AMI: Customer Centric Marketing
2015-04-28 07:30 - 09:00 (Australia/Melbourne) | MGSM Executive Conference Centre, Level 7, 37 Pitt Street, Sydney, NSW, 2000 , Australia
The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds, Mathew Tice, founding partner and managing director for Asia-Pacific at the Palladium Group, and Katharina Kuehn, a Consumer Neuroscientist and professional speaker and director at RDG Insights.

The Future of Digital Advertising
2015-04-28 08:00 - 13:00 | RMIT City Campus – Storey Hall, Building 16, Level 7, "Green Brain". 342 Swanston Street, Melbourne, VIC, 3000, Australia
This event will discuss various topics and cover what is shaping, influencing and driving digital advertising and marketing through this year and the next.
What if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015, consumers don’t “go online” anymore, we are all online, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another, marketers need to more efficiently connect with consumers, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing.

Online Marketing Sydney: Advanced Content Marketing Event - News Corp Australia & Prosperity Media
2015-04-29 06:30 - 17:00 | Saxons Training Centre, Level 6, 10 Barrack Street, Sydney, NSW, 2000, Australia
At this month’s meetup, Brad Forster from News Corp Australia will discuss how News Corp Australia optimizes their Content Marketing assets for news portals like News.com.au.
Also, a presentation from James Norquay who is the Director at Prosperity Media that works with well known startups & ASX listed companies to expand SEO and Content Marketing efforts in the Australian market.

ADMA Town Hall: Technology
2015-04-30 16:30 - 18:30 | Unnamed Venue, Level 23, Westpac, 275 Kent Street , Sydney, NSW, 2000, Australia
The first ADMA “Technology Town Hall” – A new series of events where the following will be addressed:

Discover what technology stack will work for your business.
Execution and implementation challenges of the business and change management requirements.
What technologies will we be looking at utilizing next?
How to deal with the shortage of experienced marketers and analysts

The ‘Wish I’d Thought of That’ Salmat Showdown
2015-05-01 18:00 - 22:00 | Harbour 220, Level 15, Hudson House 131 Macquarie Street, Sydney, NSW, 2000, Australia
This event is a advertising competition for Letterbox Media. You have two hours to create and present a Letterbox Media concept that will be used nationally for The Fred Hollows Foundation. The winner of this event will walk away with 2 x tickets to Spikes Asia, flights for two, 3 nights accommodation and $2,000 spending money. Entries are limited

IAB Training: Social Advertising
2015-05-14 08:30 - 12:30 | IAB, The Rocks, Sydney, Level 5, 88 George Street, Sydney, NSW, 2000, Australia
This IAB Training event module will look through the history of social media and the world it has created, the current trends and options for advertisers to use the social media platform to drive awareness, loyalty and sales through. Up to one third of Australians start their day off with social media rather than eating breakfast, the world of social media is booming and this training module will address best practices and advertising techniques to take advantage of the opportunities social media advertising presents.

ADMA Techmix
2015-05-15 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
ADMA brings you Techmix, an all day event focused on bringing international and local marketing technology experts together to share a wealth of information on the latest marketing technologies and how you can successfully integrate them into your businesses marketing strategies. Techmix is designed to help marketers understand the latest technologies available to the marketer and how they can be best utilized. The Event will showcase 4 international keynote speakers throughout the day along with over 30 live demonstrations of marketing technologies and live case-studies to examine.

Facebook ROI: Why it Matters
2015-05-15 08:30 - 11:30 | Unnamed Venue, Level 2, 125 Flinders Lane, Melbourne, VIC, 3000, Australia
This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly, this event will help attendees understand how to create and see their ROI through Facebook marketing.

DAZE of Disruption
2015-05-18 08:30 - 2015-05-19 15:30 | Belvior St Theatre, 25 Belvoir Street, Surry Hills, NSW, 2010, Australia
A forum that will address the issues that arise for most start-ups and incumbents in their journey to grow their businesses in this digital age and the disruption they will face.

Social Media Evolution
2015-05-19 | Unnamed Venue, 24 York Street, Sydney, NSW, 2000, Australia
With the digital industry forever evolving, it’s never been more important to keep up with the latest in social media. Digital has become an integral component of any media communications strategy

Content Strategy Masterclass - May 2015
2015-05-19 - 2015-05-20 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This 2-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.

Multi-Screen Engagement: The Secrets Behind the New Golden Age of Hollywood
2015-05-20 | TBA
Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and “The Emmys” television academy “Interactive Media” governor Seth Shapiro.
This Masterclass will give executives, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas:
– Cross-platform Development
– Original Online Programming
– Social Media and Screen Content
– Distribution and Marketing
The Masterclass will be followed by a Networking Reception.

