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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220920
DTEND;VALUE=DATE:20220922
DTSTAMP:20260406T034731
CREATED:20220723T105752Z
LAST-MODIFIED:20220814T044619Z
UID:22244-1663632000-1663804799@marketing.com.au
SUMMARY:MOPsCon - Marketing Operations
DESCRIPTION:We invest in people because technology can’t run itself. \nDon’t miss this opportunity to discover\, learn\, and connect with other people passionate about Marketing Operations (MOPs) and martech! \n  \nMOPsCON is created by MOPs professionals for MOPs professionals. \nThis is not just a fluffy event with buzz words–we are technical practitioners and experienced business leaders who have curated speakers that will teach you the skills you can implement tomorrow. \n 
URL:https://marketing.com.au/event/mopscon-marketing-operations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Data,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220921
DTEND;VALUE=DATE:20220923
DTSTAMP:20260406T034731
CREATED:20220425T022508Z
LAST-MODIFIED:20220425T054107Z
UID:21655-1663718400-1663891199@marketing.com.au
SUMMARY:Digital Marketing For Financial Services Midwest Summit 2022
DESCRIPTION:This event is dedicated to highlighting best practices in marketing innovation and ROI optimization. Hone your marketing approach with unparalleled expertise and stay one step ahead of your competitors. \n\nExplore emerging strategies and trends for marketing in a post-pandemic world.\nStrike the perfect balance between high tech and high touch to create loyal and engaged brand advocates.\nPrioritize content marketing and drive loyalty with relevant messaging.\nIncrease personalization\, identify segments and grow conversions.\nBenchmark best practices with 40+financial marketing leaders from North America’s most successful brands.\n\nLearn and network with top digital marketers from Charles Schwab\, Prudential Financial\, U.S. Bank\, Tompkins Financial\, Enterprise Bank & Trust\, GreenPath Financial Wellness\, BNY Mellon Wealth Management\, AllianceBernstein and many more! \n\nSOURCE STRATEGIES FROM INDUSTRY THOUGHT LEADERS\n\n\nDiscover how top financial institutions are leveraging data to maximize digital ROI.\nAccess crucial insights from Charles Schwab to create an omnichannel experience for better engagement.\nTake away proven strategies from practical case studies and exclusive panel discussions.\nMeet with 40+ senior financial executives and benchmark your digital marketing plans against theirs.\n\nLIVE. INTERACTIVE. IMMERSIVE.\n\nConnect with exclusive knowledge and unparalleled networking opportunities at the touch of a button. \nThis immersive virtual experience offers you key benefits\, including: \n\nLIVE interactive sessions with Q&A\, polls and engagement opportunities\nNetworking with industry leaders you wouldn’t otherwise have access to\nMatchmaking tools to help you connect and build relationships with fellow attendees based on similar interests and career objectives\nFun contests\, prizes for participation and quizzes to test your knowledge and ensure you get the most out of the conference\nOn-demand content for an in-depth learning experience that can be viewed anytime\, 24/7
URL:https://marketing.com.au/event/digital-marketing-for-financial-services-midwest-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220922
DTEND;VALUE=DATE:20220923
DTSTAMP:20260406T034731
CREATED:20220601T041205Z
LAST-MODIFIED:20220814T044618Z
UID:21950-1663804800-1663891199@marketing.com.au
SUMMARY:Intro to Instagram Marketing
DESCRIPTION:With over 1 billion users\, 80% of which follow a business\, Instagram is dominating the social media landscape\, and they’re here to stay. \nIn this two-hour livestream\, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover how to incorporate Instagram as an important part of your overall social media strategy\, how to leverage data from Instagram insights to drive decisions\, and different apps to help with your planning and content strategy. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to own your Instagram game!
