Marketing.com.au

Public Agencies & Government Social Media Strategy 2022
2022-12-07 - 2022-12-08 | Online
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best.

Learn strategies and tips for tackling issues most important to government agencies including social media and crisis communications, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

CISCO Live! Online 2022
2022-12-07 - 2022-12-08 | Online
Join us online for the broadcast from Cisco Live Melbourne on December 7-8, 2022 to enjoy your share of the action.
Over 200 technical and business sessions covering Applications, Networking, Security, Cloud, and more.
If anyone’s been ALL IN this past year, it’s you. Keeping apps running, connections connected, and companies adapting and growing. And keeping everything, everywhere, secure. So we’d like to invite you to be ALL IN with us at Cisco Live.
Cisco Live is the place to be to meet, greet, learn, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community, share experiences, and discover solutions. We can’t wait to see you!

Marketing Essentials Training in Adelaide
2022-12-09 | Adelaide, SA, 5000, Australia
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.
Course Contents:
Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.
Course Topics:
This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.
What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.
The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.
The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.
The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.
The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
Promotional Poster– An activity to consolidate key themes covered during the training

Course Features:
At the end of this Marketing Essentials training you will be able to:

Explain what marketing is and how it links to the growth strategy of a business
Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centred approach to marketing

Digital Marketing Essentials
2022-12-13 | Western Australia, WA, 6000
Examine a range of digital marketing options, including social media, email marketing and blogging, to see what might work for your business
Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?
This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.
This topic covers:

The best social media platforms to use for your customers;
How often to post;
In-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram;
Ideas for creating content;
An introduction to blogging;
Email marketing;
Mobile marketing;
Understanding online review sites.

This session is presented live and there will be an opportunity to ask questions. You will also receive a practical workbook to refer to during and after the session.

Marketing Essentials Training in Sydney
2022-12-15 | Sydney, NSW, 2000

Big Data Strategy 1 Day Training in Sydney
2022-12-15 | Sydney
Developing and implementing a Big Data strategy is vital if you want to stay in business in the coming years. Big Data offers so many benefits to organizations and research indicated that companies leveraging Big Data financially outperform their peers by 20% or more. So, if you do not want to be left behind, you should focus on Big Data now.
But what is Big Data? How should you develop a Big Data strategy? What can Big Data do for your organization and how should you deal with the privacy aspect of Big Data? Important questions to ask that can be difficult to answer without sufficient knowledge on Big Data.
This unique Big Data strategy training focuses on Big Data from a business perspective and will provide you with all the knowledge and valuable insights to develop a successful and winning Big Data strategy. This is the only training available that focuses on Big Data from a strategic point of view.
Course Outline:
1. Big Data History

Explanation of the vast moving times we are living in and how that affects organizations
Group exercise to understand one’s data requirements / dreams

2. 7 V’s of a Big Data Strategy

Explanation of the 7 V’s of Big Data and how that affects your Big Data Strategy.
Volume, Variety, Velocity, Veracity, Variability, Visualization and Value

3. Important Big Data Trends

The Mobile Revolution, requiring a different Big Data approach
The Internet of Things
The Industrial Internet
The Quantified Self
Big Social Data
Open / Public Data

4. Big Data Techniques

Market overview
Hadoop and MapReduce
Various ways of analysing your data
Data mining
Machine learning
Descriptive, predictive and prescriptive analytics
Semantics

5. Privacy & Ethics

Big Data ownership
4 ethical guidelines
Big Data security

6. Big Data Roadmap

Key characteristics data-driven company
Big Data ROI
Big Data on the Balance sheet
Big Data Governance
Developing a Big Data strategy
Big Data use case framework – 9 generic Big Data use cases

7. Big Data within your organization

Big Data and Marketing / PR
Big Data and Human Resources
Best Practices of Big Data

Target Audience:
The Big Data Training is tailored towards decision-makers, marketers, operations managers, supply-chain managers, HR managers, sales representatives, IT personnel and/or financial controllers who want to learn more about Big Data and what it can do for their organization.
Three use cases of target audiences:
1. Senior VP of Marketing large American retail chain
The Big Data training helped me understand how to make use of different customer data sources in order to offer the right product at the right moment to the right customer via the right channel. Developing a Big Data strategy is not easy, but this training enabled me prepare the board for our Big Data strategy
2. Operations Manager at a Regional European Manufacturer Company
We have been thinking to make a move to become a smart factory, but we did not have a common understanding what Big Data meant and what it could do for our organization. Since we took this training, we now understand the different important aspects to take into account when starting with Big Data. We expect our smart factory to be operational shortly.
3. IT Employee for a Local Australian Telecom Company
My manager asked me to take this training in order to better understand the business aspects of Big Data. Of course I have heard about Big Data, but I am not a Big Data scientist. This training helped me better understand how we should approach Big Data. In addition, I now know that I want to take more technical courses to actually become a Big Data Scientist
Learning Objectives:
By the end of the course you understand what big data is and how it affects your organization

