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DTSTART;VALUE=DATE:20201211
DTEND;VALUE=DATE:20201212
DTSTAMP:20260407T023644
CREATED:20201010T093951Z
LAST-MODIFIED:20201010T112000Z
UID:17170-1607644800-1607731199@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nThe year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side.
URL:https://marketing.com.au/event/marketing-planning-friday-forum/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201211T113000
DTEND;TZID=Australia/Melbourne:20201211T170000
DTSTAMP:20260407T023644
CREATED:20201115T095006Z
LAST-MODIFIED:20210118T073331Z
UID:17673-1607686200-1607706000@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side. Sponsored by ZoomInfo. \nJoin us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nRegister to attend and you’ll get three educational sessions\, live Q&A\, and resources. \nCan’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.
URL:https://marketing.com.au/event/marketing-planning-friday-forum-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201215T150000
DTEND;TZID=Australia/Melbourne:20201215T160000
DTSTAMP:20260407T023644
CREATED:20201115T101209Z
LAST-MODIFIED:20210118T073244Z
UID:17677-1608044400-1608048000@marketing.com.au
SUMMARY:Making the Leap: Breaking into UX Design
DESCRIPTION:UX designers are in great demand these days. Why? What is UX design? Why is good UX design important? What skills are required of a good UX designer? There is much confusion about what good UX designers do and the roles they should play in organizations. \nJoin General Assembly for a panel of incredible community leaders about the various paths available to User Experience Designers – from agency to freelance\, to in-house\, the skills companies look for in a hire\, and the resources to get you started. \nBring your questions for our panel of UX Design pros. They will give you insight into their roles\, help you understand what is needed to get there\, and\, just maybe\, inspire you to make a change. \nWhat You’ll Take Away: \n\nWhat the day-to-day of a User Experience Designer looks like\nVarious career paths\nTop skills needed to succeed\nThe best communities to meet other design and research folks\nThe ups and downs of this career
URL:https://marketing.com.au/event/making-the-leap-breaking-into-ux-design/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260407T023644
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210105T130000
DTEND;TZID=Australia/Melbourne:20210105T133000
DTSTAMP:20260407T023644
CREATED:20201222T030315Z
LAST-MODIFIED:20210118T073244Z
UID:17951-1609851600-1609853400@marketing.com.au
SUMMARY:Google Analytics 102 - Setting Goals\, Tracking Data and Analyzing Reports
DESCRIPTION:Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data\, and applied the suggested action items\, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business. \nGoogle Analytics is a fantastic tool. Best part is\, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website\, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. \nIn this continuation webinar\, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports. \nYou’ll also learn the importance of: \n\nAnalytics\nHow to create SMART goals\nAsking the right questions of your data based on the goals you create
URL:https://marketing.com.au/event/google-analytics-102-setting-goals-tracking-data-and-analyzing-reports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210106T133000
DTEND;TZID=Australia/Melbourne:20210106T143000
DTSTAMP:20260407T023644
CREATED:20201222T035137Z
LAST-MODIFIED:20210118T073244Z
UID:17978-1609939800-1609943400@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210107T080000
DTEND;TZID=Australia/Melbourne:20210111T170000
DTSTAMP:20260407T023644
CREATED:20201010T111802Z
LAST-MODIFIED:20201010T112000Z
UID:17205-1610006400-1610384400@marketing.com.au
SUMMARY:Innovation & Connection Online
DESCRIPTION:The power of CONNECT is now at your fingertips\nWe’ve hosted 100s of in-person summits\, brought together countless executives\, facilitated 10\,000s of news partnerships\, and transformed the marketing landscape. Now\, we’re doing it all online. \nThe Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges. \nOver 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate. \nExclusive Swag – Since it isn’t quite safe to treat you to a high class hotel\, enjoy some high class swag. \nKey Themes \n\nDriving Team Performance Through the Institution of Standards & Procedures\nShattering Traditional Marketing Limitations With Emerging Technology\nCultivating Loyalty by Prioritizing the Customer Experience\nHitting Your Profit Goals Through Marketing & Sales Alignment\nCOVID-19 Impacting Marketers Across the Globe\n\n 
URL:https://marketing.com.au/event/innovation-connection-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210108
DTEND;VALUE=DATE:20210109
DTSTAMP:20260407T023644
CREATED:20201222T034032Z
LAST-MODIFIED:20210118T073244Z
UID:17971-1610064000-1610150399@marketing.com.au
SUMMARY:Internet Marketing Fundamentals
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics \nCertification \nOnce after the training you receive course completion certificate from Mangates \nWho Can Attend? \nAnybody who is interested in learning Internet Marketing Fundamentals Skills
URL:https://marketing.com.au/event/internet-marketing-fundamentals/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210110T090000
DTEND;TZID=Australia/Melbourne:20210110T103000
DTSTAMP:20260407T023644
CREATED:20201222T040550Z
LAST-MODIFIED:20210118T073244Z
UID:17986-1610269200-1610274600@marketing.com.au
