Marketing.com.au

Marketers In Pajamas - Jo Feeney, and Jenny Melhuish
2020-04-15 08:00 - 17:00 (Australia/Melbourne) | Online
Your lighthearted lunch-and-learn during lockdown.
As we confront our new reality; seeing inside our colleagues’ kitchens, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver.
Join Facebook and TRIBE’s Jules Lund, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive, not just survive.
We’ll deconstruct the tools, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less.e

It’s the Jo, Jenny and Jules Show! Jo Feeney, Director of Marketing at McDonald’s and Jenny Melhuish, Westpac’s Head of Group Brand, Advertising & Media join forces to discuss:

• The “no glitter” creative strategy every marketer can adopt
• How Westpac is using brand messaging to be part of the solution
• Jo’s advice on leading with EQ over IQ
• Tips to avoid coming across “tone deaf”
• How to harness your brand’s nostalgia to build comfort with your customers

REV Growth Summit 2020
2020-04-16 - 2020-04-17
We’re bringing the sales & marketing community together for a new kind of event.
Two days. Two tracks. Countless opportunities to learn. Zero barriers to entry.

Given the current climate surrounding travel and large group gatherings amid the virus outbreak, many of our friends and partners have made the difficult decision to cancel conferences and events. These events are the focal points of our year. They bring together our employees, customers, partners and communities. They are endless sources of information and inspiration.
But the safety and well-being of our entire community is the highest priority. So in light of the situation, we brainstormed how we might be able to enable learning and sharing among our community from the comfort of our own homes.
We’ve decided to bring you an online event unlike any you’ve experienced before.
RevGrowth Virtual Summit gives attendees the opportunity to exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from across the globe. In partnership with ON24, we’re bringing the conference to you — no matter where in the world that might be.

Marketers In Pajamas - Jonathan Waecker and Jonny Hendriksen
2020-04-16 08:00 - 17:00
Your lighthearted lunch-and-learn during lockdown.
As we confront our new reality; seeing inside our colleagues’ kitchens, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver.
Join Facebook and TRIBE’s Jules Lund, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive, not just survive.
We’ll deconstruct the tools, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less.

All while wearing sweatpants.

Jonathan Waecker, The Warehouse Group’s Chief Customer Officer and Shuttlerock’s Jonny Hendriksen

• How The Warehouse Group turned their entire online business OFF
• The surprising power of low-budget iPhone content
• Jonathan’s top three tips for marketers facing budget cuts
• Why now, more than ever, collaboration beats competition
• The current marketing problems digital advertising helps solve

Discover MarTech
2020-04-21 - 2020-04-23
A Virtual Event For Strategies & Solutions

Tues. April 21 – 1:00pm – 5:00pm ET

Weds. April 22 – 1:00pm – 5:00pm ET

Thurs. April 23 – 1:00pm – 3:00pm ET

Discover MarTech: A Virtual Event For Strategies & Solutions is a free educational experience for senior-level marketers who need to stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies.
The all-new program will kick off with exclusive keynote presentations from MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne.
Topics include…

What marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?
Four archetypes of marketing technologists and a look at their roles and responsibilities
The current state of marketing technology and operations careers, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey
A state-of-the-art martech stack: What does it look like? How does it work?
How you can manage change and uncertainty in marketing — in a changing and uncertain world
Practical advice for vetting and buying marketing technology so you get the right fit for your specific enterprise needs

Don’t miss this exciting opportunity to continue your learning initiatives, engage with solution providers, and connect with the MarTech community — all from the comfort and safety of your home or office.

…with job titles like…

Chief Analytics Officer
Creative Director
Digital Marketing Director
Director of Data Engineering, Marketing Technology
Director of Marketing
Director of MarTech
Director Software Development
Global CRM Solutions Lead
Global Marketing Technology Manager
Lead Developer

Marketing Director
Marketing Engineering Lead
Marketing Technology Architect
Principal IT Engineer
Principal Solution Architect
Senior Data Analyst
Senior Manager, Marketing Technology
SVP Marketing Analytics
VP Customer Engagement
VP Marketing Technology

WP FeedBack Online Summit
2020-04-27 08:00 - 2020-05-01 17:00
The Biggest Online Summit in the WordPress Space is Back

Go Behind The Scenes With 30+ World-Class WordPress Agency Owners, Developers & Marketers…
FREE ONLINE EVENT April 27 – May 1, 2020

… And discover how to scale your WP agency or freelance business by attracting high-paying clients and building recurring revenue.
Join us now for a FREE online event, 20 interviews and presentations from some of the top WordPress professionals, sharing their experience and best strategies.

