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Hotwire: 2016 Communications Trends Lunch
2015-12-10 12:00 - 14:00 (Australia/Melbourne) | Unnamed Venue, Level 6, 79 Commonwealth Street, Surry Hills, NSW, 2010, Australia
Join us for a lunch and panel session with Channel 10 EGM and Enero board member, Russel Howcroft, for the launch of Hotwire Australia’s annual Communications Trends report.

Facebook Marketing Intensive - Sydney
2015-12-17 - 2015-12-18 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
A two day workshop to help you build a multi-staged Facebook ad marketing campaign for you and your business. A mentor will help guide you step by step through our proven process to help you build the content, advertisements and workflow to attract new customers and clients through the Facebook platform. This event is designed to help business owners, marketing managers and startup founders expand their marketing campaigns through social media.

Interactive Minds: Agile Marketing Unpacked - Brisbane
2016-02-02 08:00 - 10:30 | Room Three Sixty, QUT, 21A Gardens Point Rd, Brisbane, QLD, 4000, Australia
An agile methodology is increasingly being considered by digital experts and marketing teams alike to deliver a flexible and nimble approach to iteration, customer focus and responsiveness. Join us in February as we unpack how and why agile is being applied to marketing activities and discover how individuals, teams and organisations can benefit from this methodology. Whether your team is already applying an agile approach, considering it for the future or you just want to stay abreast of the latest methods relevant to marketers, this is an event not to be missed.
Our speaker line up:

Andrew Carolan, Developer, Vision6
Kelly McKenzie, Digital & Design Lab Leader, IBM Australia
Libby Patch, Digital Marketing Advisor, Suncorp Bank
Michael Derwin, CEO, Agiledirect

Bookings for this event are essential.

Facebook Marketing Intensive - Melbourne
2016-02-04 - 2016-02-05 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia

Digital Disruption Marketing Communications Summit - 2016
2016-02-09 - 2016-02-10 | Adelaide Festival Centre, King William Street, Adelaide, SA, 5000, Australia
The AMI Digital Disruption Marketing Communications Summit (Previously known as Marketing Week the South Australian Marketing Summit) aims to refresh marketing professionals in the latest ideas, trends and educational marketing framework. Business leaders must instill the best practices in branding, digital marketing, innovation, customer care and big data in order to help drive their business forward to success.
This event offers exclusive content as attendees will be privileged to hear insights into current business challenges, trends, case studies and ideas from world leading speakers and experts in the industry, finishing off with a rare Q&A time with the expert speakers.

Content Strategy Masterclass - Sydney
2016-02-16 - 2016-02-17 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This 2-day practical & interactive masterclass is designed to offer unambiguous & clear steps to designing, documenting, implementing & improving a content strategy. Facilitated by Jonathan Crossfield

Website measurement and its impact on digital advertising
2016-02-17 09:30 - 10:30 | TBA – Sydney, Sydney, NSW, 2000, Australia
Audited Media Association of Australia (AMAA) and internet technology partner comScore are holding a short class on exploring digital advertising and website measurements.
This 1 hour class will cover:

The complex web measurement language. What does it all mean?
What should I rely on as a true, comparable metric?
How does website measurement impact advertising on my website?
Trends in digital advertising in 2016.

The speakers for this event will be:
Kate Palmer, Sales Director ANZ – comScore, Inc.
Blake Mason, Sales & Marketing Manager, AMAA

Digital Marketing Course presented by Loves Data, Melbourne 22–24 February 2016
2016-02-22 - 2016-02-24 | Melbourne Business School, 200 Leicester Street, Melbourne, Victoria, 3053, Australia
Starting out? Need a refresher? Want to advance your career? Attend one, two or all three days! Learn with Google Certified experts as we take you through our training courses that are the most up-to-date, accurate and practical available. Loves Data is a leading digital agency and training provider. Our courses follow best practices and share real world hands-on experience from client campaigns for organisations of all types and sizes.
Places are limited. Book now! For more information and bookings please visit www.lovesdata.com or call our friendly experts on 02 9922 8111.

