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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260407T075005
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210201T100000
DTEND;TZID=Australia/Melbourne:20210201T113000
DTSTAMP:20260407T075005
CREATED:20210124T043032Z
LAST-MODIFIED:20210410T092344Z
UID:18272-1612173600-1612179000@marketing.com.au
SUMMARY:Intro to behavioural economics
DESCRIPTION:The Stretton Centre has partnered with Greg Kavanagh\, from Branded Culture to take businesses through how they can tap into knowledge that has largely been the domain of big brands\, and use it to benefit their image and the experience of their customers. \nDate: Monday\, 1 February 2021\nLocation: Stretton Centre\nCost: $35 per session \nWhy brand is everyone’s business\, and not just a marketing thing – Registration opens at 9.30am. Workshop starts at 10.00-11.30am\nAll attendees will gain a thorough understanding of ‘brand’ and why it needs to be brought to life throughout the entire organisation.\n \nAn introduction to Behavioural Economics and why consumers behave the way they do – Registration opens at 12.30pm. Workshop starts at 1.00-2.30pm\nAll attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world. \nWho is Greg Kavanagh? \nGreg has more than 20 years’ experience in marketing\, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the ‘dark side’ of advertising with Leo Burnett\, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services\, retail\, sport\, not for profit and government. \nGreg’s company\, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology\, buyer behavior\, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.
URL:https://marketing.com.au/event/intro-to-behavioural-economics/
LOCATION:The Stretton Centre\, 307 Peachey Road\, Munno Para\, SA\, 5115\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210201T100000
DTEND;TZID=Australia/Melbourne:20210201T160000
DTSTAMP:20260407T075005
CREATED:20210124T042549Z
LAST-MODIFIED:20210410T092344Z
UID:18269-1612173600-1612195200@marketing.com.au
SUMMARY:How to use Mailchimp for Email Marketing
DESCRIPTION:Email Marketing\, when done right\, can be more than 50x more effective than Facebook ads – and it’s free! \nIf you want to find out how to use this incredibly potent marketing tool\, and avoid being spam\, join us for this free course. \nWe’ll cover topics such as: \n\nHow to automate your emails\nHow often to send out your emails\nHow to get people to subscribe\nWhat to include in your emails\, and how long they should be\nHow to convert your emails into $$\nHow to use Mailchimp to create your database\nHow to design templates in Mailchimp
URL:https://marketing.com.au/event/how-to-use-mailchimp-for-email-marketing/
LOCATION:Boss Centre WA\, 12 Cale St\, Midland\, WA\, 6056\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T110000
DTEND;TZID=Australia/Melbourne:20210209T120000
DTSTAMP:20260407T075005
CREATED:20210118T073825Z
LAST-MODIFIED:20210410T092344Z
UID:18179-1612868400-1612872000@marketing.com.au
SUMMARY:SEO For Beginners
DESCRIPTION:Master the basic Search Engine Optimisation skills to reach your customers in this free 1-hour webinar. \n\n\n\n\nWe all know how important mastering Search Engine Optimisation (SEO) for your online content is. \nBut can be confusing to navigate the massive amount of information on the internet about SEO. \nIn this free 1-hour webinar\, you’ll discover: \n\nwhat SEO actually means and why it’s important\nthe benefits of employing a SEO strategy and what you should be focussing on\nhow you can increase your site visibility\, the number of visitors coming to your site and how to optimise conversions.
URL:https://marketing.com.au/event/seo-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T100000
DTEND;TZID=Australia/Melbourne:20210210T230000
DTSTAMP:20260407T075005
CREATED:20210130T122148Z
LAST-MODIFIED:20210410T092344Z
UID:18330-1612951200-1612998000@marketing.com.au
SUMMARY:Get Started with SEO
DESCRIPTION:In this masterclass you’ll learn: \n\nHow to quickly and simply get SEO working on your website\nWhich keyword research tool I use for my VIP client\nHow to create the right content for website visitors and Google too!\nBacklink basics – what are they and why you need them\nHow to take advantage of Google tools to benefit your website
URL:https://marketing.com.au/event/get-started-with-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T183000
DTEND;TZID=Australia/Melbourne:20210210T210000
DTSTAMP:20260407T075005
CREATED:20210124T043838Z
LAST-MODIFIED:20210410T092343Z
UID:18276-1612981800-1612990800@marketing.com.au
SUMMARY:Marketing your Business in 2021
