Marketing.com.au

Virtual Brand Marketing Summit
2020-06-02 08:00 - 17:00 (Australia/Melbourne) | Online
Covid-19 has changed everything. Marketing won’t be the same once this is over and we need to prepare for a post-crisis landscape in which marketers will be tasked with getting entire industries back on track.
The past few months have solidified what we all already knew, marketing is crucial for both business and customers. We have seen examples of marketers providing critical information to customers when they needed it the most, demonstrating to people that we are with them through this and getting across brand messages when it was most important.
The Brand Marketing Summit is unable to take place physically, but this doesn’t mean we cant still bring together the world’s leading marketing leaders from the worlds biggest brands. By virtualising the summit we are ensuring that we stay connected, that we can share best practice and remain proactive during this most difficult time.
Join us June 2nd and listen in as our star-studded line up of speakers discuss what it means to be a marketer in 2020 and how to position your brand amidst a backdrop of uncertainty.
A Virtual Agenda Driven by Marketers
We are in regular content with CMO’s, industry figures and our community of marketers to develop an agenda to address your challenges, opportunities and priorities. This year’s agenda promises to be our most comprehensive yet with in-depth case studies and actionable takeaways at every turn. Register now to guarantee your place amongst the marketing elite.

Hootsuite Connection
2020-06-09 - 2020-06-10
A Virtual Event. But Not As You Know It.
World-renowned speakers. Live classes. Fireside chats. 1:1 networking. AMAs. q&as. Demos. Live music. Partner booths. Take-home resources. Trivia. Product sneaks. Swag. Surprises. And more!
Participate, collaborate, and reimagine customer engagement at a virtual event unlike any other.
Join us to reimagine the future of customer engagement with the world’s leading digital innovators. Hear from 30+ speakers guiding and building outstanding social brands. Take live classes with our experts. Join thoughtful debates. And share moments that will keep us all feeling optimistic about the road ahead.

This begins as a conference. But we hope it becomes something bigger. A place to connect and learn. And a place to find the insight and inspiration to lead your organization towards a future of growth.

2:00 PM

Unbreakable Bonds: How to build socially intelligent customer engagement

Heather Cook, Hootsuite

2:30 PM

The Practical Effect: Transforming government through social media innovation

Carmen Michael, NSW Department of Education

3:00 PM

Soon to be announced

3:30 PM

Marketing Hybridity: Rethinking social intelligence as the key to an optimised marketing strategy

Karina Wilson, Austrade

4:00 PM

AMA with Hootsuite’s Social Media Team

Hootsuite’s Social Media Team

4:30 PM

RegTech: Digital and social compliance as gateways to competitive advantage

Nathan Cram, Brolly

5:00 PM

Living Room Concert

Walk off the Earth

AWJAPAC
2020-06-09 - 2020-06-11
This is a year of unprecedented change. AWJAPAC is not a business-as-usual event.
This virtual edition of Advertising Week focused on the Asia Pacific region will bring together the leading minds in marketing, business and popular culture to inspire you to move forward in a world changed by coronavirus.
Attend AWJAPAC to learn new ways of working and managing people. Transform your marketing efforts, taking into account new risks and opportunities. And hear from those leading the way, offering their honest advice, insights and best practices.
We hope to see you there, whether you’re joining us from the office or your sofa.

#SMSSUMMIT - Social Media Strategies Summit
2020-06-09 - 2020-06-12
6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Influencer Marketing Strategies Summit
2020-06-09 - 2020-06-12
THE PREMIER INFLUENCER MARKETING CONFERENCE TO HELP MARKETERS LAUNCH, SCALE AND MEASURE THEIR INFLUENCER PROGRAMS
June 9–12, 2020
6 REASONS OUR INFLUENCER MARKETING CONFERENCE NEEDS TO BE YOUR EVENT OF THE YEAR
We bring over 10 years of experience to digital marketing and social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy.

Learn about best practices in influencer search, discovery, outreach and relationship management to position your brand for campaign success.

Assess and audit your current influencer marketing initiatives through real-life feedback, discussions and peer-to-peer learning.

Network with a unique gathering of senior-level, cross-industry marketers, brands, agencies, creators, and social media practitioners that are shaping the influencer economy.

Keep your brand relevant by understanding the state of the influencer industry and opportunities for your brand on different social channels.

