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DTSTART;TZID=Australia/Melbourne:20201112T080000
DTEND;TZID=Australia/Melbourne:20201113T170000
DTSTAMP:20260406T231439
CREATED:20201010T105231Z
LAST-MODIFIED:20201010T112001Z
UID:17195-1605168000-1605286800@marketing.com.au
SUMMARY:Amazon Strategies Virtual Forum
DESCRIPTION:The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result\, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce\, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies. \nAt the Amazon Strategies Virtual Forum\, we will be tackling all things Amazon\, from selling to advertising. As luxury retailers enter the Amazon ecosystem and as CPG companies compete for ad space\, every retailer or brand has to bet on Amazon. From the AMS platform\, to product pages\, even video advertising\, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business. \nWhat’s included with a pass \n• Access to all live presentations and interactive town halls and working group discussions\n• Access to on-demand videos and slides from any sessions you may have missed\n• An Amazon Advertising Survival Guide packed with key takeaways from the week\, practical tips\,\non-demand sessions\, full presentations and much more
URL:https://marketing.com.au/event/amazon-strategies-virtual-forum/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201118
DTSTAMP:20260406T231439
CREATED:20201010T094454Z
LAST-MODIFIED:20201010T112001Z
UID:17175-1605571200-1605657599@marketing.com.au
SUMMARY:Negotiating with Advertising Agencies
DESCRIPTION:Keri Bruce and Jillian Petrera from Reed Smith will lead you through best practices and key issues to keep in mind when negotiating your agency agreements. \nSpeaker(s)\n\nKeri Bruce\nPartner\nReed Smith LLP \nJillian Petrera\nAssociate\nReed Smith LLP
URL:https://marketing.com.au/event/negotiating-with-advertising-agencies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260406T231439
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201118T170000
DTSTAMP:20260406T231439
CREATED:20201010T105724Z
LAST-MODIFIED:20201010T112001Z
UID:17197-1605600000-1605718800@marketing.com.au
SUMMARY:Digital Marketing for Financial Services Summit
DESCRIPTION:NETWORK WITH INDUSTRY LEADERS AND TRANSFORM YOUR MARKETING STRATEGY!\n\nThe 7th Annual Digital Marketing for Financial Services Summit New York is the only virtual event for marketers in financial services to connect with hundreds of like-minded peers to discuss marketing innovation\, automation\, and ROI optimization. \nHear from leading speakers from award-winning companies including Wells Fargo\, Charles Schwab\, BMO\, Bank of America\, Liberty Mutual\, PGMI Investments and many more! \nTake advantage of this virtual interactive environment to join thought leaders\, experts and professionals from across the world to share best practices and upgrade your digital marketing strategy. \n\nNORTH AMERICA’S DIGITAL MARKETING FINANCIAL SERVICES LEADERS\n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve\, with crucial insights to maximize digital ROI and drive brand engagement. Learn how to implement proven strategies thanks to challenging case studies and exclusive panel discussions. Meet with 40+ senior digital marketing leaders and benchmark your marketing plans against them. \n 
URL:https://marketing.com.au/event/digital-marketing-for-financial-services-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201119T170000
DTSTAMP:20260406T231439
CREATED:20201010T111155Z
LAST-MODIFIED:20201010T112001Z
UID:17203-1605600000-1605805200@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Join us for this 3-day\, fully interactive online event with awesome learning and networking opportunities brought right to your living room\, office or wherever you choose to join. \n\n\nMore than 30 practical sessions over 3 days! Topics include:\n\n\n\n\n\n\n\n\nThis is Marketing: A live Q&A with Seth Godin\nWho’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience\nDon’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success\nContent Promotion Tactics for Links\, Leads and Likes\nMarketing to the CFO: The Way Back to Value for Marketers\n#BrandTwitter: Become Worth Following on Twitter\nSocial Media & The Age Of Uncertainty\nHow to Go From a Regular Brand YouTuber to a COOL Brand YouTuber\nAdvanced Email Marketing: Tactics to Build Robust Email Programs\nThe Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