You will learn how to develop a big data strategy
You will learn about 8 important trends that affect any big data strategy.
Big Data brings great responsibility. You will learn how to ensure the privacy of your customers and what the four ethical guidelines are.
Big data requires new technologies, in this course you will learn about the most important ones and how they affect your company.
Big data will only becomes bigger and those brontobytes will become common language in the boardroom. You will understand where big data is heading to and how that affects your organization.

Small Business Marketing 101: Influencers, Collabs and Partnerships
2022-12-17 | Little B.I.G. House, 6 Flour Mill Way, Summer Hill, NSW, 2130
Learn how to raise brand awareness through powerful partnerships that reach your customers and grows your business.
You will learn:

The difference between influencers, partnerships and collaborations
Ways to identify opportunities that are best suited to your brand and your business goals
How to approach brands you want to work with.

Marketing Essentials Training in Perth
2022-12-23 08:00 - 17:00 (Australia/Melbourne) | Perth, WA, Australia

Facebook Marketing Online Course
2022-12-30 | Online
Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use.
Learning Outcomes

Identify the three key advertising platforms on Facebook and describe their functionality
Learn about the features and placements of Facebook Ads
Understand how the Facebook Algorithm works
Reproduce the Facebook Ad structure
Complete a paid strategy template based on the three steps to creating awesome Facebook ads
Create immersive campaign and learn how to implement and run new marketing campaigns
Understand buyer stages and how your content needs to be configured to match your audience
Describe the three types of targeting offered by Facebook
Identify five core principles of effective community management
Understand the five core principles of effective community management

What to expect when you are studying the Facebook Marketing Course

15-20 hours of online, self-paced learning with unlimited mentor support
Six months of course access to complete at your own-pace
Work on the strategy for your chosen organisation or personal brand
Quizzes to self-check progression
Tools and templates that are immediately applicable
Free access to monthly masterclasses with industry experts
Opportunity to be part of a thriving Facebook group with like-minded individuals

Certified Digital Marketing Professional Course – DMI Pro
2022-12-30 | Online
Learn key digital marketing disciplines. From PPC to SEO, Content to Video, Social and Analytics. Perfect for career switchers, business owners and all marketing professionals seeking to boost their skills.
Get all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.

Course Info
Course Length: 30 hours Online
Self-Paced Learning
Completion Time: up to 26 week
Professional Certification

Modules of Capability
DMI Pro give you the tools to become a smart and capable player on the digital stage. When you’re done, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge, of your career, of the brand new Certified Digital Marketing Professional that is you.
Here is what you need to know 1-10:

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) using Google Ads
Display and Video Advertising
Email Marketing
Website Optimisation
Analytics with Google Analytics
Digital Marketing Strategy

YouTube Marketing Online Course
2022-12-30 08:00 - 17:00 | Online
A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
Date: On Demand
Delivery: Online
Duration: 20 hours. self paced
Learn how to:

Create engaging YouTube videos
Use paid YouTube ads
Record, edit and publish videos
Grow and manage your channel
Analyse and report

Key Takeways:

A YouTube overview including features and advantages
Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts
Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience
Optimise your campaigns with analytics and insights. Report on key metrics.
Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity
Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement
Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails
Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns

The Gartner Top 5 Marketing Predictions for 2023
2023-01-12 | Online
Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic, operational, technological, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies, ways to capture the most elusive audiences while navigating a fast-changing media landscape, growing and strengthening effective loyalty programs, and much more.

Work with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel
Explore new media formats and channels to reach elusive audiences
Instill a deep understanding of motivations and needs in the design of customer loyalty programs

Masterclass Membership Marketing: How to Attract, Recruit, Engage and Retain Your Members
2023-01-12 12:30 - 16:00 | Online
Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business, professional association with a long history or a fitness club, this workshop will help you discover new strategies, tactics, and practical tools for member recruitment, ongoing engagement and stable membership growth.
The membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong, ongoing relationships with their customers, membership and subscription models are on the trend.
From giants like Netflix, Tesla and Uber to small business owners delivering sets of socks, toilet paper or ongoing fitness programs, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions.
So what is membership marketing and why is it different to product / service marketing?
While membership / subscription business model provides you with an opportunity of predictable recurring revenue, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community.
During this workshop you’ll learn:
✔️ Creating and communicating your Member Value Proposition (MVP)
✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty
✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors, typical mistakes at every step of the journey
✔️ Digital tools for your membership – review of existing software for subscription transaction management, member-only content and online communities.

