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DTSTART;TZID=Australia/Melbourne:20220211T113000
DTEND;TZID=Australia/Melbourne:20220211T123000
DTSTAMP:20260405T024951
CREATED:20220108T011305Z
LAST-MODIFIED:20220125T072032Z
UID:20959-1644579000-1644582600@marketing.com.au
SUMMARY:Future Trends Friday Forum
DESCRIPTION:Marketing seems to get more complex by the day\, and it can be hard to know which trends and technologies are worth your—and your customers’—time. Join us as we look ahead to the trends\, platforms\, and metrics that will matter in the future and learn how you can start planning for them now. Sponsored by MNTN.
URL:https://marketing.com.au/event/future-trends-friday-forum/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220215T200000
DTEND;TZID=Australia/Melbourne:20220215T210000
DTSTAMP:20260405T024951
CREATED:20220108T012653Z
LAST-MODIFIED:20220125T072032Z
UID:20969-1644955200-1644958800@marketing.com.au
SUMMARY:Ace those Ads: Guide to Google Ads Campaign Optimisation
DESCRIPTION:As of 2021\, Google owns 92% of the global search market share and their ads can increase brand awareness by a whooping 80%. Evidently\, Google dominates the search advertising market\, making it critical to make full and proper use of this tool to place your business ahead of the competition. \nJoin us in this event as we bring you through best practises to optimise your Google Ads Campaign to increase brand visibility\, maximise conversion rates and explore options to minimise customer acquisition costs. Learn how to target the right audience at the right time with your product or service. This is ever more relevant given the constant changes in consumer behaviour due to COVID-19 and shifting trends in the markets where traditional approaches no longer reap the best returns on investment anymore. \nThis event is perfect for marketers\, small business owners or anyone who is interested in learning more about creating effective Google Ads Campaigns including how to optimise your google ads account on a tight budget and test your ads\, content and messaging to suit your unique brand voice.
URL:https://marketing.com.au/event/ace-those-ads-guide-to-google-ads-campaign-optimisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220216T153000
DTEND;TZID=Australia/Melbourne:20220216T163000
DTSTAMP:20260405T024951
CREATED:20220108T012549Z
LAST-MODIFIED:20220125T072032Z
UID:20967-1645025400-1645029000@marketing.com.au
SUMMARY:Brand Creation: The Good\, the Bad\, and the Ugly
DESCRIPTION:A business’s branding is more important than you might think. With the huge amount of competition today\, businesses must go above and beyond to ensure they stand out. To do this\, businesses need to invest in developing a strong brand that will provide the audience with a credible voice that people want to listen to and eventually\, support. \nBranding done right gives you better customer recognition and loyalty\, higher advertising effectiveness\, and boosted employer branding and employee motivation and retention. To ensure that your organisation can establish an identity that sets itself apart from the competition\, you will have to create a solid branding strategy. \nLearn from our panel of branding experts as they discuss their lessons from great and not-so-great branding efforts\, what a strong brand identity consists of\, and how one can build and maintain a strong and authentic brand.
URL:https://marketing.com.au/event/brand-creation-the-good-the-bad-and-the-ugly/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220217T120000
DTEND;TZID=Australia/Melbourne:20220217T130000
DTSTAMP:20260405T024951
CREATED:20220108T012004Z
LAST-MODIFIED:20220125T072032Z
UID:20963-1645099200-1645102800@marketing.com.au
SUMMARY:Time for an Upgrade: How to Measure Effectiveness in 2022
DESCRIPTION:If cookies are going away (they are)\, and if you should move on from last click attribution (you should!)\, then how should you measure for success in 2022? \nWhat will success look like and how will you know? How will you represent success to the business? \nFollowing on from their last AMI webinar\, Hack your Data & Decide where to spend your next Ad Dollar\, Audience Group will fill you in on how to upgrade your approach to measurement. \nWebinar Key Takeaways: \n\nTech giants like Facebook & Google move the goal posts. Make your own!\nPractical advice on what you should be measuring\, how & why\nROI is different than profit & why that matters\nHigh level understanding of Evidence Based Advertising and Excess Share of Voice (ESOV)\n\nAbout the presenters: \n\n  \nJames McDonald\nDirector and Co-Founder\nAudience Group \nIn his 22+year career\, James worked for ad agencies DDB and OMD\, headed up large accounts at Mojo\, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business\, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder\, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil\, Industrial Australia)\, media strategy (Audience Group) and advertising analytics (Audience Analytics) \nTom Evans\nManaging Director and Co-Founder\nAudience Group \nAfter a not-so short stint on the product side at Microsoft\, Tom embraced a career in branding\, digital\, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM\, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising)\, Audience Group (media strategy) and Audience Analytics. \nJames and Tom believe most advertising is a waste of money\, which is a driving force behind their evidence-based ethos.