URL:https://marketing.com.au/event/digital-summit-at-home-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201120T170000
DTSTAMP:20260406T231439
CREATED:20201010T110642Z
LAST-MODIFIED:20201010T112001Z
UID:17201-1605600000-1605891600@marketing.com.au
SUMMARY:Grow your influence
DESCRIPTION:Embrace new thinking\n\nInfluencer marketing has become one of the fastest-growing areas of e-commerce. We’re here to dispel any misconceptions and ensure your next campaign delivers impressive results. \nWe’ll help you to strategically embrace creators with integrated and profitable influencer marketing campaigns. Split over four afternoons\, our carefully curated agenda will guarantee you walk away feeling educated and inspired. \n\n\n\n\n6-minute shorts and interactive sessions\n\nChoose from over 30 hours of content that has been expertly programmed with you in mind. With new six-minute shorts (yes\, just six)\, panel discussions\, interactive masterclasses\, and a handful of solo presentations\, you’ll soon have your calendar crammed. \nShow content will broadcast in the late afternoon from 2pm GMT. Whether you’re based in the UK\, South Africa or USA\, you’ll be able to participate. \nAll sessions will have an experienced\, industry figurehead as MC and there will be a live Q&A. \n\n\n\n\nInteractive masterclasses: solve your challenges\n\nChoose from a number of interactive masterclasses that aim to tackle challenges that brands and retailers have either on a local or global level whilst navigating the influencer marketing channel. \nAlthough seats will be limited\, our trusty journalists will be providing a digest of the discussion\, challenges and outcomes for publication on Talking Influence.
URL:https://marketing.com.au/event/grow-your-influence/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T100000
DTEND;TZID=Australia/Melbourne:20201117T110000
DTSTAMP:20260406T231439
CREATED:20201010T092527Z
LAST-MODIFIED:20201017T043442Z
UID:17166-1605607200-1605610800@marketing.com.au
SUMMARY:Educational webinar: Converting visitors to leads
DESCRIPTION:On 17th November\, Zoho’s hosting a free\, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week. \nWhy attend: \n\nLearn easy to-replicate\, step-by-step processes to optimize webforms and CTAs.\nLearn basics and best practices for using website analytics to increase conversion rates.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/educational-webinar-converting-visitors-to-leads/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T080000
DTEND;TZID=Australia/Melbourne:20201125T170000
DTSTAMP:20260406T231439
CREATED:20200804T102710Z
LAST-MODIFIED:20201010T112001Z
UID:16360-1606204800-1606323600@marketing.com.au
SUMMARY:IoT Tech Expo Europe 2020
DESCRIPTION:Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing\, Transport\, Health\, Logistics\, Government\, Energy and Automotive\, this conference is not to be missed. \n5 co-located events. 21 conference tracks. 8\,000 attendees. 500+ speakers. 300+ exhibitors. \nArriving in Amsterdam on the 24-25 November 2020\, the Europe event will host 5 co-located events covering IoT\, 5G\, AI \, Big Data\, Cyber Security\, Cloud and Blockchain\, with 8\,000 attendees expected to attend including IT decision makers\, developers & makers\, OEM’s\, government and council officials\, automotive exec’s\, operators\, technology providers\, investors\, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences. \nThis year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities\, Developing for the IoT\, Connected Industry\, Enterprise IoT Solutions\, Smart Buildings & Energy\, Data Analytics for AI & IoT and IoT Innovations & Solutions. \nKey topics examined include: Digital Transformation\, Data Analytics\, IIoT & Smart Manufacturing\, Connected Environments\, Developing for the IoT\, Process Optimisation\, Sensor Deployment\, Connectivity Considerations\, 5G & Future Connectivity\, Security & Standards\, Cloud Computing\, Autonomous Transportation\, Device & Asset Management\, Connected Fleets & Smart Logistics\, R&D\, Smart Energy & Enterprise Sustainability\, Industry Collaborations & more.