Free access to all video sessions here on this website.
Learn how to scale without drowning in projects.
Understand how to build a brand that attracts high-paying clients.
Get a look behind the scenes of the most successful WP businesses.
Get a grasp on WordPress security.
Generate recurring revenue with proven systems and strategies.
Deliver your projects on time and keep clients happy.
Get your clients to quickly deliver content when you ask them.
Stop working with less-than-stellar customers.
Learn more about your mental health and well-being in these trying times.

Leap Into Live Streaming Bootcamp
2020-04-29 08:00 - 2020-05-01 17:00
Leap Into Live Streaming Bootcamp
A FREE Bootcamp For Everyone Ready to Take the Leap Into Live Video
With over 40 expert speakers in video marketing & live streaming
April 29 – May 1, 2020

Live video is a powerful and effective way to increase your reach, grow your audience, boost engagement, and drive leads. And now, you’ll have everything you need to succeed with live video.
Leap Into Live Streaming Bootcamp is a completely FREE 3-day crash course in all aspects of live video. Our 40+ expert presenters will help you understand how to get up and running with live streaming, how to build confidence, how to design graphics to use in live video, what platforms to broadcast to and why, and more!
Plus! Get exclusive access to a private Facebook group where you can ask questions, grab additional content, watch live videos from some of our experts, and practice what you’ve learned in a friendly environment.
Come take the LEAP into LIVE video with us!

Ads Camp 2020
2020-05-05
Europe’s advanced Social Advertising Conference
ADS CAMP 2020 – FROM EXPERTS FOR EXPERTS
On May 5th, 2020 the international social advertising scene will meet for a class reunion – this year completely digital. ? No basics! We go into detail.
Live stream with 11 exclusive sessions ✔︎ Practical how-to presentations ✔︎ International experts ✔︎ Directly applicable tips ✔︎ Facebook Ads ✔︎ Instagram Ads ✔︎ Pinterest Ads ✔︎ LinkedIn Ads
We will do the networking part in autumn. In Q3 (probably during DMEXCO) we are planning an exclusive event for all performance marketing nerds, with lectures, experts and plenty of Kölsch. Access only for Ads Camp ticket holders!

2020 Sellers Summit
2020-05-05 08:00 - 2020-05-08 17:00
On May 6-8, you can catch ALL the conference sessions LIVE from the comfort of your own home!

That’s right! We are holding our entire conference virtually by streaming all of the live sessions direct to your device. You will have the opportunity to ask our speakers questions live as well as participate in all of our virtual networking events.
Not only that, but every session is also recorded. As a result, you’ll get full access to the replays of EVERY session. Yes, every keynote, all the breakouts, workshops and every great session.
You can watch playbacks or join us live from your computer, tablet or smartphone at your leisure.

Digital Summit At Home
2020-05-06 - 2020-05-07
Why Attend Digital Summit At Home?

25+ business critical digital marketing sessions you can view from anywhere.
Get your biggest questions answered by our industry-leading speakers.
Fully interactive virtual networking space and vendor gallery.
All session recordings delivered to you post-event.
$100 credit toward a future DS in-person event.

Agenda-At-A-Glance
More than 25 practical sessions over 2 days! Topics include:

This is Marketing: A Live Q&A with Seth Godin on How We Move Forward
How to Be an Agile Digital Marketer in A Time of Crisis
Tips for Mastering Your Value Prop in a Changing Economy
4 Ways to Measure Your Social Content Better Right Now (w/ Tool Recommendations!)
How Voice Tech Can Revolutionize Your Marketing During a Pandemic
Building Trust in the Future: Human-Centric Marketing Strategies
And much more!

The Brand Safety Summit
2020-05-07
Live Virtual Brand Safety Summit London
A new platform to meet the needs of the rapidly evolving advertising industry and brand safety community
Identifying and Protecting Consumers in a Cookieless Future
Businesses are rethinking ways to connect with customers and prospects, and we at The 614 Group have reimagined how we can continue to bring our audience of brand safety leaders together. That’s why we’ve launched a series of Live Virtual Brand Safety Summits for 2020. The virtual version of each Summit will be collaborative and interactive, just like our in-person events.The Live Virtual Summit will feature a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues.
Our speaker lineup will feature experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more.
Join us as we expand the ways our community learns and comes together while advancing the most important brand safety conversations.

