STARTCON 2019
2019-11-23 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
Australia’s largest tech startup and growth conference is the cornerstone event for the community.
Now in its 10th year, StartCon has gone from strength to strength, selling out 9 years in a row and delivering exceptional value.
Get actionable insights from the world’s best to help accelerate your company through highly-measurable growth and marketing tactics.
The 2-day conference will feature world-famous keynote speakers from some of the largest companies in the world, 750+ startups, 160+ expo floor, networking events, Pitch for $1 Million competition, Hackathon & the Annual Australasian Startup Awards.

Performance Management for Managers Masterclass
2019-11-25 09:00 - 17:00 (Australia/Melbourne) | 1/440 Collins St Melbourne, VIC 3000
This 1-day dynamic and interactive masterclass will assist you in shifting from the overwhelm of a management mindset to a clearer and focused leadership mindset. To go from a ‘manager’ mindset to a ‘leader’ mindset takes skill, will and energy and more than just drive and ambition. It all starts with self-leadership and making a choice to lead through true commitment, effective communication and deep connection. Key themes will include: leadership mindset, communication to cut through, delegation and feedback techniques, coaching and mentoring to empower and self management to manage time. The masterclass will provide a tools, insights and skills practice in real time to bring learnings to life. With over 60% of the masterclass based on skills practice and dynamic learning this day will be highly facilitated around the group’s objectives and level of leadership experience. You will walk away feeling energised and equipped for even more success with a plan of action.

Media Communications Week
2019-11-26 - 2019-11-27 | Novotel Sydney Central, 169-179 Thomas Street, Sydney, NSW, 2000, Australia
The Media Communications Week, being held at Novotel Sydney Central from 26 – 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum.
Developed together with senior communications and social media professionals from leading international and national brands, this two practical programmes are not to be missed. With powerful keynote presentations, insightful case studies, and interactive group discussions; these events will address the real-world challenges and opportunities being faced by communications and social media leaders in today’s digitally connected world.

Year In Review & Christmas Drinks - Melbourne
2019-12-03 | PwC Melbourne, Lvl 19, 2 Riverside Quay, Southbank, 3006, Australia
Melbournians, join us on Tuesday, 3 December 2019 as we look at 2019 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2020 and beyond.
The day will see us look at the highlights of 2019 – including snippets from IAB events throughout the year – for those who may have missed out.

Public Sector Comms Leaders
2019-12-03 08:00 - 2019-12-05 17:00 | Crowne Plaza, 1-5 Spencer Street, Melbourne, Vic, 3008, Australia
With an unprecedented rise in communications channels, news sources and social platforms, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question, and widely misunderstood within government organisations, now is the time to focus on how communications leaders should shape public sector reputation and Government strategy and initiatives as a whole.

Public Sector Comms Leaders, being held at Crowne Plaza Canberra from 3 – 5 December 2019, will feature keynotes, panel discussions and case studies from Australia’s leading public sector organisations and high-profile corporations to address challenges and changing perceptions of communications in the sector.

Who should attend:
The event program has been designed for public sector professionals working in the following areas:

Internal and External Communications
Public Affairs
PR & Communications

Stakeholder Relations
Media
Marketing Communications

Tweet about this event using #CommsLeaders and @PublicSpectrum for event and industry updates!

Writing for the web one-day short course – Sydney
2019-12-03 09:30 - 16:30 | Sydney, Sydney, Australia
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 10 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Direct to Consumer Marketing Essentials
2019-12-04 | Ararat, VIC, Australia
Increase wine, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy.
Implementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that encourage visitation, garner loyalty and generate more direct sales. Managing success requires measuring key metrics against pre-set goals and implementing a practical data collection and monitoring program.
This one-day workshop will cover how to:

Apply insights about contemporary consumer decision making and visitor motivations.
Create products, experiences and partnerships that increase visitation and yield.
Develop a practical framework for developing new products and experiences.
Design a direct-to-consumer marketing strategy that fits your unique product and brand story.
Apply practical tips to maximise engagement along the visitor journey.
Implement relevant visitor and customer metrics to measure success.

You will also recive support material during the workshop with case studies, research and links to afterware and
online tools to support Direct To Consumer programs at various stages of growth.
For more information on this workshop, please contact Peter Veal on 0418 501 770.
This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneurs’ Programme.
This event is designed to benefit small and medium Australian businesses.
If you have any questions about this event or any future events, please contact EPLearningEvents@industry.gov.au

Social Media for Gov
2019-12-04 08:00 - 2019-12-06 17:00 | Stamford Plaza Melbourne
The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of social media efforts.