URL:https://marketing.com.au/event/intro-to-instagram-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220922
DTEND;VALUE=DATE:20220923
DTSTAMP:20260406T034731
CREATED:20220601T041305Z
LAST-MODIFIED:20220814T044618Z
UID:21952-1663804800-1663891199@marketing.com.au
SUMMARY:Intro to Facebook Ads
DESCRIPTION:With over 2.8 billion active users\, and 1.84 billion users that are visiting daily\, Facebook is the place to be when it comes to advertising your business! \nIn this free\, two-hour livestream\, you’ll learn how to make the most of Facebook advertising. We’ll focus on specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources\, you’ll learn the tools and tricks to run more effective Facebook ads. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to grow your business through Facebook ads!
URL:https://marketing.com.au/event/intro-to-facebook-ads/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220927T080000
DTEND;TZID=Australia/Melbourne:20220929T170000
DTSTAMP:20260406T034731
CREATED:20220723T110023Z
LAST-MODIFIED:20220814T044618Z
UID:22247-1664265600-1664470800@marketing.com.au
SUMMARY:Traffic & Conversion Summit
DESCRIPTION:Every year\, thousands of the world’s smartest marketers descend on San Diego\, California to learn what’s new\, what’s hot\, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion Summit… \n\n\n\n\n\nNEW TRAFFIC CHANNELS\n\n\n\n\n\nWith changing customer behavior and the impact of iOS 14\, it’s harder (and more expensive) than ever before to advertise on traffic channels like Meta. T&C 2022 will break down the brand-new traffic sources (like Telegram\, Discord and the Metaverse) that are available and tell you how you can leverage them to get more attention while lowering acquisition costs. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNEW SELLING MODELS\n\n\n\n\n\nThe days “traditional” selling models are out the door. But that has led to the discovery of brand new selling models that have made MASSIVE impacts on businesses across the world. We’re bringing in the experts to share exactly what’s working right now and how they’re yielding higher sales and making their customers happier (and then selling MORE to them!). \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNEW CONVERSION BREAKTHROUGH\n\n\n\n\n\nOur digital marketing experts have done thousands of landing page\, order form\, ad\, and email testing in the last 6 months and they’re ready to share dozens of “copy and paste” split-tests that you can test and roll out at your own company. Not only that… but they’ll show you how to optimize like a champ so that you can take your business to the next level. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPLUS ULTRA-CURRENT BREAKOUT SESSIONS\n\n\n\n\n\nT&C 2022 will have 8 different content tracks jam-packed with actionable content. Hear from marketing’s best about what it means to thrive in a digital-first world. We’ll be covering TikTok ads\, how to win big on social\, content marketing funnels (that actually work!)\, the creator economy\, list building\, and segmentation\, what’s working on email\, and much\, much more.
URL:https://marketing.com.au/event/traffic-conversion-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220928
DTEND;VALUE=DATE:20220930
DTSTAMP:20260406T034731
CREATED:20220723T114259Z
LAST-MODIFIED:20220814T044617Z
UID:22270-1664323200-1664495999@marketing.com.au
SUMMARY:The MarTech Conference 2022
DESCRIPTION:As B2B and B2C customers continue to engage in digital environments\, their expectations of seamless\, efficient\, and memorable purchasing experiences continue to rise. \n\n\n\n\n\n\n\n\nAdd to that the increasingly critical role of customer data\, marketing automation\, and beyond – plus the staggering volume of tools for streamlined management – and you get an unprecedented wealth of challenges and opportunities to connect with your customers and stay ahead of your competitors. \nJoin us online at MarTech\, September 28-29\, for FREE to easily and efficiently discover dozens of tools and tactics that will empower you to: \n\nIdentify and connect with customers based on their current relationship with your brand\nOrchestrate and personalize exceptional customer journeys that nurture strong retention\nMessage customers with a single\, authentic voice to encourage desired actions\nEngage and delight customers across marketing channels\, devices\, and internal functions (everything from sales to customer service)
URL:https://marketing.com.au/event/the-martech-conference-2022-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221003
DTEND;VALUE=DATE:20221005
DTSTAMP:20260406T034731
CREATED:20220723T114544Z
LAST-MODIFIED:20220814T044617Z
UID:22272-1664755200-1664927999@marketing.com.au
SUMMARY:ANA Data & Technology Conference 2022