AGS Virtual Summit NYC 2020
2020-05-07
20 Expert Speakers
12 Custom-Curated Sessions
Interactive Networking & Fun Gamifications
This event, like all App Growth Summit events, will still be a limited-vendor event, and will feature dozens of expert presenters and panelists who are ready and willing to share secrets from their mobile app growth strategies with a new and interactive virtual format!
App Publishers, Developers, and Brands; marketers, product experts, and data experts alike, please feel free to open register! We are also accepting agencies and consultants for this virtual event.

Connect. Collaborate. Commit. C3 Virtual Keynote
2020-05-12
Conductor is breaking down physical barriers to bring our community together virtually for C3, our annual search and content marketing conference, on May 12, 2020.
Join our virtual keynote
We are excited to bring great content to you as a free, online experience. Join us to hear from Conductor leaders on the future of search and why organic marketing is a smarter investment than ever.
Speakers
The C3 Virtual Keynote brings together Conductor and industry leaders who will explain how great content is the solution to the unprecedented marketing challenges in 2020.
We are excited to bring great content to you as a free, online experience. You can expect to come away from C3 2020 with specific ideas and strategies to use now as well as tighter bonds with the greatest search professionals in the world.

#OMR20
2020-05-12 - 2020-05-13
At OMR20, we are bringing together international superstars of the digial scene, hidden industry champions and local heroes for 2 days of action in Hamburg. It’s a solid mix of absolute experts with profound insights and engaging personalities. Here’s a small taste of what’s to come—more details to come!
#OMR20 TRACKS – THE PROGRAM AT OMR20
CONFERENCE
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Industry a-listers, CEOs, movers and shakers at the world’s biggest companies deliver exclusive insights to the 7000-person strong audience.

Expo Stages – Actionable strategies and relevant business insights you can use
OMR20 will see three Expo stages for the first time in the history of the OMR Festival. That means, more content than ever before. Speakers from around the world on both Festival days discussing their tips, tricks and strategies they’ve employed to solve the challenges facing them in their digital business.

THE TOP EXHIBITORS AT #OMR20

At the Expo, industry titans like Adobe, Google, Facebook & co. rub shoulders with medium-sized companies, eCommerce enterprises and digital startups. Find out about the latest trends in digital marketing and meet up with business contacts face-to-face.

AWS Summit Online | Australia & New Zealand
2020-05-13
To help you get the most out of your AWS Summit Online experience we have curated our content to cover a broad range of topics and technical depth. Key topics you can learn about are artificial intelligence, machine learning, data and analytics, security, building on AWS, migration and modernisation, and operations and optimisation.

Tune in to AWS Summit Online on Wednesday 13 May 2020 and learn how cloud technology can help your business to lower costs, improve efficiency, and innovate at scale.
This virtual event is designed to educate you about the skills needed to design, deploy, and operate your infrastructure and applications. Sessions are delivered by AWS subject matter experts and customers who have successfully built solutions on AWS.

Whether you are new to the cloud or an experienced user, you can learn something new at AWS Summit Online Australia & New Zealand.

Choose from a variety of educational sessions on topics such as artificial intelligence, machine learning, data and analytics, security, and much more
Get started on the cloud with a step-by-step introduction to the core AWS services in our dedicated AWSome Day track
Explore our Builders’ zone, Skills zone, and Startups loft for demos, training paths, and more
Live chat with AWS experts
Get hands on with Labs and the AWS DeepRacer League
Dive deep with our resource centre featuring case studies and whitepapers
Collect badges and test your AWS knowledge with our Trivia Challenge

Featured Speaker: Dr. Werner Vogels, Chief Technology Officer, Amazon.com

Dr. Werner Vogels is Chief Technology Officer at Amazon.com, where he is responsible for driving the company’s customer-centric technology vision.
As one of the forces behind Amazon’s approach to cloud computing, he is passionate about helping young businesses reach global scale, and transforming enterprises into fast-moving digital organizations.
Vogels joined Amazon in 2004 from Cornell University, where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

Traffic Think Tank live 2020
2020-05-16
Join us for a free one-day virtual event that brings together a collection of the world’s leading marketing experts. Traffic Think Tank Live 2020 will deliver tactical sessions on SEO, content marketing, conversion optimization, and automation – all available from the comfort of your home.
Inspirational & Informative talks
Forget the same churned out talks you see recycled and reused at the plethora of other marketing events out there. We work closely with all of our speakers – some of which can only be seen sharing their tactics at Traffic Think Tank Live – to ensure we give you the most interesting and relevant content to help you solve the problems you’re facing.
Grab tickets
Your all-inclusive ticket gets you access to the full day of virtual talks from our amazing lineup of speakers. There’ll also be regular breaks through the day as well as panel discussions, live Q&A and the ability to chat to other attendees via the chat feature.
There will be a hard cap of 1,000 attendees, with 400 tickets reserved for non-Traffic Think Tank members, to ensure that you have the opportunity to join.
Finally, all attendees will get access to the full recordings of the talk after the event so that you can look back on them again and again.

