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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200518
DTEND;VALUE=DATE:20200519
DTSTAMP:20260404T093940
CREATED:20200422T084938Z
LAST-MODIFIED:20200808T045322Z
UID:15116-1589760000-1589846399@marketing.com.au
SUMMARY:Confab The Content Strategy Conference
DESCRIPTION:Everyone’s excited for the first-ever virtual Confab!\nSince we can’t come together in person this year\, we’re bringing Confab to you. Join us online wherever you are for three days of content strategy goodness (and various social antics). \nWhat will the online conference include?\n\nFrom UX to storytelling\, accessibility to structure\, Confab brings together curious folks who are committed to making content more useful and usable. At this year’s virtual event\, you’ll get: \n\nA live broadcast connecting you with content strategists all over the world\nQ&A sessions with some of the brightest minds in content strategy\nLive demos of helpful tools and processes\nSmall group networking opportunities and antics\nAn on-demand library of all conference content available for a full year
URL:https://marketing.com.au/event/confab-the-content-strategy-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200519
DTEND;VALUE=DATE:20200521
DTSTAMP:20260404T093940
CREATED:20200503T012905Z
LAST-MODIFIED:20200808T045322Z
UID:15177-1589846400-1590019199@marketing.com.au
SUMMARY:SMX London
DESCRIPTION:Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land\, the leading Source of Search Marketing News. \nSearch marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX\, and you’ll get it right! \nImmerse yourself in three days of SEO\, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. \nWith sessions designed to serve a diverse search marketing audience\, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM\, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. \nPlus — if you work at an agency or as part of an in-house team\, SMX team rates let you divide and conquer to attend multiple tracks simultaneously. \nFeatured 2020 SMX London Sessions:\n\nSEO \n\nCreating Blockbuster Content\nKeywords Are Dead — Long Live Concepts\, Entities & Audiences!\nThe Most Common SEO Mistakes\, And How to Fix Them\nMeet The Search Engines\nSEO Success Without Link Building\nPenguin Prevention: Link Acquisition & Audit Techniques You Need To Know\n\n\nSEM/Paid Search \n\nAmazing Paid Search Tactics & Tools\nDeep Dive: Ad Bidding Strategies & Bid Modifiers\nConversion Rate Rockstars\nTaking Retargeting To The Next Level\n\n\n\nSearch & Social \n\nBetter Together: Search and Social\nWinning Strategies With Facebook Ads\nFaceoff: Adwords\, Linkedin & Twitter Compared\nMeasuring Up With Social Analytics\n\n\n\n 
URL:https://marketing.com.au/event/smx-london/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Email marketing,Graphic Design,Marketing,Online,Public Relations,SEO,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200521
DTSTAMP:20260404T093940
CREATED:20200503T013212Z
LAST-MODIFIED:20200808T045321Z
UID:15179-1589932800-1590019199@marketing.com.au
SUMMARY:Impact Summit
DESCRIPTION:The UK’s leading purpose-led business event\nImpact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up\, changing the status quo\, and using purpose-driven business models as a means of tackling global challenges. \nJoin us online to find inspiration\, discuss ideas and connect with the people who are not only sharing in this vision\, but bringing it to life. \n 
URL:https://marketing.com.au/event/impact-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200522
DTSTAMP:20260404T093940
CREATED:20200422T085511Z
LAST-MODIFIED:20210131T060803Z
UID:15118-1589932800-1590105599@marketing.com.au
SUMMARY:2020 Midwest Digital Marketing Conference - MDMC20
DESCRIPTION:The 2020 Midwest Digital Marketing Conference is now online event consisting of 2 parts: \n\nFREE LIVE 2-day virtual summit Wednesday\, May 20th and Thursday\, May 21st.  During this event\, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers.\n\nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. The MDMC20 On-Demand Digital Experience will feature over 80 sessions led by across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. \nABOUT THE MIDWEST DIGITAL MARKETING CONFERENCE\nIn 2013\, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014\, taking up all of the conference center\, and by 2015\, it was obvious the venue was too small as sessions\, the exhibit hall and keynote were packed. Then in 2016\, the event took over St. Louis Union Station\, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand\, now known as the Midwest Digital Marketing Conference\, or MDMC. \nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC19 set attendance records with nearly 2\,000 marketers and friends. There were over 130 speakers including BuzzFeed\, Pandora\, Instagram\, Facebook\, Twitter\, Refinery29\, Pinterest\, GoDaddy\, Under Armour\, LinkedIn\, HubSpot\, Google\, Yahoo\, Nielsen and more. MDMC19 featured over 100 sessions across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. MDMC19 will be held at St. Louis Union Station April 8 – 10\, 2020.