DESCRIPTION:Are you ready to dive into 2021 with a clear\, actionable marketing strategy for your business? \nAre you already feeling lost and overwhelmed on where you should be spending your time? \nWould you like to learn more about the marketing trends for 2021 but don’t know where to start? \nWe have said goodbye to 2020. However the global pandemic left a huge impact on businesses so our next Love What You Do Event will be covering all things marketing in 2021 and how to take this new year by storm! \nWhat we’ll be covering: \n\nWhat’s changed in the business market\nWhat trends you’ll see in social media in 2021\nDeveloping a strong community to grow your business\nWhat you need to consider when up-leveling your marketing game in 2021\nHow to implement the right strategies and\nHow to take aligned action to achieve marketing goals for your niche.\n\nLet us introduce you to our wonderful Guest Speakers: \nHAYLEY PETERS & KATY – CO-FOUNDERS OF OH MY DIGITAL \nThe two beautiful ladies Hayley and Katy will be joining us to share all the about the 2021 marketing landscape.  \nOh My Digital Agency is like your work wife; easy to work with\, ready to listen to your problems and give knowledgeable advice when you need it.\nWe stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun\, chocolate\, dogs & empowering businesses to nail their digital marketing with no-BS advice and strategy. \nKaty is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. She’s worked across a wide range of industries including non-profit\, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs\, coffee and trap music (in no particular order). \nHayley is the pro at strategy\, big ideas and data. She has been working in the marketing industry for over 10 years\, mainly in the retail and agency space\, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel\, horror movies\, red wine and her ridiculous pink Toyota Yaris. \nBetween us we have 15+ years experience in marketing\, communications\, journalism and digital spanning across a range of industries including non-profit\, retail\, automotive\, professional services and startups. \nSUKI VAN KOEVERDEN – FOUNDER OF ORIGAMI GLOBE \nOrigamiGlobe was born in 2015 when Chief Competition Nerd\, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.\nHaving worked with big brands like AAMI\, Allianz\, Disney\, Coles\, Pepsi and Woolworths on nation-wide and international consumer competitions and marketing campaigns\, Suki learnt a LOT about what it takes to run an effective competition that converts and loves showing businesses how to put competitions to work growing engaged and relevant audiences that become loyal\, paying customers. \nIn 2020\, Suki expanded her services to offer marketing coaching designed to help purpose-driven and passion-led business owners find their marketing voice and put their meaningful marketing efforts on cruise control. \nCLAIRE HEPBURN – BRAND STRATEGIST AND FOUNDER OF FLAMINGO CREATIVE \nClaire is the Founder and Brand Strategist at Flamingo Creative and will be joining us to share how important it is to build an exciting\, consistent and meaningful brand in 2021\, and how branding can help you stand out in the market. \nFlamingo Creative is a branding and design house helping small to medium-sized businesses tell their story and connect with their people. Claire started Flamingo Creative in 2017 to pursue her dreams of helping small business owners stand out\, achieve their goals and do things on their own terms. Having spent the majority of her career working within marketing teams in a range of industries\, she realised that she has a passion for listening to her customers and their story\, and translating that into innovative brand strategies and creative visual identities. Claire is also passionate about educating small business owners about the power of branding and how they can use branding strategies to take their business to the next level. \nBuilding a brand is much more than just your logo. Branding gives your business an identity and personality that makes your business memorable and encourages your audience to buy from you. It’s knowing exactly who you are and what you stand for\, and who your customers are and how to talk to them. This\, paired with a creative visual identity\, elevates brands and helps them to stand out from the crowd. \nINCLUDED IN YOUR TICKET: \n\nWelcome drink upon arrival\nDelicious finger food to nibble on\nConnection time with like-minded people\nVisualisation to have you feeling confident and excited for 2021\n\nGrab your ticket now and let’s connect! \nWe can’t wait to see you! \nMEET YOUR HOST  \nCHRISTINE CORCORAN – BUSINESS MINDSET COACH\, SPEAKER & PODCAST HOST OF THE NEXT LEVEL LIFE  \nChristine Corcoran specializes in helping heart-centered entrepreneurs overcome self-sabotage\, and up-level their mindset so they can create the business and life of their dreams. She is passionate about seeing people succeed\, reaching their fullest potential and creating an amazing business doing what they love! Christine is a Qualified Master NLP Practitioner\, Behavioural Profiler\, Hypnotherapist & Leadership & Executive Business Coach. \nChristine hosts a weekly podcast for heart-centered entrepreneurs who want to up-level their motivation\, mindset\, and business\, called The Next Level Life Podcast. \nThe Love What You Do Collective Events brings genuine heart-centered people together to talk about life\, business\, and empowerment. Real and relatable conversations designed to uplift and inspire\, connect\, and share so we can expand our circle of influence and make life-long friends.
