The Secret to Online PR Success
2016-04-14 12:00 - 14:00 (Australia/Melbourne) | Chartered Accountants Australia and New Zealand, Westpac Building, Level 29, 91 King William Street, Adelaide, South Australia, 5000, Australia
Towards tangible outcomes
Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others, boasting sizeable subscriber bases and a busy content schedule.
But many would agree that the novelty is starting to wear off. We are no longer able to keep up with what everyone wants us to read, watch or click. Content has always been king but we are already in an era where smart and meaningful content will be the only way companies will deduce a tangible benefit from social media.
Grant Law of Grant Law Public Relations will discuss social media trends and how smart marketers are using social media in a tangible, measurable way to achieve predetermined results.
It’s all connected to how you make a difference in terms of your firm’s marketing and PR strategy.
We look forward to your attendance for a light lunch and engaging discussion.

Content Strategy Masterclass - Melbourne
2016-04-19 - 2016-04-20 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in achieving your business goals.
This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.

Step by step processes to create customer profiles, identify content goals and structure a content journey from first awareness to final sale
Applying storytelling theory to make your content more effective
Creating effective workflows to turn your documented strategy and editorial calendar into reality
Setting appropriate KPIs your CEO and CFO will value
Developing a clear plan to test, measure and improve your content strategy

All attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse, adapt and refine for the specific needs of your final strategy.
The masterclass is limited to 20 participants.

Creating & Maximising Your Marketing Stack
2016-04-20 07:30 - 09:00 | RMIT City Campus – Storey Hall, Building 16, Level 7, "Green Brain". 342 Swanston Street, Melbourne, VIC, 3000, Australia
IntelligenceBank is one of Australia’s fastest growing technology companies, a local success story and a recent finalist in the 2015 global Stackies Awards.
This breakfast session will focus on Marketing Technology and the all important, ‘Customer Journey’. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study, demonstrating the significant impact it has had on their business.
CEO, Tessa Court will discuss some challenges and big wins from the CEO’s perspective and in-house MarTech expert, Dominic Gluchowski will share his insights on what to consider throughout the customer journey, how to get the ‘stackholders’ buy-in and how to manage it all once you’ve got it!

Master Workshop: SEO for Marketers
2016-04-20 08:45 - 16:30 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend.
While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing, review and use marketing tools that can contribute strongly to your website’s organic search results.
The workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.

Marketing Automation Strategy
2016-04-21 08:45 - 16:30 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results.
Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation processes, manage the overall customer journey and marketing lifecycle, cross-sell and up-sell to existing customers, retain customers; and measure your marketing ROI to best deploy marketing spend and resources.
Marketing automation solutions feature a centralised database for all your marketing data and information that enables you to target consumers or business customers with relevant messages and campaigns, a solution that powers engagement marketing activities for all your marketing channels; and an analytics structure that enables you to track campaigns.

ADMA Data Day - Sydney
2016-04-27 | Luna Park Sydney, 1 Olympic Drive, Milson's Point, Sydney, New South Wales, 2061, Australia
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn’t think were possible. It’s real-time marketing rather than the overhyped buzz word from years past.
Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways.
Come and hear from world-renowned leaders who share their knowledge and real-life examples of how to overcome data challenges.
For more information, please visit: http://www.admadataday.com.au/sydney/

Digital Stream - Content Chaos, are you ready to disrupt?
2016-04-27 12:15 - 13:45 | Pilot Partners, Level 10 Waterfront Place, 1 Eagle Street, Brisbane, Queensland, 4000, Australia
Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience?
Melita Francis from Melita.Digital will share her thoughts on the current content marketing landscape and what marketers need to consider prior to planning and distributing content. She will address what content disruption looks like and provide examples of who has successfully used content to create ‘chaos’ within their industries.
Melita will also take a broad look at what content marketing strategy looks like; from planning, developing and reviewing different content distribution channels (paid, owned and earned) through to effectively measuring content performance.
This session will arm marketers with new ideas to better manage their content marketing strategy as well as tips and tools for achieving greater engagement (and hopefully creating content anarchy!).

