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Masterclass Membership Marketing: How to Attract, Recruit, Engage and Retain Your Members
2023-03-02 12:30 - 16:00 (Australia/Melbourne) | Online
Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business, professional association with a long history or a fitness club, this workshop will help you discover new strategies, tactics, and practical tools for member recruitment, ongoing engagement and stable membership growth.
The membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong, ongoing relationships with their customers, membership and subscription models are on the trend.
From giants like Netflix, Tesla and Uber to small business owners delivering sets of socks, toilet paper or ongoing fitness programs, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions.
So what is membership marketing and why is it different to product / service marketing?
While membership / subscription business model provides you with an opportunity of predictable recurring revenue, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community.
During this workshop you’ll learn:
✔️ Creating and communicating your Member Value Proposition (MVP)
✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty
✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors, typical mistakes at every step of the journey
✔️ Digital tools for your membership – review of existing software for subscription transaction management, member-only content and online communities.

SEO Masterclass: Learn How To Take Your Website to #1 On Google
2023-03-09 12:30 - 16:00, 2023-06-15 | Online
Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance
3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

MeasureCamp Virtual 2023
2023-03-11 | Online
MeasureCamp was an idea conceived back in mid-2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps.
The solution is a conference which is free to attend but held on a Saturday, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.

Mumbrella CommsCon
2023-03-11 08:00 - 17:00 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
Mumbrella CommsCon is an unmissable event for the PR and communications industry in Australia. Hear from the leading PR and communications executives who are in the thick of the action using their knowledge and insights to shape what best practice is.
The one-day conference provides delegates with a platform to dissect and discuss the pertinent issues both locally and internationally. Network with colleagues, meet inspirational leaders, and keep your finger on the pulse of a rapidly evolving market. This is a day you can’t afford to miss.

Social Media Marketing World 2023
2023-03-13 08:00 - 2023-03-15 17:00
Social marketing is changing more and more each day. If this industry has taught us anything, it’s that you’ve got to embrace change to get ahead.
Join thousands of the world’s smartest marketers and influencers at the only marketing conference you need to attend—brought to you by Social Media Examiner!
You’ll walk away with real business-building ideas that you can put to work for your business or clients right away.
Experience it in beautiful San Diego, California from March 13 to 15, 2023 when you attend the 10th annual Social Media Marketing World!

Take Your Social Marketing to the Next Level

Social Media Marketing World focuses on four primary areas of social marketing: organic social marketing, paid social, social strategy, and content marketing.
Social strategy: Are you looking for a master plan to guide your future marketing? Let our expert trainers show you different ways to achieve your objectives.
Organic social marketing: Covering TikTok, Instagram, Facebook, LinkedIn, and beyond, this track will help you create more exposure, engagement, and sales.
Content marketing: Want to embrace content in all its forms? If you want to understand how to use content to grow and nurture a loyal following, this is the track for you.
Paid social marketing: Want to master paid acquisition from Facebook to YouTube? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.
PLUS, with your All-Access ticket, you gain access to an extra day of marketing workshops focused on broader marketing topics, such as email marketing, analytics, and beyond!

Mumbrella's Retail Marketing Summit
2023-03-23 | Sydney
Mumbrella’s Retail Marketing Summit is Australia’s leading summit for retail and FMCG marketers. Hear from expert industry speakers explore the biggest issues and opportunities in the industry. Don’t miss the chance to discover cut-through solutions and ideas and networking with your peers.

Mumbrella Automotive Marketing Summit 2023
2023-03-28 | Sofitel Melbourne on Collins, Collins St, Melbourne, Victoria, 3000, Australia
The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.

Digital Marketing Europe 2023 Conference
2023-03-28 - 2023-03-29 | Online
Introducing Digital Marketing Europe 2023 Conference, a virtual 2-day experience including inspiring sessions and keynotes, panel discussions, networking opportunities and much more! It is an opportunity for global experts at any level to participate, network, and advance in their careers!

Be a part of something truly special – speak and engage at Digital Marketing Europe 2023 Conference.
Submissions are welcome from Marketers of Brands, Agencies, and Technology Enablers who would like to share their knowledge and exchange experience about the latest strategies, tactics, practices, and tools in the digital marketing industry.

The MarTech Conference 2023
2023-03-28 - 2023-03-29 | Online
Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy.
A delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general.
The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and satisfying privacy requirements, for starters.
Discover the tools, technologies, solutions, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech, online March 28-29, for FREE.

Your free pass unlocks the entire program, featuring empowering keynotes, expert-led sessions, data-rich case studies, and dozens of marketing technologies that streamline operations and boost profits.
It’s 100% free and 100% online — no expense reports, no time out of the office, and no travel risks required. Plus, instant on-demand access is included for free so you can explore when it fits your schedule.
Join the ranks of nearly 60,000 marketers who have trusted MarTech to equip them with the tools and tips they need to power organizational success!

Retail Fest 2023
2023-03-28 - 2023-04-05 | Gold Coast Conference & Exhibition Centre
In what will be a shakeup to how Australia’s online retail community comes together, Retail Global is moving away from the traditional 3-day conference format to bring you Australia’s very own Retail Fest on the Gold Coast. A week-long celebration of all things eCommerce.

Taking place 28 – 31 March 2023 Retail Fest will encompass an Awards evening, Marketplace Meetups, Sponsored Parties, eCommerce workshops, Charity Gala along with the traditional 3-day Retail Global conference & exhibition.

Ad World 2023
2023-03-29 - 2023-03-30 | Online
Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.
For two days on 29-30 March 2023, Ad World will stream 6+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

Masterclass: Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
2023-03-30 12:30 - 16:00 | Online
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.
This Workshop is designed for digital marketers, all-rounders, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
Topics Covered

Latest tools and techniques brands are using to intimately understand their customers and their online behaviour
How to balance smart data insights and inspired strategy to drive competitive marketing strategies
How to increase a company’s customer orientation through better understanding of customer’s online behaviour
Effectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns
Optimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making
Extracting meaningful insights and build actionable strategies that will dominate the competition

Social Media Marketing World 2023 On Demand
2023-04-03 | Online
Is traveling to San Diego for Social Media Marketing World 2023 just not an option for you?
What if you could catch ALL the conference sessions at your convenience without any travel expenses or the need to replicate yourself? The good news is now you can! For a fraction of the cost of a regular ticket, you’ll get full access to recordings of EVERY session. Yes, every keynote, the hands-on workshops, and each great session—the ones people travel thousands of miles to see—will be at your fingertips.
With your On-Demand Ticket, you’ll have access to online recordings of everything. You can watch playbacks from your computer, tablet, or smartphone at your leisure.
Why Consider an On-Demand Ticket?

Soak in knowledge from the world’s leading social media marketers at your own pace.
Economically experience the best of Social Media Marketing World.
Eliminate the costs of travel, including airfare, hotel, and car rental.
Study key sessions by watching them multiple times if needed.
Access tons of social media marketing sessions that could transform your business.

Studies show people who further their professional development are more successful, reach their business goals faster, enjoy their work more, build better relationships, and earn a higher income!

Masterclass: Build & Develop Your Personal Brand
2023-04-06 12:30 - 16:30 | Online
This powerful 4-hour online workshop will show you how to create a
thought leadership strategy that goes the distance!
Learn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know, like and trust you.
Who is it ideal for:

Marketing Consultants
CMOs looking to build their personal brand
Senior Professional Marketers
Agency Owners
Content Marketing Specialists
Founders & Entrepreneurs
High-Performing Business Leaders

Outcomes:

Position yourself for more premium career opportunities
Attract more new business (if agency or business owner)
Command a higher salary (if employed)
Charge higher rates (if self-employed)
Be better equipped to help your clients/employer navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace
Fast track the growth of your own business by becoming a thought leader
Attract prestigious collaboration opportunities

What you will learn:
Introduction to Thought Leadership

What is good Thought Leadership?
How it is a fusion of Leadership & Strategy & Marketing
Why thought leadership content is different to other content
Why this type of content will deliver a better ROI for your career/business
Why it’s the fastest growing modern marketing discipline

