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B2B digiSalesFEST APAC '24
2024-05-28 - 2024-05-30 | Online
B2B digiSalesFEST APAC ’24 is premier thought leadership event dedicated to B2B brands.
3 topics over 3 one hour sessions, packed full of insights, learnings and best practice to better engage and convert B2B buyers digitally.
Sessions will run across
Tuesday the 28th of May – 12pm – 1pm
Wednesday the 29th of May – 12pm – 1pm
Thursday the 30th of May – 12pm – 1pm
It’s fully virtual allowing you to login to sessions, get your fix and then get back to the job at hand. After all, you are responsible for generating revenue for your organisation…
The program will explore the latest digital trends and insights on the B2B buyer and where the market is headed, showcase learnings from marTech and salesTech implementation and also provide a wealth of insight around the latest strategies to drive demand, deliver on experience and more.
Speakers include;

Divya Gupta – Head of Digital Sales – Maersk
Vanya Mariani – Commercial Director – CarSales Mediahouse
Alicia Kearns – CMO – Render Networks
Tony Blamey ex CCO of Domain
And more to be announced shortly

Privacy & Compliance for Marketers
2024-05-30 | Online
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
Who is it ideal for:
This course is suitable for marketing professionals, digital marketers, data analysts, and anyone involved in marketing activities that involve the collection, management, and utilization of data.
Learning Outcomes:
By the end of this course, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours.
1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications.
2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity.
3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization.
4. Regulatory Framework: Gain insights into the regulations governing the collection, storage, and use of personal data, including GDPR, CCPA, and upcoming changes to the Privacy Act.
5. Adherence to Principles: Explore key principles such as transparency, accountability, security, and customer rights that underpin ethical data practices in marketing.
6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance.
7. Future Trends: Stay updated on upcoming changes to privacy regulations, including amendments to the Privacy Act, and their implications for marketing practices.
8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities.
Topics covered:
Day 1 – The data privacy landscape.
Module 1: Introduction to Data in Marketing

Importance of data in marketing
Common types of data used in marketing activities.

Module 2: Overview of Data Regulations

The principles of data privacy
Introduction to key data privacy regulations (e.g., Privacy Act, GDPR, CCPA,)
Understanding the scope and implications of regulations on marketing activities

Module 3: Data Collection Methods

Overview of data collection techniques (e.g., website, surveys, CRM systems)
Best practices for ethical data collection
Importance of obtaining consent and transparency in data collection

Class Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed.
Day 2 – Managing compliance.
Module 4: Data Storage and Management

Understanding data storage systems (e.g., databases, cloud storage)
Security measures to protect stored data.
Data retention policies and compliance requirements

Module 5: Compliance Framework for Marketers

Building a privacy compliance framework
Practical steps for ensuring compliance in marketing campaigns and initiatives.

Module 6: Risk Mitigation Strategies

Identifying common risks and vulnerabilities in marketing data practices
Strategies for minimizing the risk of data breaches and non-compliance.

Class Activity: Review the summaries and discuss implications for their organisation.
Course experience

Marketing budget template provided to use post-workshop
A/B testing framework to implement post-workshop
Holistic strategies to trial for most budgets post-workshop
Q&A and feedback

MozCon 2024
2024-06-03 | Online
Marketers of all stripes are invited as we come together to look to the future of Digital Marketing, learn from industry experts, and network with peers for a truly unforgettable two-day experience.
From ChatGPT, E-E-A-T and TikTok to the latest ranking factors and algo updates, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.

Product Management Fundamentals
2024-06-04 | Online
In this seven-hour workshop, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily.
We’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go.
From there, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements, affinity mapping to summarize customer feedback, introducing that feedback into product development, and determining market fit.
By the end of this workshop, you’ll have the tools under your belt to effectively apply some basic product management strategies, and a foundational knowledge of product management to keep building on.

