Google Analytics Training
2015-03-05 - 2015-03-06 | Gastronomy @ CBD Campus, Level 6, 1 O'Connell, Sydney, New South Wales, 2000, Australia
Learn how to measure and improve your online channels with Google certified experts from Loves Data.
Whether you’re new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features, present real world solutions and are Google approved.
Why should I attend?

You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.
Google selects Loves Data to train their clients – so should you!
Accurate, up-to-date and comprehensive product training
Real world solutions presented by Google certified experts
Learn Google’s own best practices from setup to advanced features

This event runs over two days. Participants can choose to attend both, or just the one.

Melbourne Breakfast with Airbnb
2015-03-05 08:00 - 10:30 (Australia/Melbourne) | Maia, Shed 14, Central Pier, 161 Harbour Esplanade, Docklands, Victoria, 3008, Australia
Join us for breakfast with Paul Jeszenszky, Director of Online Marketing, Airbnb.
Paul Jeszenszky has worked in digital marketing roles at OMD, eBay and Google and his current role as Director of Online Marketing at Airbnb has him implementing digital marketing for yet another exciting, innovative brand.
Paul currently leads the Online Marketing and Media Buying team at Airbnb – a cross-functional, global team which works to accelerate the adoption rate of the sharing economy and push the limits of digital marketing.
With over 17 years of digital marketing experience, Paul has worked with a range of B2C and B2B brands and campaigns. He is passionate about growth marketing, conversion optimisation and search and in his current role he also manages the organisations paid media.
Airbnb is one of the world’s most well known success stories of the sharing economy. The online platform allowing people to rent their spare rooms and houses to strangers has grown to a global brand operating in 190 countries with over 1 million listings worldwide.
Their disruptive business strategy has revolutionized the travel industry and aims to bring the world together through its trust platform. Well known for it’s early growth hacking techniques, innovative content approaches and leverage of social media, Airbnb is an innovative brand leading the way in digital marketing.
This is your unique opportunity to hear digital marketing insights from behind this global brand. Book your ticket now to attend our breakfast event on the Thursday 5th of March in Melbourne.

Programmatic Summit 2015
2015-03-05 08:30 - 18:00 | Pier One Sydney Harbour, 11 Hickson Road, Sydney, NSW, 2000, Australia
This is ANZ’s first and only dedicated programmatic advertising conference, the Programmatic Summit 2015. The topics will cover all aspects of programmatic advertising starting with a 2 hour ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’.

Emergence Creative Festival
2015-03-08 - 2015-03-11 | Various, Perth, Western Australia, 6000, Australia
Connection through creativity
A unique event that pushes creative boundaries and is set in the beautiful surrounds of Western Australia’s Margaret River wine region, making it the ideal setting to open your mind and soak it all in.
Featuring the inspiring opening night showcasing innovative creative work with live art, live music, digital and light installations, 3-D animations and mapping and much more; hands on collaborative workshops; exciting and thought-provoking keynote speakers; sampling of the region’s exquisite produce; pop-up creative sessions; countless networking opportunities and of course, plenty of fun.
The Emergence Creative Conference & Festival is a place where ideas are the heroes and all that you experience is there to reignite creativity and encourage new ways of thinking. Be a part of it and be inspired.
Emergence Creative runs from Sunday 8th to Wednesday 11th March 2015.
For more information visit emergencecreative.com

Ad:Tech
2015-03-10 - 2015-03-11 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
The 9th annual ad:tech Australia conference takes place on 10th & 11th March at the Hilton Sydney, (re)redesigned for the second year running to move the market forward by meeting the needs of Australia’s marketing & media community.
The Full Agenda has now been announced, with tickets selling at their fastest rate ever!
Much like last year, the 2015 event will include international and local keynotes, fireside chats, industry Q&A panels and plenty of networking opportunities; however the BIG DIFFERENCE for 2015 is the channel focused pillar format we’ve used since 2007 has gone the way of the dinosaurs!
This 2015 event program has been completely reshaped to address challenges modern marketers face with the increasingly complex marketing landscape. So, rather than have content pillars that focus on core ad technologies, the 2015 event will have CHANNEL AGNOSTIC pillars focused on addressing four key marketing challenges;
1.Building Brand Awareness & Finding New Customers
2.Collecting, Measuring & Using Data Effectively
3.Delivering Exceptional Customer Experience
4.Converting Citizens into Loyal Customers
Reshaping the program this way makes it far easier to showcase best practice examples of how other marketers are leveraging various technologies, channels and marketing strategies to address the above-mentioned challenges.
The reshaped two day program will feature a range of thought leaders speaking on subjects marketers need to know about, spanning creativity and design thinking, data and insights led marketing, marketing across multiple channels and screens and much, much more.
With keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories, the 2015 program has been designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use.