DESCRIPTION:Data and technology is the single most comprehensive driver in marketing today. While most companies have a data-driven vision and have invested heavily in new talent\, few have realized its full potential. \nThe 2022 ANA Data & Technology Conference will explore data strategies\, supporting technological innovations\, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place now and tomorrow. \nThe program will feature leading marketers\, data practitioners\, and service providers\, as well as industry experts and marketing technology leads\, who will show both why and how data and technology drives personalization at scale\, increases brand loyalty and engagement\, and delivers a better customer experience and brand growth. \nThis two-day event offers actionable insights for data-inspired marketers\, data and technology practitioners\, brand leaders\, agencies\, and industry service providers. Attendees will take away key learnings and foresights that will help them drive sustainable growth at their organization\, including: \n\nWhat’s next in martech and how brands are leveraging martech to measure and optimize their various marketing programs.\nThe latest approaches to building owned data sets and leveraging the most current analytic techniques to derive actionable insights.\nDeveloping a talent strategy for building a future-forward data and analytics organization and data-inspired culture.\nKeeping consumer privacy and trust at the center of your data strategy and driving an industry solution for responsible data use.\nThe latest best practices\, trends\, and tools for marketing in the metaverse and Web 3.0.
URL:https://marketing.com.au/event/ana-data-technology-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Data,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221005
DTEND;VALUE=DATE:20221006
DTSTAMP:20260406T034731
CREATED:20220731T073221Z
LAST-MODIFIED:20220814T044617Z
UID:22325-1664928000-1665014399@marketing.com.au
SUMMARY:Reshape 2022
DESCRIPTION:RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience. \n\n\n\n\n\n\nJoin a community of CMOs\, CDOs\, CEOs\, customer experience experts\, product leaders\, digital disruptors\, and changemakers to explore best practices from top brands\, success stories and iconic technologies that enable companies to see their customers in a different light\, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends\, industry-first technologies\, new approaches in CX\, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement. \nMarketing as we know it is over. This is our call for a mindshift — away from “delivering\,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.
URL:https://marketing.com.au/event/reshape-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221006
DTEND;VALUE=DATE:20221007
DTSTAMP:20260406T034731
CREATED:20220723T111209Z
LAST-MODIFIED:20220814T044616Z
UID:22255-1665014400-1665100799@marketing.com.au
SUMMARY:Future of Marketing in Financial Services
DESCRIPTION:With a successful series of flagship financial services events under our belt\, FST Media is proud to present our inaugural Future of Marketing in Financial Services event\, coming to you live in Melbourne this October! \nThe jam-packed full-day event will bring together industry-leading figures\, top marketing innovators and their teams behind it all to interrogate where the future of marketing in financial services is heading – especially in this post-pandemic environment. \nThere’s no question that the appetite for revolutionary technology continues to grow exponentially and the marketing sphere remains ever-changing. With the day divided into five key pillars\, attendees will get a taste of everything from technology innovations in the space to a deep dive on MarTech Stacks to breaking down the future of the customer. \nImmersive roundtable discussions will complement on-the-day presentations and encourage knowledge sharing and peer-to-peer engagement\, which is why this is a date on the industry calendar you won’t want to miss. \nFeatured Topics include: \n\nMarTech Stacks– Pull back the curtain and see the technology that powers marketing\nA View from the Top– Deep dive with our Marketing Leaders Panel Discussion\nShadow IT– How to ensure you’re not creating a security risk for your organisation\nThe Future of Loyalty– How can brands nurture customers and increase loyalty in an ever-changing market\nData– Creating seamless experiences for customers through personalisation\nAutomation –Harnessing the Power of Intelligent Automation\nCX– The Melting Pot — What Does Great Customer Service Look Like In 2025\nPersonalisation– Hyper-Personalisation: How will the creepy line shift in 2023 and beyond
URL:https://marketing.com.au/event/future-of-marketing-in-financial-services/
LOCATION:Park Hyatt Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221006
DTEND;VALUE=DATE:20221008
DTSTAMP:20260406T034731
CREATED:20220731T073516Z
LAST-MODIFIED:20220814T044616Z
UID:22327-1665014400-1665187199@marketing.com.au
SUMMARY:BrightonSEO 2022
DESCRIPTION:brightonSEO is a search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd.