Video Strategy Workshop for Marketing and Business Leaders - Melbourne
2019-12-05 08:30 - 17:30 | The Cluster, 31 Queen Street, Melbourne, VIC, 3000, Australia
IDEO STRATEGY WORKSHOP – MELBOURNE
EARLY BIRD TICKETS AVAILABLE – LIMITED SEATS
The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo, ex-PWC, engineer and videographer.
Content Structure | 4 Parts:

Introduction to Video.
Video Framework for Marketing.
Lead Generation Using Video on Social Media.
Techniques and Tips to Film Video.

Part 1: Introduction to Video

Learn how video works and why it’s the most effective tool to promote your business
Demystify video as a tool and learn why quality is vital to an effective video
Redefine the buying process and learn why it’s an emotional process 100% of the time
Learn the three components of video and their importance: Message, Look & Feel and Quality
Identify your ideal client’s needs, values and standards and discover their importance when producing video
Understand the psychology of video and how it communicates on Auditory, Visual and Kinaesthetic levels
Discover the difference between animation videos and videos with real people
Learn why animations videos are not an effective selling tool
Learn other applications of video and how it can support your entire organisation – not just marketing and sales
Learn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video

Part 2: Video Framework for Marketing

Learn a unique framework to use video strategically in your marketing and sales
Understand how video can help you:

Increase Brand Awareness
Increase Conversion Rate
Increase Lead Generation

Understand the client’s journey and the steps required to buy from you
Learn about the different types of video productions and their specific use:

Profile Videos
Case Studies (Client Testimonials)
Educational Videos (How to Videos)

Receive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs
Learn how to prepare your scripts and what to consider when creating your videos

Part 3: Lead Generation Using Video on Social Media

Learn the basics of an effective Social Media Strategy
Learn how educational videos can position you as the expert in your industry
Design and plan a 12-month video content strategy for social media
Identify 52 videos to produce for the next 12 months to increase lead generation
Learn how to write your scripts for educational content
Receive a guide on effective scriptwriting for educational content
Write your first script from start to finish

Part 4: Techniques and Tips to Film Educational Videos

Learn what’s required to film your videos
Learn about the available equipment, the different options and the costs:

Cameras
Tripods
Lights
Microphones
Teleprompter
Editing Software

Learn how to put together a filming kit for under $500
Learn how to achieve the best quality when filming videos
Learn how to get the best sound with affordable equipment
Understand how light works and how to get the most out of it
Learn the basics of presenting in front of the camera, body language, preparation, dress and make up
Learn about the different editing software available

You will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.

Low Cost Marketing Tools for your Small Business - Casey Cardinia
2019-12-05 10:00 - 13:00 | Casey Cardinia Business Hub Training, 64 Victor Crescent, Narre Warren, VIC, 3805, Australia
This workshop “LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS” is being delivered as part of the ASBAS Digital Solutions program.
Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and much more.
Many such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing, including Hootsuite for scheduling and posting on social media, Canva for creating attractive designs, and Unsplash for a range of free stock photos.
Attend this workshop to improve your online marketing with low cost tools.

Understanding Marketing and PR for your Business
2019-12-05 18:00 - 19:00 | Bunjil Place Library
Entrepreneurship Facilitation Service Event Series
The free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge, and prepare you with the basics to build your entrepreneurial dream into a reality.
Understanding Marketing and PR for your Business
You are ready to take your business to market, but where do you start?
The key to success when it comes to business is connecting with the right audience, however navigating social media, digital marketing and public relations can be murky waters.
We will clear the confusion for you so you understand the basics.
The session will cover:

The differences between marketing and public relations and what that means to your business
De-mystifying social media marketing
Top two tips when it comes to social media
What does SEO really mean and what does it have to do with your business.

Places are limited, register today.

What is an Entrepreneurship Facilitator?
Entrepreneurship Facilitators provide free and practical assistance to support and encourage individuals to start a business as a way to create their own job.
Who is your local Entrepreneurship Facilitator?
Ashley Hayden is the Entrepreneurship Facilitator appointed to service the Melbourne – South East (Pakenham) region – an initiative of the Australian Government.
Ashley is a business consultant with over 25 years of experience in corporate marketing, executive management and small business ownership.
He started his first business at age 14 and has since helped hundreds of business owners, executives and managers with marketing strategy, business advice and workshop facilitation. In 2017, he joined Silver & Wise, an organisation dedicated to training and enabling mature age business ownership. He has been fully trained as a small business coach, mentor and strategic advisor and facilitator.

