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DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260404T111235
CREATED:20200422T091041Z
LAST-MODIFIED:20200808T045317Z
UID:15124-1591660800-1592006399@marketing.com.au
SUMMARY:Influencer Marketing Strategies Summit
DESCRIPTION:THE PREMIER INFLUENCER MARKETING CONFERENCE TO HELP MARKETERS LAUNCH\, SCALE AND MEASURE THEIR INFLUENCER PROGRAMS\nJune 9–12\, 2020\n6 REASONS OUR INFLUENCER MARKETING CONFERENCE NEEDS TO BE YOUR EVENT OF THE YEAR \nWe bring over 10 years of experience to digital marketing and social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy.  \n\n\n\n\n\nLearn about best practices in influencer search\, discovery\, outreach and relationship management to position your brand for campaign success. \n\n\n\n\n\n\n\nAssess and audit your current influencer marketing initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\n\n\nNetwork with a unique gathering of senior-level\, cross-industry marketers\, brands\, agencies\, creators\, and social media practitioners that are shaping the influencer economy. \n\n\n\n\n\n\n\n\nKeep your brand relevant by understanding the state of the influencer industry and opportunities for your brand on different social channels. \n\n\n\n\n\n\n\n\nMeasure the performance of your influencer campaigns while building a framework to enable scalability and long-term growth. \n\n\n\n\n\n\n\n\nPrepare and protect your brand by thoroughly understanding FTC guidelines and other brand safety and fraud-prevention measures.
URL:https://marketing.com.au/event/influencer-marketing-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200616
DTEND;VALUE=DATE:20200617
DTSTAMP:20260404T111235
CREATED:20200527T113425Z
LAST-MODIFIED:20200808T045317Z
UID:15365-1592265600-1592351999@marketing.com.au
SUMMARY:Reboot
DESCRIPTION:How The World’s Best Entrepreneurs Are Pushing Forward In A New Era Of Entrepreneurship \nREBOOT is a live digital summit unlike any you’ve encountered before.\n \nAs the global business community continues to feel the effects of these challenging times\, there is an entrepreneurial evolution that is happening right before our eyes.\n\nThe landscape has changed for entrepreneurs around the world and business is simply no longer the same.\n\nIt’s unlikely to ever be the same again.\n\nAnd as we steer towards the horizon of recovery\, our focus turns to the future… to a new era of entrepreneurship.\n\nOne filled with renewed optimism\, ambition and understanding of what it takes to succeed.\n\nREBOOT is about connecting everyday business owners with the world’s preeminent entrepreneurial leaders to discover how they are adapting to the new environment.\n\nHow they are transitioning from protection to progress… from defense to offense.\n\nIt’s unfiltered\, behind-the-scenes insights into their businesses and their vision for the future of entrepreneurship.\n\nIt’s time to REBOOT our growth.
URL:https://marketing.com.au/event/reboot/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260404T111235
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200618
DTEND;VALUE=DATE:20200620
DTSTAMP:20260404T111235
CREATED:20200422T091346Z
LAST-MODIFIED:20201002T041113Z
UID:15126-1592438400-1592611199@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:The Forward Marketing Summit Singapore 2020 is going VIRTUAL.\nLive-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\n\nTopics in full include:\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\n\n\n\nWho should attend:\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020/
LOCATION:Online
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260404T111235
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T120000
DTEND;TZID=Australia/Melbourne:20200618T130000
DTSTAMP:20260404T111235
CREATED:20200530T120647Z
LAST-MODIFIED:20201002T050357Z
UID:15391-1592481600-1592485200@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal – CEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.  He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.  \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search). 
