Marketing.com.au

What is Intent Marketing & What Does It Matter
2019-08-08 08:00 - 09:00 (Australia/Melbourne) | Webinar
Keep to enrich your marketing with intend data?
Want to find out which companies in the market are looking for what you offer?
What we’ll cover in this event…

What is “intent data?”

What are the different kinds of intent data?

Why all intent data is not created equal

How can intent data be used to enhance marketing and sales strategies?

The State of Data: Opportunities & Responsibilities in 2019
2019-08-14 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and transparency in data marketing practices? What are the current best practices and considerations with regards to consumer privacy? What do industry experts see happening in the identity space over the next 12-18 months? We’ll covering all of these topics in-depth and so much more.
Data Transparency panel – a panel of industry experts will discuss what the industry and IAB Australia are currently working on to enable increased trust and transparency across all aspects of digital data marketing practices.
Identity panel – everything that brands are wanting to do with marketing data puts identity management and consumer privacy front and centre. Particularly now with the growing restrictions on mobile devices, the ever-evolving data privacy legislations and changes in the most popular browser standard settings. Our expert panel will look to life the lid on the current state-of-play and build awareness around what to look out for over the next 12-18 months.

The Challenges and Future of Marketing
2019-08-15 18:00 - 20:00 | Macquarie Room, MGSM Executive Hotel, 99 Talavera Rd, Macquarie Park, NSW, 2113, Australia
The Department of Marketing, Macquarie Business School invites you to their upcoming showcase where you’ll deep-dive into the future of marketing and discuss whether traditional marketing is being consigned to the strategy bin, and question what value marketing has in contributing to the contemporary organisation and customer in an increasingly challenging business environment. Meet some of the most successful marketers in town and hear from them about how they help local and global organisations in developing and improving their way to engage valuable prospects and generate the best possible returns from the business.
Join us and hear from industry leaders on the challenges marketers need to be prepared and trained for. You are welcome to ask questions from our industry panellists, network with speakers and your Macquarie University alumni and academics. Following the panel discussion you’ll have the opportunity to ask our industry experts and academics your marketing questions. Or we can raise them for you, just submit your questions and thoughts below.
If you’re driven to become a highly sought-after business and marketing professional, a postgraduate Marketing degree from Macquarie Business School may be the key! Next year, the School will be launching three newly designed postgraduate programs in Marketing, aimed at building higher-level marketing knowledge and critical thinking skill to help navigate the increasingly complex marketing landscape.
We look forward to welcoming you to the next marketing thought leadership series on the Challenges and Future of Marketing.

Future Social Media Strategy 2019 Forum
2019-08-19 - 2019-08-20 | Bayview Eden, 6 Queens Road, Melbourne, VIC, 3000, Australia
While we often get caught up in the ‘now’ of social marketing, it’s critical to also consider the future, and where you should be paying attention to in the months to come.
And while virtual reality, augmented reality, hyper local social platforms are some of the answers most would revert to when thinking about the future of social, what’s equally important is how we’ll get there – and what, practically, the evolution to these next stages of social communication will mean for you and your organisation.
This two day agenda has been curated to ensure delegates leave feeling inspired to innovate and review their current social strategy. With social opportunity rising knowing where to place your focus next is paramount to staying relevant and engaging.
Delegates will be taken on a journey through current pioneering social success and the future landscape currently shaping the next 12 months of social innovation.

Digital Nexts: AI, AR, Automation & IoT
2019-08-21 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
This August we’re exploring the world of nexts!
What’s next for the world of the consumer undoubtedly means a shift for marketers and brands alike as they adjust and optimise their efforts towards the new channels and tech adorned by their customers.
At this event, we’ll be exploring five up and coming tech-driven consumer shifts, and how you can prepare and indeed thrive with the rise of the machines.
Here are just some of the topics our speakers will be discussing:

Five tech trends underpinning consumer shifts for the years to come
The role Augmented Reality will play in brand social storytelling
How brands are using Robotics & Cognitive Automation to interact with their customers
What new technology can we expect to be part of our everyday lives
How technology is driving brands to rethink how they engage with consumer and B2B brands

Mobile Council Event
2019-08-21 08:00 - 17:00 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join IAB Australia and our Mobile Advertising Council on Wednesday, 21 August 2019 as we discuss key topics in the Australian mobile advertising landscape.

Commercial Acumen for Digital Sales - IAB Workshop
2019-08-21 08:30 - 10:30 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However, in the 21st Century businesses are constantly creating innovative, fascinating ways of making money. In this IAB session, we will investigate the fascinating business strategies of companies in advertising and beyond.
Understanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the advertising industry.
You’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and analyze a client’s business model. Plus, you’ll be able to show how what you do affects your company’s bottom line.