The Xmas Special | Shopify Meetup Perth
2019-12-05 18:00 - 20:30 | Claisebrook Design Community, Claisebrook Design Community, 25 Gladstone St, WA, Australia
We’re welcoming key note speakers from Dear Systems and Block Branding to give awesome variety and maximum learning value.
Plus, we have merchant presenters from the legendary Jim Kidd Sports, and Loaded Lifting sharing their ecommerce experience.
And we are very happy to have local craft brew legends Otherside Brewing as our beer partner, and Naked Wines providing the loveliest reds and whites.
We’re going to finish the year with an amazing Shopify Meetup, so please join us, and share with your friends.

Digital Marketing Training in Perth for Beginners
2019-12-08 | Perth, WA, Australia
This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers.
This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more.
If you are interested in purchasing tickets for this training, please contact us: trainings@entiretytech.com
FEATURES AND BENEFITS

4 weeks, 8 sessions, 16 hours of total Instructor led LIVE training
Training material, instructor handouts and access to useful resources on the cloud provided
Practical Hands on Lab exercises provided
Actual code and scripts provided
Real-life Scenarios

Course Objectives

Comprehensive knowledge of Digital marketing.
Learn about Digital marketing tools and technologies.
Learn about branding and sales.
Reporting and tracking Metrics.
How to design digital marketing tools and online customer experience.
How to manage social media – Facebook, Twitter, LinkedIn, etc.

Course Outline
1. Introduction to Digital Marketing

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?

2. Understanding the Website

What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture

3. Website Creations

Blogger
WordPress

4. Keyword Selection Strategies

Keyword Analysis
Keyword Competition

5. Search Engine Optimization (SEO)

What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Update

6. On Page Optimization

Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

7. Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers

8. Social Media Optimization (SMO)
9. Facebook

Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques

10. Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics

11. LinkedIn

Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques

12. Instagram

Integration Techniques
Promotional Techniques

13. Search Engine Marketing (SEM)
14. Introduction to SEM
15. Google Adwords

Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation

16. Google Adwords Express

Setup
Google Mapping Ads

17. Bing Ads

Setup
Marketing

18. Social Media Marketing (SMM)
19. Introduction to SMM
20. Facebook

Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing

21. Twitter

Set-up and usage
Tips
Promoted Tweets

22. LinkedIn

Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns

23. Affiliate Marketing

What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques

24. Email Marketing

How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting

25. Mobile App Promotions

Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips

26. Certifications

Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification

27. Reporting

Google Webmasters
Google Analytics

28. Tools

Alexa
VIDIQ
AddThis
Pinterest
MOZ

29. Youtube Marketing

Youtube Channel Setup
How to Rank and Optimize Youtube Videos
How to get more views and Subscribers
How to Promote Your Youtube Channel
How to boost your Business with youtube Channel
Learn to Edit VideoLearn ways to Make Money from Youtube
How to Setup youtube Premiere
Youtube Earning
Youtube Advertising

30. Online Earning Types
31. Google Adsense

Content Marketing
Video Marketing

32. Affiliate Marketing
33. Freelancing
34. Entrepreneur

The Startup Grind APAC Conference presented by MYOB 2019
2019-12-09 08:00 - 2019-12-10 17:00 | Melbourne Convention and Exhibition Centre
Startup Grind (in partnership with Google for Startups) proudly presents the second APAC regional startup conference!
This Summer – The world’s largest independent startup community with 2m entrepreneurs, in 600 cities in 125 countries will host it’s second APAC regional conference in Melbourne.
Dec 9-10th at the new Goldfield’s Theatre at the Melbourne Convention and Exhibition Centre.
Now represented in over 130 cities across APAC – join us to be inspired with 80+ speaker presentations and interviews from world-leading innovators, founders, and CEO’s.
Presented by MYOB.
Why should you attend?
– Immerse yourself in tactical workshops at the Microsoft for Startups Stage
– Connect with other attendees with our new dedicated networking space.
– Leave your kids at our Kids Activity Centre powered by Xplor
– Enjoy delicious Ice Cream thanks to .CO domains 🙂
– Meet up-and-coming Startups from our Startup Program
– Meet our partners and learn about major corporate programs in our Expo space.
– Learn from the biggest and most accomplished founders and high-grow the companies in the world! With a massive thanks to MYOB for making it all happen!
Speakers announced so far include unicorn founders from Canva, Kabam Games, Rotten Tomatoes, and Branch along with Venture Capitalists from Blackbird Ventures ($250m Fund), Baidu, AirTree Ventures ($250m Fund), and SOSV, with many more to be announced!

