DeveloperWeek
2021-02-17 - 2021-02-19 | Online
Each year, 8,000+ developers, engineers, software architects, dev teams, managers and executives from 70+ countries gather for DeveloperWeek (Feb 17-19, 2021) to discover the latest in developer technologies, languages, platforms, and tools.
DeveloperWeek 2021 is the largest developer conference & event series including the DeveloperWeek 2021 Conference & Expo, 1,000+ attendee hackathon, 800+ attendee tech hiring expo, and a series of workshops, technical talks, and keynotes. This year, the entire DeveloperWeek Events Series will be hosted online!
Because DeveloperWeek covers all new technologies, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev, Artificial Intelligence Dev, Blockchain Dev, IoT Dev, Serverless technology, Microservices technology, new JavaScript frameworks, and more.
This year, DeveloperWeek will have an expanded DevExec World, which is 2 days of roundtable talks, educational talks, and networking events for engineering managers, tech executives, and lead developers. Additionally, DeveloperWeek will be co-located with ProductWorld and CloudWorld.
DeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google, Facebook, Yelp, Rackspace, IBM, Cloudera, Red Hat, Optimizely, SendGrid, Blackberry, Microsoft, Neo Technology, Eventbrite, Klout, Built.io, Ripple, GNIP, Tagged, HackReactor, and 30+ more here!
When it comes to technology, there’s incremental change, and then there’s fundamental innovation. Developer technology, from blockchain and artificial intelligence to big data and quantum computing represents fundamental innovation that people can build on for years. We are in the DevTech Age, where developer technologies and tools are now the most disruptive and fundamental technology innovation in the marketplace. When you build tools for developers, you are not just implementing a small incremental use case, you are building platforms, frameworks, and APIs that will enable entirely new web, mobile, and IoT innovation.

Social Media for Small Business
2021-02-18 10:00 - 12:00 (Australia/Melbourne) | Online
Join digital marketing specialists Ruby Assembly for an engaging online social media workshop focusing on best practice for small business.

Social media is an essential element of success in the marketing mix of the modern small business or sole trader venture.
Join Australian digital marketing specialists Ruby Assembly for an interactive, engaging social media workshop focusing on best practice for small biz.
Whether you’re a sole trader looking to amplify your reputation, a start-up business focused on growing your influence or an established-yet-boutique concern wanting to upskill – this snappy, clever morning session will give you the foundation necessary to create impactful content for your audience. Learn how to:

Make your Facebook and Instagram content relevant and shareable
Identify brand risks in the social media space
Develop a social media content plan
Avoid social media fails and deal with negative feedback
Unpack statistics and consider ROI for social media
Run competitions that engage
Build newsletters and write blogs your audience will actually want to read

Conveniently hosted online, Ruby Assembly’s Social Media for Small Business workshop is an event you don’t want to miss.
Learn how to win more business and build better client and referral relationships from Melbourne’s creative digital team.
On-demand webinar available for attendees, complimentary ‘Make Them Remember You’ downloadable workbook PDF included!

SMX Report: Analytics Training For Search Marketers
2021-02-23 | Online
Search marketing is a science. It takes research, testing, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report, you’ll be able to implement proven strategies and tactics for measuring search marketing success.
Training topics will include:

Configuring dashboards in Google Data Studio
Leveraging new features in Google Search Console and Bing Webmaster Tools
Measuring ad profitability and performance with Google Ads reporting

You’ll also take a deep dive into Google Analytics 4’s new capabilities, featuring its sophisticated cross-channel view into the customer life cycle.
All sessions will be available for viewing live or on-demand, so you can train at your convenience.

eTail
2021-02-23 - 2021-02-25 | Online
The Virtual Summit & Expo for eCommerce & Omnichannel Innovators
For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking.
At the eTail Virtual Summit & Expo, you’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business.

Learn From The Largest Retail Speaking Faculty In The World
You’ll listen to 45+ leading expert retail speakers for an unbiased view of where the future of eCommerce and digital marketing is headed. You’ll hear from Founders, CEO’s, VPs and those that are in the trenches, doing the work. We cut out the fluff you get at other events to give you tons of actionable strategies to increase your profits. All from the comfort of your own remote office.