Learn a framework to quickly analyze businesses and their business models
Learn the key terms, metrics and commercial language in advertising companies
Identify ways in which your role can affect an organization’s commercial success

The workshop will be run by industry veteran Rob Pyne who runs Realizer, a training & facilitation company specializing in decision-making, management and productivity and it suitable for people with approximately 2-5 years sales experience. The workshop is free for people who work in IAB member companies but limited to 3 people from any one organisation.

CXO Leaders Australia
2019-08-28 - 2019-08-29 | Hilton Sydney, 488 George Street, Sydney, NSW, 2000, Australia
28 – 29 August 2019, Sydney
Join Australia’s leading CMOs, CDOs, Heads of Customer at the CXO Leaders Summit Australia, the country’s leading Marketing event. The CXO Leaders Summit Australia is invitation only and intended for Australia’s most senior marketing and customer experience leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates, while the informal networking sessions promise to create a unique interactive forum.
7th Annual CXO Leaders Summit Australia being held on the 28th-29th August at the Hilton Hotel.
For more information visit: http://www.cxoleaders.com.au

ANZ Service Design Forum
2019-08-28 08:00 - 2019-08-30 17:00 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
Join the global gathering of key thought-leaders in service design and UX to incorporate and design successful and strategic customer-centric services. This event is carefully researched and crafted with the most desired and unparalleled insights on service design and design thinking that will help you ignite a successful transformation.
Join us in harnessing the promising potential of the ANZ Service Design Forum by tapping into the expertise of key leaders in service design and UX with leading case studies and proven solutions. Walk away a significantly more confident and capable Service Design leader, with a greater ability to affect change and disruption within your organization to boost your customer-centricity.

TECHSPO Sydney 2019
2019-08-28 09:00 - 16:00 | ANZ Stadium, Edwin Flack Avenue, Sydney, NSW, 2000, Australia
Where Business, Tech and Innovation Collide in Sydney!
TECHSPO Sydney 2019 is a two-day technology expo taking place August 28th to 29th, 2019 at the ANZ Stadium in Sydney, Australia. TECHSPO Sydney brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.
As part of TECHSPO Sydney is a limited attendance event, DigiMarCon Australia 2019 Digital Marketing Conference (https://digimarconaustralia.com). If the conference is where the learning, theory and inspiration happens, then the TECHSPO floor is where the testing, networking and product interaction takes place.

DigiMarCon Australia 2019
2019-08-28 09:00 - 2019-08-29 19:00 | ANZ Stadium, Edwin Flack Avenue, Sydney, NSW, 2000, Australia
DigiMarCon Australia 2019 is your chance to …
– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, collaborate with your peers and build your network in a beautiful atmosphere.
DigiMarCon Australia 2019 Digital Marketing Conference & Exhibition will be held from August 28th to 29th, 2019 at the ANZ Stadium in Sydney, Australia. Whatever your goal is; reinforcing customer loyalty, improving lead generation, increasing sales, or driving stronger consumer engagement, the DigiMarCon Australia 2019 line up has been specifically designed to help you develop your audience.
Immerse yourself in topics like digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!
At DigiMarCon Australia 2019, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success.
Be a part of DigiMarCon Australia 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world.
Secure your seat now and take advantage of our discounted super early bird registration rates.

Queensland Business Writers Conference
2019-09-03 08:00 - 16:00 | Brisbane Marriott Hotel, 515 Queen Street, Brisbane, VIC, 4000, Australia
This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice.
We’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019.
This year, we’ll discuss how to become indispensable in this DIY world. How do we prove our value to stakeholders and customers when everyone thinks they can do our job?
In our training sessions, we’ll cover:
~ why plain language has evolved in recent years and how we can evolve with it
~ how understanding the humans in the communication process can create better content
~ how to create accessible print and web content that benefits everyone
~ how to turn #@!*-ty first drafts into well-crafted prose
~ how even the stodgiest organisation can communicate a compelling story.
This year we’re joined by longstanding Channel 7 journalist, Kim Skubris and conference favourite, Judy Gregory, as well as other great speakers. And, as always, you’ll get a discount if you bring the team along.

Email Marketing - Opportunities, Trends and Engagement - Brisbane
2019-09-04 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database.
When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience?
At this event, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis.
Whether you send 1,000 emails a month or millions, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now.
Don’t miss this event! Book your ticket now.

