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BEGIN:VEVENT
DTSTART;VALUE=DATE:20221009
DTEND;VALUE=DATE:20221013
DTSTAMP:20260406T043238
CREATED:20220731T074350Z
LAST-MODIFIED:20220814T044616Z
UID:22332-1665273600-1665619199@marketing.com.au
SUMMARY:Content Strategy Conference 2022
DESCRIPTION:The conference world is changing\, and CMC is leading the way. Virtual learning is the way to go\, and here to stay. On-demand access to content is a must\, to start the learning now. And networking and collaboration face-to-face must continue\, to get us all on the same page. \n\n\n\nSecure your FREE\, virtual 3 Day Ticket to access 70 sessions\, 12 keynotes\, and 6 workshops launching November 9-12th\, 2022.
URL:https://marketing.com.au/event/content-strategy-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221014
DTEND;VALUE=DATE:20221016
DTSTAMP:20260406T043238
CREATED:20220402T113214Z
LAST-MODIFIED:20220425T054107Z
UID:21459-1665705600-1665878399@marketing.com.au
SUMMARY:CopyCon 2022
DESCRIPTION:CopyCon\, Australia’s favourite dedicated copywriting conference is back in 2022. \nFrom client management and content marketing\, to multicultural copywriting\, health copywriting\, SEO\, personal branding and conquering imposter syndrome\, CopyCon is overflowing with good stuff this year. \nThe event will also feature an exclusive Mastermind day on Friday 14 October\, with the opportunity for attendees to workshop with seven top experts on topics including scaling-up\, prices and packaging\, websites and SEO\, and effective time management. \nFounder of CopyCon and The Clever Copywriting School\, Kate Toon\, says the event is shaping up to be the best it’s ever been in 2022\, after having to be put on hold for the past three years: \n“After the Zoom fatigue and working from home doldrums of 2021\, the copywriting community has been crying out for opportunities to connect with real people\, in real life\, again. The line-up of speakers\, amazing topics and money-can’t-buy collaborations that come out of CopyCon mean we have people travelling from all over Australia to attend\,” says Kate.
URL:https://marketing.com.au/event/copycon-2022/
LOCATION:The Kirribilli Club Sydney\, 11 Harbourview Crescent\, Lavender Bay\, NSW\, 2060
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221020
DTEND;VALUE=DATE:20221030
DTSTAMP:20260406T043238
CREATED:20220425T024248Z
LAST-MODIFIED:20220425T054107Z
UID:21665-1666224000-1667087999@marketing.com.au
SUMMARY:Conex: The Digital Destination
DESCRIPTION:Marketers are known for their ability to adapt\, yet no one could have envisioned what 2020 would bring. Even the best-laid plans have had to adjust as we learn to stabilize\, reinvent and grow. \nYet\, while the world around us is changing\, expectations of us are largely the same. We still need to leverage content to drive engagement and meet pipeline\, revenue\, and retention goals quickly in order to meet targets that are only growing larger. \nFear not marketers. As always\, we have your back.  \nJoin us for Conex: The Digital Destination\, a new virtual event that spans over three weeks and focuses on connecting industry leaders and marketing peers to share best practices and strategies for creating campaign destinations. \nThe best part? You only need to register once to access all three event days!
URL:https://marketing.com.au/event/conex-the-digital-destination/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221020T170000
DTEND;TZID=Australia/Melbourne:20221020T223000
DTSTAMP:20260406T043238
CREATED:20220814T014918Z
LAST-MODIFIED:20220814T044615Z
UID:22397-1666285200-1666305000@marketing.com.au
SUMMARY:2022 AMI Marketing Excellence Gala
DESCRIPTION:You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday\, 20 October 2022. \nJoin us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms\, where guests can mingle with industry peers and colleagues. \nThe interactive event experience is designed to inspire industry members and foster new connections.
URL:https://marketing.com.au/event/2022-ami-marketing-excellence-gala/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,B2B,Brand,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Email marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221024
DTEND;VALUE=DATE:20221026
DTSTAMP:20260406T043238
CREATED:20220425T023924Z
LAST-MODIFIED:20220425T054107Z
UID:21663-1666569600-1666742399@marketing.com.au
SUMMARY:State of Search 2022
DESCRIPTION:This is “THE” conference to learn from the actual practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you\, your company\, or your clients.\nJoin us October 24-25\, 2022 for State of Search\, a digital marketing conference like no other. The State of Search offers the best\, brightest\, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing\, from all over the world\, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence —  whether you’re in-house\, in an agency\, or in business for yourself. \nSome of the Top Speakers in the Digital Marketing industry will be at State Of Search in 2022. \nHow would it help your agency\, your business\, or your clients to gain actionable tips\, tricks from some of the top pros who specialize in digital marketing? \nIf you answered extremely valuable\, then this is the place to be in October! \nAre you struggling with keeping up with the constant changing of social media\, google\, and there algorithm updates or what about just some simple marketing wisdom? We are here to help you gain confidence with actionable items you can take with you to build your confidence. \nNo matter where you are in your online marketing journey\, from digital newbie to digital veteran\, State of Search offers a Texas-sized dose of insight and inspiration from leading marketing pros.\nThere’s nothing like State of Search. The connections that are made\, the knowledge that has been gained as well as the ability to see all the recordings of the event. Be ready for 2023 and the growth of your clientele or business for the new year! \nThis will end your year with the icing on the cake of seminars. Let 2023 be your Best Year Ever with your premier digital marketing conference. \n\nExtensive programming on SEO\, local SEO\, PPC\, and social media marketing\nVirtual conference sessions\, held online\, or in-person with access to all of the recordings and our learning platform.\nNetworking opportunities and personal connections that will last a lifetime!\nIndustry experts from all across the world at a fraction of the cost of other national conventions\nPractical\, hands-on content from speakers and attendees who really care and want to help You succeed.
URL:https://marketing.com.au/event/state-of-search-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221025
DTEND;VALUE=DATE:20221027
DTSTAMP:20260406T043238
CREATED:20220731T074544Z
LAST-MODIFIED:20220814T044615Z
UID:22334-1666656000-1666828799@marketing.com.au
SUMMARY:Litmus Live 2022
DESCRIPTION:Don’t miss your chance to join the premier email marketing event for email pros\, by email pros–with a FREE or paid ticket option! \n\n\n\n\n\n\n\n\n\n\nLog in from anywhere for two action-packed days of: \n\nKeynotes\, live and on-demand sessions from thought leaders in the email community\nInteractive roundtables hosted by speakers\, sponsors and the Litmus team\nVirtual networking opportunities with other attendees\, speakers and Litmus staff\nDaily live email optimization sessions for real-time feedback from Litmus email pros
URL:https://marketing.com.au/event/litmus-live-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221025T123000
DTEND;TZID=Australia/Melbourne:20221025T133000
DTSTAMP:20260406T043238
CREATED:20220814T014049Z
LAST-MODIFIED:20220814T044615Z
UID:22395-1666701000-1666704600@marketing.com.au
SUMMARY:Hot Tips - Creating Effective Marketing Buyer Personas
DESCRIPTION:As marketers and business owners\, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas\, to who are we speaking? (hint: nobody\, according to our host!) \nCreating a data-driven buyer persona can be overwhelming\, but it doesn’t have to be! Join us for all the hot tips to create a living\, scalable marketing buyer persona\, with this fun\, practical\, expert-led webinar. \n\n\n\nTakeaways\n\n\n\nRecognise the importance of buyer personas for your brand or business \n\n\nHear top buyer persona dos and don’ts from Jay\, a seasoned marketing strategist for global FMCG brands. \n\n\nGain practical tips to build and activate your buyer personas.
URL:https://marketing.com.au/event/hot-tips-creating-effective-marketing-buyer-personas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221026
DTEND;VALUE=DATE:20221028
DTSTAMP:20260406T043238
CREATED:20220425T023516Z
LAST-MODIFIED:20220425T054107Z
UID:21659-1666742400-1666915199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2022 #SMSSUMMIT
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \n6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR \n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning.\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company.\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-2022-smssummit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221027
DTEND;VALUE=DATE:20221028
DTSTAMP:20260406T043238
CREATED:20220731T072714Z
LAST-MODIFIED:20220814T044614Z
UID:22321-1666828800-1666915199@marketing.com.au
SUMMARY:Mumbrella Travel Marketing Summit 2022
DESCRIPTION:The nation is emerging from one of its most challenging periods – travel and tourism face uncharted territory and will likely be one of the last industries to recover from the damage of the pandemic. But there is still plenty going on in the background as well as the foreground. \nThe Mumbrella Travel Marketing Summit gives the stage to senior marketing leaders in travel and tourism to share their insights as they look for new opportunities and the return of old ones. Don’t miss the chance to network with travel marketing counterparts and hear from those who are at the front of the recovery effort.
URL:https://marketing.com.au/event/mumbrella-travel-marketing-summit-2022/
LOCATION:Four Seasons Sydney\, 199 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221103
DTSTAMP:20260406T043238
CREATED:20220924T105839Z
LAST-MODIFIED:20221009T002708Z
UID:22681-1667347200-1667433599@marketing.com.au
SUMMARY:LocalU Advanced Virtual 2022
DESCRIPTION:Did you have FOMO after missing LocalU Advanced in Denver this July? Well\, we have your solution! We’re going virtual again for our November 2022 event! \nAs always\, we promise completely new content\, never presented before at ANY conference!
URL:https://marketing.com.au/event/localu-advanced-virtual-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221104
DTSTAMP:20260406T043238
CREATED:20220723T110423Z
LAST-MODIFIED:20220814T044614Z
UID:22250-1667347200-1667519999@marketing.com.au
SUMMARY:Guru 2022
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live\, virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
ORGANIZER;CN="Guru":MAILTO:https://guruconference.com/#tracks
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221103
DTEND;VALUE=DATE:20221105
DTSTAMP:20260406T043238
CREATED:20220723T110740Z
LAST-MODIFIED:20220814T044613Z
UID:22253-1667433600-1667606399@marketing.com.au
SUMMARY:Product Marketing Summit
DESCRIPTION:In November 2022\, Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Sydney to share Product Marketing success stories\, experiences and challenges of those positioned at the intersection of product\, marketing & sales. \nJoin the largest gathering of product marketers who live at the intersection of product\, marketing & sales. In just one day you’ll hear about: \n\nEngage\, convert\, retain; Understanding the customer\nCreating demand and go-to-market strategy for your product\nDeciding your products positioning and messaging\nEnsuring salespeople and customers understand your product\nDriving the application and usage of your product\nBuilding product marketing teams for success\nUsing data to drive product decision making\nDefining your product audience
URL:https://marketing.com.au/event/product-marketing-summit/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T080000
DTEND;TZID=Australia/Melbourne:20221104T170000
DTSTAMP:20260406T043238
CREATED:20221001T020738Z
LAST-MODIFIED:20221009T002708Z
UID:22721-1667462400-1667581200@marketing.com.au
SUMMARY:Marketing Tech Symposium 2022
DESCRIPTION:Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However\, as consumer expectations continue to evolve\, and with an increased focus on customer empowerment\, brands need to differentiate effectively\, and engage with their customers how\, when\, and where they want. \nNavigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nJoin us at the Marketing Tech Symposium to: \nDiscover how to use marketing technology to better understand\, reach and engage your customers\nLearn from inspiring international keynote presentations and local case studies\nConnect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.\nLearn\, network\, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan. \nThis year’s topics include:\n– Secret showcase session: Get under the hood of one of the best\, most successful MarTech stacks in the region\n– A data science & CFO perspective: democratising data and data reflexes\, how to best action data when you’re drowning in it\n– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?\n– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives\n– Bridging the capability\, talent & skillset Gap\n– Build\, buy or hybrid and bringing your media inhouse\n– The future of MarTech: The rise and role of No-Code /Low-Code\, Headless Commerce and APIs\n– The Rise of BigOps\, MarketingOps\, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business\n– How do you assess\, benchmark\, and select the right MarTech for your corporate and marketing goals & requirements?\n– Time is your number 1 enemy\, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile\n– How much Personalisation is too much\, from a Privacy and Business Investment (Overkill) perspective?
URL:https://marketing.com.au/event/marketing-tech-symposium-2022/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T120000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260406T043238
CREATED:20220731T073852Z
LAST-MODIFIED:20220814T044613Z
UID:22330-1667476800-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T123000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260406T043238
CREATED:20221001T021930Z
LAST-MODIFIED:20221009T002708Z
UID:22727-1667478600-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221109T080000
DTEND;TZID=Australia/Melbourne:20221111T170000
DTSTAMP:20260406T043238
CREATED:20220924T105648Z
LAST-MODIFIED:20221009T002707Z
UID:22679-1667980800-1668186000@marketing.com.au
SUMMARY:Content Marketing Conference 2022
DESCRIPTION:The marketing world is changing\, and CMC is leading the way. Virtual is the way learn\, and it’s here to stay. Content must be available on-demand\, long after our conferences passes by. And audience engagement is now our mantra\, with humor and emotional triggers making us fly.
URL:https://marketing.com.au/event/content-marketing-conference-2022/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221109T123000
DTEND;TZID=Australia/Melbourne:20221109T160000
DTSTAMP:20260406T043238
CREATED:20221001T022048Z
LAST-MODIFIED:20221009T002707Z
UID:22729-1667997000-1668009600@marketing.com.au
SUMMARY:Workshop: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/workshop-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221115
DTEND;VALUE=DATE:20221117
DTSTAMP:20260406T043238
CREATED:20220924T105443Z
LAST-MODIFIED:20221009T002707Z
UID:22677-1668470400-1668643199@marketing.com.au
SUMMARY:SMX Next 2023
DESCRIPTION:Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX Next. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \nAfter two intense days of training\, you’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond. (Can’t attend live? Instant on-demand access is included with your free pass!)