The Most Interactive Online Event, Ever
Join your peers for 30+ sessions over three days with multiple tracks and formats to choose from. From 1-to-1 meetings, workshops, matchmaking sessions, roundtables, town halls, lunch and learns, virtual happy hours and much more, you’re guaranteed to bump virtual elbows with eCommerce and digital marketing royalty. You’ll build relationships like never before.

Your One-Stop-Shop For Tech Innovation
At our virtual exhibit hall, you’re one click away from the most innovative suppliers in the industry. Explore their products, attend 1:1 demos, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.

Instagram Marketing Workshop
2021-02-23 09:00 - 12:00 (Australia/Melbourne) | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Join us on 23 February at the Alex Hotel for our Instagram Marketing – Hashtags, Content & Growth workshop.
Under the guidance of renowned social media strategist and certified trainer Meg Coffey, you’ll learn how to optimise your account and reach, getting the lowdown on IG’s algorithm so you can raise your community engagement game.
Don’t just dabble with Instagram. Make it work as hard as possible for your business.
Use everything from Stories and Insights to hashtags and regrams to build your brand and generate traffic, enquiries and sales with Instagram. Get the lowdown on Insta’s algorithm, optimise your IG account and reach, and raise your engagement and conversion game.
Join us on 23rd February 2021 at the Alex Hotel for our Instagram Marketing – Hashtags, Content & Growth workshop.
Under the guidance of renowned social media strategist and certified trainer Meg Coffey, you’ll learn how to optimise your account and reach, getting the lowdown on IG’s algorithm so you can raise your community engagement game.

In this Instagram training course we will examine:

Create a killer Insta bio, theme and feed
Use the right apps and time-saving tools
Separate algorithm facts from fiction
Learn what and when to post (and why)
Master the art of hashtags and regrams
Get to grips with Instagram analytics and ads
Make Stories and Highlights work for your business
Build and maintain an engaged community

WHO SHOULD ATTEND
You’re using Instagram, but you’re not 100% sure why, when or how you should. You’re looking to firm up your knowledge and tap into the bottom-line boosting potential Instagram undoubtedly offers.

WHAT’S INCLUDED
Barista coffee on arrival. Yep, this is not your average function. We will give you insider knowledge and practical advice to grow your business on Instagram. A delicious morning tea with another round of barista coffee will be provided, giving you an opportunity to network with your peers and fellow classmates.

B2B Online
2021-02-24 - 2021-02-25 | Online
This February, you’re invited to kick off 2021 at the B2B Online Virtual Event, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business.
We’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will shed light on 2021 strategy, opportunities for the industry, and the big wins and lessons learned from the last year. Bring your burning questions to our real-time Q&A to get a leg up on your strategy for 2021.
Find out how to:

Quickly capitalize on changes in B2B buyer behavior
Leverage a marketplace strategy to grow your B2B business
Develop a customer centric data strategy
Improve customer retention in a changing environment
Create a multi-year roadmap for a large scale digital transformation

A Unique Experience

The B2B Online Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here’s what you get when you attend:

Learn From A Variety of Experts, Debating Together

Learn from multiple, live conversations so you gain unbiased perspectives on what’s working right now. (They might even disagree on some points – but you’ll get the full picture.)

Executive-Level Content

Since 2013, we’ve connected over 1,000 manufacturers and distributors. We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge, to provide you with a rare chance to benchmark against the biggest brands in the country.

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers!

Digital Marketing for Financial Services
2021-02-24 - 2021-02-25 | Online
GROW YOUR BOTTOM LINE, RESPOND TO CHANGING CONSUMER DEMANDS, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE!

Dive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands, including Wells Fargo, Northern Trust, HSBC, BMO Harris, U.S. Bank, Edward Jones and more!
Take advantage of this one-stop, two-day, virtual event and acquire all of the information you need to drive conversion, create loyalty, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts.

Discover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.

The Virtual Martech Summit #VirtualMarTech
2021-02-24 - 2021-02-26 | Online
With new outlooks, marketing trends, and advanced technology in emerging industries, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and, most importantly, learn to how to sustainably take this momentum of innovation to the next level.