Thought Leadership Strategy

Business/Career Goals Alignment
How to set your thought leadership goals and what is realistic
The Do’s and Don’ts of a successful thought leadership strategy
Monetising Your Message

Thought Leadership Branding

Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
The 4 non-negotiables of a brand that connects with its audience
Messaging and Positioning Fundamentals for thought leadership
Pivoting and Re-positioning

Thought Leadership Content

Choosing your Topics and Themes
A plan for extracting your own thought leadership
How to turn your ideas into compelling content
7P Framework for creating high-converting thought leadership content consistently
The 3 Systems you need to get your thought leadership to market
How to measure your content success

Masterclass: E-mail Marketing
2023-04-20 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

Masterclass: Content Strategy & Copywriting
2023-04-26, 2023-06-07 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

Mumbrella Audioland
2023-04-27 | Sofitel Sydney, 12 Darling Dr, Sydney, 2000, Australia
Audioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry.
Industry professionals from brands, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.

Mumbrella Audioland 2023
2023-04-27 | Sofitel Sydney, 12 Darling Dr, Sydney, 2000, Australia
Audio is a key component of the media and marketing industry, and it’s experiencing significant investment and growth. From radio and streaming to audio advertising campaigns, podcasts, sonic branding and identity and more – audio is a constant in the industry.
Audioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry.
Industry professionals from brands, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.

Masterclass: Make LinkedIn work harder for you: Strategy and Essentials
2023-05-11 | Online
Discover how to make LinkedIn work harder for you in this practical half day workshop. With over 575 million users worldwide and over 9 million users in Australia, Linked In is the premiere B2B marketing platform.
If you want to connect with potential employers or recruiters, build your personal brand or brand awareness, promote thought leadership, get your content in front of the right B2B audience and attract the right leads, this is the workshop for you.
Topics Covered:

Why LinkedIn is good for your business
Optimising your personal LinkedIn page
Creating a LinkedIn company profile
Lead generation strategy
Content creation for LinkedIn
Plus plenty of real life case studies and best practice examples

Key Learnings:

How you can benefit from LinkedIn.
Hints and tips to build quality leads.
How to create quality content to stand out from the crowd.
How to create a powerful company page.
Perfect your Linked In profile and attract the right audience.

Mumbrella CommsCon 2023
2023-05-11 | Sofitel Sydney, 12 Darling Dr, Sydney, 2000, Australia

SMX Advanced: Expert-level search marketing training
2023-06-13 - 2023-06-14 | Online
The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high, user experience is more important than ever before… and critical factors like passage rank, MUM, BERT, AI, and machine learning are shaping the future of search.
Explore these and more critical issues and the actionable tactics you need to tackle them head-on online at SMX Advanced.
For the first time ever, you’ll access the world-class programming SMX Advanced is known for free — all without leaving your desk. No expense reports. No airline ticket. No kidding.
This is the only conference designed by advanced search marketers for search marketers. Don’t miss your once-a-year opportunity to join us at SMX Advanced and learn sophisticated, brand-safe, actionable tactics that can help you deliver more qualified traffic, drive revenue, and stay a cut above the competition.

18th ACM ASIA Conference on Computer and Communications Security
2023-07-10 - 2023-07-11 | Melbourne, VIC, Australia
We see a world where computing helps solve tomorrow’s problems – where we use our knowledge and skills to advance the profession and make a positive impact.
The 18th ACM ASIA Conference on Computer and Communications Security will be held in Melbourne
Building on the success of ACM Conference on Computer and Communications Security (CCS), the ACM Special Interest Group on Security, Audit, and Control (SIGSAC) formally established the annual ACM Asia Conference on Computer and Communications Security (ASIACCS).

human creativity x AI
2023-07-12 | NSW Teachers Federation Auditorium, NSW
humAIn is an AI conference for the media and marketing industries. It aims to distinguish the helpful from the hype-cycle, and examines the real-world applications of AI for the media and marketing industry, now and in the near future.
​This event will build a community of practice discussing and defining the key implications, showcasing successful case studies, and helping the industry grapple with emerging issues to make the best use of this new technology.
humAIn will deliver a program that sees everybody leave with a playbook to make the most of the AI wave in their jobs, and to connect the humAIn community to the service providers and technologists who can offer practical benefits in the immediate and medium term.

