MozCon 2022
2022-07-11 - 2022-07-13 | Online
Join us in Seattle, WA for 3 days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. Can’t make it in-person but still want to catch all the action live as it’s happening? Check out our new Livestream pass to view a live video stream directly from the MozCon Seattle stage.

Who you’ll meet at MozCon

Practitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage.
A great many businesses choose to hire external help to get the full benefits of SEO, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!).
Without content, there’d be nothing to optimize for search engines. Without SEO, content would be near-impossible to find. These two fields go hand-in-hand, and so do their practitioners.
We wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO, but we also cover topics like branding, email marketing, user experience, information architecture, and more. If you’re in marketing, this conference is for you!
While there’ll be no shortage of detailed, actionable tactics for those of us in the weeds, we make sure the folks who set high-level strategy have plenty to take away as well.

Email Marketing Essentials
2022-07-11 18:00 - 20:00 (Australia/Melbourne) | Online
Email marketing can generate an astounding $42 for every $1 spent, which is a 4200% ROI. However, it requires its own unique set of content, skill set, and design considerations. Under the pile of emails people receive every day, how can you make your email stand out?
Designed for professionals with little to no background in email marketing, in this workshop, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Psychology in UX
2022-07-13 19:00 - 21:00 | Online
Understanding how people interact with a product and factors that influence their decision-making process is integral to User Experience Design. This makes psychology a relevant and very helpful background to have for UX Designers.
In this class we’ll discuss why considering ‘how we think’ is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we’ll deep dive into some areas that are particularly relevant to the design process. There will be plenty of exercises to illustrate key concepts, with a focus on cognitive biases and mental models.

Workshop: Digital Marketing Fundamentals
2022-07-14 12:30 - 16:30 | Online
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.
We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.
Learning outcomes:

Get a basic understanding of key digital marketing channels

Learn key digital terminology

Get a introductory insight into the key channels

Get up to date with latest concepts

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.
This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.

MarketingProf's Customer Experience Friday Forum
2022-07-15 11:30 - 12:30 | Online
You care about the people you serve. After all, without your customers, you don’t have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We’ve got you covered! Sponsored by ActiveCampaign.
Register to attend our Customer Experience Friday Forum and you’ll get three educational sessions, live Q&A, and resources.

Mumbrella 360
2022-07-20 - 2022-07-21 | Online
Join the industry’s best to learn, network and connect face-to-face again.
Mumbrella360 is back as an in-person event on the 20 – 21 July, 2022 at Hilton Hotel in Sydney. The event will welcome over 2000 senior professionals in what is Australia’s largest media and marketing conference.
With a not to be missed line-up, Mumbrella360 will provide you with the ideas, insights and inspiration to get on top of your marketing strategy for the year ahead.
Whatever you do, do not miss the return of Mumbrella360 in-person. Book your tickets early and save big.

Online Retailer Conference & Expo 2022
2022-07-20 - 2022-07-21 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
Online Retailer Conference & Expo is the #1 meeting destination for the eCommerce industry to access the relevant strategic insights, solutions, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in.
Online Retailer is the industry’s number one meeting place, bringing together a diverse mix of attendees across digital, retail, technology, marketing, and ecommerce across a variety of industries: Fashion and Apparel, Personal and Recreational Goods, B2B Services, Toys, Electronics, Games, Daily Deals and Marketplaces, Homewares and Appliances, Media, IT, Finance and Services, Groceries and Liquor, Department and Variety Stores.

Conference

The largest online retail conference in Australia, featuring insights, case studies and panel discussions from leading local and international retailers.

Expo

Ecommerce tailored education, networking events and a wide variety of solution providers for retailers of all sizes to learn and connect to achieve their goals.

Australia Post ORIAS

The original and most sought after awards night in the industry, bringing together all retailers to celebrate the excellence in online retail throughout the year.

Psychology & Copywriting: Web Content That Converts
2022-07-21 11:00 - 13:00 | Online
Do you struggle to write web pages, emails, blogs and other digital copy that capture and retain attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step?
Well, here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that emotionally connects and sells is understanding psychological triggers – how people think, behave and make choices when they’re reading your messages. Suited for beginners and business owners who are interested in learning to write compelling copy based on human psychology.
In this 2-hour workshop we’ll:

peek inside the human brain to see what people think and feel when they’re engaging with web content.

look at tested and proven mental triggers you can use in your copy to convince more potential consumers to take a desired action.