URL:https://marketing.com.au/event/2020-midwest-digital-marketing-conference-mdmc20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200521
DTEND;VALUE=DATE:20200522
DTSTAMP:20260404T093940
CREATED:20200422T090222Z
LAST-MODIFIED:20200808T045320Z
UID:15120-1590019200-1590105599@marketing.com.au
SUMMARY:ADSIDER LIVE - Online programmatic conference
DESCRIPTION:ADSIDER LIVE is an 8-hour online programmatic conference with 20 industry thought-leaders broadcasting live from London\, Munich\, Tel Aviv\, Kyiv\, and other cities. The event includes 14 speeches\, 2 panel discussions\, online chat\, and Q&A. You’ll get the recordings of all speeches after the event. \n8 hour live broadcasting from London\, Munich\, Tel Aviv\, Kyiv and more \n14 speeches\, 2 panel discussions\, online chat and Q&A \n20 top programmatic experts speaking on: \n\n\nProgrammatic in the post-cookie era\n\n10:00 – 10:30\n\nWhat Happened to Adtech in 2020 \n\n\n\n10:30 – 11:00\n\nIdentifying Users in a Cookie-Less World \n\n\n\n11:00 – 11:30\n\nBuilding Your Own DMP for Implementing Data-Driven Marketing Strategies \n\n\n\n11:30 – 12:00\n\nMaking Alliances and Unified Login for Publishers to Stay Competetive \n\n\n\n12:00 – 12:30\n\nPublisher’s Guide on How to Prepare to a Post-Cookie Era: Tech Stack\, Business Model and Strategy \n\n\n\n12:30 – 13:00\n\nHow Advertisers Are Planning to Adapt Their Marketing Strategies \n\n\n\n13:00 – 13:30\n\nSolving Targeting\, Trust and Brand Safety Issues with Contextual Targeting \n\n\n\n13:30 – 14:00\n\nPanel Discussion. Topic TBA \n\n\n\nNew ways of app and game monetization\n\n14:30 – 15:00\n\nMobile Ads Can Be a Win for Everyone: In-App Advertising Market Overview \n\n\n\n15:00 – 15:30\n\nHow to Make the Most of Mobile Retargeting \n\n\n\n15:30 – 16:00\n\nEvolution of Ad Revenue for Game Developers \n\n\n\n16:00 – 16:30\n\nIn-App Advertising Fraud: The Biggest Threats to Advertisers \n\n\n\n16:30 – 17:00\n\nAttribution and Analytics for App Marketers: Reaching Audience at Scale \n\n\n\n17:00 – 17:30\n\nHow In-App Programmatic Is Changing the Mobile App Advertising \n\n\n\n17:30 – 18:00\n\nPanel Discussion. Topic TBA
URL:https://marketing.com.au/event/adsider-live-online-programmatic-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200601
DTEND;VALUE=DATE:20200604
DTSTAMP:20260404T093940
CREATED:20200503T013525Z
LAST-MODIFIED:20200808T045319Z
UID:15182-1590969600-1591228799@marketing.com.au
SUMMARY:Digital Growth Unleashed
DESCRIPTION:Optimizing the complete customer journey – Gathering of international digital growth experts\n\nDigital Growth Unleashed will leave you knowing how to attract the right audience\, align business models with the user experience\, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen. \nDigital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010\, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
URL:https://marketing.com.au/event/digital-growth-unleashed/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200602T080000
DTEND;TZID=Australia/Melbourne:20200602T170000
DTSTAMP:20260404T093940
CREATED:20200530T121318Z
LAST-MODIFIED:20200808T045319Z
UID:15393-1591084800-1591117200@marketing.com.au
SUMMARY:Virtual Brand Marketing Summit
DESCRIPTION:Covid-19 has changed everything. Marketing won’t be the same once this is over and we need to prepare for a post-crisis landscape in which marketers will be tasked with getting entire industries back on track. \nThe past few months have solidified what we all already knew\, marketing is crucial for both business and customers. We have seen examples of marketers providing critical information to customers when they needed it the most\, demonstrating to people that we are with them through this and getting across brand messages when it was most important. \nThe Brand Marketing Summit is unable to take place physically\, but this doesn’t mean we cant still bring together the world’s leading marketing leaders from the worlds biggest brands. By virtualising the summit we are ensuring that we stay connected\, that we can share best practice and remain proactive during this most difficult time. \nJoin us June 2nd and listen in as our star-studded line up of speakers discuss what it means to be a marketer in 2020 and how to position your brand amidst a backdrop of uncertainty. \nA Virtual Agenda Driven by Marketers\nWe are in regular content with CMO’s\, industry figures and our community of marketers to develop an agenda to address your challenges\, opportunities and priorities. This year’s agenda promises to be our most comprehensive yet with in-depth case studies and actionable takeaways at every turn. Register now to guarantee your place amongst the marketing elite.
