BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220906
DTEND;VALUE=DATE:20220908
DTSTAMP:20260404T052416
CREATED:20220723T113146Z
LAST-MODIFIED:20220814T044620Z
UID:22262-1662422400-1662595199@marketing.com.au
SUMMARY:eTail Australia Connect
DESCRIPTION:The Invite Only In Person Summit For Australia’s Most Senior-Level Leaders In Ecommerce & Digital Marketing. \n\n\n\nSenior-Level Learning\, Benchmarking and Networking At Its Best\nOnly senior-level decision makers from Australia’s leading retailers who are profiled on interests can attend eTail Connect Australia\, enabling you to have the most productive learning and networking experience. \nThe mix of high-level strategic case studies and interactive discussions focused on your biggest priorities means you can benchmark your eCommerce and digital marketing strategies with your peers and stay ahead of the curve. \nPlus\, meet with handpicked solution providers to efficiently determine who is best placed to support your current eCommerce and digital marketing priorities. \nYou can benefit from all of this over 2 interactive days at eTail Connect Australia\, ensuring you get the best ROI on your valuable time.
URL:https://marketing.com.au/event/etail-australia-connect/
LOCATION:Sydney Harbour Marriott Hotel
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Management,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220901
DTEND;VALUE=DATE:20220902
DTSTAMP:20260404T052416
CREATED:20220723T111701Z
LAST-MODIFIED:20220814T044620Z
UID:22259-1661990400-1662076799@marketing.com.au
SUMMARY:Rakuten Advertising DealMaker Asia-Pacific 2022
DESCRIPTION:Join us in Sydney this September to connect\, learn\, grow\, deal and\, dare we say\, party with nearly 300 of the best (and best-performing) professionals from our tight-knit group of advertisers and publishers. It turns out networking doesn’t have to feel like work. Start building close relationships that close big deals—without a zoom call in sight. \n\n\nRakuten Advertising has spent two decades building a close community of publishers\, advertisers and innovative marketing leaders\, and DealMaker is where we bring them all together. Meet representatives from hundreds of companies\, make connections and find out how much fun doing business can be.
URL:https://marketing.com.au/event/rakuten-advertising-dealmaker-asia-pacific-2022/
LOCATION:Four Seasons Sydney\, 199 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220901
DTEND;VALUE=DATE:20220902
DTSTAMP:20260404T052416
CREATED:20220601T040911Z
LAST-MODIFIED:20220814T044621Z
UID:21946-1661990400-1662076799@marketing.com.au
SUMMARY:Intro to Data Analytics
DESCRIPTION:Regardless of your industry or role\, fluency in the language of data analytics will allow you to contribute to data driven decision making. \nIn this free\, two-hour livestream\, you’ll learn to understand\, analyze\, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality in Google Sheets. Then you’ll apply your new found data analytic skills to a real-world dataset\, allowing you to develop recommendations based on your findings. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to collect\, organize\, and analyze real-world data!
URL:https://marketing.com.au/event/intro-to-data-analytics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220830
DTEND;VALUE=DATE:20220831
DTSTAMP:20260404T052416
CREATED:20220601T035922Z
LAST-MODIFIED:20220814T044621Z
UID:21933-1661817600-1661903999@marketing.com.au
SUMMARY:YouTube Marketing Online Course
DESCRIPTION:A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format\, as well as in virtual workshops. \nLearn how to: \n\nCreate engaging YouTube videos\nUse paid YouTube ads\nRecord\, edit and publish videos\nGrow and manage your channel\nAnalyse and report\n\nKey Takeways:  \n\nA YouTube overview including features and advantages\nLearn how to create a channel\, upload video\, use ads\, playlists and end screens. Explore live\, 360° video and Shorts\nGrow your knowledge of optimising for maximum views\, how to grow your network and provide value to your audience\nOptimise your campaigns with analytics and insights. Report on key metrics.\nLearn the four Cs – Cross promotion\, Consistency\, Collaboration and Creativity\nCustomise your channel\, Call to Actions (CTAs)\, creating banners and encouraging engagement\nLearn about video production stages\, recording and editing. How to use Canva for editing and thumbnails\nExplore the range of advertising formats including TrueView\, Discovery and Bumper ads\, partnering with influencers and ad campaigns
URL:https://marketing.com.au/event/youtube-marketing-online-course/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220830
DTEND;VALUE=DATE:20220831
DTSTAMP:20260404T052416
CREATED:20220601T035756Z
LAST-MODIFIED:20220814T044621Z
UID:21931-1661817600-1661903999@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Facebook Marketing is a definite course you want to study to master the marketing and advertising on one of the hottest social media networks on the planet right now\, with over 2.8 billion users all around the world. \nCo-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable\nFree access to monthly masterclasses with industry experts\nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220829
DTEND;VALUE=DATE:20220830
DTSTAMP:20260404T052416
CREATED:20220601T040751Z
LAST-MODIFIED:20220814T044621Z
UID:21944-1661731200-1661817599@marketing.com.au
