Facebook and Instagram for Business Masterclass - Melbourne
2018-06-05 - 2018-06-06
Are you utilising social media the best possible way to drive business growth? This two-day intensive course has been designed to deliver the skills you need to help your brand maximise its social media strategy.Expert insights, tools and tips to create an adaptive Facebook and Instagram marketing strategy that delivers results and revenue.
At this event you will learn:

Facebook and Instagram for business
Overcome common social media fears
Content marketing and content strategy
Understand Business Manager, Ads Manager and Power Editor, plus more!

Digital Marketing Masterclass - Melbourne, June
2018-06-05 08:30 - 12:30 (Australia/Melbourne) | Melbourne TBC, Melbourne, VIC, 3000, Australia
The Digital Marketing Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

Search Marketing Professionals 2018
2018-06-05 15:00 - 20:00 | Honey Bar and Restaurant, 345 Clarendon Street, South Melbourne, VIC, 3205, Australia
Want to be at the top of the Search Marketing industry in Australia? For one day only, we’re bringing some of the best from around Australia and overseas to share the latest trends, tools and industry insights at Search Marketing Professionals.
Join us on Tuesday 5th of June at The Honey Bar in South Melbourne to hear from Olga Andrienko, the Head of Global Marketing at SEMrush, and Dan Petrovic, from Dejan Marketing. We’ve also secured local Australian talent with Brie Moreau (Digital Marketing SkillShare), Jason Mun (Bespoke), and James Norquay (Prosperity Media). Don’t miss out on this opportunity to up your game and network with some of the best – all for only $10.

Best Practice Multichannel Marketing
2018-06-06 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
This event has been designed to help marketers use cross-channels marketing to drive consumers towards purchasing. You will look at how linking channels can increase conversion and look at different way that companies are moving customers from channel to channel. The speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again.

Digital Marketing Masterclass - Brisbane
2018-06-06 08:30 - 12:30 | TBC Brisbane
This Digital Marketing Masterclass in Brisbane has been designed to show senior management from B2C brands how they can use all of the latest tools and techniques to help new business and retain loyal customers across all customer touch points. At this event you will also head from a leading brand will give a keynote about its digital journey.

Sunset Marketing with AMI
2018-06-06 18:00 - 20:00 | J. Walter Thompson Sydney Headquarters, Level 7, 235 Pyrmont St, Pyrmont, NSW, 2009, Australia
With the rate of change in social media it can be hard to keep up. The bigger it gets the bigger the conversations get. In 2017 there were plenty of big conversations which included trust, health, political influence, privacy, regulation, and advertising. As a marketer it was hard to keep up with where they stood in relation to the big platforms, the best approach and what were the right results.
The speaker, Zeina Khodr will talk about what marketers need to know for 2018, creating thumb stopping content and how to be prepared as social media matures.

Digital Marketing Masterclass - Morning - Sydney
2018-06-07 08:30 - 12:30 | TBA – Sydney, Sydney, NSW, 2000, Australia
This half day MasterClass combines succinct presentations with in-depth discussions with leading digital experts, allowing you to focus on topics that matter to you. The theme at this event ranges from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

Social Media Course (Sydney)
2018-06-08 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This Social Media Course will give you clearer understanding of how to use social media for marketing by giving you the direction, tools and confidence to help you become more focused and effective. We help you think strategically about your social media so you can be successful in the long run and give you practical tips for quick gains.

FaceBook and Instagram for Business MasterClass
2018-06-12 - 2018-06-13 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Social media is a main part of your company’s digital marketing success. The channels represent a powerful and dynamic marketing tool, delivering your message to potentially millions of customers. This two-day course has been specifically designed to deliver the skills you need to help your brand maximise its social media strategy, understand the needs of its audience, and speak the language of social success. You will get an understand on how to build an effective and market-specific content calendar, ensuring your content is fresh, innovative, and strategically aligned with your brand.
Enhance the skills you need to help your brand maximise its social media strategy:

Facebook and Instagram for business
Overcome common social media fears
Content marketing and content strategy
Understand Business Manager, Ads Manager and Power Editor, plus much more!

Speakers:
Jordana Borensztajn, Keynote Speaker, Social Media, Trainer, Humourist
Gloria Alexander, Senior Social Media Account Manager, Thinktank Social

SEM Essentials
2018-06-12 08:00 - 17:00 | Karstens Brisbane, Level 24, 215 Adelaide Street,, Brisbane, QLD, 7000, Australia
Whether you’re a B2B or B2C marketer, client-side or agency, stay ahead of the curve and learn SEM online at this 1 day workshop. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing is a cost-effective, highly convenient channel that can transform your business without a huge spend.
What you will learn:

Review the pay-per-click marketing landscape, including an overview of the role of search in today’s media mix, theoretical exercises, presentations and discussion
Get an introduction to the key players and an explanation of the main components, terminology and acronyms and the basics for search engine marketing strategy
Setting up, monitoring and optimising a paid campaign
Understand how to develop a search engine marketing strategy and how this integrates with other online and offline channels

Marketing for NFPs and SMEs
2018-06-12 09:00 - 12:30 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
With the marketing industry always changing and evolving it can be hard to keep up with the marketing trends. Small Business and Not for Profit organisations have their own set up challenges, so this event has been put together to show you how you can maximise your marketing dollar. You will learn how to think outside the box to help promote brand awareness. You will explore the foundations of marketing and look at different platforms including web, social media and traditional marketing without breaking the bank.

FaceBook and Instagram for Business Masterclass - Brisbane
2018-06-19 - 2018-06-20 | TBC Brisbane
Are you fully utilising social media to drive business growth? Do you know what the numbers really mean? Do you have what it takes to stand out in an already crowded social market? This two-day intensive course has been specifically designed to deliver the skills you need to help your brand maximise its social media strategy, understand the needs of its audience, and speak the language of social success.
What you will learn:

Apps and visual effects to enhance your social media content
Measure and track your social media marketing investment
Manage campaign structure, budget placement and breakdown
Develop strategy based on clear goals and measurable results
Build meaningful customer connections, plus much more!

Best Practice Multichannel Marketing - Melbourne
2018-06-20 08:00 - 10:30 | The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, VIC, 3000, Australia
This event has been designed to help marketers use different marketing channels to drive customers towards their company to purchase their goods or services. Part of the event will be spent looking at how linking channels can increase conversion and look at different way that companies are moving customers from channel to channel. The speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again.

State Of Social
2018-06-26
This conference provides a networking platform for educators, thought leaders, students, and professionals to exchange insights related to innovations and trends in social media and digital marketing, as well as opportunities and challenges that the industry is currently facing.

Corporate Communications Leadership Forum
2018-06-27 - 2018-06-29 | Novotel on Collins, 270 Collins Street, Melbourne, VIC, 3000, Australia
It is known that corporate communications has a role to play in managing internal and external communications, it is a big part in driving company reputation objectives and ensuring a cohesive strategy to engage stakeholders. As a result, Corporate Communications teams continue to evolve.
This is a unique event that will explore some of the most exciting case studies and innovative strategies to strengthen leadership skills in engagement and communication. This event will address the challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of corporate communications efforts.
Attend this practical forum and learn how to:

Adapt current corporate communications strategies to the changing social media landscape
Make a case for corporate communications in the C-suite
Measure external communication outcomes
Develop new systematic corporate communication approaches to help manage crisis situations. Plus more…

LinkedIn Marketing: Build Your Brand & Create Business Opportunities
2018-06-27 10:00 - 12:00 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
With LinkedIn being such a fast growing platform for social media, it is a perfect marketing channel for building both brand awareness and also creating your company’s brand. Attendance at this event will show you how to develop and implement clever LinkedIn marketing strategies to help get your brand in front of the right audience.

Copywriting For Your Business Success
2018-07-03 09:00 - 12:30 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Content marketing is an essential part of Marketing in today’s world, it is important that you create engaging content for different mediums the cut through the noise and engages your audience effectively. Over the past few years, technology has changed the way that businesses are run. So, in turn you need to alter your processes, consumer behaviour and also expectations. This course has been out together to help you with key content planning and strategies which will help promote customer engagement and discuss the key role it plays with different marketing campaigns.

Tech Talk: Elevating Your Digital Presence with SEO & Analytics - Sydney
2018-07-03 18:00 - 20:00 | Level 6, 50 Carrington Street, Sydney, NSW, 2000, Australia
At this event you will hear from Jason Borg, Digital Analyst who is from beyondblue, he will be discussing how they succeeded with using innovative SEO, content and accessibility techniques, he will be giving insights into key challenges and successes of their SEO audit and how they use data, reporting and analytics to elevate search rankings with more discoverable and accessible content.

Tech Talk: Elevating Your Digital Presence with SEO & Analytics - Melbourne
2018-07-05 18:00 - 20:00 | Academy Xi – Melbourne, Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
At this event you will hear from Jay Mahoney, Managing Director, Australia & New Zealand from Siteimprove, he will be discussing the Insights into Australian SEO benchmark results

Social Media Course - Sydney
2018-07-06 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This Social Media Course will help give you a clearer understanding of using social media for marketing. It’ll give you the direction, tools and confidence to help you become more focused and effective and help you think strategically about your social media so you can be successful in the long run and give you practical tips for quick gains.

Digital Marketing Essentials Course
2018-07-17 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Do you want to learn about marketing success and digital marketing, this event will cover Facebook, Google Analytics and you will gain industry tips and tricks for successfully incorporating digital channels into your campaigns.
This is a two-day intensive course, where you will get a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives.
Learn to:

Understand the online marketing landscape and identify the appropriate online media to achieve your objectives
Understand the value of analytics and how to understand a Google Analytics report to create insights
Incorporate social media and content as singular parts of your marketing strategy and how to create gorgeous content using free tools, plus much more!