Confab The Content Strategy Conference
2020-05-18
Everyone’s excited for the first-ever virtual Confab!
Since we can’t come together in person this year, we’re bringing Confab to you. Join us online wherever you are for three days of content strategy goodness (and various social antics).
What will the online conference include?

From UX to storytelling, accessibility to structure, Confab brings together curious folks who are committed to making content more useful and usable. At this year’s virtual event, you’ll get:

A live broadcast connecting you with content strategists all over the world
Q&A sessions with some of the brightest minds in content strategy
Live demos of helpful tools and processes
Small group networking opportunities and antics
An on-demand library of all conference content available for a full year

SMX London
2020-05-19 - 2020-05-20
Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land, the leading Source of Search Marketing News.
Search marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX, and you’ll get it right!
Immerse yourself in three days of SEO, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon.
With sessions designed to serve a diverse search marketing audience, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes.
Plus — if you work at an agency or as part of an in-house team, SMX team rates let you divide and conquer to attend multiple tracks simultaneously.
Featured 2020 SMX London Sessions:

SEO

Creating Blockbuster Content
Keywords Are Dead — Long Live Concepts, Entities & Audiences!
The Most Common SEO Mistakes, And How to Fix Them
Meet The Search Engines
SEO Success Without Link Building
Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know

SEM/Paid Search

Amazing Paid Search Tactics & Tools
Deep Dive: Ad Bidding Strategies & Bid Modifiers
Conversion Rate Rockstars
Taking Retargeting To The Next Level

Search & Social

Better Together: Search and Social
Winning Strategies With Facebook Ads
Faceoff: Adwords, Linkedin & Twitter Compared
Measuring Up With Social Analytics

Impact Summit
2020-05-20
The UK’s leading purpose-led business event
Impact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up, changing the status quo, and using purpose-driven business models as a means of tackling global challenges.
Join us online to find inspiration, discuss ideas and connect with the people who are not only sharing in this vision, but bringing it to life.

2020 Midwest Digital Marketing Conference - MDMC20
2020-05-20 - 2020-05-21
The 2020 Midwest Digital Marketing Conference is now online event consisting of 2 parts:

FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers.

The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. The MDMC20 On-Demand Digital Experience will feature over 80 sessions led by across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
ABOUT THE MIDWEST DIGITAL MARKETING CONFERENCE
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC.
The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC19 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC19 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial. MDMC19 will be held at St. Louis Union Station April 8 – 10, 2020.

ADSIDER LIVE - Online programmatic conference
2020-05-21
ADSIDER LIVE is an 8-hour online programmatic conference with 20 industry thought-leaders broadcasting live from London, Munich, Tel Aviv, Kyiv, and other cities. The event includes 14 speeches, 2 panel discussions, online chat, and Q&A. You’ll get the recordings of all speeches after the event.
8 hour live broadcasting from London, Munich, Tel Aviv, Kyiv and more
14 speeches, 2 panel discussions, online chat and Q&A
20 top programmatic experts speaking on:

Programmatic in the post-cookie era

10:00 – 10:30

What Happened to Adtech in 2020

10:30 – 11:00

Identifying Users in a Cookie-Less World

11:00 – 11:30

Building Your Own DMP for Implementing Data-Driven Marketing Strategies

11:30 – 12:00

Making Alliances and Unified Login for Publishers to Stay Competetive

12:00 – 12:30

Publisher’s Guide on How to Prepare to a Post-Cookie Era: Tech Stack, Business Model and Strategy

12:30 – 13:00

How Advertisers Are Planning to Adapt Their Marketing Strategies

13:00 – 13:30

Solving Targeting, Trust and Brand Safety Issues with Contextual Targeting

13:30 – 14:00

Panel Discussion. Topic TBA

New ways of app and game monetization

14:30 – 15:00

Mobile Ads Can Be a Win for Everyone: In-App Advertising Market Overview

15:00 – 15:30

How to Make the Most of Mobile Retargeting

15:30 – 16:00

Evolution of Ad Revenue for Game Developers

16:00 – 16:30

In-App Advertising Fraud: The Biggest Threats to Advertisers

16:30 – 17:00

Attribution and Analytics for App Marketers: Reaching Audience at Scale

17:00 – 17:30

How In-App Programmatic Is Changing the Mobile App Advertising

17:30 – 18:00

Panel Discussion. Topic TBA

Digital Growth Unleashed
2020-06-01 - 2020-06-03
Optimizing the complete customer journey – Gathering of international digital growth experts

Digital Growth Unleashed will leave you knowing how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen.
Digital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!

Virtual Brand Marketing Summit
2020-06-02 08:00 - 17:00
Covid-19 has changed everything. Marketing won’t be the same once this is over and we need to prepare for a post-crisis landscape in which marketers will be tasked with getting entire industries back on track.
The past few months have solidified what we all already knew, marketing is crucial for both business and customers. We have seen examples of marketers providing critical information to customers when they needed it the most, demonstrating to people that we are with them through this and getting across brand messages when it was most important.
The Brand Marketing Summit is unable to take place physically, but this doesn’t mean we cant still bring together the world’s leading marketing leaders from the worlds biggest brands. By virtualising the summit we are ensuring that we stay connected, that we can share best practice and remain proactive during this most difficult time.
Join us June 2nd and listen in as our star-studded line up of speakers discuss what it means to be a marketer in 2020 and how to position your brand amidst a backdrop of uncertainty.
A Virtual Agenda Driven by Marketers
We are in regular content with CMO’s, industry figures and our community of marketers to develop an agenda to address your challenges, opportunities and priorities. This year’s agenda promises to be our most comprehensive yet with in-depth case studies and actionable takeaways at every turn. Register now to guarantee your place amongst the marketing elite.

Hootsuite Connection
2020-06-09 - 2020-06-10
A Virtual Event. But Not As You Know It.
World-renowned speakers. Live classes. Fireside chats. 1:1 networking. AMAs. q&as. Demos. Live music. Partner booths. Take-home resources. Trivia. Product sneaks. Swag. Surprises. And more!
Participate, collaborate, and reimagine customer engagement at a virtual event unlike any other.
Join us to reimagine the future of customer engagement with the world’s leading digital innovators. Hear from 30+ speakers guiding and building outstanding social brands. Take live classes with our experts. Join thoughtful debates. And share moments that will keep us all feeling optimistic about the road ahead.

This begins as a conference. But we hope it becomes something bigger. A place to connect and learn. And a place to find the insight and inspiration to lead your organization towards a future of growth.

2:00 PM

Unbreakable Bonds: How to build socially intelligent customer engagement

Heather Cook, Hootsuite

2:30 PM

The Practical Effect: Transforming government through social media innovation

Carmen Michael, NSW Department of Education

3:00 PM

Soon to be announced

3:30 PM

Marketing Hybridity: Rethinking social intelligence as the key to an optimised marketing strategy

Karina Wilson, Austrade

4:00 PM

AMA with Hootsuite’s Social Media Team

Hootsuite’s Social Media Team

4:30 PM

RegTech: Digital and social compliance as gateways to competitive advantage

Nathan Cram, Brolly

5:00 PM

Living Room Concert

Walk off the Earth

AWJAPAC
2020-06-09 - 2020-06-11
This is a year of unprecedented change. AWJAPAC is not a business-as-usual event.
This virtual edition of Advertising Week focused on the Asia Pacific region will bring together the leading minds in marketing, business and popular culture to inspire you to move forward in a world changed by coronavirus.
Attend AWJAPAC to learn new ways of working and managing people. Transform your marketing efforts, taking into account new risks and opportunities. And hear from those leading the way, offering their honest advice, insights and best practices.
We hope to see you there, whether you’re joining us from the office or your sofa.

#SMSSUMMIT - Social Media Strategies Summit
2020-06-09 - 2020-06-12
6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Influencer Marketing Strategies Summit
2020-06-09 - 2020-06-12
THE PREMIER INFLUENCER MARKETING CONFERENCE TO HELP MARKETERS LAUNCH, SCALE AND MEASURE THEIR INFLUENCER PROGRAMS
June 9–12, 2020
6 REASONS OUR INFLUENCER MARKETING CONFERENCE NEEDS TO BE YOUR EVENT OF THE YEAR
We bring over 10 years of experience to digital marketing and social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy.

Learn about best practices in influencer search, discovery, outreach and relationship management to position your brand for campaign success.