SUMMARY:Intro to SQL
DESCRIPTION:Looking for a simple\, flexible\, and quick way to pull your own data from a database without having to bother the IT department or data engineers for an Excel export? Look no further! \nIn this free\, two-hour livestream\, you’ll get a foundational understanding of SQL. We’ll cover the basics of SQL structure\, querying databases\, filtering and aggregating data\, and JOINing tables. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to extract data and write queries with SQL! \nWhat will the livestream learning experience be like? \n\nAsk questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.\nComplete optional classwork designed to give you a hands-on taste of the subject.\nLearn new skills in the comfort of your own home\, or on the go! All participants will be automatically muted with no video.
URL:https://marketing.com.au/event/intro-to-sql-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220826
DTEND;VALUE=DATE:20220827
DTSTAMP:20260404T052416
CREATED:20220601T040149Z
LAST-MODIFIED:20220814T044622Z
UID:21938-1661472000-1661558399@marketing.com.au
SUMMARY:Intro to Coding
DESCRIPTION:Interested in exploring the programming languages that power the web\, or looking for guidance writing your first lines of code? You’ve come to the right place! \nIn this free\, two-hour livestream\, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to write your first line of code! \nWhat will the livestream learning experience be like? \n\nAsk questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.\nComplete optional classwork designed to give you a hands-on taste of the subject.\nLearn new skills in the comfort of your own home\, or on the go! All participants will be automatically muted with no video.\n\n\n\n\nTakeaways\n\n\nGet a closer look at how the developer community and many different fields benefit from coding knowledge.\nLearn how HTML and CSS function together to form the backbone of the web.\nCover key coding terms and principles.\nDevelop a custom\, working web page from scratch.
URL:https://marketing.com.au/event/intro-to-coding/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220825
DTEND;VALUE=DATE:20220826
DTSTAMP:20260404T052416
CREATED:20220601T040358Z
LAST-MODIFIED:20220814T044622Z
UID:21940-1661385600-1661471999@marketing.com.au
SUMMARY:Intro to SEO
DESCRIPTION:Learn how to rank your website at the top of search engines\, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. \nGeneral Assembly’s classes\, workshops and events are recreational and for avocational purposes only. No certificate is awarded. \n\n\n\nTakeaways\n\n\nDrivers of online traffic and the importance of SEO\nHow search engines work and an introduction to SEO\nKeyword Research and Competitive Analysis\nSEO Tools\nSEO vs SEM
URL:https://marketing.com.au/event/intro-to-seo-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220824
DTEND;VALUE=DATE:20220826
DTSTAMP:20260404T052416
CREATED:20220529T054532Z
LAST-MODIFIED:20220814T044622Z
UID:21875-1661299200-1661471999@marketing.com.au
SUMMARY:DigiMarCon New Zealand 2022
DESCRIPTION:The 4th annual DigiMarCon New Zealand\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition for New Zealand returns August 24th to 25th\, 2022 to the luxurious Hilton Auckland Hotel in Auckland\, New Zealand. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon New Zealand 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-new-zealand-2022/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220825
DTSTAMP:20260404T052416
CREATED:20220529T055148Z
LAST-MODIFIED:20220814T044623Z
UID:21877-1661212800-1661385599@marketing.com.au
SUMMARY:Global Virtual Martech Summit - APAC Track
DESCRIPTION:After having almost recovered from the disruptions caused by COVID-19\, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result\, their business needs\, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and\, most importantly\, learn how to sustainably take this momentum of innovation to the next level to connect with customers. \nThis LIVE streaming two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 44+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics\, personalisation\, brand loyalty\, digital capabilities\, customer-centricity and much more.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-track/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220825
DTSTAMP:20260404T052416
CREATED:20220425T021823Z
LAST-MODIFIED:20220425T054108Z
UID:21651-1661212800-1661385599@marketing.com.au
SUMMARY:Global Virtual MarTech Summit #VirtualMarTech 2022
DESCRIPTION:As the fourth quarter of the year is approaching fast\, our next edition of the Global Virtual MarTech Summit Europe track is taking shape. This edition is inspired by the recovery of businesses from the disruptions caused by COVID-19\, as we are on the look-out for innovative and cost-efficient ways of rendering the digital marketing transformation efforts sustainable. Many things have changed from the way we work to where we work over the years and businesses seem to have adapted in an agile manner. Hence\, it’s time for us to learn from the mistakes and get inspired from the achievements of each other to shape up our strategies for 2023! \nThis LIVE streamed two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics\, gamification\, personalisation\, brand loyalty\, digital capabilities\, customer-centricity and much more.