Video Production
2022-07-25 19:00 - 21:30 | Online
86% of businesses use video as a marketing tool as it generates higher engagement rate compared to texts and images. It is thus more essential than before to be equipped with basic video production skills to create succinct and impactful messages that would help distinguish your brand amidst a highly competitive social media landscape.
In this workshop, you will explore how to come up with creative video concepts. You’ll then learn the essentials behind video production i.e. pre-production, production, and post-production. You’ll gain an in-depth understanding of the logistics required for a video shoot. You’ll also be taught how to write a video script, and pick up basic skills in cinematography and video editing. Lastly, you’ll gain an insight into how video production houses and creative agencies work, and be able to collaboratively work with them more effectively.
This syllabus is specially catered for beginners, and no prior videography experience is required. Students who are keen to produce videos either as a hobby, or for marketing purposes, will find this highly useful. It will also greatly help professionals who are outsourcing their video production to external vendors.

Certified Digital Marketing Professional Course – DMI Pro
2022-07-31 | Online
Learn key digital marketing disciplines. From PPC to SEO, Content to Video, Social and Analytics. Perfect for career switchers, business owners and all marketing professionals seeking to boost their skills.
Get all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.

iMedia Online Retail Summit Australia 2022
2022-08-08 - 2022-08-10 | Sheraton Grand Mirage, Gold Coast, QLD
iMedia Online Retail Summit Australia is an exclusive invitation-only event for leading senior eCommerce professionals of enterprise brands.
The event is a unique environment where eCommerce meets business networking, thought-leadership presentations, 1:1 meetings and interactive roundtable discussions. 200 selected senior digital product, transformation and marketing professionals from Australia’s leading Enterprise retail brands will embark on 2.5 days to:

Unlock new insight and discover new strategies from today’s online retail industry
Gain insight into the latest innovative technologies and best practice
Collaborate with peers in the retail space and build valuable connections

EduTECH 2022
2022-08-10 - 2022-08-11 | Melbourne Convention and Exhibition Centre
EduTECH brings together educators and solution providers to exchange and explore ideas, techniques, and technology, with the aim of improving teaching, training and learning and raising the education standards in Australia and the world.
It is designed for anyone who works in pre-school, school, TAFE, RTOs, universities, government and DETs, corporate training & development, HR, and skill development, as well as architects and builders who create modern learning spaces.

Inspire
300+ speakers from truly amazing Australian educators, international keynotes and edtech innovators

Personalise
Build your own agenda from 10+ congress channels, all designed to help you improve, upskill and enhance learning and its infrastructure

Network
Our fully integrated event app allows to connect with attendees and book meetings

Explore
Explore the latest edtech solutions. Browse the exhibition booths and find solutions

iMedia Online Retail Summit New Zealand 2022
2022-08-22 - 2022-08-24 | Hilton Lake Taupo
iMedia Online Retail Summit NZ is an exclusive invitation-only event for New Zealand’s leading senior eCommerce professionals.
The 2.5 day event is a unique environment where eCommerce meets business networking, thought-leadership presentations, 1:1 meetings and interactive roundtable discussions. 55 selected senior digital product, transformation and marketing professionals from New Zealand’s leading retail brands will embark on 2.5 days to:

Unlock new insight and discover new strategies from today’s online retail industry
Gain insight into the latest innovative technologies and best practice
Collaborate with peers in the retail space and build valuable connections

Global Virtual MarTech Summit #VirtualMarTech 2022
2022-08-23 - 2022-08-24 | Online
As the fourth quarter of the year is approaching fast, our next edition of the Global Virtual MarTech Summit Europe track is taking shape. This edition is inspired by the recovery of businesses from the disruptions caused by COVID-19, as we are on the look-out for innovative and cost-efficient ways of rendering the digital marketing transformation efforts sustainable. Many things have changed from the way we work to where we work over the years and businesses seem to have adapted in an agile manner. Hence, it’s time for us to learn from the mistakes and get inspired from the achievements of each other to shape up our strategies for 2023!
This LIVE streamed two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.

Global Virtual Martech Summit - APAC Track
2022-08-23 - 2022-08-24 | Online
After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.
This LIVE streaming two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 44+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.

DigiMarCon New Zealand 2022
2022-08-24 - 2022-08-25
The 4th annual DigiMarCon New Zealand, the Premier Digital Marketing, Media and Advertising Conference & Exhibition for New Zealand returns August 24th to 25th, 2022 to the luxurious Hilton Auckland Hotel in Auckland, New Zealand. Join your peers in-person or online for 2 days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology.

