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DTSTART;VALUE=DATE:20221213
DTEND;VALUE=DATE:20221214
DTSTAMP:20260406T135809
CREATED:20221009T002108Z
LAST-MODIFIED:20221009T002702Z
UID:22817-1670889600-1670975999@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Examine a range of digital marketing options\, including social media\, email marketing and blogging\, to see what might work for your business \nFacebook\, Twitter\, Instagram\, TripAdvisor – names you’ve probably heard\, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers? \nThis session examines a range of digital marketing options\, including social media\, email marketing and blogging\, to help you understand what would work for your business. \nThis topic covers: \n\nThe best social media platforms to use for your customers;\nHow often to post;\nIn-depth looks at Facebook\, Twitter\, LinkedIn\, YouTube\, Pinterest and Instagram;\nIdeas for creating content;\nAn introduction to blogging;\nEmail marketing;\nMobile marketing;\nUnderstanding online review sites.\n\nThis session is presented live and there will be an opportunity to ask questions. You will also receive a practical workbook to refer to during and after the session.
URL:https://marketing.com.au/event/digital-marketing-essentials/
LOCATION:Western Australia\, WA\, 6000
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221215
DTEND;VALUE=DATE:20221216
DTSTAMP:20260406T135809
CREATED:20221009T001311Z
LAST-MODIFIED:20221009T002702Z
UID:22808-1671062400-1671148799@marketing.com.au
SUMMARY:Marketing Essentials Training in Sydney
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-training-in-sydney/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221215
DTEND;VALUE=DATE:20221216
DTSTAMP:20260406T135809
CREATED:20221009T001740Z
LAST-MODIFIED:20221009T002701Z
UID:22813-1671062400-1671148799@marketing.com.au
SUMMARY:Big Data Strategy 1 Day Training in Sydney
DESCRIPTION:Developing and implementing a Big Data strategy is vital if you want to stay in business in the coming years. Big Data offers so many benefits to organizations and research indicated that companies leveraging Big Data financially outperform their peers by 20% or more. So\, if you do not want to be left behind\, you should focus on Big Data now. \nBut what is Big Data? How should you develop a Big Data strategy? What can Big Data do for your organization and how should you deal with the privacy aspect of Big Data? Important questions to ask that can be difficult to answer without sufficient knowledge on Big Data. \nThis unique Big Data strategy training focuses on Big Data from a business perspective and will provide you with all the knowledge and valuable insights to develop a successful and winning Big Data strategy. This is the only training available that focuses on Big Data from a strategic point of view. \nCourse Outline: \n1. Big Data History \n\nExplanation of the vast moving times we are living in and how that affects organizations\nGroup exercise to understand one’s data requirements / dreams\n\n2. 7 V’s of a Big Data Strategy \n\nExplanation of the 7 V’s of Big Data and how that affects your Big Data Strategy.\nVolume\, Variety\, Velocity\, Veracity\, Variability\, Visualization and Value\n\n3. Important Big Data Trends \n\nThe Mobile Revolution\, requiring a different Big Data approach\nThe Internet of Things\nThe Industrial Internet\nThe Quantified Self\nBig Social Data\nOpen / Public Data\n\n4. Big Data Techniques \n\nMarket overview\nHadoop and MapReduce\nVarious ways of analysing your data\nData mining\nMachine learning\nDescriptive\, predictive and prescriptive analytics\nSemantics\n\n5. Privacy & Ethics \n\nBig Data ownership\n4 ethical guidelines\nBig Data security\n\n6. Big Data Roadmap \n\nKey characteristics data-driven company\nBig Data ROI\nBig Data on the Balance sheet\nBig Data Governance\nDeveloping a Big Data strategy\nBig Data use case framework – 9 generic Big Data use cases\n\n7. Big Data within your organization \n\nBig Data and Marketing / PR\nBig Data and Human Resources\nBest Practices of Big Data\n\nTarget Audience: \nThe Big Data Training is tailored towards decision-makers\, marketers\, operations managers\, supply-chain managers\, HR managers\, sales representatives\, IT personnel and/or financial controllers who want to learn more about Big Data and what it can do for their organization. \nThree use cases of target audiences: \n1. Senior VP of Marketing large American retail chain \nThe Big Data training helped me understand how to make use of different customer data sources in order to offer the right product at the right moment to the right customer via the right