SUMMARY:Email marketing & copywriting basics
DESCRIPTION:It is not enough to be a good writer. Many good writers do not have great cash flow because they are not able to sell. Writing that sells is an art in itself. Some of the topics include: \n\nSignificance of email marketing\nEpisodic approach\nWriting strategies for email marketing\nContent
URL:https://marketing.com.au/event/email-marketing-copywriting-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210111T090000
DTEND;TZID=Australia/Melbourne:20210111T130000
DTSTAMP:20260407T023644
CREATED:20201222T034544Z
LAST-MODIFIED:20210118T073244Z
UID:17975-1610355600-1610370000@marketing.com.au
SUMMARY:Power BI - Deep Dive Sales Analytics and Visualisation
DESCRIPTION:Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis \n\n\nAbout the training\n \n\n\n\nInstructor led online training\n8 hours session\nInteractive Q & A\n\nLearning Outcomes \n\nCreate an in-depth analysis and dynamic visualizations on sales data\nDiscover advanced DAX functions to create measures and calculations to perform advanced analysis\nDiscover buying patterns\, profit margins and other useful insights into sales\, customer and inventory transactions\n\nWhat We Cover \n\nStep by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.\nHow to Install and Get Started with Power BI.\nData Preparation in Excel for your sales data model.\nImporting your sales data from Excel into Power Query Editor.\nData Preparation (Cleaning and Transformation) in Power Query Editor.\nCreate your Data Model for your Sales\, Customer and Inventory analytics\nUse DAX functions to create measures for various calculations\nCreate Visualisations for insights on Sales\, Customers and Inventory\nApply Time Intelligence to make reports dynamic\n\nPrerequisites \n\nDelegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)\nResource files for the training will be sent to delegates prior to training\nDelegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own\n\nInstructor – Arno Wakfer CA\, FMVA\, CBCA\nCareer Experience \n\n5 yrs Commercial Finance\nInternational Exp in South Africa & Australia\nCFO at Top rated Business School in Africa (GIBS)\nLed Finance teams at global giants like Dimension Data & Autodesk\nGeneral Management exp having managed two businesses in Australia\n\n2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress) \nQualification and Education \n\nChartered Accountant with CA ANZ\nCertified Financial Modeller and Valuation Analyst with CFI\nCertified Banking and Credit Analyst with CFI
URL:https://marketing.com.au/event/power-bi-deep-dive-sales-analytics-and-visualisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210112T140000
DTEND;TZID=Australia/Melbourne:20210112T150000
DTSTAMP:20260407T023644
CREATED:20201222T041044Z
LAST-MODIFIED:20210118T073244Z
UID:17988-1610460000-1610463600@marketing.com.au
SUMMARY:How to Move From Pitching Products to Marketing Your Point of View
DESCRIPTION:Join April Dunford Backstage for a lively 20-minute “how-to” presentation\, followed by 40 minutes of Q&A\, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market\, and make it clear that your brand is the superior choice. \nIn this follow-up to April Dunford’s B2B Forum Online keynote\, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome\, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.) \nIn 20 jam-packed minutes\, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market\, while positioning your offerings as the superior option. \nFollowing the presentation\, April will open up the floor for 40 minutes of Q&A. \nYou’ll learn: \n\nHow positioning forms the underpinning of a good Point of View narrative\nHow to structure a narrative around your Point of View that helps customers make informed purchase choices\nHow to execute on that Point of View across both sales and marketing
URL:https://marketing.com.au/event/how-to-move-from-pitching-products-to-marketing-your-point-of-view/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T070000
DTEND;TZID=Australia/Melbourne:20210114T080000
DTSTAMP:20260407T023644
CREATED:20201222T030822Z
LAST-MODIFIED:20210118T073244Z
UID:17956-1610607600-1610611200@marketing.com.au
SUMMARY:What Entrepreneurs Should Know About Intellectual Property Rights
DESCRIPTION:One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property\, which refers to creations of the human mind\, includes patents\, trademarks\, copyrights\, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive\, there are low-cost strategies that new entrepreneurs should consider using.  \nIn this live webinar\, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson\, an industry expert\, consultant\, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.  \nThey’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:  \n– Creating a trademark strategy for names\, logos\, and brands.  \n– Using copyrights to protect works and combat copycats online and elsewhere.  \n– Deciding how to protect your inventions with patents.  \n– Determining when to use trade secrets to protect confidential information.  \n– Finding intellectual property lawyers at any budget level.  \nKanika Tolver is the CEO and founder of Career Rehab\, LLC in Washington\, DC\, where she helps clients transform their careers with coaching programs\, events\, webinars\, and digital resources to help people reach their career goals. An in-demand coach\, consultant\, speaker\, and thought leader\, she has been featured on CNN\, CNBC\, CBS Radio\, Yahoo!\, Black Enterprise\, Glassdoor.com\, Entrepreneur.com\, The Washington Post\, and a variety of radio interviews and podcasts.
