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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201203T110000
DTEND;TZID=Australia/Melbourne:20201203T140000
DTSTAMP:20260407T005359
CREATED:20201115T095159Z
LAST-MODIFIED:20210118T073334Z
UID:17675-1606993200-1607004000@marketing.com.au
SUMMARY:Keys to Driving Webinar & Digital Event Registration
DESCRIPTION:In a digital-first world\, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. \nJoin us for “Keys to Driving Webinar & Digital Event Registration” and learn best practices that have helped companies build their audiences from tens to thousands\, including: \n\nHow to optimize your email invitations\nPicking subject lines and titles\nBest days to promote your events\nStrategies for A/B testing your promotions\n\nIt’s time to find your audience\, register now and learn how.
URL:https://marketing.com.au/event/keys-to-driving-webinar-digital-event-registration/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201203T180000
DTEND;TZID=Australia/Melbourne:20201203T190000
DTSTAMP:20260407T005359
CREATED:20201115T092041Z
LAST-MODIFIED:20210118T073334Z
UID:17651-1607018400-1607022000@marketing.com.au
SUMMARY:Advertising Week Briefings: 5 Things in Sports
DESCRIPTION:n partnership with Advertising Week APAC\, and Pause Festival\, this month we will be diving into the fascinating and challenging world of Sports Marketing: \nAdvertising Week Briefings 5 Things: Sports.  \n\nLiz Kozmevski – Senior Manager of Marketing at Australian Grand Prix Corporation. Building brands and meaningful connections through data and insights is at the core of everything Liz does. As a marketing leader\, Liz has worked on global brands in sport\, major events and tourism in Australia and the USA\, developing award winning campaigns for the likes of Hilton. At the Australian Grand Prix Corporation\, Liz oversees the marketing and audience strategy for two world class sporting brands and events\, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix.\nDavid Currie – Head of Partnerships Sales for Melbourne City FC. David is responsible for driving commercial value for partners\, inspiring fans to [re]discover brands through a new lens by developing integrated campaigns and creating more impactful experiences. David joined Melbourne City FC in 2019\, from Seven West Media where he was responsible for leading media partnerships for some of the networks key brands\, and prior\, spent several years at the BBC developing global ad funded content solutions for the likes of Top Gear\, BBC Sport\, and BBC.com. A native of Scotland\, David has worked with some of the most highly regarded brands in the US\, UK and Aus. He is a Marketing Academy Scholar\, and sits on the club commercial group for the A-League.\n\nAdvertising Week Briefings 5 Things is presented by Lucio Ribeiro\, marketing consultant and RMIT and Deakin Lecturer of Market Insights\, Digital Marketing and A.I.\, the Advertising Week Briefings: 5 Things\, are monthly sessions where experts in different categories and verticals respond to five questions about their industry. \nPacked with category insights and educative content\, these sessions are ideal for: \n\nfuture leaders looking to understand category dynamics\nbrand managers\ntechnology professionals\nmarketers and agencies\n\nCome along for an evening full of exclusive and remarkable opportunities to learn.
URL:https://marketing.com.au/event/advertising-week-briefings-5-things-in-sports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201208
DTEND;VALUE=DATE:20201213
DTSTAMP:20260407T005359
CREATED:20201115T092757Z
LAST-MODIFIED:20210118T073333Z
UID:17657-1607385600-1607817599@marketing.com.au
SUMMARY:Marketing Boot Camp
DESCRIPTION:Marketing is the fuel for your business! \nThe hard part of being a small business owner is you have more tasks than time and money. \nYou want to be a better marketer for your business but you don’t know where to start\, and hiring a marketing professional is way too expensive. \nThe Empower Team knows how you feel. \nThat’s why we created the Marketing Boot Camp. \nWhat is Marketing Boot Camp? \nFREE One of a Kind Marketing Event. \nOver 20 Marketing Professionals. \n$1025 Value in Free Bonuses. \n 
URL:https://marketing.com.au/event/marketing-boot-camp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T030000
DTEND;TZID=Australia/Melbourne:20201208T170000
DTSTAMP:20260407T005359
CREATED:20201115T094110Z
LAST-MODIFIED:20210118T073333Z
UID:17667-1607396400-1607446800@marketing.com.au
SUMMARY:The Gartner Top Marketing Predictions for 2021 and Beyond
DESCRIPTION:Predicting the future during unprecedented global change has never been more difficult. Yet\, the need for vision\, innovation and transformation has never been more pronounced. COVID-19 reshaped the lives of customers and employees\, demands on businesses and brands\, and the landscape in which we operate. This complimentary webinar projects a future of marketing based on a present filled with uncertainty.