URL:https://marketing.com.au/event/global-virtual-martech-summit-virtualmartech-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220822
DTEND;VALUE=DATE:20220825
DTSTAMP:20260404T052416
CREATED:20220529T055706Z
LAST-MODIFIED:20220814T044623Z
UID:21880-1661126400-1661385599@marketing.com.au
SUMMARY:iMedia Online Retail Summit New Zealand 2022
DESCRIPTION:iMedia Online Retail Summit NZ is an exclusive invitation-only event for New Zealand’s leading senior eCommerce professionals. \nThe  2.5 day event is a unique environment where eCommerce meets business networking\, thought-leadership presentations\, 1:1 meetings and interactive roundtable discussions. 55 selected senior digital product\, transformation and marketing professionals from New Zealand’s leading retail brands will embark on 2.5 days to: \n\nUnlock new insight and discover new strategies from today’s online retail industry\nGain insight into the latest innovative technologies and best practice\nCollaborate with peers in the retail space and build valuable connections
URL:https://marketing.com.au/event/imedia-online-retail-summit-new-zealand-2022/
LOCATION:Hilton Lake Taupo
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,eCommerce
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220810
DTEND;VALUE=DATE:20220812
DTSTAMP:20260404T052416
CREATED:20220529T061159Z
LAST-MODIFIED:20220814T044623Z
UID:21891-1660089600-1660262399@marketing.com.au
SUMMARY:EduTECH 2022
DESCRIPTION:EduTECH brings together educators and solution providers to exchange and explore ideas\, techniques\, and technology\, with the aim of improving teaching\, training and learning and raising the education standards in Australia and the world. \nIt is designed for anyone who works in pre-school\, school\, TAFE\, RTOs\, universities\, government and DETs\, corporate training & development\, HR\, and skill development\, as well as architects and builders who create modern learning spaces. \n\n\nInspire\n300+ speakers from truly amazing Australian educators\, international keynotes and edtech innovators \n\n\nPersonalise\nBuild your own agenda from 10+ congress channels\, all designed to help you improve\, upskill and enhance learning and its infrastructure \n\n\nNetwork\nOur fully integrated event app allows to connect with attendees and book meetings \n\n\nExplore\nExplore the latest edtech solutions. Browse the exhibition booths and find solutions
URL:https://marketing.com.au/event/edutech-2022/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220808
DTEND;VALUE=DATE:20220811
DTSTAMP:20260404T052416
CREATED:20220529T060018Z
LAST-MODIFIED:20220814T044624Z
UID:21883-1659916800-1660175999@marketing.com.au
SUMMARY:iMedia Online Retail Summit Australia 2022
DESCRIPTION:iMedia Online Retail Summit Australia is an exclusive invitation-only event for leading senior eCommerce professionals of enterprise brands.\nThe event is a unique environment where eCommerce meets business networking\, thought-leadership presentations\, 1:1 meetings and interactive roundtable discussions. 200 selected senior digital product\, transformation and marketing professionals from Australia’s leading Enterprise retail brands will embark on 2.5 days to: \n\nUnlock new insight and discover new strategies from today’s online retail industry\nGain insight into the latest innovative technologies and best practice\nCollaborate with peers in the retail space and build valuable connections
URL:https://marketing.com.au/event/imedia-online-retail-summit-australia-2022/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220731
DTEND;VALUE=DATE:20220801
DTSTAMP:20260404T052416
CREATED:20220529T065458Z
LAST-MODIFIED:20220814T044624Z
UID:21910-1659225600-1659311999@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always.