URL:https://marketing.com.au/event/what-entrepreneurs-should-know-about-intellectual-property-rights/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T140000
DTEND;TZID=Australia/Melbourne:20210114T150000
DTSTAMP:20260407T023644
CREATED:20201222T030444Z
LAST-MODIFIED:20210118T073244Z
UID:17954-1610632800-1610636400@marketing.com.au
SUMMARY:SEO Simplified in 30 Minutes
DESCRIPTION:Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso\, of Roovio Digital Marketing\, maintains that 80% of good SEO habits come down to just four words\, “They ask\, You Answer”\, and in this eye-opening presentation will explain what this means to your business and how to apply it. \nJoin Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. \nYou’ll learn: \n\nThe important steps that you can take to evolve your website optimization and achieve greater online visibility\nHow successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top\nMike’s favorite tools for keyword and content research\, social media\, and more
URL:https://marketing.com.au/event/seo-simplified-in-30-minutes/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210115T030000
DTEND;TZID=Australia/Melbourne:20210115T040000
DTSTAMP:20260407T023644
CREATED:20201222T020615Z
LAST-MODIFIED:20210118T073243Z
UID:17945-1610679600-1610683200@marketing.com.au
SUMMARY:The 2021 Chief Marketing Officer Top Strategic Priorities
DESCRIPTION:What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020\, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times\, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues\, from Diversity\, Equality and Inclusion (DE&I) initiatives to environmental sustainability. This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey\, and the actions you can take to advance your marketing efforts in the new year. \nDiscussion Topics: \n\nThe impact of COVID-19 on marketing strategies and budgets\nThe business and marketing strategies your peers are deploying to drive growth\nHow CMOs are responding to customer and employee demand for societal impact
URL:https://marketing.com.au/event/the-2021-chief-marketing-officer-top-strategic-priorities/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210116T070000
DTEND;TZID=Australia/Melbourne:20210116T080000
DTSTAMP:20260407T023644
CREATED:20201222T040353Z
LAST-MODIFIED:20210118T073243Z
UID:17984-1610780400-1610784000@marketing.com.au
SUMMARY:The Essentials of Email Marketing for Your Business
DESCRIPTION:Email marketing is nearly 40x more effective than Facebook and Twitter combined. And yet\, this powerful tool is often overlooked in entrepreneurs’ digital marketing plans. When done right\, email marketing adds value for your customers and has a high return on investment for your company. \nIn this webinar we’ll discuss the importance of email marketing in growing your business\, and how you can get started building effective email campaigns. \nYou’ll learn: \n• Why email marketing is essential for small businesses \n• How to build and manage your email list \n• What types of content to include in your emails \n• How to measure the results of your campaigns \nSpeaker Bio: Devonne Kendrick\, Marketing Lead \nDevonne is passionate about all things marketing\, life-long learning\, and supporting women in business. This led her to Alberta Women Entrepreneurs where she joined the team as a marketing co-op student from 2014-2015. \nAfter completing her Bachelor of Commerce degree at the University of Alberta and working in the post-secondary sector for over two years\, she rejoined the AWE team in 2018. She brings her creativity\, love of writing\, and her analytical skills to her current role as Marketing Lead. Devonne’s past marketing experience includes developing content and strategies for local organizations in the retail\, not-for-profit\, and post-secondary education sectors.
URL:https://marketing.com.au/event/the-essentials-of-email-marketing-for-your-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T093000
DTEND;TZID=Australia/Melbourne:20210120T123000
DTSTAMP:20260407T023644
CREATED:20201222T050324Z
LAST-MODIFIED:20210118T073243Z
UID:17993-1611048600-1611145800@marketing.com.au
SUMMARY:Writing for the web – webinar
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 8 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T123000
DTEND;TZID=Australia/Melbourne:20210119T143000
DTSTAMP:20260407T023644
CREATED:20201222T033120Z
LAST-MODIFIED:20210118T073243Z
UID:17963-1611059400-1611066600@marketing.com.au
SUMMARY:4 Weeks SEO (Search Engine Optimization) Training