Improve your ROI with Predictive Marketing
2024-06-05 | Online
Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.
Topics covered

Identifying your north star: the metric that best predicts your growth
Building your qualitative model: which levers drive your north star?
Mapping existing data to your qualitative model
Modelling funnels vs loops
Beyond business as usual: developing your marketing idea backlog
Building your quantitative model: top down vs bottom up forecasts
Developing and implementing actionable insights every week.

Stakeholder Management
2024-06-05 | Online
Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them.
An interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.
Who Should Attend
All marketers who want to manage their stakeholders in a more efficient manner.
Topics Covered

Key theories of stakeholder management
Why Mendalow’s matrix is a key tool in your stakeholder toolbox
Identify who some of marketers’ typical stakeholders are and which are the most important

Learning Outcomes

Understand who your various stakeholders are and why they are important
Understand how to sell your marketing strategy and receive minimal change
How to develop your own stakeholders’ management plan for your various projects

Course Experience
A live session will be held each Thursday for 90 minutes over 4 weeks.
The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.

XI Forum Sydney 2024
2024-06-06 | Crown Sydney, 1 Barangaroo Ave, Barangaroo, NSW, 2000, Australia
Join the brightest CX practitioners and thought leaders in Asia Pacific. The XI Forum is a full day of inspiring presentations and networking opportunities that will help elevate your CX program in 2024.
Learn How Award-Winning Brands Are Using Integrated CX to Realise Transformation:
In a world where customer experience is the ultimate currency, the XI Forum 2024 helps you unlock success through Integrated Customer Experience (CX). Picture a landscape where every interaction, every touchpoint, converges seamlessly to form a symphony of customer delight and business outcomes that matter.
Integrated CX is made up of three pillars that our award-winning speakers will bring to life on stage:
• STRONGEST SIGNALS: Did you know that surveys alone only reach 6% of your customers? This leaves untapped signals like call centre notes, email threads, social reviews and so much more that paints a full picture of the voice of customer. We’ll cover all these and more at the Forum.
• RICHEST INSIGHTS: Data is the currency of the future, but insights are the key to the kingdom. Join us as we decode the language of structured and unstructured data, uncovering hidden treasures within the digital depths.
• SMARTEST ACTIONS: In the age of automation, human connection remains the cornerstone of exceptional CX. At the XI Forum 2024, we redefine smart actions—not just as solutions to individual cases, but as catalysts for systemic change.
Experience the CX conference that is unique in its kind:
• 250+ Delegates
• 6+ Hours of Practical Learning
• 10+ Sessions
• Award-Winning Speakers
• Interactive Demonstrations
• Spectacular Entertainment

How to Change Careers and Earn Your Worth
2024-06-12 | Online
Changing careers is no easy feat! You have to reinvent yourself and your value, as well as figuring out what you actually want to do.
What’s the right path?
What do you need to do to get there?
And will you be able to make a decent salary from it?
Changing careers is an internal game. It’s all about starting with you – what you want from your career and life.
When you approach it with confidence and authenticity, the sky’s the limit and the change – smooth as silk.
Join Change Leadership and Confidence expert, Lata Hamilton, as she shares her top tips for changing careers easily, simply and profitably.
This session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert.

Takeaways

The challenge with career change

5-step formula to successfully change careers

Importance of building confidence to achieve your dreams

AI for Workplace Productivity
2024-06-18 | Online
This seven-hour workshop gives you the context and hands-on practice you need to effectively use AI to automate your workflows and optimize communications.
To kick it off, we’ll talk about the importance of learning AI — regardless of your role or industry — and best practices for recognizing and mitigating bias when using large language models (LLMs).
Next, you’ll get your hands dirty in ChatGPT developing and testing prompts, and generating summaries of large, complex content. Then learn to identify the key steps involved in designing an automation, and determine which of your own mundane tasks can be easily automated using AI.
To round-out your AI skills, you’ll develop and implement a simple Generative AI solution to a real-world business problem. By the end of this workshop, you’ll have the generative AI tools and techniques under your belt to improve your productivity at work — and even carry some of these skills over to improve productivity in your personal life.