URL:https://marketing.com.au/event/virtual-brand-marketing-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200611
DTSTAMP:20260404T093940
CREATED:20200527T112801Z
LAST-MODIFIED:20200808T045318Z
UID:15359-1591660800-1591833599@marketing.com.au
SUMMARY:Hootsuite Connection
DESCRIPTION:A Virtual Event. But Not As You Know It.\nWorld-renowned speakers. Live classes. Fireside chats. 1:1 networking. AMAs. q&as. Demos. Live music. Partner booths. Take-home resources. Trivia. Product sneaks. Swag. Surprises. And more! \nParticipate\, collaborate\, and reimagine customer engagement at a virtual event unlike any other. \nJoin us to reimagine the future of customer engagement with the world’s leading digital innovators. Hear from 30+ speakers guiding and building outstanding social brands. Take live classes with our experts. Join thoughtful debates. And share moments that will keep us all feeling optimistic about the road ahead. \n\n\nThis begins as a conference. But we hope it becomes something bigger. A place to connect and learn. And a place to find the insight and inspiration to lead your organization towards a future of growth. \n\n\n\n\n2:00 PM\n\n\nUnbreakable Bonds: How to build socially intelligent customer engagement\n\nHeather Cook\, Hootsuite\n\n\n\n\n\n\n2:30 PM\n\n\nThe Practical Effect: Transforming government through social media innovation\n\nCarmen Michael\, NSW Department of Education\n\n\n\n\n\n\n3:00 PM\n\n\nSoon to be announced\n\n\n\n\n\n3:30 PM\n\n\nMarketing Hybridity: Rethinking social intelligence as the key to an optimised marketing strategy\n\nKarina Wilson\, Austrade\n\n\n\n\n\n\n4:00 PM\n\n\nAMA with Hootsuite’s Social Media Team\n\nHootsuite’s Social Media Team\n\n\n\n\n\n\n4:30 PM\n\n\nRegTech: Digital and social compliance as gateways to competitive advantage\n\nNathan Cram\, Brolly\n\n\n\n\n\n\n5:00 PM\n\n\nLiving Room Concert\n\nWalk off the Earth
URL:https://marketing.com.au/event/hootsuite-connection/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200612
DTSTAMP:20260404T093940
CREATED:20200527T113155Z
LAST-MODIFIED:20200808T045318Z
UID:15362-1591660800-1591919999@marketing.com.au
SUMMARY:AWJAPAC
DESCRIPTION:This is a year of unprecedented change. AWJAPAC is not a business-as-usual event. \nThis virtual edition of Advertising Week focused on the Asia Pacific region will bring together the leading minds in marketing\, business and popular culture to inspire you to move forward in a world changed by coronavirus. \nAttend AWJAPAC to learn new ways of working and managing people. Transform your marketing efforts\, taking into account new risks and opportunities. And hear from those leading the way\, offering their honest advice\, insights and best practices. \nWe hope to see you there\, whether you’re joining us from the office or your sofa. \n 
URL:https://marketing.com.au/event/awjapac/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260404T093940
CREATED:20200422T090730Z
LAST-MODIFIED:20200808T045318Z
UID:15122-1591660800-1592006399@marketing.com.au
SUMMARY:#SMSSUMMIT - Social Media Strategies Summit
DESCRIPTION:6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR\n\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/smssummit-social-media-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260404T093940
CREATED:20200422T091041Z
LAST-MODIFIED:20200808T045317Z
UID:15124-1591660800-1592006399@marketing.com.au
SUMMARY:Influencer Marketing Strategies Summit
DESCRIPTION:THE PREMIER INFLUENCER MARKETING CONFERENCE TO HELP MARKETERS LAUNCH\, SCALE AND MEASURE THEIR INFLUENCER PROGRAMS\nJune 9–12\, 2020\n6 REASONS OUR INFLUENCER MARKETING CONFERENCE NEEDS TO BE YOUR EVENT OF THE YEAR \nWe bring over 10 years of experience to digital marketing and social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy.  \n\n\n\n\n\nLearn about best practices in influencer search\, discovery\, outreach and relationship management to position your brand for campaign success. \n\n\n\n\n\n\n\nAssess and audit your current influencer marketing initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\n\n\nNetwork with a unique gathering of senior-level\, cross-industry marketers\, brands\, agencies\, creators\, and social media practitioners that are shaping the influencer economy. \n\n\n\n\n\n\n\n\nKeep your brand relevant by understanding the state of the influencer industry and opportunities for your brand on different social channels. \n\n\n\n\n\n\n\n\nMeasure the performance of your influencer campaigns while building a framework to enable scalability and long-term growth. \n\n\n\n\n\n\n\n\nPrepare and protect your brand by thoroughly understanding FTC guidelines and other brand safety and fraud-prevention measures.