channel. Developing a Big Data strategy is not easy\, but this training enabled me prepare the board for our Big Data strategy \n2. Operations Manager at a Regional European Manufacturer Company \nWe have been thinking to make a move to become a smart factory\, but we did not have a common understanding what Big Data meant and what it could do for our organization. Since we took this training\, we now understand the different important aspects to take into account when starting with Big Data. We expect our smart factory to be operational shortly. \n3. IT Employee for a Local Australian Telecom Company \nMy manager asked me to take this training in order to better understand the business aspects of Big Data. Of course I have heard about Big Data\, but I am not a Big Data scientist. This training helped me better understand how we should approach Big Data. In addition\, I now know that I want to take more technical courses to actually become a Big Data Scientist \nLearning Objectives: \nBy the end of the course you understand what big data is and how it affects your organization \n\nYou will learn how to develop a big data strategy\nYou will learn about 8 important trends that affect any big data strategy.\nBig Data brings great responsibility. You will learn how to ensure the privacy of your customers and what the four ethical guidelines are.\nBig data requires new technologies\, in this course you will learn about the most important ones and how they affect your company.\nBig data will only becomes bigger and those brontobytes will become common language in the boardroom. You will understand where big data is heading to and how that affects your organization.
URL:https://marketing.com.au/event/big-data-strategy-1-day-training-in-sydney/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221217
DTEND;VALUE=DATE:20221218
DTSTAMP:20260406T135809
CREATED:20221009T001542Z
LAST-MODIFIED:20221009T002701Z
UID:22810-1671235200-1671321599@marketing.com.au
SUMMARY:Small Business Marketing 101: Influencers\, Collabs and Partnerships
DESCRIPTION:Learn how to raise brand awareness through powerful partnerships that reach your customers and grows your business. \nYou will learn:\n\nThe difference between influencers\, partnerships and collaborations\nWays to identify opportunities that are best suited to your brand and your business goals\nHow to approach brands you want to work with.
URL:https://marketing.com.au/event/small-business-marketing-101-influencers-collabs-and-partnerships/
LOCATION:Little B.I.G. House\, 6 Flour Mill Way\, Summer Hill\, NSW\, 2130
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221223T080000
DTEND;TZID=Australia/Melbourne:20221223T170000
DTSTAMP:20260406T135809
CREATED:20221009T001855Z
LAST-MODIFIED:20221009T002701Z
UID:22815-1671782400-1671814800@marketing.com.au
SUMMARY:Marketing Essentials Training in Perth
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-training-in-perth/
LOCATION:Perth\, WA\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260406T135809
CREATED:20221001T023130Z
LAST-MODIFIED:20221009T002700Z
UID:22742-1672358400-1672444799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260406T135809
CREATED:20221001T023310Z
LAST-MODIFIED:20221009T002700Z
UID:22744-1672358400-1672444799@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always. \n\nCourse Info \nCourse Length: 30 hours Online\nSelf-Paced Learning\nCompletion Time: up to 26 week\nProfessional Certification \n\nModules of Capability \nDMI Pro give you the tools to become a smart and capable player on the digital stage. When you’re done\, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge\, of your career\, of the brand new Certified Digital Marketing Professional that is you. \nHere is what you need to know 1-10: \n\nIntroduction to Digital Marketing\nContent Marketing\nSocial Media Marketing\nSearch Engine Optimisation (SEO)\nPaid Search (PPC) using Google Ads\nDisplay and Video Advertising\nEmail Marketing\nWebsite Optimisation\nAnalytics with Google Analytics\nDigital Marketing Strategy
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221230T080000
DTEND;TZID=Australia/Melbourne:20221230T170000
DTSTAMP:20260406T135809
CREATED:20221001T023859Z
LAST-MODIFIED:20221009T002700Z
UID:22746-1672387200-1672419600@marketing.com.au
SUMMARY:YouTube Marketing Online Course
