Digital Marketing Essentials Course
2018-07-17 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Do you want to learn about marketing success and digital marketing, this event will cover Facebook, Google Analytics and you will gain industry tips and tricks for successfully incorporating digital channels into your campaigns.
This is a two-day intensive course, where you will get a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives.
Learn to:

Understand the online marketing landscape and identify the appropriate online media to achieve your objectives
Understand the value of analytics and how to understand a Google Analytics report to create insights
Incorporate social media and content as singular parts of your marketing strategy and how to create gorgeous content using free tools, plus much more!

Future Customer Experience and Marketing Forum with AI
2018-07-25 | Australian Retailers Association, Level 1, 112 Wellington Parade, East Melbourne, VIC, 3002, Australia
Social marketing is a a whole new challenge for those who work in retail, the reason for this is because their networks because a one click path to purchase. Remaining up to speed with trends, platforms and most effective strategies to drive engagement and sales is challenging.
This practical fundamental workshop is suited to marketers needing sound guidance on how to use the social media. It first updates on the essentials of success in social media, then investigates the tools and techniques underpinning social engagement.
The workshop covers:

Identifying the essentials of social media success
Analysing networks, conversations and influencers to define a strategy
Creating a content distribution strategy to build brand personality and loyalty
Optimising tools for scheduling, automation and measuring performance

Social Media and Marketing
2018-07-25 | Australian Retailers Association, Level 1, 112 Wellington Parade, East Melbourne, VIC, 3002, Australia
Social media has as a very large impact on ensuring that you have sustained customer connections, in the Retail Industry, it is no exception. This workshop has been designed to marketers who need some guidance on how to use the social media drivers. You will be given an update on the essentials in social media and you will be looking into the different tools and techniques underpinning social media.

Digital Personalisation at Scale: Smart Marketing from Mattel
2018-07-25 08:15 - 10:00 (Australia/Melbourne) | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored, personalised content talks directly to them.
At this event you will learn:

How consumers engage with brands/retailers today across digital, social media, and mobile and what marketers can do to influence the path to purchase
How marketers can leverage Big Data to drive personalisation and customer loyalty and some of the challenges to executing this at scale
The challenges marketers face when driving consumer engagement and brand loyalty in an increasingly complex digital marketing ecosystem

Interactive Minds Digital Summit 2018
2018-07-26 - 2018-07-27 | Royal International Convention Centre, Brisbane Showgrounds, 600 Gregory Terrace, Bowen Hills, QLD, Australia
This is the sixth two-day digital summit designed for marketers to allow you to keep your skills fresh. It will showcase the latest digital marketing techniques and you will learn from the best in the industry. There will be two international keynote speaks, one from eBay and the other from Mattel, plus over 14 local experts. There will be topics from content to measurement, artificial intelligence to voice and prioritisation and stakeholder buy in.

Understanding Facebook Advertising
2018-07-26 09:00 - 12:00 | InterContinental Perth, 815 Hay Street, Perth, WA, 6000, Australia
Facebook advertising is an extremely powerful medium when used correctly. This event will show you some of the different possibilities that these platforms have and also show you what targeting that is available. Once you have a basic understanding on these platforms, you will be able to achieve your goals and also gain an incredible ROI.
At the Masterclass you will learn:

Developing a Strategy
Running a Campaign in Ads Manager
Understanding the Objectives
Demographic, Behaviour & Interest Targeting
Creating Custom & Lookalike Audiences, plus more!

CXO Leaders Australia
2018-08-08 - 2018-08-09 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
The 5th annual CXO Leaders Summit Australia is an invitation only event and intended for Australia’s most senior marketing, customer experience and digital leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates, while the informal networking sessions promise to create a unique interactive forum.

LinkedIn Training Course (Sydney)
2018-08-09 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
With so many people on LinkedIn, it is important to be able to use it properly and to its full potential. There are 2 ways that LinkedIn can be used, for marketing or for your career. This 1 day workshop will teach you about the main features:

Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use Linkedin search to find sales/work leads
Publishing – what to write and how to do it

Social Media Course (Sydney)
2018-08-10 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This 1 day workshop has been designed to give you an understanding of how to use social media for your marketing. It will give you the direction and tools to help you become more focused and effective. It will help you think strategically about your social media so you can be successful in the long run and it will give you practical tips for quick gains.
For each of the major platforms you will learn:

how they work (a simple intro)
how to use them for marketing
key strategies for success, plus more!

Adobe Symposium
2018-08-15 - 2018-08-16 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
Customers always want amazing experiences, either shopping online for a product or a service. As the Marketing guru for your company, you’re the one who will make them as you are the one who knows the power of the experience economy. If you want to engage with your customers at a deeper level and create unbelievable experiences, then this is the event for you.