APSMA Managing Partner Panel
2015-03-11 12:00 - 14:00 | URS, Level 17, 240 Queen Street, Brisbane, Queesland, 4000, Australia
Join the APSMA Managing Partner panel as they discuss the value of business development, marketing and communications.
We all agree that business development, marketing and communication practices are integral to running a successful professional services firm.
Although, the value of these practices is often debated with internal stakeholders who can view our efforts as ‘fee burners’ and not fee earners. This perception can make demonstrating return on investment all the more challenging.
Join our esteemed panel of managing partners as they look at market impacts on professional services firms; discuss how the business development, marketing and communications functions are considered within firms; and how we as practitioners can best demonstrate the strategic value of marketing and business development within our own firms.
This interactive session provides an opportunity to engage with our panelists and learn how to positively influence internal stakeholders, bring additional value to your dealings with them, and increase ROI within your team.

AIMIA Awards
2015-03-12 06:30 - 23:30 | Sydney Town Hall, 483 George Street, Sydney, New South Wales, 2000, Australia
The Amys are turning 21 and the AIMIA is throwing a celebration that’s not to be missed!
The 21st AIMIA Awards is the networking event of the year and will recognise the greatest work from Australia’s digital content, services and applications industry.
Finalists for the 21st AIMIA Awards have now been announced, with 111 entries selected as finalists across 30 categories. You can view the finalists here: https://aimia.worldsecuresystems.com/awards/finalists
Winners of the Awards will be announced and celebrated at Town Hall in Sydney on Thursday 12th March 2015.

Maximising Investment in Sponsorships
2015-03-12 07:00 - 08:30 | Herbert Smith Freehills, Level 42, 101 Collins Street, Melbourne, Victoria, 3000, Australia
Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process, we often need to navigate and manage reputational risks, project management pitfalls and external stakeholders. If managed well, sponsorships can provide a great opportunity to increase brand awareness, offer unique networking opportunities and generate leads for new business.
Earlier this year, business technology solutions company Avanade, announced a global sponsorship of Williams Martini Formula One Racing. The first event for the season and the sponsorship will be the 2015 Formula 1 ® Rolex Australian Grand Prix. The sponsorship will see Avanade develop a new digital enterprise platform to optimise Williams Martini Racing’s business performance both on and off the track. In return, Avanade will receive global profiling and promotion as a key event sponsor.
We are fortunate to be joined by Avanade’s global CMO, Stella Goulet, and Williams Martini Racing CIO, Graeme Hackland, for a discussion about what it took to negotiate and activate this global sponsorship. At this session, they will cover;
•Negotiation of sponsorship scope
•Relationship management
•Execution of sponsorship activities
•The importance of communication, and
•Benefits of a global versus local approach to sponsorship in a global company
Via this interactive case study, professional services marketers will be able to benefit from practical tips that can be applied to sponsorship opportunities and engagements to maximise investment.

Digital Leadership Training Seminar
2015-03-17 | The George, 216 St Georges Terrace, Perth, Western Australia, 6000, Australia
The Digital Leadership Training Seminar is for executives, marketing teams, and marketing departments who want to be able to build a strong online presence, with all of their digital and online assets working together, into a comprehensive and complete digital ecosystem.
You will learn how to:
>> Create a digital strategy that works, and developing your content mastery
>> Use social media and sharing to grow your audience, and how to enhance your brand online
>> Align your website across your entire online platform
>> Develop a working sales funnel as well as creating effective advertising campaigns to grow your audience and sales
This is about the key fundamentals in building a sound online platform that allows you to properly manage and grow the business.

Google Analytics Training
2015-03-17 - 2015-03-18 | Central Plaza One, Level 19, 345 Queen Street, Brisbane, Queensland, 4000, Australia
Learn how to measure and improve your online channels with Google certified experts from Loves Data.
Whether you’re new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features, present real world solutions and are Google approved.
Why should I attend?

You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.
Google selects Loves Data to train their clients – so should you!
Accurate, up-to-date and comprehensive product training
Real world solutions presented by Google certified experts
Learn Google’s own best practices from setup to advanced features

This event will be held over two days. Participants can choose to attend on both days, or one or the other.