URL:https://marketing.com.au/event/brightonseo-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221009
DTEND;VALUE=DATE:20221013
DTSTAMP:20260406T034731
CREATED:20220731T074350Z
LAST-MODIFIED:20220814T044616Z
UID:22332-1665273600-1665619199@marketing.com.au
SUMMARY:Content Strategy Conference 2022
DESCRIPTION:The conference world is changing\, and CMC is leading the way. Virtual learning is the way to go\, and here to stay. On-demand access to content is a must\, to start the learning now. And networking and collaboration face-to-face must continue\, to get us all on the same page. \n\n\n\nSecure your FREE\, virtual 3 Day Ticket to access 70 sessions\, 12 keynotes\, and 6 workshops launching November 9-12th\, 2022.
URL:https://marketing.com.au/event/content-strategy-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221014
DTEND;VALUE=DATE:20221016
DTSTAMP:20260406T034731
CREATED:20220402T113214Z
LAST-MODIFIED:20220425T054107Z
UID:21459-1665705600-1665878399@marketing.com.au
SUMMARY:CopyCon 2022
DESCRIPTION:CopyCon\, Australia’s favourite dedicated copywriting conference is back in 2022. \nFrom client management and content marketing\, to multicultural copywriting\, health copywriting\, SEO\, personal branding and conquering imposter syndrome\, CopyCon is overflowing with good stuff this year. \nThe event will also feature an exclusive Mastermind day on Friday 14 October\, with the opportunity for attendees to workshop with seven top experts on topics including scaling-up\, prices and packaging\, websites and SEO\, and effective time management. \nFounder of CopyCon and The Clever Copywriting School\, Kate Toon\, says the event is shaping up to be the best it’s ever been in 2022\, after having to be put on hold for the past three years: \n“After the Zoom fatigue and working from home doldrums of 2021\, the copywriting community has been crying out for opportunities to connect with real people\, in real life\, again. The line-up of speakers\, amazing topics and money-can’t-buy collaborations that come out of CopyCon mean we have people travelling from all over Australia to attend\,” says Kate.
URL:https://marketing.com.au/event/copycon-2022/
LOCATION:The Kirribilli Club Sydney\, 11 Harbourview Crescent\, Lavender Bay\, NSW\, 2060
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221020
DTEND;VALUE=DATE:20221030
DTSTAMP:20260406T034731
CREATED:20220425T024248Z
LAST-MODIFIED:20220425T054107Z
UID:21665-1666224000-1667087999@marketing.com.au
SUMMARY:Conex: The Digital Destination
DESCRIPTION:Marketers are known for their ability to adapt\, yet no one could have envisioned what 2020 would bring. Even the best-laid plans have had to adjust as we learn to stabilize\, reinvent and grow. \nYet\, while the world around us is changing\, expectations of us are largely the same. We still need to leverage content to drive engagement and meet pipeline\, revenue\, and retention goals quickly in order to meet targets that are only growing larger. \nFear not marketers. As always\, we have your back.  \nJoin us for Conex: The Digital Destination\, a new virtual event that spans over three weeks and focuses on connecting industry leaders and marketing peers to share best practices and strategies for creating campaign destinations. \nThe best part? You only need to register once to access all three event days!
URL:https://marketing.com.au/event/conex-the-digital-destination/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221020T170000
DTEND;TZID=Australia/Melbourne:20221020T223000
DTSTAMP:20260406T034731
CREATED:20220814T014918Z
LAST-MODIFIED:20220814T044615Z
UID:22397-1666285200-1666305000@marketing.com.au
SUMMARY:2022 AMI Marketing Excellence Gala
DESCRIPTION:You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday\, 20 October 2022. \nJoin us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms\, where guests can mingle with industry peers and colleagues. \nThe interactive event experience is designed to inspire industry members and foster new connections.