Be a part of DigiMarCon New Zealand 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes, case studies, strategy sessions, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today.
This year’s edition will feature topics such as:

Account-Based Marketing
Behavioral & Neuromarketing
Content Marketing
Conversational Marketing
Conversion Rate Optimization
Data Science & Big Data
Email Marketing
Geo-Targeting & Proximity Marketing

Growth Hacking
Inbound & Outbound Marketing
Influencer Marketing
Mobile Marketing
Native & Contextual Advertising
Omnichannel Marketing
Paid Search Marketing
Personalization & Privacy

Podcast & Webinar Marketing
PR & Cause Marketing
Predictive Analytics & Attribution
Programmatic Advertising
Sales & Marketing Automation
Search Engine Optimization
Shopper Marketing
Smarketing & Customer Experience

Social Commerce
Social Media Marketing
UI / UX Design
User-Generated Content
Video Marketing
Viral & Buzz Marketing
Visual & Voice Search
Web Analytics

Intro to SEO
2022-08-25 | Online
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

Drivers of online traffic and the importance of SEO
How search engines work and an introduction to SEO
Keyword Research and Competitive Analysis
SEO Tools
SEO vs SEM

Intro to Coding
2022-08-26 | Online
Interested in exploring the programming languages that power the web, or looking for guidance writing your first lines of code? You’ve come to the right place!
In this free, two-hour livestream, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to write your first line of code!
What will the livestream learning experience be like?

Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
Complete optional classwork designed to give you a hands-on taste of the subject.
Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

Get a closer look at how the developer community and many different fields benefit from coding knowledge.
Learn how HTML and CSS function together to form the backbone of the web.
Cover key coding terms and principles.
Develop a custom, working web page from scratch.

Intro to SQL
2022-08-29 | Online
Looking for a simple, flexible, and quick way to pull your own data from a database without having to bother the IT department or data engineers for an Excel export? Look no further!
In this free, two-hour livestream, you’ll get a foundational understanding of SQL. We’ll cover the basics of SQL structure, querying databases, filtering and aggregating data, and JOINing tables. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to extract data and write queries with SQL!
What will the livestream learning experience be like?

Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
Complete optional classwork designed to give you a hands-on taste of the subject.
Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Facebook Marketing Online Course
2022-08-30 | Online
Facebook Marketing is a definite course you want to study to master the marketing and advertising on one of the hottest social media networks on the planet right now, with over 2.8 billion users all around the world.
Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use.
Learning Outcomes

Identify the three key advertising platforms on Facebook and describe their functionality
Learn about the features and placements of Facebook Ads
Understand how the Facebook Algorithm works
Reproduce the Facebook Ad structure
Complete a paid strategy template based on the three steps to creating awesome Facebook ads
Create immersive campaign and learn how to implement and run new marketing campaigns
Understand buyer stages and how your content needs to be configured to match your audience
Describe the three types of targeting offered by Facebook
Identify five core principles of effective community management
Understand the five core principles of effective community management

What to expect when you are studying the Facebook Marketing Course

15-20 hours of online, self-paced learning with unlimited mentor support
Six months of course access to complete at your own-pace
Work on the strategy for your chosen organisation or personal brand
Quizzes to self-check progression
Tools and templates that are immediately applicable
Free access to monthly masterclasses with industry experts
Opportunity to be part of a thriving Facebook group with like-minded individuals

YouTube Marketing Online Course
2022-08-30 | Online
A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
Learn how to:

Create engaging YouTube videos
Use paid YouTube ads
Record, edit and publish videos
Grow and manage your channel
Analyse and report

Key Takeways:

A YouTube overview including features and advantages
Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts
Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience
Optimise your campaigns with analytics and insights. Report on key metrics.
Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity
Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement
Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails
Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns

Intro to Data Analytics
2022-09-01 | Online
Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making.
In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality in Google Sheets. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you to develop recommendations based on your findings. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to collect, organize, and analyze real-world data!

Rakuten Advertising DealMaker Asia-Pacific 2022
2022-09-01 | Four Seasons Sydney, 199 George Street, Sydney, New South Wales, 2000, Australia
Join us in Sydney this September to connect, learn, grow, deal and, dare we say, party with nearly 300 of the best (and best-performing) professionals from our tight-knit group of advertisers and publishers. It turns out networking doesn’t have to feel like work. Start building close relationships that close big deals—without a zoom call in sight.

Rakuten Advertising has spent two decades building a close community of publishers, advertisers and innovative marketing leaders, and DealMaker is where we bring them all together. Meet representatives from hundreds of companies, make connections and find out how much fun doing business can be.

eTail Australia Connect
2022-09-06 - 2022-09-07 | Sydney Harbour Marriott Hotel
The Invite Only In Person Summit For Australia’s Most Senior-Level Leaders In Ecommerce & Digital Marketing.

