DigiMarCon Asia Pacific 2022
2022-09-15 - 2022-09-16 | Online
DigiMarCon Asia Pacific 2022 Digital Marketing, Media and Advertising Conference will take place September 15th to 16th, 2022, Online; Live and On Demand.

It’s the one digital marketing event for marketing professionals in Asia Pacific you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon Asia Pacific 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.
This year’s edition will feature topics such as:

Account-Based Marketing
Behavioral & Neuromarketing
Content Marketing
Conversational Marketing
Conversion Rate Optimization
Data Science & Big Data
Email Marketing
Geo-Targeting &Proximity Marketing

Growth Hacking
Inbound & Outbound Marketing
Influencer Marketing
Mobile Marketing
Native & Contextual Advertising
Omnichannel Marketing
Paid Search Marketing
Personalization & Privacy

Podcast & Webinar Marketing
PR & Cause Marketing
Predictive Analytics & Attribution
Programmatic Advertising
Sales & Marketing Automation
Search Engine Optimization
Shopper Marketing
Smarketing & Customer Experience

Social Commerce
Social Media Marketing
UI / UX Design
User-Generated Content
Video Marketing
Viral & Buzz Marketing
Visual & Voice Search
Web Analytics

Metrics and Measurement Friday Forum
2022-09-16 11:30 - 13:00 (Australia/Melbourne) | Online
Join us for our Metrics & Measurement Friday Forum to learn how to become an analytics pro, even if (and especially if), the thought makes your eyes glaze over.
Register to attend and you’ll get three educational sessions, live Q&A, and resources.

MOPsCon - Marketing Operations
2022-09-20 - 2022-09-21 | Online
We invest in people because technology can’t run itself.
Don’t miss this opportunity to discover, learn, and connect with other people passionate about Marketing Operations (MOPs) and martech!

MOPsCON is created by MOPs professionals for MOPs professionals.
This is not just a fluffy event with buzz words–we are technical practitioners and experienced business leaders who have curated speakers that will teach you the skills you can implement tomorrow.

Digital Marketing For Financial Services Midwest Summit 2022
2022-09-21 - 2022-09-22 | Online
This event is dedicated to highlighting best practices in marketing innovation and ROI optimization. Hone your marketing approach with unparalleled expertise and stay one step ahead of your competitors.

Explore emerging strategies and trends for marketing in a post-pandemic world.
Strike the perfect balance between high tech and high touch to create loyal and engaged brand advocates.
Prioritize content marketing and drive loyalty with relevant messaging.
Increase personalization, identify segments and grow conversions.
Benchmark best practices with 40+financial marketing leaders from North America’s most successful brands.

Learn and network with top digital marketers from Charles Schwab, Prudential Financial, U.S. Bank, Tompkins Financial, Enterprise Bank & Trust, GreenPath Financial Wellness, BNY Mellon Wealth Management, AllianceBernstein and many more!

SOURCE STRATEGIES FROM INDUSTRY THOUGHT LEADERS

Discover how top financial institutions are leveraging data to maximize digital ROI.
Access crucial insights from Charles Schwab to create an omnichannel experience for better engagement.
Take away proven strategies from practical case studies and exclusive panel discussions.
Meet with 40+ senior financial executives and benchmark your digital marketing plans against theirs.

LIVE. INTERACTIVE. IMMERSIVE.

Connect with exclusive knowledge and unparalleled networking opportunities at the touch of a button.
This immersive virtual experience offers you key benefits, including:

LIVE interactive sessions with Q&A, polls and engagement opportunities
Networking with industry leaders you wouldn’t otherwise have access to
Matchmaking tools to help you connect and build relationships with fellow attendees based on similar interests and career objectives
Fun contests, prizes for participation and quizzes to test your knowledge and ensure you get the most out of the conference
On-demand content for an in-depth learning experience that can be viewed anytime, 24/7

Intro to Instagram Marketing
2022-09-22 | Online
With over 1 billion users, 80% of which follow a business, Instagram is dominating the social media landscape, and they’re here to stay.
In this two-hour livestream, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover how to incorporate Instagram as an important part of your overall social media strategy, how to leverage data from Instagram insights to drive decisions, and different apps to help with your planning and content strategy. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to own your Instagram game!

Intro to Facebook Ads
2022-09-22 | Online
With over 2.8 billion active users, and 1.84 billion users that are visiting daily, Facebook is the place to be when it comes to advertising your business!
In this free, two-hour livestream, you’ll learn how to make the most of Facebook advertising. We’ll focus on specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll learn the tools and tricks to run more effective Facebook ads. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to grow your business through Facebook ads!

Traffic & Conversion Summit
2022-09-27 08:00 - 2022-09-29 17:00 | Online
Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion Summit…

NEW TRAFFIC CHANNELS

With changing customer behavior and the impact of iOS 14, it’s harder (and more expensive) than ever before to advertise on traffic channels like Meta. T&C 2022 will break down the brand-new traffic sources (like Telegram, Discord and the Metaverse) that are available and tell you how you can leverage them to get more attention while lowering acquisition costs.

NEW SELLING MODELS

The days “traditional” selling models are out the door. But that has led to the discovery of brand new selling models that have made MASSIVE impacts on businesses across the world. We’re bringing in the experts to share exactly what’s working right now and how they’re yielding higher sales and making their customers happier (and then selling MORE to them!).

NEW CONVERSION BREAKTHROUGH

Our digital marketing experts have done thousands of landing page, order form, ad, and email testing in the last 6 months and they’re ready to share dozens of “copy and paste” split-tests that you can test and roll out at your own company. Not only that… but they’ll show you how to optimize like a champ so that you can take your business to the next level.

PLUS ULTRA-CURRENT BREAKOUT SESSIONS

T&C 2022 will have 8 different content tracks jam-packed with actionable content. Hear from marketing’s best about what it means to thrive in a digital-first world. We’ll be covering TikTok ads, how to win big on social, content marketing funnels (that actually work!), the creator economy, list building, and segmentation, what’s working on email, and much, much more.

The MarTech Conference 2022
2022-09-28 - 2022-09-29 | Online
As B2B and B2C customers continue to engage in digital environments, their expectations of seamless, efficient, and memorable purchasing experiences continue to rise.

Add to that the increasingly critical role of customer data, marketing automation, and beyond – plus the staggering volume of tools for streamlined management – and you get an unprecedented wealth of challenges and opportunities to connect with your customers and stay ahead of your competitors.
Join us online at MarTech, September 28-29, for FREE to easily and efficiently discover dozens of tools and tactics that will empower you to:

Identify and connect with customers based on their current relationship with your brand
Orchestrate and personalize exceptional customer journeys that nurture strong retention
Message customers with a single, authentic voice to encourage desired actions
Engage and delight customers across marketing channels, devices, and internal functions (everything from sales to customer service)

ANA Data & Technology Conference 2022
2022-10-03 - 2022-10-04 | Online
Data and technology is the single most comprehensive driver in marketing today. While most companies have a data-driven vision and have invested heavily in new talent, few have realized its full potential.
The 2022 ANA Data & Technology Conference will explore data strategies, supporting technological innovations, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place now and tomorrow.
The program will feature leading marketers, data practitioners, and service providers, as well as industry experts and marketing technology leads, who will show both why and how data and technology drives personalization at scale, increases brand loyalty and engagement, and delivers a better customer experience and brand growth.
This two-day event offers actionable insights for data-inspired marketers, data and technology practitioners, brand leaders, agencies, and industry service providers. Attendees will take away key learnings and foresights that will help them drive sustainable growth at their organization, including:

What’s next in martech and how brands are leveraging martech to measure and optimize their various marketing programs.
The latest approaches to building owned data sets and leveraging the most current analytic techniques to derive actionable insights.
Developing a talent strategy for building a future-forward data and analytics organization and data-inspired culture.
Keeping consumer privacy and trust at the center of your data strategy and driving an industry solution for responsible data use.
The latest best practices, trends, and tools for marketing in the metaverse and Web 3.0.

Reshape 2022
2022-10-05 | Online
RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience.

Join a community of CMOs, CDOs, CEOs, customer experience experts, product leaders, digital disruptors, and changemakers to explore best practices from top brands, success stories and iconic technologies that enable companies to see their customers in a different light, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends, industry-first technologies, new approaches in CX, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement.
Marketing as we know it is over. This is our call for a mindshift — away from “delivering,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.

Future of Marketing in Financial Services
2022-10-06 | Park Hyatt Melbourne
With a successful series of flagship financial services events under our belt, FST Media is proud to present our inaugural Future of Marketing in Financial Services event, coming to you live in Melbourne this October!
The jam-packed full-day event will bring together industry-leading figures, top marketing innovators and their teams behind it all to interrogate where the future of marketing in financial services is heading – especially in this post-pandemic environment.
There’s no question that the appetite for revolutionary technology continues to grow exponentially and the marketing sphere remains ever-changing. With the day divided into five key pillars, attendees will get a taste of everything from technology innovations in the space to a deep dive on MarTech Stacks to breaking down the future of the customer.
Immersive roundtable discussions will complement on-the-day presentations and encourage knowledge sharing and peer-to-peer engagement, which is why this is a date on the industry calendar you won’t want to miss.
Featured Topics include:

MarTech Stacks– Pull back the curtain and see the technology that powers marketing
A View from the Top– Deep dive with our Marketing Leaders Panel Discussion
Shadow IT– How to ensure you’re not creating a security risk for your organisation
The Future of Loyalty– How can brands nurture customers and increase loyalty in an ever-changing market
Data– Creating seamless experiences for customers through personalisation
Automation –Harnessing the Power of Intelligent Automation
CX– The Melting Pot — What Does Great Customer Service Look Like In 2025
Personalisation– Hyper-Personalisation: How will the creepy line shift in 2023 and beyond

BrightonSEO 2022
2022-10-06 - 2022-10-07 | Online
brightonSEO is a search marketing conference and series of training courses held, not surprisingly, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd.

Content Strategy Conference 2022
2022-10-09 - 2022-10-12 | Online
The conference world is changing, and CMC is leading the way. Virtual learning is the way to go, and here to stay. On-demand access to content is a must, to start the learning now. And networking and collaboration face-to-face must continue, to get us all on the same page.

Secure your FREE, virtual 3 Day Ticket to access 70 sessions, 12 keynotes, and 6 workshops launching November 9-12th, 2022.

CopyCon 2022
2022-10-14 - 2022-10-15 | The Kirribilli Club Sydney, 11 Harbourview Crescent, Lavender Bay, NSW, 2060
CopyCon, Australia’s favourite dedicated copywriting conference is back in 2022.
From client management and content marketing, to multicultural copywriting, health copywriting, SEO, personal branding and conquering imposter syndrome, CopyCon is overflowing with good stuff this year.
The event will also feature an exclusive Mastermind day on Friday 14 October, with the opportunity for attendees to workshop with seven top experts on topics including scaling-up, prices and packaging, websites and SEO, and effective time management.
Founder of CopyCon and The Clever Copywriting School, Kate Toon, says the event is shaping up to be the best it’s ever been in 2022, after having to be put on hold for the past three years:
“After the Zoom fatigue and working from home doldrums of 2021, the copywriting community has been crying out for opportunities to connect with real people, in real life, again. The line-up of speakers, amazing topics and money-can’t-buy collaborations that come out of CopyCon mean we have people travelling from all over Australia to attend,” says Kate.

Conex: The Digital Destination
2022-10-20 - 2022-10-29 | Online
Marketers are known for their ability to adapt, yet no one could have envisioned what 2020 would bring. Even the best-laid plans have had to adjust as we learn to stabilize, reinvent and grow.
Yet, while the world around us is changing, expectations of us are largely the same. We still need to leverage content to drive engagement and meet pipeline, revenue, and retention goals quickly in order to meet targets that are only growing larger.
Fear not marketers. As always, we have your back.
Join us for Conex: The Digital Destination, a new virtual event that spans over three weeks and focuses on connecting industry leaders and marketing peers to share best practices and strategies for creating campaign destinations.
The best part? You only need to register once to access all three event days!

2022 AMI Marketing Excellence Gala
2022-10-20 17:00 - 22:30 | Doltone House, Hyde Park, Sydney, SYD, Australia
You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday, 20 October 2022.
Join us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms, where guests can mingle with industry peers and colleagues.
The interactive event experience is designed to inspire industry members and foster new connections.

State of Search 2022
2022-10-24 - 2022-10-25 | Online
This is “THE” conference to learn from the actual practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you, your company, or your clients.
Join us October 24-25, 2022 for State of Search, a digital marketing conference like no other. The State of Search offers the best, brightest, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing, from all over the world, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence — whether you’re in-house, in an agency, or in business for yourself.
Some of the Top Speakers in the Digital Marketing industry will be at State Of Search in 2022.
How would it help your agency, your business, or your clients to gain actionable tips, tricks from some of the top pros who specialize in digital marketing?
If you answered extremely valuable, then this is the place to be in October!
Are you struggling with keeping up with the constant changing of social media, google, and there algorithm updates or what about just some simple marketing wisdom? We are here to help you gain confidence with actionable items you can take with you to build your confidence.
No matter where you are in your online marketing journey, from digital newbie to digital veteran, State of Search offers a Texas-sized dose of insight and inspiration from leading marketing pros.
There’s nothing like State of Search. The connections that are made, the knowledge that has been gained as well as the ability to see all the recordings of the event. Be ready for 2023 and the growth of your clientele or business for the new year!
This will end your year with the icing on the cake of seminars. Let 2023 be your Best Year Ever with your premier digital marketing conference.

Extensive programming on SEO, local SEO, PPC, and social media marketing
Virtual conference sessions, held online, or in-person with access to all of the recordings and our learning platform.
Networking opportunities and personal connections that will last a lifetime!
Industry experts from all across the world at a fraction of the cost of other national conventions
Practical, hands-on content from speakers and attendees who really care and want to help You succeed.

Litmus Live 2022
2022-10-25 - 2022-10-26 | Online
Don’t miss your chance to join the premier email marketing event for email pros, by email pros–with a FREE or paid ticket option!