URL:https://marketing.com.au/event/time-for-an-upgrade-how-to-measure-effectiveness-in-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220222
DTEND;VALUE=DATE:20220224
DTSTAMP:20260405T024951
CREATED:20220108T011619Z
LAST-MODIFIED:20220125T072032Z
UID:20961-1645488000-1645660799@marketing.com.au
SUMMARY:7th Annual Digital Marketing For Financial Services West Summit
DESCRIPTION:The only event series dedicated to digital marketing trends and technology relevant to the financial services industry. \n\nThe 7th Annual DMFS West Summit brings together financial services VPs\, Directors and CMOs from across the North American West. Secure your spot today and: \n\nDrill down into changing customer expectations with mission-driven marketing.\nCapitalize on the wealth of available data to increase ROI and seize growth opportunities.\nImprove efficiency and effectiveness with a digital marketing OSR (Operational System of Record).\nLeave with best practices from 30+ senior FinServ marketers.\n\nCollaborate with digital marketing champions from award-winning organizations\, like U.S. Bank\,Prudential Financial\, BMO\, Tangerine Bank\, Mutual Credit Union\, First Command Financial Services and many more! \n\nSOURCE ACTIONABLE DIGITAL MARKETING STRATEGIES\n\n\nEnsure your social media marketing is relevant and resonant using proven tips and techniques from experts at Vancity\, Prudential and BMO.\nTake away proven strategies from leading neo bank Ally and other financial disruptors to capitalize on digital opportunities of the future\, including gamification and the metaverse.\nDiscover how TD Bank is achieving greater impact by building content that is genuinely beautiful and compelling.\nDevelop a blueprint to secure buy-in for marketing as an investment\, not a cost\, with the help of Tangerine Bank’s CMO.\nConsult our executive panel to learn how high impact mission-driven marketing is attracting new customers and increasing loyalty.
URL:https://marketing.com.au/event/7th-annual-digital-marketing-for-financial-services-west-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220222
DTEND;VALUE=DATE:20220225
DTSTAMP:20260405T024951
CREATED:20220108T010814Z
LAST-MODIFIED:20220125T072032Z
UID:20955-1645488000-1645747199@marketing.com.au
SUMMARY:Challenger Brands Summit 2022
DESCRIPTION:In an ever-shifting marketing landscape\, innovation\, agility and consumer insights can make or break a business. Legacy brands with well-established names and challenger brands breaking into the space must stay equally competitive to gain and retain a loyal audience. Join Adweek for the fourth-annual Challenger Brands summit\, a signature Brandweek series event\, to learn from disruptive and legendary brands that are redefining the industry. This year\, we’ll explore eight crucial topics ranging from e-commerce to live marketing\, UX and more.
URL:https://marketing.com.au/event/challenger-brands-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220223
DTEND;VALUE=DATE:20220225
DTSTAMP:20260405T024951
CREATED:20220108T011101Z
LAST-MODIFIED:20220125T072032Z
UID:20957-1645574400-1645747199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2022
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. \n\n\n6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-2022/
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220302
DTEND;VALUE=DATE:20220306
DTSTAMP:20260405T024951
CREATED:20220220T105442Z
LAST-MODIFIED:20220220T105604Z
UID:21193-1646179200-1646524799@marketing.com.au
SUMMARY:Women In Publishing
DESCRIPTION:The biggest virtual event for women in the publishing industry! \nOver 40 workshops for Nonfiction/General\, Fiction\, and Children’s book authors! \nThis event is for: authors\, editors\, publishers\, marketers. Culminating on International Women’s Day\, we celebrate\, empower\, encourage\, and support women writers and professionals in the publishing industry. \n4 days: \n\nDay 1: Writing Craft\nDay 2: Editing\, production\, routes to publishing\nDay 3: Marketing Extravaganza!\nDay 4: Tools for business growth!\n\nNetworking\, connection\, publishers\, agents\, experts! We’ve got you covered!