DESCRIPTION:Who can take SEO(Search Engine Optimization)Training?\n\nMarketers\, Internet\, digital marketing professionals\, media planners and buyers\, small to medium business owners and those who are interested in organically improving website ranking.\n\nFeatures and Benefits\n\n16 Hours\, 8 sessions\, 4 weeks of total Instructor-led and guided training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands-on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nRole of SEO in Web Design and Web Development\nLearn the foundations of SEO\nOn-page optimizations\nOff-page optimizations\nSEO Performance Reporting\nSEO and Content Creation\nSEO and Content marketing\nSocial Media and SEO\n\nCourse Outline\n1. Introduction to Search Engine Optimization \n\nThe Evolution of Search Results\nHow does SEO work?\nBenefit of SEO\nDifference between SEO\, SEM\, and SMM\nGoogle Search Architecture\nRanking methodology\nUnderstanding the SERP and Search Operators\nSearch algorithm updates\nThe current state of SEO\n\n2. Developing a Keyword Strategy \n\nUnderstanding User Intent\nDeveloping a Keyword Strategy\nCompetition vs Conversion\nKeyword Tools\nKeyword Tactics\nExercise: Keyword Discovery Process\nWhat is Keyword Research\nBusiness analysis process\nTypes of Keywords\nKeyword Research Methodology\nGoogle Keyword Planner Tool\nAdvanced Keyword Planning guide\nPaid Keyword Tools\nKeyword generation ideas\nCompetition Analysis\nCompetitor Metrics\nFinalizing the Keywords List\nExercise: Keyword Discovery Process\n\n3. On-Page SEO \n\nWhat are the Variable?\nRich Snippets\nPairing Keywords to Pages\nTactics to Avoid\nGoogle website guidelines\nFundamental On-page Factors\nDomain Name Optimization\nURL Optimization\nTitle Tag Optimization\nMeta Tags Optimization\nHeadings & Footer Optimization\nSEO Content Writing\nAnchor Links Optimization\nImage Tag Optimization\nSitemaps Optimization\nRobot.txt and its importance\nURL Redirecting Techniques\nCanonical Links\nRich Snippets (Schema)\nOne Box Answer Optimization\nExercise: On-Page Optimization\n\n4. Content Strategies \n\nCreating Power Pages\nContent Strategies\nAuditing Content\nFormatting for Readability\nExercise: Content Process\n\n5. Off-Page SEO \n\nIntroduction to Offsite Optimization\nGoogle Link building guidelines\nImportant factors of Link Building\nTypes of Linking Methods\nLinks Analysis Tools\nDirectories Submissions\nLocal Business Listing\nClassified Posting\nGenerating Links from QA sites\nGuest Blogging and commenting\nPress Releases\nSocial Media Links\nDocument Sharing Links\n\n6. Social Media for SEO \n\nWhat are the Social Signals?\nSocial Media Optimization\nReviews\n\n7. Monitoring your SEO Efforts \n\nInsight Tools\nCommon Reports and Metrics\n\n8. SEO Performance reporting \n\nWebsite Position Analysis\nWebsite Monthly Reports\nGoogle Analytics Reports\nSearch Console Keyword Reports\nLink Building Reports\nCompetitor Reports\nPaid Tools for monitoring SEO campaigns
URL:https://marketing.com.au/event/4-weeks-seo-search-engine-optimization-training/
LOCATION:Tech Training Solutions\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210121T050000
DTEND;TZID=Australia/Melbourne:20210121T070000
DTSTAMP:20260407T023644
CREATED:20201222T031126Z
LAST-MODIFIED:20210118T073243Z
UID:17959-1611205200-1611212400@marketing.com.au
SUMMARY:Social Media Selling in 2021
DESCRIPTION:In this interactive webinar\, we’ll show you a step-by-step guide to making sure you are set up for social selling success in 2021.\n\n\n\n\n\n\n\nAfter a year of uncertainty\, businesses\, brands and new side hustlers are turning to social media to reach their audience and make sales. Plus\, 2021 will see an even greater increase of people buying online\, which gives everyone the opportunity to grow their business\, and make more sales using social media authentically.Inside the webinar\, you will learn the following from your instructors \n\nYour Dream Customer: Do you know your customers and the preferred online journey they are taking to buy from you? Things are shifting in 2021\, so this is essential to ensure you have a strong foundation in the online space. Here\, we show you how the digital landscape is changing in 2021 and how to become BFFs with your dream customer on social media.\nBuilding Trust with an Authentic Brand & Content: Today\, there is an overwhelming amount of activity/content online\, so how do you stand out and build trust with your dream client on social media? It begins with an authentic and consistent brand that provides valuable and unique content. Here\, we put this into context and show you how to show up authentically and consistently across all platforms.\nTools and Systems to Set you Up for Success: Your customer is making decisions about you the moment they land on your social media platforms. Their experience online from the moment they land on your page to the moment they purchase and afterward are all key to creating loyal customers and raging fans that buy again and again. Here we get into the tools\, systems\, mechanics and everything you need to provide a phenomenal online brand & buying experience.\nSpecial guest expert and Q & A: We will wrap the webinar with an opportunity for you to learn from a guest expert & business owner from our community and to ask any questions you may have about making 2021 your best yet on social media.
