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Instagram, Influencers & Content
2020-01-19 09:30 - 16:30 (Australia/Melbourne) | WeWork – Melbourne, 120 Spencer Street, Melbourne, VIC, 3000, Australia
There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible?
Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations.
The brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation.
We’ll also cover every imaginable technical aspect of Instagram, including intricacies of posting times, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles, Instagram paid boosting and of course, Instagram stories. (Yes, it’s a copy of Snapchat)
The presenter, Marcus Willis, is the force behind many wildly popular Instagram accounts, including @MelbourneToDo, which has amassed over 90,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion, hospitality, education, tourism and FMCG on accounts with over 500,000 followers.

Intro to Digital Marketing (APAC Livestream)
2020-01-21 | Online
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).

Blast Off Workshop (Canberra)
2020-01-21 | Rydges Canberra, Capital Hill, Canberra, Australia
Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now.
The Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity, focus and direction.
The job of your marketing is not to be annoying, sleazy or convincing. The purpose of marketing is to be educational, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!

Sales Funnels to Grow Your Business
2020-01-21 09:30 - 11:30 | Belmont Sport & Recreation Centre, 400 Abernethy Road, Cloverdale, Perth, Australia
Sales Funnels – “we’re not closing sales, we’re opening relationships”.
Cat Holmes will be demonstrating how to create sales funnels that are authentic and genuine, and with the aim of building long term relationships with clients over time. A sales funnel is also a relationship funnel.
This sales funnel will take a cold audience (someone who doesn’t know you) and develops a relationship over time, leading to an offer. Of course with the intention that the “offer” is made in a genuine, valuable way, not pushy, not “salesy.”
ABOUT CAT HOLMES
Cat Holmes (from Authentic Marketing) is a Mindset + Marketing Mentor who helps other entrepreneurs get started on their business. She guides them to overcome the hurdles she knows are coming and teaches them the mindset tools for genuine and long term success.
Cat believes life’s an adventure and you only get one shot.
When you are your best authentic self you give confidence and inspiration for other around you to shine as well and the world becomes a brighter place.
Cat’s mission is to help you discover for yourself, and teach you the tasks to take action and ignite your big dreams.

Developing your 2020 Content Calendar - NetSquared Brisbane
2020-01-22 07:00 - 08:30 | Merivale, QLD, Australia
We will be holding a very hands-on morning on developing your content calendar for the new year. Bring along anything you’re working on for 2020 for show and tell!
Come along to NetSquared Brisbane in partnership with Digital For Good. The International Meetup for charities and nonprofits wanting to use #tech4good #digitalforgood

Digital Marketing Bootcamp
2020-01-23 10:00 - 16:00 | General Assembly Melbourne
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions. as

How to build your CREDIBILITY online
2020-01-28 17:30 - 20:00 | 350 Williams St, Melbourne, VIC, Australia
Get a practical plan to build your credibility online to attract the business, customers, and followers you want

About this Event

Are you tired of…
– Failing to create traction online or deliver your message
– Spending hours creating content that don’t deliver returns
– Feeling overwhelmed with digital marketing options
Being good at what you do is no longer enough. If you operate in an industry where you provide expertise or knowledge, it can be hard for others to see the value of your time or experience and for you to explain why you are different or even better.
Why should clients trust you? Why is your service more expensive?
Would you like to get a practical plan to build your credibility and manage the way people perceive you online?
We are going to explore why a piece of quality video content is a priceless way to deliver your marketing message, your value proposition but most importantly your authentic YOU.
DURING THIS MINI GROUP WORKSHOP YOU WILL LEARN HOW TO:
– Build confidence to step out
– How to create the content you need to get ahead
– Build higher engagement with your community
– Display your brand’s human side
– Overcome the fear of being in front of the camera
– Film your first video post
The goal of the session is to review what you are currently doing to grow your business online and find ways to effectively incorporate video into your marketing strategy to get better quality clients faster.