URL:https://marketing.com.au/event/women-in-publishing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220309
DTEND;VALUE=DATE:20220311
DTSTAMP:20260405T024951
CREATED:20220220T103731Z
LAST-MODIFIED:20220220T105604Z
UID:21183-1646784000-1646956799@marketing.com.au
SUMMARY:Digital Marketing Summit
DESCRIPTION:Digital Marketing leaders are facing a barrage of new challenges around acquisition\, retention\, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic. \nSense check your approach with likeminded industry experts\, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively. \nConnect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. \n 
URL:https://marketing.com.au/event/digital-marketing-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220315
DTEND;VALUE=DATE:20220318
DTSTAMP:20260405T024951
CREATED:20220205T070419Z
LAST-MODIFIED:20220220T105604Z
UID:21120-1647302400-1647561599@marketing.com.au
SUMMARY:Adobe Summit — The Digital Experience Conference
DESCRIPTION:Join a community of Experience Makers from around the world to learn\, be inspired\, and make connections that will empower you to create better\, more personalized customer experiences. \n\nLearn how top brands from around the world create loyal customers through exceptional experiences.\nGain and amplify skills from more than 200 sessions and training workshops.\nDiscover Adobe’s current strategy\, vision for the future\, and new product capabilities.\nMake solid connections and build your network with other Experience Makers.\nExplore how to make the most of your Adobe Experience Cloud investment.\n\n  \nMeet innovators across industries and roles.\n\n\nAdvertisers\nAnalysts\nContent managers\nData scientists\nDesigners\nDevelopers\nDigital marketers\nEcommerce professionals\nEmail managers\nIT executives\nIT managers\nIT professionals\nMarketing executives\nRetailers\nProject managers\nPublishers\nSales professionals\nSocial marketers\n\nFind your path to knowledge. \n\nAnalytics for Customer Journeys\nB2B Marketing\nCollaborative Work Management\nContent Management for Personalized Experiences\nOmnichannel Marketing and Optimization\nCustomer Data Management\nDigital Commerce\nDeveloper Ecosystem\nPersonalization at Scale\nTrends and Inspiration
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Online,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220316
DTEND;VALUE=DATE:20220319
DTSTAMP:20260405T024951
CREATED:20220205T065630Z
LAST-MODIFIED:20220220T105604Z
UID:21117-1647388800-1647647999@marketing.com.au
SUMMARY:CMO Digital Summit 2022
DESCRIPTION:CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic. \nSense check your approach with likeminded industry experts\, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively. \n\n\n\n\n70 Attendees\n100% Senior Executives\n9 Hrs Industry Insights\n\n\n\n\nConnect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. \nOur summits are designed to help you: \n\n\nBuild new connections with likeminded senior leaders\nStay current with emerging business trends\nUnderstand the impact new technology can make\nDe-risk new projects by gaining a broad range of insights\nAccelerate key projects through meaningful new partnerships\nDownloadable and actionable takeaways
URL:https://marketing.com.au/event/cmo-digital-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220317
DTEND;VALUE=DATE:20220319
DTSTAMP:20260405T024951
CREATED:20220205T025509Z
LAST-MODIFIED:20220220T105604Z
UID:21105-1647475200-1647647999@marketing.com.au
SUMMARY:Design Research 2022
DESCRIPTION:Design Research 2022 takes a deep dive into all things related to research for design work. \nTaking all aspects of research\, from initial assessment to planning and conducting\, and analysis and use. The event is divided into 1 day of workshops followed by 2 full days of conference presentations. \nAbout the Event\nDesign Research 2022 will pick up on the themes of conducting design research under various conditions\, and with diverse groups; research operations; and positioning design research within product and service teams. \nThe event will be hosted online\, broadcasting live from Sydney. \nWho Should Go\nWhether you work alone or in a team\, Design Research 2022 is ideal for anyone who undertakes research for a design project or product. \n\nDesign researchers\nDesigners\nProduct owners\nDesign Consultants\nand those aspiring to enter the field\n\nMost sessions are aimed at current practitioners\, but we encourage those new to research to attend. \nDon’t forget to tag #DR2022 on socials!