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260404T111235
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200622
DTEND;VALUE=DATE:20200628
DTSTAMP:20260404T111235
CREATED:20200527T113826Z
LAST-MODIFIED:20200808T045256Z
UID:15368-1592784000-1593302399@marketing.com.au
SUMMARY:Spark + AI Summit 2020
DESCRIPTION:There’s never been a more important moment for data teams. Together\, we can solve the world’s toughest problems — and it starts with Spark + AI Summit. We’ve transformed this year’s Summit into a global event — totally virtual and open to everyone\, free of charge. And Summit is now even bigger: extended to five days with 200+ sessions\, 4x the training\, and keynotes by visionaries and thought leaders. Join tens of thousands of engineers\, scientists\, developers\, analysts and leaders as we shape the future of big data\, analytics and AI. \nSpark + AI Summit 2020 training begins on June 22-23\, with an expanded curriculum of half-day and all-day classes. These training classes will include both lecture and hands-on exercises. Apache Spark™ 2.x certification is also offered as an exam\, with an optional half-day prep course.
URL:https://marketing.com.au/event/spark-ai-summit-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200623
DTEND;VALUE=DATE:20200625
DTSTAMP:20260404T111235
CREATED:20200519T104052Z
LAST-MODIFIED:20201002T004025Z
UID:15293-1592870400-1593043199@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200630T173000
DTEND;TZID=Australia/Melbourne:20200630T183000
DTSTAMP:20260404T111235
CREATED:20200530T122404Z
LAST-MODIFIED:20200808T045253Z
UID:15404-1593538200-1593541800@marketing.com.au
SUMMARY:Break Into User Experience Design
DESCRIPTION:Overview: \nWhat exactly does a user experience (UX) designer do? Find out firsthand from our panel of expert designers. Dive into what a UX designer does day-to-day\, how the role differs depending on what industry you work in\, what skills you’ll need to be successful in the field\, and much more. \nPlus\, gain practical tips and tricks to keep in mind when creating websites and apps\, and explore how UX skills can push your potential further. All experience levels welcome! \nWhat You’ll Take Away: \nDesign experts across many industries will candidly discuss: \n\nFirsthand advice\, tips\, and insight on how to successfully break into design\nVarious career paths\, salary expectations\, and future growth opportunities within the field\nWhat a typical day looks like in a range of industries — from finance\, to e-commerce\, to health and wellness\n\nWhy It Matters: \nA good experience is crucial to boosting business for any digital brand. By learning core UX principles\, you’ll be able to build effective strategies that engage and transform users into customers.
URL:https://marketing.com.au/event/break-into-user-experience-design/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200701T090000
DTEND;TZID=Australia/Melbourne:20200701T110000
DTSTAMP:20260404T111235
CREATED:20200613T034749Z
LAST-MODIFIED:20200808T045253Z
UID:15517-1593594000-1593601200@marketing.com.au
SUMMARY:Virtual Digital Marketing Masterclass
DESCRIPTION:Join senior marketers from leading brands for a virtual conference designed to showcase the latest tools\, tech and trends in digital marketing. Update your knowledge\, get ahead of your competition\, and master digital! \nEvent Information\n\nThis event is not a traditional conference! \nThe Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers. Due to current conditions this will be an online only event. \nYou will hear three case study filled presentations\, that are capped at 10 minutes each to cut out the waffle. \nOnce your mind is filled with new ideas\, our brand keynote will deliver an insightful and inspirational case study presentation to close the event. \n\n\n\n\nDeeper Learning\nAudience sizes are limited to just 40 people\, so you benefit from richer more fruitful conversations\, and enjoy content that’s better tailored to your needs. \n\n\nSharper Focus\nMore than 60% of each event is dedicated to roundtable discussions\, where your questions and challenges can be addressed by experts. \n\n\nZero Waffle\nEach expert’s presentation lasts no longer than 10 minutes\, so you get to the good stuff faster\, and learn what you need to quicker.
URL:https://marketing.com.au/event/virtual-digital-marketing-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200702T130000
DTEND;TZID=Australia/Melbourne:20200702T140000
DTSTAMP:20260404T111235
CREATED:20200612T105121Z
LAST-MODIFIED:20201002T050443Z
UID:15494-1593694800-1593698400@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal\nCEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy. \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200702T180000
DTEND;TZID=Australia/Melbourne:20200702T193000
DTSTAMP:20260404T111235
CREATED:20200612T111440Z
LAST-MODIFIED:20200808T045252Z
UID:15504-1593712800-1593718200@marketing.com.au
SUMMARY:Emerging FemTech: How Tech is Transforming Women's Health
DESCRIPTION:About This Event\nJoin GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney\, Tokyo and Canberra. \nFemTech is a term used to categorise any software\, startup or product that combines technology with a focus on women’s health. A rising industry\, FemTech is innovative for its prioritisation of a historically underrepresented area in technology. \nWe’ll be discussing the origins of their startup\, how technology is transforming women’s health for the better\, emerging innovations and what the future of femtech holds. Whether you’re in the industry yourself or looking to break in\, hop online and join the conversation! \nFormat:\n– Lightning talks from each founder on their business\n– Discussion panel\n– Audience Q&A \n\n\nAbout the Instructors\n\n Megan Capriccio  Co-Founder of Vikera Tequila\,\nGlobal Ambassador for FemTech Collective Sydney & Consultant \nMegan Capriccio is the Director of FemTech Consulting and Sydney Ambassador to the FemTech Collective. As an entrepreneur\, product manager\, and business consultant\, Megan has dedicated her career to ensuring that women have more control over their realities by working for and with women in a variety of fields. From researching the role of women on the international stage at the University of Sydney to establishing a tequila company that empowers and celebrates women in the wine and spirits industry\, to launching the FemTech Collective branch in Sydney\, Megan’s various roles have gained her recognition as a champion for change for women\, their education\, and careers. She is currently working with and consulting for FemTech companies\, investors\, and partners across Australia and the US to grow the ecosystem\, offer additional support for women to manage their health with the help of technology\, and to re-educate the public on how healthy women create a healthy society. \n\n\n Dr Kelly Teagle  Founder/Principal\,\nWellFemme \nDr Kelly Teagle graduated in Medicine from the University of Queensland in 2001 and worked as a Medical Officer in the Royal Australian Air Force. After becoming a GP she completed further studies in women’s reproductive and sexual health. At 42 Kelly experienced an early menopause which further motivated her to study and treat menopausal issues. In 2019 she launched WellFemme\, Australia’s first Telehealth Menopause Service\, to help women access specialised perimenopause care Australia wide. Kelly also works as a GP in Canberra\, writes blog articles\, speaks at Womens’ Health events and has two kids. \n\n\n Amina Sugimoto  COO\,\nfermata \nBorn in Asia\, raised in Africa and educated in Europe\, Amina comes from a very diverse and multi-cultural background. As a child growing up in Africa\, she volunteered at a local cancer hospital for children\, where she experienced first-hand the absolute poverty and lack of access to basic healthcare in local communities. As an ambitious and caring individual\, Amina has made it her mission to bring about a paradigm shift in healthcare in order to promote better access to medicine across the globe.\nShe moved to London where she obtained a Doctorate Degree in Public Health and Health Economics at the London School of Hygiene and Tropical Medicine and later moved back to Japan to work at the Health and Global Policy institute for Dementia. During her time working in healthcare\, she saw an opportunity for additional focus on women’s health & education and decided to shift gears to advocate for FemTech solutions within the industry.\nShe joined Mistletoe Fund\, a social impact-focused VC (backed by Taizo Son) based in Tokyo\, as their Healthcare Innovation Producer and in 2019 launched fermata\, Inc.\, a leading FemTech ecosystem in Japan in combination with fermata\, Inc. Fund\, an investment vehicle for global FemTech start-ups. \n\n\n Nicole Liu  Founder\,\nKin \nNicole is the Founder of Kin Fertility. After a misdiagnosis of an all-too-common reproductive condition\, Nicole started Kin to help women take control of their own reproductive health. \nWhile starting her career out in Investment Banking\, she followed her excitement into a Venture Capital role with Reinventure\, working with high-growth tech startups. Then\, did a detour into working with large corporates at McKinsey & Company.
URL:https://marketing.com.au/event/emerging-femtech-how-tech-is-transforming-womens-health/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200706T123000
DTEND;TZID=Australia/Melbourne:20200706T133000
DTSTAMP:20260404T111235
CREATED:20200612T110909Z
LAST-MODIFIED:20200808T045252Z
UID:15502-1594038600-1594042200@marketing.com.au
SUMMARY:A Day in the Life of a Developer
DESCRIPTION:About This Event\nConsidering a career as a developer? Curious about what the day to day looks like for software engineers and web developers? Come along to find out more! \nJoin General Assembly for a discussion to learn about the various paths available to entry level developers – from freelance to in house\, the skills companies look for in a hire\, and discover resources to get you started\, including our immersive and part time programs.
URL:https://marketing.com.au/event/a-day-in-the-life-of-a-developer/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200707
DTEND;VALUE=DATE:20200709
DTSTAMP:20260404T111235
CREATED:20200613T033525Z
LAST-MODIFIED:20200808T045252Z
UID:15513-1594080000-1594252799@marketing.com.au
SUMMARY:ANA Digital & Social Media Conference
DESCRIPTION:The 11th annual ANA Digital & Social Media Conference will cover important topics including personalization\, channel optimization\, influencer marketing\, social listening\, measurement\, and developing responsive and engaging content from digital marketing leaders at Ford\, Mondelēz\, Molson Coors\, Nationwide\, Mastercard\, Chipotle and more!
URL:https://marketing.com.au/event/ana-digital-social-media-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200707T180000
DTEND;TZID=Australia/Melbourne:20200707T193000
DTSTAMP:20260404T111235
CREATED:20200612T110732Z
LAST-MODIFIED:20200808T045251Z
UID:15500-1594144800-1594150200@marketing.com.au
SUMMARY:Inside the Minds of Brilliant Designers
DESCRIPTION:About This Event\nOverview: This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to accessibility\, panelists will discuss how they approach projects from a design point of view\, how design thinking methods help with problem-solving\, and much more. Plus\, they’ll cover opportunities within the field and their vision for the future of the industry. \nWhat You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design\, and get inspired to take your creativity to the next level. \n\n\nAbout the Speakers\n\n Georgie Bird  Head of Design\,\nHatch \nGeorgie is the head of design at Hatch\, where she started as the first employee tasked with building & launching the MVP\, and now leads product strategy & design. Hatch is a startup on a mission to help all people find & do meaningful work\, originally focused on students & graduates\, placing students in employers like Westpac\, Domain\, Atlassian\, J.P. Morgan\, Qantas & Spotify. More recently Hatch has rapidly launched the Hatch Exchange in response to COVID-19 – a labour exchange to help stood down workers find redeployment opportunities during the crisis. \nGeorgie has a mix of UX/UI\, product & startup experience. She is passionate about mission led design & seeks to build technology that positively contributes to our collective human experience\, and gives more democratic access to the benefits of the digital economy – one of the most critical being fair access to stable & meaningful work. \n\n\n Tom Lucey  Graphic Designer\,\nTom Lucey \nTom is a type and graphic designer who has been running his own design business for the past 5 years. During this time he has worked with a range of clients including WorkSafe\, Parcelpoint and CQUniversity and released his first typeface\, Lonsdale. \nMost recently Tom and his friends at The Child In Me collaborated to design a brand identity and website for Tradies For Fire Affected Communities (TFFAC)\, which is a platform that connects tradies with people impacted by the devastating Australian bushfires. \nTom’s experience spans branding\, website design and more recently\, front end development. He is passionate about typography\, creative collaborations and life-long learning. \n\n\n Sarah Bracken  City Host\,\nDesign Kids Sydney \nSarah Bracken volunteers as a city host for The Design Kids Sydney in-between her day job as a graphic designer and web developer. She loves being endlessly inspired by all of the talented folk who attend the monthly #TDKtuesday events. Her keen interest in neuroscience has lead to a side passion for brand strategy and artificial intelligence. She has learnt from indulging in an embarrassing amount of self-help literature that the most enduring source of happiness in life is found in giving back and so to maintain a level of sanity\, spends her spare time volunteering for the Sea Shepherd\, local animal sanctuaries and social enterprises.
