Managing Marketing in a Multi Channel Retail Environment – SYDNEY
2016-02-24 | Sheraton On The Park, 161 Elizabeth Street, Sydney, NSW, 2000, Australia
Do you know what it takes to become a modern marketer in this faced paced, technology dominate, evolving retailing environment of 2016? The Inside Retail Academy focuses on educating and inspiring retail executives, teams and graduates through cases studies and insights from leading experts in marketing and retail.
This not to be missed marketing conference will showcase a huge expert lineup of speakers, such as:

John Batistich – Director Marketing, Scentre Group
Simon Rossi – General Manager, Uber
Levi Aron – Country Manager, Deliveroo
David Bauer – Marketing Manager, Supercheap Auto
Dr. Violet Lazarevic – Research Unit Department of Marketing, Monash Business School
Julie Stevanja – Founder & CEO, Stylerunner
Daye Moffitt – Strategy Director, Principals
Dave Goodfellow – Social Intelligence Lead, SDL
James Johnson – Director Customer Success & Retail Practice, Demandware

The Brand Forum 2016
2016-02-24 - 2016-02-25 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
The Brand Forum 2016 is a two day essential brand marketing event, bringing together 350 in-house marketing executives from all sectors of the economy for a forum discussion about the importance of brand strategy and marketing in business strategy.
This year’s event will headline Samsung’s Chief Marketing Officer, Marc Mathieu, as he speaks about how to “De-average Marketing”. Alongside Marc Mathieu will be Jonathan Mildenhall, Chief Marketing Officer of Airbnb.
This two day event is packed full of keynote speakers from both national and international organizations that are the leading marketers of today, providing knowledge and expertise to attendees to help educate the marketers of tomorrow.

Google Analytics 101 & 201 Training
2016-02-25 - 2016-02-26 | Melbourne Business School, 200 Leicester Street, Melbourne, Victoria, 3053, Australia
Unlock the potential of Google Analytics and learn how to build a successful online presence with Google Analytics Certified experts from Loves Data. More info is found on: http://lovesdata.co/A8fA

Google Analytics Course presented by Loves Data, Melbourne 25 & 26 February 2016
2016-02-25 - 2016-02-26 | Melbourne Business School, 200 Leicester Street, Melbourne, Victoria, 3053, Australia
Learn how to improve the performance of websites and online marketing campaigns with Google Analytics Certified trainers from Loves Data, the leading provider of Google Analytics training in Australia

Measurable Marketing - Melbourne
2016-02-25 09:00 - 13:00 (Australia/Melbourne) | Unnamed Venue, 123 Queen St, Melbourne, VIC, 3000, Australia
Arrow Digital has put together a seminar to help small business owners understand the basics of marketing and how to navigate their way through marketing in 2016 and beyond.
The seminar will cover topics such as:

Measurement Myths
Measurement Metrics
Integrating On and Offline Marketing
Website Terminology and Metrics
Social Media Terminology and Metrics

Introduction to SEO & Analytics
2016-02-25 18:00 - 19:00 | Collective Campus, Level 1, 20 Queen St, Melbourne, VIC, 3000, Australia
SEO and Google Analyitcs are some very important aspects of digital marketing, not to be overlooked. This introduction course at Collective Campus will give participants a strong, fundamental understanding of what SEO and Google Analytics can do for your business. If you’re running an online store, starting a blog or have a website for your business, this class is a great starting point to getting your website in front of the right people and improving your business’s online presence.
Some of the topics covered by this class are:

The evolution of SEO.
Basic SEO ranking factors.
The power of analytics.
Google analytics 101

Limited spots available, Book now to reserve yours

MediaSocial 7 – Jeff Bullas
2016-02-25 18:00 - 22:00 | Bar 100, 100 George St, The Rocks, Sydney, NSW, 2000, Australia
An exclusive event for marketing professionals to grow their networks and stay on top of the latest developments in digital media, technology and marketing. This even is for any professionals in the fields of public relations, marketing, advertising, media, technology enthusiasts and media relations. MediaSocial 7 will showcase a presentation by industry marketing thought leaders giving their insight into different technologies, media channels and how to best utilize them.

The Small Business Expo
2016-02-27 - 2016-02-28 | Southport Tafe, 91/99 Scarborough St, Southport, QLD, 4215, Australia
The Small Business Expo showcases businesses from around the country, helping you understand what it takes to create and run a successful small business. Leading small business owners will guest speak, sharing their knowledge, experiences, successes and failures to help you in creating and running your own business. Run across 2 days, this expo will feature big name brand exhibitors such as Bank of Queensland, Harvery Norman and Griffith University… an opportunity not to be missed.

Interactive Minds: Marketing to Millennials - Brisbane Breakfast with StumbleUpon (Brisbane)
2016-03-03 08:00 - 10:15 | Cloudland, 641 Ann Street , Fortitude Valley, Queensland, 4006, Australia
Interactive Minds: Marketing to Millennials – Brisbane Breakfast with StumbleUpon (Brisbane)
Key information

Date: Thursday 3rd March
Time: 8:00am – 10:15am
Where: Cloudland Rainbow Room, Fortitude Valley
Cost: Early bird $129 (until Feb 18) / Standard ticket price $139 / Table prices available

Join us for an exclusive breakfast with Anne Gherini, Head of Marketing at StumbleUpon, to discover why the millennial audience is vital and how you can reach and engage with them online. Already the largest demographic by size and dominant in the workforce, millennials are accountable for over a trillion dollars in purchasing power worldwide.
Anne is joining us from Silicon Valley in the USA specifically for this event. While you enjoy a hot breakfast, Anne will present a 50 minute presentation on insights such as: Key ways in which millennials differ from past generations and why this matters

The impact that this audience is having on the way companies approach mobile, online advertising, email, social and content creation
Understand the most important digital marketing trends for 2016 from Silicon Valley
The techniques that work best for acquisition and retention of a millennial audience that any team can begin implementing today

Purchase your ticket online at http://bit.ly/1nKftVx

Interactive Minds: Marketing to Millennials – Melbourne Breakfast with StumbleUpon
2016-03-04 08:00 - 10:15 | Maia, Shed 14, Central Pier, 161 Harbour Esplanade, Docklands, Victoria, 3008, Australia
Key information

Date: Friday 4th March
Time: 8:00am – 10:15am
Where: Maia, Central Pier Shed 14, Docklands Melbourne
Cost: Early bird $139 (until Feb 18) / Standard ticket price $149 / Table prices available

Join us for an exclusive breakfast with Anne Gherini, Head of Marketing at StumbleUpon, to discover why the millennial audience is vital and how you can reach and engage with them online. Already the largest demographic by size and dominant in the workforce, millennials are accountable for over a trillion dollars in purchasing power worldwide.
Anne is joining us from Silicon Valley in the USA specifically for this event. While you enjoy a hot breakfast, Anne will present a 50 minute presentation on insights such as:

Key ways in which millennials differ from past generations and why this matters
The impact that this audience is having on the way companies approach mobile, online advertising, email, social and content creation
Understand the most important digital marketing trends for 2016 from Silicon Valley
The techniques that work best for acquisition and retention of a millennial audience that any team can begin implementing today

Purchase your ticket online at http://bit.ly/1PcSrgo

Digital Marketing Training - Sydney
2016-03-07 - 2016-03-09 | UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney, NSW, 2000, Australia
Learn how to measure and improve your social media advertising, search and display marketing with Google Certified experts from Loves Data.
Whether you’re an experienced advertiser or just getting started with online campaigns, our Digital Marketing Training is designed to suit all skill levels. By the end of this course, you’ll be able to confidently run your own online campaigns, manage budgets and improve your ROI through optimisation and testing.
You’ll learn how to use the search network, including Google AdWords and Bing ads, running display campaigns and setting up remarketing. We’ll cover advertising on social media including platforms such as Facebook, Twitter, YouTube and Instagram.
The course is designed to help you take away and apply the learnings to your own campaigns. There’ll be live demos, exercises, quizzes and dedicated time for Q&A throughout the course.
For more information and booking please visit our website (http://lovesdata.co/iDMxo) or contact us on 02 9922 8111

Digital Marketing Training presented by Loves Data, Sydney 7–9 March 2016
2016-03-07 - 2016-03-09 | UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney, NSW, 2000, Australia
During this three day course you will learn how to measure and improve your social media advertising, search and display marketing activities with Google Certified experts from Loves Data.

Lightning in a Bottle: The power of branded video content
2016-03-31 17:45 - 20:00 | Blank Canvas (Below Hard Edge Office), 337 Moray Street, South Melbourne, VIC, 3205, Australia
Digital video content is revolutionising the way that brands communicate with their audiences – but is it for everyone? Sportsbet Marketing Director Barni Evans discusses how companies leverage video.

48-hour Success Accelerator
2016-04-02 - 2016-04-03 | RC Creative Melbourne, 231 Chapel Street, Prahran, VIC, 3181, Australia
An intensive program designed to build your startup in just two days!
You will learn from a crew of industry experts who can help you develop your business dreams and grow your startup.
Is there any area of business that needs a little more love and attention?
We’ve got you covered! – A jam-packed program covering branding, product development, publicity and marketing, video storytelling, social media, sales, coding and web development, legal, public speaking, lead funnels and so much more!
You will be able to tap into the knowledge of your fellow entrepreneurs as well as expert insights of the facilitator and guest speakers.
What You Will Learn:

How to develop your initial business model and value proposition
What it takes to grow a successful start up including why startups fail and succeed.
How to gain funding for your startup including crowdfunding and raising capital
Learn the fundamentals of branding and building an incredible brand
Compiling a pitch deck and perfecting it
Gearing your mindset towards business growth
Lead fundamentals and marketing automation

For tickets and more information – https://www.entrepreneursocialclub.com.au/success-accelerator-registration/
This is an intensive value-packed program designed to help you accelerate your success in one weekend.

Google Analytics Training presented by Loves Data, Brisbane 4 & 5 April 2016
2016-04-04 - 2016-04-05 | University of Queensland Business School, Central Plaza One, 345 Queen St, Brisbane, QLD, 4000, Australia
Unlock the potential of Google Analytics and learn how to build a successful online presence with Google Analytics Certified experts from Loves Data. More info is found on: http://lovesdata.co/W1AyH

CX Marketing Sydney
2016-04-05 | Sheraton On The Park, 161 Elizabeth Street, Sydney, NSW, 2000, Australia
CX Marketing Sydney 2016 is an event that will help accelerate your business’ success in a competitive marketplace where customer experience (CX) can determine the future of your brand.
This one-day event will help participants:

Gain a deep understanding of rapidly changing digital customers through application targeted new data sources and techniques.
Create and drive successful collaboration with your corporate technology teams as well as source management of external partners, suppliers and vendors
Understand the process of improving your customer experience quality and increase overall customer loyalty.

Digital Marketing Training
2016-04-11 - 2016-04-13 | Melbourne Business School, 200 Leicester Street, Melbourne, Victoria, 3053, Australia

Social Marketing: Evidence-driven?
2016-04-11 18:00 - 20:30 | GTs Hotel, 64 Devonshire Street, Surry Hills , New South Wales, 2010, Australia
This event brings together social marketers from the government, research consultancy, and non-government sectors for a thought-provoking discussion and Q&A session.
Social marketing, or as now often referred to ‘social change marketing’ (to distinguish it from Twitter and Facebook ads!) has evolved dramatically over the past four decades in Australia and overseas. We are a long way now from Norm telling us to think about “Life.” and to “Be in it.” How far have we come in this journey and in developing effective campaigns for social change and health promotion? And importantly what’s been the role of good social and market research in optimising effectiveness of such campaigns? This is what we will explore at our upcoming 11 April event in Sydney.

ADMA Guru Breakfast Series - Digital Disruption
2016-04-14 07:00 - 09:30 | The Point, Aquatic Drive, Albert Park Lake, VIC, 3206, Australia
Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies.
Don’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero.
About James O’Connell-Cooper
James is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager, he manages above-the-line, digital and conversion activity across Australia. In his three years at Xero, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. Before joining Xero, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.
James is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager, he manages above-the-line, digital and conversion activity across Australia. In his three years at Xero, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally.
Before joining Xero, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.

Fundamental Workshop: Video Marketing
2016-04-14 08:30 - 12:30 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
Learn how to think strategically about video content as part of the marketing mix, as well as how to create engaging content that can be used in a variety of different business contexts.
Who should Attend?
Marketing, PR and communications managers in B2B or B2C roles, no detailed production experience required.

The Secret to Online PR Success
2016-04-14 12:00 - 14:00 | Chartered Accountants Australia and New Zealand, Westpac Building, Level 29, 91 King William Street, Adelaide, South Australia, 5000, Australia
Towards tangible outcomes
Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others, boasting sizeable subscriber bases and a busy content schedule.
But many would agree that the novelty is starting to wear off. We are no longer able to keep up with what everyone wants us to read, watch or click. Content has always been king but we are already in an era where smart and meaningful content will be the only way companies will deduce a tangible benefit from social media.
Grant Law of Grant Law Public Relations will discuss social media trends and how smart marketers are using social media in a tangible, measurable way to achieve predetermined results.
It’s all connected to how you make a difference in terms of your firm’s marketing and PR strategy.
We look forward to your attendance for a light lunch and engaging discussion.

Content Strategy Masterclass - Melbourne
2016-04-19 - 2016-04-20 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in achieving your business goals.
This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.

Step by step processes to create customer profiles, identify content goals and structure a content journey from first awareness to final sale
Applying storytelling theory to make your content more effective
Creating effective workflows to turn your documented strategy and editorial calendar into reality
Setting appropriate KPIs your CEO and CFO will value
Developing a clear plan to test, measure and improve your content strategy

All attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse, adapt and refine for the specific needs of your final strategy.
The masterclass is limited to 20 participants.

Creating & Maximising Your Marketing Stack
2016-04-20 07:30 - 09:00 | RMIT City Campus – Storey Hall, Building 16, Level 7, "Green Brain". 342 Swanston Street, Melbourne, VIC, 3000, Australia
IntelligenceBank is one of Australia’s fastest growing technology companies, a local success story and a recent finalist in the 2015 global Stackies Awards.
This breakfast session will focus on Marketing Technology and the all important, ‘Customer Journey’. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study, demonstrating the significant impact it has had on their business.
CEO, Tessa Court will discuss some challenges and big wins from the CEO’s perspective and in-house MarTech expert, Dominic Gluchowski will share his insights on what to consider throughout the customer journey, how to get the ‘stackholders’ buy-in and how to manage it all once you’ve got it!

Master Workshop: SEO for Marketers
2016-04-20 08:45 - 16:30 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend.
While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing, review and use marketing tools that can contribute strongly to your website’s organic search results.
The workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.

Marketing Automation Strategy
2016-04-21 08:45 - 16:30 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results.
Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation processes, manage the overall customer journey and marketing lifecycle, cross-sell and up-sell to existing customers, retain customers; and measure your marketing ROI to best deploy marketing spend and resources.
Marketing automation solutions feature a centralised database for all your marketing data and information that enables you to target consumers or business customers with relevant messages and campaigns, a solution that powers engagement marketing activities for all your marketing channels; and an analytics structure that enables you to track campaigns.

ADMA Data Day - Sydney
2016-04-27 | Luna Park Sydney, 1 Olympic Drive, Milson's Point, Sydney, New South Wales, 2061, Australia
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn’t think were possible. It’s real-time marketing rather than the overhyped buzz word from years past.
Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways.
Come and hear from world-renowned leaders who share their knowledge and real-life examples of how to overcome data challenges.
For more information, please visit: http://www.admadataday.com.au/sydney/

Digital Stream - Content Chaos, are you ready to disrupt?
2016-04-27 12:15 - 13:45 | Pilot Partners, Level 10 Waterfront Place, 1 Eagle Street, Brisbane, Queensland, 4000, Australia
Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience?
Melita Francis from Melita.Digital will share her thoughts on the current content marketing landscape and what marketers need to consider prior to planning and distributing content. She will address what content disruption looks like and provide examples of who has successfully used content to create ‘chaos’ within their industries.
Melita will also take a broad look at what content marketing strategy looks like; from planning, developing and reviewing different content distribution channels (paid, owned and earned) through to effectively measuring content performance.
This session will arm marketers with new ideas to better manage their content marketing strategy as well as tips and tools for achieving greater engagement (and hopefully creating content anarchy!).

Fundamental Workshop: Communicating for Change
2016-04-28 08:45 - 13:00 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
Workshop Outline
Effective communication is your greatest tool in leading stakeholders towards productive change. The half-day workshop can be applied internally or externally – stakeholders will vary, but the process is essentially the same.
Key Learning Outcomes
To provide a best-practice overview in the area of communicating change:

Session one – Change and it’s management: To help clarify attendees’ relevant opportunity for change.
Session two – Communicating of change: To assist attendees’ ensure the right communication environment for their change to occur

What will we cover?
This facilitated communications workshop involves two main sessions:
>> Workshop one: Change and it’s management
>> Types of change
>> Change Process, and
>> Change models
>> Workshop two: Communication for change
>> Feedback loop
>> Recent communication developments and
>> A four-step process
Who Should Attend?
C-suite, Executives and Managers

ADMA Data Day - Melbourne
2016-04-29 | Crown Plaza Melbourne, 1-5 Spencer St, Docklands, VIC, 3008
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn’t think were possible. It’s real-time marketing rather than the overhyped buzz word from years past.
Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways.
Come and hear from world-renowned leaders who share their knowledge and real-life examples of how to overcome data challenges.
For more information, visit: http://www.admadataday.com.au/melbourne/

Fundamental Workshop: Developing in the Digital Age
2016-04-29 08:45 - 13:00 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
In the Developing in the Digital Age – Understanding Choices, Francine Bishop, author of Social Media Evolution, shares scientific data about how social media and digital devices affect the brain. She reveals how new forms of communicating is changing the landscape for marketers in the future and shares evidence which is sure to influence the choices we make in the digital age.
