Brand strategy in a post-digital world: what still matters and what must change
2026-04-15 | Online
Brand strategy is being challenged like never before. AI, platforms, performance media and creator economies have changed how brands are built, experienced and scaled. Yet the fundamentals still matter.
This practical, thought-provoking webinar reframes brand strategy for the modern era, helping marketers understand which principles remain timeless, which must evolve, and how to apply brand thinking in a world dominated by data, digital channels and AI-driven decision making.
Many organisations are investing heavily in digital, AI and performance marketing — but without a clear brand strategy, these efforts often fail to compound long-term value.
In this session, you’ll revisit the origins and foundations of branding, then explore how brand strategy must adapt to today’s fragmented, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks, this webinar equips marketers with practical tools to build relevance, differentiation and commercial impact in a post-digital world.
Whether you work in brand, digital, growth or leadership roles, this session will help you reconnect strategy to execution with real world brand to business outcomes.

Association Communications Summit 2026
2026-04-20 | RYDGES WORLD SQUARE, 389 Pitt Street, Sydney, NSW, 2000, Australia
This comprehensive one-day event will provide delegates with an understanding of the current issues and trends emerging from associations producing communications across multiple platforms and walk away with some practical tips and tools that they can apply in their respective associations. Suitable for delegates from associations, industry bodies and not-for profit organisations.

WHO SHOULD ATTEND?
Publications | Marketing | Communications | Public Affairs | Media | Member Liaison | Member Engagement | Members Services | Membership

IAB Australia Affiliate & Partnership Marketing Summit Sydney 2026
2026-04-21 | NSW Teachers Federation Auditorium, NSW
The annual Affiliate and Partnerships Marketing Summit is the event where all sides of the market come together to discuss the big industry topics, review the market and showcase great work.
The 2026 event will include:

New Affiliate and Partnership Marketing State of the Nation research
Brand Visibility – the role of affiliate content and commerce in a changing world of discovery
New case study – driving growth through affiliate marketing
Market innovation, measurement and responsibility

iMedia Retail Summit Australia 2026
2026-04-22 - 2026-04-24 | Sheraton Grand Mirage, Gold Coast, QLD
iMedia Retail Summit Australia is the country’s premier retail and eCommerce leadership event — connecting senior retail executives and digital commerce innovators from enterprise-level brands with top-tier technology and solution partners.
Over two and a half transformative days, Australia’s top retail decision-makers connect through iMedia’s unique format of curated networking, strategic 1:1 meetings, and interactive sessions, designed to explore the innovations, technology trends, customer strategies, and partnership opportunities powering the next era of retail growth in Australia.

Designed for senior retail leaders & innovators.

Retailers
Join an exclusive group of 200 senior retail and eCommerce leaders from Australia’s top enterprise brands at the country’s most influential retail experience.
Attendance is by invitation only, ensuring every participant brings valuable perspective and strategic intent.
As an approved retailer delegate, you’ll enjoy complimentary access to all summit sessions, networking events, accommodation, and hospitality across the two-and-a-half days.
Approved retailer invitations are strictly limited and confirmed on a first-come, first-served basis until places are allocated.

Tech & Solutions Vendors (Networkers)
Be part of an elite network of 200 approved technology and solution providers connecting directly with Australia’s most influential retail decision-makers.
As a paid delegate, your Networker pass includes strategic 1:1 meetings, access to all content and networking sessions, premium hospitality, and the opportunity to form partnerships that drive real commercial outcomes.
Passes and sponsorship opportunities are in high demand and available only to a limited number of approved businesses.

Privacy and Compliance for Marketers
2026-05-05 | Online
Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you.

Privacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation.
This short course unpacks the Privacy Act 1988 (Cth), the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities.
From CRM platforms and cookie tracking to email campaigns and audience segmentation, you’ll learn how to stay compliant without sacrificing performance.
By the end of this course, you’ll feel confident running lead gen, personalising ads and using customer data the right way.