URL:https://marketing.com.au/event/2022-ami-marketing-excellence-gala/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,B2B,Brand,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Email marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221024
DTEND;VALUE=DATE:20221026
DTSTAMP:20260406T034731
CREATED:20220425T023924Z
LAST-MODIFIED:20220425T054107Z
UID:21663-1666569600-1666742399@marketing.com.au
SUMMARY:State of Search 2022
DESCRIPTION:This is “THE” conference to learn from the actual practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you\, your company\, or your clients.\nJoin us October 24-25\, 2022 for State of Search\, a digital marketing conference like no other. The State of Search offers the best\, brightest\, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing\, from all over the world\, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence —  whether you’re in-house\, in an agency\, or in business for yourself. \nSome of the Top Speakers in the Digital Marketing industry will be at State Of Search in 2022. \nHow would it help your agency\, your business\, or your clients to gain actionable tips\, tricks from some of the top pros who specialize in digital marketing? \nIf you answered extremely valuable\, then this is the place to be in October! \nAre you struggling with keeping up with the constant changing of social media\, google\, and there algorithm updates or what about just some simple marketing wisdom? We are here to help you gain confidence with actionable items you can take with you to build your confidence. \nNo matter where you are in your online marketing journey\, from digital newbie to digital veteran\, State of Search offers a Texas-sized dose of insight and inspiration from leading marketing pros.\nThere’s nothing like State of Search. The connections that are made\, the knowledge that has been gained as well as the ability to see all the recordings of the event. Be ready for 2023 and the growth of your clientele or business for the new year! \nThis will end your year with the icing on the cake of seminars. Let 2023 be your Best Year Ever with your premier digital marketing conference. \n\nExtensive programming on SEO\, local SEO\, PPC\, and social media marketing\nVirtual conference sessions\, held online\, or in-person with access to all of the recordings and our learning platform.\nNetworking opportunities and personal connections that will last a lifetime!\nIndustry experts from all across the world at a fraction of the cost of other national conventions\nPractical\, hands-on content from speakers and attendees who really care and want to help You succeed.
URL:https://marketing.com.au/event/state-of-search-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221025
DTEND;VALUE=DATE:20221027
DTSTAMP:20260406T034731
CREATED:20220731T074544Z
LAST-MODIFIED:20220814T044615Z
UID:22334-1666656000-1666828799@marketing.com.au
SUMMARY:Litmus Live 2022
DESCRIPTION:Don’t miss your chance to join the premier email marketing event for email pros\, by email pros–with a FREE or paid ticket option! \n\n\n\n\n\n\n\n\n\n\nLog in from anywhere for two action-packed days of: \n\nKeynotes\, live and on-demand sessions from thought leaders in the email community\nInteractive roundtables hosted by speakers\, sponsors and the Litmus team\nVirtual networking opportunities with other attendees\, speakers and Litmus staff\nDaily live email optimization sessions for real-time feedback from Litmus email pros
URL:https://marketing.com.au/event/litmus-live-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221025T123000
DTEND;TZID=Australia/Melbourne:20221025T133000
DTSTAMP:20260406T034731
CREATED:20220814T014049Z
LAST-MODIFIED:20220814T044615Z
UID:22395-1666701000-1666704600@marketing.com.au
SUMMARY:Hot Tips - Creating Effective Marketing Buyer Personas
DESCRIPTION:As marketers and business owners\, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas\, to who are we speaking? (hint: nobody\, according to our host!) \nCreating a data-driven buyer persona can be overwhelming\, but it doesn’t have to be! Join us for all the hot tips to create a living\, scalable marketing buyer persona\, with this fun\, practical\, expert-led webinar. \n\n\n\nTakeaways\n\n\n\nRecognise the importance of buyer personas for your brand or business \n\n\nHear top buyer persona dos and don’ts from Jay\, a seasoned marketing strategist for global FMCG brands. \n\n\nGain practical tips to build and activate your buyer personas.