Email Marketing - Opportunities, Trends and Engagement - Melbourne
2019-09-11 08:00 - 10:30 | One Roof Melbourne, 77-83 City Rd, Southbank, VIC, 3205, Australia

Four disciplines of execution - Sydney
2019-09-16 | Amora Jameson Hotel
Get equipped with the business world’s most popular execution framework, used by small business through to Australia’s largest companies including Coca-Cola, ANZ and Pfizer.
The 4 Disciplines of Execution (4DX) provides immediately actionable, simple principles and tools to translate strategy into action at all levels of an organisation. 4DX taps into the desire to win that exists in every individual, establishing a common goal company wide.
Back by popular demand, execution expert and Wall Street Journal #1 national best-selling coauthor of The 4 Disciplines of Execution, Chris McChesney returns to Australia to present his acclaimed, full-day workshop.
Create a culture of execution, and a determined team motivated to win big.
You Will Learn
The 4DX framework is a simple, repeatable formula for sharp execution and exceptional performance.

Focus on the Wildly Important – simplifying your strategic intent
More with less: How to achieve real leverage to produce extraordinary results
Engagement – you want performance only passion and engagement can produce
A cadence of shared accountability – create a self-managing team
Keeping a compelling scoreboard – Implementing meaningful measures that motivate your team to win
Executing through a whirlwind of distraction
Develop your team’s execution muscle memory – how to sustain your culture of execution

RESET 2019
2019-09-17 08:00 - 17:00 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
RESET 2019 showcases an exciting program specially curated to provoke, challenge and inspire marketers to reset their thinking for the year ahead. Attended by CMOs and their senior marketing teams representing some of Australia’s biggest brands and advertisers, RESET is considered the must attend event of the year on the marketing calendar.
Our first speakers announced include Aussie expat Greg Creed, CEO, Yum! Brands, Inc. (USA); Brian Wieser, Global President, Business Intelligence, GroupM (USA), and Sarah Ritchie, founder of AM-Insider.com and the author of “How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything” (NZ). Stay tuned for more exciting announcements.

Four disciplines of execution - Melbourne
2019-09-18 08:00 - 17:00 | Melbourne Convention and Exhibition Centre

DigiMarCon Singapore 2019
2019-09-18 08:00 - 2019-09-19 17:00 | Marina Bay Sands, Singapore
DigiMarCon Singapore 2019 is your chance to …
– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, collaborate with your peers and build your network in a beautiful atmosphere.
DigiMarCon Singapore 2019 Digital Marketing Conference & Exhibition will be held from September 18th to 19th, 2019 at the luxurious Marina Bay Sands Expo and Convention Centre in Singapore. Whatever your goal is; reinforcing customer loyalty, improving lead generation, increasing sales, or driving stronger consumer engagement, the DigiMarCon Singapore 2019 line up has been specifically designed to help you develop your audience.
Immerse yourself in topics like digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!
At DigiMarCon Singapore 2019, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success.
Be a part of DigiMarCon Singapore 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world.
Secure your seat now and take advantage of our discounted super early bird registration rates.

VidCon Australia 2019
2019-09-19 08:00 - 2019-09-22 17:00 | Melbourne Convention Centre, 1 Convention Centre Pl, South Wharf, Vic, 3006, Australia
VidCon’s Industry Track offers unparalleled access to top leading industry experts, digital creators, and media tastemakers.
This year’s Industry Track will provide deep, industry-changing insights on how to grow and monetise your business through online video platforms, building sustainable and profitable communities, best practices for using video to sell products and services, and in-depth strategy discussions that will change the course for the future of online video and media in APAC in general.
The Industry Track Days: Thursday 19 September – Friday 20 September
Full days packed with strategies, tips, and tricks of the trade!

Four disciplines of execution - Brisbane
2019-09-20 08:00 - 17:00 | Brisbane Convention & Exhibition Centre

Supply Chain Innovation in an Era of Automation and Digitalisation
2019-09-22 08:00 - 17:00 | Swinburne University, Wakefield Street, Hawthorn, VIC, 3122, Australia
Join us for an evening dedicated to supply chain innovation in an era of automation and digitalisation.

As competition heightens between today’s supply chains, in response to the ever-increasing demands of consumers, supply chain leaders need to think more innovatively in order to gain or maintain competitive advantage.
The Australian Graduate School of Entrepreneurship (AGSE) at Swinburne University and the Supply Chain & Logistics Association of Australia (SCLAA) proudly invite you to an evening dedicated to supply chain innovation.
Our panel of industry experts will discuss modern-day challenges including digitalisation, automation, emerging technologies and the supply chains of the future. The discussion will be followed by networking and light refreshments.

Strategic Communication Masterclass
2019-10-01 18:00 - 20:00 | Paddington Tavern, 186 Given Terrace, Paddington, QLD, 4000, Australia
Learn how to plan and implement communication initiatives grounded in business thinking that deliver real business results.

In today’s dynamic and challenging communication environment, it’s more important than ever to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and deliver business results.
IABC Queensland is pleased to present a Strategic Communication Masterclass with Sia Papageorgiou FRSA, SCMP, President of IABC Victoria, which will show you how to define communication needs, deliver measurable outcomes and build your credibility as a trusted in-demand communication professional.
This interactive workshop will show you how to:
• build alignment between business needs and communication outcomes, from analysing the business environment to defining need, segmenting audiences and delivering measurable outcomes
• develop ROI for your communication efforts
• drive value for stakeholders in today’s communication environment
• increase your perceived value within your organisation.

Spotlight on Paid Social Media - Brisbane
2019-10-02 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms?
At this event, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through.
Our speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus, see what reporting organisations have in place to track and deliver results.
Whether you are in B2B or B2C, if social media forms part of your marketing strategy, make sure you don’t miss this event.

Sub-Editing and Proofreading One-Day Short Course
2019-10-02 09:30 - 16:30 | North Sydney Training Rooms, Level 2, 80 Mount Street, North Sydney, NSW, 2060, Australia
Who can benefit from this sub-editing and proofreading workshop?
This subbing course will help anyone improve their editing skills, regardless of whether they’re new to editing or are an experienced editor who wants a refresher.
People who usually attend are often involved in:

communications
publishing
journalism
marketing
public relations (PR)
blogging.

Taught by a former Sydney Morning Herald editor, this practical course covers:

tightening sentences
writing in the active voice
using positive phrasing
writing strong intros
connecting paragraphs
making sure the lead isn’t buried
restructuring articles
grammar and punctuation tips
maintaining consistency
fact checking
proofreading mark-up symbols
writing strong headlines for both print and online

Only nine places are available to ensure every participant receives personalised attention.
Editing exercises are included throughout the class so you can immediately practise what you’ve learnt.
Handbooks and certificates will be handed out to each participant.

Commercial Acumen for Digital Sales - IAB Workshop
2019-10-08 08:00 - 11:00 | Facebook, Level 41, Tower 2, 200 Barangaroo Avenue, Barangaroo, SYD, 2000, Australia

Intentional content: Pleasing humans and the Google Gods with Kate Toon
2019-10-08 18:00 - 20:00 | CoWork Me, 245 St Kilda Rd, St Kilda, VIC, 3182, Australia
These days the Google gods aren’t satisfied with basic blog posts. They want intelligent, engaging, well written, problem-solving content that matches the searchers intent. And guess what, humans want this too.
* So what are the different types of search intent?
* How do these fit into the brand awareness cycle?
* What role does conversational search play?
* And how can we ensure our post grabs the coveted position zero in the search results?
_____________
KATE TOON
SEO Lover, Copywriter, Speaker, Author, Hula Hooper, Kate Toon Copywriter
Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.
Nominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year, 2 years running, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.

Modern Marketing Summit
2019-10-10 | Doltone House, Hyde Park, Sydney, SYD, Australia
Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on programmatic. In a single day, MMS Sydney will change the way you think about modern marketing and programmatic innovations while uncovering new trends, technologies, and case studies to propel your strategy further.
Prepare for a full day of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing programmatic today.

Click Engage Convert
2019-10-10 - 2019-10-11 | NAB, 700 Bourke St, Melbourne, VIC, 3000, Australia
Australia’s premier social media & digital marketing conference.
If your goal is to build brand awareness, generate engagement, drive traffic, gain more leads, increase sales or improve customer loyalty, then join us for Click Engage Convert!
Click Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine.
Click Engage Convert takes a strategic approach to digital marketing, exploring the opportunities and highlighting best-practice approaches to using social media, social advertising, email marketing, messenger marketing, video marketing, content creation, story telling, SEO, website optimisation, artificial intelligence, analytics and other digital marketing strategies, to help generate more leads and sales for your businesses.
You’ll leave with ideas, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.

Leading The Product - Melbourne 2019
2019-10-17 | Pullman on the Park, 192 Wellington Parade, Melbourne, VIC, 3000
Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types.

Whether you’re a Product Manager, Product Owner, Product Marketer, Product Strategist or simply curious, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together, sharing the insights of Product people from all sorts of industries and business models who are faced with challenges that need new ways of thinking and doing.
Featuring the best of both international and Australian Product Management talent, all sessions are lovingly curated to ensure an enviable blend of inspiration and practical insights. Bursting with talks, mini-workshops, a networking session, a fully catered day and a kick-arse after-party, this is where new friendships, connections and careers are made.

StartCon 2019
2019-10-22 - 2019-10-23 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
For startups, entrepreneurs, investors, marketers, and corporate innovation teams.
Australia’s largest startup and growth conference is the cornerstone event for the community.
Now in it’s 10th year, StartCon has gone from strength to strength, selling out nine years in row and delivering exceptional value.
Get actionable insights from the world’s best to help accelerate your company through highly-measurable growth and marketing tactics.
The two-day conference will feature world-famous keynote speakers from some of the largest companies in the world, 750+ startups, 160+ expo floor, networking events, Pitch for $1 Million competition & hackathon.