URL:https://marketing.com.au/event/marketing-your-business-in-2021/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210216T090000
DTEND;TZID=Australia/Melbourne:20210217T160000
DTSTAMP:20260407T075005
CREATED:20201222T032156Z
LAST-MODIFIED:20210118T073243Z
UID:17961-1613466000-1613577600@marketing.com.au
SUMMARY:Adobe Creative Cloud Introduction
DESCRIPTION:Learn the fundamentals of Adobe Creative Cloud\, combining elements of Photoshop\, Illustrator and InDesign to get the best out of them all.\n\n\n\n\n\n\n\nCreative Cloud is a group of applications from Adobe for creating marketing materials\, designs and communications content. During this comprehensive Introduction course\, you will be guided through the fundamentals\, exploring the functions of each tool\, and learning to use them to create a variety of materials. \nYou will explore Photoshop\, Illustrator and InDesign\, utilising the strengths of each\, and learning how they can be used together. \nThis is an introductory level course. \nWhat you get\n\nClass size kept to a maximum of 10 participants.\nAverage class is 4-6 people.\nQualified\, experienced and approachable facilitators.\nTraining materials and take away practice files.\nLifetime post course support.\n\nAdobe Creative Cloud Introduction Course Content\nThe Creative Cloud\n\nUnderstanding Workspaces\nUnderstanding Panels\nDisplaying and Hiding Panels\nWorking with the Control Panel\nNavigating with the Hand Tool\nNavigating the Document\nUsing the Zoom Tool\n\nEssential Techniques\n\nThe Selection Tool\nUnderstanding Smart Guides\nMoving\, Copying & Deleting Objects\nGrouping and Ungrouping\nLocking and Unlocking Objects\nAlignment and Distribution\n\nApplying Colour\n\nColour Modes\nApplying Colour to Objects\nSpot vs Process Colour\nManaging Swatches\n\nDocument Setup\n\nNew Document Options\nCreating Print & Web Document\nSaving Documents\nGrids\, Guides and Rulers\n\nDrawing with Vectors\n\nDrawing Paths\nTips for Drawing Curves\nEditing\, Manipulating and Modifying Paths\nAdding and Deleting Anchor Points\nSplitting Cutting and Erasing Paths\n\nWorking with Layers\n\nBuilding a Multi-Layered Document\nAdding Transparency\nMoving\, Scaling and Rotating Layers\nLocking and Protecting Layers\n\nPrinting and Saving\n\nPrinting from the Program\nThe Save for Print and Web\nImage Compression and Optimisation\n\nWorking with Graphics\n\nDifferent File Formats\nPlacing Multiple Graphics\n\nIllustrator Essentials\n\nThe Illustrator Interface\nExploring Panels & Workspaces\nUseful Shortcuts\n\nOrganising your Artwork\n\nIntroducing Multiple Artboards\nEditing the Artboard Size\n\nArtwork Components\n\nRulers\, Guides & Grids\nIntuitive Smart Guides\nPaths\, Point and Handles\n\nCreating Basic Shapes\n\nUsing the Shaper Tool\nCreating Primitive Shapes\nCreating Polygons\, Stars\, and Spirals\nDrawing Lines\n\nWorking with Type\n\nUsing Type Tools\nUsing the Character and Paragraph Panel\nCreating Outlines from Text\nType on a Path\n\nPhotoshop Essentials\n\nThe Photoshop Interface\nExploring Panels & Workspaces\nUseful Shortcuts\nThe History Panel\nSnapshots\n\nStarting with Images\n\nCreating New Documents\nCropping & Rotating\nChanging Image Sizes\nUpsampling & Downsampling Images\n\nWorking with Selections\n\nLasso and marquee Tools\nQuick Selection and Magic Wand Tools\n\nCorrecting Images\n\nUnderstanding Image Histograms\nUsing the Levels Command\n\nRetouching Techniques\n\nThe Clone Tools\nHealing Brush Tools\n\nInDesign Essentials\n\nThe InDesign Interface\nExploring Panels & Workspaces\nUseful Shortcuts\n\nLaying Out Pages\n\nCreating a New Document\nAdjusting Margins & Columns\nUsing Rulers\, Grids\, and Guides\n\nWorking with Text\n\nPlacing text\nSelecting and editing text\nHandling missing fonts\nCharacter Level Formatting\nParagraph Level Formatting\n\nPlacing Text in InDesign\n\nThreading and Unthreading frames\nThe Auto-Fit text function\nFlowing text through frames\n\nWorking with Graphics\n\nPlacing Multiple Graphics\nWrapping Text Around Images\nUnderstanding Fitting Options
URL:https://marketing.com.au/event/adobe-creative-cloud-introduction/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210218
DTSTAMP:20260407T075005
CREATED:20210118T083956Z
LAST-MODIFIED:20210410T092343Z
UID:18202-1613520000-1613606399@marketing.com.au
SUMMARY:Influencer Marketing Conference
DESCRIPTION:Influencer Marketing World is an online conference for the savvy and creative marketer\, looking to tale their influencer marketing campaigns to the next level! \nSharing growth opportunities\, trends and engagement techniques within the lucrative world of influencer strategies. \n\n\n\n\n\nInfluencer marketing has never been so important! \n\n\n\n\n\nThe growth in influencer marketing has been tenfold in recent years and has proved to sceptics that it is here to stay is a pivotal strategy that all marketers must review for future growth. \nCovering various themes to support marketers with ideas and strategies to swiftly implement including; emerging platforms\, authentic engagement\, agency vs inhouse\, crisis control\, metrics and measurement\, regulations\, communities\, nano and micro-influencers\, audience targeting\, budget management\, B2B influencer marketing\, influencer platforms and so much more.
URL:https://marketing.com.au/event/influencer-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210220
DTSTAMP:20260407T075005
CREATED:20210118T082225Z
LAST-MODIFIED:20210410T092343Z
UID:18198-1613520000-1613779199@marketing.com.au
SUMMARY:DeveloperWeek
DESCRIPTION:Each year\, 8\,000+ developers\, engineers\, software architects\, dev teams\, managers and executives from 70+ countries gather for DeveloperWeek (Feb 17-19\, 2021) to discover the latest in developer technologies\, languages\, platforms\, and tools. \nDeveloperWeek 2021 is the largest developer conference & event series including the DeveloperWeek 2021 Conference & Expo\, 1\,000+ attendee hackathon\, 800+ attendee tech hiring expo\, and a series of workshops\, technical talks\, and keynotes. This year\, the entire DeveloperWeek Events Series will be hosted online! \nBecause DeveloperWeek covers all new technologies\, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev\, Artificial Intelligence Dev\, Blockchain Dev\, IoT Dev\, Serverless technology\, Microservices technology\, new JavaScript frameworks\, and more. \nThis year\, DeveloperWeek will have an expanded DevExec World\, which is 2 days of roundtable talks\, educational talks\, and networking events for engineering managers\, tech executives\, and lead developers. Additionally\, DeveloperWeek will be co-located with ProductWorld and CloudWorld. \nDeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google\, Facebook\, Yelp\, Rackspace\, IBM\, Cloudera\, Red Hat\, Optimizely\, SendGrid\, Blackberry\, Microsoft\, Neo Technology\, Eventbrite\, Klout\, Built.io\, Ripple\, GNIP\, Tagged\, HackReactor\, and 30+ more here! \nWhen it comes to technology\, there’s incremental change\, and then there’s fundamental innovation. Developer technology\, from blockchain and artificial intelligence to big data and quantum computing represents fundamental innovation that people can build on for years. We are in the DevTech Age\, where developer technologies and tools are now the most disruptive and fundamental technology innovation in the marketplace. When you build tools for developers\, you are not just implementing a small incremental use case\, you are building platforms\, frameworks\, and APIs that will enable entirely new web\, mobile\, and IoT innovation.