Senior-Level Learning, Benchmarking and Networking At Its Best
Only senior-level decision makers from Australia’s leading retailers who are profiled on interests can attend eTail Connect Australia, enabling you to have the most productive learning and networking experience.
The mix of high-level strategic case studies and interactive discussions focused on your biggest priorities means you can benchmark your eCommerce and digital marketing strategies with your peers and stay ahead of the curve.
Plus, meet with handpicked solution providers to efficiently determine who is best placed to support your current eCommerce and digital marketing priorities.
You can benefit from all of this over 2 interactive days at eTail Connect Australia, ensuring you get the best ROI on your valuable time.

INBOUND 2022
2022-09-06 - 2022-09-09 | Online
Connect with dozens of impactful speakers, explore new perspectives from thousands of business leaders,
and build your future for three unforgettable days in Boston and online.

INBOUND is an annual event, powered by HubSpot, that unites thought leaders from over 161 countries across marketing, sales, customer success, and revenue operations. You’re officially invited to join us for our first-ever hybrid event, taking place September 6th – 9th, 2022.

Intro to Visual Design
2022-09-07 | Online
Are you looking to understand visual design fundamentals to communicate your specific message to a targeted audience, but aren’t sure where to start? This Intro to Visual Design is perfect for you!
In this free, two-hour livestream, we’ll cover the purpose of visual design, the theory behind design thinking, and how it relates to UX design. You’ll learn some basic visual elements and design principles, including typography, colour, contrast, gestalt principles of perception, and more. You’ll leave with an understanding of the UX fundamentals of visual design and design thinking, and the knowledge to go on and create work of your own.
Join us for Intro to Visual Design to learn the basics, and gain the essential skills to create your own design collateral!

Podfest Global Summit
2022-09-12 - 2022-09-15 | Online
Simply stated, Podfest Global Summit is an extension of Podfest Multimedia Expo, one of the longest running and tightest-knit communities of podcasters in the world! Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. We’re proud to unite as many people as possible to learn, get inspired, and grow better together. On top of the quality content and camaraderie PODFEST has become famous for over the years, we are also attempting the GUINNESS WORLD RECORDS title for Largest Attendance for a Virtual Podcasting Conference!
A Podfest event is so much more that just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics and in-depth content, the thing that sets a Podfest event apart from all others is the tight-knit community we’ve been building since 2013. You don’t just attend a Podfest event – you become part of the Podfest family. But don’t take our word for it. Here’s what members of the Podfest community have to say…

DigiMarCon Asia Pacific 2022
2022-09-15 - 2022-09-16 | Online
DigiMarCon Asia Pacific 2022 Digital Marketing, Media and Advertising Conference will take place September 15th to 16th, 2022, Online; Live and On Demand.

It’s the one digital marketing event for marketing professionals in Asia Pacific you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon Asia Pacific 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.
This year’s edition will feature topics such as:

Account-Based Marketing
Behavioral & Neuromarketing
Content Marketing
Conversational Marketing
Conversion Rate Optimization
Data Science & Big Data
Email Marketing
Geo-Targeting &Proximity Marketing

Growth Hacking
Inbound & Outbound Marketing
Influencer Marketing
Mobile Marketing
Native & Contextual Advertising
Omnichannel Marketing
Paid Search Marketing
Personalization & Privacy

Podcast & Webinar Marketing
PR & Cause Marketing
Predictive Analytics & Attribution
Programmatic Advertising
Sales & Marketing Automation
Search Engine Optimization
Shopper Marketing
Smarketing & Customer Experience

Social Commerce
Social Media Marketing
UI / UX Design
User-Generated Content
Video Marketing
Viral & Buzz Marketing
Visual & Voice Search
Web Analytics

Metrics and Measurement Friday Forum
2022-09-16 11:30 - 13:00 | Online
Join us for our Metrics & Measurement Friday Forum to learn how to become an analytics pro, even if (and especially if), the thought makes your eyes glaze over.
Register to attend and you’ll get three educational sessions, live Q&A, and resources.

MOPsCon - Marketing Operations
2022-09-20 - 2022-09-21 | Online
We invest in people because technology can’t run itself.
Don’t miss this opportunity to discover, learn, and connect with other people passionate about Marketing Operations (MOPs) and martech!

MOPsCON is created by MOPs professionals for MOPs professionals.
This is not just a fluffy event with buzz words–we are technical practitioners and experienced business leaders who have curated speakers that will teach you the skills you can implement tomorrow.