URL:https://marketing.com.au/event/iot-tech-expo-europe-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T100000
DTEND;TZID=Australia/Melbourne:20201124T110000
DTSTAMP:20260406T231439
CREATED:20201010T092908Z
LAST-MODIFIED:20201010T112001Z
UID:17168-1606212000-1606215600@marketing.com.au
SUMMARY:Getting Started with Zoho One
DESCRIPTION:On 24th November\, Zoho’s hosting a free\, educational webinar on the basics of Zoho One. Zoho experts will discuss an overview of the product and share tips and tricks to help you optimize your business. They’ll show you the benefits of using one integrated platform of apps to run your business. Bring all your questions! \nWhy attend: \n\nGet an overview of Zoho One.\nLearn tips and tricks for running your business completely online.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/getting-started-with-zoho-one/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201201T180000
DTEND;TZID=Australia/Melbourne:20201201T193000
DTSTAMP:20260406T231439
CREATED:20201115T093758Z
LAST-MODIFIED:20210118T073334Z
UID:17665-1606845600-1606851000@marketing.com.au
SUMMARY:Marketing Your Business
DESCRIPTION:Whether you are an established business or just starting out\, this workshop is an essential part of your business tool kit and crucial to your success. \nLearn to: \n\nSet marketing goals that work\nChoose the right activities for your business\nUse market research and maximise customer service\nMake the most of marketing processes and systems\nDevelop an effective marketing action plan\nAttract and keep customers coming back\nGet your business noticed\nMaximise social media
URL:https://marketing.com.au/event/marketing-your-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201203T110000
DTEND;TZID=Australia/Melbourne:20201203T140000
DTSTAMP:20260406T231439
CREATED:20201115T095159Z
LAST-MODIFIED:20210118T073334Z
UID:17675-1606993200-1607004000@marketing.com.au
SUMMARY:Keys to Driving Webinar & Digital Event Registration
DESCRIPTION:In a digital-first world\, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. \nJoin us for “Keys to Driving Webinar & Digital Event Registration” and learn best practices that have helped companies build their audiences from tens to thousands\, including: \n\nHow to optimize your email invitations\nPicking subject lines and titles\nBest days to promote your events\nStrategies for A/B testing your promotions\n\nIt’s time to find your audience\, register now and learn how.
URL:https://marketing.com.au/event/keys-to-driving-webinar-digital-event-registration/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201203T180000
DTEND;TZID=Australia/Melbourne:20201203T190000
DTSTAMP:20260406T231439
CREATED:20201115T092041Z
LAST-MODIFIED:20210118T073334Z
UID:17651-1607018400-1607022000@marketing.com.au
SUMMARY:Advertising Week Briefings: 5 Things in Sports
DESCRIPTION:n partnership with Advertising Week APAC\, and Pause Festival\, this month we will be diving into the fascinating and challenging world of Sports Marketing: \nAdvertising Week Briefings 5 Things: Sports.  \n\nLiz Kozmevski – Senior Manager of Marketing at Australian Grand Prix Corporation. Building brands and meaningful connections through data and insights is at the core of everything Liz does. As a marketing leader\, Liz has worked on global brands in sport\, major events and tourism in Australia and the USA\, developing award winning campaigns for the likes of Hilton. At the Australian Grand Prix Corporation\, Liz oversees the marketing and audience strategy for two world class sporting brands and events\, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix.\nDavid Currie – Head of Partnerships Sales for Melbourne City FC. David is responsible for driving commercial value for partners\, inspiring fans to [re]discover brands through a new lens by developing integrated campaigns and creating more impactful experiences. David joined Melbourne City FC in 2019\, from Seven West Media where he was responsible for leading media partnerships for some of the networks key brands\, and prior\, spent several years at the BBC developing global ad funded content solutions for the likes of Top Gear\, BBC Sport\, and BBC.com. A native of Scotland\, David has worked with some of the most highly regarded brands in the US\, UK and Aus. He is a Marketing Academy Scholar\, and sits on the club commercial group for the A-League.\n\nAdvertising Week Briefings 5 Things is presented by Lucio Ribeiro\, marketing consultant and RMIT and Deakin Lecturer of Market Insights\, Digital Marketing and A.I.\, the Advertising Week Briefings: 5 Things\, are monthly sessions where experts in different categories and verticals respond to five questions about their industry. \nPacked with category insights and educative content\, these sessions are ideal for: \n\nfuture leaders looking to understand category dynamics\nbrand managers\ntechnology professionals\nmarketers and agencies\n\nCome along for an evening full of exclusive and remarkable opportunities to learn.
