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ADMA Data Day - Melbourne
2015-03-26 | Crown Plaza Melbourne, 1-5 Spencer St, Docklands, VIC, 3008
ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year, Data Day will provide a world class list of speakers, delivering real insights into how companies are winning with data.
Your competitors are planning to make more of data. Make sure you’re ahead of them. Register today.
THE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES

Unlock data success for your business by using it as an asset.
Learn how to find real insights to derive deeper relationships with your customers.
Discover how to influence behaviour in real-time.
Find out how to manage data talent and integrate IT into your organisation.

Register today at www.admadataday.com.au

Online Writing Fundamentals Workshop
2015-03-27 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company’s website, creating interesting articles for a blog or meaningful e-newsletters to your stakeholders.
Writing engaging copy for online mediums involves skill, thought and planning as well as technique. Web-based writing does differ from writing for print and is something we all increasingly need to be able to produce. Through this workshop, you will learn a variety of writing techniques and skills that will help transform your words from drab to fab and engage your target audience.

The Next Generation of Marketing
2015-03-31 07:30 - 10:00 (Australia/Melbourne) | TBC, Melbourne, Victoria, 3000, Australia
Marketing 3.0: Technology Led Intelligent Advertising
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.
Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne!
First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed.
Then came Marketing 2.0, the age of targeting, marketers had to slice up the universe of potential customers along broad lines of demographics, behavioural segments and contextual categories.
Now Marketing 3.0: The age of optimisation, where programmatic media buying is revolutionising the advertising industry
People are multi-dimensional. In the age of optimization, marketers don’t have to look at the consumer universe as a series of broad segments.
Bringing Big Data to advertising means marketeers can keep layering on more and more attributes, resulting in an increasingly sophisticated understanding of each consumer. Ultimately, it means they will have one-to-one conversations with their prospects.
Join AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time.
(Place are limited so please book early)
Key topics include:
•What are the principles of programmatic trading, what does the jargon really mean and what opportunities are available for your marketing campaign
•Uncover the possibilities that programmatic trading brings to all stakeholders; from advertisers and agencies to publishers and data vendors
•What is the future of programmatic advertising? TV, outdoor, radio?

Marketing 3.0: Technology Led Intelligent Advertising
2015-03-31 07:30 - 22:30 | To be confirmed
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.
Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne!
First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed.
Then came Marketing 2.0, the age of targeting, marketers had to slice up the universe of potential customers along broad lines of demographics, behavioral segments and contextual categories.
Now Marketing 3.0: The age of optimisation, where programmatic media buying is revolutionising the advertising industry
People are multi-dimensional. In the age of optimization, marketers don’t have to look at the consumer universe as a series of broad segments.
Bringing Big Data to advertising means marketeers can keep layering on more and more attributes, resulting in an increasingly sophisticated understanding of each consumer. Ultimately, it means they will have one-to-one conversations with their prospects.
Join AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)

Content Creation Day: Melbourne
2015-04-15 | Rydges Melbourne, 186 Exhibition Street, Melbourne, VIC, 3000, Australia
Content Creation Day is a workshop designed to teach marketers to design, create, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts.
The workshop will allow participants to interact with and learn from 4 social media and content creation experts on various topics, from:

Creating engaging visual content for social media
Creating video content on a small budget
Branding and strategy related to AV content
Creating content using mobile phones and devices.

The Australian Government: Social Media Best Practice Toolkit 2015
2015-04-16 | Rydges Melbourne, 186 Exhibition Street, Melbourne, VIC, 3000, Australia
Australian Government: Social Media Best Practice Toolkit 2015 is a case study and strategy driven event that aims to address the continuously evolving world of online interaction and social media networking and marketing. The Australian government along with other public sector organizations, need to hear and share up to date strategies, case studies and best practices that have been successful with social media interactions.

2015 World Social Marketing Conference
2015-04-19 - 2015-04-21 | RYDGES WORLD SQUARE, 389 Pitt Street, Sydney, NSW, 2000, Australia
The mission of the 2015 World Social Marketing Conference is to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. The event will offer attendees new ideas and evidence presented by global thought leaders and practitioners.

Sydney Breakfast Seminar - Mobile Opportunities
2015-04-20 07:30 - 09:40 | Mitchell Theatre, Sydney Mechanics’ School of Arts, Level 1, 280 Pitt Street, , Sydney, NSW, 2000, Australia
Sydney Breakfast Seminar – Mobile Opportunities – 4 Industry Leading Speakers – Tickets Only $15

IAB Mobile Landscape 2015 Results
2015-04-21 09:00 - 11:00
IAB Mobile Landscape 2015 Results – Melbourne
This event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.