URL:https://marketing.com.au/event/the-gartner-top-marketing-predictions-for-2021-and-beyond/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T080000
DTEND;TZID=Australia/Melbourne:20201209T170000
DTSTAMP:20260407T005359
CREATED:20201010T231728Z
LAST-MODIFIED:20210118T073333Z
UID:17238-1607414400-1607533200@marketing.com.au
SUMMARY:Search Marketing Expo SMX 2020
DESCRIPTION:Expert-Led Search Marketing Training & Workshops\nJoin us online\, December 8-9\, for actionable tactics & virtual networking \nInvest in your company and yourself: Attend Search Marketing Expo for the actionable tactics and strategies that drive more traffic\, conversions\, and ROI. Join us online December 8-9 to access our largest virtual conference ever: 45+ tactic-rich sessions\, empowering keynotes\, and invaluable community networking — all for just $149! \nHere’s a look at what’s in store: \nAll-new agenda\nEverything you need to succeed in the “new normal”\, where paid search budgets are crunched\, organic reach is more important (and more cost-effective) than ever\, and major changes to how Google handles content present major challenges… and opportunities… all programmed by the Search Engine Land experts. \n4 content tracks\nOrganic. Paid. Technical. Solutions. Dive deep into your specialty or cross-train on them all. All sessions will be available for viewing on-demand after the event so you can watch and rewatch at your convenience! \nInteractive learning\nSessions will feature live Q&A with the speakers so you can learn even more. Still have questions? Stick around for Overtime — interactive video meetings with speakers that follow each session. This is your chance to dig deeper into the material presented\, hear what your SMX community has to say\, and get your questions answered! \nForward-thinking keynotes\nKickstart each day with inspiring keynotes from search marketing experts that will prepare you for a profitable 2021. \nCommunity networking\nConnect with like-minded attendees at our virtual Birds of the Feather roundtables and 1:1 networking. Meet marketers from around the world who share your professional interests and are excited to talk shop and trade ideas. \nHands-on workshops\nBundle your All Access pass with a two-day\, post-conference workshop for the ultimate SEO and SEM training experience and additional savings. (Workshops take place online the following week\, December 15-16.
URL:https://marketing.com.au/event/search-marketing-expo-smx-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T130000
DTEND;TZID=Australia/Melbourne:20201208T170000
DTSTAMP:20260407T005359
CREATED:20201115T102133Z
LAST-MODIFIED:20210118T073333Z
UID:17683-1607432400-1607446800@marketing.com.au
SUMMARY:Humor\, Empathy\, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing
DESCRIPTION:The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features\, stats\, and benefits\, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey. Join Tyler Lessard\, host of the Creating Connections show and VP Marketing at Vidyard\, to learn how to unlock the power of video-based stories to pique curiosity\, build rapport\, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.
URL:https://marketing.com.au/event/humor-empathy-and-human-connection-the-rise-of-video-based-storytelling-in-b2b-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T153000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260407T005359
CREATED:20201115T092527Z
LAST-MODIFIED:20210118T073332Z
UID:17655-1607441400-1607459400@marketing.com.au
SUMMARY:The Virtual MarTech Exchange Summit
DESCRIPTION:Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together. \nWe will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world\, which leaves many asking how future ready are we? \nJoin us at the event\, where we will cover digital revolution and MarTech innovation through topics of AI and data\, digital content personalisation\, customer experience design and strategy\, digital transformation and engagement.
