Queensland Business Writers Conference
2019-09-03 08:00 - 16:00 (Australia/Melbourne) | Brisbane Marriott Hotel, 515 Queen Street, Brisbane, VIC, 4000, Australia
This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice.
We’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019.
This year, we’ll discuss how to become indispensable in this DIY world. How do we prove our value to stakeholders and customers when everyone thinks they can do our job?
In our training sessions, we’ll cover:
~ why plain language has evolved in recent years and how we can evolve with it
~ how understanding the humans in the communication process can create better content
~ how to create accessible print and web content that benefits everyone
~ how to turn #@!*-ty first drafts into well-crafted prose
~ how even the stodgiest organisation can communicate a compelling story.
This year we’re joined by longstanding Channel 7 journalist, Kim Skubris and conference favourite, Judy Gregory, as well as other great speakers. And, as always, you’ll get a discount if you bring the team along.

Email Marketing - Opportunities, Trends and Engagement - Brisbane
2019-09-04 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database.
When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience?
At this event, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis.
Whether you send 1,000 emails a month or millions, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now.
Don’t miss this event! Book your ticket now.

Email Marketing - Opportunities, Trends and Engagement - Melbourne
2019-09-11 08:00 - 10:30 | One Roof Melbourne, 77-83 City Rd, Southbank, VIC, 3205, Australia

Four disciplines of execution - Sydney
2019-09-16 | Amora Jameson Hotel
Get equipped with the business world’s most popular execution framework, used by small business through to Australia’s largest companies including Coca-Cola, ANZ and Pfizer.
The 4 Disciplines of Execution (4DX) provides immediately actionable, simple principles and tools to translate strategy into action at all levels of an organisation. 4DX taps into the desire to win that exists in every individual, establishing a common goal company wide.
Back by popular demand, execution expert and Wall Street Journal #1 national best-selling coauthor of The 4 Disciplines of Execution, Chris McChesney returns to Australia to present his acclaimed, full-day workshop.
Create a culture of execution, and a determined team motivated to win big.
You Will Learn
The 4DX framework is a simple, repeatable formula for sharp execution and exceptional performance.

Focus on the Wildly Important – simplifying your strategic intent
More with less: How to achieve real leverage to produce extraordinary results
Engagement – you want performance only passion and engagement can produce
A cadence of shared accountability – create a self-managing team
Keeping a compelling scoreboard – Implementing meaningful measures that motivate your team to win
Executing through a whirlwind of distraction
Develop your team’s execution muscle memory – how to sustain your culture of execution

RESET 2019
2019-09-17 08:00 - 17:00 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
RESET 2019 showcases an exciting program specially curated to provoke, challenge and inspire marketers to reset their thinking for the year ahead. Attended by CMOs and their senior marketing teams representing some of Australia’s biggest brands and advertisers, RESET is considered the must attend event of the year on the marketing calendar.
Our first speakers announced include Aussie expat Greg Creed, CEO, Yum! Brands, Inc. (USA); Brian Wieser, Global President, Business Intelligence, GroupM (USA), and Sarah Ritchie, founder of AM-Insider.com and the author of “How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything” (NZ). Stay tuned for more exciting announcements.

Four disciplines of execution - Melbourne
2019-09-18 08:00 - 17:00 | Melbourne Convention and Exhibition Centre

DigiMarCon Singapore 2019
2019-09-18 08:00 - 2019-09-19 17:00 | Marina Bay Sands, Singapore
DigiMarCon Singapore 2019 is your chance to …
– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, collaborate with your peers and build your network in a beautiful atmosphere.
DigiMarCon Singapore 2019 Digital Marketing Conference & Exhibition will be held from September 18th to 19th, 2019 at the luxurious Marina Bay Sands Expo and Convention Centre in Singapore. Whatever your goal is; reinforcing customer loyalty, improving lead generation, increasing sales, or driving stronger consumer engagement, the DigiMarCon Singapore 2019 line up has been specifically designed to help you develop your audience.
Immerse yourself in topics like digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!
At DigiMarCon Singapore 2019, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success.
Be a part of DigiMarCon Singapore 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world.
Secure your seat now and take advantage of our discounted super early bird registration rates.