What you’ll learn

You’ll gain a strong understanding of the current privacy laws in Australia.
By the end of this course, you’ll be able to:

Understand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work
Navigate the Australian Privacy Principles (APPs) with confidence
Identify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking
Apply privacy best practice to everyday activities such as lead gen and personalisation
Build campaigns that are legally compliant and privacy-respecting
Stay ahead of upcoming reforms and what they mean for your role

Retail Global 2026
2026-05-05 - 2026-05-07 | Gold Coast Conference & Exhibition Centre
2026 is the year to cut the waste, scale what works, make some noise and build ruthlessly efficient businesses ready for the next wave of retail.
Hear directly from Founders, CEOs, and VPs who are rolling up their sleeves every day just like you!

IAB Australia Video Summit 2026
2026-05-06 | NSW Teachers Federation Auditorium, NSW
The IAB Australia Video Summit is back in 2026, join us May 6 at the Teacher’s Federation in Surry Hills. The event will feature presentations and discussions on all things video advertising, from changes in audience consumption and the challenges associated with reaching these audiences, to the use of AI, and the effects of measuring business outcomes for short-term and long-term business goals.

Digital Marketers Australia 2026
2026-05-11 - 2026-05-12 | Amora Riverwalk Melbourne, VIC
After the recent sold-out conference, we’re excited to bring together the industry’s brightest minds once again, this time in Melbourne! Get ready to absorb mastermind-level content from the stage and explore an exhibition floor packed with opportunities to advance your career.
Whether you’re in an Enterprise, eCommerce, agency, a service-based business, or even a student eager to dive into digital marketing, this is the event for you.
Unlike other events, this conference focuses solely on digital marketing, helping you scale campaigns as we pull back the curtain. Watch as our speakers break down what’s working step by step, so you can implement the latest strategies right away!

Contact Centre Symposium 2026
2026-05-12 - 2026-05-13 | Rydges Resort Hunter Valley, NSW
In today’s ever-changing environment, customer needs and expectations are dynamic. In order to remain competitive, we need to be supporting our customers in new ways, and creating a frictionless, intuitive and omnichannel customer support strategy is vital in being able to meet and exceed those customer expectations now and into the future. There is enormous opportunity to put the customer experience at the heart of what we do, and turn the contact centre from a transactional cost-centre to a value-add for both the organisation and the customer.
The Contact Centre Symposium will create an unrivalled opportunity for 110 of the region’s most influential contact centre and customer care leaders to explore and discuss the changing face and future of the contact centre.
Attendees at the Symposium are hand-picked to ensure the audience represents the most influential minds in the industry. Set in the beautiful Hunter Valley, far from the distractions of the office, attendees are given the rare opportunity to participate in a collaborative learning and networking environment that fosters peer-to-peer learning.
The conference programme, crafted by a highly influential advisory board of contact centre leaders, has been designed to inspire, and operating under Chatham House rules, the prestigious forum encourages participants to candidly discuss industry opportunities and challenges in shaping the future of customer care.

Annual Public Sector Comms Week 2026
2026-05-12 - 2026-05-14 | Canberra Rex Hotel, 150 Northbourne Avenue, Canberra City, ACT, 2601, Australia
The most established public communications event for the Australian public service returns in 2025 with an expanded program, featuring three conferences under one roof.
The Public Sector Comms Week 2026 is the premier event for Australian public service professionals specialising in internal communications, external communications, public affairs, digital media, and social media. Designed to foster knowledge sharing, innovation, and collaboration, the program explores strategies to strengthen internal alignment, adapt to shifting public landscapes, and leverage digital tools and AI for impactful messaging. It also focuses on implementing evidence-based approaches and equipping teams with the skills to navigate modern challenges and drive innovation. The event ensures transparency, accessibility, and trust between the government and citizens.

Digital Analytics for Marketers
2026-05-12 08:00 - 2026-06-16 17:00 (Australia/Melbourne) | Online
Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible, expert-led course.

Ready to make data your superpower?
This course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance.
From metrics and media attribution to Google Analytics, you’ll explore the key tools and frameworks that help marketers measure their impact. And learn how to turn raw numbers into clear, actionable insights.
With data informing your strategy, you’re not just guessing – you’re growing.