Practical AI for Non-Coders
2023-07-13 | Online
Practical AI for Non-Coders is a 4-week short course for non-technical early adopters who want to make the most of the Artificial Intelligence paradigm shift without having to re-skill in the process. Its aim is to give students a solid understanding of the basic constraints and capabilities of contemporary Artificial Intelligence systems so that they can form their own conclusions.
After decades of relentless development, Intelligent Machines have finally broken free of the research lab and are making their way into everyday life. Unicorns like ChatGPT are achieving record-breaking uptake (over 100 million users within 2 months), but at the same time serious publications observe that more than 75% of all A.I. projects ultimately fail. Without a background in data science, it can be difficult to cut through the hype and understand what modern Artificial Intelligences are actually capable of.

Agency Summit ‘23
2023-07-14 | Online
On Wednesday, June 14th, we’re hosting our annual virtual event for marketing agencies, Agency Summit ‘23. This free event packs in live workshops, discussion panels, on demand breakout sessions, solution demos, and networking opportunities.
What’s the biggest challenge you’re facing right now with your agency?

Building pipeline?
Streamlining processes?
Retaining talent?

Or maybe it’s personal… maybe you haven’t taken a vacation day in years because you’re so busy working in your business, you haven’t had time to work on your business and give yourself room to breathe.
You’re not alone. 55% of agencies report growing their business as their #1 struggle.
And the past few years haven’t exactly made things easier. So we want to help.

Mindvalley AI Summit 2023
2023-07-14 - 2023-07-16 | Online
With each passing day, AI is deeply transforming the way we live, work, and interact in almost every facet of life imaginable. Its impact is already visible in numerous sectors.
​​And as we approach this turning point, a critical question arises:

How will you show up in this new world?

By participating in the summit, you’ll gain insights into the cutting-edge AI innovations, and bleeding-edge advancements shaping the very frontier of the business landscape.
You’ll learn from Naveen Jain who founded Viome which uses AI to analyze your gut microbiome and has developed AI models that can now predict cancer and he’s on a mission to eradicate disease on a global scale.
You’ll learn from Manon Dave, an artist and musician who’s responsible for 2 of Time Magazine’s Best Inventions of 2022 including the ROLI Seaboard Keyboard for musicians and more recently, his song “Biggest”, rapped by Idris Elba was selected for the iPhone 14 ad. Manon will teach you how to use AI to generate art and music.
You’ll learn from Vishen Lakhiani, the founder of Mindvalley who scaled his company to $100m in revenue. As a CEO and entrepreneur, he’s applied AI to effectively shave off one and a half days of his work week, giving him increased amounts of freedom and since January 31st when he started using AI deeply into his work.
The future is here, and it’s time for us to step up and meet it.

How prepared are you for the new age of AI?

A 2023 report by Goldman Sachs reveals a staggering figure, up to 300 million full-time jobs are at risk of being exposed to AI.
The PwC’s Hopes and Fears Survey 2023 states that AI unveils a worrying reality for C-suite leaders and the situation may be ‘worse than CEOs think.’
A report by the World Economic Forum estimates that 44% of workers’ skills will be disrupted in the next five years, That’s nearly half the global workforce.
As we navigate this imminent AI-driven era, one truth becomes apparent:

You will not be replaced by AI. You will be replaced by someone using AI.

Not only do these sessions provide a deep and holistic understanding of AI, but they also offer tremendously valuable insights, strategic guidance, and present a roadmap to integrating AI powerfully and sustainably into organizations.

Digital Forum – FMCG & Consumer Brand eCommerce 2023
2023-07-18 | Online
For this event we have a formidable line up of experts in store to discuss how brands can maximise the eCommerce opportunity and best prepare for future success as sales increasingly shift online.
During this 90 minute session you can expect:

An initial briefing outlining the state of eCommerce in Australia, changing consumer expectations and how to build foundations to succeed.
An expert panel of leaders who will share insights and knowledge on how best to leverage the opportunity and build strong foundations.
Round-table discussion in smaller groups to discuss and share ideas with peers.