Log in from anywhere for two action-packed days of:

Keynotes, live and on-demand sessions from thought leaders in the email community
Interactive roundtables hosted by speakers, sponsors and the Litmus team
Virtual networking opportunities with other attendees, speakers and Litmus staff
Daily live email optimization sessions for real-time feedback from Litmus email pros

Hot Tips - Creating Effective Marketing Buyer Personas
2022-10-25 12:30 - 13:30 | Online
As marketers and business owners, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas, to who are we speaking? (hint: nobody, according to our host!)
Creating a data-driven buyer persona can be overwhelming, but it doesn’t have to be! Join us for all the hot tips to create a living, scalable marketing buyer persona, with this fun, practical, expert-led webinar.

Takeaways

Recognise the importance of buyer personas for your brand or business

Hear top buyer persona dos and don’ts from Jay, a seasoned marketing strategist for global FMCG brands.

Gain practical tips to build and activate your buyer personas.

Social Media Strategies Summit 2022 #SMSSUMMIT
2022-10-26 - 2022-10-27 | Online
Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals.
6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success
Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.
Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.
Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.
Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.
Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Mumbrella Travel Marketing Summit 2022
2022-10-27 | Four Seasons Sydney, 199 George Street, Sydney, New South Wales, 2000, Australia
The nation is emerging from one of its most challenging periods – travel and tourism face uncharted territory and will likely be one of the last industries to recover from the damage of the pandemic. But there is still plenty going on in the background as well as the foreground.
The Mumbrella Travel Marketing Summit gives the stage to senior marketing leaders in travel and tourism to share their insights as they look for new opportunities and the return of old ones. Don’t miss the chance to network with travel marketing counterparts and hear from those who are at the front of the recovery effort.

LocalU Advanced Virtual 2022
2022-11-02 | Online
Did you have FOMO after missing LocalU Advanced in Denver this July? Well, we have your solution! We’re going virtual again for our November 2022 event!
As always, we promise completely new content, never presented before at ANY conference!

Guru 2022
2022-11-02 - 2022-11-03 | Online
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live, virtual sessions from industry experts that will take your email marketing programs to the next level.

Product Marketing Summit
2022-11-03 - 2022-11-04 | Sydney, NSW, 2000
In November 2022, Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Sydney to share Product Marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.
Join the largest gathering of product marketers who live at the intersection of product, marketing & sales. In just one day you’ll hear about:

Engage, convert, retain; Understanding the customer
Creating demand and go-to-market strategy for your product
Deciding your products positioning and messaging
Ensuring salespeople and customers understand your product
Driving the application and usage of your product
Building product marketing teams for success
Using data to drive product decision making
Defining your product audience

Marketing Tech Symposium 2022
2022-11-03 08:00 - 2022-11-04 17:00 | Crowne Plaza Hunter Valley, 430 Wine Country Dr,, Lovedale, NSW, 2325, Australia
Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However, as consumer expectations continue to evolve, and with an increased focus on customer empowerment, brands need to differentiate effectively, and engage with their customers how, when, and where they want.
Navigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth?
Join us at the Marketing Tech Symposium to:
Discover how to use marketing technology to better understand, reach and engage your customers
Learn from inspiring international keynote presentations and local case studies
Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.
Learn, network, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan.
This year’s topics include:
– Secret showcase session: Get under the hood of one of the best, most successful MarTech stacks in the region
– A data science & CFO perspective: democratising data and data reflexes, how to best action data when you’re drowning in it
– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?
– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives
– Bridging the capability, talent & skillset Gap
– Build, buy or hybrid and bringing your media inhouse
– The future of MarTech: The rise and role of No-Code /Low-Code, Headless Commerce and APIs
– The Rise of BigOps, MarketingOps, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business
– How do you assess, benchmark, and select the right MarTech for your corporate and marketing goals & requirements?
– Time is your number 1 enemy, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile
– How much Personalisation is too much, from a Privacy and Business Investment (Overkill) perspective?

SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
2022-11-03 12:00 - 16:00 | Online
Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
2022-11-03 12:30 - 16:00 | Online
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

Content Marketing Conference 2022
2022-11-09 08:00 - 2022-11-11 17:00 | Online
The marketing world is changing, and CMC is leading the way. Virtual is the way learn, and it’s here to stay. Content must be available on-demand, long after our conferences passes by. And audience engagement is now our mantra, with humor and emotional triggers making us fly.

Workshop: Content Strategy & Copywriting
2022-11-09 12:30 - 16:00 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

SMX Next 2023
2022-11-15 - 2022-11-16 | Online
Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot.
Regain control at SMX Next.
Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes, so you can continue to create successful, future-forward strategies and campaigns that deliver ROI.
After two intense days of training, you’ll walk away with fresh insights, emerging opportunities, and must-know, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond. (Can’t attend live? Instant on-demand access is included with your free pass!)