What you’ll learn

You’ll learn how to measure, analyse and optimise your digital performance, building practical skills you can apply right away. By the end of this course, you’ll be able to:

Identify the metrics that matter and align them with your business goals
Use Google Analytics and other tools to spot patterns in audience behaviour
Uncover key insights hiding in your content, campaigns and customer journeys
Track and attribute conversions accurately across multiple channels
Optimise targeting to reduce media waste and improve ROI
Turn complex data sets into smart, actionable marketing decisions

B2B Marketing Leaders Forum APAC 2026
2026-05-20 - 2026-05-21 | Doltone House, Hyde Park, Sydney, SYD, Australia
APAC’s largest B2B marketing conference focused on driving pipeline, revenue, profitable growth, brand, leadership and personal career advancement!
Now in its 11th year, APAC’s largest gathering of 500+ B2B CMOs and marketing leaders will gather in May to discuss our roles as business leaders driving profitable growth, how we balance brand with performance and revenue investments, sharing leadership challenges, advising future aspiring CMOs and CEOs, discuss how we get more CMOs onto boards, how we maintain a firm and respected seat at the leadership table, all while investing in our personal career development, ensuring we personally stay relevant as modern marketers…and much, much more!

Mumbrella 360 2026
2026-05-26 - 2026-05-28 | Carriageworks, NSW
Media and marketing professionals face unprecedented pressures and disruption, so it’s high time the narrative gets re-written. To mark Mumbrella360’s 15th year, we’re completely reimagining what the industry’s most important media and marketing conference can be. It will be the launchpad for the next chapter: new ideas, new energy, and new ways of working, a catalyst for the next wave of creativity and innovation.
You’re guaranteed an unrivalled program (spanning ten content streams!) that is provocative, practical and unmissable. We’re creating a space where real disruption meets real inclusion, from vibe-coding the future of media to amplifying the practical insights of those who’ve been quietly leading change. If you’re not there, you’re missing out on the next big shifts in the industry. Your three-days spent at M360 is going to be bold, it’s going to be courageous, and it’s going to be memorable.
We won’t give away all our surprises just yet, but save the date right now, because Mumbrella360 2026 is your front-row seat to the future.

IAB Australia AdTech & Ops Summit Melbourne 2026
2026-06-02 | PwC Melbourne, Lvl 19, 2 Riverside Quay, Southbank, 3006, Australia
Melbourne’s annual Ad Tech & Ops Summit is back Tuesday June 2, 2026. The event will cover current key topics that are critical to our industry from both a local and global perspective impacting those working across product, technical, commercial and operational perspectives.

AI in Marketing Accelerator
2026-06-02 | Online
AI is changing the way we work – from content and research to planning, strategy and delivery. This course gives you a full, working system that gets results from day one.
Key learnings

AI Assistants (Custom GPTs, Gems or Agents) that work and sound like you
Scalable AI workflows that save time and stay on-brand
Insight and research strategies for smarter decisions
Content tools for speed and scale – without losing creativity
Your personal AI roadmap: what to use, test, and grow
Work smarter. Market better. Build a repeatable AI system that sticks.

Who should attend

Marketers and brand managers who want more control over how AI’s used day-to-day
CMOs and senior marketers setting the safe, ethical direction for their teams
Content creators and social leads ready to scale without losing their voice
Founders and lean teams needing to grow without big budgets
Curious marketers across B2B, B2C or agency-side wanting to do AI properly

Learning experience
The Skills-Lab Format: Learn it. Apply it. Use it.
Designed by marketers, for marketers. We know how busy you are – that’s why we built this to work with your schedule, not against it:

Live Sessions – 6 x 2-hour interactive workshops (09:00–11:00 AM AEDT)
Daily Challenges – Quick tasks to lock in what you’ve learned
Plug-and-Play Resources – Save hours with prompts, tools, and templates
Drop-In Clinics – Ask questions, get feedback, stay unstuck
Catch-Up Recordings – Can’t make a session? Watch when it suits you
You’ll be confident building AI into your workflows and seeing results before the course ends.

Course Structure
6 focused modules. Everything you need to work smarter with AI.
Module 1: Unlocking AI’s Business & Marketing Growth
Module 2: AI-Powered Productivity, CustomGPTs & Your Tech Stack
Module 3: AI for Smarter Insights, Research & Decision-Making
Module 4: AI-Powered Content, Copy & Communication
Module 5: AI for Visual, Voice & Video Content – Maximise Your Impact
Module 6: Building a Sustainable AI Roadmap
Bonus Module: Make AI Stick – Without Losing Momentum. 30 Day Check In
What you will learn
Master High-Impact Tools. Get hands-on with the best AI tools for marketing. Learn how to use them properly and plug them into workflows that save time and get results.
Deliver Smarter, Faster Marketing. Apply real-world tactics from teams already using AI well. You’ll apply what works – and skip what doesn’t.
Work Confidently with AI. Prompt smarter, set up tools effectively and learn when to delegate, when to collaborate and when to make them part of your team.
Scale What Works. Cut the busy-work. Streamline your day-to-day and grow faster with repeatable, proven systems.
What you’ll walk away with

A ready-to-use AI setup (assistants, workflows, tools)
Frameworks and templates for faster content, strategy, and smarter decisions
Your own AI Task Tracker + ROI Calculator to prove the impact
Prompt packs and cheatsheets to save time when you’re under pressure
On-demand access to sessions, updates and bonus resources
Live support, expert feedback and an ongoing community of AI marketing peers

Testimonials
The Impact

95% of participants rated the course 10/10
135% uplift in AI confidence across key marketing skill areas
2.3 hours saved per day, on average
8-12+ hours saved per week with repeatable AI workflows

“Changed my world as a one-person marketing team.” – Gemma Garratt
“This course was not only amazing; it delivered on everything it promised -and was super engaging.” – Julie Fenwick
“Such a brilliant course; superbly paced, helpfully hands-on -both practical & strategy provoking ” – Emma Fulford
“This isn’t just training. It’s how you actually get time back.” – Brett Parnham
I’ve learned the most mind blowing AI strategies and tools – Georgia Church
Facilitators
Catherine & Steve Toms
With over 35 years of hands-on industry experience, we’ve upskilled more than 10,000 marketers and teams worldwide to rethink how they work, adapt to change, and actually get results.
Now? We’re focused on one thing: Helping marketers use AI the *right* way to save time, think smarter, and make better decisions.
Our training is practical, proven and super engaging – but most importantly- it’s built on everything we’ve learnt working with real-world marketing teams

IAB Australia Affiliate & Partnership Marketing Summit Melbourne 2026
2026-06-11 | PwC Melbourne, Lvl 19, 2 Riverside Quay, Southbank, 3006, Australia
The annual Affiliate and Partnerships Marketing Summit is the event where all sides of the market come together to discuss the big industry topics, review the market and showcase great work.
The 2026 event will include:

New Affiliate and Partnership Marketing State of the Nation research
What changes in consumer’s search and discovery behaviour means for the affiliate industry
New case study – driving growth through affiliate marketing
Market innovation, measurement and responsibility

Email Marketing Strategy
2026-06-16 | Online
Want to make your emails impossible to ignore? Learn how to plan, create and optimise email campaigns that convert.

Think email marketing is past its prime? Think again.
Email is one of the most effective and profitable digital channels. But only when used strategically.
This course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers.
You’ll learn to write compelling copy, build effective layouts and segment your audiences for maximum relevance.
You’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement, inbox placement and conversions across every send.