URL:https://marketing.com.au/event/developerweek/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,eCommerce,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210218T100000
DTEND;TZID=Australia/Melbourne:20210218T120000
DTSTAMP:20260407T075005
CREATED:20210124T040824Z
LAST-MODIFIED:20210410T092343Z
UID:18261-1613642400-1613649600@marketing.com.au
SUMMARY:Social Media for Small Business
DESCRIPTION:Join digital marketing specialists Ruby Assembly for an engaging online social media workshop focusing on best practice for small business.\n\n\n\n\n\n\n\nSocial media is an essential element of success in the marketing mix of the modern small business or sole trader venture. \nJoin Australian digital marketing specialists Ruby Assembly for an interactive\, engaging social media workshop focusing on best practice for small biz. \nWhether you’re a sole trader looking to amplify your reputation\, a start-up business focused on growing your influence or an established-yet-boutique concern wanting to upskill – this snappy\, clever morning session will give you the foundation necessary to create impactful content for your audience. Learn how to: \n\nMake your Facebook and Instagram content relevant and shareable\nIdentify brand risks in the social media space\nDevelop a social media content plan\nAvoid social media fails and deal with negative feedback\nUnpack statistics and consider ROI for social media\nRun competitions that engage\nBuild newsletters and write blogs your audience will actually want to read\n\nConveniently hosted online\, Ruby Assembly’s Social Media for Small Business workshop is an event you don’t want to miss. \nLearn how to win more business and build better client and referral relationships from Melbourne’s creative digital team. \nOn-demand webinar available for attendees\, complimentary ‘Make Them Remember You’ downloadable workbook PDF included!
URL:https://marketing.com.au/event/social-media-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210223
DTEND;VALUE=DATE:20210224
DTSTAMP:20260407T075005
CREATED:20210118T074323Z
LAST-MODIFIED:20210410T092343Z
UID:18182-1614038400-1614124799@marketing.com.au
SUMMARY:SMX Report: Analytics Training For Search Marketers
DESCRIPTION:Search marketing is a science. It takes research\, testing\, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report\, you’ll be able to implement proven strategies and tactics for measuring search marketing success. \nTraining topics will include: \n\nConfiguring dashboards in Google Data Studio\nLeveraging new features in Google Search Console and Bing Webmaster Tools\nMeasuring ad profitability and performance with Google Ads reporting\n\nYou’ll also take a deep dive into Google Analytics 4’s new capabilities\, featuring its sophisticated cross-channel view into the customer life cycle. \nAll sessions will be available for viewing live or on-demand\, so you can train at your convenience.
URL:https://marketing.com.au/event/smx-report-analytics-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210223
DTEND;VALUE=DATE:20210226
DTSTAMP:20260407T075005
CREATED:20210118T084433Z
LAST-MODIFIED:20210410T092343Z
UID:18204-1614038400-1614297599@marketing.com.au
SUMMARY:eTail
DESCRIPTION:The Virtual Summit & Expo for eCommerce  & Omnichannel Innovators \nFor over 20 years\, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. \nAt the eTail Virtual Summit & Expo\, you’ll get action-packed stories\, disruptive strategies\, strategic conversations\, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business. \n\n\nLearn From The Largest Retail Speaking Faculty In The World  \nYou’ll listen to 45+ leading expert retail speakers for an unbiased view of where the future of eCommerce and digital marketing is headed. You’ll hear from Founders\, CEO’s\, VPs and those that are in the trenches\, doing the work. We cut out the fluff you get at other events to give you tons of actionable strategies to increase your profits. All from the comfort of your own remote office. \n\n\n\n \nThe Most Interactive Online Event\, Ever  \nJoin your peers for 30+ sessions over three days with multiple tracks and formats to choose from. From 1-to-1 meetings\, workshops\, matchmaking sessions\, roundtables\, town halls\, lunch and learns\, virtual happy hours and much more\, you’re guaranteed to bump virtual elbows with eCommerce and digital marketing royalty. You’ll build relationships like never before. \n\n\n\n \nYour One-Stop-Shop For Tech Innovation  \nAt our virtual exhibit hall\, you’re one click away from the most innovative suppliers in the industry. Explore their products\, attend 1:1 demos\, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.