URL:https://marketing.com.au/event/hot-tips-creating-effective-marketing-buyer-personas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221026
DTEND;VALUE=DATE:20221028
DTSTAMP:20260406T034731
CREATED:20220425T023516Z
LAST-MODIFIED:20220425T054107Z
UID:21659-1666742400-1666915199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2022 #SMSSUMMIT
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \n6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR \n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning.\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company.\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-2022-smssummit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221027
DTEND;VALUE=DATE:20221028
DTSTAMP:20260406T034731
CREATED:20220731T072714Z
LAST-MODIFIED:20220814T044614Z
UID:22321-1666828800-1666915199@marketing.com.au
SUMMARY:Mumbrella Travel Marketing Summit 2022
DESCRIPTION:The nation is emerging from one of its most challenging periods – travel and tourism face uncharted territory and will likely be one of the last industries to recover from the damage of the pandemic. But there is still plenty going on in the background as well as the foreground. \nThe Mumbrella Travel Marketing Summit gives the stage to senior marketing leaders in travel and tourism to share their insights as they look for new opportunities and the return of old ones. Don’t miss the chance to network with travel marketing counterparts and hear from those who are at the front of the recovery effort.
URL:https://marketing.com.au/event/mumbrella-travel-marketing-summit-2022/
LOCATION:Four Seasons Sydney\, 199 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221103
DTSTAMP:20260406T034731
CREATED:20220924T105839Z
LAST-MODIFIED:20221009T002708Z
UID:22681-1667347200-1667433599@marketing.com.au
SUMMARY:LocalU Advanced Virtual 2022
DESCRIPTION:Did you have FOMO after missing LocalU Advanced in Denver this July? Well\, we have your solution! We’re going virtual again for our November 2022 event! \nAs always\, we promise completely new content\, never presented before at ANY conference!
URL:https://marketing.com.au/event/localu-advanced-virtual-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221104
DTSTAMP:20260406T034731
CREATED:20220723T110423Z
LAST-MODIFIED:20220814T044614Z
UID:22250-1667347200-1667519999@marketing.com.au
SUMMARY:Guru 2022
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live\, virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
ORGANIZER;CN="Guru":MAILTO:https://guruconference.com/#tracks
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221103
DTEND;VALUE=DATE:20221105
DTSTAMP:20260406T034731
CREATED:20220723T110740Z
LAST-MODIFIED:20220814T044613Z
UID:22253-1667433600-1667606399@marketing.com.au
SUMMARY:Product Marketing Summit
DESCRIPTION:In November 2022\, Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Sydney to share Product Marketing success stories\, experiences and challenges of those positioned at the intersection of product\, marketing & sales. \nJoin the largest gathering of product marketers who live at the intersection of product\, marketing & sales. In just one day you’ll hear about: \n\nEngage\, convert\, retain; Understanding the customer\nCreating demand and go-to-market strategy for your product\nDeciding your products positioning and messaging\nEnsuring salespeople and customers understand your product\nDriving the application and usage of your product\nBuilding product marketing teams for success\nUsing data to drive product decision making\nDefining your product audience
URL:https://marketing.com.au/event/product-marketing-summit/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T080000
DTEND;TZID=Australia/Melbourne:20221104T170000
DTSTAMP:20260406T034731
CREATED:20221001T020738Z
LAST-MODIFIED:20221009T002708Z
UID:22721-1667462400-1667581200@marketing.com.au
SUMMARY:Marketing Tech Symposium 2022
DESCRIPTION:Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However\, as consumer expectations continue to evolve\, and with an increased focus on customer empowerment\, brands need to differentiate effectively\, and engage with their customers how\, when\, and where they want. \nNavigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nJoin us at the Marketing Tech Symposium to: \nDiscover how to use marketing technology to better understand\, reach and engage your customers\nLearn from inspiring international keynote presentations and local case studies\nConnect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.\nLearn\, network\, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan. \nThis year’s topics include:\n– Secret showcase session: Get under the hood of one of the best\, most successful MarTech stacks in the region\n– A data science & CFO perspective: democratising data and data reflexes\, how to best action data when you’re drowning in it\n– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?\n– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives\n– Bridging the capability\, talent & skillset Gap\n– Build\, buy or hybrid and bringing your media inhouse\n– The future of MarTech: The rise and role of No-Code /Low-Code\, Headless Commerce and APIs\n– The Rise of BigOps\, MarketingOps\, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business\n– How do you assess\, benchmark\, and select the right MarTech for your corporate and marketing goals & requirements?\n– Time is your number 1 enemy\, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile\n– How much Personalisation is too much\, from a Privacy and Business Investment (Overkill) perspective?