Measure the performance of your influencer campaigns while building a framework to enable scalability and long-term growth.

Prepare and protect your brand by thoroughly understanding FTC guidelines and other brand safety and fraud-prevention measures.

Reboot
2020-06-16
How The World’s Best Entrepreneurs Are Pushing Forward In A New Era Of Entrepreneurship
REBOOT is a live digital summit unlike any you’ve encountered before.

As the global business community continues to feel the effects of these challenging times, there is an entrepreneurial evolution that is happening right before our eyes.

The landscape has changed for entrepreneurs around the world and business is simply no longer the same.

It’s unlikely to ever be the same again.

And as we steer towards the horizon of recovery, our focus turns to the future… to a new era of entrepreneurship.

One filled with renewed optimism, ambition and understanding of what it takes to succeed.

REBOOT is about connecting everyday business owners with the world’s preeminent entrepreneurial leaders to discover how they are adapting to the new environment.

How they are transitioning from protection to progress… from defense to offense.

It’s unfiltered, behind-the-scenes insights into their businesses and their vision for the future of entrepreneurship.

It’s time to REBOOT our growth.

Mumbrella Digital Essentials Virtual
2020-06-17 08:00 - 2020-06-18 17:00
Mumbrella’s Digital Essentials, powered by digitalbrief, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies, or someone new to the digital world, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. After attending the two-day virtual workshop, you’ll walk away with greater confidence across digital marketing topics, tools and techniques to help you long after the course has ended, and a look at where your strategies and marketing activities sit compared to others across industries.
Two Day Course Outline
Check out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.

Digital Marketing and Media Strategic Principles

Before heading into digital marketing examples, ideas, products and tech, the course will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.

Build thorough groundwork in digital marketing and media strategic models
Appreciate the underlying principles that drive digital marketing strategy
Gain the digital confidence to apply these to your day-to-day marketing

Australia’s Digital Landscape and Trends

Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course, within the online learning area.

Understand the bigger picture of Australia’s digital landscape
Explore the trends that are driving the innovation in digital strategies
Focus your marketing efforts where the Australian audience resides

Owning Owned Media

Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.

Learn how to tweak your website, apps, emails & more to increase marketing results
Follow an on-screen demonstration of a leading analytics package
Discover marketing tools and techniques to take your assets to the next level

Content Marketing Strategy

Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.

Discover the four major strategies to make content stick with your target audience
Review examples of Australian and international content marketing campaigns
Learn how to leverage your content across paid, owned and earned media

10 Steps to Social Media

Social media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies.

Break down social media strategies into 10 simple steps so you can can apply them to your business or brand
Learn how to evaluate social media influencers and social media accounts
Go behind the scenes of the largest paid social media platform in the world – Facebook

Managing and Buying Digital Paid Media

Through a unique approach, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment.

Gain a unique approach to managing digital paid media
Get your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule
Be more confident investing in and signing off on digital media plans

Programmatic Media Priming

Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.

Understand the programmatic media landscape and the major benefits to the industry
Review the major players and how the technology is working for marketers
Appreciate the major challenges and pitfalls programmatic media can bring to marketers

Delving into Data and Analytics

Learn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.

See first hand how popular analytics programs are being used
Learn how to generate great consumer insights from your paid, owned and earned media
Leverage stacks of free tools to use the very next day after the workshop

Marketing Automation Work

Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.

Watch as we craft an automation program live in the workshop for one lucky participant
Uncover great resources to help you choose the technology that will help you implement an automation program
Learn the major marketing applications of this under-utilised channel

Measuring and Presenting Your Return on Digital Investment

Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.

Learn how to simplify and confidently present your digital marketing reports
Automate and create shortcuts to fast track your regular reports
Reframe and position your reports differently to stakeholders to avoid confusion and information overload

Forward Marketing Summit Singapore 2020
2020-06-18 - 2020-06-19
The Forward Marketing Summit Singapore 2020 is going VIRTUAL.
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.

Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing
Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership
B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:
Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

Forward Marketing Summit Singapore 2020
2020-06-18 08:00 - 2020-06-19 17:00
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.
Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing

Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership

B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:

Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
2020-06-18 12:00 - 13:00
93% of online experiences begin with a search engine
53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores.
Google is the #1 search engine in Australia
In such a scenario, marketers must ensure they are using Google, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns.
Key Learnings

Elements of successful SEO Campaigns
Elements of successful Google Ad Campaigns
ROI: Setting Realistic Expectations
Measurement & Reporting
Success stories from Digital Marketing Campaigns
Free Google Tools That Every Marketer Must Have In Their Tool Box

About the Presenter:
Siddharth Lal – CEO for Bruce Clay Australia
Sid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.
Bruce Clay Inc, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).