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220725T190000
DTEND;TZID=Australia/Melbourne:20220725T213000
DTSTAMP:20260404T052416
CREATED:20220529T064257Z
LAST-MODIFIED:20220814T044624Z
UID:21904-1658775600-1658784600@marketing.com.au
SUMMARY:Video Production
DESCRIPTION:86% of businesses use video as a marketing tool as it generates higher engagement rate compared to texts and images. It is thus more essential than before to be equipped with basic video production skills to create succinct and impactful messages that would help distinguish your brand amidst a highly competitive social media landscape. \nIn this workshop\, you will explore how to come up with creative video concepts. You’ll then learn the essentials behind video production i.e. pre-production\, production\, and post-production. You’ll gain an in-depth understanding of the logistics required for a video shoot. You’ll also be taught how to write a video script\, and pick up basic skills in cinematography and video editing. Lastly\, you’ll gain an insight into how video production houses and creative agencies work\, and be able to collaboratively work with them more effectively. \nThis syllabus is specially catered for beginners\, and no prior videography experience is required. Students who are keen to produce videos either as a hobby\, or for marketing purposes\, will find this highly useful. It will also greatly help professionals who are outsourcing their video production to external vendors.
URL:https://marketing.com.au/event/video-production/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220721T110000
DTEND;TZID=Australia/Melbourne:20220721T130000
DTSTAMP:20260404T052416
CREATED:20220529T064928Z
LAST-MODIFIED:20220814T044625Z
UID:21906-1658401200-1658408400@marketing.com.au
SUMMARY:Psychology & Copywriting: Web Content That Converts
DESCRIPTION:Do you struggle to write web pages\, emails\, blogs and other digital copy that capture and retain attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step? \nWell\, here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that emotionally connects and sells is understanding psychological triggers – how people think\, behave and make choices when they’re reading your messages. Suited for beginners and business owners who are interested in learning to write compelling copy based on human psychology. \nIn this 2-hour workshop we’ll: \n\n\npeek inside the human brain to see what people think and feel when they’re engaging with web content. \n\n\nlook at tested and proven mental triggers you can use in your copy to convince more potential consumers to take a desired action.
URL:https://marketing.com.au/event/psychology-copywriting-web-content-that-converts/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220720
DTEND;VALUE=DATE:20220722
DTSTAMP:20260404T052416
CREATED:20220529T060245Z
LAST-MODIFIED:20220814T044625Z
UID:21885-1658275200-1658447999@marketing.com.au
SUMMARY:Online Retailer Conference & Expo 2022
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the eCommerce industry to access the relevant strategic insights\, solutions\, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in. \nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: Fashion and Apparel\, Personal and Recreational Goods\, B2B Services\, Toys\, Electronics\, Games\, Daily Deals and Marketplaces\, Homewares and Appliances\, Media\, IT\, Finance and Services\, Groceries and Liquor\, Department and Variety Stores. \n\n\nConference\n\n\n\nThe largest online retail conference in Australia\, featuring insights\, case studies and panel discussions from leading local and international retailers. \n\n\n\n\n\nExpo\n\n\n\nEcommerce tailored education\, networking events and a wide variety of solution providers for retailers of all sizes to learn and connect to achieve their goals. \n\n\n\n\n\nAustralia Post ORIAS\n\n\n\nThe original and most sought after awards night in the industry\, bringing together all retailers to celebrate the excellence in online retail throughout the year. \n 
URL:https://marketing.com.au/event/online-retailer-conference-expo-2022/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,eCommerce,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220720
DTEND;VALUE=DATE:20220722
DTSTAMP:20260404T052416
CREATED:20220425T025132Z
LAST-MODIFIED:20220425T054108Z
UID:21675-1658275200-1658447999@marketing.com.au
SUMMARY:Mumbrella 360
DESCRIPTION:Join the industry’s best to learn\, network and connect face-to-face again.  \nMumbrella360 is back as an in-person event on the 20 – 21 July\, 2022 at Hilton Hotel in Sydney. The event will welcome over 2000 senior professionals in what is Australia’s largest media and marketing conference.   \nWith a not to be missed line-up\, Mumbrella360 will provide you with the ideas\, insights and inspiration to get on top of your marketing strategy for the year ahead.   \nWhatever you do\, do not miss the return of Mumbrella360 in-person. Book your tickets early and save big. 