Fundamental Workshop: Communicating for Change
2016-04-28 08:45 - 13:00 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
Workshop Outline
Effective communication is your greatest tool in leading stakeholders towards productive change. The half-day workshop can be applied internally or externally – stakeholders will vary, but the process is essentially the same.
Key Learning Outcomes
To provide a best-practice overview in the area of communicating change:

Session one – Change and it’s management: To help clarify attendees’ relevant opportunity for change.
Session two – Communicating of change: To assist attendees’ ensure the right communication environment for their change to occur

What will we cover?
This facilitated communications workshop involves two main sessions:
>> Workshop one: Change and it’s management
>> Types of change
>> Change Process, and
>> Change models
>> Workshop two: Communication for change
>> Feedback loop
>> Recent communication developments and
>> A four-step process
Who Should Attend?
C-suite, Executives and Managers

ADMA Data Day - Melbourne
2016-04-29 | Crown Plaza Melbourne, 1-5 Spencer St, Docklands, VIC, 3008
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn’t think were possible. It’s real-time marketing rather than the overhyped buzz word from years past.
Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways.
Come and hear from world-renowned leaders who share their knowledge and real-life examples of how to overcome data challenges.
For more information, visit: http://www.admadataday.com.au/melbourne/

Fundamental Workshop: Developing in the Digital Age
2016-04-29 08:45 - 13:00 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
In the Developing in the Digital Age – Understanding Choices, Francine Bishop, author of Social Media Evolution, shares scientific data about how social media and digital devices affect the brain. She reveals how new forms of communicating is changing the landscape for marketers in the future and shares evidence which is sure to influence the choices we make in the digital age.

World Business Forum Sydney
2016-05-25 - 2016-05-26 | The Star, 80 Pyrmont Street, Sydney, New South Wales, 2009, Australia
The World Business Forum Sydney is a two day event that will give participants an annual update in management, marketing and business trends through the experiences of some of the most renowned business experts from around the globe.
World Business Forum Sydney will be showcasing an amazing lineup of experts, including:

Sir Richard Branson – Management
Mauro Porcini – Marketing
Chris Gardner – Perseverance
Robert Kaplan – Performance Management
Nicholas Negroponte – Innovation
Tamara Erickson – People
John Mattone – Leadership
Rita McGrath – Strategy

B2B Marketing Leaders Forum APAC 2016
2016-05-25 - 2016-05-27 | TBA – Sydney, Sydney, NSW, 2000, Australia
Take advantage of new technologies and innovative solutions, share and learn from each other about effective strategies for turning their departments into revenue generating machines.

Search Marketing Summit 2016
2016-05-31 - 2016-06-03 | SMC Conference & Function Centre, 66 Goulburn St, Sydney, NSW, 2000, Australia
Search Marketing Summit 2016 is a collective of events run over the course of 4 days specializing on the topic of search and marketing for various levels of education. Search Marketing Summit will comprise of Entry Level Education, Intermediate Level Education and Advanced Level Education in various topics and subjects of search marketing. Pick and choose the right event for you and your level of learning, from half day events, to one-day workshops all the way through to the full 4 day experience package, this Summit will have something for everyone at all levels of skill to learn.
Some of the events that will be held at the Search Marketing Summit 2016 are:

Search Engine Boot-Camp
Email Marketing Workshop
Search Marketing Summit
Mobile Marketer Workshop
Advanced PPC Workshop
Advanced SEO Workshop
Advanced Conversion & Landing Page Optimisation Workshop

AMI Innovation Summit 2016
2016-06-02 | Rydges Southbank, 9 Glenelg Street, South Brisbane, QLD, 4101, Australia
Having a large budget no longer guarantees marketing success in this new digital world we live in. Innovating new marketing ideas and methods is the new key to digital marketing success. AMI Innovation Summit 2016 is Australia’s leading marketing event, and this year innovation will be the main focus. Come and be inspired by marketing experts that understand how to harness ideas and innovation to capitalize on existing markets, creating loyal customers and drive business growth. Visit this years event to learn secrets and receive practical advice on how to go above and beyond with marketing innovation to create the next big hit, find out what is working right now, and what’s next.
This event will showcase a panel of keynote speakers such as:

Mark Jones, Chief Storyteller and CEO of Filtered Media
Cat Matson, Chief Digital Officer of Brisbane Marketing
Dr Linden Brown from Market Culture
Jock Fairweather, Director at Little Tokyo Two
Jordan Duffy, Founder of Buckham & Duffy
Paul Hawkins, Managing Director of Crazy Might Work

MediaSocial 08 Vivid
2016-06-02 17:30 - 22:00 | Cell Block Theatre, National Art School, Forbes Street, Darlinghurst, NSW, 2010, Australia
MediaSocial 08 Vivid is an exclusive event for executives and business owners working in media, marketing, digital agencies, PR, advertising, media and technologies industries to help network, grow and learn the latest advancements in digital media and technology today.
This event will be showcasing a series of presentations by industry thought leaders, giving valuable insights into various technologies and media channels
MediaSocial: media should be social

Big Digital Adelaide
2016-06-06 - 2016-06-07 | The Science Exchange, 55 Exchange Place, Adelaide, SA, 5000, Australia
Big Digital Adelaide is a digital marketing event with world class features, held in Adelaide and showcasing experts on various different topics of digital marketing. Big Digital Adelaide is going to provide attendees with a one-off networking environment opportunity and a wealth of knowledge in the many aspects of digital marketing to take home.
This event will provide two days of learning opportunities for everyone on the many aspects of search engine optimization (SEO), paid search tactics and tools, social media marketing, blogging and content development and marketing. Learn from a panel of experts who will provide their experiences and knowledge to help you grow as a marketer, from WordPress security to understanding keyword research, Big Digital Adelaide will educate you on any and in everything digital marketing and SEO.

Mumbrella360
2016-06-07 - 2016-06-09 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
Mumbrella360 is a national conference forum discussion of everything under Australia’s marketing and media umbrella. The conference is designed for individuals working in the areas of media, marketing and entertainment, providing learning opportunities and understandings of today’s media.
Mumbrella360 will take place over 3 days at the Hilton Hotel in Sydney, including keynote speakers from Australia’s most influential media and marketing companies and curated sessions created by various Mumbrella readers.
Alongside the conference, Mumbrella360 will run a exciting exhibition area and Masterclass zone for participants to explore as well as creating networking opportunities during the breaks.

Thought Leadership Series - Brand Management Masterclass
2016-06-08 08:30 - 12:30 | Cliftons Training Facility, Level 1, 440 Collins Street, Melbourne, VIC, 3000, Australia
This half-day workshop masterclass is designed for any manager or marketer who wants to learn the ins and outs of better brand management and marketing. The masterclass will examine practical key challenges of being a brand manager and use real-time examples as case studies to further help participants avoid the typical problems and pitfalls of bad brand management.
This masterclass will help participants to:

Learn concepts of brand equity and its connection to modern marketing.
Appreciate the risks of sales promotion and commodification.
Position or reposition of a brand
Learn the importance of brand architecture
Utilize brand strategy to energize marketing tactics

AMI CX Summit 2016
2016-06-21 | Doltone House, 26-32 Pirrama Rd, Pyrmont, NSW, 2009, Australia
AMI Customer Experience (CX) Summit 2016 aims on creating the customer experience as an holistic piece, focusing on how the principles that shape the whole and how they can be applied to the design of specific interactions. The summit will explore the design of Omni channel experiences and also explore the organizational and cultural road blocks associated with the design and creation of a great customer experience (CX).
Who is the summit for?
The CMO, Customer Experience Managers, Brand Managers, Marketing Managers, Customer Experience Designers, User Experience Designers, Experience Architects, Exhibition and Event Designers, Product Designers, Design Managers, Customer Service Managers, Change Managers and Product Managers.

ADMA Techmix 2016
2016-06-24 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
ADMA Techmix 2016 is a vendor-neutral event designed to help marketers understand the many aspects of marketing technologies that are available today and how they can be integrated into the marketers toolbox.
This one-day event will showcase the latest global marketing technology and provide attendees with inspiration and new ideas.
ADMA Techmix 2016 will also have:

4 International keynote speakers who have experience in successfully choosing the right marketing technologies for their brands.
Learn 9 different marketing technologies in great detail and hear from 9 thought leaders who will be discussing the potential possibilities of utilizing technologies to grow a brand.
Showcasing real-life case studies from various leaders who have implemented technologies into their marketing with success, learn from each and be inspired.
Displaying up to 30 live demonstrations of the newest marketing technologies in action.

Implementing a Social Media Influencer Campaign
2016-06-29 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Develop and implement a social media influencer campaign for your organisation. Includes scoping, planning and reviewing the effectiveness of SMI Programs.