Speakers:
You will learn from experience makers before you. We’ll inspire you with stories from your peers who have created great experiences. Learn how they did it, so you can do better for your customers. The speaker indclude:

David Godsman, Chief Digital Officer, The Coca-Cola Company
Mark Teperson, Chief Digital Officer, Accent Group Ltd
Cindy Gallop, Brand Reinvention Consultant
Tim Urban, Creator, Wait But Why

Content Marketing: Shifts, Trends & Results - Melbourne
2018-08-15 08:00 - 10:30 | The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, VIC, 3000, Australia
Digital content for business is extremely vital for your organisation, however with change continually occurring within audiences, content consumption and platforms used. It’s vital that the way content is created, distributed, measured and reuses is reviewed regularly to ensure it leverages the current opportunities available.
This event will explore the latest digital content methods and tactics working for marketers both internationally and locally. The speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like.
We are excited to be joined by Ashley Ward international digital marketing expert from SEM Rush who will be in Australia from the USA for this event.

CMO Summit 2018
2018-08-20 - 2018-08-22 | RACV Royal Pines Resort, Benowa, Gold Coast, QLD, 4217, Australia
The marketing industry is coming into an exciting and challenging time. There will be more and more competition and evolving minds of consumers, marketers must strategically craft a marketing strategy that talks to their audience and strengthens brand presence. Thinking like a customer as the heart of the business will help scale the heights and maintain their place in the market. This conference has been designed to help marketers do this.

Content Marketing: Shifts, Trends & Results
2018-08-21 08:00 - 10:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
With change happening all the time with audiences and their content consumption it can be hard to keep on top of, however, the value of digital content for businesses is extremely important. It is important that the way content that is created, distributed, measured and reused is reviewed regularly.
Whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.
Our Speakers

Ashley Ward, Digital Marketing Strategist, SEMrush
Elissa Hudson, Senior Marketing Manager, HubSpot
Nicki Williams, Senior Brand Strategy Manager, APAC, BuzzFeed

DigiMarCon Australia 2018
2018-08-22 - 2018-08-23 | ANZ Stadium, Edwin Flack Avenue, Sydney, NSW, 2000, Australia
DigiMarCon Australia 2018 will bring together speakers in the digital marketing industry, you will learn upcoming strategies, innovative technologies, best practices and insights from digital marketing campaigns that have been successful. You will learn about different topics such as Web Experience Management, Content Strategy, Mobile Marketing plus much more.

Content Marketing: Shifts, Trends & Results - Brisbane
2018-08-22 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
At this event you will explore the latest in digital content methods and tactics working for marketers both internationally and locally. The speakers at this event will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like.
Digital content for business is extremely vital for your organisation, however with change continually occurring within audiences, content consumption and platforms used needs to change also.
We are excited to be joined by Ashley Ward international digital marketing expert from SEM Rush who will be in Australia from the USA for this event.

LinkedIn Marketing: Build Your Brand & Create Business Opportunities
2018-08-29 10:00 - 12:00 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
With the growth of LinkedIn as a social platform, it is an ideal tool for key decision makers. This is a perfect marketing channel for building brand awareness and creating business opportunities. This interactive workshop will give you the tools to build both your personal brand and also your company’s brand. Attendance at this event will show you how to develop and implement LinkedIn marketing strategies to help get your corporate brand in front of the correct audience.

ADMA Global Forum 2018
2018-08-30 - 2018-08-31 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
This conference that goes over two action-packed days, you will discover new inspirational perspectives and the latest practical applications from brands delivering an exceptional customer experience on a global scale.
This Forum has been designed specifically to ensure you and your team walk away with actionable strategies to help drive customer experience excellence within your own organisation.
Speakers

Fred Neil, Head of Consumer Marketing, Amazon India
Joe Urbany, Professor of Marketing, University of Notre Dame
Troy Barnes, Chief Customer Officer, Pizza Hut Asia Pacific
Alexander Meyer, CMO, The Iconic
Alyse Sue, Co-founder, Transhumanism Australia, plus many more

Social Media for Business (Masterclass)
2018-08-30 08:30 - 12:00 | InterContinental Perth, 815 Hay Street, Perth, WA, 6000, Australia
Do you have an understanding on how social media works? At this half-day event you will take a look at the in-depth reasons why things happen the way they do with social media and how to to maximise your resource strapped environment. You will learn from Meg Coffey the nuts and bolts of Facebook, Twitter & Instagram which will help you with your ROI
At this event, you will learn:

How social communicates your brand
The basics of Facebook, Instagram, Twitter
What’s new & the latest trends in social media
Hashtags & other jargon, plus more!

Digital Marketing Masterclass - Melbourne
2018-09-06 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
This workshop has been designed to show senior management from B2C brands how they can use the latest digital marketing tools and techniques to generate new business and retain loyal customers. Some areas that will be discussed are data management, content marketing, mobile marketing and programmatic advertising. You will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions.