Managing Marketing in a Multichannel Retail Environment - MELBOURNE
2016-02-23 | Sheraton Melbourne, 27 Little Collins St, Melbourne, VIC, 3000, Australia
Do you know what it takes to become a modern marketer in this faced paced, technology dominate, evolving retailing environment of 2016? The Inside Retail Academy focuses on educating and inspiring retail executives, teams and graduates through cases studies and insights from leading experts in marketing and retail.
This not to be missed marketing conference will showcase a huge expert lineup of speakers, such as:

John Batistich – Director Marketing, Scentre Group
Simon Rossi – General Manager, Uber
Levi Aron – Country Manager, Deliveroo
David Bauer – Marketing Manager, Supercheap Auto
Dr. Violet Lazarevic – Research Unit Department of Marketing, Monash Business School
Julie Stevanja – Founder & CEO, Stylerunner
Daye Moffitt – Strategy Director, Principals
Dave Goodfellow – Social Intelligence Lead, SDL
James Johnson – Director Customer Success & Retail Practice, Demandware

Introduction to Content and Social Media Marketing
2016-02-23 18:00 - 19:00 | Collective Campus, Level 1, 20 Queen St, Melbourne, VIC, 3000, Australia
An introduction 1 hour course to teach you how to make content and social media work for you. Learn how to understand and track important trends and metrics, learn how to make your brand really stand out, learn how to create good ROI.
This introduction class on social media marketing and content marketing will be run by digital marketing veteran Andrew Hutchinson; covering topics such as, “What is content marketing”, Understanding the three pillars of content marketing, understanding your audience, and, “planning, automation, analytics”

Managing Marketing in a Multi Channel Retail Environment – SYDNEY
2016-02-24 | Sheraton On The Park, 161 Elizabeth Street, Sydney, NSW, 2000, Australia

The Brand Forum 2016
2016-02-24 - 2016-02-25 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
The Brand Forum 2016 is a two day essential brand marketing event, bringing together 350 in-house marketing executives from all sectors of the economy for a forum discussion about the importance of brand strategy and marketing in business strategy.
This year’s event will headline Samsung’s Chief Marketing Officer, Marc Mathieu, as he speaks about how to “De-average Marketing”. Alongside Marc Mathieu will be Jonathan Mildenhall, Chief Marketing Officer of Airbnb.
This two day event is packed full of keynote speakers from both national and international organizations that are the leading marketers of today, providing knowledge and expertise to attendees to help educate the marketers of tomorrow.

Google Analytics 101 & 201 Training
2016-02-25 - 2016-02-26 | Melbourne Business School, 200 Leicester Street, Melbourne, Victoria, 3053, Australia
Unlock the potential of Google Analytics and learn how to build a successful online presence with Google Analytics Certified experts from Loves Data. More info is found on: http://lovesdata.co/A8fA

Google Analytics Course presented by Loves Data, Melbourne 25 & 26 February 2016
2016-02-25 - 2016-02-26 | Melbourne Business School, 200 Leicester Street, Melbourne, Victoria, 3053, Australia
Learn how to improve the performance of websites and online marketing campaigns with Google Analytics Certified trainers from Loves Data, the leading provider of Google Analytics training in Australia

Measurable Marketing - Melbourne
2016-02-25 09:00 - 13:00 | Unnamed Venue, 123 Queen St, Melbourne, VIC, 3000, Australia
Arrow Digital has put together a seminar to help small business owners understand the basics of marketing and how to navigate their way through marketing in 2016 and beyond.
The seminar will cover topics such as:

Measurement Myths
Measurement Metrics
Integrating On and Offline Marketing
Website Terminology and Metrics
Social Media Terminology and Metrics

Introduction to SEO & Analytics
2016-02-25 18:00 - 19:00 | Collective Campus, Level 1, 20 Queen St, Melbourne, VIC, 3000, Australia
SEO and Google Analyitcs are some very important aspects of digital marketing, not to be overlooked. This introduction course at Collective Campus will give participants a strong, fundamental understanding of what SEO and Google Analytics can do for your business. If you’re running an online store, starting a blog or have a website for your business, this class is a great starting point to getting your website in front of the right people and improving your business’s online presence.
Some of the topics covered by this class are:

The evolution of SEO.
Basic SEO ranking factors.
The power of analytics.
Google analytics 101

Limited spots available, Book now to reserve yours

MediaSocial 7 – Jeff Bullas
2016-02-25 18:00 - 22:00 | Bar 100, 100 George St, The Rocks, Sydney, NSW, 2000, Australia
An exclusive event for marketing professionals to grow their networks and stay on top of the latest developments in digital media, technology and marketing. This even is for any professionals in the fields of public relations, marketing, advertising, media, technology enthusiasts and media relations. MediaSocial 7 will showcase a presentation by industry marketing thought leaders giving their insight into different technologies, media channels and how to best utilize them.