URL:https://marketing.com.au/event/the-virtual-martech-exchange-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T190000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260407T005359
CREATED:20201115T092212Z
LAST-MODIFIED:20210118T073332Z
UID:17653-1607454000-1607459400@marketing.com.au
SUMMARY:How the biggest search engine can help YOUR small business grow
DESCRIPTION:You’ll know Google as the biggest search engine on the planet\, but did you know that it has plenty of features that can really enhance your business’s online presence? Not only are these tools free\, but they are actually really simple to use- once you know about them! In this webinar\, we’ll be covering everything you need to know to help Google help you\, including Google My Business features and how they can help you show up on the first page of Google’s search results.
URL:https://marketing.com.au/event/how-the-biggest-search-engine-can-help-your-small-business-grow/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201209
DTEND;VALUE=DATE:20201212
DTSTAMP:20260407T005359
CREATED:20201115T101517Z
LAST-MODIFIED:20210118T073332Z
UID:17681-1607472000-1607731199@marketing.com.au
SUMMARY:Healthcare automation from Machine Learning to AI MasterClass
DESCRIPTION:This 3-day online live course is intended to go through the complete roadmap that leads to the immense universe of Artificial Intelligence. It starts from ground zero\, a quick overview of basic statistics and data analysis\, pillars upon which both “supervised” and “unsupervised” Machine Learning evolved and became at their turn the inevitable backbone for all Artificial Intelligence algorithms behind successful AI applications. In parallel to dozens of step-by-step case studies\, the workshop will explore simultaneously\, and under different angles\, all Machine Learning algorithms applied to the famous generic must-know case study “Iris Flowers”\, as well as on “Pulse”\, a real healthcare data set related to hospitalized patients. This exclusive approach will allow participants to compare all solutions and adapt the exact one that fits their needs in real life.
URL:https://marketing.com.au/event/healthcare-automation-from-machine-learning-to-ai-masterclass/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201210T090000
DTEND;TZID=Australia/Melbourne:20201210T100000
DTSTAMP:20260407T005359
CREATED:20201115T101335Z
LAST-MODIFIED:20210118T073331Z
UID:17679-1607590800-1607594400@marketing.com.au
SUMMARY:Restart Your Career: Data Science
DESCRIPTION:Data Scientists are one of the hottest properties in technology. Skills are in high demand and a lack of skilled professionals is driving salaries and consultancy fees higher than ever before. Curious about the role of Tech’s Most Wanted role\, Data Scientists at different companies? Wondering where and how most data scientists start their careers & why they hold the highest demand tech job? Interested in hearing the diversity of paths & experiences data scientists take? \nIn this special edition of Restart Your Career event\, we will cover the steps that you need to take to get into the Data Science industry\, what you can expect to be paid throughout your career and key areas of growth within the industry. \n\n\nTakeaways\nIn this session\, we will cover: \n\nThe current landscape of data science and available opportunities\nPossible career paths and roles in data science\nSkills required to land a job in data science\nMisconceptions about software engineers\nUseful resources and materials for aspiring data scientists
URL:https://marketing.com.au/event/restart-your-career-data-science/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201211
DTEND;VALUE=DATE:20201212
DTSTAMP:20260407T005359
CREATED:20201010T093951Z
LAST-MODIFIED:20201010T112000Z
UID:17170-1607644800-1607731199@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nThe year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side.
URL:https://marketing.com.au/event/marketing-planning-friday-forum/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201211T113000
DTEND;TZID=Australia/Melbourne:20201211T170000
DTSTAMP:20260407T005359
CREATED:20201115T095006Z
LAST-MODIFIED:20210118T073331Z
UID:17673-1607686200-1607706000@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side. Sponsored by ZoomInfo. \nJoin us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nRegister to attend and you’ll get three educational sessions\, live Q&A\, and resources. \nCan’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.