VidCon Australia 2019
2019-09-19 08:00 - 2019-09-22 17:00 | Melbourne Convention Centre, 1 Convention Centre Pl, South Wharf, Vic, 3006, Australia
VidCon’s Industry Track offers unparalleled access to top leading industry experts, digital creators, and media tastemakers.
This year’s Industry Track will provide deep, industry-changing insights on how to grow and monetise your business through online video platforms, building sustainable and profitable communities, best practices for using video to sell products and services, and in-depth strategy discussions that will change the course for the future of online video and media in APAC in general.
The Industry Track Days: Thursday 19 September – Friday 20 September
Full days packed with strategies, tips, and tricks of the trade!

Four disciplines of execution - Brisbane
2019-09-20 08:00 - 17:00 | Brisbane Convention & Exhibition Centre

Supply Chain Innovation in an Era of Automation and Digitalisation
2019-09-22 08:00 - 17:00 | Swinburne University, Wakefield Street, Hawthorn, VIC, 3122, Australia
Join us for an evening dedicated to supply chain innovation in an era of automation and digitalisation.

As competition heightens between today’s supply chains, in response to the ever-increasing demands of consumers, supply chain leaders need to think more innovatively in order to gain or maintain competitive advantage.
The Australian Graduate School of Entrepreneurship (AGSE) at Swinburne University and the Supply Chain & Logistics Association of Australia (SCLAA) proudly invite you to an evening dedicated to supply chain innovation.
Our panel of industry experts will discuss modern-day challenges including digitalisation, automation, emerging technologies and the supply chains of the future. The discussion will be followed by networking and light refreshments.

Strategic Communication Masterclass
2019-10-01 18:00 - 20:00 | Paddington Tavern, 186 Given Terrace, Paddington, QLD, 4000, Australia
Learn how to plan and implement communication initiatives grounded in business thinking that deliver real business results.

In today’s dynamic and challenging communication environment, it’s more important than ever to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and deliver business results.
IABC Queensland is pleased to present a Strategic Communication Masterclass with Sia Papageorgiou FRSA, SCMP, President of IABC Victoria, which will show you how to define communication needs, deliver measurable outcomes and build your credibility as a trusted in-demand communication professional.
This interactive workshop will show you how to:
• build alignment between business needs and communication outcomes, from analysing the business environment to defining need, segmenting audiences and delivering measurable outcomes
• develop ROI for your communication efforts
• drive value for stakeholders in today’s communication environment
• increase your perceived value within your organisation.

Spotlight on Paid Social Media - Brisbane
2019-10-02 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms?
At this event, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through.
Our speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus, see what reporting organisations have in place to track and deliver results.
Whether you are in B2B or B2C, if social media forms part of your marketing strategy, make sure you don’t miss this event.

Sub-Editing and Proofreading One-Day Short Course
2019-10-02 09:30 - 16:30 | North Sydney Training Rooms, Level 2, 80 Mount Street, North Sydney, NSW, 2060, Australia
Who can benefit from this sub-editing and proofreading workshop?
This subbing course will help anyone improve their editing skills, regardless of whether they’re new to editing or are an experienced editor who wants a refresher.
People who usually attend are often involved in:

communications
publishing
journalism
marketing
public relations (PR)
blogging.

Taught by a former Sydney Morning Herald editor, this practical course covers:

tightening sentences
writing in the active voice
using positive phrasing
writing strong intros
connecting paragraphs
making sure the lead isn’t buried
restructuring articles
grammar and punctuation tips
maintaining consistency
fact checking
proofreading mark-up symbols
writing strong headlines for both print and online

Only nine places are available to ensure every participant receives personalised attention.
Editing exercises are included throughout the class so you can immediately practise what you’ve learnt.
Handbooks and certificates will be handed out to each participant.