Intro to Digital Marketing
2020-06-18 13:00 - 15:00
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).

Spark + AI Summit 2020
2020-06-22 - 2020-06-27
There’s never been a more important moment for data teams. Together, we can solve the world’s toughest problems — and it starts with Spark + AI Summit. We’ve transformed this year’s Summit into a global event — totally virtual and open to everyone, free of charge. And Summit is now even bigger: extended to five days with 200+ sessions, 4x the training, and keynotes by visionaries and thought leaders. Join tens of thousands of engineers, scientists, developers, analysts and leaders as we shape the future of big data, analytics and AI.
Spark + AI Summit 2020 training begins on June 22-23, with an expanded curriculum of half-day and all-day classes. These training classes will include both lecture and hands-on exercises. Apache Spark™ 2.x certification is also offered as an exam, with an optional half-day prep course.

Writing for the web (webinar)
2020-06-23 - 2020-06-24
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 6 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Break Into User Experience Design
2020-06-30 17:30 - 18:30
Overview:
What exactly does a user experience (UX) designer do? Find out firsthand from our panel of expert designers. Dive into what a UX designer does day-to-day, how the role differs depending on what industry you work in, what skills you’ll need to be successful in the field, and much more.
Plus, gain practical tips and tricks to keep in mind when creating websites and apps, and explore how UX skills can push your potential further. All experience levels welcome!
What You’ll Take Away:
Design experts across many industries will candidly discuss:

Firsthand advice, tips, and insight on how to successfully break into design
Various career paths, salary expectations, and future growth opportunities within the field
What a typical day looks like in a range of industries — from finance, to e-commerce, to health and wellness

Why It Matters:
A good experience is crucial to boosting business for any digital brand. By learning core UX principles, you’ll be able to build effective strategies that engage and transform users into customers.

Virtual Digital Marketing Masterclass
2020-07-01 09:00 - 11:00
Join senior marketers from leading brands for a virtual conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, and master digital!
Event Information

This event is not a traditional conference!
The Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers. Due to current conditions this will be an online only event.
You will hear three case study filled presentations, that are capped at 10 minutes each to cut out the waffle.
Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Deeper Learning
Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus
More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle
Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
2020-07-02 13:00 - 14:00
93% of online experiences begin with a search engine
53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores.
Google is the #1 search engine in Australia
In such a scenario, marketers must ensure they are using Google, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns.
Key Learnings

Elements of successful SEO Campaigns
Elements of successful Google Ad Campaigns
ROI: Setting Realistic Expectations
Measurement & Reporting
Success stories from Digital Marketing Campaigns
Free Google Tools That Every Marketer Must Have In Their Tool Box

About the Presenter:
Siddharth Lal
CEO for Bruce Clay Australia
Sid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.
Bruce Clay Inc, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).

Emerging FemTech: How Tech is Transforming Women's Health
2020-07-02 18:00 - 19:30
About This Event
Join GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney, Tokyo and Canberra.
FemTech is a term used to categorise any software, startup or product that combines technology with a focus on women’s health. A rising industry, FemTech is innovative for its prioritisation of a historically underrepresented area in technology.
We’ll be discussing the origins of their startup, how technology is transforming women’s health for the better, emerging innovations and what the future of femtech holds. Whether you’re in the industry yourself or looking to break in, hop online and join the conversation!
Format:
– Lightning talks from each founder on their business
– Discussion panel
– Audience Q&A

About the Instructors

Megan Capriccio Co-Founder of Vikera Tequila,
Global Ambassador for FemTech Collective Sydney & Consultant
Megan Capriccio is the Director of FemTech Consulting and Sydney Ambassador to the FemTech Collective. As an entrepreneur, product manager, and business consultant, Megan has dedicated her career to ensuring that women have more control over their realities by working for and with women in a variety of fields. From researching the role of women on the international stage at the University of Sydney to establishing a tequila company that empowers and celebrates women in the wine and spirits industry, to launching the FemTech Collective branch in Sydney, Megan’s various roles have gained her recognition as a champion for change for women, their education, and careers. She is currently working with and consulting for FemTech companies, investors, and partners across Australia and the US to grow the ecosystem, offer additional support for women to manage their health with the help of technology, and to re-educate the public on how healthy women create a healthy society.