URL:https://marketing.com.au/event/inside-the-minds-of-brilliant-designers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200714
DTEND;VALUE=DATE:20200716
DTSTAMP:20260404T111235
CREATED:20200503T013658Z
LAST-MODIFIED:20200808T045251Z
UID:15184-1594684800-1594857599@marketing.com.au
SUMMARY:MozCon 2020
DESCRIPTION:Not Your Typical Marketing Conference.\nMozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer\, but the well-being and good health of the community is our number-one concern. And while the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8\, we’re still bringing you all the MozCon magic you know and love. \n\n\nJoin us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO\, mobile\, conversion optimization\, local search\, and more. \n\n 
URL:https://marketing.com.au/event/mozcon-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200714T120000
DTEND;TZID=Australia/Melbourne:20200714T130000
DTSTAMP:20260404T111235
CREATED:20200612T110305Z
LAST-MODIFIED:20200808T045248Z
UID:15498-1594728000-1594731600@marketing.com.au
SUMMARY:YouTube 101: How to Run Your Channel the Right Way
DESCRIPTION:Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel\, including how to develop the content strategy and optimise videos for increased discoverability and audience growth. \n\n\nTakeaways\n\nHow to get your YouTube channel started using the 3 channel foundations\nLearn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create thumbnails\, video titles\, metadata and what it means to optimise for audience growth.\nHow to optimise for monetisation on YouTube\n\n\nAbout the Instructors\n\n Pieter Van Schalkwyk  Account Strategy Manager\,\nValleyarm Digital Limited \nPieter is the Head of Client Strategy at Valleyarm and has over 6+ years of experience in the social video industry\, working with brands like the Australian Open\, Cartoon Network\, Ministry of Sound\, the NRL and Channel 7 on developing social video strategies for YouTube. He also has experience running social media channels for NBCUniversal Australia’s consumer-facing channel brands including E!\, SYFY\, Universal TV and Bravo and has worked on digital brand campaigns with P&G’s SKII\, Ford and Nintendo. \nWhen he’s not working on developing strategies for clients\, you’ll find him gaming\, watching sports (NBA\, F1 and EPL) and supporting Sydney’s live music scene. \n\n\n Caitlin Jones  Video Content Editor\,\nValleyarm Digital Limited \nCaitlin is a Social Producer at Valleyarm with professional experience creating\, optimising and monetising content Facebook and Youtube for well-known entertainment companies such as hayu\, Love Island\, Nigella Lawson\, Graham Norton\, NBCUniversal\, NRL and Bondi Vet. She has experience in subscriber growth with hayu being her biggest achievement. Starting November 2018 with 100k and now over 600k as of January 2020\, along with record-breaking trends with over 3 million daily channel. \nCaitlin\, born and raised in Hong Kong\, moved to Sydney from London at the start of 2020. She enjoys exploring all the best cafes Sydney has to offer and is learning to appreciate League rugby just as much as Union!
URL:https://marketing.com.au/event/youtube-101-how-to-run-your-channel-the-right-way/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200723T120000
DTEND;TZID=Australia/Melbourne:20200723T130000
DTSTAMP:20260404T111235
CREATED:20200612T105420Z
LAST-MODIFIED:20200808T045159Z
UID:15496-1595505600-1595509200@marketing.com.au
SUMMARY:Beyond Corona: Brand\, reputation and resilience in a post-COVID world
DESCRIPTION:How to navigate and understand trust\, brand and reputation as we emerge from the global pandemic\nMark Forbes\, Director of Icon Reputation and Walkley-award winning journalist\, and Nina Christian\, Founder of Braveda and AMI’s State Chair for Victoria\, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation\, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight. \nKey learnings \n\nNavigating the erosion of trust\nTips on how to survive a crisis\nHow thought leadership can make or break a brand\nWhy brands with purpose are more important than ever\n\nAbout the Presenters:\nMark Forbes\nDirector of Icon Reputation \nMark Forbesis Director of Icon Reputation\, a Walkley-award winning journalist and former Editor-in-Chief of The Age in Melbourne. He has 30 years of success at the highest levels of Australian media and communications practice to media training\, crisis management and strategic communications advice. Specialising in reputation building communications strategies\, he has raised the profile of major companies\, guided global manufacturers through controversial issues and assisted CEOs to inhale their reputations. \nNina Christian\nFounder\, Braveda \nNina Christian is Founder of Braveda\, which won Best Marketing Agency at the 2018 Australian Marketing Excellence Awards\, and was named Certified Practising Marketer of The Year 2018 (VIC). As a marketing and brand strategist\, she helps businesses and brands leverage timeless marketing principles along with their own thought leadership to create content that builds authority and connection. She is a Fellow of the Australian Marketing Institute and Chair of the AMI State Committee in VIC.
URL:https://marketing.com.au/event/beyond-corona-brand-reputation-and-resilience-in-a-post-covid-world/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200727T090000
DTEND;TZID=Australia/Melbourne:20200727T090000
DTSTAMP:20260404T111235
CREATED:20200712T061058Z
LAST-MODIFIED:20200808T045158Z
UID:15777-1595840400-1595840400@marketing.com.au
SUMMARY:Data Visualisation & Storytelling Masterclass
DESCRIPTION:Storytelling is an art that has been around as long as humans. The words\, the cadence\, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new\, for example\, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting patient health and used to drive change. If you want to create change\, influence others or share knowledge you need to be able to combine facts with emotive story to drive changes in behaviour. These skills are becoming more and more sought after and necessary for most roles. This course provides you with the essential skills required to take data and transform it into a meaningful story that will have real influence. It will take you through the important aspects of visualising data\, provide you techniques to understand your audience and an ability to formulate data into a well curated story.
URL:https://marketing.com.au/event/data-visualisation-storytelling-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200728
DTEND;VALUE=DATE:20200730
DTSTAMP:20260404T111235
CREATED:20200613T031304Z
LAST-MODIFIED:20200808T045158Z
UID:15509-1595894400-1596067199@marketing.com.au
SUMMARY:CommerceNext Virtual Summit 2020
DESCRIPTION:This event will live stream a series of presentations\, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery. \n\n\nTopics\n\n\n\n\nWe will cover the following topics during the 2-day event: \n\nThe Post-Pandemic Consumer\nNew Normal in Retail & Ecommerce\nBrand Purpose: Lessons from Those that Rose to the Occasion\nMarketing to Cash-Strapped Consumers\nReimagining Retail: Store Experience Post-COVID\nIs Advertising Diversification Still Needed?\nBalancing Brand and Performance Marketing on Half the Budget\nThe New Customer Journey: Traversing Stores and Online\nLessons Learned and Thoughts for the Future
URL:https://marketing.com.au/event/commercenext-virtual-summit-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200729T093000
DTEND;TZID=Australia/Melbourne:20200730T123000
DTSTAMP:20260404T111235
CREATED:20200712T061240Z
LAST-MODIFIED:20200808T045158Z
UID:15779-1596015000-1596112200@marketing.com.au
SUMMARY:Writing for the web
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200731
DTEND;VALUE=DATE:20200802
DTSTAMP:20260404T111235
CREATED:20200613T035035Z
LAST-MODIFIED:20200808T045157Z
UID:15519-1596153600-1596326399@marketing.com.au
SUMMARY:DMDU Connect 2020
DESCRIPTION:Are you stuck at a crossroads?\n\n\n\n\nJoin Sonya Keenan\, Molly Pittman\, Russ Henneberry  & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing\, all from the comfort of your home. \n\n\nRoad Map to Recovery \n\n\n\n\nDMDU is a community that began to help Australian business owners to grow their business through the best practice in modern marketing and business strategy. We believe that no Australian business owner should have to travel O/S to access the world’s best practitioners and teachers. We have been supported by the world’s best and\, at this time\, this support is greater than ever. \nSo that we can continue the tradition of DMDU\, we are proud to announce that we are now going to be delivering access to this world class line up via Live Stream. Not just any live stream but a high quality app based stream. We have partnered with UScreen to be able to deliver a multi-stage/stream event that will allow anyone to attend DMDU Connect\, no matter what the world serves up . \n\n\nBringing together the Top Experts in Paid Media for 2-Days! \n\n\nDMDU Connect 2020 will help you take control of your Business and for all you Marketers out there\, up-skill! \nIt’s packed with the newest strategies in paid advertising and digital marketing\, all from the comfort of your home!  \nYou will learn:\n What’s working best across all the top platforms… Traffic\, Content\, Offers\, List Building\, Online Learning\, Video\, Google\, Facebook\, Coaching\, Local Business… Not just focused on one platform but dozens of real-life presentations. \n We’re going to show you how to generate the right assets for your ads\, your emails\, your website and your landing pages so you can profit from more revenue streams in 2020.