Future Customer Experience and Marketing Forum with AI
2018-07-25 | Australian Retailers Association, Level 1, 112 Wellington Parade, East Melbourne, VIC, 3002, Australia
Social marketing is a a whole new challenge for those who work in retail, the reason for this is because their networks because a one click path to purchase. Remaining up to speed with trends, platforms and most effective strategies to drive engagement and sales is challenging.
This practical fundamental workshop is suited to marketers needing sound guidance on how to use the social media. It first updates on the essentials of success in social media, then investigates the tools and techniques underpinning social engagement.
The workshop covers:

Identifying the essentials of social media success
Analysing networks, conversations and influencers to define a strategy
Creating a content distribution strategy to build brand personality and loyalty
Optimising tools for scheduling, automation and measuring performance

Social Media and Marketing
2018-07-25 | Australian Retailers Association, Level 1, 112 Wellington Parade, East Melbourne, VIC, 3002, Australia
Social media has as a very large impact on ensuring that you have sustained customer connections, in the Retail Industry, it is no exception. This workshop has been designed to marketers who need some guidance on how to use the social media drivers. You will be given an update on the essentials in social media and you will be looking into the different tools and techniques underpinning social media.

Digital Personalisation at Scale: Smart Marketing from Mattel
2018-07-25 08:15 - 10:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored, personalised content talks directly to them.
At this event you will learn:

How consumers engage with brands/retailers today across digital, social media, and mobile and what marketers can do to influence the path to purchase
How marketers can leverage Big Data to drive personalisation and customer loyalty and some of the challenges to executing this at scale
The challenges marketers face when driving consumer engagement and brand loyalty in an increasingly complex digital marketing ecosystem

Interactive Minds Digital Summit 2018
2018-07-26 - 2018-07-27 | Royal International Convention Centre, Brisbane Showgrounds, 600 Gregory Terrace, Bowen Hills, QLD, Australia
This is the sixth two-day digital summit designed for marketers to allow you to keep your skills fresh. It will showcase the latest digital marketing techniques and you will learn from the best in the industry. There will be two international keynote speaks, one from eBay and the other from Mattel, plus over 14 local experts. There will be topics from content to measurement, artificial intelligence to voice and prioritisation and stakeholder buy in.

Understanding Facebook Advertising
2018-07-26 09:00 - 12:00 | InterContinental Perth, 815 Hay Street, Perth, WA, 6000, Australia
Facebook advertising is an extremely powerful medium when used correctly. This event will show you some of the different possibilities that these platforms have and also show you what targeting that is available. Once you have a basic understanding on these platforms, you will be able to achieve your goals and also gain an incredible ROI.
At the Masterclass you will learn:

Developing a Strategy
Running a Campaign in Ads Manager
Understanding the Objectives
Demographic, Behaviour & Interest Targeting
Creating Custom & Lookalike Audiences, plus more!

CXO Leaders Australia
2018-08-08 - 2018-08-09 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
The 5th annual CXO Leaders Summit Australia is an invitation only event and intended for Australia’s most senior marketing, customer experience and digital leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates, while the informal networking sessions promise to create a unique interactive forum.

LinkedIn Training Course (Sydney)
2018-08-09 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
With so many people on LinkedIn, it is important to be able to use it properly and to its full potential. There are 2 ways that LinkedIn can be used, for marketing or for your career. This 1 day workshop will teach you about the main features:

Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use Linkedin search to find sales/work leads
Publishing – what to write and how to do it

Social Media Course (Sydney)
2018-08-10 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This 1 day workshop has been designed to give you an understanding of how to use social media for your marketing. It will give you the direction and tools to help you become more focused and effective. It will help you think strategically about your social media so you can be successful in the long run and it will give you practical tips for quick gains.
For each of the major platforms you will learn:

how they work (a simple intro)
how to use them for marketing
key strategies for success, plus more!

Adobe Symposium
2018-08-15 - 2018-08-16 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
Customers always want amazing experiences, either shopping online for a product or a service. As the Marketing guru for your company, you’re the one who will make them as you are the one who knows the power of the experience economy. If you want to engage with your customers at a deeper level and create unbelievable experiences, then this is the event for you.

Speakers:
You will learn from experience makers before you. We’ll inspire you with stories from your peers who have created great experiences. Learn how they did it, so you can do better for your customers. The speaker indclude:

David Godsman, Chief Digital Officer, The Coca-Cola Company
Mark Teperson, Chief Digital Officer, Accent Group Ltd
Cindy Gallop, Brand Reinvention Consultant
Tim Urban, Creator, Wait But Why