URL:https://marketing.com.au/event/influencer-marketing-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200616
DTEND;VALUE=DATE:20200617
DTSTAMP:20260404T093940
CREATED:20200527T113425Z
LAST-MODIFIED:20200808T045317Z
UID:15365-1592265600-1592351999@marketing.com.au
SUMMARY:Reboot
DESCRIPTION:How The World’s Best Entrepreneurs Are Pushing Forward In A New Era Of Entrepreneurship \nREBOOT is a live digital summit unlike any you’ve encountered before.\n \nAs the global business community continues to feel the effects of these challenging times\, there is an entrepreneurial evolution that is happening right before our eyes.\n\nThe landscape has changed for entrepreneurs around the world and business is simply no longer the same.\n\nIt’s unlikely to ever be the same again.\n\nAnd as we steer towards the horizon of recovery\, our focus turns to the future… to a new era of entrepreneurship.\n\nOne filled with renewed optimism\, ambition and understanding of what it takes to succeed.\n\nREBOOT is about connecting everyday business owners with the world’s preeminent entrepreneurial leaders to discover how they are adapting to the new environment.\n\nHow they are transitioning from protection to progress… from defense to offense.\n\nIt’s unfiltered\, behind-the-scenes insights into their businesses and their vision for the future of entrepreneurship.\n\nIt’s time to REBOOT our growth.
URL:https://marketing.com.au/event/reboot/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260404T093940
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200618
DTEND;VALUE=DATE:20200620
DTSTAMP:20260404T093940
CREATED:20200422T091346Z
LAST-MODIFIED:20201002T041113Z
UID:15126-1592438400-1592611199@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:The Forward Marketing Summit Singapore 2020 is going VIRTUAL.\nLive-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\n\nTopics in full include:\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\n\n\n\nWho should attend:\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020/
LOCATION:Online
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260404T093940
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T120000
DTEND;TZID=Australia/Melbourne:20200618T130000
DTSTAMP:20260404T093940
CREATED:20200530T120647Z
LAST-MODIFIED:20201002T050357Z
UID:15391-1592481600-1592485200@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal – CEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.  He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.  \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search). 
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260404T093940
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200622
DTEND;VALUE=DATE:20200628
DTSTAMP:20260404T093940
CREATED:20200527T113826Z
LAST-MODIFIED:20200808T045256Z
UID:15368-1592784000-1593302399@marketing.com.au
SUMMARY:Spark + AI Summit 2020
DESCRIPTION:There’s never been a more important moment for data teams. Together\, we can solve the world’s toughest problems — and it starts with Spark + AI Summit. We’ve transformed this year’s Summit into a global event — totally virtual and open to everyone\, free of charge. And Summit is now even bigger: extended to five days with 200+ sessions\, 4x the training\, and keynotes by visionaries and thought leaders. Join tens of thousands of engineers\, scientists\, developers\, analysts and leaders as we shape the future of big data\, analytics and AI. \nSpark + AI Summit 2020 training begins on June 22-23\, with an expanded curriculum of half-day and all-day classes. These training classes will include both lecture and hands-on exercises. Apache Spark™ 2.x certification is also offered as an exam\, with an optional half-day prep course.
URL:https://marketing.com.au/event/spark-ai-summit-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200623
DTEND;VALUE=DATE:20200625
DTSTAMP:20260404T093940
CREATED:20200519T104052Z
LAST-MODIFIED:20201002T004025Z
UID:15293-1592870400-1593043199@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200630T173000
DTEND;TZID=Australia/Melbourne:20200630T183000
DTSTAMP:20260404T093940
CREATED:20200530T122404Z
LAST-MODIFIED:20200808T045253Z
UID:15404-1593538200-1593541800@marketing.com.au
SUMMARY:Break Into User Experience Design
DESCRIPTION:Overview: \nWhat exactly does a user experience (UX) designer do? Find out firsthand from our panel of expert designers. Dive into what a UX designer does day-to-day\, how the role differs depending on what industry you work in\, what skills you’ll need to be successful in the field\, and much more. \nPlus\, gain practical tips and tricks to keep in mind when creating websites and apps\, and explore how UX skills can push your potential further. All experience levels welcome! \nWhat You’ll Take Away: \nDesign experts across many industries will candidly discuss: \n\nFirsthand advice\, tips\, and insight on how to successfully break into design\nVarious career paths\, salary expectations\, and future growth opportunities within the field\nWhat a typical day looks like in a range of industries — from finance\, to e-commerce\, to health and wellness\n\nWhy It Matters: \nA good experience is crucial to boosting business for any digital brand. By learning core UX principles\, you’ll be able to build effective strategies that engage and transform users into customers.
URL:https://marketing.com.au/event/break-into-user-experience-design/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200701T090000
DTEND;TZID=Australia/Melbourne:20200701T110000
DTSTAMP:20260404T093940
CREATED:20200613T034749Z
LAST-MODIFIED:20200808T045253Z
UID:15517-1593594000-1593601200@marketing.com.au
SUMMARY:Virtual Digital Marketing Masterclass
DESCRIPTION:Join senior marketers from leading brands for a virtual conference designed to showcase the latest tools\, tech and trends in digital marketing. Update your knowledge\, get ahead of your competition\, and master digital! \nEvent Information\n\nThis event is not a traditional conference! \nThe Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers. Due to current conditions this will be an online only event. \nYou will hear three case study filled presentations\, that are capped at 10 minutes each to cut out the waffle. \nOnce your mind is filled with new ideas\, our brand keynote will deliver an insightful and inspirational case study presentation to close the event. \n\n\n\n\nDeeper Learning\nAudience sizes are limited to just 40 people\, so you benefit from richer more fruitful conversations\, and enjoy content that’s better tailored to your needs. \n\n\nSharper Focus\nMore than 60% of each event is dedicated to roundtable discussions\, where your questions and challenges can be addressed by experts. \n\n\nZero Waffle\nEach expert’s presentation lasts no longer than 10 minutes\, so you get to the good stuff faster\, and learn what you need to quicker.
URL:https://marketing.com.au/event/virtual-digital-marketing-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200702T130000
DTEND;TZID=Australia/Melbourne:20200702T140000
DTSTAMP:20260404T093940
CREATED:20200612T105121Z
LAST-MODIFIED:20201002T050443Z
UID:15494-1593694800-1593698400@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal\nCEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy. \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200702T180000
DTEND;TZID=Australia/Melbourne:20200702T193000
DTSTAMP:20260404T093940
CREATED:20200612T111440Z
LAST-MODIFIED:20200808T045252Z
UID:15504-1593712800-1593718200@marketing.com.au
SUMMARY:Emerging FemTech: How Tech is Transforming Women's Health
DESCRIPTION:About This Event\nJoin GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney\, Tokyo and Canberra. \nFemTech is a term used to categorise any software\, startup or product that combines technology with a focus on women’s health. A rising industry\, FemTech is innovative for its prioritisation of a historically underrepresented area in technology. \nWe’ll be discussing the origins of their startup\, how technology is transforming women’s health for the better\, emerging innovations and what the future of femtech holds. Whether you’re in the industry yourself or looking to break in\, hop online and join the conversation! \nFormat:\n– Lightning talks from each founder on their business\n– Discussion panel\n– Audience Q&A \n\n\nAbout the Instructors\n\n Megan Capriccio  Co-Founder of Vikera Tequila\,\nGlobal Ambassador for FemTech Collective Sydney & Consultant \nMegan Capriccio is the Director of FemTech Consulting and Sydney Ambassador to the FemTech