Personal Branding: strategies to stand out
2015-05-21 18:00 - 20:30 | Campari House, 23-25 Hardware Lane, Melbourne, VIC, 3000, Australia
Personal Branding: The most important brand that you will ever manage is the one you make for yourself.
This event will focus on what it takes get your foot in the door, to become noticed in an industry full of budding marketers trying to do the same. Offering a panel of 3 marketing experts with decades of experience to draw upon, this event will provide a wealth of information to help you brand yourself and stand out from the rest of the pack, getting you one step closer to landing your dream job.

Search Marketing Expo 2015
2015-05-27 - 2015-05-28 | Crystal Palace Ballroom, 1 Olympic Dr, Milson Point, NSW, 2061, Australia
At this conference both online marketers, SEO & PPC gurus can grow and learn from each other and global search engine marketing experts. Whether you’re new to the world of search marketing or deep into implementation, tactics and campaigns this is one conference you don’t want to miss that will help you boost your search marketing results and skills.

PeSA Internet Conference
2015-05-27 - 2015-05-29 | Gold Coast Convention and Exhibition Centre, 2684-2690 Gold Coast Highway, Broadbeach, QLD, 4218, Australia
The PeSA Internet Conference is Australia’s longest running eCommerce event, run by sellers, for sellers. This event brings together hundreds of Australian online retailers who look to stay at the forefront of eCommerce developments. This eCommerce focused event will help both established and new online retailers with strategies involved in creating and excelling in the online retail world and how to increase turnover and profit. The PeSA Internet Conference will showcase more that 80+ Local and International speakers as well as 60+ exhibitors to learn from.

Branding a Moment
2015-06-01 14:00 - 16:00 | Museum of Contemporary Art, 140 George Street, The Rocks, Sydney, NSW, 2000, Australia
This event is your chance to learn from academics, artists, creatives, marketers and clients alike in solving marketing’s biggest challenges: creating memorable experiences that will move audiences while earning results.
The “Branding a Moment” event will take attendees through the key principles and theories to successful marketing in the digital world. Learn how to capture your audience’s attention, tell stories that engage their senses and drive your brand into the spotlight to maximize customer engagement

Marketing In a Connected World: What you need to know
2015-06-02 08:00 - 10:30 | Mirra, 86 Bridge Street, Brisbane, Queensland, 4006, Australia
In this Dive Dive event we will explore how connected devices and technology advances are evolving marketing as we know it and what you need to know to ensure your business has considered its approach

2015 AMI Marketing Summit
2015-06-04 | Rydges Southbank, 9 Glenelg Street, South Brisbane, QLD, 4101, Australia
Now in its 13th successive year, this event is set to deliver a line up of speakers including Gruen Transfer veteran Dan Gregory, along with some of Australia’s leading and most loved brands.
Join us at this event to get exclusive information and insight from some of Australia’s top brands including Woolworths, Youngcare, Publicis Worldwide Australia, SEMA, Bendigo Bank and more. This even will help expand your professional development and allow you to network with Australia’s top marketers.

Fundamental Workshop - Marketing Essentials
2015-06-05 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
This one day workshop introduces attendees to the concepts of basic marketing elements and how marketers use communication techniques to bring together an exchange between an organization or business, and its consumers. Completing this workshop will give participants an understanding of how to define products and services for each respective market while also examining the key principles of branding and target marketing.

IAB Training: Digital Landscape and Digital Trends
2015-06-15 | AdRoll, Level 5, 88 George Street, The Rocks, Sydney, NSW, 2000, Australia
Digital marketing is a world that is evolving faster than most can keep up, every year we have a new platform in which consumers are communicating through. This training module aims to identify how Australian’s are using the internet and through what devices, as this has an affect on how to allocate your marketing budget and plan for the future. Attending will be expert trainers and speakers to help guide new and old marketers through the new landscapes that are digital marketing and the trends of the digital world.

Joining Forces
2015-06-16 18:00 - 20:30 | New Hampton Hotel, 9-15 Bayswater Road, Potts Point, NSW, 2011, Australia
From celebrity ambassadors and sponsorship, to product placement and events, Networx looks at brand partnerships. Join us on 16 June to make ‘Joining Forces’ a winning strategy for your brand.

Connected consumer: The future of digital retail experience (VIC)
2015-06-18 08:00 - 13:00 | RMIT Design Hub Lecture Theatre, Building 100, Corner Victoria and Swanston Street, Carlton, VIC, 3053, Australia
In a changing customer world, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands,‘always on’ technology makes it possible for consumers to interact with brands in new ways, and whenever they want.

Profile, Publicity & Profits
2015-06-20 | Unnamed Venue, 489 Elizabeth St, Melbourne, VIC, 3000, Australia
One day marketing intensive. Learn how to out-shine & out-sell your competition at this one day marketing intensive with bestselling author, Ben Angel. Limited tickets left!