URL:https://marketing.com.au/event/mumbrella-360/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220715T113000
DTEND;TZID=Australia/Melbourne:20220715T123000
DTSTAMP:20260404T052416
CREATED:20220529T054037Z
LAST-MODIFIED:20220814T044625Z
UID:21873-1657884600-1657888200@marketing.com.au
SUMMARY:MarketingProf's Customer Experience Friday Forum
DESCRIPTION:You care about the people you serve. After all\, without your customers\, you don’t have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey\, so they come back? We’ve got you covered! Sponsored by ActiveCampaign. \nRegister to attend our Customer Experience Friday Forum and you’ll get three educational sessions\, live Q&A\, and resources.
URL:https://marketing.com.au/event/marketingprofs-customer-experience-friday-forum/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220714T123000
DTEND;TZID=Australia/Melbourne:20220714T163000
DTSTAMP:20260404T052416
CREATED:20220529T065111Z
LAST-MODIFIED:20220814T044626Z
UID:21908-1657801800-1657816200@marketing.com.au
SUMMARY:Workshop: Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning outcomes: \n\n\nGet a basic understanding of key digital marketing channels \n\n\nLearn key digital terminology\n\n\nGet a introductory insight into the key channels\n\n\nGet up to date with latest concepts\n\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you.\nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning.
URL:https://marketing.com.au/event/workshop-digital-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220713T190000
DTEND;TZID=Australia/Melbourne:20220713T210000
DTSTAMP:20260404T052416
CREATED:20220529T063814Z
LAST-MODIFIED:20220814T044626Z
UID:21900-1657738800-1657746000@marketing.com.au
SUMMARY:Psychology in UX
DESCRIPTION:Understanding how people interact with a product and factors that influence their decision-making process is integral to User Experience Design. This makes psychology a relevant and very helpful background to have for UX Designers. \nIn this class we’ll discuss why considering ‘how we think’ is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we’ll deep dive into some areas that are particularly relevant to the design process. There will be plenty of exercises to illustrate key concepts\, with a focus on cognitive biases and mental models.
URL:https://marketing.com.au/event/psychology-in-ux/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220711T180000
DTEND;TZID=Australia/Melbourne:20220711T200000
DTSTAMP:20260404T052416
CREATED:20220529T064114Z
LAST-MODIFIED:20220814T044626Z
UID:21902-1657562400-1657569600@marketing.com.au
SUMMARY:Email Marketing Essentials
DESCRIPTION:Email marketing can generate an astounding $42 for every $1 spent\, which is a 4200% ROI. However\, it requires its own unique set of content\, skill set\, and design considerations. Under the pile of emails people receive every day\, how can you make your email stand out? \nDesigned for professionals with little to no background in email marketing\, in this workshop\, you’ll learn how to develop and drive email strategy\, best practices and principles for getting users to take action\, simple strategies and A/B tests to maximize conversions\, and what to measure and track.