ANZ Influencer, Millennial and Growth Hacking Marketing Forum
2020-01-29 - 2020-01-31 | Hilton Sydney, 488 George Street, Sydney, NSW, 2000, Australia
In this new age of customer experience, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram, Facebook and YouTube, consumers have unlimited freedom and choice over the content they wish to view, creating a huge problem for brands. Influencer marketing, while not a new concept, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train.
Understanding your need to build your capabilities to serve the next generation customers, Clariden Global cordially invites you to the inaugural ANZ Influencer, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing, communications and CX experts and thought leaders in the region to better understand, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer, millennial and growth hacking marketing that will help you ignite a successful transformation.
Mark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!

Rainmaker Digital Summit
2020-01-31 - 2020-03-02 | Online
A Virtual Business & Marketing Summit to benefit the people and animals of Australia
45 Speakers. One Global Community. One Goal: Australian Bushfire Relief.
Attendance fee: minimum $50 suggested donation to one of our recommended Australian charities. 100% of all donations go directly to recognized charities working in Australia.
Join 45 international speakers and recognized top industry experts as they bring you the best tutorial sessions packed full of actionable strategies and advice for business and marketing.
Your donation gets you full access to the online summit from January 31 to March 2, 2020 with topics covering digital marketing, social media, content creation, and business development.

Product Management Essentials Introductory Bootcamp
2020-02-01 08:00 - 17:00 | Academy Xi – Melbourne, Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
How can you become a mini-CEO? Learn the strategic mindset of a Product Manager – the skills that sit at the centre of all activity, productivity, and positive change of a physical or digital product. Product Managers understand all the inputs – using analytical skills, optimisation techniques and data analysis to better know and understand their customers. You’ll learn how to use this knowledge to develop and execute specific improvements that positively impact the customers and business as a whole.
Some would say the most successful tech companies leaders like Apple and Google have the best Product Managers in the world: individuals who really know how to bring the best products to market and constantly iterate on them.
Learn how to lead and negotiate strategic discussions, drive the product vision, live in the mind of your customer, and increase revenue. Whether you’ve started your journey to become a startup founder, or you already manage products in a larger organisation, this course will give you practical skills to use immediately.

Marketing Analytics Symposium - Sydney (MASS)
2020-02-03 - 2020-02-04 | Pier One Sydney Harbour, 11 Hickson Road, Sydney, NSW, 2000, Australia
Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium – Sydney (MASS) will bring together business leaders, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics.
Featuring top industry practitioners and world renowned academics on the speaker panel, including:
• Steven Scheeler, Omniscient Neurotechnology, McKinsey and Company, former CEO of Facebook (Australia and New Zealand)
• Andy Lark, Group Lark
• Kshira Saagar, Global Fashion Group
• Jason Tonelli, Performics Australia
• Vijay Solanki, The B’old INtern
• Willem Paling, IAG
• Joel Trethowan, Alchemy One
• Ayelet Israeli, Harvard Business School
• Abhishek Borah, INSEAD
• Harald J. van Heerde, UNSW
And many more!
Learn how data and analytics will affect:
+ Online Retailing + Above-the-line promotions + Online promotion + Customer Experience + Customer Communication Analytics + Sales Forecasting + AI and Marketing Analytics + Omnichannel Acquisition + more! +
20% DISCOUNT off Day One ticket available (full price at $595)
Quote promo code MAR20

Google Ads Fundamentals Training
2020-02-03 09:00 - 13:00 | Gordon Digital Studio, 2b/643 Wynnum Road, Morningside, QLD, 4170, Australia
Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search, and Google Ads will get you right to the top of results.
Interested? Here’s the catch – for your ads to be effective, you have to show up in front of a relevant audience, at a relevant time. This is where this workshop comes in.
Gordon Digital is a Google partner agency and over the years we’ve helped numerous small businesses grow with Google. In this training, we get straight to the point and give you the fundamental skills to build a successful campaign.
This workshop gives you the skills required to operate the Google Ads platform. With attendance limited to 6 people only, it’s an intimate learning environment to give you the best results.
Morning tea and coffee included but remember to bring a laptop!
What we’ll cover and do on the day:

Google Ads terminology
Keyword research
Campaign optimisation techniques
Persuasive copywriting techniques
Building a Google Ads campaign
Q&A Session
Campaign build checklist to take home

Your workshop host:
Ngawai Mason is the Google Ads strategist here at Gordon Digital. She has a knack for strategy and reading data, not to mention the ability to break down complex information in a way that’s easy to understand. Wondering how to create ad campaigns convert? Ngawai’s your gal.