URL:https://marketing.com.au/event/dmdu-connect-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200803T180000
DTEND;TZID=Australia/Melbourne:20200803T210000
DTSTAMP:20260404T111235
CREATED:20200712T073755Z
LAST-MODIFIED:20200808T045157Z
UID:15829-1596477600-1596488400@marketing.com.au
SUMMARY:Getting Started with Google Tag Manager
DESCRIPTION:Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics\, AdWords conversions\, remarketing / retargeting\, Facebook tracking pixels\, MailChimp goals\, and many many more. Google Tag Manager makes managing and deploying these tags easy\, and allows marketers to do so rather than being the sole domain of web developers / IT. \nThis 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags\, as well as one or two others. We’ll look at tags\, the triggers that fire them\, and the different variables that you can take advantage of for passing data from your website into Google Analytics. \n\n\nTakeaways\n\nBackground to tag management and why you would want to use Google Tag Manager\nDifferences between Google Tag Manager and Google Analytics tracking codes\nUnderstand the various ways Google Tag Manager can improve your Google Analytics data\nDifferent elements of Google Tag Manager – Tags\, Triggers\, and Variables\nExample tags and configurations\nLots of practical exercises working on a test tag manager container / test website
URL:https://marketing.com.au/event/getting-started-with-google-tag-manager/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200804T180000
DTEND;TZID=Australia/Melbourne:20200804T210000
DTSTAMP:20260404T111235
CREATED:20200712T073905Z
LAST-MODIFIED:20200808T045157Z
UID:15831-1596564000-1596574800@marketing.com.au
SUMMARY:How to Be an Effective Manager | Online
DESCRIPTION:Due to the fast pace of change today\, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop\, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal setting\, delegation\, performance management\, effective communication\, leadership\, motivating\, and much more. You’ll walk out feeling prepared and confident to guide your team to new levels of success. \n\n\nTakeaways\n\nUnderstand the roles and responsibilities of a manager\nKnow how to approach to performance management\nCreate a framework for you and your direct reports to effectively set expectations and give and receive feedback\nLearn different management styles and techniques\nLearn how to measure your team’s success
URL:https://marketing.com.au/event/how-to-be-an-effective-manager-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200805T183000
DTEND;TZID=Australia/Melbourne:20200805T203000
DTSTAMP:20260404T111235
CREATED:20200712T074018Z
LAST-MODIFIED:20200808T045157Z
UID:15833-1596652200-1596659400@marketing.com.au
SUMMARY:Podcasting Workshop
DESCRIPTION:For thought leaders with a need to amplify their authority and expand their reach\, podcasting is quickly becoming one of the best ways to communicate your ideas\, your passion\, and your unique insights to an engaged audience. In this interactive workshop\, we will review all the aspects of launching your podcast. You’ll learn the importance of well-planned launch\, as well as the keys to recording a professional sounding episode. Additionally\, we’ll dig into the best places to market your episodes once they are live. \n\n\nTakeaways\n\nOverview of podcasting landscape\nHow to develop a show idea\, including co-host decisions\nWhat tools and platforms you need to launch a show\nBest practices for reaching out to and engaging with podcast guests\, including email templates\nA list of the podcast directories to submit your show to\, including how to submit to the iTunes store\nWhere and how to get listeners\, and how to encourage those listeners to become superfans\nHow to make your podcast stand out\nWays to attract new listeners after your show has launched\nHow to get advertisers for your podcast and how to incorporate those into your show
URL:https://marketing.com.au/event/podcasting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200810T080000
DTEND;TZID=Australia/Melbourne:20200812T170000
DTSTAMP:20260404T111235
CREATED:20200612T104514Z
LAST-MODIFIED:20200808T045156Z
UID:15491-1597046400-1597251600@marketing.com.au
SUMMARY:ContentTECH Summit 2020