URL:https://marketing.com.au/event/design-research-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220322
DTEND;VALUE=DATE:20220324
DTSTAMP:20260405T024951
CREATED:20220220T104318Z
LAST-MODIFIED:20220220T105604Z
UID:21185-1647907200-1648079999@marketing.com.au
SUMMARY:DigiMarCon Australia 2022
DESCRIPTION:DigiMarCon Australia 2022 is your chance to …\n\n\nExperience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\nHear from some of the most audacious and thought-provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns March 22nd to 23rd\, 2022 to the iconic Accor Stadium in Sydney\, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon Australia 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-australia-2022/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Market Research,Marketing,PPC,Public Relations,SEO,Social Media,Sydney,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220323
DTEND;VALUE=DATE:20220324
DTSTAMP:20260405T024951
CREATED:20220220T105106Z
LAST-MODIFIED:20220220T105603Z
UID:21189-1647993600-1648079999@marketing.com.au
SUMMARY:Domopalooza 2022
DESCRIPTION:Join us as we gather the leaders of the modern BI revolution to share\, learn\, and prepare for the future of data. \nTogether we’ll challenge traditional approaches to BI\, uncover new ways to unlock the value of data\, and put actionable insights in the hands of everyone across your business and ecosystem. \n\n\n\n\nUNLOCK THE POWER OF MODERN BI\nGet a look into the future of the data-driven business and learn ways to gain leverage across your organization \n\n\n\n\n\n\nEXPERIENCE DOMO IN ACTION\nHear exciting product announcements and advancements for the future of the Domo platform \n\n\n\n\n\n\nLEARN FROM YOUR COMMUNITY\nHear case studies and roundtable discussions from your peers to learn modern BI experiences and best practices \n\n\n\n\n\n\nMASTER THE DOMO PLATFORM\nLevel up with workshops led by product experts and superusers
URL:https://marketing.com.au/event/domopalooza-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220328
DTEND;VALUE=DATE:20220401
DTSTAMP:20260405T024951
CREATED:20220220T104759Z
LAST-MODIFIED:20220220T105603Z
UID:21187-1648425600-1648771199@marketing.com.au
SUMMARY:Search Marketing Summit 2022
DESCRIPTION:Search Marketing Summit\, a concept that we started working on 2006\, was the our original branding of our multi stream/multi day conference targeted at the Australian & New Zealand search marketing community\, it set the standard for search marketing conference content here in Australia with sessions specifically built for marketers with an interest in more intermediate to advanced search marketing conferences here in Australia\, the conference also complimented our Search Engine Boot-Camp event that was targeted at entry marketers. \nIn 2007 our Keynote Speaker was Chris Sherman\, having Chris at the event indirectly led to us joining forces with Third Door Media in a licensing agreement to rebrand Search Marketing Summit to SMX Sydney – Search Marketing Expo in Australia. \nWhilst we enjoyed our long relationship with TDM & SMX we decided that SMX Sydney 2015 would mark the end of our licensing agreement for the Search Marketing Expo brand as we seek to recapture our unique Australian brand and identity with Search Marketing Summit\, 2016 see’s us in our tenth year of educating marketers on the fine arts of search engine marketing. \nFrom a content\, delegate and exhibiting perspective nothing will change\, as we are still catering towards search marketing professionals and in house marketers that work within search every day and Barry Smyth will still be responsible for conference programming and speaker selection.
URL:https://marketing.com.au/event/search-marketing-summit-2022/
LOCATION:Sydney\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220329
DTEND;VALUE=DATE:20220331
DTSTAMP:20260405T024951
CREATED:20220205T064900Z
LAST-MODIFIED:20220220T105603Z
UID:21115-1648512000-1648684799@marketing.com.au
SUMMARY:The MarTech Conference 2022
DESCRIPTION:100% free to attend. Available live and on-demand.\n\nJourney into 2022 armed with the tools\, technologies\, and tactics that will help you and your organization overcome critical marketing challenges: Attend MarTech\, online March 29-30\, 2022\, for FREE. \nAt MarTech\, you’ll unlock dozens of tactic-rich sessions led by real-world marketers and successful brands — and discover cutting-edge marketing technologies that save time\, streamline operations\, and boost profits. \nThe entire program is 100% free and 100% virtual — and all sessions and keynotes will be available both live and on-demand so you can train when it fits your schedule. \nRegistration is open! Click the button below to secure your free pass now… and keep scrolling for a preview of what this spring’s sessions will tackle…  \nThe customer has changed. We’ve all changed. Whether we’re talking about consumers\, SMB buyers\, or enterprise purchase teams… the old strategies to persuade someone to click on “Place Order” or sign on the dotted line have gotten tired. \nB2B buyers are reluctant to fill out forms\, very reluctant to spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need or have to abandon their shopping cart when they discover the product will arrive too late or that the shipping cost is exorbitant. \nPeople who have a bad experience won’t come back — and part of the bad experience is treating them like customers rather than like people. Like people your brand is going to recognize when they arrive in an unexpected channel. Like people you want to have an ongoing relationship with rather than just transact business with. \nYes\, marketing technology can help you resolve identities\, understand their needs across multiple channels\, orchestrate a journey (never forgetting that the customer is now in charge of the journey) and deliver personalized experiences. But MarTech isn’t just technology. It’s about the strategies\, beliefs\, and attitudes that support its effective use. \nAcross the board\, we’re going to see smart businesses building communities\, expressing empathy with their customers’ values and trying to solve problems rather than just sell them a product or service. \nWe’re going to see the value of retention\, especially in an experience-driven\, subscription economy. And we’re going to learn that customers are for life\, not just for Christmas. \nExplore these essential themes\, the challenges and opportunities they present modern marketers\, and the marketing technologies that can help you achieve your organizational goals online at MarTech\, March 29-30\, 2022\, for free. \nRegistration will be open soon… complete the form at the top of this page and we’ll keep you posted.
URL:https://marketing.com.au/event/the-martech-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Social Media,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220329
DTEND;VALUE=DATE:20220401
DTSTAMP:20260405T024951
CREATED:20220205T071242Z
LAST-MODIFIED:20220220T105603Z
UID:21122-1648512000-1648771199@marketing.com.au
SUMMARY:Digital Marketing Europe 2022 Conference
DESCRIPTION:Introducing Digital Marketing Europe 2022 Conference\, a virtual 3-day experience including inspiring sessions and keynotes\, hands-on workshops\, networking opportunities and much more! It is an opportunity for global experts at any level to participate\, network\, and advance in their careers! \nWelcome to a 3-day marketers event full of global and local expertise\nOur event will feature over 40 speakers from all over the globe. We made sure you could interact with speakers and ask questions throughout the conference.
URL:https://marketing.com.au/event/digital-marketing-europe-2022-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220403
DTEND;VALUE=DATE:20220404
DTSTAMP:20260405T024951
CREATED:20220306T054207Z
LAST-MODIFIED:20220425T054111Z
UID:21282-1648944000-1649030399@marketing.com.au
SUMMARY:Getting Started with User Experience Design (UX)
DESCRIPTION:Discover how design shapes our online experiences. Step into the world of user experience design with General Assembly. During our introductory workshop\, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Learn what the world of UX design encompasses and why it matters.
URL:https://marketing.com.au/event/getting-started-with-user-experience-design-ux/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220405
DTEND;VALUE=DATE:20220406
DTSTAMP:20260405T024951
CREATED:20220306T054321Z
LAST-MODIFIED:20220425T054111Z
UID:21285-1649116800-1649203199@marketing.com.au
SUMMARY:Intro to User Research
DESCRIPTION:Developing a deep understanding of users’ behavior\, needs\, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities\, launching a product or service is simply a stab in the dark. That’s where user research comes in. \nIn this free\, two-hour livestream\, we’ll cover when and why to do user research\, look at different UX research types\, and review common research methods and mistakes. Then\, see how your new found user research skills apply to a real-world case study. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to conduct meaningful user research!
URL:https://marketing.com.au/event/intro-to-user-research/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220405T183000
DTEND;TZID=Australia/Melbourne:20220405T210000
DTSTAMP:20260405T024951
CREATED:20220404T115730Z
LAST-MODIFIED:20220404T120615Z
UID:21486-1649183400-1649192400@marketing.com.au
SUMMARY:SEO Collective - Matt Hodgson SimilarWeb SaaS Sales Stories
DESCRIPTION:At every SEO Collective meetup\, on the first Tuesday of the month you can sharpen your saw with the best minds and proven expertise in SEO. \nRunning sheet: \n6.30 – 7.00pm Arrive at Easy Go Gaming level 2\, 287 Collins Street Melbourne \n7.00pm Introduce SEO Collective\, Speakers \n7.05pm-8.00pm SEO news\, algorithm updates\, SERP volatility \n8.00-8.30pm Keynote Presentation \nGuest speaker:\nMatt Hodgson – Founder of Bring Digital Performance\nFormer Australia/NZ Country Manager – SimilarWeb \nTopic: SimilarWeb SaaS Sales Stories \nDescription: Matt will present a number of Software As A Services Sales Stories (SAAS) and how clients have used SimilarWeb to grow their market share. Matt will be walking through some interesting data and insights using Similarweb (Live Demo) & thread in some interesting client sales stories that he has been involved in along the way. \nMatt’s Bio:\nMatt’s career in digital media and technology has spanned over 25 years. Delivering effective SaaS business solutions proven to drive lead acquisition\, measure and optimise media effectiveness\, understand customer experience and drive sale efficiencies. \n8.30 – 9.00pm Q & A Session \n9.00pm Networking
URL:https://marketing.com.au/event/seo-collective-matt-hodgson-similarweb-saas-sales-stories/
LOCATION:Level 2\, 287 Collins Street Melbourne CBD\, Level 2\, 287 Collins Street\, Melbourne CBD\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Meetup,Melbourne,SEO
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2022/04/clean_502236481.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220406
DTEND;VALUE=DATE:20220422
DTSTAMP:20260405T024951
CREATED:20220306T051737Z
LAST-MODIFIED:20220425T054111Z
UID:21275-1649203200-1650585599@marketing.com.au
SUMMARY:The B2B Marketing Conference 2022
DESCRIPTION:From strategies that stand the test of time to the latest and greatest tactics\, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future. \nPlus\, shenanigans! Because learning sticks when you’re also having fun. \nAnd with our signature Watch Party format\, you’ll have the opportunity to chat directly with speakers and fellow attendees. \nBut just because the session doors close\, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership\, with access to all of MarketingProfs’ Master Classes\, premium webinars\, courses\, and more. \n\n\n\n\n\nBy B2B Marketers. For B2B Marketers. \nFrom strategy to execution (and everything in between)\, B2B Forum is the conference for B2B Marketers looking to: \n\nHear from expert leaders\, authors\, and inspiring new voices\nGrow\nGet real\, actionable advice\nConnect with other B2B Marketers (and laugh a lot)\nGet up to some shenanigans