URL:https://marketing.com.au/event/marketing-planning-friday-forum-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201215T150000
DTEND;TZID=Australia/Melbourne:20201215T160000
DTSTAMP:20260407T005359
CREATED:20201115T101209Z
LAST-MODIFIED:20210118T073244Z
UID:17677-1608044400-1608048000@marketing.com.au
SUMMARY:Making the Leap: Breaking into UX Design
DESCRIPTION:UX designers are in great demand these days. Why? What is UX design? Why is good UX design important? What skills are required of a good UX designer? There is much confusion about what good UX designers do and the roles they should play in organizations. \nJoin General Assembly for a panel of incredible community leaders about the various paths available to User Experience Designers – from agency to freelance\, to in-house\, the skills companies look for in a hire\, and the resources to get you started. \nBring your questions for our panel of UX Design pros. They will give you insight into their roles\, help you understand what is needed to get there\, and\, just maybe\, inspire you to make a change. \nWhat You’ll Take Away: \n\nWhat the day-to-day of a User Experience Designer looks like\nVarious career paths\nTop skills needed to succeed\nThe best communities to meet other design and research folks\nThe ups and downs of this career
URL:https://marketing.com.au/event/making-the-leap-breaking-into-ux-design/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260407T005359
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210105T130000
DTEND;TZID=Australia/Melbourne:20210105T133000
DTSTAMP:20260407T005359
CREATED:20201222T030315Z
LAST-MODIFIED:20210118T073244Z
UID:17951-1609851600-1609853400@marketing.com.au
SUMMARY:Google Analytics 102 - Setting Goals\, Tracking Data and Analyzing Reports
DESCRIPTION:Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data\, and applied the suggested action items\, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business. \nGoogle Analytics is a fantastic tool. Best part is\, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website\, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. \nIn this continuation webinar\, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports. \nYou’ll also learn the importance of: \n\nAnalytics\nHow to create SMART goals\nAsking the right questions of your data based on the goals you create
URL:https://marketing.com.au/event/google-analytics-102-setting-goals-tracking-data-and-analyzing-reports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210106T133000
DTEND;TZID=Australia/Melbourne:20210106T143000
DTSTAMP:20260407T005359
CREATED:20201222T035137Z
LAST-MODIFIED:20210118T073244Z
UID:17978-1609939800-1609943400@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210107T080000
DTEND;TZID=Australia/Melbourne:20210111T170000
DTSTAMP:20260407T005359
CREATED:20201010T111802Z
LAST-MODIFIED:20201010T112000Z
UID:17205-1610006400-1610384400@marketing.com.au
SUMMARY:Innovation & Connection Online
DESCRIPTION:The power of CONNECT is now at your fingertips\nWe’ve hosted 100s of in-person summits\, brought together countless executives\, facilitated 10\,000s of news partnerships\, and transformed the marketing landscape. Now\, we’re doing it all online. \nThe Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges. \nOver 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate. \nExclusive Swag – Since it isn’t quite safe to treat you to a high class hotel\, enjoy some high class swag. \nKey Themes \n\nDriving Team Performance Through the Institution of Standards & Procedures\nShattering Traditional Marketing Limitations With Emerging Technology\nCultivating Loyalty by Prioritizing the Customer Experience\nHitting Your Profit Goals Through Marketing & Sales Alignment\nCOVID-19 Impacting Marketers Across the Globe\n\n 
URL:https://marketing.com.au/event/innovation-connection-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210108
DTEND;VALUE=DATE:20210109
DTSTAMP:20260407T005359
CREATED:20201222T034032Z
LAST-MODIFIED:20210118T073244Z
UID:17971-1610064000-1610150399@marketing.com.au
SUMMARY:Internet Marketing Fundamentals
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics \nCertification \nOnce after the training you receive course completion certificate from Mangates \nWho Can Attend? \nAnybody who is interested in learning Internet Marketing Fundamentals Skills
URL:https://marketing.com.au/event/internet-marketing-fundamentals/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210110T090000
DTEND;TZID=Australia/Melbourne:20210110T103000
DTSTAMP:20260407T005359
CREATED:20201222T040550Z
LAST-MODIFIED:20210118T073244Z
UID:17986-1610269200-1610274600@marketing.com.au
SUMMARY:Email marketing & copywriting basics