URL:https://marketing.com.au/event/social-media-selling-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210122T110000
DTEND;TZID=Australia/Melbourne:20210122T120000
DTSTAMP:20260407T023644
CREATED:20201222T041257Z
LAST-MODIFIED:20210118T073243Z
UID:17990-1611313200-1611316800@marketing.com.au
SUMMARY:MarketingProfs Career Day
DESCRIPTION:How many times have you seen an amazing job opening but you’re missing one bullet point in the description\, so it causes you to doubt? And that leads to procrastination and inaction. It’s time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. \nThis one-day virtual event features six sessions focusing on all things career-related. From an in-depth LinkedIn makeover to how to ace an interview during a pandemic\, from powering up your job hunting to an inspirational kick in the backside (you know\, just to get you moving!)—we’re here to make sure you’re on track to be the best you in 2021. \nIf there’s ever been a time for a career day\, it’s now. Let’s take the energy a brand new year brings and make sure you’re as marketable as possible! \n 
URL:https://marketing.com.au/event/marketingprofs-career-day/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210127T133000
DTEND;TZID=Australia/Melbourne:20210127T143000
DTSTAMP:20260407T023644
CREATED:20201222T035416Z
LAST-MODIFIED:20210118T073243Z
UID:17980-1611754200-1611757800@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260407T023644
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210201T100000
DTEND;TZID=Australia/Melbourne:20210201T113000
DTSTAMP:20260407T023644
CREATED:20210124T043032Z
LAST-MODIFIED:20210410T092344Z
UID:18272-1612173600-1612179000@marketing.com.au
SUMMARY:Intro to behavioural economics
DESCRIPTION:The Stretton Centre has partnered with Greg Kavanagh\, from Branded Culture to take businesses through how they can tap into knowledge that has largely been the domain of big brands\, and use it to benefit their image and the experience of their customers. \nDate: Monday\, 1 February 2021\nLocation: Stretton Centre\nCost: $35 per session \nWhy brand is everyone’s business\, and not just a marketing thing – Registration opens at 9.30am. Workshop starts at 10.00-11.30am\nAll attendees will gain a thorough understanding of ‘brand’ and why it needs to be brought to life throughout the entire organisation.\n \nAn introduction to Behavioural Economics and why consumers behave the way they do – Registration opens at 12.30pm. Workshop starts at 1.00-2.30pm\nAll attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world. \nWho is Greg Kavanagh? \nGreg has more than 20 years’ experience in marketing\, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the ‘dark side’ of advertising with Leo Burnett\, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services\, retail\, sport\, not for profit and government. \nGreg’s company\, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology\, buyer behavior\, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.
URL:https://marketing.com.au/event/intro-to-behavioural-economics/
LOCATION:The Stretton Centre\, 307 Peachey Road\, Munno Para\, SA\, 5115\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210201T100000
DTEND;TZID=Australia/Melbourne:20210201T160000
DTSTAMP:20260407T023644
CREATED:20210124T042549Z
LAST-MODIFIED:20210410T092344Z
UID:18269-1612173600-1612195200@marketing.com.au
SUMMARY:How to use Mailchimp for Email Marketing
DESCRIPTION:Email Marketing\, when done right\, can be more than 50x more effective than Facebook ads – and it’s free! \nIf you want to find out how to use this incredibly potent marketing tool\, and avoid being spam\, join us for this free course. \nWe’ll cover topics such as: \n\nHow to automate your emails\nHow often to send out your emails\nHow to get people to subscribe\nWhat to include in your emails\, and how long they should be\nHow to convert your emails into $$\nHow to use Mailchimp to create your database\nHow to design templates in Mailchimp
URL:https://marketing.com.au/event/how-to-use-mailchimp-for-email-marketing/
LOCATION:Boss Centre WA\, 12 Cale St\, Midland\, WA\, 6056\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T110000
DTEND;TZID=Australia/Melbourne:20210209T120000
DTSTAMP:20260407T023644
CREATED:20210118T073825Z
LAST-MODIFIED:20210410T092344Z
UID:18179-1612868400-1612872000@marketing.com.au
SUMMARY:SEO For Beginners
DESCRIPTION:Master the basic Search Engine Optimisation skills to reach your customers in this free 1-hour webinar. \n\n\n\n\nWe all know how important mastering Search Engine Optimisation (SEO) for your online content is. \nBut can be confusing to navigate the massive amount of information on the internet about SEO. \nIn this free 1-hour webinar\, you’ll discover: \n\nwhat SEO actually means and why it’s important\nthe benefits of employing a SEO strategy and what you should be focussing on\nhow you can increase your site visibility\, the number of visitors coming to your site and how to optimise conversions.