DESCRIPTION:A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format\, as well as in virtual workshops. \nDate: On Demand\nDelivery: Online\nDuration: 20 hours. self paced \nLearn how to: \n\nCreate engaging YouTube videos\nUse paid YouTube ads\nRecord\, edit and publish videos\nGrow and manage your channel\nAnalyse and report\n\nKey Takeways:  \n\nA YouTube overview including features and advantages\nLearn how to create a channel\, upload video\, use ads\, playlists and end screens. Explore live\, 360° video and Shorts\nGrow your knowledge of optimising for maximum views\, how to grow your network and provide value to your audience\nOptimise your campaigns with analytics and insights. Report on key metrics.\nLearn the four Cs – Cross promotion\, Consistency\, Collaboration and Creativity\nCustomise your channel\, Call to Actions (CTAs)\, creating banners and encouraging engagement\nLearn about video production stages\, recording and editing. How to use Canva for editing and thumbnails\nExplore the range of advertising formats including TrueView\, Discovery and Bumper ads\, partnering with influencers and ad campaigns
URL:https://marketing.com.au/event/youtube-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230112
DTEND;VALUE=DATE:20230113
DTSTAMP:20260406T135809
CREATED:20230102T054153Z
LAST-MODIFIED:20230131T073552Z
UID:24183-1673481600-1673567999@marketing.com.au
SUMMARY:The Gartner Top 5 Marketing Predictions for 2023
DESCRIPTION:Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures\, marketing leaders look toward a future where smarter marketing leads to deeper\, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic\, operational\, technological\, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies\, ways to capture the most elusive audiences while navigating a fast-changing media landscape\, growing and strengthening effective loyalty programs\, and much more. \n\nWork with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel\nExplore new media formats and channels to reach elusive audiences\nInstill a deep understanding of motivations and needs in the design of customer loyalty programs
URL:https://marketing.com.au/event/the-gartner-top-5-marketing-predictions-for-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230112T123000
DTEND;TZID=Australia/Melbourne:20230112T160000
DTSTAMP:20260406T135809
CREATED:20230103T063636Z
LAST-MODIFIED:20230131T073552Z
UID:24236-1673526600-1673539200@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230117
DTEND;VALUE=DATE:20230119
DTSTAMP:20260406T135809
CREATED:20230102T055002Z
LAST-MODIFIED:20230131T073551Z
UID:24196-1673913600-1674086399@marketing.com.au
SUMMARY:AMPLIFY Summit
DESCRIPTION:The AMPLIFY Summit offers delegates the chance to learn with industry experts\, get a grip on what’s changing in the performance landscape and gather insight on what’s going to AMPLIFY their affiliate and partner relationships to drive incremental sales in 2023.
URL:https://marketing.com.au/event/amplify-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230118
DTEND;VALUE=DATE:20230119
DTSTAMP:20260406T135809
CREATED:20230102T054848Z
LAST-MODIFIED:20230131T073551Z
UID:24194-1674000000-1674086399@marketing.com.au
SUMMARY:How to Quickly Increase Your E-Commerce Sales
DESCRIPTION:You have great products\, you built a sleek online store\, now how do you get customers to actually find and buy your stuff? In this fast-paced\, info-packed webinar\, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts. \nIn just 30 minutes\, you will learn: \n\nHow to create a successful email campaign\nSEO tactics that boost revenue\, not just web traffic\nThe pros and cons of in-house vs. third-party marketing\nHow to structure cost-effective social media ad campaigns\nThe ins and outs of drop shipping\nB2B strategies that also work for B2C sellers\nAnd more!
URL:https://marketing.com.au/event/how-to-quickly-increase-your-e-commerce-sales/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230119
DTEND;VALUE=DATE:20230120
DTSTAMP:20260406T135809
CREATED:20230102T054735Z
LAST-MODIFIED:20230131T073551Z
UID:24192-1674086400-1674172799@marketing.com.au
SUMMARY:What You Need to Know About Buying a Franchise in 2023
DESCRIPTION:The markets are changing as we head into the new year. But one thing is clear—the franchise industry is booming. \nJoin us for our free webinar\, as Scott Greenberg\, author of The Wealthy Franchisee\, shares his insights on what you need to know before buying a franchise in 2023. Fueled with over 10 years’ experience as a multi-unit\, award-winning franchise owner whose operation won international recognition for “Best Customer Service” and “Manager of the Year\,” Scott will dive into: \n\nHow you can determine the right brand to partner with\nWhat you should look for when considering franchise opportunities\nWhether or not you should work with a broker or consultant\nAdvantages and disadvantages of buying a new franchise vs buying an existing one\nWhat top franchise owners have in common\nAnd so much more!