The Small Business Expo
2016-02-27 - 2016-02-28 | Southport Tafe, 91/99 Scarborough St, Southport, QLD, 4215, Australia
The Small Business Expo showcases businesses from around the country, helping you understand what it takes to create and run a successful small business. Leading small business owners will guest speak, sharing their knowledge, experiences, successes and failures to help you in creating and running your own business. Run across 2 days, this expo will feature big name brand exhibitors such as Bank of Queensland, Harvery Norman and Griffith University… an opportunity not to be missed.

Interactive Minds: Marketing to Millennials - Brisbane Breakfast with StumbleUpon (Brisbane)
2016-03-03 08:00 - 10:15 | Cloudland, 641 Ann Street , Fortitude Valley, Queensland, 4006, Australia
Interactive Minds: Marketing to Millennials – Brisbane Breakfast with StumbleUpon (Brisbane)
Key information

Date: Thursday 3rd March
Time: 8:00am – 10:15am
Where: Cloudland Rainbow Room, Fortitude Valley
Cost: Early bird $129 (until Feb 18) / Standard ticket price $139 / Table prices available

Join us for an exclusive breakfast with Anne Gherini, Head of Marketing at StumbleUpon, to discover why the millennial audience is vital and how you can reach and engage with them online. Already the largest demographic by size and dominant in the workforce, millennials are accountable for over a trillion dollars in purchasing power worldwide.
Anne is joining us from Silicon Valley in the USA specifically for this event. While you enjoy a hot breakfast, Anne will present a 50 minute presentation on insights such as: Key ways in which millennials differ from past generations and why this matters

The impact that this audience is having on the way companies approach mobile, online advertising, email, social and content creation
Understand the most important digital marketing trends for 2016 from Silicon Valley
The techniques that work best for acquisition and retention of a millennial audience that any team can begin implementing today

Purchase your ticket online at http://bit.ly/1nKftVx

Interactive Minds: Marketing to Millennials – Melbourne Breakfast with StumbleUpon
2016-03-04 08:00 - 10:15 | Maia, Shed 14, Central Pier, 161 Harbour Esplanade, Docklands, Victoria, 3008, Australia
Key information

Date: Friday 4th March
Time: 8:00am – 10:15am
Where: Maia, Central Pier Shed 14, Docklands Melbourne
Cost: Early bird $139 (until Feb 18) / Standard ticket price $149 / Table prices available

Join us for an exclusive breakfast with Anne Gherini, Head of Marketing at StumbleUpon, to discover why the millennial audience is vital and how you can reach and engage with them online. Already the largest demographic by size and dominant in the workforce, millennials are accountable for over a trillion dollars in purchasing power worldwide.
Anne is joining us from Silicon Valley in the USA specifically for this event. While you enjoy a hot breakfast, Anne will present a 50 minute presentation on insights such as:

Key ways in which millennials differ from past generations and why this matters
The impact that this audience is having on the way companies approach mobile, online advertising, email, social and content creation
Understand the most important digital marketing trends for 2016 from Silicon Valley
The techniques that work best for acquisition and retention of a millennial audience that any team can begin implementing today

Purchase your ticket online at http://bit.ly/1PcSrgo

Digital Marketing Training - Sydney
2016-03-07 - 2016-03-09 | UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney, NSW, 2000, Australia
Learn how to measure and improve your social media advertising, search and display marketing with Google Certified experts from Loves Data.
Whether you’re an experienced advertiser or just getting started with online campaigns, our Digital Marketing Training is designed to suit all skill levels. By the end of this course, you’ll be able to confidently run your own online campaigns, manage budgets and improve your ROI through optimisation and testing.
You’ll learn how to use the search network, including Google AdWords and Bing ads, running display campaigns and setting up remarketing. We’ll cover advertising on social media including platforms such as Facebook, Twitter, YouTube and Instagram.
The course is designed to help you take away and apply the learnings to your own campaigns. There’ll be live demos, exercises, quizzes and dedicated time for Q&A throughout the course.
For more information and booking please visit our website (http://lovesdata.co/iDMxo) or contact us on 02 9922 8111

Digital Marketing Training presented by Loves Data, Sydney 7–9 March 2016
2016-03-07 - 2016-03-09 | UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney, NSW, 2000, Australia
During this three day course you will learn how to measure and improve your social media advertising, search and display marketing activities with Google Certified experts from Loves Data.