Collective. As an entrepreneur\, product manager\, and business consultant\, Megan has dedicated her career to ensuring that women have more control over their realities by working for and with women in a variety of fields. From researching the role of women on the international stage at the University of Sydney to establishing a tequila company that empowers and celebrates women in the wine and spirits industry\, to launching the FemTech Collective branch in Sydney\, Megan’s various roles have gained her recognition as a champion for change for women\, their education\, and careers. She is currently working with and consulting for FemTech companies\, investors\, and partners across Australia and the US to grow the ecosystem\, offer additional support for women to manage their health with the help of technology\, and to re-educate the public on how healthy women create a healthy society. \n\n\n Dr Kelly Teagle  Founder/Principal\,\nWellFemme \nDr Kelly Teagle graduated in Medicine from the University of Queensland in 2001 and worked as a Medical Officer in the Royal Australian Air Force. After becoming a GP she completed further studies in women’s reproductive and sexual health. At 42 Kelly experienced an early menopause which further motivated her to study and treat menopausal issues. In 2019 she launched WellFemme\, Australia’s first Telehealth Menopause Service\, to help women access specialised perimenopause care Australia wide. Kelly also works as a GP in Canberra\, writes blog articles\, speaks at Womens’ Health events and has two kids. \n\n\n Amina Sugimoto  COO\,\nfermata \nBorn in Asia\, raised in Africa and educated in Europe\, Amina comes from a very diverse and multi-cultural background. As a child growing up in Africa\, she volunteered at a local cancer hospital for children\, where she experienced first-hand the absolute poverty and lack of access to basic healthcare in local communities. As an ambitious and caring individual\, Amina has made it her mission to bring about a paradigm shift in healthcare in order to promote better access to medicine across the globe.\nShe moved to London where she obtained a Doctorate Degree in Public Health and Health Economics at the London School of Hygiene and Tropical Medicine and later moved back to Japan to work at the Health and Global Policy institute for Dementia. During her time working in healthcare\, she saw an opportunity for additional focus on women’s health & education and decided to shift gears to advocate for FemTech solutions within the industry.\nShe joined Mistletoe Fund\, a social impact-focused VC (backed by Taizo Son) based in Tokyo\, as their Healthcare Innovation Producer and in 2019 launched fermata\, Inc.\, a leading FemTech ecosystem in Japan in combination with fermata\, Inc. Fund\, an investment vehicle for global FemTech start-ups. \n\n\n Nicole Liu  Founder\,\nKin \nNicole is the Founder of Kin Fertility. After a misdiagnosis of an all-too-common reproductive condition\, Nicole started Kin to help women take control of their own reproductive health. \nWhile starting her career out in Investment Banking\, she followed her excitement into a Venture Capital role with Reinventure\, working with high-growth tech startups. Then\, did a detour into working with large corporates at McKinsey & Company.
URL:https://marketing.com.au/event/emerging-femtech-how-tech-is-transforming-womens-health/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200706T123000
DTEND;TZID=Australia/Melbourne:20200706T133000
DTSTAMP:20260404T093940
CREATED:20200612T110909Z
LAST-MODIFIED:20200808T045252Z
UID:15502-1594038600-1594042200@marketing.com.au
SUMMARY:A Day in the Life of a Developer
DESCRIPTION:About This Event\nConsidering a career as a developer? Curious about what the day to day looks like for software engineers and web developers? Come along to find out more! \nJoin General Assembly for a discussion to learn about the various paths available to entry level developers – from freelance to in house\, the skills companies look for in a hire\, and discover resources to get you started\, including our immersive and part time programs.
URL:https://marketing.com.au/event/a-day-in-the-life-of-a-developer/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200707
DTEND;VALUE=DATE:20200709
DTSTAMP:20260404T093940
CREATED:20200613T033525Z
LAST-MODIFIED:20200808T045252Z
UID:15513-1594080000-1594252799@marketing.com.au
SUMMARY:ANA Digital & Social Media Conference
DESCRIPTION:The 11th annual ANA Digital & Social Media Conference will cover important topics including personalization\, channel optimization\, influencer marketing\, social listening\, measurement\, and developing responsive and engaging content from digital marketing leaders at Ford\, Mondelēz\, Molson Coors\, Nationwide\, Mastercard\, Chipotle and more!
URL:https://marketing.com.au/event/ana-digital-social-media-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200707T180000
DTEND;TZID=Australia/Melbourne:20200707T193000
DTSTAMP:20260404T093940
CREATED:20200612T110732Z
LAST-MODIFIED:20200808T045251Z
UID:15500-1594144800-1594150200@marketing.com.au
SUMMARY:Inside the Minds of Brilliant Designers
DESCRIPTION:About This Event\nOverview: This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to accessibility\, panelists will discuss how they approach projects from a design point of view\, how design thinking methods help with problem-solving\, and much more. Plus\, they’ll cover opportunities within the field and their vision for the future of the industry. \nWhat You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design\, and get inspired to take your creativity to the next level. \n\n\nAbout the Speakers\n\n Georgie Bird  Head of Design\,\nHatch \nGeorgie is the head of design at Hatch\, where she started as the first employee tasked with building & launching the MVP\, and now leads product strategy & design. Hatch is a startup on a mission to help all people find & do meaningful work\, originally focused on students & graduates\, placing students in employers like Westpac\, Domain\, Atlassian\, J.P. Morgan\, Qantas & Spotify. More recently Hatch has rapidly launched the Hatch Exchange in response to COVID-19 – a labour exchange to help stood down workers find redeployment opportunities during the crisis. \nGeorgie has a mix of UX/UI\, product & startup experience. She is passionate about mission led design & seeks to build technology that positively contributes to our collective human experience\, and gives more democratic access to the benefits of the digital economy – one of the most critical being fair access to stable & meaningful work. \n\n\n Tom Lucey  Graphic Designer\,\nTom Lucey \nTom is a type and graphic designer who has been running his own design business for the past 5 years. During this time he has worked with a range of clients including WorkSafe\, Parcelpoint and CQUniversity and released his first typeface\, Lonsdale. \nMost recently Tom and his friends at The Child In Me collaborated to design a brand identity and website for Tradies For Fire Affected Communities (TFFAC)\, which is a platform that connects tradies with people impacted by the devastating Australian bushfires. \nTom’s experience spans branding\, website design and more recently\, front end development. He is passionate about typography\, creative collaborations and life-long learning. \n\n\n Sarah Bracken  City Host\,\nDesign Kids Sydney \nSarah Bracken volunteers as a city host for The Design Kids Sydney in-between her day job as a graphic designer and web developer. She loves being endlessly inspired by all of the talented folk who attend the monthly #TDKtuesday events. Her keen interest in neuroscience has lead to a side passion for brand strategy and artificial intelligence. She has learnt from indulging in an embarrassing amount of self-help literature that the most enduring source of happiness in life is found in giving back and so to maintain a level of sanity\, spends her spare time volunteering for the Sea Shepherd\, local animal sanctuaries and social enterprises.
URL:https://marketing.com.au/event/inside-the-minds-of-brilliant-designers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200714
DTEND;VALUE=DATE:20200716
DTSTAMP:20260404T093940
CREATED:20200503T013658Z
LAST-MODIFIED:20200808T045251Z
UID:15184-1594684800-1594857599@marketing.com.au
SUMMARY:MozCon 2020
DESCRIPTION:Not Your Typical Marketing Conference.\nMozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer\, but the well-being and good health of the community is our number-one concern. And while the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8\, we’re still bringing you all the MozCon magic you know and love. \n\n\nJoin us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO\, mobile\, conversion optimization\, local search\, and more. \n\n 
URL:https://marketing.com.au/event/mozcon-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200714T120000
DTEND;TZID=Australia/Melbourne:20200714T130000
DTSTAMP:20260404T093940
CREATED:20200612T110305Z
LAST-MODIFIED:20200808T045248Z
UID:15498-1594728000-1594731600@marketing.com.au
SUMMARY:YouTube 101: How to Run Your Channel the Right Way