Email marketing - Why it still works
2015-04-21 18:00 - 20:30 | Unnamed Venue, 9 Bayswater Road, Potts Point, NSW, 2011, Australia
Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.

April Lunch n' Learn 2015
2015-04-23 12:30 - 13:30 | Australia Post, Level 10, 111 Bourke Street, Melbourne, VIC, 3000, Australia
The April Lunch n’ Learn 2015 is a lunch meet up covering the topic of “Technology: Could vs Should”. This lunch will discuss the endless technological opportunities we “could” use, and what we “should” use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency, Tribal Sydney, on how he has managed to navigate through the “could” and “should” of technologies and where they have proven successful for driving his business.

AMI: Customer Centric Marketing
2015-04-28 07:30 - 09:00 | MGSM Executive Conference Centre, Level 7, 37 Pitt Street, Sydney, NSW, 2000 , Australia
The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds, Mathew Tice, founding partner and managing director for Asia-Pacific at the Palladium Group, and Katharina Kuehn, a Consumer Neuroscientist and professional speaker and director at RDG Insights.

The Future of Digital Advertising
2015-04-28 08:00 - 13:00 | RMIT City Campus – Storey Hall, Building 16, Level 7, "Green Brain". 342 Swanston Street, Melbourne, VIC, 3000, Australia
This event will discuss various topics and cover what is shaping, influencing and driving digital advertising and marketing through this year and the next.
What if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015, consumers don’t “go online” anymore, we are all online, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another, marketers need to more efficiently connect with consumers, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing.

Online Marketing Sydney: Advanced Content Marketing Event - News Corp Australia & Prosperity Media
2015-04-29 06:30 - 17:00 | Saxons Training Centre, Level 6, 10 Barrack Street, Sydney, NSW, 2000, Australia
At this month’s meetup, Brad Forster from News Corp Australia will discuss how News Corp Australia optimizes their Content Marketing assets for news portals like News.com.au.
Also, a presentation from James Norquay who is the Director at Prosperity Media that works with well known startups & ASX listed companies to expand SEO and Content Marketing efforts in the Australian market.

ADMA Town Hall: Technology
2015-04-30 16:30 - 18:30 | Unnamed Venue, Level 23, Westpac, 275 Kent Street , Sydney, NSW, 2000, Australia
The first ADMA “Technology Town Hall” – A new series of events where the following will be addressed:

Discover what technology stack will work for your business.
Execution and implementation challenges of the business and change management requirements.
What technologies will we be looking at utilizing next?
How to deal with the shortage of experienced marketers and analysts

The ‘Wish I’d Thought of That’ Salmat Showdown
2015-05-01 18:00 - 22:00 | Harbour 220, Level 15, Hudson House 131 Macquarie Street, Sydney, NSW, 2000, Australia
This event is a advertising competition for Letterbox Media. You have two hours to create and present a Letterbox Media concept that will be used nationally for The Fred Hollows Foundation. The winner of this event will walk away with 2 x tickets to Spikes Asia, flights for two, 3 nights accommodation and $2,000 spending money. Entries are limited

IAB Training: Social Advertising
2015-05-14 08:30 - 12:30 | IAB, The Rocks, Sydney, Level 5, 88 George Street, Sydney, NSW, 2000, Australia
This IAB Training event module will look through the history of social media and the world it has created, the current trends and options for advertisers to use the social media platform to drive awareness, loyalty and sales through. Up to one third of Australians start their day off with social media rather than eating breakfast, the world of social media is booming and this training module will address best practices and advertising techniques to take advantage of the opportunities social media advertising presents.

ADMA Techmix
2015-05-15 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
ADMA brings you Techmix, an all day event focused on bringing international and local marketing technology experts together to share a wealth of information on the latest marketing technologies and how you can successfully integrate them into your businesses marketing strategies. Techmix is designed to help marketers understand the latest technologies available to the marketer and how they can be best utilized. The Event will showcase 4 international keynote speakers throughout the day along with over 30 live demonstrations of marketing technologies and live case-studies to examine.

Facebook ROI: Why it Matters
2015-05-15 08:30 - 11:30 | Unnamed Venue, Level 2, 125 Flinders Lane, Melbourne, VIC, 3000, Australia
This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly, this event will help attendees understand how to create and see their ROI through Facebook marketing.