URL:https://marketing.com.au/event/email-marketing-essentials/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220711
DTEND;VALUE=DATE:20220714
DTSTAMP:20260404T052416
CREATED:20220425T021604Z
LAST-MODIFIED:20220425T054108Z
UID:21649-1657497600-1657756799@marketing.com.au
SUMMARY:MozCon 2022
DESCRIPTION:Join us in Seattle\, WA for 3 days of insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. Can’t make it in-person but still want to catch all the action live as it’s happening? Check out our new Livestream pass to view a live video stream directly from the MozCon Seattle stage. \n  \n\n\n\n\nWho you’ll meet at MozCon \n\n\n\n\n\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage.\nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!).\nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners.\nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you!\nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220707
DTEND;VALUE=DATE:20220709
DTSTAMP:20260404T052416
CREATED:20220529T060809Z
LAST-MODIFIED:20220814T044627Z
UID:21889-1657152000-1657324799@marketing.com.au
SUMMARY:DigiMarCon America 2022
DESCRIPTION:DigiMarCon America 2022 Digital Marketing\, Media and Advertising Conference will take place July 7th to 8th\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in North America you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting &Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-america-2022-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220707
DTEND;VALUE=DATE:20220709
DTSTAMP:20260404T052416
CREATED:20220425T021439Z
LAST-MODIFIED:20220425T054108Z
UID:21647-1657152000-1657324799@marketing.com.au
SUMMARY:DigiMarCon America 2022
DESCRIPTION:DigiMarCon America 2022 Digital Marketing\, Media and Advertising Conference will take place July 7th to 8th\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in North America you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting &Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-america-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220706
DTEND;VALUE=DATE:20220707
DTSTAMP:20260404T052416
CREATED:20220529T062614Z
LAST-MODIFIED:20220814T044627Z
UID:21896-1657065600-1657151999@marketing.com.au
SUMMARY:SaaSGrowth2022
DESCRIPTION:The SaaSGrowth experience we all know and love – but online\, and back for it’s 5th year! This event has now established itself as the number 1 thought-leadership event in Europe\, powered by Sales Confidence. \nConnecting you remotely with the best homegrown and international sales thought leaders in our fully-virtual conference for 2022. Develop your skills\, expand your networks and reimagine the sales experiences you are making with a global community without any barriers. We will have an inspirational lineup of authors\, CEO’s\, and world-class sales leaders to hear from. Come for the day\, one session or sign up for recordings – your choice! \nScroll down to learn about the speakers\, content and sponsors. Do not wait around and make sure to book your seat today and book the time in your diary. \nWho will be attending:\n\nSales Leaders (CRO\, VP\, Head of Sales\, Sales Managers and Sales Development Managers)\nRevenue Leaders (Marketing\, Sales Operations and Sales Enablement) will come to learn and be inspired.\nThis is combined with the drive of Founders and VC’s supporting the ecosystem in Europe.
URL:https://marketing.com.au/event/saasgrowth2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220706
DTEND;VALUE=DATE:20220707
DTSTAMP:20260404T052416
CREATED:20220529T062239Z
LAST-MODIFIED:20220814T044627Z
UID:21894-1657065600-1657151999@marketing.com.au
SUMMARY:Performance Marketing Conference
DESCRIPTION:With an agenda curated by the experienced teams of Boussias and Google\, Performance Marketing Conference will set the stage for 10+ targeted talks to showcase the latest trends and most impactful strategies that will take your business to the next level. \nKey Topics \n\nMeasure your Marketing\nScale your Marketing\nExpand your Marketing\n\n\n\n\nPractical Content that Matters \nWith every session designed with the needs of performance marketers in mind\, the conference will showcase the tools and strategies that can bring the best results for your business. Our speakers will provide a fine blend of inspiration\, future-gazing\, and best practices around Data\, Tech\, YouTube & Creative. Every one of them will focus on what has proven to work and what has not. Therefore\, expect to leave the conference with pages upon pages of tried and tested tactics that you can implement the minute you get back to the office. \n\n\n\n\n\n\n\nElite Networking \nHundreds of professionals from around SE Europe are expected to join Performance Marketing Conference. And even though we will not get together in the flesh\, our interactive online conference platform will ensure that you’ll get the chance to discuss with fellow marketers on all things Google Marketing and connect with attendees from different industries\, disciplines\, and markets.
URL:https://marketing.com.au/event/performance-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220701
DTEND;VALUE=DATE:20220702
DTSTAMP:20260404T052416
CREATED:20220425T030615Z
LAST-MODIFIED:20220425T054108Z
UID:21681-1656633600-1656719999@marketing.com.au
SUMMARY:Intro to Data Science
DESCRIPTION:Working from real life case studies\, we will review: \n\nWhat is Data Science?\nHow is it used?\nKey tools and processes data scientists use.\nHow to get started in Data Science.\n\nWhat will this remote learning experience be like? \n\nAsk questions and interact with peers and expert instructors —all in real time. Collaborate via live chatbox and Q&A.\nComplete hands-on coursework in an online classroom designed to keep you engaged and focused.\nGain accountability and guidance from your instructor and fellow classmates to help you turn skills into career success.
URL:https://marketing.com.au/event/intro-to-data-science/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220630
DTEND;VALUE=DATE:20220701
DTSTAMP:20260404T052416
CREATED:20220425T024838Z
LAST-MODIFIED:20220425T054108Z
UID:21671-1656547200-1656633599@marketing.com.au
SUMMARY:Workshop: How to Create & Execute a Thought Leadership Strategy
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/workshop-how-to-create-execute-a-thought-leadership-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR