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DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221104
DTSTAMP:20260406T074130
CREATED:20220723T110423Z
LAST-MODIFIED:20220814T044614Z
UID:22250-1667347200-1667519999@marketing.com.au
SUMMARY:Guru 2022
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live\, virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
ORGANIZER;CN="Guru":MAILTO:https://guruconference.com/#tracks
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221103
DTEND;VALUE=DATE:20221105
DTSTAMP:20260406T074130
CREATED:20220723T110740Z
LAST-MODIFIED:20220814T044613Z
UID:22253-1667433600-1667606399@marketing.com.au
SUMMARY:Product Marketing Summit
DESCRIPTION:In November 2022\, Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Sydney to share Product Marketing success stories\, experiences and challenges of those positioned at the intersection of product\, marketing & sales. \nJoin the largest gathering of product marketers who live at the intersection of product\, marketing & sales. In just one day you’ll hear about: \n\nEngage\, convert\, retain; Understanding the customer\nCreating demand and go-to-market strategy for your product\nDeciding your products positioning and messaging\nEnsuring salespeople and customers understand your product\nDriving the application and usage of your product\nBuilding product marketing teams for success\nUsing data to drive product decision making\nDefining your product audience
URL:https://marketing.com.au/event/product-marketing-summit/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T080000
DTEND;TZID=Australia/Melbourne:20221104T170000
DTSTAMP:20260406T074130
CREATED:20221001T020738Z
LAST-MODIFIED:20221009T002708Z
UID:22721-1667462400-1667581200@marketing.com.au
SUMMARY:Marketing Tech Symposium 2022
DESCRIPTION:Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However\, as consumer expectations continue to evolve\, and with an increased focus on customer empowerment\, brands need to differentiate effectively\, and engage with their customers how\, when\, and where they want. \nNavigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nJoin us at the Marketing Tech Symposium to: \nDiscover how to use marketing technology to better understand\, reach and engage your customers\nLearn from inspiring international keynote presentations and local case studies\nConnect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.\nLearn\, network\, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan. \nThis year’s topics include:\n– Secret showcase session: Get under the hood of one of the best\, most successful MarTech stacks in the region\n– A data science & CFO perspective: democratising data and data reflexes\, how to best action data when you’re drowning in it\n– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?\n– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives\n– Bridging the capability\, talent & skillset Gap\n– Build\, buy or hybrid and bringing your media inhouse\n– The future of MarTech: The rise and role of No-Code /Low-Code\, Headless Commerce and APIs\n– The Rise of BigOps\, MarketingOps\, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business\n– How do you assess\, benchmark\, and select the right MarTech for your corporate and marketing goals & requirements?\n– Time is your number 1 enemy\, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile\n– How much Personalisation is too much\, from a Privacy and Business Investment (Overkill) perspective?
URL:https://marketing.com.au/event/marketing-tech-symposium-2022/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T120000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260406T074130
CREATED:20220731T073852Z
LAST-MODIFIED:20220814T044613Z
UID:22330-1667476800-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T123000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260406T074130
CREATED:20221001T021930Z
LAST-MODIFIED:20221009T002708Z
UID:22727-1667478600-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221109T080000
DTEND;TZID=Australia/Melbourne:20221111T170000
DTSTAMP:20260406T074130
CREATED:20220924T105648Z
LAST-MODIFIED:20221009T002707Z
UID:22679-1667980800-1668186000@marketing.com.au
SUMMARY:Content Marketing Conference 2022
DESCRIPTION:The marketing world is changing\, and CMC is leading the way. Virtual is the way learn\, and it’s here to stay. Content must be available on-demand\, long after our conferences passes by. And audience engagement is now our mantra\, with humor and emotional triggers making us fly.
URL:https://marketing.com.au/event/content-marketing-conference-2022/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221109T123000
DTEND;TZID=Australia/Melbourne:20221109T160000
DTSTAMP:20260406T074130
CREATED:20221001T022048Z
LAST-MODIFIED:20221009T002707Z
UID:22729-1667997000-1668009600@marketing.com.au
SUMMARY:Workshop: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/workshop-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221115
DTEND;VALUE=DATE:20221117
DTSTAMP:20260406T074130
CREATED:20220924T105443Z
LAST-MODIFIED:20221009T002707Z
UID:22677-1668470400-1668643199@marketing.com.au
SUMMARY:SMX Next 2023
DESCRIPTION:Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX Next. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \nAfter two intense days of training\, you’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond. (Can’t attend live? Instant on-demand access is included with your free pass!)
URL:https://marketing.com.au/event/smx-next-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221117
DTEND;VALUE=DATE:20221119
DTSTAMP:20260406T074130
CREATED:20220924T105246Z
LAST-MODIFIED:20221009T002706Z
UID:22675-1668643200-1668815999@marketing.com.au
SUMMARY:DigiMarCon World 2022
DESCRIPTION:DigiMarCon World 2022 Digital Marketing\, Media and Advertising Conference will take place November 17th to 18th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10\,000 Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-world-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221117T120000
DTEND;TZID=Australia/Melbourne:20221117T130000
DTSTAMP:20260406T074130
CREATED:20221001T022242Z
LAST-MODIFIED:20221009T002706Z
UID:22731-1668686400-1668690000@marketing.com.au
SUMMARY:Customer Relationships in the Digital World: The role of Online Brand Advocacy
DESCRIPTION:Research shows that user-generated content (UGC) is more authentic and trustworthy\, and subsequently\, more influential\, than brand-generated content (BGC). So\, in this new era of social influence and multiple digital touchpoints\, it is consumers – just like you and I – that have the power. In this webinar\, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand. \nKey takeaways: \n\nUnderstand what OBA is and how to nurture your consumers to become your online brand advocates.\nView examples of OBA given by consumers\nExplore how brands integrate OBA into their digital marketing strategies\nPreview the latest research into OBA
URL:https://marketing.com.au/event/customer-relationships-in-the-digital-world-the-role-of-online-brand-advocacy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221124T123000
DTEND;TZID=Australia/Melbourne:20221124T163000
DTSTAMP:20260406T074130
CREATED:20221001T022509Z
LAST-MODIFIED:20221009T002706Z
UID:22733-1669293000-1669307400@marketing.com.au
SUMMARY:How to Create & Execute a Thought Leadership Strategy
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/how-to-create-execute-a-thought-leadership-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221124T173000
DTEND;TZID=Australia/Melbourne:20221124T190000
DTSTAMP:20260406T074130
CREATED:20221001T022728Z
LAST-MODIFIED:20221009T002705Z
UID:22735-1669311000-1669316400@marketing.com.au
SUMMARY:Tasmanian Marketers: End Of Year Celebration
DESCRIPTION:Join Tasmanian Marketers and finish off the year with a gathering to enjoy good company and share a wrap up of achievements during 2022. \nCelebrate successes from the year and hear from Tasmania’s prominent marketers on the current trends in excellent practices and strategies.