What you’ll learn

You’ll gain the practical skills to plan and execute impactful, results-driven email campaigns. By the end of this course, you’ll be able to:

Develop a customer-centric email strategy that supports your marketing goals
Write, design and structure emails that drive engagement and conversion
Use data to segment audiences and personalise content for maximum impact
Ensure every campaign is compliant with current spam and privacy regulations
Test, measure and optimise campaigns to improve performance over time

Digital Retail Summit NSW 2026
2026-06-17 | Sydney
This summit will bring together senior executives from leading retailers for strategic discussions on optmising tech stacks, driving customer retention and engagement, and channel strategy excellence.
The Digital Retail landscape is one that is constantly evolving. With cost-of-living pressures at the forefront of customers minds, the need for retailers to provide value at every stage of the shopping journey is essential to remain relevant in a competitive & saturated market.
The Digital Retail Summit will explore how leading retailers are adapting their digital strategies to thrive in an uncertain market, refining tech stacks & measuring ROI for overall uplift, driving customer retention, optimising channel & platform mix and enhancing customer experiences for long term loyalty.

Digital Retail Summit NSW 2026
2026-06-17 | Doltone House, Hyde Park, Sydney, SYD, Australia
The Digital Retail Summit brings together senior executives from leading retailers for strategic discussions on optmising tech stacks, driving customer retention and engagement, and channel strategy excellence — bringing ecommerce professionals and retail leaders together for meaningful industry dialogue.
The digital retail landscape is constantly evolving. With cost-of-living pressures front of mind for customers, retailers must provide value at every stage of the customer journey in order to remain relevant in a competitive and saturated market. This ecommerce summit addresses the challenges facing the retail industry today.
The Digital Retail Summit explores how leading retailers are navigating this period of uncertainty. Thought leaders from top global brands will share insights and strategies around adapting to changes in consumer behaviour, providing true value to customers outside of discount models, innovating and optimising digital channels, and identifying opportunities for growth. This tech conference is designed for retail leaders and ecommerce professionals across the retail industry.

Insights, Strategy, Action!
2026-06-17 | Sydney
Turn customer understanding into business growth. In today’s data-rich world, the real competitive edge doesn’t come from more information – it comes from the ability to turn data into insights that spark strategy and action.
Insights, Strategy, Action! is an immersive, hands-on program that equips marketers, researchers and business leaders with the tools to transform customer understanding into growth-driving outcomes.

What you’ll learn

By the end of the course, participants will be able to:

Distinguish between data, knowledge, and insight.
Identify roles of different sources of information, including market research and brand tracking
Apply AI tools to optimise insights, strategy, and action outcomes
Link brand knowledge with customer behaviour understanding to uncover patterns that lead to insight
Build insights that reveal customer motivations and unlock business opportunities.
Translate insights into marketing strategies, goals and programs aligned with business priorities.
Apply insights to targeting, segmentation, personas, and customer journeys.
Write insight-driven briefs and use them as catalysts for innovation and creative activation.
Craft and deliver compelling growth stories that inspire stakeholder engagement.

Is this course for me? This course is for…

Marketing, brand, and innovation professionals seeking to strengthen their strategic toolkit.
B2B, B2C, retail, service and consumer marketers
Insights and research teams who want to see their work have greater business impact.
Business leaders who need to connect customer understanding to growth agendas.
Research specialists who want to understand the organisational application of research
Anyone responsible for shaping marketing plans, creative development, or stakeholder engagement.

Digital Marketing Essentials
2026-06-23 | Online
Looking to upgrade your digital marketing skill set? Get ready to master the tools, tactics and touchpoints that drive results online.

Whether you’re a budding marketer, switching careers or looking to stay sharp with the latest insights, this course is your launchpad into digital marketing.
You’ll explore all the major digital channels, from email, social and paid media to SEO, content and customer data. And learn how to connect them into one cohesive strategy that delivers.

What you’ll learn

You’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course, you’ll be able to:

Apply best-practice strategies for email, SEO, social and paid media
Use data and analytics to make smart decisions and measure performance
Combine multiple tactics into one cohesive strategy
Confidently plan and run digital campaigns across platforms

Is this course for me?
This is a Foundation Learning Level course.
It’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights.
With the right foundation, there’s no limit to what you can do next.

B2B eCommerce World Asia Pacific 2026
2026-06-28 - 2026-06-29 | Melbourne, VIC, Australia
Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific.
Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors, this event will empower you to advance your digital strategy.
Celebrate the industry’s finest at the B2B eCommerce Industry Awards 2026 and connect with leaders shaping the future of B2B eCommerce.
Don’t miss this chance to elevate your digital journey!