URL:https://marketing.com.au/event/smx-next-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221117
DTEND;VALUE=DATE:20221119
DTSTAMP:20260406T043238
CREATED:20220924T105246Z
LAST-MODIFIED:20221009T002706Z
UID:22675-1668643200-1668815999@marketing.com.au
SUMMARY:DigiMarCon World 2022
DESCRIPTION:DigiMarCon World 2022 Digital Marketing\, Media and Advertising Conference will take place November 17th to 18th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10\,000 Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-world-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221117T120000
DTEND;TZID=Australia/Melbourne:20221117T130000
DTSTAMP:20260406T043238
CREATED:20221001T022242Z
LAST-MODIFIED:20221009T002706Z
UID:22731-1668686400-1668690000@marketing.com.au
SUMMARY:Customer Relationships in the Digital World: The role of Online Brand Advocacy
DESCRIPTION:Research shows that user-generated content (UGC) is more authentic and trustworthy\, and subsequently\, more influential\, than brand-generated content (BGC). So\, in this new era of social influence and multiple digital touchpoints\, it is consumers – just like you and I – that have the power. In this webinar\, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand. \nKey takeaways: \n\nUnderstand what OBA is and how to nurture your consumers to become your online brand advocates.\nView examples of OBA given by consumers\nExplore how brands integrate OBA into their digital marketing strategies\nPreview the latest research into OBA
URL:https://marketing.com.au/event/customer-relationships-in-the-digital-world-the-role-of-online-brand-advocacy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221124T123000
DTEND;TZID=Australia/Melbourne:20221124T163000
DTSTAMP:20260406T043238
CREATED:20221001T022509Z
LAST-MODIFIED:20221009T002706Z
UID:22733-1669293000-1669307400@marketing.com.au
SUMMARY:How to Create & Execute a Thought Leadership Strategy
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/how-to-create-execute-a-thought-leadership-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221124T173000
DTEND;TZID=Australia/Melbourne:20221124T190000
DTSTAMP:20260406T043238
CREATED:20221001T022728Z
LAST-MODIFIED:20221009T002705Z
UID:22735-1669311000-1669316400@marketing.com.au
SUMMARY:Tasmanian Marketers: End Of Year Celebration
DESCRIPTION:Join Tasmanian Marketers and finish off the year with a gathering to enjoy good company and share a wrap up of achievements during 2022. \nCelebrate successes from the year and hear from Tasmania’s prominent marketers on the current trends in excellent practices and strategies.
URL:https://marketing.com.au/event/tasmanian-marketers-end-of-year-celebration/
LOCATION:Wrest Point Hotel\, 410 Sandy Bay Rd\, Sandy Bay\, Tas\, 7005
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Tasmania
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221130
DTEND;VALUE=DATE:20221201
DTSTAMP:20260406T043238
CREATED:20221001T022823Z
LAST-MODIFIED:20221009T002705Z
UID:22738-1669766400-1669852799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221201T123000
DTEND;TZID=Australia/Melbourne:20221201T160000
DTSTAMP:20260406T043238
CREATED:20221001T023003Z
LAST-MODIFIED:20221009T002705Z
UID:22740-1669897800-1669910400@marketing.com.au
SUMMARY:Workshop: E-mail Marketing
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/workshop-e-mail-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221202
DTEND;VALUE=DATE:20221203
DTSTAMP:20260406T043238
CREATED:20221009T000213Z
LAST-MODIFIED:20221009T002704Z
UID:22798-1669939200-1670025599@marketing.com.au
SUMMARY:HubSpot CRM Training Course
DESCRIPTION:HubSpot is a software company that provides tools for marketing\, web analytics\, and content management. HubSpot CRM is a cloud based application that enables sales teams to enhance the sales process\, synchronize communication\, and more. \nThis instructor-led\, live training (online or onsite) is aimed at business analysts who wish to create and optimize a sales and marketing process with HubSpot CRM. \nBy the end of this training\, participants will be able to: \n\nUse HubSpot meeting tools to schedule meetings.\nOptimize business operations with HubSpot CRM.\nCreate full-featured dashboards and reports for data analysis.\nAutomate the sales and marketing workflow.\n\nFormat of the Course \n\nInteractive lecture and discussion.\nLots of exercises and practice.\nHands-on implementation in a live-lab environment.\n\nCourse Customization Options \n\nTo request a customized training for this course\, please contact us to arrange.
URL:https://marketing.com.au/event/hubspot-crm-training-course/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221206
DTEND;VALUE=DATE:20221210
DTSTAMP:20260406T043238
CREATED:20221009T000752Z
LAST-MODIFIED:20221009T002704Z
UID:22802-1670284800-1670630399@marketing.com.au
SUMMARY:CISCO Live! Melbourne 2022
DESCRIPTION:Over 200 technical and business sessions covering Applications\, Networking\, Security\, Cloud\, and more. \nIf anyone’s been ALL IN this past year\, it’s you. Keeping apps running\, connections connected\, and companies adapting and growing. And keeping everything\, everywhere\, secure. So we’d like to invite you to be ALL IN with us at Cisco Live. \nCisco Live is the place to be to meet\, greet\, learn\, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community\, share experiences\, and discover solutions. We can’t wait to see you! \nExperience Cisco Live Melbourne in person with a Full Conference or Explorer Plus pass. Or watch the event from anywhere in the world with a Digital pass. \nLimited in-person passes available.
URL:https://marketing.com.au/event/cisco-live-melbourne-2022/
LOCATION:Melbourne Convention & Exhibition Centre\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260406T043238
CREATED:20220924T104652Z
LAST-MODIFIED:20221009T002704Z
UID:22671-1670371200-1670543999@marketing.com.au
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:Get ready for learning\, inspiration\, and connections! This year\, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes\, share compelling case studies and insights\, and build new relationships. \nLearn\nTap into rich insights\, best practices\, case studies\, and the latest trends from leaders in marketing and advertising. \n\n\nNetwork\nConnect with peers from businesses large and small to expand your personal network and sphere of influence. \n\n\nGrow\nAdvance your marketing knowledge and that of your team to drive sustained growth for your brand and business. \n\n\n\n\nConfirmed Speakers\n\n\n\nDean Aragon\nCEO and Vice-Chairman\, Shell Brands International AG\nShell \n  \n\n\nJoe Cohen\nChief Marketing and Communications Officer\nAxis Capital \n  \n\n\nAmy Gath\nVice President\, North America Marketing\nFormica \n  \n\n\nCarolyn Henry\nVice President and GM of Americas Regional Marketing\nIntel \n  \n\n\nJill Kramer\nChief Marketing and Communications Officer\nAccenture \n  \n\n\nPortia Mount\nVP Marketing and Business Development\, Trane Commercial Americas\nTrane Technologies \n  \n\n\nEmily Pachuta\nChief Marketing and Analytics Officer of the Americas\nInvesco \n  \n\n\nGerald Youngblood\nChief Marketing Officer\, North America\nLenovo \n 
URL:https://marketing.com.au/event/ana-b2b-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260406T043238
CREATED:20220924T105036Z
LAST-MODIFIED:20221009T002703Z
UID:22673-1670371200-1670543999@marketing.com.au
SUMMARY:Public Agencies & Government Social Media Strategy 2022
DESCRIPTION:We bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that empowers your team to serve your constituents best. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to government agencies including social media and crisis communications\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/public-agencies-government-social-media-strategy-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260406T043238
CREATED:20221009T001034Z
LAST-MODIFIED:20221009T002703Z
UID:22806-1670371200-1670543999@marketing.com.au
SUMMARY:CISCO Live! Online 2022
DESCRIPTION:Join us online for the broadcast from Cisco Live Melbourne on December 7-8\, 2022 to enjoy your share of the action. \nOver 200 technical and business sessions covering Applications\, Networking\, Security\, Cloud\, and more. \nIf anyone’s been ALL IN this past year\, it’s you. Keeping apps running\, connections connected\, and companies adapting and growing. And keeping everything\, everywhere\, secure. So we’d like to invite you to be ALL IN with us at Cisco Live. \nCisco Live is the place to be to meet\, greet\, learn\, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community\, share experiences\, and discover solutions. We can’t wait to see you!
URL:https://marketing.com.au/event/cisco-live-online-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221209
DTEND;VALUE=DATE:20221210
DTSTAMP:20260406T043238
CREATED:20221009T002303Z
LAST-MODIFIED:20221009T002702Z
UID:22820-1670544000-1670630399@marketing.com.au
SUMMARY:Marketing Essentials Training in Adelaide
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing\n\n 
URL:https://marketing.com.au/event/marketing-essentials-training-in-adelaide/
LOCATION:Adelaide\, SA\, 5000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types
END:VEVENT
END:VCALENDAR