Our 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C, BFSI (Banking, Financial Services & Insurance), and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI, data analytics, machine learning, content marketing, digital privacy, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.

Digital Marketing Bootcamp (Online)
2021-02-24 12:00 - 18:00 (Australia/Melbourne) | Online
The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies.
Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.

Social Media Strategies Summit #SMSSUMMIT
2021-02-25 - 2021-02-26
Join Your Peers at #1 Social Media Event for Senior-Level Marketing Professionals

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Grill The Marketer
2021-02-25 17:30 - 20:30 (Australia/Melbourne) | Henry Summer, 69 Aberdeen St, Northbridge, WA, 6003, Australia
YOU have questions about marketing – come and put them to us. All welcome.

From senior marketers, to business owners and managers, and marketing students – if you have marketing questions come and ask them.
No pitches, no PowerPoint pressos, no upsells. Just our marketing brains directed to your challenge.
Clay & Carma (AKA The Marketer) will let you grill them, and of course – there’ll be booze, nibbles and prizes. Media badass Melissa Bowen of ThinkBox Media will be our MC, keeping it classy.
Sometimes we even bring along a special guest from the industry!
You’ll love Henry Summer (our Venue Sponsor) and enjoy the informal vibes while we help YOU on the aspects of marketing you’re stuck on, PLUS have a great time doing it.

How B2B Marketers Can Use Instagram for Lead Gen
2021-03-02 14:00 - 16:00 (America/Mexico_City) | Online
When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you’re not using Instagram, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.
Did you know that it is, in fact, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business.
In this session, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success.
Join us to learn how to:

Design your Instagram profile for lead generation
Create a content strategy that generates more lead traffic
Connect with prospects directly on Instagram

Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations
2021-03-09 | Online
The process of journey mapping is powerful.
It gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint.
With 10 bite-sized lessons, designed for marketers by marketers, this Master Class will demystify the mapping process. After you’ve completed all of the lessons, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric.
You have multiple ways to complete the lessons and earn your certificate of completion:

Attend all of the Watch Parties
Attend some Watch Parties and complete the rest of the lessons on-demand
Watch all of the lessons on-demand (starting March 9) when it works for you

Master Classes are designed to give you the very best online learning experience with:

Access to live viewing parties with Q&A, so you can stay focused and ask the instructor any questions that come up along the way
Comprehensive step-by-step instruction (exactly what you need: no more, no less)
Bite-sized lessons so you can stop and start on your schedule
High quality audio (because there’s nothing more distracting than echoes!), crisp video, and stellar graphics
A certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy

WHAT YOU’LL LEARN
The Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy.

Customer Experience Goes Beyond Marketing
Your customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view.
LENGTH: 15 minutes

Determine Your Goals
A map is all about getting somewhere! In this lesson, you’ll determine the goals of both your brand and your customers.
LENGTH: 15 minutes

Get the Right Data
Discover how to utilize your marketing and customer experience data, feedback from customers, and input from employees to see things from your customer’s perspective.
LENGTH: 15 minutes

Stages of the Journey
Each customer’s journey is unique, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map.
LENGTH: 15 minutes

Thinking/Feeling/Doing: Customer Actions and Experiences
Discover what your customers are actually experiencing as they travel through their journey with your brand.
LENGTH: 15 minutes

Channels, Touchpoints, and Moments of Truth
Do you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact.
LENGTH: 15 minutes

Pain Points & Opportunities
What are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated.
LENGTH: 15 minutes

Business Goals & KPIs
Customer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them.
LENGTH: 15 minutes

Leading Actionable Outcomes
Your journey map will show you where improvements are needed. In this lesson, you’ll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.
LENGTH: 15 minutes

You Have Your CJM! Now What?
Your Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change, improve your customer communications, and create better customer experiences?
LENGTH: 15 minutes

Programmatic Summit 2021
2021-03-11 | Hyatt Regency Sydney, 161 Sussex Street, Sydney, NSW, 2000, Australia
Into its 8th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that the Programmatic Summit takes place in March 2021, Sydney.

The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market.

Programmatic advertising enables greater marketing performance, transparency, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021, Australia & New Zealand’s #1 programmatic advertising conference.

Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.