Women in Digital Marketing & Business | Event No. 5
2019-12-10 18:00 - 20:00 | inspire9, 41-43 Stewart St, Richmond, VIC, Australia
WIDM&B Christmas Drinks & Networking Evening
The last Women in Digital Marketing event for 2019 will go off with a bang! This month will be all about celebrating the year and networking with this amazing female community! Drinks provided and weather-permitting we will make our way to the Inspire9 rooftop with 180 degree views of the CBD!
We are excited to bring together a community of like-minded women who are eager to learn more about digital marketing to either grow their own businesses, advance in their digital career or to just learn something new to help their side hustle! (Plus get in on the awesome networking and FREE wine!)
Time: 6.00pm – 8:00pm
Date: Tuesday 10th December 2019
Location: Inspire9 | 41-43 Stewart Street, Richmond
Itinerary:
6pm – Arrival & Networking + FREE WINE!
8:00pm – Evening Ends
Points of interest:

Wine and nibbles provided! This month’s event will be all about networking, relaxing and sharing a drink or two with the amazing women of this community.
This community is for any women who are business owners, entrepreneurs, marketers, consultants, startups, professionals in digital marketing and anyone else who is looking to build their digital marketing strategy.
We’ve also got our FREE Facebook community for all women where tools, notes and resources from sessions will be published.
Bring along any friends you think might be interested or enjoy networking with like-minded boss babes!

IAB Christmas Celebration - Sydney
2019-12-12 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join us on Thursday, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration, as we look back over the year in review, celebrate our wins for 2019 and discuss where the industry is going in 2020.

Professional Services Marketing Workshop | Brisbane
2019-12-13 08:00 - 17:00
Take your marketing to the next level with this all day Marketing Planning Workshop designed especially for professional services.
This action packed 1 day workshop will have you walk away with a ‘Marketing Plan’ for your practice.
Plenty of time to network and workshop with other participants to ensure that you walk away with a solid plan of action and best practice for marketing in 2019 and beyond.
9.30am – Arrive
9.30am – Content Marketing & building a marketing plan
10.00am – SEO or Search Engine Optimisation (Making Google Love You)
10.30am – Morning tea
10.45am – Raising your profile with Media
11.30am – Email Marketing
12.30pm – Lunch & Networking
1.30pm – Workshop – building our marketing plan
2.00pm – LinkedIn for Professional Services
3pm – Afternoon tea
3.15pm – Creating videos & Video marketing
4pm – Workshop – actions and takeaways
4.30pm – close

Introduction to SEO | Melbourne
2019-12-17 08:00 - 17:00 | General Assembly Melbourne
About this workshop
Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.

Takeaways

Understand how your customers are searching.
Be able to optimise your website’s on-page factors.
Learn how to start creating a content strategy that will assist with SEO.
Find out how crucial and connected social channels are to SEO.
Be able to build a well-optimised, socially shareable piece of content.

Prereqs & Preparation
Preparation: + Please bring a laptop + and write down a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).

Content Marketing For Beginners | December 18
2019-12-18 08:00 - 17:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Class
Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way.
In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance.
The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.

Takeaways

Learn how and why producing original content can benefit your brand
Learn how to create continuous, unique content that both engages readers and achieves your business goals
Learn the three steps to approaching content strategy:

What type of content should your brand create?
How should you speak to your customers/readers?
How do you create a map/plan for your content?

Preparation

Some knowledge of marketing is helpful, but not required
Laptops not necessary, slides will be made available to attendants.

Google Analytics Bootcamp | December 19
2019-12-19 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Workshop
Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.
Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.
In this 6-hour bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and conduct tests to improve conversion rates.
Lunch will be provided, including vegetarian options. If you have any dietary requirements, please email them to sydney@generalassemb.ly at least 48 hours before class commences.
Good things come to those who learn – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop.

Takeaways

In-depth understanding of how Google Analytics can improve the student’s web business.
Gain an in-depth understanding of how web analytics relates to business KPIs.
Learn how lean analytics applies to web analytics through smarter reporting.
Learn how to use the analytics tools for faster actionable insights.
Learn how to tag marketing campaigns so they can be tracked in Google Analytics.