DESCRIPTION:It is not enough to be a good writer. Many good writers do not have great cash flow because they are not able to sell. Writing that sells is an art in itself. Some of the topics include: \n\nSignificance of email marketing\nEpisodic approach\nWriting strategies for email marketing\nContent
URL:https://marketing.com.au/event/email-marketing-copywriting-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210111T090000
DTEND;TZID=Australia/Melbourne:20210111T130000
DTSTAMP:20260407T005359
CREATED:20201222T034544Z
LAST-MODIFIED:20210118T073244Z
UID:17975-1610355600-1610370000@marketing.com.au
SUMMARY:Power BI - Deep Dive Sales Analytics and Visualisation
DESCRIPTION:Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis \n\n\nAbout the training\n \n\n\n\nInstructor led online training\n8 hours session\nInteractive Q & A\n\nLearning Outcomes \n\nCreate an in-depth analysis and dynamic visualizations on sales data\nDiscover advanced DAX functions to create measures and calculations to perform advanced analysis\nDiscover buying patterns\, profit margins and other useful insights into sales\, customer and inventory transactions\n\nWhat We Cover \n\nStep by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.\nHow to Install and Get Started with Power BI.\nData Preparation in Excel for your sales data model.\nImporting your sales data from Excel into Power Query Editor.\nData Preparation (Cleaning and Transformation) in Power Query Editor.\nCreate your Data Model for your Sales\, Customer and Inventory analytics\nUse DAX functions to create measures for various calculations\nCreate Visualisations for insights on Sales\, Customers and Inventory\nApply Time Intelligence to make reports dynamic\n\nPrerequisites \n\nDelegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)\nResource files for the training will be sent to delegates prior to training\nDelegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own\n\nInstructor – Arno Wakfer CA\, FMVA\, CBCA\nCareer Experience \n\n5 yrs Commercial Finance\nInternational Exp in South Africa & Australia\nCFO at Top rated Business School in Africa (GIBS)\nLed Finance teams at global giants like Dimension Data & Autodesk\nGeneral Management exp having managed two businesses in Australia\n\n2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress) \nQualification and Education \n\nChartered Accountant with CA ANZ\nCertified Financial Modeller and Valuation Analyst with CFI\nCertified Banking and Credit Analyst with CFI
URL:https://marketing.com.au/event/power-bi-deep-dive-sales-analytics-and-visualisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210112T140000
DTEND;TZID=Australia/Melbourne:20210112T150000
DTSTAMP:20260407T005359
CREATED:20201222T041044Z
LAST-MODIFIED:20210118T073244Z
UID:17988-1610460000-1610463600@marketing.com.au
SUMMARY:How to Move From Pitching Products to Marketing Your Point of View
DESCRIPTION:Join April Dunford Backstage for a lively 20-minute “how-to” presentation\, followed by 40 minutes of Q&A\, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market\, and make it clear that your brand is the superior choice. \nIn this follow-up to April Dunford’s B2B Forum Online keynote\, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome\, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.) \nIn 20 jam-packed minutes\, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market\, while positioning your offerings as the superior option. \nFollowing the presentation\, April will open up the floor for 40 minutes of Q&A. \nYou’ll learn: \n\nHow positioning forms the underpinning of a good Point of View narrative\nHow to structure a narrative around your Point of View that helps customers make informed purchase choices\nHow to execute on that Point of View across both sales and marketing
URL:https://marketing.com.au/event/how-to-move-from-pitching-products-to-marketing-your-point-of-view/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T070000
DTEND;TZID=Australia/Melbourne:20210114T080000
DTSTAMP:20260407T005359
CREATED:20201222T030822Z
LAST-MODIFIED:20210118T073244Z
UID:17956-1610607600-1610611200@marketing.com.au
SUMMARY:What Entrepreneurs Should Know About Intellectual Property Rights