Future Trends - The Subscription Economy Surge
2020-02-03 10:00 - 11:30 | Online
Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world.

Life during the pandemic has altered so many aspects of consumer behaviour, one of which is the dramatic rise of the subscription economy.
The need for remote means of engagement between brands and customers has extended beyond just digital communications this year.
Many brands have pivoted quickly to launch entirely new business models to better serve customers in their own home, which has included the further rise of subscriptions – for both services and products. Half of consumers (53%) now have a paid media streaming subscription, while over a third (37%) subscribe to a paid next-day delivery service.
Chaired by Scott Logie, Customer Engagement Director, REaD Group, tune in on Wednesday 3 February to:

Hear tangible examples of how new customer might emerge in a post-pandemic world
Learn from Tim Bond, Head of Insight, DMA, how the subscription model facilitates consumers both discovering and showing their loyalty to brands
Discover what brands should consider when creating a subscription formular

21st Intrigue Digital Marketing Summit
2020-02-05 | Jasper Hotel, 489 Elizabeth Street, Melbourne, Victoria, 3000, Australia
Welcome to the 3rd Annual Intrigue Melbourne taking place on the 5th of February at the beautful Jasper Hotel right at the heart of the city. This time we are taking it to the next level because of the love we have got from this beautiful city. Senior marketers and sales professionals from across Australia are expected to join the most intimate event in the world where everyone has the right to speak their hearts out. Enough of those high-level presentations that have no or negligible learning. Enough of those sessions in which you need to be a mute spectator.
This is Intrigue. A conference where the audience just doesn’t keep quiet. They ask questions, debate, disagree and give their perspective on the topic that is being discussed during the various Keynote, Masterclasses and Panel Discussions. It is an event designed to challenge the status quo and takes a shape that the audience wants it to take.

Pause Fest 2020
2020-02-05 09:00 - 2020-02-07 17:30 | Melbourne Convention Exhibition Centre, 1 Convention Centre Place, South Wharf , Melbourne, VIC, 3006, Australia
Pause Fest is the world’s leading independent festival for creativity and business, and this year it is celebrating its 10th birthday. Founded by George Hedon, Pause Fest brings together innovators from across the globe for three days of reflection, creativity, and ingenuity. Across the three days, there will be plenty of opportunities for discovery, inspiration, learning, and creating new connections.

Online Marketing Sydney Conference
2020-02-10 09:00 - 17:00 | Amora Hotel, 11 Jamison St Level 2, 20 Hutchinson Street, Level 2, 20 Hutchinson Street, Sydney, 2000, Australia
Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney.
Who is the conference going to be for?
– SEO’s of any level – Entry, Mid, Advanced.
– Digital Marketing Managers
– PPC Managers
– Business Owners looking to grow website traffic.
– Affiliate Marketers
– eCommerce Managers
– Growth Hackers
What will you learn from this event?

Actionable tips for SEO campaigns you can implement.
Growth hacks which have lead to exponential growth.
Actionable PPC advice.
Content Marketing tactics.
Time management advice and information.
Tips & strategies from successful Australian Agency owners.
All advice is from people who are working on these strategies day in day out we have selected speakers who can provide highly actionable advice for the audience. We want to have you attending this event and leaving with countless new ideas, strategy and tactics.

Confirmed Speakers –

Jared Codling – Founder New Hack Every Week and top growth hacker
Bernard Huang Co-founder of Clearscope & Twitchmetrics (USA)
Matt Diggity – Diggity Marketing & Authority Builders (Thailand/USA)
Kate Toon – Founder Recipe for SEO Success
Craig Campbell – SEO & Affiliate Marketing Expert (Scotland)
Dennis Graham – PPC Specialist
Louisa Dahl – CEO Interactive Minds
James Norquay – SEO Director
Jeff Deutsch – SEO & Growth Marketing (USA)
Will Wang – Growth Labz
Ray Corcoran – Time Management Expert
Richard Brus – Founder SERPworx plugin & SEO Professional.
Dejan Mladenovski – Technical SEO
Peter Mead – Founder of SEO Melbourne Meetup & SEO Professional
Woj Kwaski – Founder Kwasi
James Richardson – Founder Optimising

The Digital Marketers Australia Conference 2020
2020-02-12 - 2020-02-14 | The Pullman Albert Park, 65 Queens Road, Albert Park, Melbourne, 3004, Australia
Happening annually in Melbourne, Australia, the Digital Marketers Australia Conference is the country’s largest digital marketing and business growth conference.
More than 1,000 of the top marketing professionals and business owners from around the country attend for enhanced networking opportunities and above all, key takeaways to increase company profits.
Unlike other start up events and social media events, the Digital Marketers Australia Conference will be focusing specifically on digital marketing to help grow a business.
The conference involves 3 content-packed days featuring some of the best in the industry including Naomi Simson, Mike Rhodes, and so many more.
This year’s conference is taking place on February 12 – 14 at the Pullman Hotel, Albert Park in Melbourne.

Customer Journey Mapping
2020-02-12 08:00 - 17:00 | General Assembly Melbourne
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Grill The Marketer III - Tokyo Drift | Live Marketing Q&A
2020-02-12 17:30 - 20:30 | 399 Bar, 399 William St, Perth, WA, Australia
All your marketing questions answered. Live.
Are you sick of the same old marketing events?
We were too, so we decided to mix it up and bring you something a bit different. Grill The Marketer has no scripts, sales pitches or PowerPoint slides….just your questions getting answered in a live Q&A.
Clay & Carma (AKA The Marketer) will let you grill them, and of course – there’ll be booze, nibbles and prizes. Media badass Melissa Bowen of MeBo Media will be our MC, keepin’ us real and the bants flowing. We might even bring a special guest!
This will be the 3nd instalment of Grill The Marketer and it can only get bigger and better, well – better at least. We have capped the numbers to keep this event small enough to work as it’s supposed to: to give you answers to YOUR marketing questions.
Not so you can sit in a big room full of people.
Not so we can feed our egos about how *big* our event is.
So we can help YOU on the aspects of marketing you’re stuck on, and have a great time doing it.

Creating Killer Events With Hype and Marketing Buzz
2020-02-12 18:00 - 20:00 | General Assembly Melbourne
Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand, organise your user base, and impact real people in the real world.
So how do you create event hype and create an energy-filled event, full of the right people? How do you craft creative marketing strategies to maximize your impact?
Hear from our panel of event experts and industry gurus about:

What it takes to create an amazing event experience
How to generate a media buzz and social hype to make your event go viral, before during and after an event
How to engage your audience and fill your event to capacity

This event is perfect for anyone looking to get more out of the events they are planning, whether it be a small networking event, a conference or a large festival.

Digital Marketing Summit (Melbourne)
2020-02-13 08:00 - 17:00 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
The digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.

Digital Marketing Training - One Day Master Class
2020-02-15 | Sydney
LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.
Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar.
Suitable for business owners or employees looking to accelerate their digital marketing knowledge.
Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
Small workshop environment to ensure high tutor attention, and tailor the day to your needs.
THE DAY’S CONTENT INCLUDES
Understanding your audience: Demographics & Building a Reporting Framework.
Launching a website: choosing web platforms, domain names, hosting.
SEO: Maximise FREE traffic from Search Engines using Audits, Tools and Techniques.
Paid Search: Google Search Ads, Google Shopping, Bing Ads.
Web Analytics: Conversion Rate Optimisation, Google Analytics. Building and testing killer landing pages. Site Structure.
Display & Retargeting: Google Display Network, Biddable Media on Adroll.
Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Article Development, Canva & More.
Email marketing: Mailchimp campaigns and automation.
Shopping Engines, Affiliate Networks & Couponing sites: eBay, Amazon, Ozbargain, Commission Factory