Preparation
A laptop is required for this workshop

General familiarity with the Google Analytics platform
Access to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)
Optional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords

Digital Marketing Social Networking Meetup
2020-01-05 14:00 - 15:30 | Transit Rooftop Bar, Victoria, Australia
his will be a relaxed and friendly meetup for people interested in digital marketing. This is the perfect opportunity to:
✔Meet people and expand your network
✔Learn about digital marketing
✔Grow your business
✔Earn backlinks, reviews and testimonials
✔Collaborate on projects
✔Overcome sticking points
Please note that this event will recur on a weekly basis – so it’s a perfect opportunity to build relationships and skills.

Customer Journey Mapping
2020-01-09 18:30 - 20:30 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Class
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop with introduce you to the core concept and practice of capturing a consumer journey map so that you may better empathise and design for them. It will cover the key research methods, and outputs from the process for quality product design to occur.
You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in a range of scenarios requiring an empathetic understanding across time.

Takeaways
Participants of this workshop will learn:

What, Where, Who, How and Why about Customer Journey Maps
Guidelines to creating a simple but effective Customer Journey Map
Industry examples and Journey Map template you can use yourself
Using and unlocking value of Customer Journey Maps
Applied design approach examples from real life business case studies you can apply immediately

Internet Marketing Fundamentals 1 Day Training in Sydney
2020-01-10 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Blast Off Workshop (Sydney)
2020-01-13 08:00 - 17:00 | Basic Bananas Headquarters, Northen Beaches, Sydney, Australia
Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now.
The Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity, focus and direction.
The job of your marketing is not to be annoying, sleazy or convincing. The purpose of marketing is to be educational, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!

Digital Marketing Workshop
2020-01-15 09:00 - 12:30 | Willow Vale, Queensland, Australia
Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming.
Its time to change that! 2020 is a brand new decade and its time to take your business to the heights you know you can take it to! Come along to a small mastermind group where you will learn how to make digital marketing easier and more manageable. I will give you the mindset, the tips, tricks and tools to make sure you get a great start to the rockin 20s!
Once you have some brand new knowledge and tools up your sleeve we will mastermind each business to make sure you leave with some actionable items! There is no point in new knowledge unless you take A C T I O N!
There will be tea, coffee, and light refreshments available as the morning can be quite intensive! The mastermind will be held at my office in Willow Vale in the gorgeous hinterland of the Gold Coast so you can leave all your worries behind and spend some time working on your business!
Book today as spaces are limited!

Digital Marketing Training - One Day Master Class
2020-01-18 | Sydney
LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.

Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar.
Suitable for business owners or employees looking to accelerate their digital marketing knowledge.
Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
Small workshop environment to ensure high tutor attention, and tailor the day to your needs.

THE DAY’S CONTENT INCLUDES

Understanding your audience: Demographics & Building a Reporting Framework.
Launching a website: choosing web platforms, domain names, hosting.
SEO: Maximise FREE traffic from Search Engines using Audits, Tools and Techniques.
Paid Search: Google Search Ads, Google Shopping, Bing Ads.
Web Analytics: Conversion Rate Optimisation, Google Analytics. Building and testing killer landing pages. Site Structure.
Display & Retargeting: Google Display Network, Biddable Media on Adroll.
Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Article Development, Canva & More.
Email marketing: Mailchimp campaigns and automation.
Shopping Engines, Affiliate Networks & Couponing sites: eBay, Amazon, Ozbargain, Commission Factory

Create a Content Marketing Strategy in One Day
2020-01-18 08:00 - 17:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).
So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?
In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.
This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.

Instagram, Influencers & Content
2020-01-19 09:30 - 16:30 | WeWork – Melbourne, 120 Spencer Street, Melbourne, VIC, 3000, Australia
There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible?
Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations.
The brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation.
We’ll also cover every imaginable technical aspect of Instagram, including intricacies of posting times, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles, Instagram paid boosting and of course, Instagram stories. (Yes, it’s a copy of Snapchat)
The presenter, Marcus Willis, is the force behind many wildly popular Instagram accounts, including @MelbourneToDo, which has amassed over 90,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion, hospitality, education, tourism and FMCG on accounts with over 500,000 followers.

Intro to Digital Marketing (APAC Livestream)
2020-01-21 | Online
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).

Blast Off Workshop (Canberra)
2020-01-21 | Rydges Canberra, Capital Hill, Canberra, Australia