DESCRIPTION:One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property\, which refers to creations of the human mind\, includes patents\, trademarks\, copyrights\, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive\, there are low-cost strategies that new entrepreneurs should consider using.  \nIn this live webinar\, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson\, an industry expert\, consultant\, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.  \nThey’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:  \n– Creating a trademark strategy for names\, logos\, and brands.  \n– Using copyrights to protect works and combat copycats online and elsewhere.  \n– Deciding how to protect your inventions with patents.  \n– Determining when to use trade secrets to protect confidential information.  \n– Finding intellectual property lawyers at any budget level.  \nKanika Tolver is the CEO and founder of Career Rehab\, LLC in Washington\, DC\, where she helps clients transform their careers with coaching programs\, events\, webinars\, and digital resources to help people reach their career goals. An in-demand coach\, consultant\, speaker\, and thought leader\, she has been featured on CNN\, CNBC\, CBS Radio\, Yahoo!\, Black Enterprise\, Glassdoor.com\, Entrepreneur.com\, The Washington Post\, and a variety of radio interviews and podcasts.
URL:https://marketing.com.au/event/what-entrepreneurs-should-know-about-intellectual-property-rights/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T140000
DTEND;TZID=Australia/Melbourne:20210114T150000
DTSTAMP:20260407T005359
CREATED:20201222T030444Z
LAST-MODIFIED:20210118T073244Z
UID:17954-1610632800-1610636400@marketing.com.au
SUMMARY:SEO Simplified in 30 Minutes
DESCRIPTION:Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso\, of Roovio Digital Marketing\, maintains that 80% of good SEO habits come down to just four words\, “They ask\, You Answer”\, and in this eye-opening presentation will explain what this means to your business and how to apply it. \nJoin Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. \nYou’ll learn: \n\nThe important steps that you can take to evolve your website optimization and achieve greater online visibility\nHow successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top\nMike’s favorite tools for keyword and content research\, social media\, and more
URL:https://marketing.com.au/event/seo-simplified-in-30-minutes/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210115T030000
DTEND;TZID=Australia/Melbourne:20210115T040000
DTSTAMP:20260407T005359
CREATED:20201222T020615Z
LAST-MODIFIED:20210118T073243Z
UID:17945-1610679600-1610683200@marketing.com.au
SUMMARY:The 2021 Chief Marketing Officer Top Strategic Priorities
DESCRIPTION:What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020\, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times\, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues\, from Diversity\, Equality and Inclusion (DE&I) initiatives to environmental sustainability. This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey\, and the actions you can take to advance your marketing efforts in the new year. \nDiscussion Topics: \n\nThe impact of COVID-19 on marketing strategies and budgets\nThe business and marketing strategies your peers are deploying to drive growth\nHow CMOs are responding to customer and employee demand for societal impact
URL:https://marketing.com.au/event/the-2021-chief-marketing-officer-top-strategic-priorities/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210116T070000
DTEND;TZID=Australia/Melbourne:20210116T080000
DTSTAMP:20260407T005359
CREATED:20201222T040353Z
LAST-MODIFIED:20210118T073243Z
UID:17984-1610780400-1610784000@marketing.com.au
SUMMARY:The Essentials of Email Marketing for Your Business
DESCRIPTION:Email marketing is nearly 40x more effective than Facebook and Twitter combined. And yet\, this powerful tool is often overlooked in entrepreneurs’ digital marketing plans. When done right\, email marketing adds value for your customers and has a high return on investment for your company. \nIn this webinar we’ll discuss the importance of email marketing in growing your business\, and how you can get started building effective email campaigns. \nYou’ll learn: \n• Why email marketing is essential for small businesses \n• How to build and manage your email list \n• What types of content to include in your emails \n• How to measure the results of your campaigns \nSpeaker Bio: Devonne Kendrick\, Marketing Lead \nDevonne is passionate about all things marketing\, life-long learning\, and supporting women in business. This led her to Alberta Women Entrepreneurs where she joined the team as a marketing co-op student from 2014-2015. \nAfter completing her Bachelor of Commerce degree at the University of Alberta and working in the post-secondary sector for over two years\, she rejoined the AWE team in 2018. She brings her creativity\, love of writing\, and her analytical skills to her current role as Marketing Lead. Devonne’s past marketing experience includes developing content and strategies for local organizations in the retail\, not-for-profit\, and post-secondary education sectors.