Dr Kelly Teagle Founder/Principal,
WellFemme
Dr Kelly Teagle graduated in Medicine from the University of Queensland in 2001 and worked as a Medical Officer in the Royal Australian Air Force. After becoming a GP she completed further studies in women’s reproductive and sexual health. At 42 Kelly experienced an early menopause which further motivated her to study and treat menopausal issues. In 2019 she launched WellFemme, Australia’s first Telehealth Menopause Service, to help women access specialised perimenopause care Australia wide. Kelly also works as a GP in Canberra, writes blog articles, speaks at Womens’ Health events and has two kids.

Amina Sugimoto COO,
fermata
Born in Asia, raised in Africa and educated in Europe, Amina comes from a very diverse and multi-cultural background. As a child growing up in Africa, she volunteered at a local cancer hospital for children, where she experienced first-hand the absolute poverty and lack of access to basic healthcare in local communities. As an ambitious and caring individual, Amina has made it her mission to bring about a paradigm shift in healthcare in order to promote better access to medicine across the globe.
She moved to London where she obtained a Doctorate Degree in Public Health and Health Economics at the London School of Hygiene and Tropical Medicine and later moved back to Japan to work at the Health and Global Policy institute for Dementia. During her time working in healthcare, she saw an opportunity for additional focus on women’s health & education and decided to shift gears to advocate for FemTech solutions within the industry.
She joined Mistletoe Fund, a social impact-focused VC (backed by Taizo Son) based in Tokyo, as their Healthcare Innovation Producer and in 2019 launched fermata, Inc., a leading FemTech ecosystem in Japan in combination with fermata, Inc. Fund, an investment vehicle for global FemTech start-ups.

Nicole Liu Founder,
Kin
Nicole is the Founder of Kin Fertility. After a misdiagnosis of an all-too-common reproductive condition, Nicole started Kin to help women take control of their own reproductive health.
While starting her career out in Investment Banking, she followed her excitement into a Venture Capital role with Reinventure, working with high-growth tech startups. Then, did a detour into working with large corporates at McKinsey & Company.

A Day in the Life of a Developer
2020-07-06 12:30 - 13:30
About This Event
Considering a career as a developer? Curious about what the day to day looks like for software engineers and web developers? Come along to find out more!
Join General Assembly for a discussion to learn about the various paths available to entry level developers – from freelance to in house, the skills companies look for in a hire, and discover resources to get you started, including our immersive and part time programs.

ANA Digital & Social Media Conference
2020-07-07 - 2020-07-08
The 11th annual ANA Digital & Social Media Conference will cover important topics including personalization, channel optimization, influencer marketing, social listening, measurement, and developing responsive and engaging content from digital marketing leaders at Ford, Mondelēz, Molson Coors, Nationwide, Mastercard, Chipotle and more!

Inside the Minds of Brilliant Designers
2020-07-07 18:00 - 19:30
About This Event
Overview: This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to accessibility, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry.
What You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design, and get inspired to take your creativity to the next level.

About the Speakers

Georgie Bird Head of Design,
Hatch
Georgie is the head of design at Hatch, where she started as the first employee tasked with building & launching the MVP, and now leads product strategy & design. Hatch is a startup on a mission to help all people find & do meaningful work, originally focused on students & graduates, placing students in employers like Westpac, Domain, Atlassian, J.P. Morgan, Qantas & Spotify. More recently Hatch has rapidly launched the Hatch Exchange in response to COVID-19 – a labour exchange to help stood down workers find redeployment opportunities during the crisis.
Georgie has a mix of UX/UI, product & startup experience. She is passionate about mission led design & seeks to build technology that positively contributes to our collective human experience, and gives more democratic access to the benefits of the digital economy – one of the most critical being fair access to stable & meaningful work.

Tom Lucey Graphic Designer,
Tom Lucey
Tom is a type and graphic designer who has been running his own design business for the past 5 years. During this time he has worked with a range of clients including WorkSafe, Parcelpoint and CQUniversity and released his first typeface, Lonsdale.
Most recently Tom and his friends at The Child In Me collaborated to design a brand identity and website for Tradies For Fire Affected Communities (TFFAC), which is a platform that connects tradies with people impacted by the devastating Australian bushfires.
Tom’s experience spans branding, website design and more recently, front end development. He is passionate about typography, creative collaborations and life-long learning.