Powerful & Confident Presentation Skills Masterclass
2020-02-19 | 3/288 Edward St, Brisbane City QLD 4000, Australia, 3/288 Edward St, Brisbane City, QLD, Australia
Many Talented have great thoughts and ideas, but due to limited experience or confidence in presenting their thoughts and ideas many have fallen short of getting buy-in their target audience. In other words, many a success on one’s ability to articulate thoughts and ideas effectively in person. Powerful and Confident Presentation Skills Masterclass will teach you all the steps you need to conquer fear of the stage and speaking in public. The masterclass will also deliver and help you understand the hidden causes of public speaking stress, and more importantly how to overcome them. You will emerge from the masterclass with greater conviction and confidence in delivering a speech/presentation without sweaty palms, knocking knees or wish for the floor to open up and swallow you whole!

Content Opportunities in 2020
2020-02-19 08:00 - 10:30 | The Grobe, Level 32, 480 Queen Street, Brisbane, QLD, 4000, Australia
Content marketing is a staple in every marketing plan, but with an increasing range of content and publishing options available, marketers need to strategically define the approach that will get the most cut through and encourage action.
At Interactive Minds’ first event for 2020, we’ll review the hottest content opportunities that marketers should consider, look at exactly how successful campaigns are being thought up and implemented and see how to think outside the box to generate content ideas that will meet business objectives.
Speakers:
– Luke Wheatley, Creative and Content Manager, Flight Centre
– Alissia Oddi, Social Media and Content Specialist, City Beach
– Sarah Mak, CEO, TheStoryBoxes

Digital Marketing Workshop in Brisbane
2020-02-19 08:00 - 11:00 | The Hub, 200 Adelaide Street, Brisbane City, QLD, Australia
Our Digital Marketing Workshop in Brisbane is a 2.5 hour event will give you a fantastic overview of digital marketing for business.
You will discover how digital marketing can work for your business, how to promote your business using strategies such as search engine optimisation (SEO), Google Ads, blogging, content marketing, social media marketing and more.
We will go over…

SEO (Search Engine Optimisation) – What it is and why it is essential.
Best practices for SEO monitoring.
How to work out what KeyWords are right for you.
Link Building and how to do it.
Google Ads, ad rank, quality score and more

Content Marketing

What is content marketing and why it’s valuable.
How to get more leads or sales with a well planned out content marketing funnel.
How to do your own marketing funnel.
Email marketing done efficiently

Social Media Marketing

Why social media is important for your business.
What to consider with audience targeting.
Types of Facebook ads we find work best.
How to systemise your social media efforts.
How to Know which platform is best for your business.

And more….

How to improve your website and conversions.
Retargeting.
Inbound marketing.
Useful tools to make marketing easier.
And will also go through your goals at the start to make sure you get what you need from the session.

2nd Annual Social Media WA Summit
2020-02-19 08:00 - 2020-02-21 17:00 | Novotel Perth Langley, 221 Adelaide Terrace, Perth, WA, 6000, Australia
Developing an agile and audience-centric social media strategy to drive engagement and keep up with accelerated change.

Given the pace of change across social media – what got you where you are today, won’t get you where you want to go with your social media strategy throughout 2020 and beyond.
As habits and platforms continue to evolve, and as new platforms come into existence, what influences the way people use and react to social media, in addition to how you capture and engage your audience, is an ever-evolving cycle you must keep abreast of.
This rapidly evolving landscape, coupled with the too-familiar reality of minimal budgets and resources and lack of buy-in create significant challenges for Social Media teams in 2020 and beyond.
Join us at the 2nd Annual Social Media WA Summit to explore how you can develop an agile approach to keep up with the pace of change and remain audience-centric to ensure you continue meeting the needs and expectations of your audiences.
Attending the 2nd Annual Social Media WA Summit will help you with:

Developing an audience-centric approach to content development and strategy
Implementing strategies for adapting and responding quickly to platform and algorithms changes
Creating quality content and generating strong engagement with minimal resources
Measuring social media strategies to increase ROI
Selling social up the value chain to gain buy-in for adequate resources
Humanising social media content to better engage with your audiences
Measuring social media strategies to understand and increase ROI

Tweet about this event using #SMWA20 and @AkoladeAust for event and industry updates!