URL:https://marketing.com.au/event/the-b2b-marketing-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220407
DTEND;VALUE=DATE:20220408
DTSTAMP:20260405T024951
CREATED:20220306T051118Z
LAST-MODIFIED:20220425T054111Z
UID:21270-1649289600-1649375999@marketing.com.au
SUMMARY:LocalU Advanced
DESCRIPTION:We are excited to offer access to our entire 9+ hour event recorded on April 7\, 2021!  You will view the following presentations in their entirety – including Q&A and more – just add to the cart above and you’ll be given instant access upon payment! \nThis training is available on demand.  Consume at your own pace\, rewind\, replay\, or just save for when you have a few minutes to spare.  Our intention is to leave this up and available to you for as long as possible. \n\nShades Of Grey: Controversial Local SEO Tactics that Drive Results\n\nColan Nielsen\, SterlingSky.ca\n\n\n\n\nSuccessful Local SEO for Hotels – A Model for Success when Google Restricts your Access\n\nTim Capper\, OnlineOwnership.com\n\n\n\n\nGMB/Spamfighting Q&A Panel\n\nTim Capper\, Colan Nielsen\, Tom Waddington & Joy Hawkins\n\n\n\n\nHow to Factor E-A-T into Your Local SEO Strategy\n\nLily Ray\, AmsiveDigital.com\n\n\n\n\nAn In-Depth Look at Local Services Ads and Upgraded GMB Profiles\n\nTom Waddington\, Wachae.com\n\n\n\n\nTable Stakes – Automation Storytelling for Local SEO\n\nNoah Learner\, TwoOctobers.com\n\n\n\n\nLocal SEO – The Proof is In The Pudding\n\n– Greg Gifford\, SearchLabDigital.com\n\n\n\n\nOffline to Online – Strategies to Make the Transition\n\nTrevor Grace\, Erin Jones\, Noah Learner\n\n\n\n\nGoogle Posts – Ranking\, Tactics & Strategy for Local Businesses\n\nJoy Hawkins\, SterlingSky.ca\n\n\nFinal Q&A
URL:https://marketing.com.au/event/localu-advanced/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220408
DTEND;VALUE=DATE:20220409
DTSTAMP:20260405T024951
CREATED:20220306T054433Z
LAST-MODIFIED:20220425T054111Z
UID:21288-1649376000-1649462399@marketing.com.au
SUMMARY:Intro to SEO
DESCRIPTION:If you’re interested in driving targeted traffic to your website\, understanding Search Engine Optimization (SEO) is more important than ever! \nIn this free\, two-hour livestream\, you’ll learn basic strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to drive traffic to your website!
URL:https://marketing.com.au/event/intro-to-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220411
DTEND;VALUE=DATE:20220413
DTSTAMP:20260405T024951
CREATED:20220205T064251Z
LAST-MODIFIED:20220220T105603Z
UID:21112-1649635200-1649807999@marketing.com.au
SUMMARY:2022 Women Transforming Technology Conference "Elevate Joy"
DESCRIPTION:Women Transforming Technology (WT2) is a consortium of companies and organizations in industry\, academia\, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. Our goals are to inspire\, support\, and connect women in all areas and levels of technology in Silicon Valley and beyond. \nThe theme of this year’s conference is “Elevate Joy”. \nThe challenges of the past two years have impacted everyone in our community.  The theme of the 2022 Women Transforming Technology Conference is “Elevate Joy.”  Striving for joy is not about ignoring the difficulties of life  but instead reflects our determination to move from surviving to thriving. We ask our speakers to share their stories\, experiences and hacks in tech\, their careers and personal lives.  Let us find the excitement again for our work and our careers together. \nOur program this year will focus on: \n\nNew technologies that are creating the greatest positive impact and excitement in the world today.\nWays we are overcoming challenges and creating greater positive  opportunities and experiences for ourselves and our communities\, both personally and professionally.\n\nOver 5\,000 attendees will range from students to executives from industry\, academia and nonprofit organizations around the globe. \nThe conference is free for all attendees thanks to the generosity of our sponsors.