URL:https://marketing.com.au/event/advertising-week-briefings-5-things-in-sports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201208
DTEND;VALUE=DATE:20201213
DTSTAMP:20260406T231439
CREATED:20201115T092757Z
LAST-MODIFIED:20210118T073333Z
UID:17657-1607385600-1607817599@marketing.com.au
SUMMARY:Marketing Boot Camp
DESCRIPTION:Marketing is the fuel for your business! \nThe hard part of being a small business owner is you have more tasks than time and money. \nYou want to be a better marketer for your business but you don’t know where to start\, and hiring a marketing professional is way too expensive. \nThe Empower Team knows how you feel. \nThat’s why we created the Marketing Boot Camp. \nWhat is Marketing Boot Camp? \nFREE One of a Kind Marketing Event. \nOver 20 Marketing Professionals. \n$1025 Value in Free Bonuses. \n 
URL:https://marketing.com.au/event/marketing-boot-camp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T030000
DTEND;TZID=Australia/Melbourne:20201208T170000
DTSTAMP:20260406T231439
CREATED:20201115T094110Z
LAST-MODIFIED:20210118T073333Z
UID:17667-1607396400-1607446800@marketing.com.au
SUMMARY:The Gartner Top Marketing Predictions for 2021 and Beyond
DESCRIPTION:Predicting the future during unprecedented global change has never been more difficult. Yet\, the need for vision\, innovation and transformation has never been more pronounced. COVID-19 reshaped the lives of customers and employees\, demands on businesses and brands\, and the landscape in which we operate. This complimentary webinar projects a future of marketing based on a present filled with uncertainty.
URL:https://marketing.com.au/event/the-gartner-top-marketing-predictions-for-2021-and-beyond/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T080000
DTEND;TZID=Australia/Melbourne:20201209T170000
DTSTAMP:20260406T231439
CREATED:20201010T231728Z
LAST-MODIFIED:20210118T073333Z
UID:17238-1607414400-1607533200@marketing.com.au
SUMMARY:Search Marketing Expo SMX 2020
DESCRIPTION:Expert-Led Search Marketing Training & Workshops\nJoin us online\, December 8-9\, for actionable tactics & virtual networking \nInvest in your company and yourself: Attend Search Marketing Expo for the actionable tactics and strategies that drive more traffic\, conversions\, and ROI. Join us online December 8-9 to access our largest virtual conference ever: 45+ tactic-rich sessions\, empowering keynotes\, and invaluable community networking — all for just $149! \nHere’s a look at what’s in store: \nAll-new agenda\nEverything you need to succeed in the “new normal”\, where paid search budgets are crunched\, organic reach is more important (and more cost-effective) than ever\, and major changes to how Google handles content present major challenges… and opportunities… all programmed by the Search Engine Land experts. \n4 content tracks\nOrganic. Paid. Technical. Solutions. Dive deep into your specialty or cross-train on them all. All sessions will be available for viewing on-demand after the event so you can watch and rewatch at your convenience! \nInteractive learning\nSessions will feature live Q&A with the speakers so you can learn even more. Still have questions? Stick around for Overtime — interactive video meetings with speakers that follow each session. This is your chance to dig deeper into the material presented\, hear what your SMX community has to say\, and get your questions answered! \nForward-thinking keynotes\nKickstart each day with inspiring keynotes from search marketing experts that will prepare you for a profitable 2021. \nCommunity networking\nConnect with like-minded attendees at our virtual Birds of the Feather roundtables and 1:1 networking. Meet marketers from around the world who share your professional interests and are excited to talk shop and trade ideas. \nHands-on workshops\nBundle your All Access pass with a two-day\, post-conference workshop for the ultimate SEO and SEM training experience and additional savings. (Workshops take place online the following week\, December 15-16.