WTSFest Virtual
2021-03-15 - 2021-03-17 | Online
The Women in Tech SEO Festival is going virtual in March 2021!
6 brilliant talks by 6 brilliant speakers spread across 3 days
Women in Tech SEO is a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring and beneficial way, and to help build our network and accelerate our careers.
Whether you’re freelance, agency-side or client-side, this group or in-house, this community welcomes women in all stages of their Technical SEO career to share their knowledge and learn from one another.

Day 1: Advance –Tue, 16 March 5:00 – 6:30 PM (GMT)

Roxana Stingu
Head of SEO, Alamy

Roxana heads the SEO efforts at Alamy and loves getting into the nitty-gritty of page speed. Besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She has spoken at BrightonSEO, WTS and ReadingSEO.

Jamie Indigo
Technical SEO, Not a Robot

Instead of listing professional accomplishments & accolades, Jamie encourages anyone interested to Google her name. She also encourages folks to be curious, kind, and mindful. Oh and keep a d20 in your pocket! Never know when you’ll need to roll for initiative.

Day 2: Innovate – Wed, 17 March 5:00 – 6:30 PM (GMT)

Emma Russell
Head of SEO, Contemplate Digital

Emma is Head of SEO at Contemplate Digital, an SEO agency focusing on Technical SEO, where she works on clients from global pharmaceutical companies to blue-chip automotive brands to big brand e-commerce sites.

Aleyda Solis
Founder, Orainti

Aleyda is an International SEO Consultant. She was awarded the European Search Personality, runs Crawling Mondays, #SEOFOMO & Remoters.net. She’s currently writing The Fruitful Consultant, a book featuring lessons to empower digital consultants.

Day 3: Empower – Thu, 18 March 5:00 – 6:30 PM (GMT)

Carolyn Lyden
President, Search Hermit

Carolyn grew up helping the family business on weekends & started her career in SMBs, startups, and agencies. She honed her passion to help businesses of all sizes scale with SEO as the foundation of their marketing ecosystem, launching Search Hermit in 2019.

Tiffany Da Silva
Founder, Flowjo

Tiffany Da Silva is a growth marketing coach and consultant, who has worked with companies like Shopify and Achievers. In 2017, she founded Flowjo with the goal of creating useful marketing tools that will help inspire, educate and entertain you.

MarTech: Free, Expert-Led Training For Senior Marketers
2021-03-16 - 2021-03-17 | Online
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises.
Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start.
Marketers at those brands are turning to industry experts, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands.
Join us online for FREE, March 16-17, to unlock two days of actionable tactics and proven strategies, empowering, forward-thinking keynotes, and engaging events designed to grow your professional network.
Expert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending, you’ll be able to:

Use CDPs to enable a data-driven culture and decisions
Employ attribution and predictive analytics technology to understand what’s attracting customers to your company or brand
Achieve efficiencies with asset management, project management and workflow technologies
Maximize the expanding capabilities and uses of marketing automation
Continue your learning initiatives, engage with solution providers, and connect with the marketing technology community — all for free, and all from the comfort of your own computer.

SMX Muenchen
2021-03-17 - 2021-03-18 | Online
SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas.
Speakers SMX Munich 2021

Rand Fishkin, Founder, SparkToro
Wil Reynolds, Founder & Director of Digital Strategy, Seer
Mary Haynes, Owner, MHC
John Mueller, Webmaster Trends Analyst, Google
Sonja Winter, Department Managerin SEA, Gastro Hero
Astrid Kramer, SEO & Digital Strategy Consultant
Tom Anthony, VP Product, SearchPilot
Samantha Noble, MD & Founder, Billable Moments
Robert Seeger, CO-Founder und President FMX World
Brad Geddes Co-Founder
David Sottimano, Independent Consultant
Martin Splitt, Developer Advocate, Webmaster Trends Analyst Team, Google

Writing for the web (March webinar)
2021-03-17 09:30 - 12:30 (Australia/Melbourne) | Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:

how to write short, sharp and snappy sentences
creating great headlines and intros
formatting to improve readability
using links and subheads properly
search engine optimisation (SEO) tips
improving email newsletters/EDMs
writing for social media
usability and accessibility tips

Only 6 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

AdWorld 2021
2021-03-21 08:00 - 17:00 (Australia/Melbourne) | Online
Join 50,000 of the world’s brightest minds in advertising to learn, share secrets and connect online.
For three days on 3-5th May, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

Explore Ad World Tracks
It’s like 13 Events In One.