Online Retailer - 2024
2024-06-24 - 2024-06-25 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solution providers, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in.
Everybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail.
There is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer.

Online Retailer is the industry’s number one meeting place, bringing together a diverse mix of attendees across digital, retail, technology, marketing, and ecommerce across a variety of industries: Fashion and Apparel, Personal and Recreational Goods, B2B Services, Toys, Electronics, Games, Daily Deals and Marketplaces, Homewares and Appliances, Media, IT, Finance and Services, Groceries and Liquor, Department and Variety Stores.

Leaders
Having been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively), Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year.
Do’ers
Whether you are in marketing, logistics, tech or customer service, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first, make new connections and hear the latest insights specific to your role from retailers paving the way.

Startups
The perfect destination to cement your first foot into a thriving industry, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.

B2B
The only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.

CX Summit EMEA
2024-06-24 - 2024-06-25 | NSW
The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy, trust, and emotion are essential. Only leaders who can integrate CX, digital, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.

Programming with Python Fundamentals
2024-06-25 | Online
In this seven-hour workshop, you’ll get hands-on practice learning to code with this year’s most in-demand language, Python.
We’ll start with the basics like navigating a code editor and creating basic Python programs, then learn to use Python for things like storing and manipulating data in lists and dictionaries, creating conditional statements and writing code to complete repetitive tasks.
Once you’ve got the basics down, we’ll move on to using Python for data analysis with custom functions and using the csv module. And, most importantly, you’ll get practice with navigating common Python errors and debugging your code.
By the end of this workshop, you’ll be confident with the basics of Python programming and have a solid foundation to keep building on. You might even be inspired to pursue a software engineering career with your new skills.

Break Into Software Engineering: Navigate the Path to Tech Excellence
2024-06-27 | Online
Software engineers are the architects of innovation, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don’t worry – this webinar has got you covered!
Discover the proven strategies that can supercharge your software engineering career, regardless of your background. Whether you’re a recent graduate, a coding enthusiast, or an experienced professional seeking a tech transition, come along and hear from our experts who work on software day in, day out.

Takeaways

Insights into the diverse world of software engineering
Essential skills and tools every aspiring software engineer must possess
Success stories from our panel – learn from those who’ve already made their mark

How to generate B2B leads from SEO & Google Ads?
2024-07-02 08:00 - 17:00 (Australia/Melbourne) | The University of Sydney, Law Foyer, Level 2, New Law Building F10 Eastern Avenue, Camperdown Campus, NSW, 2006, Australia
In this 30 minute talk, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see.
What we’ll talk about?
1. Understanding B2B SEO and Google Ads.
2. The role of B2B SEO and Google Ads in revenue generation.
3. How a B2B company increased leads from SEO and Google Ads by 600%+?
4. How to craft effective SEO and Google Ads strategies to generate leads for your business?

SEO Masterclass
2024-07-04 | Online
This masterclass is based on over 25 years of search engine research and successful SEO for clients.
Topics Covered

How to use AI such as ChatGPT To Supercharge Your SEO – New Section!

Case Studies: Websites That Have Run Successful SEO Campaigns
Competitor Analysis – Marketers will absolutely love this
Tools of the Trade – We will show you how you can use tools to gain valuable insights
LIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website
What spam tactics must be avoided to prevent loss of revenue
Q&A time to ensure the material is understood.