URL:https://marketing.com.au/event/tasmanian-marketers-end-of-year-celebration/
LOCATION:Wrest Point Hotel\, 410 Sandy Bay Rd\, Sandy Bay\, Tas\, 7005
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Tasmania
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221130
DTEND;VALUE=DATE:20221201
DTSTAMP:20260406T074130
CREATED:20221001T022823Z
LAST-MODIFIED:20221009T002705Z
UID:22738-1669766400-1669852799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221201T123000
DTEND;TZID=Australia/Melbourne:20221201T160000
DTSTAMP:20260406T074130
CREATED:20221001T023003Z
LAST-MODIFIED:20221009T002705Z
UID:22740-1669897800-1669910400@marketing.com.au
SUMMARY:Workshop: E-mail Marketing
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/workshop-e-mail-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221202
DTEND;VALUE=DATE:20221203
DTSTAMP:20260406T074130
CREATED:20221009T000213Z
LAST-MODIFIED:20221009T002704Z
UID:22798-1669939200-1670025599@marketing.com.au
SUMMARY:HubSpot CRM Training Course
DESCRIPTION:HubSpot is a software company that provides tools for marketing\, web analytics\, and content management. HubSpot CRM is a cloud based application that enables sales teams to enhance the sales process\, synchronize communication\, and more. \nThis instructor-led\, live training (online or onsite) is aimed at business analysts who wish to create and optimize a sales and marketing process with HubSpot CRM. \nBy the end of this training\, participants will be able to: \n\nUse HubSpot meeting tools to schedule meetings.\nOptimize business operations with HubSpot CRM.\nCreate full-featured dashboards and reports for data analysis.\nAutomate the sales and marketing workflow.\n\nFormat of the Course \n\nInteractive lecture and discussion.\nLots of exercises and practice.\nHands-on implementation in a live-lab environment.\n\nCourse Customization Options \n\nTo request a customized training for this course\, please contact us to arrange.
URL:https://marketing.com.au/event/hubspot-crm-training-course/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221206
DTEND;VALUE=DATE:20221210
DTSTAMP:20260406T074130
CREATED:20221009T000752Z
LAST-MODIFIED:20221009T002704Z
UID:22802-1670284800-1670630399@marketing.com.au
SUMMARY:CISCO Live! Melbourne 2022
DESCRIPTION:Over 200 technical and business sessions covering Applications\, Networking\, Security\, Cloud\, and more. \nIf anyone’s been ALL IN this past year\, it’s you. Keeping apps running\, connections connected\, and companies adapting and growing. And keeping everything\, everywhere\, secure. So we’d like to invite you to be ALL IN with us at Cisco Live. \nCisco Live is the place to be to meet\, greet\, learn\, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community\, share experiences\, and discover solutions. We can’t wait to see you! \nExperience Cisco Live Melbourne in person with a Full Conference or Explorer Plus pass. Or watch the event from anywhere in the world with a Digital pass. \nLimited in-person passes available.
URL:https://marketing.com.au/event/cisco-live-melbourne-2022/
LOCATION:Melbourne Convention & Exhibition Centre\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260406T074130
CREATED:20220924T104652Z
LAST-MODIFIED:20221009T002704Z
UID:22671-1670371200-1670543999@marketing.com.au
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:Get ready for learning\, inspiration\, and connections! This year\, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes\, share compelling case studies and insights\, and build new relationships. \nLearn\nTap into rich insights\, best practices\, case studies\, and the latest trends from leaders in marketing and advertising. \n\n\nNetwork\nConnect with peers from businesses large and small to expand your personal network and sphere of influence. \n\n\nGrow\nAdvance your marketing knowledge and that of your team to drive sustained growth for your brand and business. \n\n\n\n\nConfirmed Speakers\n\n\n\nDean Aragon\nCEO and Vice-Chairman\, Shell Brands International AG\nShell \n  \n\n\nJoe Cohen\nChief Marketing and Communications Officer\nAxis Capital \n  \n\n\nAmy Gath\nVice President\, North America Marketing\nFormica \n  \n\n\nCarolyn Henry\nVice President and GM of Americas Regional Marketing\nIntel \n  \n\n\nJill Kramer\nChief Marketing and Communications Officer\nAccenture \n  \n\n\nPortia Mount\nVP Marketing and Business Development\, Trane Commercial Americas\nTrane Technologies \n  \n\n\nEmily Pachuta\nChief Marketing and Analytics Officer of the Americas\nInvesco \n  \n\n\nGerald Youngblood\nChief Marketing Officer\, North America\nLenovo \n 
URL:https://marketing.com.au/event/ana-b2b-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260406T074130
CREATED:20220924T105036Z
LAST-MODIFIED:20221009T002703Z
UID:22673-1670371200-1670543999@marketing.com.au
SUMMARY:Public Agencies & Government Social Media Strategy 2022
DESCRIPTION:We bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that empowers your team to serve your constituents best. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to government agencies including social media and crisis communications\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/public-agencies-government-social-media-strategy-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260406T074130
CREATED:20221009T001034Z
LAST-MODIFIED:20221009T002703Z
UID:22806-1670371200-1670543999@marketing.com.au
SUMMARY:CISCO Live! Online 2022
DESCRIPTION:Join us online for the broadcast from Cisco Live Melbourne on December 7-8\, 2022 to enjoy your share of the action. \nOver 200 technical and business sessions covering Applications\, Networking\, Security\, Cloud\, and more. \nIf anyone’s been ALL IN this past year\, it’s you. Keeping apps running\, connections connected\, and companies adapting and growing. And keeping everything\, everywhere\, secure. So we’d like to invite you to be ALL IN with us at Cisco Live. \nCisco Live is the place to be to meet\, greet\, learn\, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community\, share experiences\, and discover solutions. We can’t wait to see you!