URL:https://marketing.com.au/event/etail/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210223T090000
DTEND;TZID=Australia/Melbourne:20210223T120000
DTSTAMP:20260407T075005
CREATED:20210124T044331Z
LAST-MODIFIED:20210410T092342Z
UID:18280-1614070800-1614081600@marketing.com.au
SUMMARY:Instagram Marketing Workshop
DESCRIPTION:Join us on 23 February at the Alex Hotel for our Instagram Marketing – Hashtags\, Content & Growth workshop. \nUnder the guidance of renowned social media strategist and certified trainer Meg Coffey\, you’ll learn how to optimise your account and reach\, getting the lowdown on IG’s algorithm so you can raise your community engagement game. \nDon’t just dabble with Instagram. Make it work as hard as possible for your business. \nUse everything from Stories and Insights to hashtags and regrams to build your brand and generate traffic\, enquiries and sales with Instagram. Get the lowdown on Insta’s algorithm\, optimise your IG account and reach\, and raise your engagement and conversion game. \nJoin us on 23rd February 2021 at the Alex Hotel for our Instagram Marketing – Hashtags\, Content & Growth workshop. \nUnder the guidance of renowned social media strategist and certified trainer Meg Coffey\, you’ll learn how to optimise your account and reach\, getting the lowdown on IG’s algorithm so you can raise your community engagement game. \n\nIn this Instagram training course we will examine:\n\nCreate a killer Insta bio\, theme and feed\nUse the right apps and time-saving tools\nSeparate algorithm facts from fiction\nLearn what and when to post (and why)\nMaster the art of hashtags and regrams\nGet to grips with Instagram analytics and ads\nMake Stories and Highlights work for your business\nBuild and maintain an engaged community\n\n\nWHO SHOULD ATTEND\nYou’re using Instagram\, but you’re not 100% sure why\, when or how you should. You’re looking to firm up your knowledge and tap into the bottom-line boosting potential Instagram undoubtedly offers. \n\nWHAT’S INCLUDED\nBarista coffee on arrival. Yep\, this is not your average function. We will give you insider knowledge and practical advice to grow your business on Instagram. A delicious morning tea with another round of barista coffee will be provided\, giving you an opportunity to network with your peers and fellow classmates. \n 
URL:https://marketing.com.au/event/instagram-marketing-workshop/
LOCATION:Alex Hotel\, 50 James Street\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260407T075005
CREATED:20210118T085045Z
LAST-MODIFIED:20210410T092342Z
UID:18207-1614124800-1614297599@marketing.com.au
SUMMARY:B2B Online
DESCRIPTION:This February\, you’re invited to kick off 2021 at the B2B Online Virtual Event\, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business. \nWe’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will shed light on 2021 strategy\, opportunities for the industry\, and the big wins and lessons learned from the last year. Bring your burning questions to our real-time Q&A to get a leg up on your strategy for 2021. \nFind out how to: \n\nQuickly capitalize on changes in B2B buyer behavior\nLeverage a marketplace strategy to grow your B2B business\nDevelop a customer centric data strategy\nImprove customer retention in a changing environment\nCreate a multi-year roadmap for a large scale digital transformation\n\n\n\n\nA Unique Experience\n\n\nThe B2B Online Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.\n\nHere’s what you get when you attend:\n\n\n\n\n\n\n\n\n\n\nLearn From A Variety of  Experts\, Debating Together\n\n\n\n\n\n\n\n\n\n\n\nLearn from multiple\, live conversations so you gain unbiased perspectives on what’s working right now. (They might even disagree on some points – but you’ll get the full picture.)\n\n\n\n\n\n\n\n\nExecutive-Level Content \n\n\n\n\n\n\n\n\n\n\n\nSince 2013\, we’ve connected over 1\,000 manufacturers and distributors. We provide custom-made\, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge\, to provide you with a rare chance to benchmark against the biggest brands in the country.\n\nFinally\, a Virtual Event Where You Can INTERACT  \n\n\n\n\n\n\n\n\n\n\nJoin our virtual roundtable discussions where you’ll get face-to-face interaction with speakers\, sponsors and your peers!
URL:https://marketing.com.au/event/b2b-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260407T075005
CREATED:20210118T085830Z
LAST-MODIFIED:20210410T092342Z
UID:18209-1614124800-1614297599@marketing.com.au
SUMMARY:Digital Marketing for Financial Services
DESCRIPTION:GROW YOUR BOTTOM LINE\, RESPOND TO CHANGING CONSUMER DEMANDS\, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE! \n\nDive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands\, including Wells Fargo\, Northern Trust\, HSBC\, BMO Harris\, U.S. Bank\, Edward Jones and more! \nTake advantage of this one-stop\, two-day\, virtual event and acquire all of the information you need to drive conversion\, create loyalty\, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders\, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts. \n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.
URL:https://marketing.com.au/event/digital-marketing-for-financial-services/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210227
DTSTAMP:20260407T075005
CREATED:20210118T081336Z
LAST-MODIFIED:20210410T092342Z
UID:18196-1614124800-1614383999@marketing.com.au
SUMMARY:The Virtual Martech Summit #VirtualMarTech
DESCRIPTION:With new outlooks\, marketing trends\, and advanced technology in emerging industries\, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and\, most importantly\, learn to how to sustainably take this momentum of innovation to the next level. \n\nOur 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C\, BFSI (Banking\, Financial Services & Insurance)\, and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI\, data analytics\, machine learning\, content marketing\, digital privacy\, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.
URL:https://marketing.com.au/event/the-virtual-martech-summit-virtualmartech/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210224T120000
DTEND;TZID=Australia/Melbourne:20210224T180000
DTSTAMP:20260407T075005
CREATED:20210124T041607Z
LAST-MODIFIED:20210410T092342Z
UID:18267-1614168000-1614189600@marketing.com.au
SUMMARY:Digital Marketing Bootcamp (Online)
DESCRIPTION:The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies. \nHas your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up\, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. \nThis activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.
URL:https://marketing.com.au/event/digital-marketing-bootcamp-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210225
DTEND;VALUE=DATE:20210227
DTSTAMP:20260407T075005
CREATED:20210118T090532Z
LAST-MODIFIED:20210410T092341Z
UID:18211-1614211200-1614383999@marketing.com.au
SUMMARY:Social Media Strategies Summit #SMSSUMMIT
DESCRIPTION:Join Your Peers at #1 Social Media Event for Senior-Level Marketing Professionals \n\n\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set. \n 
URL:https://marketing.com.au/event/social-media-strategies-summit-smssummit-2/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T173000
DTEND;TZID=Australia/Melbourne:20210225T203000
DTSTAMP:20260407T075005
CREATED:20210124T041322Z
LAST-MODIFIED:20210410T092341Z
UID:18263-1614274200-1614285000@marketing.com.au
SUMMARY:Grill The Marketer
DESCRIPTION:YOU have questions about marketing – come and put them to us. All welcome.\n\n\n\n\n\n\n\nFrom senior marketers\, to business owners and managers\, and marketing students – if you have marketing questions come and ask them. \nNo pitches\, no PowerPoint pressos\, no upsells. Just our marketing brains directed to your challenge. \nClay & Carma (AKA The Marketer) will let you grill them\, and of course – there’ll be booze\, nibbles and prizes. Media badass Melissa Bowen of ThinkBox Media will be our MC\, keeping it classy. \nSometimes we even bring along a special guest from the industry! \nYou’ll love Henry Summer (our Venue Sponsor) and enjoy the informal vibes while we help YOU on the aspects of marketing you’re stuck on\, PLUS have a great time doing it.
URL:https://marketing.com.au/event/grill-the-marketer/
LOCATION:Henry Summer\, 69 Aberdeen St\, Northbridge\, WA\, 6003\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20210302T140000
DTEND;TZID=America/Mexico_City:20210302T160000
DTSTAMP:20260407T075005
CREATED:20210214T081157Z
LAST-MODIFIED:20210410T092341Z
UID:18495-1614693600-1614700800@marketing.com.au
SUMMARY:How B2B Marketers Can Use Instagram for Lead Gen
DESCRIPTION:When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn\, possibly Twitter\, and sometimes Facebook. But if you’re not using Instagram\, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads. \nDid you know that it is\, in fact\, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business. \nIn this session\, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success. \nJoin us to learn how to: \n\nDesign your Instagram profile for lead generation\nCreate a content strategy that generates more lead traffic\nConnect with prospects directly on Instagram
URL:https://marketing.com.au/event/how-b2b-marketers-can-use-instagram-for-lead-gen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210309
DTEND;VALUE=DATE:20210310
DTSTAMP:20260407T075005
CREATED:20210214T082325Z
LAST-MODIFIED:20210410T092341Z
UID:18497-1615248000-1615334399@marketing.com.au
SUMMARY:Customer Journey Maps for Marketers: Understand\, Deliver\, and Exceed Expectations
DESCRIPTION:The process of journey mapping is powerful. \nIt gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. \nWith 10 bite-sized lessons\, designed for marketers by marketers\, this Master Class will demystify the mapping process. After you’ve completed all of the lessons\, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting March 9) when it works for you\n\n\n\nMaster Classes are designed to give you the very best online learning experience with: \n\nAccess to live viewing parties with Q&A\, so you can stay focused and ask the instructor any questions that come up along the way\nComprehensive step-by-step instruction (exactly what you need: no more\, no less)\nBite-sized lessons so you can stop and start on your schedule\nHigh quality audio (because there’s nothing more distracting than echoes!)\, crisp video\, and stellar graphics\nA certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy\n\n\n\n\nWHAT YOU’LL LEARN\nThe Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy. \n\n\n\n\n\n\n\nCustomer Experience Goes Beyond Marketing\nYour customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view. \n LENGTH: 15 minutes\n\n\n\n\n\nDetermine Your Goals\nA map is all about getting somewhere! In this lesson\, you’ll determine the goals of both your brand and your customers. \n LENGTH: 15 minutes\n\n\n\n\n\nGet the Right Data\nDiscover how to utilize your marketing and customer experience data\, feedback from customers\, and input from employees to see things from your customer’s perspective. \n LENGTH: 15 minutes\n\n\n\n\n\nStages of the Journey\nEach customer’s journey is unique\, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map. \n LENGTH: 15 minutes\n\n\n\n\n\nThinking/Feeling/Doing: Customer Actions and Experiences\nDiscover what your customers are actually experiencing as they travel through their journey with your brand. \n LENGTH: 15 minutes\n\n\n\n\n\nChannels\, Touchpoints\, and Moments of Truth\nDo you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact. \n LENGTH: 15 minutes\n\n\n\n\n\nPain Points & Opportunities\nWhat are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated. \n LENGTH: 15 minutes\n\n\n\n\n\nBusiness Goals & KPIs\nCustomer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them. \n LENGTH: 15 minutes\n\n\n\n\n\nLeading Actionable Outcomes\nYour journey map will show you where improvements are needed. In this lesson\, you’ll learn how to drive those improvements with cross-functional support\, coalition building\, and marketing leadership. \n LENGTH: 15 minutes\n\n\n\n\n\nYou Have Your CJM! Now What?\nYour Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change\, improve your customer communications\, and create better customer experiences? \n LENGTH: 15 minutes