Social Media Course - Sydney
2018-09-07 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This one-day course has been designed to give you a clearer understanding of using social media for marketing. It will help give you direction, tools and the confidence so you can be more focused and effective. The focus at the course is Facebook and Instagram, as these are 2 of the most popular social media platforms. You will be taught about how they work, how to use them for marketing, key strategies for success, what content to post, plus more!
They will also introduce you to social media planning:

Provide a strategic approach
consider which platforms to choose
brainstorm content ideas
help you start your own plan

Marketing Data Science Workshop
2018-09-11 - 2018-09-12 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Whether you’re a marketer, data analytics professional or full-fledged data scientist, this course offers a business solution for your organisation. Over this two day event you will unpack the fundamentals of marketing data science and strategies for successful implementation of a marketing analytics program of work. You will look at everything from predictive analytics and machine learning algorithms and customer segmentation strategies, plus more.
At this event, you will also learn about:

Fundamentals of data science and analytics for marketing
Real-time experimentation with data science in a hands-on interactive case study
Customer segmentation, personas and clustering algorithms, plus more

Digital Marketing Masterclass - Brisbane
2018-09-11 08:30 - 12:30 | TBC Brisbane
This Digital Marketing Masterclass has been put together for those in senior management from B2C brands. It has been designed to show you the latest digital marketing tools & techniques in order to retain the current customers that you have as well as to generate new business. Some of the topics that you will learn about are search, social media strategies, data management, content marketing, mobile marketing and programmatic advertising.

Behind The Scenes: Digital Media Outcomes
2018-09-12 08:00 - 10:30 | The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, VIC, 3000, Australia
As there are so many different opportunities on where and how to place your media and what to spend, it can get hard to ensure your media spend stays fresh, engages your audience and also generates the best ROI. At this event you will examine the most effective ways that marketers are finding their audience, selecting channels and measuring media success. This can be advertising across different platforms, such as Facebook, Google, Spotify, YouTube or something else. You will explore how to re-invigorate your media activity to ensure your messages are fresh and attract attention.

Digital Marketing Masterclass - Sydney
2018-09-13 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
With this event been designed for senior marketers from B2C brands, we understand that your time is valuable so this workshop trims the traditional conference model down into an event that optimises your time out of the office. It combines presentations with in-depth discussions with digital experts, allowing you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

Social Media Course (Brisbane)
2018-09-14 08:00 - 17:00 | Media School Studio – Brisbane, Fishburners, 155 Queen Street, Brisbane, QLD, 7000, Australia
This one-day social media course, will give you an understanding about social media marketing and also give you the tools and ideas to help to get it started. As Facebook and Instagram are the most popular social media platforms, event will focus on those 2 platforms.
You will learn:

How the platform can be used for marketing
Strategies for long-term success
Practical tips for quick gains
The kinds of content that works

RESET 2018
2018-09-18 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
RESET is the leading forum for the who’s who in Australian marketing. Designed to inspire and disrupt your thinking with an extraordinary line up of international speakers, RESET will equip you to confront your everyday challenges and rethink accepted marketing practices. This is the one day in the year that no marketer should miss.

Shaping the Future of Government Marketing & Communications
2018-09-19 - 2018-09-20 | Canberra Rex Hotel, 150 Northbourne Avenue, Canberra City, ACT, 2601, Australia
With technology always changing the way information is processed and shared, the public sector needs to raise its standards to help deliver timely communication & marketing strategies that engage stakeholders and keep trust.
At this event you will hear from experts who are keeping up with the pace of the world, building trust and engaging audiences, producing creative content and delivering cost effective marketing and communications campaigns.
At this event you will learn:

Create behaviour change through meaningful and engaging campaigns
Make simple content the heart of your communications
Create and implement data-driven strategies, plus more!

Content Marketing – Creation, Curation & Strategies
2018-09-27 09:00 - 12:00 | InterContinental Perth, 815 Hay Street, Perth, WA, 6000, Australia
This half day masterclass has been put together to teach you how to utilise social media for your business both efficiently and strategically.
The Masterclass will teach you:

create v curate: what does it all mean
the apps and tools we use and love
how to create a content calendar
time-saving tips & tricks for content creation, plu more!

How Marketers Can Maximise Productivity and Focus
2018-10-03 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
With this industry always changing and people having so many multiple priorities & high expectations it can be hard to keep up, in this industry the main difference between an effective & an overwhelmed marketer can be processes, systems and techniques which are used to focus and maximise productivity. At this event you will learn what matters most and how to consistently be productive. This event ha been designed for those people who’s to-do lists are never-ending, when you have too many things on your plate or that your day just seems to disappear.
You will hear from 3 speakers who will share their personal experiences to do with:

How they focus on activities that will progress their goals
What productivity looks like to them
The tools, processes and technology they use to keep on track
How to take time out from distractions from the team, new priorities or shiny objects

Modern Marketing Summit
2018-10-04 | Ovolo Hotel, 6 Cowper Wharf Roadway, Woolloomooloo, NSW, Australia
This 1 day conference has been put together for marketers in all areas of the industry, you will hear from some of the best brand and agency marketers, who will be discussing the hottest industry topics. It has been designed to change the way you think about modern marketing and programmatic innovations while uncovering new trends, technologies, and case studies to propel your strategy further.