Who Should Attend
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

How Google Works
What factors cause a website to rank in organic search results (The 3 Main Pillars)
On-Page SEO (Meta tags, Content)
Technical SEO (Site Architecture & Performance
Off-Page SEO (Content Marketing & Digital PR)
SPAM – What not to do

New Section: How to use AI such as ChatGPT To Supercharge Your SEO

What is Google’s stance on AI Content?
AI Use Cases – Using AI, ChatGPT for Content Creation – text, images, code
SEO hacks using AI ChatGPT
Content Marketing
Prompt Engineering

Fundamentals of Market Research
2024-07-11 | Online
Welcome to the AMI Fundamentals of Market Research course, where you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs.
Over the half day we will guide you through the entire market research process, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.
By the end of this course, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields.
Join us and take the first step towards becoming adept in conducting and/or commissioning market research.
Who should attend
Overall, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation.

Learning Outcomes:

Develop a foundational understanding of market research, including its definition, types, and applications in marketing and related fields.
Identify the best method for your market research needs by learning about qualitative, quantitative, and ethnographic research methods.
Gain a working knowledge of the market research process, from defining research aims and objectives to selecting appropriate data collection techniques and methods.
Understand what is required to design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis.
Learn how to effectively communicate research findings by understanding the elements of a research report, storytelling, data visualisation techniques, and tips for giving effective presentations.

Topics covered:
Introduction

What is Market Research
The different types (Qualitative, Quantitative, Ethnographic) of research explained.
Understanding the research process (An overview)
Some typical applications of Market Research

Writing the Brief

What lead us to research (background and the need for research)
What are we trying to solve? (The business problem)
How to translate a business problem into a research aim (Research objectives)
Things to consider for the approach. (Methodological considerations)
What are you looking to get out of it? (Deliverables and anticipated outcomes)
Setting a scope, budget, and a timeframe.

Research Design

Who are we going to speak to in the research (Defining the target group)
What method(s) will we use (Choosing a methodology)
Understanding sources of error and how to mitigate them (Sampling & non sampling error)

Question Design

Introduction to writing a topic guide for qualitative research
Introduction to writing a questionnaire for quantitative

Data Collection and Analysis

Understanding the different ways of collecting data
Qualitative – focus groups, In depth interviews, communities
Quantitative – online, phone, face to face
Ethnographic – observations
Analysis
Identifying patterns, themes, and insights from qualitative data
An introduction to data processing & analysis for quantitative data

Reporting and Presenting Research Findings

How to build a plan for a Research Report
Finding your story in the data
Introduction to effectively visualisation your data
Tips on conducting an effective research presentation

Marketing Essentials 1 Day Training in Melbourne
2024-07-12 | Melbourne, VIC, Australia
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.
Course Contents:
Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.
Course Topics:
This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.
What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.
The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.
The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.
The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.
The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
Promotional Poster– An activity to consolidate key themes covered during the training

Course Features:
At the end of this Marketing Essentials training you will be able to:

Explain what marketing is and how it links to the growth strategy of a business
Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centred approach to marketing

Facebook Marketing Fundamentals
2024-07-12 08:00 - 17:00 | Online
Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, Facebook shops, business pages, groups, services, messenger and ads manager, and more.
Key Outcomes
· Creating a Presence
· Building a Community
· Content Campaigns
· Shop & Service Ecommerce Features
· Meta Business Suite Ads
· Analytics
Key Promises
· Comprehensive Curriculum: Explore the core concepts, including the marketing environment, consumer buyer behaviour, segmentation, targeting, positioning, branding, and the marketing mix.
· Practical Insights: Dive into real-world applications through hands-on activities, practical demonstrations, and access to a cutting-edge e-learning platform.
· Expert Guidance: Learn from seasoned professionals with industry experience, providing invaluable insights and strategies to boost your marketing prowess.

Digital Marketing and Innovation Workshop for Small Businesses
2024-07-17 | Melbourne, VIC, Australia
Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth.
Led by the Melbourne Innovation Centre, this comprehensive session will equip you with the essential tools and knowledge to thrive in today’s competitive landscape.
You’ll gain valuable insights and practical strategies on a range of topics, including:

Stay ahead of the curve by exploring the latest digital marketing trends and innovations that can give your business a competitive edge.Discover budget-friendly yet powerful ways to promote your business and reach a wider audience.
Learn how to leverage the power of online platforms to connect with your target audience, build brand awareness and drive sales.
Develop a long-term marketing plan tailored to your business goals and resources, ensuring continued growth and success.
Learn how to create engaging content that resonates with your audience and fosters a thriving online community around your brand.