URL:https://marketing.com.au/event/what-you-need-to-know-about-buying-a-franchise-in-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230119T123000
DTEND;TZID=Australia/Melbourne:20230119T160000
DTSTAMP:20260406T135809
CREATED:20230103T063753Z
LAST-MODIFIED:20230131T073550Z
UID:24238-1674131400-1674144000@marketing.com.au
SUMMARY:Masterclass: Story Telling For Business
DESCRIPTION:A half-day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues\, stakeholders or customers. \nTopics Covered:\n\nTheory – what is a story? Story telling vs business communication.\nStory Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.\nTips and tricks – how to put flesh on the bones of the story so that it will engage the audience and encourage them to take action.\n\nKey Learnings:  \nA portfolio of tools and techniques to add power to your next presentation\, keynote or briefing document. \nConfidence to share your story and encourage your audience to take action. \nPractical application – your own live business message translated into story format.
URL:https://marketing.com.au/event/masterclass-story-telling-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230124
DTEND;VALUE=DATE:20230125
DTSTAMP:20260406T135809
CREATED:20230102T054614Z
LAST-MODIFIED:20230131T073550Z
UID:24190-1674518400-1674604799@marketing.com.au
SUMMARY:Responsible Marketing Update: Legitimate Interest
DESCRIPTION:The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA\, Data Compliant\, and Macmillan Cancer Support. \n\nHead online with Chris Combemale\, DMA CEO\, to explore the key changes in the data protection legislative environment.\n\nChris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.\n\nPlus\, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.\n\nChaired by Chris Combemale\, CEO\, DMA\, you’ll also hear from:\n\nVictoria Tuffill\, Managing Director\, Data Compliant\nPete Meacham\, Fundraising & Marketing Compliance Manager\, Macmillan Cancer Support \nMatt Radford\, EDI & Vulnerability Consultant
URL:https://marketing.com.au/event/responsible-marketing-update-legitimate-interest/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230125T110000
DTEND;TZID=Australia/Melbourne:20230125T133000
DTSTAMP:20260406T135809
CREATED:20230103T063010Z
LAST-MODIFIED:20230131T073549Z
UID:24232-1674644400-1674653400@marketing.com.au
SUMMARY:APAC Search Awards 2023
DESCRIPTION:The APAC Search Awards recognise and celebrate APAC’s best Search agencies\, companies\, campaigns and people\, working across a multitude of industry sectors to achieve growth\, increase engagement and add value. \nAPAC Search Awards\, organized by Don’t Panic Events will take place on 25 January 2023 online. \nSearch is an ever-changing landscape and to be outstanding you need to be planning for every eventuality\, thinking innovatively\, technically creative and optimising every opportunity. \nAttracting entrants from leading search and digital agencies across APAC from China to New Zealand the competition is tough. Winning an APAC Search Award showcases brilliant work\, attracts new business\, rewards teams and individuals and solidifies your position as Search experts. \nOur judges are industry experts\, highly regarded for their knowledge and expertise in the business and the judging process is ethical and transparent to ensure the integrity of the award and honour.
URL:https://marketing.com.au/event/apac-search-awards-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230126
DTEND;VALUE=DATE:20230127
DTSTAMP:20260406T135809
CREATED:20230103T050130Z
LAST-MODIFIED:20230131T073549Z
UID:24228-1674691200-1674777599@marketing.com.au
SUMMARY:SpeakHer Virtual Summit 2023
DESCRIPTION:App Growth Summit presents our 4th Annual SpeakHer Virtual Summit! This event showcases the immense talent and intelligence from our 9 global SpeakHer chapters! \nThe SpeakHer Virtual Summit is produced via our custom-built and proprietary virtual event platform\, which includes many interactive features and opportunities no other online event can offer in such a cohesive way! \n30 Expert Speakers Across 12 Insightful Sessions\nHighly Interactive & Engaging Custom Event Platform\nOpen and Honest Discussions & Networking \nApp Growth Summit produces this one-of-a-kind event annually as a way to support the many women speakers who are recognized for being great thought-leaders\, and to receive more of the public recognition they deserve!