Lightning in a Bottle: The power of branded video content
2016-03-31 17:45 - 20:00 | Blank Canvas (Below Hard Edge Office), 337 Moray Street, South Melbourne, VIC, 3205, Australia
Digital video content is revolutionising the way that brands communicate with their audiences – but is it for everyone? Sportsbet Marketing Director Barni Evans discusses how companies leverage video.

48-hour Success Accelerator
2016-04-02 - 2016-04-03 | RC Creative Melbourne, 231 Chapel Street, Prahran, VIC, 3181, Australia
An intensive program designed to build your startup in just two days!
You will learn from a crew of industry experts who can help you develop your business dreams and grow your startup.
Is there any area of business that needs a little more love and attention?
We’ve got you covered! – A jam-packed program covering branding, product development, publicity and marketing, video storytelling, social media, sales, coding and web development, legal, public speaking, lead funnels and so much more!
You will be able to tap into the knowledge of your fellow entrepreneurs as well as expert insights of the facilitator and guest speakers.
What You Will Learn:

How to develop your initial business model and value proposition
What it takes to grow a successful start up including why startups fail and succeed.
How to gain funding for your startup including crowdfunding and raising capital
Learn the fundamentals of branding and building an incredible brand
Compiling a pitch deck and perfecting it
Gearing your mindset towards business growth
Lead fundamentals and marketing automation

For tickets and more information – https://www.entrepreneursocialclub.com.au/success-accelerator-registration/
This is an intensive value-packed program designed to help you accelerate your success in one weekend.

Google Analytics Training presented by Loves Data, Brisbane 4 & 5 April 2016
2016-04-04 - 2016-04-05 | University of Queensland Business School, Central Plaza One, 345 Queen St, Brisbane, QLD, 4000, Australia
Unlock the potential of Google Analytics and learn how to build a successful online presence with Google Analytics Certified experts from Loves Data. More info is found on: http://lovesdata.co/W1AyH

CX Marketing Sydney
2016-04-05 | Sheraton On The Park, 161 Elizabeth Street, Sydney, NSW, 2000, Australia
CX Marketing Sydney 2016 is an event that will help accelerate your business’ success in a competitive marketplace where customer experience (CX) can determine the future of your brand.
This one-day event will help participants:

Gain a deep understanding of rapidly changing digital customers through application targeted new data sources and techniques.
Create and drive successful collaboration with your corporate technology teams as well as source management of external partners, suppliers and vendors
Understand the process of improving your customer experience quality and increase overall customer loyalty.

Digital Marketing Training
2016-04-11 - 2016-04-13 | Melbourne Business School, 200 Leicester Street, Melbourne, Victoria, 3053, Australia

Social Marketing: Evidence-driven?
2016-04-11 18:00 - 20:30 | GTs Hotel, 64 Devonshire Street, Surry Hills , New South Wales, 2010, Australia
This event brings together social marketers from the government, research consultancy, and non-government sectors for a thought-provoking discussion and Q&A session.
Social marketing, or as now often referred to ‘social change marketing’ (to distinguish it from Twitter and Facebook ads!) has evolved dramatically over the past four decades in Australia and overseas. We are a long way now from Norm telling us to think about “Life.” and to “Be in it.” How far have we come in this journey and in developing effective campaigns for social change and health promotion? And importantly what’s been the role of good social and market research in optimising effectiveness of such campaigns? This is what we will explore at our upcoming 11 April event in Sydney.

ADMA Guru Breakfast Series - Digital Disruption
2016-04-14 07:00 - 09:30 | The Point, Aquatic Drive, Albert Park Lake, VIC, 3206, Australia
Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies.
Don’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero.
About James O’Connell-Cooper
James is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager, he manages above-the-line, digital and conversion activity across Australia. In his three years at Xero, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. Before joining Xero, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.
James is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager, he manages above-the-line, digital and conversion activity across Australia. In his three years at Xero, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally.
Before joining Xero, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.

Fundamental Workshop: Video Marketing
2016-04-14 08:30 - 12:30 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
Learn how to think strategically about video content as part of the marketing mix, as well as how to create engaging content that can be used in a variety of different business contexts.
Who should Attend?
Marketing, PR and communications managers in B2B or B2C roles, no detailed production experience required.