URL:https://marketing.com.au/event/customer-journey-maps-for-marketers-understand-deliver-and-exceed-expectations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210311
DTEND;VALUE=DATE:20210312
DTSTAMP:20260407T075005
CREATED:20210124T045325Z
LAST-MODIFIED:20210410T092340Z
UID:18282-1615420800-1615507199@marketing.com.au
SUMMARY:Programmatic Summit 2021
DESCRIPTION:Into its 8th year\, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry\, and we’re delighted to announce that the Programmatic Summit takes place in March 2021\, Sydney. \n  \nThe unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory\, brands\, agencies\, publishers and ad tech vendors need to ensure they are across the industry trends\, challenges\, and opportunities that underpin the programmatic market. \n  \nProgrammatic advertising enables greater marketing performance\, transparency\, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises\, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021\, Australia & New Zealand’s #1 programmatic advertising conference. \n  \nTopics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2021/
LOCATION:Hyatt Regency Sydney\, 161 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210315
DTEND;VALUE=DATE:20210318
DTSTAMP:20260407T075005
CREATED:20210214T083403Z
LAST-MODIFIED:20210410T092340Z
UID:18501-1615766400-1616025599@marketing.com.au
SUMMARY:WTSFest Virtual
DESCRIPTION:The Women in Tech SEO Festival is going virtual in March 2021!\n6 brilliant talks by 6 brilliant speakers spread across 3 days \nWomen in Tech SEO is a support network aimed for women in the Technical SEO field\, to discuss\, share and learn from one another. The aim is to empower each other in a positive\, inspiring and beneficial way\, and to help build our network and accelerate our careers. \nWhether you’re freelance\, agency-side or client-side\, this group or in-house\, this community welcomes women in all stages of their Technical SEO career to share their knowledge and learn from one another. \n\nDay 1: Advance –Tue\, 16 March 5:00 – 6:30 PM (GMT)\n\n\n\nRoxana Stingu\nHead of SEO\, Alamy\n\nRoxana heads the SEO efforts at Alamy and loves getting into the nitty-gritty of page speed. Besides theorising about the future of Image Search\, her favourite past-time is automating anything repetitive. She has spoken at BrightonSEO\, WTS and ReadingSEO.\n\n\n\nJamie Indigo\nTechnical SEO\, Not a Robot\n\nInstead of listing professional accomplishments & accolades\, Jamie encourages anyone interested to Google her name. She also encourages folks to be curious\, kind\, and mindful. Oh and keep a d20 in your pocket! Never know when you’ll need to roll for initiative.\n\n\n\n\n\nDay 2: Innovate – Wed\, 17 March 5:00 – 6:30 PM (GMT)\n\n\n\nEmma Russell\nHead of SEO\, Contemplate Digital\n\nEmma is Head of SEO at Contemplate Digital\, an SEO agency focusing on Technical SEO\, where she works on clients from global pharmaceutical companies to blue-chip automotive brands to big brand e-commerce sites.\n\n\n\n\nAleyda Solis\nFounder\, Orainti\n\nAleyda is an International SEO Consultant. She was awarded the European Search Personality\, runs Crawling Mondays\, #SEOFOMO & Remoters.net. She’s currently writing The Fruitful Consultant\, a book featuring lessons to empower digital consultants.\n\n\n\n\n\nDay 3: Empower – Thu\, 18 March 5:00 – 6:30 PM (GMT)\n\n\n\n\nCarolyn Lyden\nPresident\, Search Hermit\n\n\nCarolyn grew up helping the family business on weekends & started her career in SMBs\, startups\, and agencies. She honed her passion to help businesses of all sizes scale with SEO as the foundation of their marketing ecosystem\, launching Search Hermit in 2019.\n\n\n\n\n\n\nTiffany Da Silva\nFounder\, Flowjo\n\nTiffany Da Silva is a growth marketing coach and consultant\, who has worked with companies like Shopify and Achievers. In 2017\, she founded Flowjo with the goal of creating useful marketing tools that will help inspire\, educate and entertain you.
URL:https://marketing.com.au/event/wtsfest-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210316
DTEND;VALUE=DATE:20210318
DTSTAMP:20260407T075005
CREATED:20210214T093337Z
LAST-MODIFIED:20210410T092340Z
UID:18515-1615852800-1616025599@marketing.com.au
SUMMARY:MarTech: Free\, Expert-Led Training For Senior Marketers
DESCRIPTION:The events of 2020 were the catalyst for\, among other things\, profound and permanent changes in customer behavior. Seamless digital experiences\, contextually relevant messages and offers\, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. \nRapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start. \nMarketers at those brands are turning to industry experts\, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands. \nJoin us online for FREE\, March 16-17\, to unlock two days of actionable tactics and proven strategies\, empowering\, forward-thinking keynotes\, and engaging events designed to grow your professional network. \nExpert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending\, you’ll be able to: \n\nUse CDPs to enable a data-driven culture and decisions\nEmploy attribution and predictive analytics technology to understand what’s attracting customers to your company or brand\nAchieve efficiencies with asset management\, project management and workflow technologies\nMaximize the expanding capabilities and uses of marketing automation\nContinue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free\, and all from the comfort of your own computer.
URL:https://marketing.com.au/event/martech-free-expert-led-training-for-senior-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210317
DTEND;VALUE=DATE:20210319
DTSTAMP:20260407T075005
CREATED:20210214T094455Z
LAST-MODIFIED:20210410T092340Z
UID:18517-1615939200-1616111999@marketing.com.au
SUMMARY:SMX Muenchen
DESCRIPTION:SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas. \nSpeakers SMX Munich 2021 \n\nRand Fishkin\, Founder\, SparkToro\nWil Reynolds\, Founder & Director of Digital Strategy\, Seer\nMary Haynes\, Owner\, MHC\nJohn Mueller\, Webmaster Trends Analyst\, Google\nSonja Winter\, Department Managerin SEA\, Gastro Hero\nAstrid Kramer\, SEO & Digital Strategy Consultant\nTom Anthony\, VP Product\, SearchPilot\nSamantha Noble\, MD & Founder\, Billable Moments\nRobert Seeger\, CO-Founder und President FMX World\nBrad Geddes Co-Founder\nDavid Sottimano\, Independent Consultant\nMartin Splitt\, Developer Advocate\, Webmaster Trends Analyst Team\, Google
URL:https://marketing.com.au/event/smx-muenchen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210317T093000
DTEND;TZID=Australia/Melbourne:20210317T123000
DTSTAMP:20260407T075005
CREATED:20210130T122455Z
LAST-MODIFIED:20210410T092339Z
UID:18333-1615973400-1615984200@marketing.com.au
SUMMARY:Writing for the web (March webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nformatting to improve readability\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips\n\nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-march-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T075005
CREATED:20210321T072312Z
LAST-MODIFIED:20210410T092339Z
UID:18760-1616313600-1616346000@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n  \nExplore Ad World Tracks\nIt’s like 13 Events In One. \n\n\n\nContent Marketing\nConversion Optimization\nMedia Buying\nEcommerce / D2C\nSEO & SEM\nDesign for Growth\nAdvertising Agencies\nLead Generation\nInfluencer Marketing\nThe Future of Advertising\nBuilding Communities\nAffiliate Marketing\nAdvertising 101\n\n\n\n\n\n\n\nA virtual event like you’ve never seen before\n\n\nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T075005
CREATED:20210321T081257Z
LAST-MODIFIED:20210410T092339Z
UID:18775-1616313600-1616346000@marketing.com.au
SUMMARY:online MASTERCLASS: Content Marketing
DESCRIPTION:In many of our projects\, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing\, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line. \n\n\n\n\n\n\nContent marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services\, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues. \nContent marketing has proven to increase sales\, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget. \nThis masterclass caters to all industries and is suitable for: \n\nContent Marketing professionals\nSocial Media Marketing professionals\nMarketing professionals\nBrand managers\nPublic Relations professionals\nCommunications professionals\nDigital marketing professionals\nCustomer service professionals\n\nWhile all role levels are welcome\, this masterclass has been designed for those positioned at a manager or executive level.
URL:https://marketing.com.au/event/online-masterclass-content-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T075005
CREATED:20210321T084938Z
LAST-MODIFIED:20210410T092339Z
UID:18792-1616313600-1616346000@marketing.com.au
SUMMARY:Social Media Webinar: How to achieve consistent ROI from social media in 2021
DESCRIPTION:Learn how to measure your brand’s impact across the end-to-end customer journey on the best performing social media platforms \nThis workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management. campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term\nWhat is the critical marketing formula for successful social media campaigns in 2021  \nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social  \nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-webinar-how-to-achieve-consistent-roi-from-social-media-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260407T075005
CREATED:20210321T085821Z
LAST-MODIFIED:20210410T092338Z
UID:18794-1616313600-1616346000@marketing.com.au
SUMMARY:Virtual & Hybrid Events: Future Essentials
DESCRIPTION:Your ultimate guide to the all new event industry – a world where every event manager needs the skills\, knowledge and technical expertise to run memorable hybrid events. \nThe unprecedented events of 2020 changed the nature of events in almost every industry. It’s an impact we’re likely to feel for the foreseeable future\, with virtual and hybrid events here to stay. \nIf you learned on the run last year\, now it’s time to sharpen your skills for managing memorable digital events. \nThe AMI Virtual & Hybrid Events: Future Essentials course will cover the core fundamentals of transforming events completely or partially online and prepare you to create a successful virtual/hybrid event that engages and benefits all participants. \nKey Learnings:\n\nHow 2020 changed the event industry and what to expect moving forward\nHow to create successful digital and hybrid event strategy\nVirtual event operations\, branding and marketing\nTools and technology: interactive demos of event software\, augmented & virtual reality\nHow to sell virtual events
URL:https://marketing.com.au/event/virtual-hybrid-events-future-essentials/
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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