URL:https://marketing.com.au/event/cisco-live-online-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221209
DTEND;VALUE=DATE:20221210
DTSTAMP:20260406T074130
CREATED:20221009T002303Z
LAST-MODIFIED:20221009T002702Z
UID:22820-1670544000-1670630399@marketing.com.au
SUMMARY:Marketing Essentials Training in Adelaide
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing\n\n 
URL:https://marketing.com.au/event/marketing-essentials-training-in-adelaide/
LOCATION:Adelaide\, SA\, 5000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221213
DTEND;VALUE=DATE:20221214
DTSTAMP:20260406T074130
CREATED:20221009T002108Z
LAST-MODIFIED:20221009T002702Z
UID:22817-1670889600-1670975999@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Examine a range of digital marketing options\, including social media\, email marketing and blogging\, to see what might work for your business \nFacebook\, Twitter\, Instagram\, TripAdvisor – names you’ve probably heard\, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers? \nThis session examines a range of digital marketing options\, including social media\, email marketing and blogging\, to help you understand what would work for your business. \nThis topic covers: \n\nThe best social media platforms to use for your customers;\nHow often to post;\nIn-depth looks at Facebook\, Twitter\, LinkedIn\, YouTube\, Pinterest and Instagram;\nIdeas for creating content;\nAn introduction to blogging;\nEmail marketing;\nMobile marketing;\nUnderstanding online review sites.\n\nThis session is presented live and there will be an opportunity to ask questions. You will also receive a practical workbook to refer to during and after the session.
URL:https://marketing.com.au/event/digital-marketing-essentials/
LOCATION:Western Australia\, WA\, 6000
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221215
DTEND;VALUE=DATE:20221216
DTSTAMP:20260406T074130
CREATED:20221009T001311Z
LAST-MODIFIED:20221009T002702Z
UID:22808-1671062400-1671148799@marketing.com.au
SUMMARY:Marketing Essentials Training in Sydney
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-training-in-sydney/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221215
DTEND;VALUE=DATE:20221216
DTSTAMP:20260406T074130
CREATED:20221009T001740Z
LAST-MODIFIED:20221009T002701Z
UID:22813-1671062400-1671148799@marketing.com.au
SUMMARY:Big Data Strategy 1 Day Training in Sydney
DESCRIPTION:Developing and implementing a Big Data strategy is vital if you want to stay in business in the coming years. Big Data offers so many benefits to organizations and research indicated that companies leveraging Big Data financially outperform their peers by 20% or more. So\, if you do not want to be left behind\, you should focus on Big Data now. \nBut what is Big Data? How should you develop a Big Data strategy? What can Big Data do for your organization and how should you deal with the privacy aspect of Big Data? Important questions to ask that can be difficult to answer without sufficient knowledge on Big Data. \nThis unique Big Data strategy training focuses on Big Data from a business perspective and will provide you with all the knowledge and valuable insights to develop a successful and winning Big Data strategy. This is the only training available that focuses on Big Data from a strategic point of view. \nCourse Outline: \n1. Big Data History \n\nExplanation of the vast moving times we are living in and how that affects organizations\nGroup exercise to understand one’s data requirements / dreams\n\n2. 7 V’s of a Big Data Strategy \n\nExplanation of the 7 V’s of Big Data and how that affects your Big Data Strategy.