DESCRIPTION:Marketing has become chaotic and unpredictable. We’re ready to embrace it\, and the effective use of content and technology are paramount.\nOur ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create\, manage\, deliver and scale your enterprise content and provide your customers with better digital experiences. \nJoin us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2020 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. \n\n\n\nWhy ContentTECH Summit?\nIt’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create\, manage\, deliver\, and scale enterprise content and marketing. ContentTECH Summit wants to keep pace with industry leaders and push our entire community forward. \n\n\nWho should register?\nVPs\, senior directors and directors in marketing\, digital marketing\, marketing innovation\, marketing technology\, demand generation\, marketing operations\, customer advocacy\, customer experience\, and ecommerce\, as well as CMOs\, CDOs\, CTOs\, CCOs\, and anyone else working at the convergence point of content\, technology and strategy. \n\n\nWhat will be answered?\nThe biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?
URL:https://marketing.com.au/event/contenttech-summit-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260404T111235
CREATED:20200712T063055Z
LAST-MODIFIED:20200808T045155Z
UID:15788-1597258800-1597267800@marketing.com.au
SUMMARY:Social Media Monitoring and Analytics: How\, What\, and Why
DESCRIPTION:Understanding metrics\, stats and social analytics is key to creating\, monitoring and adjusting social strategy and goals. With this in mind\, digital marketers must know what they are looking for\, which stats impact their previously set goals and how they can use analytics to fine-tune their content\, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics\, their importance and how to use them to make stand out social presences\, topnotch campaigns and stronger connections with users. \n\n\nTakeaways\n\nAn understanding of how to find basic analytics for social media platforms including: Facebook\, Twitter\, YouTube\, Instagram and LinkedIn\nExamples of how to present social analytics internally and for clients\nA knowledge of what the metrics being reported mean\, i.e. impressions vs. reach vs. engagement\nTips on how to use analytics to enhance and advance social media strategies and approaches\nHow to increase content reach through social advertising (this will be a small/brief portion)
URL:https://marketing.com.au/event/social-media-monitoring-and-analytics-how-what-and-why/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260404T111235
CREATED:20200712T074232Z
LAST-MODIFIED:20200808T045155Z
UID:15835-1597258800-1597267800@marketing.com.au
SUMMARY:Video Production Fundamentals
DESCRIPTION:In the time constrained 21st century\, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. \nStudents will learn about the strengths and weaknesses of video as a communication medium\, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process\, from pre-production to post-production. Topics that would be covered include scripting\, planning a shoot\, production jargon\, cinematography\, and video editing fundamentals. \nBy examining various case studies\, students will gain an insight into what goes on behind the scenes\, the challenges faced during video production\, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce\, shoot\, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software. \nThis workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.
URL:https://marketing.com.au/event/video-production-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200813T123000
DTEND;TZID=Australia/Melbourne:20200813T160000
DTSTAMP:20260404T111235
CREATED:20200712T070704Z
LAST-MODIFIED:20201002T014755Z
UID:15807-1597321800-1597334400@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Workshop is designed for digital marketers\, all-rounders\, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand. \nTopics Covered  \n\nLatest tools and techniques brands are using to intimately understand their customers and their online behaviour\nHow to balance smart data insights and inspired strategy to drive competitive marketing strategies\nHow to increase a company’s customer orientation through better understanding of customer’s online behaviour\nEffectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns\nOptimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making\nExtracting meaningful insights and build actionable strategies that will dominate the competition
URL:https://marketing.com.au/event/conversion-optimisation-reaching-your-full-digital-potential-using-customer-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Market Research
END:VEVENT
END:VCALENDAR