AMPLIFY Summit
2023-01-17 - 2023-01-18 | Online
The AMPLIFY Summit offers delegates the chance to learn with industry experts, get a grip on what’s changing in the performance landscape and gather insight on what’s going to AMPLIFY their affiliate and partner relationships to drive incremental sales in 2023.

How to Quickly Increase Your E-Commerce Sales
2023-01-18 | Online
You have great products, you built a sleek online store, now how do you get customers to actually find and buy your stuff? In this fast-paced, info-packed webinar, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts.
In just 30 minutes, you will learn:

How to create a successful email campaign
SEO tactics that boost revenue, not just web traffic
The pros and cons of in-house vs. third-party marketing
How to structure cost-effective social media ad campaigns
The ins and outs of drop shipping
B2B strategies that also work for B2C sellers
And more!

What You Need to Know About Buying a Franchise in 2023
2023-01-19 | Online
The markets are changing as we head into the new year. But one thing is clear—the franchise industry is booming.
Join us for our free webinar, as Scott Greenberg, author of The Wealthy Franchisee, shares his insights on what you need to know before buying a franchise in 2023. Fueled with over 10 years’ experience as a multi-unit, award-winning franchise owner whose operation won international recognition for “Best Customer Service” and “Manager of the Year,” Scott will dive into:

How you can determine the right brand to partner with
What you should look for when considering franchise opportunities
Whether or not you should work with a broker or consultant
Advantages and disadvantages of buying a new franchise vs buying an existing one
What top franchise owners have in common
And so much more!

Masterclass: Story Telling For Business
2023-01-19 12:30 - 16:00 | Online
A half-day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers.
Topics Covered:

Theory – what is a story? Story telling vs business communication.
Story Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.
Tips and tricks – how to put flesh on the bones of the story so that it will engage the audience and encourage them to take action.

Key Learnings:
A portfolio of tools and techniques to add power to your next presentation, keynote or briefing document.
Confidence to share your story and encourage your audience to take action.
Practical application – your own live business message translated into story format.

Responsible Marketing Update: Legitimate Interest
2023-01-24 | Online
The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA, Data Compliant, and Macmillan Cancer Support.

Head online with Chris Combemale, DMA CEO, to explore the key changes in the data protection legislative environment.

Chris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.

Plus, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.

Chaired by Chris Combemale, CEO, DMA, you’ll also hear from:

Victoria Tuffill, Managing Director, Data Compliant
Pete Meacham, Fundraising & Marketing Compliance Manager, Macmillan Cancer Support
Matt Radford, EDI & Vulnerability Consultant

APAC Search Awards 2023
2023-01-25 11:00 - 13:30 | Online
The APAC Search Awards recognise and celebrate APAC’s best Search agencies, companies, campaigns and people, working across a multitude of industry sectors to achieve growth, increase engagement and add value.
APAC Search Awards, organized by Don’t Panic Events will take place on 25 January 2023 online.
Search is an ever-changing landscape and to be outstanding you need to be planning for every eventuality, thinking innovatively, technically creative and optimising every opportunity.
Attracting entrants from leading search and digital agencies across APAC from China to New Zealand the competition is tough. Winning an APAC Search Award showcases brilliant work, attracts new business, rewards teams and individuals and solidifies your position as Search experts.
Our judges are industry experts, highly regarded for their knowledge and expertise in the business and the judging process is ethical and transparent to ensure the integrity of the award and honour.

SpeakHer Virtual Summit 2023
2023-01-26 | Online
App Growth Summit presents our 4th Annual SpeakHer Virtual Summit! This event showcases the immense talent and intelligence from our 9 global SpeakHer chapters!
The SpeakHer Virtual Summit is produced via our custom-built and proprietary virtual event platform, which includes many interactive features and opportunities no other online event can offer in such a cohesive way!
30 Expert Speakers Across 12 Insightful Sessions
Highly Interactive & Engaging Custom Event Platform
Open and Honest Discussions & Networking
App Growth Summit produces this one-of-a-kind event annually as a way to support the many women speakers who are recognized for being great thought-leaders, and to receive more of the public recognition they deserve!