Commercial Acumen for Digital Sales - IAB Workshop
2019-10-08 08:00 - 11:00 | Facebook, Level 41, Tower 2, 200 Barangaroo Avenue, Barangaroo, SYD, 2000, Australia
The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However, in the 21st Century businesses are constantly creating innovative, fascinating ways of making money. In this IAB session, we will investigate the fascinating business strategies of companies in advertising and beyond.
Understanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the advertising industry.
You’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and analyze a client’s business model. Plus, you’ll be able to show how what you do affects your company’s bottom line.

Learn a framework to quickly analyze businesses and their business models
Learn the key terms, metrics and commercial language in advertising companies
Identify ways in which your role can affect an organization’s commercial success

The workshop will be run by industry veteran Rob Pyne who runs Realizer, a training & facilitation company specializing in decision-making, management and productivity and it suitable for people with approximately 2-5 years sales experience. The workshop is free for people who work in IAB member companies but limited to 3 people from any one organisation.

Intentional content: Pleasing humans and the Google Gods with Kate Toon
2019-10-08 18:00 - 20:00 | CoWork Me, 245 St Kilda Rd, St Kilda, VIC, 3182, Australia
These days the Google gods aren’t satisfied with basic blog posts. They want intelligent, engaging, well written, problem-solving content that matches the searchers intent. And guess what, humans want this too.
* So what are the different types of search intent?
* How do these fit into the brand awareness cycle?
* What role does conversational search play?
* And how can we ensure our post grabs the coveted position zero in the search results?
_____________
KATE TOON
SEO Lover, Copywriter, Speaker, Author, Hula Hooper, Kate Toon Copywriter
Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.
Nominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year, 2 years running, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.

Modern Marketing Summit
2019-10-10 | Doltone House, Hyde Park, Sydney, SYD, Australia
Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on programmatic. In a single day, MMS Sydney will change the way you think about modern marketing and programmatic innovations while uncovering new trends, technologies, and case studies to propel your strategy further.
Prepare for a full day of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing programmatic today.

Click Engage Convert
2019-10-10 - 2019-10-11 | NAB, 700 Bourke St, Melbourne, VIC, 3000, Australia
Australia’s premier social media & digital marketing conference.
If your goal is to build brand awareness, generate engagement, drive traffic, gain more leads, increase sales or improve customer loyalty, then join us for Click Engage Convert!
Click Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine.
Click Engage Convert takes a strategic approach to digital marketing, exploring the opportunities and highlighting best-practice approaches to using social media, social advertising, email marketing, messenger marketing, video marketing, content creation, story telling, SEO, website optimisation, artificial intelligence, analytics and other digital marketing strategies, to help generate more leads and sales for your businesses.
You’ll leave with ideas, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.

Leading The Product - Melbourne 2019
2019-10-17 | Pullman on the Park, 192 Wellington Parade, Melbourne, VIC, 3000
Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types.

Whether you’re a Product Manager, Product Owner, Product Marketer, Product Strategist or simply curious, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together, sharing the insights of Product people from all sorts of industries and business models who are faced with challenges that need new ways of thinking and doing.
Featuring the best of both international and Australian Product Management talent, all sessions are lovingly curated to ensure an enviable blend of inspiration and practical insights. Bursting with talks, mini-workshops, a networking session, a fully catered day and a kick-arse after-party, this is where new friendships, connections and careers are made.

StartCon 2019
2019-10-22 - 2019-10-23 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
For startups, entrepreneurs, investors, marketers, and corporate innovation teams.
Australia’s largest startup and growth conference is the cornerstone event for the community.
Now in it’s 10th year, StartCon has gone from strength to strength, selling out nine years in row and delivering exceptional value.
Get actionable insights from the world’s best to help accelerate your company through highly-measurable growth and marketing tactics.
The two-day conference will feature world-famous keynote speakers from some of the largest companies in the world, 750+ startups, 160+ expo floor, networking events, Pitch for $1 Million competition & hackathon.

Something Digital 2019
2019-10-24 | Brisbane Convention and Exhibition Centre, 80 Merivale Street, South Brisbane, Brisbane, QLD, 4101, Australia
The day is designed to celebrate our digital ecosystem and help organisations in Brisbane and SE QLD to strengthen their digital capabilities across various business areas including marketing, business analytics, technology, leadership, customer design and operations.
Built as a collaborative initiative, the content is curated to challenge and support the entire digital ecosystem from startups and small businesses to government & enterprise.
Key features of Something Digital include:

Four international keynote speakers
Two stages of mind blowing sessions
A digital showcase and demo lounge
Plenty of opportunities to play and collaborate

League of Extraordinary Women - PR Pass: All Access
2019-10-24 17:30 - 20:30 | WeWork – Melbourne, 120 Spencer Street, Melbourne, VIC, 3000, Australia
This is an ALL-ACCESS opportunity for 75 women entrepreneurs to develop meaningful relationships with 10 editors, journalists and writers from the leading publications in business, entrepreneurship and tech.
We’ll have a line-up of stellar experts in Australian & Global media in attendance including Business Insider, Forge Magazine and more.
Prepare for a night full of actionable strategies and meaningful connections that will simplify how to get your brand and business in front of the right people, building awareness and credibility for you and your business.

Ethical Enterprise Conference 2019
2019-10-28 09:30 - 17:00 | Melbourne Business School at the University of Melbourne, 198 Berkeley Street, Carlton, Victoria, 3053, Australia
Collaboration for Change
Effective action requires collaborative partnerships across civil society, industry and government.
We’ll explore the power of connecting communities, people and businesses, building new alliances with civil society and governments to address the challenges we face.
We’ll explore the opportunities that exist for the ethical business sector as a result of collective collaborations, we’ll share stories of how scalable impact is achieved through leadership, innovation and collaborations, topics will include:

How do we collaborate for change and purpose
How does collaboration create value and impact
The changing nature of collaboration at a local and global level
Collaboration to tackle social and environmental challenges
Collaboration to drive community outcomes
How to engage in a collaborative approach
Cross-sector collaborations
Collaborative leadership

Writing for the Web Short Course in Melbourne
2019-10-29 | Regus – Melbourne, 180 Lonsdale Street, Melbourne, VIC, 3000, Australia
Learn how to write compelling online content
Taught by a former Age and Sydney Morning Herald editor and journalist, this fun and practical course covers:

how to write short, sharp and snappy sentences
creating great headlines and intros
structuring articles to make them flow better
formatting to improve readability
writing for both mobile and desktop screens
using links and subheads properly
search engine optimisation (SEO) tips
editing print copy so it’ll work better online
improving email newsletters/EDMs
writing for social media
usability and accessibility tips.

Only 10 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class so you can immediately practise what you’ve learnt.
Booklets and certificates will be handed out to each participant.

MeasureUp 2019
2019-10-29 08:00 - 17:00 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
As digital advertising investment has increased to represent over half of the total ad market in Australia in FY 2018, accurately measuring its impact is more important than ever. The MeasureUp conference, the only measurement focussed conference in Australia, will look at the latest ways to assess digital ad effectiveness. Hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments.
Whether that’s the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical topic for the industry.
So, on Tuesday October 25, 2019, IAB Australia will hold its annual measurement conference, MeasureUp, at PwC in Sydney.
As the body, at the heart of independent measurement, the IAB is bringing together the smartest brains on the topic both locally and from overseas to shed light and provide perspective. The conference will help shape digital and cross-media measurement in the Australian market for the next 12 months.
How do you and your business MeasureUp?