IAB Training: Digital Landscape and Digital Trends - Sydney
2015-03-18 08:30 - 12:30 | Unnamed Venue, Level 5, 88 George Street, Sydney, New South Wales, 2000, Australia
Video is still king, Mobile is the new queen and they met using data.
Who should attend
•Media publishers, media agencies and advertisers
•People who are new to media / digital advertising
•People who have worked in advertising for a while and need to get up to speed quickly on digital advertising
•People who have been out of the industry for a while and / or looking for a refresher course
What you will learn
•How Aussies are using the internet across multiple devices
•How this impacts marketing budget allocation
•Future forecasts and why video continues to reign
•Why Mobile and Data is bringing it all together
•New trends and what is emerging in the video space
Expert Trainers
Ellie Rogers, Head of Agency, Australia & New Zealand, Facebook
Sarah Hassanin, Managing Director, Videology Australia & New Zealand
+ Industry Guest Speakers

Tinderbox - The Art of Digital Conversation
2015-03-19 | Unnamed Venue, Perth, Western Australia, 6000, Australia
Humans exist through their community and their conversation. Brands are no different, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great, human brands, and done well, creates tribes of customers and fans.
The art of digital conversation teaches you how to take that authentic story you have developed for your brand, and expressing it in a way that triggers deep emotional responses. It’s about discovering a language that shapes the content you create or curate online, forming it into a natural expression of your brand.

Content Marketing Fundamental Workshop
2015-03-20 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
“Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (The Content Marketing Institute 2013).
In this one day intensive workshop participants will learn the principles and methodology of content marketing, including how to develop a content marketing strategy, writing a content marketing plan, and how to develop your content machine to realise results. Participants will also gain an understanding of how to optimise content to generate leads.
Information presented includes case studies, current research, and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged by the facilitator.
Please bring your laptop computer

Events Promotion and Sponsorship Fundamentals Workshop
2015-03-23 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
This one day intensive introduces participants to the concept of using integrated marketing communications, including sponsorship, to successfully market consumer and business events. Learning outcomes include techniques for identifying and attracting sponsors, pitching to them and engaging them in the process. On completion of this workshop participants will also understand how to leverage communication tools such as advertising, marketing public relations and digital resources to improve the short term financial objectives together with long term brand building.
The Strength of this workshop is the method by which your facilitator will “lift the lid” on tried and true techniques and will help you relate these to your own situation through a high level of participation and interaction throughout the day.

Breakfast Seminar - Social Media Trends & Opportunities
2015-03-23 07:30 - 10:00 | Mitchell Theatre, Sydney Mechanics’ School of Arts, Level 1, 280 Pitt Street, , Sydney, NSW, 2000, Australia
Breakfast Seminar on Social Media Trends & Opportunities.
Speakers from Twitter, ManageFlitter and More.
Tickets are only $15.
Healthy Breakfast snacks, tea and coffee provided.

ADMA Data Day - Sydney
2015-03-24 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year, Data Day will provide a world class list of speakers, delivering real insights into how companies are winning with data.
Your competitors are planning to make more of data. Make sure you’re ahead of them. Register today.
THE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES

Unlock data success for your business by using it as an asset.
Learn how to find real insights to derive deeper relationships with your customers.
Discover how to influence behavioUr in real-time.
Find out how to manage data talent and integrate IT into your organisation.

Register today at www.admadataday.com.au

Design Business Council - Business Model Workshop
2015-03-24 13:00 - 18:00 | Design Business School, Level 3, 362 Little Bourke Street, Melbourne, Victoria, 3000, Australia
Building a business model for your studio
This workshop is for start ups or established studios who want to step back and examine their business model.
This workshop will help you examine your clients and critically define their value to you (both financial and design); understand the relationship you have with them and what it is that you offer as design value.
You will also examine how you communicate; how you will market to them as well as the resources and partners you will need to do all this. You are then shown how to calculate what all this will cost and the type of revenue streams you can get.
Building a new business model is a five hour face-to-face workshop that shows studio owners and managers how to critically evaluate the business they have and plan out the business they want. The workshop uses the Design business model canvas tool to do all this.
AGDA Members are eligible for a 10% discount.

Online Marketing Sydney: Advanced Growth Hacking Strategies
2015-03-25 18:30 - 21:00 | Saxons Training Centre, Level 6, 10 Barrack Street, Sydney, NSW, 2000, Australia
Brian Ritchie who is a Growth Hacker at Ex-GoCatch (a taxi booking app) will be talking about advanced growth hacking strategies for mobile apps and also the fierce fight against the market dominating Uber by a local, home grown competitor. Brian will share his secrets and tactics that insure continued growth of GoCatch’s user base and also repeat usage of the taxi booking app.

ADMA Data Day - Melbourne
2015-03-26 | Crown Plaza Melbourne, 1-5 Spencer St, Docklands, VIC, 3008

Online Writing Fundamentals Workshop
2015-03-27 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company’s website, creating interesting articles for a blog or meaningful e-newsletters to your stakeholders.
Writing engaging copy for online mediums involves skill, thought and planning as well as technique. Web-based writing does differ from writing for print and is something we all increasingly need to be able to produce. Through this workshop, you will learn a variety of writing techniques and skills that will help transform your words from drab to fab and engage your target audience.