URL:https://marketing.com.au/event/speakher-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230127
DTEND;VALUE=DATE:20230128
DTSTAMP:20260406T135809
CREATED:20230102T054242Z
LAST-MODIFIED:20230131T073549Z
UID:24185-1674777600-1674863999@marketing.com.au
SUMMARY:When and How to Apply Agile Principles in Marketing
DESCRIPTION:The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing. \n\nUnderstand agile principles\nIdentify when to apply the methods in marketing\nHow to apply agile successfully in marketing
URL:https://marketing.com.au/event/when-and-how-to-apply-agile-principles-in-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230202T123000
DTEND;TZID=Australia/Melbourne:20230202T160000
DTSTAMP:20260406T135809
CREATED:20230103T064523Z
LAST-MODIFIED:20230131T073548Z
UID:24241-1675341000-1675353600@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230214
DTEND;VALUE=DATE:20230217
DTSTAMP:20260406T135809
CREATED:20220924T104309Z
LAST-MODIFIED:20230106T034223Z
UID:22668-1676332800-1676591999@marketing.com.au
SUMMARY:eTail Australia 2023
DESCRIPTION:Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time.\n\n\n\n\nAs THE market leading annual meeting place for Australia’s top retail leaders\, only at eTail Australia can you learn from\, network and collaborate with leading Founders\, CEOs\, CMOs\, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights on how to: \n\nThrive in the face of faltering consumer sentiment and overcome rising inflation and a bearish economy\nMeet customers in their channel of choice without burning a hole in your pocket\nUnravel the complexities of Web 3.0 (raise your hand if you still don’t get it) and get the hard truths about metaverse before you dive headfirst into it\nDeliver consistent value to your customers so that they will continue buy from you no matter the circumstances\nExpand into new markets and look like an experienced player while doing so (not the new kid on the block)\n\nWe CAN’T WAIT to welcome you to eTail Australia 2023! Attend and be a part of retails future.
URL:https://marketing.com.au/event/etail-australia-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230215T123000
DTEND;TZID=Australia/Melbourne:20230215T163000
DTSTAMP:20260406T135809
CREATED:20230103T064627Z
LAST-MODIFIED:20230209T054520Z
UID:24243-1676464200-1676478600@marketing.com.au
SUMMARY:Masterclass: Building a Practical Marketing Plan
DESCRIPTION:Everything you need to know to about crafting a strong Marketing Plan\, including re-engaging with your business’ purpose\, mission\, goals\, objectives and strategies. \nA Marketing Plan is the basis of all Marketing Practice and Strategy. \nIn the fast-moving digital world we live in today\, businesses must set out their Marketing Plan and continually update it if they want to be successful. \nSpecifically designed for both Marketers who would like a refresher course\, as well as business owners who wish to learn more\, this Building A Practical Marketing Plan Workshop will take students through the theory\, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan. \nKey takeaways:  \n\nLearn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.\nUse a framework to get to know your business and create overarching goals\, company vision and mission statement.\nLearn the 8 Ps of the marketing mix and develop your business marketing model.\nHow to conduct a competitor analysis and identify where you sit in the market.\nExplore the foundations of setting budgets\, monitoring and measuring campaign performance and effectiveness.\n\nWho is this Workshop for: \n\nBusiness owners\, freelancers and individuals looking for better engagement and results from their marketing efforts\, needing a clear\, easy to action approach.\nAgency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.\nMarketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.
URL:https://marketing.com.au/event/masterclass-building-a-practical-marketing-plan/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230218
DTSTAMP:20260406T135809
CREATED:20230102T053508Z
LAST-MODIFIED:20230131T073547Z
UID:24181-1676505600-1676678399@marketing.com.au
SUMMARY:Global Marketing Day 2023
DESCRIPTION:Global Marketing Day is a unique\, nonstop\, 24-hour livestream from New York\, London\, and Dubai that features speaking slots from the world’s biggest brands. \n\nAs a marketing conference like no other\, it shares sharp-as-a-tack insights and up-to-the-minute trends for you to apply to your own strategies for success. \n\nThe best part? It’s absolutely free. \n\nLearn\, network\, and find inspiration with other marketers from across the globe. Global Marketing Day is coming\, and it’s not to be missed.