Writing for the Web One-Day Short Course – Melbourne
2019-10-29 09:30 - 16:30 | Regus – Melbourne, 180 Lonsdale Street, Melbourne, VIC, 3000, Australia
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only nine places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

NORA Network Solution Partner Excellence Awards
2019-10-30 18:00 - 23:00 | Australian National Maritime Museum, 2 Murray Street, Sydney, NSW, 2000, Australia
The NORA Solution Partner Excellence Awards celebrate the behind-the-scenes heroes of Australian retail. We are excited to bring the Solution Partner community together once again for this celebratory networking event.
The inaugural 2018 awards attracted over 220 nominations from Solution Partner businesses and over 2,100 retailers voted in a show of support for their favourite Solution Partners. The 2018 awards ceremony was a sell-out, so please ensure you enter and secure your place in good time.
Categories include innovation, analytics, logistics & distribution, platforms, payments, marketing and other.

Social Media Marketing Bootcamp: Get Your Campaign Into Shape
2019-10-31 | Sydney, NSW, 2000
This is a very practical one-day bootcamp to support entrepreneurs, business owners and marketing managers run effective marketing campaigns on Facebook, Instagram, YouTube and LinkedIn. The first hour (9 – 10am) is optional and is spent with Tim either optimizing your Facebook ads manager account or setting up your Facebook Business Manager account for the first time. From 10am, you’ll learn the latest trends and techniques for Facebook, Instagram, YouTube and LinkedIn and create best-practice advertising content. You’ll learn to build audiences and set up an advanced customer funnel using retargeting techniques with the Facebook Pixel, Custom Audiences and Lookalike Audiences. This workshop is limited to 12 spots so Tim can work with each participant to develop a social media plan for their business and ensure you develop the skills and knowledge to implement immediately.

IAB Digital Ad Ops Conference - Sydney
2019-11-06 08:00 - 17:00 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join the IAB on Wednesday, 6 November 2019 for Digital Ad Ops in Sydney, one of the most hotly anticipated conferences in the digital advertising industry for 2019.

Ad Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

Digital Bootcamp for Master Builders Association
2019-11-06 12:00 - 17:30 | Sydney, Sydney, Australia
Digital Bootcamp for Master Builders Association – Learn how to win more leads, more customers and create more success!
A comprehensive program to deliver awareness and deep insights of what’s required to succeed in the digital world.

Small Business Digital Readiness
Design Thinking & Lean Startup
Customer Personas & Buying Cycle
Growth Hacking for Small Business

Brilliant Digital Marketing with Mark Baartse, CMO at Showpo
2019-11-07 | Sydney, Sydney, Australia
Learn digital marketing techniques to grow your business fast at low cost. This condensed workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers. Leave knowing how to leverage all the available channels and with a plan you can implement immediately.
You will develop:

A content marketing plan; use videos, blogs and social content to acquire and retain customers. An understanding of different social channels, which are right for your business and learn techniques to measure the impact of social campaigns.
An understanding of how to create a measurement framework to optimise the success of all your digital marketing activities.
The ability to setup a data marketing strategy which can capture and utilise customer data to create more meaningful customer experiences, and to utilise that data to create ongoing leads and sales at a low cost.
The ability to use marketing techniques such as SEO, SEM, display and remarketing to attract new customers.
A deep understanding of who your customers are and how to optimise your online experience to increase your conversion and response rates.

About the instructor:
Mark Baartse is Chief Marketing Officer at fashion eCommerce success Showpo. Mark has used a broad range of digital marketing strategies to help almost double Showpo’s sales in 12 months. The company has over 2.3 million social followers and makes millions in revenue via each of search, Facebook, email, and more. Prior to Showpo, Mark worked for and consulted to a wide range of companies ranging from start-ups to large international corporates including Microsoft, Officeworks, Woolworths, Vodafone, Allianz, and many more.