Sarah Bracken City Host,
Design Kids Sydney
Sarah Bracken volunteers as a city host for The Design Kids Sydney in-between her day job as a graphic designer and web developer. She loves being endlessly inspired by all of the talented folk who attend the monthly #TDKtuesday events. Her keen interest in neuroscience has lead to a side passion for brand strategy and artificial intelligence. She has learnt from indulging in an embarrassing amount of self-help literature that the most enduring source of happiness in life is found in giving back and so to maintain a level of sanity, spends her spare time volunteering for the Sea Shepherd, local animal sanctuaries and social enterprises.

MozCon 2020
2020-07-14 - 2020-07-15
Not Your Typical Marketing Conference.
MozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer, but the well-being and good health of the community is our number-one concern. And while the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8, we’re still bringing you all the MozCon magic you know and love.

Join us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.

YouTube 101: How to Run Your Channel the Right Way
2020-07-14 12:00 - 13:00
Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel, including how to develop the content strategy and optimise videos for increased discoverability and audience growth.

Takeaways

How to get your YouTube channel started using the 3 channel foundations
Learn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create thumbnails, video titles, metadata and what it means to optimise for audience growth.
How to optimise for monetisation on YouTube

About the Instructors

Pieter Van Schalkwyk Account Strategy Manager,
Valleyarm Digital Limited
Pieter is the Head of Client Strategy at Valleyarm and has over 6+ years of experience in the social video industry, working with brands like the Australian Open, Cartoon Network, Ministry of Sound, the NRL and Channel 7 on developing social video strategies for YouTube. He also has experience running social media channels for NBCUniversal Australia’s consumer-facing channel brands including E!, SYFY, Universal TV and Bravo and has worked on digital brand campaigns with P&G’s SKII, Ford and Nintendo.
When he’s not working on developing strategies for clients, you’ll find him gaming, watching sports (NBA, F1 and EPL) and supporting Sydney’s live music scene.

Caitlin Jones Video Content Editor,
Valleyarm Digital Limited
Caitlin is a Social Producer at Valleyarm with professional experience creating, optimising and monetising content Facebook and Youtube for well-known entertainment companies such as hayu, Love Island, Nigella Lawson, Graham Norton, NBCUniversal, NRL and Bondi Vet. She has experience in subscriber growth with hayu being her biggest achievement. Starting November 2018 with 100k and now over 600k as of January 2020, along with record-breaking trends with over 3 million daily channel.
Caitlin, born and raised in Hong Kong, moved to Sydney from London at the start of 2020. She enjoys exploring all the best cafes Sydney has to offer and is learning to appreciate League rugby just as much as Union!

Beyond Corona: Brand, reputation and resilience in a post-COVID world
2020-07-23 12:00 - 13:00
How to navigate and understand trust, brand and reputation as we emerge from the global pandemic
Mark Forbes, Director of Icon Reputation and Walkley-award winning journalist, and Nina Christian, Founder of Braveda and AMI’s State Chair for Victoria, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight.
Key learnings

Navigating the erosion of trust
Tips on how to survive a crisis
How thought leadership can make or break a brand
Why brands with purpose are more important than ever

About the Presenters:
Mark Forbes
Director of Icon Reputation
Mark Forbesis Director of Icon Reputation, a Walkley-award winning journalist and former Editor-in-Chief of The Age in Melbourne. He has 30 years of success at the highest levels of Australian media and communications practice to media training, crisis management and strategic communications advice. Specialising in reputation building communications strategies, he has raised the profile of major companies, guided global manufacturers through controversial issues and assisted CEOs to inhale their reputations.
Nina Christian
Founder, Braveda
Nina Christian is Founder of Braveda, which won Best Marketing Agency at the 2018 Australian Marketing Excellence Awards, and was named Certified Practising Marketer of The Year 2018 (VIC). As a marketing and brand strategist, she helps businesses and brands leverage timeless marketing principles along with their own thought leadership to create content that builds authority and connection. She is a Fellow of the Australian Marketing Institute and Chair of the AMI State Committee in VIC.