URL:https://marketing.com.au/event/global-marketing-day-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230221
DTEND;VALUE=DATE:20230225
DTSTAMP:20260406T135809
CREATED:20230102T055246Z
LAST-MODIFIED:20230131T073545Z
UID:24198-1676937600-1677283199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2023
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. \n\nHere’s what our summit can help you achieve. \n\n\n\n\n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget. \n\n\n\n\n\n\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across platforms like Instagram and TikTok. \n\n\n\n\n\n\nAudit the efficacy of your brand’s social media\, content\, and influencer marketing initiatives to stay competitive. \n\n\n\n\n\n\n\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence. \n\n\n\n\n\n\n\nRevitalize your social media community strategy – or launch one from scratch – to boost brand loyalty and awareness. \n\n\n\n\n\n\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230222
DTEND;VALUE=DATE:20230223
DTSTAMP:20260406T135809
CREATED:20230102T054423Z
LAST-MODIFIED:20230131T073544Z
UID:24188-1677024000-1677110399@marketing.com.au
SUMMARY:2023 Global Virtual MarTech
DESCRIPTION:We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies\, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day. \nThe 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing\, growth through stronger MarTech & business strategy alignment\, customer relationship\, data integration\, future trends & much more.
URL:https://marketing.com.au/event/2023-global-virtual-martech/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230223
DTEND;VALUE=DATE:20230224
DTSTAMP:20260406T135809
CREATED:20230103T072342Z
LAST-MODIFIED:20230131T073544Z
UID:24268-1677110400-1677196799@marketing.com.au
SUMMARY:Creative Operations Asia-Pacific 2023
DESCRIPTION:Creative Operations is all about making the creative workflow of a business more structured and streamlined for content creators\, so they can produce their best creative work. \nJoin us for a one-day online event to learn from and connect with members of the Creative Operations community across Asia\, the Pacific\, Australia and New Zealand. You will hear LIVE real-world case studies from leading organisations focused on solutions\, the latest thinking\, and the most promising developments in the industry. Leave feeling inspired with actionable insights on how you can drive change within your organisation. \nWho should attend?\nDirectors\, Heads and Managers of Creative Operations\, Creative Services\, Creative Production\, Creative Resources and Marketing Operations\, Creative Directors\, Project Managers\, Traffic Managers\, Video Managers\, Consultants and Solution Providers engaged in workflow\, project management\, proofing\, review and approval
URL:https://marketing.com.au/event/creative-operations-asia-pacific-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230223T123000
DTEND;TZID=Australia/Melbourne:20230223T160000
DTSTAMP:20260406T135809
CREATED:20230103T064741Z
LAST-MODIFIED:20230131T073543Z
UID:24245-1677155400-1677168000@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/masterclass-e-mail-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230301
DTEND;VALUE=DATE:20230303
DTSTAMP:20260406T135809
CREATED:20230103T042007Z
LAST-MODIFIED:20230131T073543Z
UID:24216-1677628800-1677801599@marketing.com.au
SUMMARY:SMX Master Classes 2023
DESCRIPTION:Discover actionable tactics to boost organic traffic\, design high-converting landing pages\, successfully navigate GA4\, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led\, two-part deep dive into your search marketing specialty — online for just $249 each! \nThese 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities. \nIt’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment\, too).
URL:https://marketing.com.au/event/smx-master-classes-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230302
DTEND;VALUE=DATE:20230306
DTSTAMP:20260406T135809
CREATED:20230103T041727Z
LAST-MODIFIED:20230131T073542Z
UID:24214-1677715200-1678060799@marketing.com.au
SUMMARY:brightonSEO 2023
DESCRIPTION:Where search marketers go to learn to do their jobs better. Watch the recordings on-demand when it suits you plus get access to 500+ SEO talks in our Video Vault. \nbrightonSEO is a search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd.
URL:https://marketing.com.au/event/brightonseo-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230302T123000
DTEND;TZID=Australia/Melbourne:20230302T160000
DTSTAMP:20260406T135809
CREATED:20230103T064912Z
LAST-MODIFIED:20230131T073542Z
UID:24247-1677760200-1677772800@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230302T123000
DTEND;TZID=Australia/Melbourne:20230302T160000
DTSTAMP:20260406T135809
CREATED:20230103T065609Z
LAST-MODIFIED:20230131T073541Z
UID:24249-1677760200-1677772800@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
END:VCALENDAR