AI Powered Content & Digital Storytelling
2026-07-02 - 2026-09-03 | Online
Join us for a dynamic full-day workshop, “AI-Powered Storytelling Masterclass,” led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers, business leaders, and creatives, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process.
This workshop will give you the practical skills to harness AI tools to craft more engaging, scalable, and personalised stories across all digital platforms. From brand narratives to social media campaigns, you’ll walk away empowered to create content that captures attention and drives impact.

Website mistakes that are quietly costing you customers
2026-07-14 | Online
You can run the best ads, create the smartest content, and generate the most traffic — but if your website isn’t built to convert, you’re leaking customers every single day. In 2026, where attention spans are short and competition is fierce, the smallest website mistakes can have the biggest revenue impact.
In this one-hour virtual Lunch n’ Learn, we’ll break down the most common [and costly] website mistakes businesses are making right now — and show you how to fix them. From clunky user journeys to missed conversion opportunities, you’ll learn how to transform your website from a pretty brochure into a high-performing sales machine.
What we’ll cover:

The most common website mistakes that kill conversions [and how to spot them]
Why slow load speeds and poor mobile optimisation are silent revenue killers
How weak messaging and unclear CTAs push customers away
The importance of trust signals and credibility markers in 2026
UX and CRO principles every brand should be applying today
Real examples of websites before + after conversion-focused redesigns
Quick wins you can implement immediately for better results
Plus more [but it’s too good to share here, and we’re renowned for surprise n’ delight’n in these sessions!]

Copywriting with AI
2026-07-19 | Online
Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support, only to realise that without a strong foundation in copywriting, it is difficult to judge quality, refine output or achieve meaningful results.
This engaging 3 hour workshop bridges that gap. It brings together the fundamentals of human copywriting with practical, structured AI prompting techniques. Participants will learn how to think like an experienced copywriter first, then use AI to augment their skills, improve efficiency and elevate the quality of their writing. The focus is not on replacing human judgement, but on creating a powerful human and AI workflow that delivers better outcomes.

TikTok Marketing
2026-07-22 | Online
TikTok has completely transformed the way brands reach audiences — but with its fast-moving trends and powerful algorithm, it can be tough to keep up. Many businesses post without a clear strategy, only to see low views, minimal engagement, and wasted effort.
In this practical workshop, SMC will teach you how to use TikTok strategically to grow your audience, create content that performs, and turn views into real business results. You’ll learn how the algorithm works, how to create high-impact videos, and how to collaborate with creators and influencers to boost your brand visibility.
By the end, you’ll have the tools and confidence to build a results-driven TikTok presence — with a clear strategy, measurable goals, and the know-how to create content that resonates and converts.

Online Retailer Conference & Expo 2026
2026-07-22 - 2026-07-23 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
Where 3,800+ industry leaders, innovators, and entrepreneurs come together to explore the latest trends and technologies shaping the future of ecommerce. Online Retailer offers the opportunity to network, learn from 200+ expert speakers, and discover cutting-edge solutions from 150+ providers, all helping you drive your business forward.
Whether you’re looking to optimise your ecommerce strategy, enhance customer experience, network with industry peers or stay ahead of the competition, our conference and expo are designed to provide valuable insights and actionable takeaways for every online retailer.

CMO Summit 2026
2026-07-22 - 2026-07-23 | Crowne Plaza Surfers Paradise, QLD
At the CMO Summit, you will experience a dynamic programme featuring visionary keynote presentations, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.

The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.