URL:https://marketing.com.au/event/the-essentials-of-email-marketing-for-your-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T093000
DTEND;TZID=Australia/Melbourne:20210120T123000
DTSTAMP:20260407T005359
CREATED:20201222T050324Z
LAST-MODIFIED:20210118T073243Z
UID:17993-1611048600-1611145800@marketing.com.au
SUMMARY:Writing for the web – webinar
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 8 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T123000
DTEND;TZID=Australia/Melbourne:20210119T143000
DTSTAMP:20260407T005359
CREATED:20201222T033120Z
LAST-MODIFIED:20210118T073243Z
UID:17963-1611059400-1611066600@marketing.com.au
SUMMARY:4 Weeks SEO (Search Engine Optimization) Training
DESCRIPTION:Who can take SEO(Search Engine Optimization)Training?\n\nMarketers\, Internet\, digital marketing professionals\, media planners and buyers\, small to medium business owners and those who are interested in organically improving website ranking.\n\nFeatures and Benefits\n\n16 Hours\, 8 sessions\, 4 weeks of total Instructor-led and guided training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands-on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nRole of SEO in Web Design and Web Development\nLearn the foundations of SEO\nOn-page optimizations\nOff-page optimizations\nSEO Performance Reporting\nSEO and Content Creation\nSEO and Content marketing\nSocial Media and SEO\n\nCourse Outline\n1. Introduction to Search Engine Optimization \n\nThe Evolution of Search Results\nHow does SEO work?\nBenefit of SEO\nDifference between SEO\, SEM\, and SMM\nGoogle Search Architecture\nRanking methodology\nUnderstanding the SERP and Search Operators\nSearch algorithm updates\nThe current state of SEO\n\n2. Developing a Keyword Strategy \n\nUnderstanding User Intent\nDeveloping a Keyword Strategy\nCompetition vs Conversion\nKeyword Tools\nKeyword Tactics\nExercise: Keyword Discovery Process\nWhat is Keyword Research\nBusiness analysis process\nTypes of Keywords\nKeyword Research Methodology\nGoogle Keyword Planner Tool\nAdvanced Keyword Planning guide\nPaid Keyword Tools\nKeyword generation ideas\nCompetition Analysis\nCompetitor Metrics\nFinalizing the Keywords List\nExercise: Keyword Discovery Process\n\n3. On-Page SEO \n\nWhat are the Variable?\nRich Snippets\nPairing Keywords to Pages\nTactics to Avoid\nGoogle website guidelines\nFundamental On-page Factors\nDomain Name Optimization\nURL Optimization\nTitle Tag Optimization\nMeta Tags Optimization\nHeadings & Footer Optimization\nSEO Content Writing\nAnchor Links Optimization\nImage Tag Optimization\nSitemaps Optimization\nRobot.txt and its importance\nURL Redirecting Techniques\nCanonical Links\nRich Snippets (Schema)\nOne Box Answer Optimization\nExercise: On-Page Optimization\n\n4. Content Strategies \n\nCreating Power Pages\nContent Strategies\nAuditing Content\nFormatting for Readability\nExercise: Content Process\n\n5. Off-Page SEO \n\nIntroduction to Offsite Optimization\nGoogle Link building guidelines\nImportant factors of Link Building\nTypes of Linking Methods\nLinks Analysis Tools\nDirectories Submissions\nLocal Business Listing\nClassified Posting\nGenerating Links from QA sites\nGuest Blogging and commenting\nPress Releases\nSocial Media Links\nDocument Sharing Links\n\n6. Social Media for SEO \n\nWhat are the Social Signals?\nSocial Media Optimization\nReviews\n\n7. Monitoring your SEO Efforts \n\nInsight Tools\nCommon Reports and Metrics\n\n8. SEO Performance reporting \n\nWebsite Position Analysis\nWebsite Monthly Reports\nGoogle Analytics Reports\nSearch Console Keyword Reports\nLink Building Reports\nCompetitor Reports\nPaid Tools for monitoring SEO campaigns
URL:https://marketing.com.au/event/4-weeks-seo-search-engine-optimization-training/