Data Visualisation & Storytelling Masterclass
2020-07-27 09:00
Storytelling is an art that has been around as long as humans. The words, the cadence, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new, for example, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting patient health and used to drive change. If you want to create change, influence others or share knowledge you need to be able to combine facts with emotive story to drive changes in behaviour. These skills are becoming more and more sought after and necessary for most roles. This course provides you with the essential skills required to take data and transform it into a meaningful story that will have real influence. It will take you through the important aspects of visualising data, provide you techniques to understand your audience and an ability to formulate data into a well curated story.

CommerceNext Virtual Summit 2020
2020-07-28 - 2020-07-29
This event will live stream a series of presentations, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery.

Topics

We will cover the following topics during the 2-day event:

The Post-Pandemic Consumer
New Normal in Retail & Ecommerce
Brand Purpose: Lessons from Those that Rose to the Occasion
Marketing to Cash-Strapped Consumers
Reimagining Retail: Store Experience Post-COVID
Is Advertising Diversification Still Needed?
Balancing Brand and Performance Marketing on Half the Budget
The New Customer Journey: Traversing Stores and Online
Lessons Learned and Thoughts for the Future

Writing for the web
2020-07-29 09:30 - 2020-07-30 12:30

DMDU Connect 2020
2020-07-31 - 2020-08-01
Are you stuck at a crossroads?

Join Sonya Keenan, Molly Pittman, Russ Henneberry & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing, all from the comfort of your home.

Road Map to Recovery

DMDU is a community that began to help Australian business owners to grow their business through the best practice in modern marketing and business strategy. We believe that no Australian business owner should have to travel O/S to access the world’s best practitioners and teachers. We have been supported by the world’s best and, at this time, this support is greater than ever.
So that we can continue the tradition of DMDU, we are proud to announce that we are now going to be delivering access to this world class line up via Live Stream. Not just any live stream but a high quality app based stream. We have partnered with UScreen to be able to deliver a multi-stage/stream event that will allow anyone to attend DMDU Connect, no matter what the world serves up .

Bringing together the Top Experts in Paid Media for 2-Days!

DMDU Connect 2020 will help you take control of your Business and for all you Marketers out there, up-skill!
It’s packed with the newest strategies in paid advertising and digital marketing, all from the comfort of your home!
You will learn:
What’s working best across all the top platforms… Traffic, Content, Offers, List Building, Online Learning, Video, Google, Facebook, Coaching, Local Business… Not just focused on one platform but dozens of real-life presentations.
We’re going to show you how to generate the right assets for your ads, your emails, your website and your landing pages so you can profit from more revenue streams in 2020.

Getting Started with Google Tag Manager
2020-08-03 18:00 - 21:00
Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT.
This 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags, as well as one or two others. We’ll look at tags, the triggers that fire them, and the different variables that you can take advantage of for passing data from your website into Google Analytics.

Takeaways

Background to tag management and why you would want to use Google Tag Manager
Differences between Google Tag Manager and Google Analytics tracking codes
Understand the various ways Google Tag Manager can improve your Google Analytics data
Different elements of Google Tag Manager – Tags, Triggers, and Variables
Example tags and configurations
Lots of practical exercises working on a test tag manager container / test website

How to Be an Effective Manager | Online
2020-08-04 18:00 - 21:00
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal setting, delegation, performance management, effective communication, leadership, motivating, and much more. You’ll walk out feeling prepared and confident to guide your team to new levels of success.

Takeaways

Understand the roles and responsibilities of a manager
Know how to approach to performance management
Create a framework for you and your direct reports to effectively set expectations and give and receive feedback
Learn different management styles and techniques
Learn how to measure your team’s success

Podcasting Workshop
2020-08-05 18:30 - 20:30
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You’ll learn the importance of well-planned launch, as well as the keys to recording a professional sounding episode. Additionally, we’ll dig into the best places to market your episodes once they are live.

Takeaways

Overview of podcasting landscape
How to develop a show idea, including co-host decisions
What tools and platforms you need to launch a show
Best practices for reaching out to and engaging with podcast guests, including email templates
A list of the podcast directories to submit your show to, including how to submit to the iTunes store
Where and how to get listeners, and how to encourage those listeners to become superfans
How to make your podcast stand out
Ways to attract new listeners after your show has launched
How to get advertisers for your podcast and how to incorporate those into your show