\nVolume\, Variety\, Velocity\, Veracity\, Variability\, Visualization and Value\n\n3. Important Big Data Trends \n\nThe Mobile Revolution\, requiring a different Big Data approach\nThe Internet of Things\nThe Industrial Internet\nThe Quantified Self\nBig Social Data\nOpen / Public Data\n\n4. Big Data Techniques \n\nMarket overview\nHadoop and MapReduce\nVarious ways of analysing your data\nData mining\nMachine learning\nDescriptive\, predictive and prescriptive analytics\nSemantics\n\n5. Privacy & Ethics \n\nBig Data ownership\n4 ethical guidelines\nBig Data security\n\n6. Big Data Roadmap \n\nKey characteristics data-driven company\nBig Data ROI\nBig Data on the Balance sheet\nBig Data Governance\nDeveloping a Big Data strategy\nBig Data use case framework – 9 generic Big Data use cases\n\n7. Big Data within your organization \n\nBig Data and Marketing / PR\nBig Data and Human Resources\nBest Practices of Big Data\n\nTarget Audience: \nThe Big Data Training is tailored towards decision-makers\, marketers\, operations managers\, supply-chain managers\, HR managers\, sales representatives\, IT personnel and/or financial controllers who want to learn more about Big Data and what it can do for their organization. \nThree use cases of target audiences: \n1. Senior VP of Marketing large American retail chain \nThe Big Data training helped me understand how to make use of different customer data sources in order to offer the right product at the right moment to the right customer via the right channel. Developing a Big Data strategy is not easy\, but this training enabled me prepare the board for our Big Data strategy \n2. Operations Manager at a Regional European Manufacturer Company \nWe have been thinking to make a move to become a smart factory\, but we did not have a common understanding what Big Data meant and what it could do for our organization. Since we took this training\, we now understand the different important aspects to take into account when starting with Big Data. We expect our smart factory to be operational shortly. \n3. IT Employee for a Local Australian Telecom Company \nMy manager asked me to take this training in order to better understand the business aspects of Big Data. Of course I have heard about Big Data\, but I am not a Big Data scientist. This training helped me better understand how we should approach Big Data. In addition\, I now know that I want to take more technical courses to actually become a Big Data Scientist \nLearning Objectives: \nBy the end of the course you understand what big data is and how it affects your organization \n\nYou will learn how to develop a big data strategy\nYou will learn about 8 important trends that affect any big data strategy.\nBig Data brings great responsibility. You will learn how to ensure the privacy of your customers and what the four ethical guidelines are.\nBig data requires new technologies\, in this course you will learn about the most important ones and how they affect your company.\nBig data will only becomes bigger and those brontobytes will become common language in the boardroom. You will understand where big data is heading to and how that affects your organization.
URL:https://marketing.com.au/event/big-data-strategy-1-day-training-in-sydney/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221217
DTEND;VALUE=DATE:20221218
DTSTAMP:20260406T074130
CREATED:20221009T001542Z
LAST-MODIFIED:20221009T002701Z
UID:22810-1671235200-1671321599@marketing.com.au
SUMMARY:Small Business Marketing 101: Influencers\, Collabs and Partnerships
DESCRIPTION:Learn how to raise brand awareness through powerful partnerships that reach your customers and grows your business. \nYou will learn:\n\nThe difference between influencers\, partnerships and collaborations\nWays to identify opportunities that are best suited to your brand and your business goals\nHow to approach brands you want to work with.