Assess and audit your current influencer marketing initiatives through real-life feedback, discussions and peer-to-peer learning.

Network with a unique gathering of senior-level, cross-industry marketers, brands, agencies, creators, and social media practitioners that are shaping the influencer economy.

Keep your brand relevant by understanding the state of the influencer industry and opportunities for your brand on different social channels.

Measure the performance of your influencer campaigns while building a framework to enable scalability and long-term growth.

Prepare and protect your brand by thoroughly understanding FTC guidelines and other brand safety and fraud-prevention measures.

Reboot
2020-06-16
How The World’s Best Entrepreneurs Are Pushing Forward In A New Era Of Entrepreneurship
REBOOT is a live digital summit unlike any you’ve encountered before.

As the global business community continues to feel the effects of these challenging times, there is an entrepreneurial evolution that is happening right before our eyes.

The landscape has changed for entrepreneurs around the world and business is simply no longer the same.

It’s unlikely to ever be the same again.

And as we steer towards the horizon of recovery, our focus turns to the future… to a new era of entrepreneurship.

One filled with renewed optimism, ambition and understanding of what it takes to succeed.

REBOOT is about connecting everyday business owners with the world’s preeminent entrepreneurial leaders to discover how they are adapting to the new environment.

How they are transitioning from protection to progress… from defense to offense.

It’s unfiltered, behind-the-scenes insights into their businesses and their vision for the future of entrepreneurship.

It’s time to REBOOT our growth.

Mumbrella Digital Essentials Virtual
2020-06-17 08:00 - 2020-06-18 17:00
Mumbrella’s Digital Essentials, powered by digitalbrief, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies, or someone new to the digital world, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. After attending the two-day virtual workshop, you’ll walk away with greater confidence across digital marketing topics, tools and techniques to help you long after the course has ended, and a look at where your strategies and marketing activities sit compared to others across industries.
Two Day Course Outline
Check out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.

Digital Marketing and Media Strategic Principles

Before heading into digital marketing examples, ideas, products and tech, the course will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.

Build thorough groundwork in digital marketing and media strategic models
Appreciate the underlying principles that drive digital marketing strategy
Gain the digital confidence to apply these to your day-to-day marketing

Australia’s Digital Landscape and Trends

Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course, within the online learning area.

Understand the bigger picture of Australia’s digital landscape
Explore the trends that are driving the innovation in digital strategies
Focus your marketing efforts where the Australian audience resides

Owning Owned Media

Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.

Learn how to tweak your website, apps, emails & more to increase marketing results
Follow an on-screen demonstration of a leading analytics package
Discover marketing tools and techniques to take your assets to the next level

Content Marketing Strategy

Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.

Discover the four major strategies to make content stick with your target audience
Review examples of Australian and international content marketing campaigns
Learn how to leverage your content across paid, owned and earned media

10 Steps to Social Media

Social media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies.

Break down social media strategies into 10 simple steps so you can can apply them to your business or brand
Learn how to evaluate social media influencers and social media accounts
Go behind the scenes of the largest paid social media platform in the world – Facebook

Managing and Buying Digital Paid Media

Through a unique approach, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment.

Gain a unique approach to managing digital paid media
Get your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule
Be more confident investing in and signing off on digital media plans

Programmatic Media Priming

Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.

Understand the programmatic media landscape and the major benefits to the industry
Review the major players and how the technology is working for marketers
Appreciate the major challenges and pitfalls programmatic media can bring to marketers

Delving into Data and Analytics

Learn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.

See first hand how popular analytics programs are being used
Learn how to generate great consumer insights from your paid, owned and earned media
Leverage stacks of free tools to use the very next day after the workshop

Marketing Automation Work

Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.

Watch as we craft an automation program live in the workshop for one lucky participant
Uncover great resources to help you choose the technology that will help you implement an automation program
Learn the major marketing applications of this under-utilised channel

Measuring and Presenting Your Return on Digital Investment

Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.

Learn how to simplify and confidently present your digital marketing reports
Automate and create shortcuts to fast track your regular reports
Reframe and position your reports differently to stakeholders to avoid confusion and information overload

Forward Marketing Summit Singapore 2020
2020-06-18 - 2020-06-19
The Forward Marketing Summit Singapore 2020 is going VIRTUAL.
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.

Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing
Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership
B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:
Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

Forward Marketing Summit Singapore 2020
2020-06-18 08:00 - 2020-06-19 17:00
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.
Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing

Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership

B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:

Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!