URL:https://marketing.com.au/event/search-marketing-expo-smx-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T130000
DTEND;TZID=Australia/Melbourne:20201208T170000
DTSTAMP:20260406T231439
CREATED:20201115T102133Z
LAST-MODIFIED:20210118T073333Z
UID:17683-1607432400-1607446800@marketing.com.au
SUMMARY:Humor\, Empathy\, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing
DESCRIPTION:The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features\, stats\, and benefits\, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey. Join Tyler Lessard\, host of the Creating Connections show and VP Marketing at Vidyard\, to learn how to unlock the power of video-based stories to pique curiosity\, build rapport\, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.
URL:https://marketing.com.au/event/humor-empathy-and-human-connection-the-rise-of-video-based-storytelling-in-b2b-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T153000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260406T231439
CREATED:20201115T092527Z
LAST-MODIFIED:20210118T073332Z
UID:17655-1607441400-1607459400@marketing.com.au
SUMMARY:The Virtual MarTech Exchange Summit
DESCRIPTION:Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together. \nWe will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world\, which leaves many asking how future ready are we? \nJoin us at the event\, where we will cover digital revolution and MarTech innovation through topics of AI and data\, digital content personalisation\, customer experience design and strategy\, digital transformation and engagement.
URL:https://marketing.com.au/event/the-virtual-martech-exchange-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T190000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260406T231439
CREATED:20201115T092212Z
LAST-MODIFIED:20210118T073332Z
UID:17653-1607454000-1607459400@marketing.com.au
SUMMARY:How the biggest search engine can help YOUR small business grow
DESCRIPTION:You’ll know Google as the biggest search engine on the planet\, but did you know that it has plenty of features that can really enhance your business’s online presence? Not only are these tools free\, but they are actually really simple to use- once you know about them! In this webinar\, we’ll be covering everything you need to know to help Google help you\, including Google My Business features and how they can help you show up on the first page of Google’s search results.
URL:https://marketing.com.au/event/how-the-biggest-search-engine-can-help-your-small-business-grow/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201209
DTEND;VALUE=DATE:20201212
DTSTAMP:20260406T231439
CREATED:20201115T101517Z
LAST-MODIFIED:20210118T073332Z
UID:17681-1607472000-1607731199@marketing.com.au
SUMMARY:Healthcare automation from Machine Learning to AI MasterClass
DESCRIPTION:This 3-day online live course is intended to go through the complete roadmap that leads to the immense universe of Artificial Intelligence. It starts from ground zero\, a quick overview of basic statistics and data analysis\, pillars upon which both “supervised” and “unsupervised” Machine Learning evolved and became at their turn the inevitable backbone for all Artificial Intelligence algorithms behind successful AI applications. In parallel to dozens of step-by-step case studies\, the workshop will explore simultaneously\, and under different angles\, all Machine Learning algorithms applied to the famous generic must-know case study “Iris Flowers”\, as well as on “Pulse”\, a real healthcare data set related to hospitalized patients. This exclusive approach will allow participants to compare all solutions and adapt the exact one that fits their needs in real life.