URL:https://marketing.com.au/event/marketing-tech-symposium-2022/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T120000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260406T034731
CREATED:20220731T073852Z
LAST-MODIFIED:20220814T044613Z
UID:22330-1667476800-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T123000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260406T034731
CREATED:20221001T021930Z
LAST-MODIFIED:20221009T002708Z
UID:22727-1667478600-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221109T080000
DTEND;TZID=Australia/Melbourne:20221111T170000
DTSTAMP:20260406T034731
CREATED:20220924T105648Z
LAST-MODIFIED:20221009T002707Z
UID:22679-1667980800-1668186000@marketing.com.au
SUMMARY:Content Marketing Conference 2022
DESCRIPTION:The marketing world is changing\, and CMC is leading the way. Virtual is the way learn\, and it’s here to stay. Content must be available on-demand\, long after our conferences passes by. And audience engagement is now our mantra\, with humor and emotional triggers making us fly.
URL:https://marketing.com.au/event/content-marketing-conference-2022/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221109T123000
DTEND;TZID=Australia/Melbourne:20221109T160000
DTSTAMP:20260406T034731
CREATED:20221001T022048Z
LAST-MODIFIED:20221009T002707Z
UID:22729-1667997000-1668009600@marketing.com.au
SUMMARY:Workshop: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/workshop-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221115
DTEND;VALUE=DATE:20221117
DTSTAMP:20260406T034731
CREATED:20220924T105443Z
LAST-MODIFIED:20221009T002707Z
UID:22677-1668470400-1668643199@marketing.com.au
SUMMARY:SMX Next 2023
DESCRIPTION:Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX Next. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \nAfter two intense days of training\, you’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond. (Can’t attend live? Instant on-demand access is included with your free pass!)
URL:https://marketing.com.au/event/smx-next-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221117
DTEND;VALUE=DATE:20221119
DTSTAMP:20260406T034731
CREATED:20220924T105246Z
LAST-MODIFIED:20221009T002706Z
UID:22675-1668643200-1668815999@marketing.com.au
SUMMARY:DigiMarCon World 2022
DESCRIPTION:DigiMarCon World 2022 Digital Marketing\, Media and Advertising Conference will take place November 17th to 18th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10\,000 Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-world-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221117T120000
DTEND;TZID=Australia/Melbourne:20221117T130000
DTSTAMP:20260406T034731
CREATED:20221001T022242Z
LAST-MODIFIED:20221009T002706Z
UID:22731-1668686400-1668690000@marketing.com.au
SUMMARY:Customer Relationships in the Digital World: The role of Online Brand Advocacy
DESCRIPTION:Research shows that user-generated content (UGC) is more authentic and trustworthy\, and subsequently\, more influential\, than brand-generated content (BGC). So\, in this new era of social influence and multiple digital touchpoints\, it is consumers – just like you and I – that have the power. In this webinar\, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand. \nKey takeaways: \n\nUnderstand what OBA is and how to nurture your consumers to become your online brand advocates.\nView examples of OBA given by consumers\nExplore how brands integrate OBA into their digital marketing strategies\nPreview the latest research into OBA
URL:https://marketing.com.au/event/customer-relationships-in-the-digital-world-the-role-of-online-brand-advocacy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing
END:VEVENT
END:VCALENDAR