Create a LinkedIn Content Strategy (and the content to go with it) in 1 day
2020-02-21 | Queensland Multicultural Centre, 102 Main Street, Kangaroo Point, QLD, Australia
In 1 day I will work with you step-by-step to create your LinkedIn content marketing strategy and the content that goes with it.
If you want to use LinkedIn to position you as an authority or expert a content driven marketing strategy is key. This workshop will show you exactly what you need to do to create a content marketing strategy that works for you!
Learn the proven LinkedIn content marketing strategies that are being used in 2020 to grow businesses, position experts as authorities and achieve sustainable lead generation.
This hands-on training is for established, service-based business. Business who want to have a strategic content campaign to implement in 2020.
You do need to have an established LinkedIn profile. If you are unsure please email me at kylie@kyliechown.com.au to arrange a time to discuss.
“80% of social media leads come from LinkedIn. Despite this many business are missing out because they don’t know how. They are overwhelmed. They don’t know where to begin.”
At the Masterclass I will be teaching you:

How to create a content marketing schedule that positions you as an authority on LinkedIn.
The 5 content types and the formula for writing each of these content pieces.
The untapped power content strategies that save time and improve quality.
The best part is at the end of the hands-on workshop, your content marketing schedule will be ready to go live. You will also have key content pieces ready to use.

In addition to the one day training you will also receive:

Follow-up Q and A webinar to answer any post training questions you have;
Access to our LinkedIn Profile Launch Program which is additional online training.

Grow your audience with Hubspot: Email Marketing Certification Workshop
2020-02-24 08:00 - 17:00 | General Assembly Melbourne
Join us to take HubSpot’s Academy email certification live and in person. Learn everything you need to know to develop an email marketing strategy that delivers quantifiable business results. By the end of the course you’ll be able to: – Understand the fundamentals of email marketing – Design emails that deliver the best results – Identify, analyse and report on your most important email metrics – Segment and manage your contacts give them the best email communications experience – Develop a comprehensive lead nurturing strategy – Add a globally recognised certification to your resume and LinkedIn profile

Customer Contact Week 2020 Australia and New Zealand
2020-02-25 - 2020-02-28 | The STAR Gold Coast, 1 Casino Dr, Broadbeach, Queensland, 4218, Australia
For years, contact centres have worked in siloes, focused on responding to customer calls in a fast and efficient manner. Those days are long gone! Contact Centres are ready to emerge as the hero of customer experience, embracing a new way of working that goes way beyond transactional activity towards an empowered customer relationship management.
As the industry gears up to take on this new high-status value-driven role within the CX framework, Customer Contact Week 2020 will provide you with the necessary roadmap and tools to adapt your People, Process, Technology and Customer Service Delivery strategy toward this new frontier.
We’ll bring together pioneering organisations to discuss how they are successfully navigating this change and transforming their Contact Centres into a unified CX Hub that will forever change the way customers connect.

Forward Marketing Summit Sydney 2020
2020-02-26 08:00 - 2020-02-27 17:00 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
Forward Marketing Summit is Australia’s leading conference where the greatest innovators of marketing, data and technology converge! Our previous Sydney events have proved extremely popular, and the 2020 summit will be bigger than ever – as we bring together over 300 digital marketers, data scientists, analysts, developers and product leaders.
Together, they will share best practices of how to leverage data to supercharge the marketing function, build scalable data infrastructures, optimise marketing tech stacks and much more!
Our previous attendees come from globally-renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So, you are guaranteed to hear an incredible range of perspectives and insights from a dynamic range of industries – register now and join us there!