URL:https://marketing.com.au/event/2022-women-transforming-technology-conference-elevate-joy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220420
DTEND;VALUE=DATE:20220422
DTSTAMP:20260405T024951
CREATED:20220306T050814Z
LAST-MODIFIED:20220425T054111Z
UID:21268-1650412800-1650585599@marketing.com.au
SUMMARY:Digital Customer Experience Series - EUROPE
DESCRIPTION:Companies are witnessing a gradual shift in customer preferences. The initial days of the pandemic had forced both the companies and customers to adopt digital means of communication. Now is the time to put those strategies to test to understand the business impact of Digital Transformation. \nAlso\, now that the consumers have understood the importance of these changes\, companies need to strive hard to meet and exceed those expectations. The customer groups who were comfortable with the brick and mortar units in the high streets are to be provided with renewed hybrid experiences in the days to come. \nCustomer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected\, sensitive\, and competitive European market. \nCustomer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively\, which correlates with revenue growth potential. \nTransforming the enterprise through customer experience means: \n\nIncreased customer engagement\, enhancing and augmenting sales while boosting reve-nue from existing customers as well as creating new sales channels by word of mouth.\nStrengthening brand fondness using technology to establish distinguished experiences.\nLower costs due to effective interaction with customers in real-time with consistent cus-tomer service.\nIncreasing customer retention and loyalty through cherished and memorable customer interactions.\nAligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.\nOrganisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.
URL:https://marketing.com.au/event/digital-customer-experience-series-europe/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220421
DTEND;VALUE=DATE:20220422
DTSTAMP:20260405T024951
CREATED:20220306T054618Z
LAST-MODIFIED:20220425T054111Z
UID:21291-1650499200-1650585599@marketing.com.au
SUMMARY:E-mail Marketing Workshop
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/e-mail-marketing-workshop-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Copywriting,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220421
DTEND;VALUE=DATE:20220423
DTSTAMP:20260405T024951
CREATED:20220306T051950Z
LAST-MODIFIED:20220425T054111Z
UID:21277-1650499200-1650671999@marketing.com.au
SUMMARY:DigiMarCon At Home 2022
DESCRIPTION:DigiMarCon At Home 2022 Digital Marketing\, Media and Advertising Conference will take place April 21st to 22nd\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220425T080000
DTEND;TZID=Australia/Melbourne:20220425T170000
DTSTAMP:20260405T024951
CREATED:20220425T030732Z
LAST-MODIFIED:20220425T054110Z
UID:21683-1650873600-1650906000@marketing.com.au
SUMMARY:Intro to Product Management
DESCRIPTION:Learn the keys to driving product success. \nStep into the world of product management with General Assembly. During our online introductory workshop\, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing\, designing\, and improving products. Plus: \n\nDiscover the role and responsibilities of a product manager.\nSurvey today’s product management landscape and its career opportunities.\nWalk through the fundamentals of the product management process including storyboarding\, identifying risks and assumptions\, and more.\nApply what you’ve learned to design a basic minimum viable product (MVP). return
URL:https://marketing.com.au/event/intro-to-product-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220426
DTEND;VALUE=DATE:20220427
DTSTAMP:20260405T024951
CREATED:20220306T052848Z
LAST-MODIFIED:20220425T054110Z
UID:21279-1650931200-1651017599@marketing.com.au
SUMMARY:Data Analyst vs Data Scientist
DESCRIPTION:This session is part of GA’s International Women’s Day 2022 programming as well as our everyday support – a whole month of panel discussion events\, masterclasses\, and practical workshops to support and celebrate careers\, education\, and business ventures. We welcome all people identifying as women\, trans\, non-binary\, genderqueer folks\, and everyone who supports them. \nThinking about a new career? \nIf you are curious about a new career but don’t know what to choose between Data Analyst and Data Scientist\, this is for you! Join us for a discussion about what day-to-day life looks like in this in-demand Data field. \nBring your questions to our Data experts! They will give you insight into data roles\, help you understand what is needed to get there\, and\, just maybe\, inspire you to make a change. \nJoin us for insightful discussion online! \n\n\n\nTakeaways\n\n\nVarious career paths\nWhat’s the difference between Data Analyst vs Data Scientist\nTop skills needed to succeed and how to get them\nCompanies hiring in Data\nGood places to meet other data folks
URL:https://marketing.com.au/event/data-analyst-vs-data-scientist/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220427
DTEND;VALUE=DATE:20220428
DTSTAMP:20260405T024951
CREATED:20220306T054728Z
LAST-MODIFIED:20220425T054110Z
UID:21294-1651017600-1651103999@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online
END:VEVENT
END:VCALENDAR