URL:https://marketing.com.au/event/seo-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T100000
DTEND;TZID=Australia/Melbourne:20210210T230000
DTSTAMP:20260407T023644
CREATED:20210130T122148Z
LAST-MODIFIED:20210410T092344Z
UID:18330-1612951200-1612998000@marketing.com.au
SUMMARY:Get Started with SEO
DESCRIPTION:In this masterclass you’ll learn: \n\nHow to quickly and simply get SEO working on your website\nWhich keyword research tool I use for my VIP client\nHow to create the right content for website visitors and Google too!\nBacklink basics – what are they and why you need them\nHow to take advantage of Google tools to benefit your website
URL:https://marketing.com.au/event/get-started-with-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T183000
DTEND;TZID=Australia/Melbourne:20210210T210000
DTSTAMP:20260407T023644
CREATED:20210124T043838Z
LAST-MODIFIED:20210410T092343Z
UID:18276-1612981800-1612990800@marketing.com.au
SUMMARY:Marketing your Business in 2021
DESCRIPTION:Are you ready to dive into 2021 with a clear\, actionable marketing strategy for your business? \nAre you already feeling lost and overwhelmed on where you should be spending your time? \nWould you like to learn more about the marketing trends for 2021 but don’t know where to start? \nWe have said goodbye to 2020. However the global pandemic left a huge impact on businesses so our next Love What You Do Event will be covering all things marketing in 2021 and how to take this new year by storm! \nWhat we’ll be covering: \n\nWhat’s changed in the business market\nWhat trends you’ll see in social media in 2021\nDeveloping a strong community to grow your business\nWhat you need to consider when up-leveling your marketing game in 2021\nHow to implement the right strategies and\nHow to take aligned action to achieve marketing goals for your niche.\n\nLet us introduce you to our wonderful Guest Speakers: \nHAYLEY PETERS & KATY – CO-FOUNDERS OF OH MY DIGITAL \nThe two beautiful ladies Hayley and Katy will be joining us to share all the about the 2021 marketing landscape.  \nOh My Digital Agency is like your work wife; easy to work with\, ready to listen to your problems and give knowledgeable advice when you need it.\nWe stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun\, chocolate\, dogs & empowering businesses to nail their digital marketing with no-BS advice and strategy. \nKaty is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. She’s worked across a wide range of industries including non-profit\, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs\, coffee and trap music (in no particular order). \nHayley is the pro at strategy\, big ideas and data. She has been working in the marketing industry for over 10 years\, mainly in the retail and agency space\, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel\, horror movies\, red wine and her ridiculous pink Toyota Yaris. \nBetween us we have 15+ years experience in marketing\, communications\, journalism and digital spanning across a range of industries including non-profit\, retail\, automotive\, professional services and startups. \nSUKI VAN KOEVERDEN – FOUNDER OF ORIGAMI GLOBE \nOrigamiGlobe was born in 2015 when Chief Competition Nerd\, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.\nHaving worked with big brands like AAMI\, Allianz\, Disney\, Coles\, Pepsi and Woolworths on nation-wide and international consumer competitions and marketing campaigns\, Suki learnt a LOT about what it takes to run an effective competition that converts and loves showing businesses how to put competitions to work growing engaged and relevant audiences that become loyal\, paying customers. \nIn 2020\, Suki expanded her services to offer marketing coaching designed to help purpose-driven and passion-led business owners find their marketing voice and put their meaningful marketing efforts on cruise control. \nCLAIRE HEPBURN – BRAND STRATEGIST AND FOUNDER OF FLAMINGO CREATIVE \nClaire is the Founder and Brand Strategist at Flamingo Creative and will be joining us to share how important it is to build an exciting\, consistent and meaningful brand in 2021\, and how branding can help you stand out in the market. \nFlamingo Creative is a branding and design house helping small to medium-sized businesses tell their story and connect with their people. Claire started Flamingo Creative in 2017 to pursue her dreams of helping small business owners stand out\, achieve their goals and do things on their own terms. Having spent the majority of her career working within marketing teams in a range of industries\, she realised that she has a passion for listening to her customers and their story\, and translating that into innovative brand strategies and creative visual identities. Claire is also passionate about educating small business owners about the power of branding and how they can use branding strategies to take their business to the next level. \nBuilding a brand is much more than just your logo. Branding gives your business an identity and personality that makes your business memorable and encourages your audience to buy from you. It’s knowing exactly who you are and what you stand for\, and who your customers are and how to talk to them. This\, paired with a creative visual identity\, elevates brands and helps them to stand out from the crowd. \nINCLUDED IN YOUR TICKET: \n\nWelcome drink upon arrival\nDelicious finger food to nibble on\nConnection time with like-minded people\nVisualisation to have you feeling confident and excited for 2021\n\nGrab your ticket now and let’s connect! \nWe can’t wait to see you! \nMEET YOUR HOST  \nCHRISTINE CORCORAN – BUSINESS MINDSET COACH\, SPEAKER & PODCAST HOST OF THE NEXT LEVEL LIFE  \nChristine Corcoran specializes in helping heart-centered entrepreneurs overcome self-sabotage\, and up-level their mindset so they can create the business and life of their dreams. She is passionate about seeing people succeed\, reaching their fullest potential and creating an amazing business doing what they love! Christine is a Qualified Master NLP Practitioner\, Behavioural Profiler\, Hypnotherapist & Leadership & Executive Business Coach. \nChristine hosts a weekly podcast for heart-centered entrepreneurs who want to up-level their motivation\, mindset\, and business\, called The Next Level Life Podcast. \nThe Love What You Do Collective Events brings genuine heart-centered people together to talk about life\, business\, and empowerment. Real and relatable conversations designed to uplift and inspire\, connect\, and share so we can expand our circle of influence and make life-long friends.