The Next Generation of Marketing
2015-03-31 07:30 - 10:00 | TBC, Melbourne, Victoria, 3000, Australia
Marketing 3.0: Technology Led Intelligent Advertising
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.
Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne!
First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed.
Then came Marketing 2.0, the age of targeting, marketers had to slice up the universe of potential customers along broad lines of demographics, behavioural segments and contextual categories.
Now Marketing 3.0: The age of optimisation, where programmatic media buying is revolutionising the advertising industry
People are multi-dimensional. In the age of optimization, marketers don’t have to look at the consumer universe as a series of broad segments.
Bringing Big Data to advertising means marketeers can keep layering on more and more attributes, resulting in an increasingly sophisticated understanding of each consumer. Ultimately, it means they will have one-to-one conversations with their prospects.
Join AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time.
(Place are limited so please book early)
Key topics include:
•What are the principles of programmatic trading, what does the jargon really mean and what opportunities are available for your marketing campaign
•Uncover the possibilities that programmatic trading brings to all stakeholders; from advertisers and agencies to publishers and data vendors
•What is the future of programmatic advertising? TV, outdoor, radio?

Marketing 3.0: Technology Led Intelligent Advertising
2015-03-31 07:30 - 22:30 | To be confirmed
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.
Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne!
First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed.
Then came Marketing 2.0, the age of targeting, marketers had to slice up the universe of potential customers along broad lines of demographics, behavioral segments and contextual categories.
Now Marketing 3.0: The age of optimisation, where programmatic media buying is revolutionising the advertising industry
People are multi-dimensional. In the age of optimization, marketers don’t have to look at the consumer universe as a series of broad segments.
Bringing Big Data to advertising means marketeers can keep layering on more and more attributes, resulting in an increasingly sophisticated understanding of each consumer. Ultimately, it means they will have one-to-one conversations with their prospects.
Join AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)

Content Creation Day: Melbourne
2015-04-15 | Rydges Melbourne, 186 Exhibition Street, Melbourne, VIC, 3000, Australia
Content Creation Day is a workshop designed to teach marketers to design, create, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts.
The workshop will allow participants to interact with and learn from 4 social media and content creation experts on various topics, from:

Creating engaging visual content for social media
Creating video content on a small budget
Branding and strategy related to AV content
Creating content using mobile phones and devices.

The Australian Government: Social Media Best Practice Toolkit 2015
2015-04-16 | Rydges Melbourne, 186 Exhibition Street, Melbourne, VIC, 3000, Australia
Australian Government: Social Media Best Practice Toolkit 2015 is a case study and strategy driven event that aims to address the continuously evolving world of online interaction and social media networking and marketing. The Australian government along with other public sector organizations, need to hear and share up to date strategies, case studies and best practices that have been successful with social media interactions.

2015 World Social Marketing Conference
2015-04-19 - 2015-04-21 | RYDGES WORLD SQUARE, 389 Pitt Street, Sydney, NSW, 2000, Australia
The mission of the 2015 World Social Marketing Conference is to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. The event will offer attendees new ideas and evidence presented by global thought leaders and practitioners.

Sydney Breakfast Seminar - Mobile Opportunities
2015-04-20 07:30 - 09:40 | Mitchell Theatre, Sydney Mechanics’ School of Arts, Level 1, 280 Pitt Street, , Sydney, NSW, 2000, Australia
Sydney Breakfast Seminar – Mobile Opportunities – 4 Industry Leading Speakers – Tickets Only $15

IAB Mobile Landscape 2015 Results
2015-04-21 09:00 - 11:00 | NSW
IAB Mobile Landscape 2015 Results – Melbourne
This event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.

Email marketing - Why it still works
2015-04-21 18:00 - 20:30 | Unnamed Venue, 9 Bayswater Road, Potts Point, NSW, 2011, Australia
Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.

April Lunch n' Learn 2015
2015-04-23 12:30 - 13:30 | Australia Post, Level 10, 111 Bourke Street, Melbourne, VIC, 3000, Australia
The April Lunch n’ Learn 2015 is a lunch meet up covering the topic of “Technology: Could vs Should”. This lunch will discuss the endless technological opportunities we “could” use, and what we “should” use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency, Tribal Sydney, on how he has managed to navigate through the “could” and “should” of technologies and where they have proven successful for driving his business.

AMI: Customer Centric Marketing
2015-04-28 07:30 - 09:00 | MGSM Executive Conference Centre, Level 7, 37 Pitt Street, Sydney, NSW, 2000 , Australia
The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds, Mathew Tice, founding partner and managing director for Asia-Pacific at the Palladium Group, and Katharina Kuehn, a Consumer Neuroscientist and professional speaker and director at RDG Insights.