Wearables: Digital Insights and Opportunities (NSW)
2015-06-25 07:45 - 10:00 | Teachers Federation Conference Centre, 37 Reservoir Street, Surry Hills, NSW, 2010, Australia
Wearables: Digital Insights and Opportunities
Get ready for wearable devices.
Discover the now and be in the know of wearable technology, as we extend mobile and welcome wearable technology

Traffic and Conversion Summit Australia 2015
2015-07-10 - 2015-07-12 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
This 3 day event focuses on marketing, traffic conversion and everything in between. Showcasing a mentoring panel of advisers, speakers and experts, this event is sure to be packed with marketing information and resources that should not be passed up on.

Connected Consumer: The future of digital retail experience
2015-07-15 08:00 - 12:30 | Teachers Federation Conference Centre, 37 Reservoir Street, Surry Hills, NSW, 2010, Australia
In a changing customer world, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands, ‘always on’ technology makes it possible for consumers to interact with brands in new ways, and whenever they want.
And as omni-channel provides consumers with a seamless experience, how are retailers going to make it profitable using the traditional supply chain? How can retailers remain relevant to the consumer? And how can retailers use design thinking to put the consumer at the heart of everything they do?
Consumers are now better than retailers at using the technology and information at their fingertips to shop.
And they demand more. Retailers need to move fast to embrace marketing technology, avoid consumer frustrations, and keep their customers from going elsewhere. The way retail brands adapt towards the new retail business model will affect the consumer’s perception for years to come.
For every brand that needs improvement, there’s but a handful that are doing it well.
Apple has the greatest sales revenue per square metre space of any retailer in the world ahead of luxury brands and jewellery retailers – they are at the apex of digital tech, luxury brand and consumer science. Commonwealth Bank went from being the laggard in their sector in customer experience in Australia becoming #1 and in the process have risen their fortunes to become Australia’s largest company. Delta Airlines in the US had a similar journey.

PRINKS Melbourne at Bond
2015-07-17 17:30 - 20:30 | Bond, 24 Bond Street, Melbourne, VIC, 3000, Australia
The next PRINKS Melbourne event will be on Friday 17 July, and we would love to see some new and familiar faces joining us for a drink and a chat, to talk shop (or not) at beautiful Bond Melbourne, just off Flinders Street. Kick off your weekend with a complimentary drink and canapés on arrival, courtesy of Bond Melbourne via Soda Communications, exclusively for PRINKS.
For those newly initiated, PRINKS is an industry networking group for communications professionals (whether you’re in PR, advertising, media, marketing, social, or digital) and graduates, designed to build connections and opportunities over a drink or two. All are welcome – feel free to come on your own or invite a friend/colleague. Supported by the PRIA.

Online Retail Conference & eCommerce Expo
2015-07-21 - 2015-07-23 | Sydney Hordern Pavilion, 1 Driver Ave, Moore Park, Sydney, NSW, 2021, Australia
The Online Retail Conference & eCommerce Expo is a 3 day event that brings the Australasian industry together, showcasing the latest in eCommerce technology, digital marketing and retailing solutions. Hailed as the largest omni- retailing expo in the Southern Hemisphere, this event will be featuring over 95 expert speakers and 5 international specialists to help introduce, educate and share ideas on how success can be achieved in today’s digital ecosystem that is the online retailing and eCommerce industry.

Effective Media Release Writing Course
2015-07-22 | AAP News Centre, 3 Rider Boulevard, Rhodes, NSW, 2138, Australia
This course will teach you how to create attention-grabbing releases and engage your audiences with AAP Medianet’s Effective Media Release Writing Course. Taught by an ex-journalist with corporate media relations experience, this course will give you the skills to write perfect headlines and understand how you should engage with other journalists.

PRIA Emerging Leader Forum
2015-07-23 08:30 - 17:00 | UWA Watersports and Leadership Centre, Cnr Stirling Highway and Mounts Bay Rd, Perth, Western Australia, 6009, Australia
You are invited to join The PRIA WA as we launch the Emerging Leaders Forum. The first of its kind for PRIA, this one-day event is designed for budding public relations, marketing and communications leaders looking to develop in their workplace by improving their leadership skills, diversifying their communication skills and learning how to take control of their careers.
The Forum will address what it takes to be an ethical, effective and influential leader, and identify some practical self-management tools to empower and activate you to achieve your professional and personal potential.
You will learn from and be inspired by several highly successful and respected professionals from a variety of backgrounds and take part in a career-building workshop.
If you or your employees are dealing with greater responsibilities and working in more challenging workplace scenarios, then this Forum aims to support success.