URL:https://marketing.com.au/event/marketing-your-business-in-2021/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210216T090000
DTEND;TZID=Australia/Melbourne:20210217T160000
DTSTAMP:20260407T023644
CREATED:20201222T032156Z
LAST-MODIFIED:20210118T073243Z
UID:17961-1613466000-1613577600@marketing.com.au
SUMMARY:Adobe Creative Cloud Introduction
DESCRIPTION:Learn the fundamentals of Adobe Creative Cloud\, combining elements of Photoshop\, Illustrator and InDesign to get the best out of them all.\n\n\n\n\n\n\n\nCreative Cloud is a group of applications from Adobe for creating marketing materials\, designs and communications content. During this comprehensive Introduction course\, you will be guided through the fundamentals\, exploring the functions of each tool\, and learning to use them to create a variety of materials. \nYou will explore Photoshop\, Illustrator and InDesign\, utilising the strengths of each\, and learning how they can be used together. \nThis is an introductory level course. \nWhat you get\n\nClass size kept to a maximum of 10 participants.\nAverage class is 4-6 people.\nQualified\, experienced and approachable facilitators.\nTraining materials and take away practice files.\nLifetime post course support.\n\nAdobe Creative Cloud Introduction Course Content\nThe Creative Cloud\n\nUnderstanding Workspaces\nUnderstanding Panels\nDisplaying and Hiding Panels\nWorking with the Control Panel\nNavigating with the Hand Tool\nNavigating the Document\nUsing the Zoom Tool\n\nEssential Techniques\n\nThe Selection Tool\nUnderstanding Smart Guides\nMoving\, Copying & Deleting Objects\nGrouping and Ungrouping\nLocking and Unlocking Objects\nAlignment and Distribution\n\nApplying Colour\n\nColour Modes\nApplying Colour to Objects\nSpot vs Process Colour\nManaging Swatches\n\nDocument Setup\n\nNew Document Options\nCreating Print & Web Document\nSaving Documents\nGrids\, Guides and Rulers\n\nDrawing with Vectors\n\nDrawing Paths\nTips for Drawing Curves\nEditing\, Manipulating and Modifying Paths\nAdding and Deleting Anchor Points\nSplitting Cutting and Erasing Paths\n\nWorking with Layers\n\nBuilding a Multi-Layered Document\nAdding Transparency\nMoving\, Scaling and Rotating Layers\nLocking and Protecting Layers\n\nPrinting and Saving\n\nPrinting from the Program\nThe Save for Print and Web\nImage Compression and Optimisation\n\nWorking with Graphics\n\nDifferent File Formats\nPlacing Multiple Graphics\n\nIllustrator Essentials\n\nThe Illustrator Interface\nExploring Panels & Workspaces\nUseful Shortcuts\n\nOrganising your Artwork\n\nIntroducing Multiple Artboards\nEditing the Artboard Size\n\nArtwork Components\n\nRulers\, Guides & Grids\nIntuitive Smart Guides\nPaths\, Point and Handles\n\nCreating Basic Shapes\n\nUsing the Shaper Tool\nCreating Primitive Shapes\nCreating Polygons\, Stars\, and Spirals\nDrawing Lines\n\nWorking with Type\n\nUsing Type Tools\nUsing the Character and Paragraph Panel\nCreating Outlines from Text\nType on a Path\n\nPhotoshop Essentials\n\nThe Photoshop Interface\nExploring Panels & Workspaces\nUseful Shortcuts\nThe History Panel\nSnapshots\n\nStarting with Images\n\nCreating New Documents\nCropping & Rotating\nChanging Image Sizes\nUpsampling & Downsampling Images\n\nWorking with Selections\n\nLasso and marquee Tools\nQuick Selection and Magic Wand Tools\n\nCorrecting Images\n\nUnderstanding Image Histograms\nUsing the Levels Command\n\nRetouching Techniques\n\nThe Clone Tools\nHealing Brush Tools\n\nInDesign Essentials\n\nThe InDesign Interface\nExploring Panels & Workspaces\nUseful Shortcuts\n\nLaying Out Pages\n\nCreating a New Document\nAdjusting Margins & Columns\nUsing Rulers\, Grids\, and Guides\n\nWorking with Text\n\nPlacing text\nSelecting and editing text\nHandling missing fonts\nCharacter Level Formatting\nParagraph Level Formatting\n\nPlacing Text in InDesign\n\nThreading and Unthreading frames\nThe Auto-Fit text function\nFlowing text through frames\n\nWorking with Graphics\n\nPlacing Multiple Graphics\nWrapping Text Around Images\nUnderstanding Fitting Options
URL:https://marketing.com.au/event/adobe-creative-cloud-introduction/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210218
DTSTAMP:20260407T023644
CREATED:20210118T083956Z
LAST-MODIFIED:20210410T092343Z
UID:18202-1613520000-1613606399@marketing.com.au
SUMMARY:Influencer Marketing Conference
DESCRIPTION:Influencer Marketing World is an online conference for the savvy and creative marketer\, looking to tale their influencer marketing campaigns to the next level! \nSharing growth opportunities\, trends and engagement techniques within the lucrative world of influencer strategies. \n\n\n\n\n\nInfluencer marketing has never been so important! \n\n\n\n\n\nThe growth in influencer marketing has been tenfold in recent years and has proved to sceptics that it is here to stay is a pivotal strategy that all marketers must review for future growth. \nCovering various themes to support marketers with ideas and strategies to swiftly implement including; emerging platforms\, authentic engagement\, agency vs inhouse\, crisis control\, metrics and measurement\, regulations\, communities\, nano and micro-influencers\, audience targeting\, budget management\, B2B influencer marketing\, influencer platforms and so much more.