KEY TOPICS

MARKETING REIMAGINED WITH AI
Integrating AI, predictive analytics, and dynamic personalization to boost effectiveness, expand reach, and deliver measurable impact

BRAND CREDIBILITY IN THE DIGITAL AGE
Building credibility in an era of misinformation, AI-generated content, and growing consumer scepticism

EMPOWERING MARKETING TALENT
Cultivating top marketing talent and continuously upskilling teams to excel in a fast-evolving landscape

CMO AS A VALUE MAXIMIZER
Balancing budget constraints with ambitious growth expectations to ensure every marketing investment delivers tangible business outcomes

DYNAMIC OPERATIONS
Leveraging real-time data, agile processes, and strong interdepartmental alignment to optimize performance amid uncertainty and rapid market shifts

MARKETING IN SYNC
Driving results by aligning efforts across functions to deliver seamless, high-impact campaigns

2026 Mumbrella Awards
2026-07-23 | The Star, 80 Pyrmont Street, Sydney, New South Wales, 2009, Australia
These awards are media and marketing’s ultimate gala celebrating the standout work, ideas and teams that, over the past 12 months, have shaped culture, driven commercial impact and pushed the industry forward.
Across 36 categories spanning marketing, advertising, media, production, PR and communications sectors, Mumbrella has introduced a clearer thematic structure, grouping categories across Campaign Excellence, Craft and Innovation, Specialist Disciplines, Agency and Team Awards, and Culture and Values. The result is a more intuitive framework for entrants and jurors alike, while preserving the breadth and prestige the Mumbrella Awards are known for.
New pinnacle awards, including Brand of the Year and Holdco of the Year, raise the bar at the top end of the program. The introduction of a live component for Industry Leader of the Year at Mumbrella360 further reinforces transparency, credibility and community engagement, while keeping the majority of scoring firmly in the hands of our expert jurors.
The ambition is simple: to recognise work that not only stands out creatively, but stands up commercially, culturally and strategically. Make sure you carefully review the refreshed entry criteria before you commence crafting your success stories.

2026 AWARD CATEGORIES

Campaign Excellence

Ad Campaign of the Year
Creative Effectiveness
Omnichannel Campaign of the Year
Small Budget, Big Impact
Purpose and Impact Campaign

Craft and Innovation

Film and Motion Craft
Design and Visual Craft
Digital and UX Craft
Real-Time and Responsive Marketing
Creative Excellence in AI and Emerging Tech
TV Ad of the Year

Specialist Disciplines

Media Campaign of the Year
Best Use of Retail Media
Social-First Idea of the Year
Best Influencer or Creator Strategy
Experiential and Live Campaign of the Year
Content Marketing Strategy of the Year
Best Use of Data and Insight in Marketing

Pro Bono Campaign of the Year
Sustainability and Responsibility in Marketing

Agency and Team Awards

Agency of the Year – NOMINATED ONLY
Creative Agency of the Year
Media Agency of the Year
PR Agency of the Year
Full-Service Agency of the Year
Independent Agency of the Year
Emerging Agency of the Year
Specialist Agency of the Year
Marketing Team of the Year
Sales Team of the Year
Emerging Talent
Brand of the Year
Holdco of the Year – AGGREGATE SCORE ONLY
Industry Leader of the Year

Culture and Values Awards

Mumbrella Award for Bravery
Mumbrella Award for Collaboration
Mumbrella Award for Culture
Mumbrella Award for Innovation

B2B Marketing Fundamentals
2026-07-23 | Online
Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia, with helpful comparisons to B2C and reference to relevant marketing theory.
Who should attend
From entry-level marketers to seasoned B2B practitioners (10 years+), the course caters for all levels, with the opportunity to work individually and within small groups to apply the content.
Topics Covered

Account Based Marketing theory & practice
Buyer Group Marketing theory & practice
Growing B2B Brands via Category Entry Points
Analysing B2B campaign types by effectiveness & role
Product Led Growth ‘vs’ Sales Led Growth
Modern Sales, Business Development and Marketing organisational structures & KPIs / benchmarks

Case studies and mini-tasks are peppered throughout the content to enable discussion and debate.
Learning Outcomes

Describe and apply B2B marketing principles, throughout the funnel (both acquisition and retention)
Understand the tension and synergies between Sales, BD and Marketing
Have an objective view of the promises of Product Led Growth models
Walk away with a clear view of any ‘gaps’ and areas to prioritise in your own B2B marketing efforts