DAZE of Disruption
2015-05-18 08:30 - 2015-05-19 15:30 | Belvior St Theatre, 25 Belvoir Street, Surry Hills, NSW, 2010, Australia
A forum that will address the issues that arise for most start-ups and incumbents in their journey to grow their businesses in this digital age and the disruption they will face.

Social Media Evolution
2015-05-19 | Unnamed Venue, 24 York Street, Sydney, NSW, 2000, Australia
With the digital industry forever evolving, it’s never been more important to keep up with the latest in social media. Digital has become an integral component of any media communications strategy

Content Strategy Masterclass - May 2015
2015-05-19 - 2015-05-20 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This 2-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.

Multi-Screen Engagement: The Secrets Behind the New Golden Age of Hollywood
2015-05-20 | TBA
Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and “The Emmys” television academy “Interactive Media” governor Seth Shapiro.
This Masterclass will give executives, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas:
– Cross-platform Development
– Original Online Programming
– Social Media and Screen Content
– Distribution and Marketing
The Masterclass will be followed by a Networking Reception.

Personal Branding: strategies to stand out
2015-05-21 18:00 - 20:30 | Campari House, 23-25 Hardware Lane, Melbourne, VIC, 3000, Australia
Personal Branding: The most important brand that you will ever manage is the one you make for yourself.
This event will focus on what it takes get your foot in the door, to become noticed in an industry full of budding marketers trying to do the same. Offering a panel of 3 marketing experts with decades of experience to draw upon, this event will provide a wealth of information to help you brand yourself and stand out from the rest of the pack, getting you one step closer to landing your dream job.

Search Marketing Expo 2015
2015-05-27 - 2015-05-28 | Crystal Palace Ballroom, 1 Olympic Dr, Milson Point, NSW, 2061, Australia
At this conference both online marketers, SEO & PPC gurus can grow and learn from each other and global search engine marketing experts. Whether you’re new to the world of search marketing or deep into implementation, tactics and campaigns this is one conference you don’t want to miss that will help you boost your search marketing results and skills.

PeSA Internet Conference
2015-05-27 - 2015-05-29 | Gold Coast Convention and Exhibition Centre, 2684-2690 Gold Coast Highway, Broadbeach, QLD, 4218, Australia
The PeSA Internet Conference is Australia’s longest running eCommerce event, run by sellers, for sellers. This event brings together hundreds of Australian online retailers who look to stay at the forefront of eCommerce developments. This eCommerce focused event will help both established and new online retailers with strategies involved in creating and excelling in the online retail world and how to increase turnover and profit. The PeSA Internet Conference will showcase more that 80+ Local and International speakers as well as 60+ exhibitors to learn from.

Branding a Moment
2015-06-01 14:00 - 16:00 | Museum of Contemporary Art, 140 George Street, The Rocks, Sydney, NSW, 2000, Australia
This event is your chance to learn from academics, artists, creatives, marketers and clients alike in solving marketing’s biggest challenges: creating memorable experiences that will move audiences while earning results.
The “Branding a Moment” event will take attendees through the key principles and theories to successful marketing in the digital world. Learn how to capture your audience’s attention, tell stories that engage their senses and drive your brand into the spotlight to maximize customer engagement

Marketing In a Connected World: What you need to know
2015-06-02 08:00 - 10:30 | Mirra, 86 Bridge Street, Brisbane, Queensland, 4006, Australia
In this Dive Dive event we will explore how connected devices and technology advances are evolving marketing as we know it and what you need to know to ensure your business has considered its approach

2015 AMI Marketing Summit
2015-06-04 | Rydges Southbank, 9 Glenelg Street, South Brisbane, QLD, 4101, Australia
Now in its 13th successive year, this event is set to deliver a line up of speakers including Gruen Transfer veteran Dan Gregory, along with some of Australia’s leading and most loved brands.
Join us at this event to get exclusive information and insight from some of Australia’s top brands including Woolworths, Youngcare, Publicis Worldwide Australia, SEMA, Bendigo Bank and more. This even will help expand your professional development and allow you to network with Australia’s top marketers.

Fundamental Workshop - Marketing Essentials
2015-06-05 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
This one day workshop introduces attendees to the concepts of basic marketing elements and how marketers use communication techniques to bring together an exchange between an organization or business, and its consumers. Completing this workshop will give participants an understanding of how to define products and services for each respective market while also examining the key principles of branding and target marketing.