When and How to Apply Agile Principles in Marketing
2023-01-27 | Online
The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing.

Understand agile principles
Identify when to apply the methods in marketing
How to apply agile successfully in marketing

Masterclass: Content Strategy & Copywriting
2023-02-02 12:30 - 16:00 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

eTail Australia 2023
2023-02-14 - 2023-02-16
Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time.

As THE market leading annual meeting place for Australia’s top retail leaders, only at eTail Australia can you learn from, network and collaborate with leading Founders, CEOs, CMOs, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights on how to:

Thrive in the face of faltering consumer sentiment and overcome rising inflation and a bearish economy
Meet customers in their channel of choice without burning a hole in your pocket
Unravel the complexities of Web 3.0 (raise your hand if you still don’t get it) and get the hard truths about metaverse before you dive headfirst into it
Deliver consistent value to your customers so that they will continue buy from you no matter the circumstances
Expand into new markets and look like an experienced player while doing so (not the new kid on the block)

We CAN’T WAIT to welcome you to eTail Australia 2023! Attend and be a part of retails future.

Masterclass: Building a Practical Marketing Plan
2023-02-15 12:30 - 16:30 | Online
Everything you need to know to about crafting a strong Marketing Plan, including re-engaging with your business’ purpose, mission, goals, objectives and strategies.
A Marketing Plan is the basis of all Marketing Practice and Strategy.
In the fast-moving digital world we live in today, businesses must set out their Marketing Plan and continually update it if they want to be successful.
Specifically designed for both Marketers who would like a refresher course, as well as business owners who wish to learn more, this Building A Practical Marketing Plan Workshop will take students through the theory, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan.
Key takeaways:

Learn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.
Use a framework to get to know your business and create overarching goals, company vision and mission statement.
Learn the 8 Ps of the marketing mix and develop your business marketing model.
How to conduct a competitor analysis and identify where you sit in the market.
Explore the foundations of setting budgets, monitoring and measuring campaign performance and effectiveness.

Who is this Workshop for:

Business owners, freelancers and individuals looking for better engagement and results from their marketing efforts, needing a clear, easy to action approach.
Agency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.
Marketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.

Global Marketing Day 2023
2023-02-16 - 2023-02-17 | Online
Global Marketing Day is a unique, nonstop, 24-hour livestream from New York, London, and Dubai that features speaking slots from the world’s biggest brands.

As a marketing conference like no other, it shares sharp-as-a-tack insights and up-to-the-minute trends for you to apply to your own strategies for success.

The best part? It’s absolutely free.

Learn, network, and find inspiration with other marketers from across the globe. Global Marketing Day is coming, and it’s not to be missed.

Social Media Strategies Summit 2023
2023-02-21 - 2023-02-24 | Online
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Here’s what our summit can help you achieve.

Learn the nuts and bolts of a winning social media strategy to position your brand for success, regardless of team size or budget.

Leverage cross-industry case studies to help you gauge the best opportunities for your brand across platforms like Instagram and TikTok.

Audit the efficacy of your brand’s social media, content, and influencer marketing initiatives to stay competitive.

Understand how to explore, define, and engage your unique audiences to improve your brand’s online presence.

Revitalize your social media community strategy – or launch one from scratch – to boost brand loyalty and awareness.

Cultivate an arsenal of tools, resources, and networking connections to keep your social media strategy fresh, timely, and relevant.

2023 Global Virtual MarTech
2023-02-22 | Online
We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day.
The 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.

Creative Operations Asia-Pacific 2023
2023-02-23 | Online
Creative Operations is all about making the creative workflow of a business more structured and streamlined for content creators, so they can produce their best creative work.
Join us for a one-day online event to learn from and connect with members of the Creative Operations community across Asia, the Pacific, Australia and New Zealand. You will hear LIVE real-world case studies from leading organisations focused on solutions, the latest thinking, and the most promising developments in the industry. Leave feeling inspired with actionable insights on how you can drive change within your organisation.
Who should attend?
Directors, Heads and Managers of Creative Operations, Creative Services, Creative Production, Creative Resources and Marketing Operations, Creative Directors, Project Managers, Traffic Managers, Video Managers, Consultants and Solution Providers engaged in workflow, project management, proofing, review and approval

Masterclass: E-mail Marketing
2023-02-23 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

SMX Master Classes 2023
2023-03-01 - 2023-03-02 | Online
Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led, two-part deep dive into your search marketing specialty — online for just $249 each!
These 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities.
It’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment, too).