URL:https://marketing.com.au/event/influencer-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210220
DTSTAMP:20260407T023644
CREATED:20210118T082225Z
LAST-MODIFIED:20210410T092343Z
UID:18198-1613520000-1613779199@marketing.com.au
SUMMARY:DeveloperWeek
DESCRIPTION:Each year\, 8\,000+ developers\, engineers\, software architects\, dev teams\, managers and executives from 70+ countries gather for DeveloperWeek (Feb 17-19\, 2021) to discover the latest in developer technologies\, languages\, platforms\, and tools. \nDeveloperWeek 2021 is the largest developer conference & event series including the DeveloperWeek 2021 Conference & Expo\, 1\,000+ attendee hackathon\, 800+ attendee tech hiring expo\, and a series of workshops\, technical talks\, and keynotes. This year\, the entire DeveloperWeek Events Series will be hosted online! \nBecause DeveloperWeek covers all new technologies\, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev\, Artificial Intelligence Dev\, Blockchain Dev\, IoT Dev\, Serverless technology\, Microservices technology\, new JavaScript frameworks\, and more. \nThis year\, DeveloperWeek will have an expanded DevExec World\, which is 2 days of roundtable talks\, educational talks\, and networking events for engineering managers\, tech executives\, and lead developers. Additionally\, DeveloperWeek will be co-located with ProductWorld and CloudWorld. \nDeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google\, Facebook\, Yelp\, Rackspace\, IBM\, Cloudera\, Red Hat\, Optimizely\, SendGrid\, Blackberry\, Microsoft\, Neo Technology\, Eventbrite\, Klout\, Built.io\, Ripple\, GNIP\, Tagged\, HackReactor\, and 30+ more here! \nWhen it comes to technology\, there’s incremental change\, and then there’s fundamental innovation. Developer technology\, from blockchain and artificial intelligence to big data and quantum computing represents fundamental innovation that people can build on for years. We are in the DevTech Age\, where developer technologies and tools are now the most disruptive and fundamental technology innovation in the marketplace. When you build tools for developers\, you are not just implementing a small incremental use case\, you are building platforms\, frameworks\, and APIs that will enable entirely new web\, mobile\, and IoT innovation.
URL:https://marketing.com.au/event/developerweek/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,eCommerce,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210218T100000
DTEND;TZID=Australia/Melbourne:20210218T120000
DTSTAMP:20260407T023644
CREATED:20210124T040824Z
LAST-MODIFIED:20210410T092343Z
UID:18261-1613642400-1613649600@marketing.com.au
SUMMARY:Social Media for Small Business
DESCRIPTION:Join digital marketing specialists Ruby Assembly for an engaging online social media workshop focusing on best practice for small business.\n\n\n\n\n\n\n\nSocial media is an essential element of success in the marketing mix of the modern small business or sole trader venture. \nJoin Australian digital marketing specialists Ruby Assembly for an interactive\, engaging social media workshop focusing on best practice for small biz. \nWhether you’re a sole trader looking to amplify your reputation\, a start-up business focused on growing your influence or an established-yet-boutique concern wanting to upskill – this snappy\, clever morning session will give you the foundation necessary to create impactful content for your audience. Learn how to: \n\nMake your Facebook and Instagram content relevant and shareable\nIdentify brand risks in the social media space\nDevelop a social media content plan\nAvoid social media fails and deal with negative feedback\nUnpack statistics and consider ROI for social media\nRun competitions that engage\nBuild newsletters and write blogs your audience will actually want to read\n\nConveniently hosted online\, Ruby Assembly’s Social Media for Small Business workshop is an event you don’t want to miss. \nLearn how to win more business and build better client and referral relationships from Melbourne’s creative digital team. \nOn-demand webinar available for attendees\, complimentary ‘Make Them Remember You’ downloadable workbook PDF included!
URL:https://marketing.com.au/event/social-media-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
END:VCALENDAR