Who should attend:
This workshop is designed for both aspiring and seasoned small business owners in Greater Dandenong and entrepreneurs

Marketing 101: Principles of Marketing
2024-07-22 08:00 - 17:00 | Online
A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This course is designed for learners new to marketing.

Chat GPT 101 – Fundamentals for Marketers
2024-07-23 08:00 - 17:00 | Online
ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming.
In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and introduce you to mindsets and approaches to set you up for ChatGPT success.
This course, which blends insights and knowledge with practical elements and interactive sections, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career.
Who Should Attend
Marketers curious about ChatGPT
Those who have only scratched the surface of ChatGPT
Marketers who are pressed for time
Marketers who want to upskill in AI
People who want to harness ChatGPT for content drafting
Business professionals who see ChatGPT’s importance but can’t imagine what it looks like in their business
Topics Covered
Getting started on ChatGPT
How it works and how to work with it (Human/AI process)
Use cases and approaches to ChatGPT’s applications
Benefits vs Challenges and what to do
How to get started and best practises
Context windows and source materials
Interacting with ChatGPT to get the best output
Applying marketing and copywriting principles to ChatGPT’s content
Priming ChatGPT
Prompt Engineering
Creating Customer Personas for continued use
Tones of Voice
Linked Applications
Using ChatGPT to produce content

Mastering LinkedIn Build Connections, Drive Engagement and Accelerate Your Business
2024-07-24 | Online
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia’s leading LinkedIn marketing experts.
Join us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn.
In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page, understand LinkedIn’s features, and uncover hidden opportunities to build a strong presence on the platform.
What you will learn
Optimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.
Elevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.
Content Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.
Networking Effectively: Gain insights into building meaningful connections and expanding your professional network.
LinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.
By the end, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively.
Who should attend
This workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence, including marketers, business owners, and HR professionals.

Mumbrella Finance Marketing Summit 2024
2024-07-25 | Sydney
The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters.
Mumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking, superannuation, finance, insurance and more. Lock in your front row seats now for first-class insights.

Check out the lineup

Mim Haysom – Executive General Manager of Brand & Customer Experience, Suncorp
Julie Nestor – Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard
Bryan Wilmot – Chief Marketing Officer, Stake
Emma Grainge – Head of Communication and Brand, Australian Ethical
Potta Findikidis – Group Head of Brand and Marketing, Cbus Super
Tatiana Papavero – GM Marketing, HCF
Sue Brailsford – Head of Group Brand, NAB
Simon Wassef – Chief Strategy & Experience Officer, Clemenger BBDO
Dave Annesley – Head of Marketing Strategy, Youi
Elly Bloom – General Manager, Marketing for the Business & Private Bank, NAB
Eloise Liley – Co-Head of Planning, TBWAMelbourne
Mark Hunter – Chief Customer Officer, Bank of Queensland Group

Marketing & Social Media Training for Non Profits
2024-07-31 | Melbourne, VIC, Australia
Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group, members and key stakeholders, however the challenge is to understand the audience you are targeting, so you can decide which platform will have the greatest impact and reach this audience.
This interactive session will provide a basic overview of marketing, understanding what you are marketing and who you are marketing to. Then in turn, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels.
What you will learn

How to understand the market and its jargon
How to use social media as a platform to market to your group
Understanding your target audience
Appreciating the pros and cons of social media platforms
Ideas for creating content
Tips and hints for preparing a social media plan

Mumbrella Awards 2024
2024-08-01 | The Star, 80 Pyrmont Street, Sydney, New South Wales, 2009, Australia
Get ready for the highly-anticipated return of the Mumbrella Awards in 2024, honoring excellence across marketing, advertising, media, production, PR, and communications. Recognising outstanding teams, individuals, strategies, and campaigns from Australia and New Zealand, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry’s most senior leaders.