DESCRIPTION:Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel\, including how to develop the content strategy and optimise videos for increased discoverability and audience growth. \n\n\nTakeaways\n\nHow to get your YouTube channel started using the 3 channel foundations\nLearn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create thumbnails\, video titles\, metadata and what it means to optimise for audience growth.\nHow to optimise for monetisation on YouTube\n\n\nAbout the Instructors\n\n Pieter Van Schalkwyk  Account Strategy Manager\,\nValleyarm Digital Limited \nPieter is the Head of Client Strategy at Valleyarm and has over 6+ years of experience in the social video industry\, working with brands like the Australian Open\, Cartoon Network\, Ministry of Sound\, the NRL and Channel 7 on developing social video strategies for YouTube. He also has experience running social media channels for NBCUniversal Australia’s consumer-facing channel brands including E!\, SYFY\, Universal TV and Bravo and has worked on digital brand campaigns with P&G’s SKII\, Ford and Nintendo. \nWhen he’s not working on developing strategies for clients\, you’ll find him gaming\, watching sports (NBA\, F1 and EPL) and supporting Sydney’s live music scene. \n\n\n Caitlin Jones  Video Content Editor\,\nValleyarm Digital Limited \nCaitlin is a Social Producer at Valleyarm with professional experience creating\, optimising and monetising content Facebook and Youtube for well-known entertainment companies such as hayu\, Love Island\, Nigella Lawson\, Graham Norton\, NBCUniversal\, NRL and Bondi Vet. She has experience in subscriber growth with hayu being her biggest achievement. Starting November 2018 with 100k and now over 600k as of January 2020\, along with record-breaking trends with over 3 million daily channel. \nCaitlin\, born and raised in Hong Kong\, moved to Sydney from London at the start of 2020. She enjoys exploring all the best cafes Sydney has to offer and is learning to appreciate League rugby just as much as Union!
URL:https://marketing.com.au/event/youtube-101-how-to-run-your-channel-the-right-way/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200723T120000
DTEND;TZID=Australia/Melbourne:20200723T130000
DTSTAMP:20260404T093940
CREATED:20200612T105420Z
LAST-MODIFIED:20200808T045159Z
UID:15496-1595505600-1595509200@marketing.com.au
SUMMARY:Beyond Corona: Brand\, reputation and resilience in a post-COVID world
DESCRIPTION:How to navigate and understand trust\, brand and reputation as we emerge from the global pandemic\nMark Forbes\, Director of Icon Reputation and Walkley-award winning journalist\, and Nina Christian\, Founder of Braveda and AMI’s State Chair for Victoria\, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation\, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight. \nKey learnings \n\nNavigating the erosion of trust\nTips on how to survive a crisis\nHow thought leadership can make or break a brand\nWhy brands with purpose are more important than ever\n\nAbout the Presenters:\nMark Forbes\nDirector of Icon Reputation \nMark Forbesis Director of Icon Reputation\, a Walkley-award winning journalist and former Editor-in-Chief of The Age in Melbourne. He has 30 years of success at the highest levels of Australian media and communications practice to media training\, crisis management and strategic communications advice. Specialising in reputation building communications strategies\, he has raised the profile of major companies\, guided global manufacturers through controversial issues and assisted CEOs to inhale their reputations. \nNina Christian\nFounder\, Braveda \nNina Christian is Founder of Braveda\, which won Best Marketing Agency at the 2018 Australian Marketing Excellence Awards\, and was named Certified Practising Marketer of The Year 2018 (VIC). As a marketing and brand strategist\, she helps businesses and brands leverage timeless marketing principles along with their own thought leadership to create content that builds authority and connection. She is a Fellow of the Australian Marketing Institute and Chair of the AMI State Committee in VIC.
URL:https://marketing.com.au/event/beyond-corona-brand-reputation-and-resilience-in-a-post-covid-world/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200727T090000
DTEND;TZID=Australia/Melbourne:20200727T090000
DTSTAMP:20260404T093940
CREATED:20200712T061058Z
LAST-MODIFIED:20200808T045158Z
UID:15777-1595840400-1595840400@marketing.com.au
SUMMARY:Data Visualisation & Storytelling Masterclass
DESCRIPTION:Storytelling is an art that has been around as long as humans. The words\, the cadence\, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new\, for example\, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting patient health and used to drive change. If you want to create change\, influence others or share knowledge you need to be able to combine facts with emotive story to drive changes in behaviour. These skills are becoming more and more sought after and necessary for most roles. This course provides you with the essential skills required to take data and transform it into a meaningful story that will have real influence. It will take you through the important aspects of visualising data\, provide you techniques to understand your audience and an ability to formulate data into a well curated story.
URL:https://marketing.com.au/event/data-visualisation-storytelling-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Queensland
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