Content Marketing
Conversion Optimization
Media Buying
Ecommerce / D2C
SEO & SEM
Design for Growth
Advertising Agencies
Lead Generation
Influencer Marketing
The Future of Advertising
Building Communities
Affiliate Marketing
Advertising 101

A virtual event like you’ve never seen before

Learning
Attend a 3-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.
Get access to 50+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing’s hottest topics.

Networking
The networking event of the year: Meet the industry elite, network with 50,000 marketers, advertisers, ecommerce brands, entrepreneurs and founders through 1-on-1 and group networking.
Connect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience.

Lead Generation
Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

online MASTERCLASS: Content Marketing
2021-03-21 08:00 - 17:00 (Australia/Melbourne) | Online
In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.

Content marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues.
Content marketing has proven to increase sales, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget.
This masterclass caters to all industries and is suitable for:

Content Marketing professionals
Social Media Marketing professionals
Marketing professionals
Brand managers
Public Relations professionals
Communications professionals
Digital marketing professionals
Customer service professionals

While all role levels are welcome, this masterclass has been designed for those positioned at a manager or executive level.

Social Media Webinar: How to achieve consistent ROI from social media in 2021
2021-03-21 08:00 - 17:00 (Australia/Melbourne) | Online
Learn how to measure your brand’s impact across the end-to-end customer journey on the best performing social media platforms
This workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management. campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.
Key learnings

Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
What are the most important performance metrics to accurately measure and determine value for businesses in the long term
What is the critical marketing formula for successful social media campaigns in 2021
What are the current industry benchmarks for social media best practice?
How to tackle B2B vs B2C marketing strategy on social
Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact

Virtual & Hybrid Events: Future Essentials
2021-03-21 08:00 - 17:00 (Australia/Melbourne)
Your ultimate guide to the all new event industry – a world where every event manager needs the skills, knowledge and technical expertise to run memorable hybrid events.
The unprecedented events of 2020 changed the nature of events in almost every industry. It’s an impact we’re likely to feel for the foreseeable future, with virtual and hybrid events here to stay.
If you learned on the run last year, now it’s time to sharpen your skills for managing memorable digital events.
The AMI Virtual & Hybrid Events: Future Essentials course will cover the core fundamentals of transforming events completely or partially online and prepare you to create a successful virtual/hybrid event that engages and benefits all participants.
Key Learnings:

How 2020 changed the event industry and what to expect moving forward
How to create successful digital and hybrid event strategy
Virtual event operations, branding and marketing
Tools and technology: interactive demos of event software, augmented & virtual reality
How to sell virtual events

Future Proof Your Business in the Digital Age
2021-03-21 08:00 - 17:00 (Australia/Melbourne)
On the back of the 2019/2020 nationwide successful event series, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’.
Designed to provide your business with a detailed marketing roadmap to success, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your business, building strategy on top of strategy, growing the lead funnel in a systematic way.
Especially in Today’s world, Digital Marketing is now the forefront of business growth. There isn’t a business that doesn’t want more leads or want to rank high on Page 1 of Google, above their competitors, for all the search terms that will drive sales.
In this series, you will learn how to place your business in front of your target audience across multiple strategies.
By attending you will also receive a suite of eLearning supported material via the Luv4 Marketing dashboard.

Session 1: The Plan
11th of February
The plan covers knowing your numbers, checking site speed, website audit and using existing numbers and audits to set new goals. This is where the users create a ‘Game Plan’.