2024 Award Categories

Ad Campaign of the Year
Best Campaign with a Small Budget – NEW
Best Influencer Strategy – NEW
Best Use of Experiential Marketing
Best Use of Real-Time Marketing
Best Use of Retail Media
Best Use of User Experience
Content Marketing Strategy of the Year
Creative Agency of the Year
Emerging Agency of the Year
Full-Service Agency of the Year
Independent Agency of the Year
Industry Leader of the Year
Marketing Team of the Year
Marketing Technology Company of The Year
Media Agency of the Year
Media Brand of the Year

Media Campaign of the Year
Mumbrella Award for Bravery
Mumbrella Award for Collaboration
Mumbrella Award for Culture
Mumbrella Award for Data-Driven Marketing
Mumbrella Award for Innovation
Mumbrella Award for Insight
Mumbrella Award for Sustainable Practices
PR Agency of the Year
Pro Bono Campaign of the Year
Production Company of the Year
Promo or Experiential Agency of the Year
Sales Team of the Year
Social Idea of the Year
Specialist Agency of the Year
TV Ad of the Year
Under-30 Achiever of the Year

Transform services & product development with Design Thinking
2024-08-01 | Online
Would you like to solve wicked marketing problems?
Are you keen to be more human centered in your marketing?
Would you like to ask better questions?
If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend:
Anyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered
Full design cycle of empathise, define, ideate, prototype and test
Empathy Mapping
How to frame a curious question
Ideation techniques
Learning Outcomes:
The value of engaging with real people to help them ground their design decisions
The importance of stepping out of your own shoes
How to reframe problems to make them human centred
That low-resolution prototypes are useful to learn from (take an iterative approach)
The importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).
How to use empathy maps
The importance of not going straight to solution
Course experience
Design Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach, gain some shared vocabulary, and get a taste of each design “mode” (empathise, define, ideate, prototype, test).
Participants will receive:
A copy of all course content
All templates used in the program for empathy mapping and ideation
An introduction to design thinking PDF
Watch, read and listen library of resources

TECHSPO Auckland 2024
2024-08-08 - 2024-08-09 | Auckland
The 10th annual TECHSPO Auckland, two-day technology expo returns August 8th and 9th, 2024 to the luxurious Hilton Auckland Hotel in Auckland, New Zealand. TECHSPO Auckland brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.

CMO Summit 2024
2024-08-08 - 2024-08-09 | The STAR Gold Coast, 1 Casino Dr, Broadbeach, Queensland, 4218, Australia
The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.
The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers, while we connect innovative marketing companies with these chief marketers.
The Executives
Chief Marketing Strategists Representing Leading Organisations
To marketing heads we are an essential professional intelligence resource and business catalyst. We conduct annual assessments focused on their strategic goals and needs. This allows us to introduce effective products and solutions to them and assist them with streamlining their exhausting vendor selection process.
The Service Providers
Innovative Marketing Companies from Around the Globe
We are very selective about the agencies and solution providers we partner with. We ensure your profile and your offerings are aligned with the needs of marketing leaders prior to approaching you. Our collaborative approach allows us to match your value proposition with the needs of your prospective clients.
The Connectors
Your Experienced Outsourced Sales Partner
marcus evans’ mission is to modernise outdated sales processes by replacing them with an efficient and cost-effective approach that creates partnerships between leaders in the marketing community. We exist to add value to the decision making of marketing heads, and to the search of qualified prospects for our agencies and solution providers clients.

DigiMarCon Australia 2024 - Digital Marketing, Media and Advertising Conference & Exhibition
2024-08-14 - 2024-08-15 | Accor Stadium, NSW
DigiMarCon Australia 2024 is your chance to …
– Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, reunite with your peers, and build your professional network.