URL:https://marketing.com.au/event/healthcare-automation-from-machine-learning-to-ai-masterclass/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201210T090000
DTEND;TZID=Australia/Melbourne:20201210T100000
DTSTAMP:20260406T231439
CREATED:20201115T101335Z
LAST-MODIFIED:20210118T073331Z
UID:17679-1607590800-1607594400@marketing.com.au
SUMMARY:Restart Your Career: Data Science
DESCRIPTION:Data Scientists are one of the hottest properties in technology. Skills are in high demand and a lack of skilled professionals is driving salaries and consultancy fees higher than ever before. Curious about the role of Tech’s Most Wanted role\, Data Scientists at different companies? Wondering where and how most data scientists start their careers & why they hold the highest demand tech job? Interested in hearing the diversity of paths & experiences data scientists take? \nIn this special edition of Restart Your Career event\, we will cover the steps that you need to take to get into the Data Science industry\, what you can expect to be paid throughout your career and key areas of growth within the industry. \n\n\nTakeaways\nIn this session\, we will cover: \n\nThe current landscape of data science and available opportunities\nPossible career paths and roles in data science\nSkills required to land a job in data science\nMisconceptions about software engineers\nUseful resources and materials for aspiring data scientists
URL:https://marketing.com.au/event/restart-your-career-data-science/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201211
DTEND;VALUE=DATE:20201212
DTSTAMP:20260406T231439
CREATED:20201010T093951Z
LAST-MODIFIED:20201010T112000Z
UID:17170-1607644800-1607731199@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nThe year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side.
URL:https://marketing.com.au/event/marketing-planning-friday-forum/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201211T113000
DTEND;TZID=Australia/Melbourne:20201211T170000
DTSTAMP:20260406T231439
CREATED:20201115T095006Z
LAST-MODIFIED:20210118T073331Z
UID:17673-1607686200-1607706000@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side. Sponsored by ZoomInfo. \nJoin us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nRegister to attend and you’ll get three educational sessions\, live Q&A\, and resources. \nCan’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.
URL:https://marketing.com.au/event/marketing-planning-friday-forum-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201215T150000
DTEND;TZID=Australia/Melbourne:20201215T160000
DTSTAMP:20260406T231439
CREATED:20201115T101209Z
LAST-MODIFIED:20210118T073244Z
UID:17677-1608044400-1608048000@marketing.com.au
SUMMARY:Making the Leap: Breaking into UX Design
DESCRIPTION:UX designers are in great demand these days. Why? What is UX design? Why is good UX design important? What skills are required of a good UX designer? There is much confusion about what good UX designers do and the roles they should play in organizations. \nJoin General Assembly for a panel of incredible community leaders about the various paths available to User Experience Designers – from agency to freelance\, to in-house\, the skills companies look for in a hire\, and the resources to get you started. \nBring your questions for our panel of UX Design pros. They will give you insight into their roles\, help you understand what is needed to get there\, and\, just maybe\, inspire you to make a change. \nWhat You’ll Take Away: \n\nWhat the day-to-day of a User Experience Designer looks like\nVarious career paths\nTop skills needed to succeed\nThe best communities to meet other design and research folks\nThe ups and downs of this career
URL:https://marketing.com.au/event/making-the-leap-breaking-into-ux-design/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260406T231439
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210105T130000
DTEND;TZID=Australia/Melbourne:20210105T133000
DTSTAMP:20260406T231439
CREATED:20201222T030315Z
LAST-MODIFIED:20210118T073244Z
UID:17951-1609851600-1609853400@marketing.com.au
SUMMARY:Google Analytics 102 - Setting Goals\, Tracking Data and Analyzing Reports
DESCRIPTION:Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data\, and applied the suggested action items\, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business. \nGoogle Analytics is a fantastic tool. Best part is\, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website\, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. \nIn this continuation webinar\, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports. \nYou’ll also learn the importance of: \n\nAnalytics\nHow to create SMART goals\nAsking the right questions of your data based on the goals you create
URL:https://marketing.com.au/event/google-analytics-102-setting-goals-tracking-data-and-analyzing-reports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210106T133000