Session 2: Website Event
25th of February
Setting Up Your Website For Unlimited Lead Generation

Session 3: Lead Generation Event
11th of March
Building Targeted Lead Generation Systems That Run Themselves

Session 4: Paid Advertising Event
25th of March
Creating Multi-Channel Lead Campaigns That Work

Session 5: Social Media & CRM Event
8th of April
Using Social Media Channels To Drive Leads Into Sales

Session 6: Taking Your Business To The Next Level
22nd of April
How To Build The Turn Key Marketing Solution

Increasing Your Website Traffic Using Google My Business
2021-03-21 10:00 - 12:00 (Australia/Melbourne) | Online
In this two-hour online workshop, you will learn how to update your Google My Business listing to maximise the chances of being found using local search.
We will cover:
– How to optimise your Google My Business listing to increase the chances of appearing in Google Maps for relevant local search terms.
– How you can submit your website to various online directories to improve your chances of appearing on Google Maps.
– Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area.
There will be the opportunity to ask questions throughout the session to help you understand how best to get the most out of Google My Business, for your business.

UX & Design Festival in 2021
2021-03-22 - 2021-03-26 | Online
This Festival will consist of 18 renowned speakers, 6 live panels Q&A, 6 interactive workshops as well as networking opportunities to connect with fellow peers in the UX & Design communities globally: you will have the chance to connect with up to 1000 UXperts!
Following the success of our last UX Online Festival, Mobile UX London (MUXL) is happy to announce our 2nd UX & Design Festival in 2021. This 5-day Festival will consist of 18 renowned speakers, 6 Q&A sessions, 8 workshop sessions as well as networking opportunities to connect with fellow peers in the UX & Design communities globally.
Festival Themes
Day 1 – Future of UX – Monday, 22nd March
Day 2 – Ethics in UX – Tuesday, 23rd March
Day 3 – Health & Wellbeing – Wednesday, 24th March
Day 4 – Workshop Day – Thursday, 25th March
Day 5 – Workshop Day – Friday, 26th March

Festival of Marketing
2021-03-23 - 2021-03-25 | Online
Following the success of October’s digital Festival of Marketing, we’re proud to present a series of three Festivals taking place in 2021, beginning with The Bottom Line on 23-25 March.
This virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make. Expect provocative, practical and punchy sessions that will help you make more effective decisions, maximise opportunities and more accurately measure success.
Day 1:​ Planning for success
The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.
Day 2: Making decisions
Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.
Day 3:​ Measuring success
How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.

Digital Marketing World Forum #DMWF North America 2021
2021-03-24 - 2021-03-25 | Online
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle the challenges you’re facing, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.

SEO Workshop: Rank and Outrank Organically on Search
2021-04-01 12:30 - 16:00 (Australia/Melbourne) | Online
Create content that ranks and outranks on search
Join expert SEO practitioner Shawn Powrie to learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business. This practical workshop for marketers gives you the skills to leverage your content organically and at scale, providing you with a higher return on investment for your marketing efforts.
Key Takeaways:

Take a theoretical deep dive into how Google really works and its organic ranking algorithm in simple, non-technical terms.
Learn a practical framework of SEO activity using case studies and learn step-by-step how to optimise a website’s performance.
Explore and discuss the topics in detail with an SEO expert.
Search features; knowledge graphs, local maps, etc.
Ranking signals: how content outranks other content.
Understand technicality of SEO in an easily digestible manner; scoring and the clusters of thematic ranking signals, content targeting and off-page SEO

MarketingProfs B2B Forum Online
2021-04-07 - 2021-04-08 | Online
2 days | 5 keynotes |40+ sessions
Every year our programming team works with leading B2B marketers to develop a program that covers everything B2B marketers need to know (from the latest tactics to strategies that stand the test of time) to succeed today… and into the future.
We also understand that watching from your living room is entirely different than being face-to-face in a session room. Our Watch Party with Q&A format is designed to give you the education you expect, with live access to the speakers, in a format that won’t leave you in a state of screen fatigue.

LocalU Advanced Virtual
2021-04-07 08:30 - 17:30 (Australia/Melbourne) | Online
Join us from anywhere in the world on April 7, 2021, from 9 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything.
If you’ve attended one of our other virtual events in the past 12-months – rest assured – this is going to be completely new content. New research & case studies, new topics, features & opportunities will be discussed.
Our planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences, or any others dedicated to local search. We pay our speakers, and as a result, we have some of the best minds and information available – for an incredibly reasonable cost to you.
Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry.
These sessions will be action-packed, presented at an advanced level, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.