LOCATION:Tech Training Solutions\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210121T050000
DTEND;TZID=Australia/Melbourne:20210121T070000
DTSTAMP:20260407T005359
CREATED:20201222T031126Z
LAST-MODIFIED:20210118T073243Z
UID:17959-1611205200-1611212400@marketing.com.au
SUMMARY:Social Media Selling in 2021
DESCRIPTION:In this interactive webinar\, we’ll show you a step-by-step guide to making sure you are set up for social selling success in 2021.\n\n\n\n\n\n\n\nAfter a year of uncertainty\, businesses\, brands and new side hustlers are turning to social media to reach their audience and make sales. Plus\, 2021 will see an even greater increase of people buying online\, which gives everyone the opportunity to grow their business\, and make more sales using social media authentically.Inside the webinar\, you will learn the following from your instructors \n\nYour Dream Customer: Do you know your customers and the preferred online journey they are taking to buy from you? Things are shifting in 2021\, so this is essential to ensure you have a strong foundation in the online space. Here\, we show you how the digital landscape is changing in 2021 and how to become BFFs with your dream customer on social media.\nBuilding Trust with an Authentic Brand & Content: Today\, there is an overwhelming amount of activity/content online\, so how do you stand out and build trust with your dream client on social media? It begins with an authentic and consistent brand that provides valuable and unique content. Here\, we put this into context and show you how to show up authentically and consistently across all platforms.\nTools and Systems to Set you Up for Success: Your customer is making decisions about you the moment they land on your social media platforms. Their experience online from the moment they land on your page to the moment they purchase and afterward are all key to creating loyal customers and raging fans that buy again and again. Here we get into the tools\, systems\, mechanics and everything you need to provide a phenomenal online brand & buying experience.\nSpecial guest expert and Q & A: We will wrap the webinar with an opportunity for you to learn from a guest expert & business owner from our community and to ask any questions you may have about making 2021 your best yet on social media.
URL:https://marketing.com.au/event/social-media-selling-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210122T110000
DTEND;TZID=Australia/Melbourne:20210122T120000
DTSTAMP:20260407T005359
CREATED:20201222T041257Z
LAST-MODIFIED:20210118T073243Z
UID:17990-1611313200-1611316800@marketing.com.au
SUMMARY:MarketingProfs Career Day
DESCRIPTION:How many times have you seen an amazing job opening but you’re missing one bullet point in the description\, so it causes you to doubt? And that leads to procrastination and inaction. It’s time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. \nThis one-day virtual event features six sessions focusing on all things career-related. From an in-depth LinkedIn makeover to how to ace an interview during a pandemic\, from powering up your job hunting to an inspirational kick in the backside (you know\, just to get you moving!)—we’re here to make sure you’re on track to be the best you in 2021. \nIf there’s ever been a time for a career day\, it’s now. Let’s take the energy a brand new year brings and make sure you’re as marketable as possible! \n 
URL:https://marketing.com.au/event/marketingprofs-career-day/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210127T133000
DTEND;TZID=Australia/Melbourne:20210127T143000
DTSTAMP:20260407T005359
CREATED:20201222T035416Z
LAST-MODIFIED:20210118T073243Z
UID:17980-1611754200-1611757800@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
END:VCALENDAR