Relate Live Sydney
2016-07-14 - 2016-07-15 | Doltone House, 26-32 Pirrama Rd, Pyrmont, NSW, 2009, Australia
Relate Live Sydney is an event about building a community of leaders in customer service and experiences. Focusing on the various roles within customer experiences (CX), everything from strategy to execution, Relate Live will cover all angles of what it takes to design, create and implement a great customer service experience and build important customer relationships with customers and companies alike.
Relate Live Sydney is the perfect event for individuals and teams who are passionate about creating a great customer experience and building customer relationships for their brands. Featuring a networking session, interaction presentations and workshops that examine the many areas and influences of human relationships and satisfactions.

IAB Workshop: Actionable Insights from Search Marketing
2016-07-14 08:30 - 12:00 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
This is an interactive and highly practical workshop on how to use paid search. It will provide you with hands on experience into the tools and techniques that you can start using right away such as free tools like Google Trends, Keyword Planner and Ad Preview Tool. The session will also cover building and optimising an AdWords campaign, advanced techniques, upcoming AdWords changes as well as building paid search landing pages.
Free for IAB members (max 3 per company). $150 for non IAB members.

The Interactive Minds Digital Summit
2016-07-20 | Brisbane Convention and Exhibition Centre, 80 Merivale Street, South Brisbane, Brisbane, QLD, 4101, Australia
The Interactive Minds Digital Summit is a one day digital marketing conference designed to present strategic insights into the latest campaigns, trends & technologies in digital marketing.

Digital Marketing Strategies for Higher Education
2016-07-20 - 2016-07-21 | Citadines on Bourke, 131 – 135 Bourke Street, Melbourne, VIC, 3000, Australia
To keep up with an increasingly tech-savvy market, universities and higher education providers are searching for cost-effective digital marketing strategies and solutions.

The Interactive Minds Digital Summit - Melbourne
2016-07-22 | Crown Conference Center, 8 Whiteman St, Southbank, Melbourne, VIC, 3006, Australia

Adobe Symposium 2016
2016-07-26 | The Star, 80 Pyrmont Street, Sydney, New South Wales, 2009, Australia
Adobe Symposium 2016 is a premium digital conference designed to educate and connect attendees on the vast digital industries that Adobe crosses. Learn how to effectively reach your customers, enhance their customer experience, explore the latest digital tools and trends in marketing, discover how companies are using Adobe Marketing Cloud software to gain deep insights into their customers and their habits, build complex personalized campaigns and better manage their content.
The Symposium will teach everyone something new, from experienced digital marketing veterans, to budding new marketers, there is plenty of ways marketers can benefit and learn from this event. Featuring breakout sessions, keynote speakers and panel discussions with a range of international and local experts, you’ll be able to discuss complex issues with some of the industries great minds.
This event has a broad range of information and insight for many different roles in today’s digital industry, some of the people who should attend: Advertisers, Analysts, Campaign managers, Content Managers, Digital Marketers, Marketing executives, Publishers, Social Marketers

Mumbrella’s Sports Marketing Summit
2016-07-28 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
Australia has always been a huge sporting country, the media consumption of live sport will always pull huge audiences, something that marketers have always taken advantage of. Mumbrella’s Sports Marketing Summit is a conference discussing the biggest issues facing marketers, broadcasters and agencies working in the areas of marketing through sports. This event will bring together some of the most successful marketers, both locally and internationally, to share their insights and experiences in sports marketing.
The 2016 Mumbrella’s Sports Marketing Summit will showcase a lineup of international and local speakers on various issues including sports betting, e-sports, exploiting ticketing data as well as featuring a panel of top athletes.

Public Sector Marketing Communications Summit
2016-08-23 | Hyatt Hotel Canberra, 120 Commonwealth Avenue, Yarralumla, ACT, 2600, Australia
In this 1 day conference you will learn how to navigate the new landscape that we in when it comes to backing our good ideas and learning from the mistakes that we make along the way.

Creating Facebook Ads that Convert
2016-08-25 18:30 - 20:30 | WYNCITY Bowl & Entertainment, 36 Wallace Avenue, Point Cook, VIC, 3030, Australia
This workshop will teach you the basic elements of creating Facebook Ads and generating a decent return on investment.