DTEND;TZID=Australia/Melbourne:20210106T143000
DTSTAMP:20260406T231439
CREATED:20201222T035137Z
LAST-MODIFIED:20210118T073244Z
UID:17978-1609939800-1609943400@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210107T080000
DTEND;TZID=Australia/Melbourne:20210111T170000
DTSTAMP:20260406T231439
CREATED:20201010T111802Z
LAST-MODIFIED:20201010T112000Z
UID:17205-1610006400-1610384400@marketing.com.au
SUMMARY:Innovation & Connection Online
DESCRIPTION:The power of CONNECT is now at your fingertips\nWe’ve hosted 100s of in-person summits\, brought together countless executives\, facilitated 10\,000s of news partnerships\, and transformed the marketing landscape. Now\, we’re doing it all online. \nThe Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges. \nOver 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate. \nExclusive Swag – Since it isn’t quite safe to treat you to a high class hotel\, enjoy some high class swag. \nKey Themes \n\nDriving Team Performance Through the Institution of Standards & Procedures\nShattering Traditional Marketing Limitations With Emerging Technology\nCultivating Loyalty by Prioritizing the Customer Experience\nHitting Your Profit Goals Through Marketing & Sales Alignment\nCOVID-19 Impacting Marketers Across the Globe\n\n 
URL:https://marketing.com.au/event/innovation-connection-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210108
DTEND;VALUE=DATE:20210109
DTSTAMP:20260406T231439
CREATED:20201222T034032Z
LAST-MODIFIED:20210118T073244Z
UID:17971-1610064000-1610150399@marketing.com.au
SUMMARY:Internet Marketing Fundamentals
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics \nCertification \nOnce after the training you receive course completion certificate from Mangates \nWho Can Attend? \nAnybody who is interested in learning Internet Marketing Fundamentals Skills
URL:https://marketing.com.au/event/internet-marketing-fundamentals/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210110T090000
DTEND;TZID=Australia/Melbourne:20210110T103000
DTSTAMP:20260406T231439
CREATED:20201222T040550Z
LAST-MODIFIED:20210118T073244Z
UID:17986-1610269200-1610274600@marketing.com.au
SUMMARY:Email marketing & copywriting basics
DESCRIPTION:It is not enough to be a good writer. Many good writers do not have great cash flow because they are not able to sell. Writing that sells is an art in itself. Some of the topics include: \n\nSignificance of email marketing\nEpisodic approach\nWriting strategies for email marketing\nContent
URL:https://marketing.com.au/event/email-marketing-copywriting-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210111T090000
DTEND;TZID=Australia/Melbourne:20210111T130000
DTSTAMP:20260406T231439
CREATED:20201222T034544Z
LAST-MODIFIED:20210118T073244Z
UID:17975-1610355600-1610370000@marketing.com.au
SUMMARY:Power BI - Deep Dive Sales Analytics and Visualisation
DESCRIPTION:Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis \n\n\nAbout the training\n \n\n\n\nInstructor led online training\n8 hours session\nInteractive Q & A\n\nLearning Outcomes \n\nCreate an in-depth analysis and dynamic visualizations on sales data\nDiscover advanced DAX functions to create measures and calculations to perform advanced analysis\nDiscover buying patterns\, profit margins and other useful insights into sales\, customer and inventory transactions\n\nWhat We Cover \n\nStep by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.\nHow to Install and Get Started with Power BI.\nData Preparation in Excel for your sales data model.\nImporting your sales data from Excel into Power Query Editor.\nData Preparation (Cleaning and Transformation) in Power Query Editor.\nCreate your Data Model for your Sales\, Customer and Inventory analytics\nUse DAX functions to create measures for various calculations\nCreate Visualisations for insights on Sales\, Customers and Inventory\nApply Time Intelligence to make reports dynamic\n\nPrerequisites \n\nDelegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)\nResource files for the training will be sent to delegates prior to training\nDelegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own\n\nInstructor – Arno Wakfer CA\, FMVA\, CBCA\nCareer Experience \n\n5 yrs Commercial Finance\nInternational Exp in South Africa & Australia\nCFO at Top rated Business School in Africa (GIBS)\nLed Finance teams at global giants like Dimension Data & Autodesk\nGeneral Management exp having managed two businesses in Australia\n\n2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress) \nQualification and Education \n\nChartered Accountant with CA ANZ\nCertified Financial Modeller and Valuation Analyst with CFI\nCertified Banking and Credit Analyst with CFI
URL:https://marketing.com.au/event/power-bi-deep-dive-sales-analytics-and-visualisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
END:VCALENDAR