URL:https://marketing.com.au/event/small-business-marketing-101-influencers-collabs-and-partnerships/
LOCATION:Little B.I.G. House\, 6 Flour Mill Way\, Summer Hill\, NSW\, 2130
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221223T080000
DTEND;TZID=Australia/Melbourne:20221223T170000
DTSTAMP:20260406T074130
CREATED:20221009T001855Z
LAST-MODIFIED:20221009T002701Z
UID:22815-1671782400-1671814800@marketing.com.au
SUMMARY:Marketing Essentials Training in Perth
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-training-in-perth/
LOCATION:Perth\, WA\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260406T074130
CREATED:20221001T023130Z
LAST-MODIFIED:20221009T002700Z
UID:22742-1672358400-1672444799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260406T074130
CREATED:20221001T023310Z
LAST-MODIFIED:20221009T002700Z
UID:22744-1672358400-1672444799@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always. \n\nCourse Info \nCourse Length: 30 hours Online\nSelf-Paced Learning\nCompletion Time: up to 26 week\nProfessional Certification \n\nModules of Capability \nDMI Pro give you the tools to become a smart and capable player on the digital stage. When you’re done\, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge\, of your career\, of the brand new Certified Digital Marketing Professional that is you. \nHere is what you need to know 1-10: \n\nIntroduction to Digital Marketing\nContent Marketing\nSocial Media Marketing\nSearch Engine Optimisation (SEO)\nPaid Search (PPC) using Google Ads\nDisplay and Video Advertising\nEmail Marketing\nWebsite Optimisation\nAnalytics with Google Analytics\nDigital Marketing Strategy
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221230T080000
DTEND;TZID=Australia/Melbourne:20221230T170000
DTSTAMP:20260406T074130
CREATED:20221001T023859Z
LAST-MODIFIED:20221009T002700Z
UID:22746-1672387200-1672419600@marketing.com.au
SUMMARY:YouTube Marketing Online Course
DESCRIPTION:A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format\, as well as in virtual workshops. \nDate: On Demand\nDelivery: Online\nDuration: 20 hours. self paced \nLearn how to: \n\nCreate engaging YouTube videos\nUse paid YouTube ads\nRecord\, edit and publish videos\nGrow and manage your channel\nAnalyse and report\n\nKey Takeways:  \n\nA YouTube overview including features and advantages\nLearn how to create a channel\, upload video\, use ads\, playlists and end screens. Explore live\, 360° video and Shorts\nGrow your knowledge of optimising for maximum views\, how to grow your network and provide value to your audience\nOptimise your campaigns with analytics and insights. Report on key metrics.\nLearn the four Cs – Cross promotion\, Consistency\, Collaboration and Creativity\nCustomise your channel\, Call to Actions (CTAs)\, creating banners and encouraging engagement\nLearn about video production stages\, recording and editing. How to use Canva for editing and thumbnails\nExplore the range of advertising formats including TrueView\, Discovery and Bumper ads\, partnering with influencers and ad campaigns
URL:https://marketing.com.au/event/youtube-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230112
DTEND;VALUE=DATE:20230113
DTSTAMP:20260406T074130
CREATED:20230102T054153Z
LAST-MODIFIED:20230131T073552Z
UID:24183-1673481600-1673567999@marketing.com.au
SUMMARY:The Gartner Top 5 Marketing Predictions for 2023
DESCRIPTION:Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures\, marketing leaders look toward a future where smarter marketing leads to deeper\, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic\, operational\, technological\, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies\, ways to capture the most elusive audiences while navigating a fast-changing media landscape\, growing and strengthening effective loyalty programs\, and much more. \n\nWork with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel\nExplore new media formats and channels to reach elusive audiences\nInstill a deep understanding of motivations and needs in the design of customer loyalty programs
URL:https://marketing.com.au/event/the-gartner-top-5-marketing-predictions-for-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230112T123000
DTEND;TZID=Australia/Melbourne:20230112T160000
DTSTAMP:20260406T074130
CREATED:20230103T063636Z
LAST-MODIFIED:20230131T073552Z
UID:24236-1673526600-1673539200@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR