APG presents Battle of Big Thinking at Vivid
2019-06-04 18:00 - 22:00 (Australia/Melbourne) | Australia
Trust has been linked to every business and every kind of human emotion. But how does it connect to modern life?
Is it tangible? Is it intangible? Does it live in institutions, in people, in leaders, in brands? or is it up to every individual to decide.
Is Australia a nation that has been taught not to trust? To only offer it as the ultimate reward. Have we been taught to start from distrust, to be more cynical and to always expect someone or something to let us down? Or are we more tolerant and expecting of trust breaches? Can they still break a deal? Once trust is lost can it ever be truly regained? Or does it even exist anymore?
In today’s modern world, standards are in flux and everything has become more movable, more flippant and more transient. That means key values that guide business are shifting too. They are eroding and also being redefined with the way brands and business work. In this climate is it naïve to hope that trust will remain a key guiding principle of how we engage and how we operate?
Grappling with the question “has trust left the building?” will be tricky. It will take the most trusted and brilliant minds around to provoke, to debate, to convince and to put forward a credible and trustworthy point of view.
Come along and listen for yourself at The Battle of Big Thinking, an APG event at Vivid Sydney this June.
Diving into the trust fray will never be this much fun again.
This event is being held in partnership with Powered, a division of Nine Entertainment.
2019 Speakers

Lisa Davies, Editor, Sydney Morning Herald
Carl Ratcliff, Chief Strategy Officer, DDB, Sydney
Peter Fray, Co-Director at Centre for Media Transition, University of Technology Sydney
Kate Smither, Chief Strategy Officer & APG co-Chair, Publicis Communications
Fran Clayton, Chief Strategy Officer, McCann Australia
David Warren, Group Strategy Director, BMF

Marketing + Finance: How to demonstrate value to the business
2019-06-05 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
As marketers we know that in order to prove our worth, we need to contribute to shared business goals, demonstrate value and deliver a meaningful ROI. We also need to work with other areas of the business to get their buy-in and support for our work.
At this event, we focus on the important topic of how marketing and finance can best work together and how you can ensure marketing is viewed as a revenue centre for the business (not a cost centre) and can take credit for marketing’s contribution to the bottom line.
With marketing being more measurable and transparent than ever, it is essential that we communicate our work and our value in terms that are meaningful to others in the organisation. A big part of this is understanding the approach and metrics that the finance team use and ensure we are using the right language.
Regardless of your role in the marketing team, this is your chance to understand the numbers and metrics that matter to a business, see how marketing can best work with internal stakeholders, including the finance team, and learn why building an ROI model without finance on your side won’t get the best outcomes.

The Social Media Manager: More Than Memes
2019-06-05 08:00 - 17:00
As social media has grown, so social media management for organizations has moved from a sidehustle for an intern to a professional role. This session explores the opportunities and challenges of that role. We will discuss:
– What a social media manager actually does.
– How they engage both the organizations they work in and the broader general publics.
– The rise of the “influencer” and what this means for social media managers
Joanne Jacobs is an award-winning digital strategist and company director, and she is the Co-CEO (with Gavin Heaton) of Disruptor’s Handbook, a firm that facilitates incubation of innovation in enterprise. Joanne is on the Board of Code Club Australia, as well as the NSW Government Digital Advisory Panel, and she is a regular mentor of startups. She was the 2018 Entrepreneur in Residence, and is currently an Industry Fellow, at the Faculty of Arts and Social Sciences at UTS. She was co-editor with Axel Bruns of the book, Uses of Blogs (2006).
Markus Hafner is Manager, Social Media at the NSW Dept of Industry. He has managed social media programs at the ABC and Razorfish. Markus has held a number of senior positions in the IT industry such as CEO at PeopleBrowsr and CIO at Adstream.
Maya Mausli is a Social Media Manager at We Are Social where she works full-time supporting PwC Australia. Maya has previously held roles with Audible and Samsung.
Lauren Mathieson is from We Are Social, one of Australia’s leading social specialists where she works full time supporting PwC as a Social Media Content & Community Manager. She also runs her own small business of the side – Oh My Gum Designs – selling handmade jewellery inspired by Aussie natives, which was born and bred on Instagram and recently featured in Mamamia’s new book Lady Startup. Lauren has previously worked at content marketing agency Brandalism as a Social Media Manager and studied a Masters of Communications Management at UTS.

Power BI Fundamentals Masterclass
2019-06-12 09:00 - 17:00 | 3/288 Edward St, Brisbane City QLD 4000, Australia, 3/288 Edward St, Brisbane City, QLD, Australia
In order to survive and excel in today’s competitive market, executives, senior managers and managers need to make smarter decisions based on better information. The major challenge faced today is being able to decipher what information is correct and why! Too much time is wasted searching, collecting and sorting data. Using Power BI correctly enables busy executives to invest their most sparse resource, that is their time, on analysing the correct information in the right format at the right time. During this masterclass, we will introduce you to the concepts that you need to know to make effective use of Power BI to combine data from multiple disparate source systems, cleanse and transform the data, and enrich the data with appropriate business logic and calculations allowing you to extract valuable insights from your data. We will then teach you how to easily create interactive reports and dashboards from that data, and finally how you share and manage your reporting content.

IAB Digital Ad Ops Conference - Melbourne
2019-06-20 08:00 - 17:00 | PwC Melbourne, Lvl 19, 2 Riverside Quay, Southbank, 3006, Australia
This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.
Join us for what promises to be an engaging and educational IAB Ad Ops event.
Contact Jennifer Thomas, IAB Head of Membership, for information on sponsorship and speaking opportunities.
Where:
PwC Australia
Level 19/2 Riverside Quay
Southbank, VIC 3006
When:
June 20, half-day

CREATE MARKETING CAMPAIGNS WITH MAILCHIMP
2019-06-22 08:00 - 17:00 | Kyneton & Community Learning Centre, 34 Mollison Street, Kyneton, VIC, 3444, Australia
This workshop “Create Marketing Campaigns with MailChimp” is being delivered as part of the ASBAS Digital Solutions program.
ABOUT THE ASBAS DIGITAL SOLUTIONS PROGRAM
The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria—and it’s come to Macedon Ranges!
The program is being delivered in Macedon Ranges by Melbourne Innovation Centre in partnership with Macedon Ranges Shire Council.
The program supports your online business needs by offering the following:

Group Workshops (like this one!)
One-on-one mentoring (2 hours)
ASBAS Digital Solutions portal
Interactive Webinars

State of Social: Social & Digital Marketing Conference 2019
2019-06-25 | Optus Stadium, Perth, Perth, Australia
Step off the social media and digital marketing merry-go-round and get your bearings with a day of social and digital enlightenment and entertaining at Australia’s most unconferencey conference.
This time around, we’re bringing together more delegates and more of the brightest minds in social media and digital marketing to stimulate informed debate across a trifecta of titillating topics.
At a time when the marketing landscape is changing faster than Facebook’s algorithms, State of Social 2019 is a solid rock of knowledge towering from the rolling sea of social and digital innovation.
It’s a place where we plainly pose and adroitly answer the question ‘Where to from here?’

AgileAus19
2019-06-25 08:00 - 2019-06-26 17:00 | Hilton Sydney, 488 George Street, Sydney, NSW, 2000, Australia
Agile Australia is the national Agile Conference held annually since 2009. AgileAus is a welcoming, community-driven event attracting over 1200 delegates from areas such as telcos, finance, insurance, nimble startups, non-profits, digital businesses and government.
With a unique and collegial blend of content – ranging from mind-stretching sessions on culture, tools and tech; case studies; interactive Deep Dives; and blue-sky gazing – AgileAus inspires both budding and experienced Agilists.
AgileAus19 will pivot on the theme of Seeking the Agile Mindset. The Conference will feature four concurrent streams of talks designed to represent the depth and breadth of the Australian Agile community.
Keynote speakers at AgileAus19 include:
– Jez Humble, DevOps Research and Assessment LLC
– Mark Dodgson, UQ School of Business – University of Queensland
– Emma Murray, Richmond Football Club
– Rebecca Parsons, ThoughtWorks
According to attendees, these are the top four reasons to come along to AgileAus:
– To learn from the Australian Agile community
– To discover new approaches to work
– To benefit from networking opportunities
– To hear international speakers
Proudly supported by Agile Alliance since 2009 and run by Slatterys, the AgileAus Conference is a space to support new ideas, methods and tools, and share the stories behind the growth of Australia’s Agile community. You can find out more about the history of AgileAus here. To visit the beating heart of the AgileAus community, head over to The Hub!

INSTAGRAM MARKETING - GROW | ENGAGE | MONETISE
2019-07-04 | Melbourne Spencer St, 120 Spencer Street, Melb
INSTAGRAM MARKETING – GROW | ENGAGE | MONETISE
Join this workshop to grow your Instagram expertise, outperform the competition, and become a pro in the fastest-growing digital channel.

Instagram Marketing // Hashtags, Content & Growth [MASTERCLASS]
2019-07-11 | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Using Instagram to post pretty little snaps? You’re missing the big picture.
Discover how to make Insta work for your business. From regrams to hashtags, community engagement and remaining authentic, in our Instagram training course we’ll discuss the best way to increase your presence and maximise your ROI. We will show you how to optimise your account for greater reach, give you insights into the algorithm, and explain how to spot the fakes from a mile away.
We invite you to join us on Thursday 11 July at the Alex Hotel for our masterclass “Instagram Marketing – Hashtags, Content & Growth”.
In this Instagram training course we will examine:

Write a killer Instagram bio, create a theme and make your feed sing
Use the right apps and time-saving content tools
Separate algorithm facts from fiction
Learn what and when to post (and why)
Master the art of hashtags and regrams
Explore the science of Instagram analytics and advertising
Make Stories and Highlights work for you
Build and maintain an engaged community

Media + Entertainment Tech Expo
2019-07-17 08:00 - 2019-07-19 17:00 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
For more than a century, the people of the Society of Motion Picture and Television Engineers (SMPTE), have driven the details behind many significant advances in media and entertainment technology. Today, SMPTE continues to enhance the quality of the moving image, despite strong disruption within the media and entertainment landscape.
In recognition of the evolution of media, in 2018 a decision was made to re-brand the event to MEDIA + ENTERTAINMENT TECH EXPO, which will continue to run in conjunction with SMPTE. As a part of this re-brand, our event will greatly expand its exhibition categories to all leading suppliers within the media, entertainment and technology industries.

OUR CATEGORIES FOR 2019 WILL BE EXPANDING TO INCLUDE:
Audio Mixers
Audio Processing & effects
Audio Production
Cameras & Lenses
Capture Devices & Software
Cloud Technology
Delivery & Distribution *NEW*
Digital Solutions *NEW*
Esports *NEW*
IP Broadcast Solutions
Lighting
Microphones
Mobile/Vehicle Production
Motion Picture/Virtual Production
Motion Picture/Production
Networking Technologies
Post Production
Set Design/Props/Furniture
Workflow Solutions

The newly launched Media + Entertainment Tech Expo is here to appeal to a wider audience within the media industry. Focusing on all aspects of the industry that drives the “creation, distribution and consumption” of media, entertainment and technology.
We invite you to be a part of the 2019 Media + Entertainment Tech Expo and join us in injecting new ideas, passion and enthusiasm into the industry.

The Digital Summit - Brisbane
2019-07-17 09:00 - 17:30 | Royal International Convention Centre, Brisbane Showgrounds, 600 Gregory Terrace, Bowen Hills, QLD, Australia
Now in its seventh year, The Digital Summit returns in 2019 as a full day event in Brisbane, bringing the best brains in marketing together for an epic day of learning, inspiration and connection!
The Digital Summit is the must-attend conference in Australia for modern marketers who want to stay up to date, discover best practice techniques, and connect with the brightest minds in the industry. With two international keynote speakers, plus a stellar range of marketing leaders from across the country, the Summit covers the latest topics and tactics that every marketer needs to know to stay ahead.
We’ll be discussing topics from content to data, transformation to organisation buy-in. With presentations, panel discussions and networking opportunities, you’ll walk away with both validation and fresh thinking to guide your approach.
Early bird tickets start at just $419 and include access to all sessions across the day including two international keynote speakers, a stellar range of marketing leaders from across the country sharing their expertise, plus full catering and networking drinks at the end of the day!
With extra discounts for group bookings, why not bring the whole team? Or access exclusive benefits and become a conference VIP! Be quick, Early Bird tickets are available only until 7th June 2019.
Get your ticket to the marketing conference everyone will be at this year!

The Digital Summit - Melbourne
2019-07-19 09:00 - 17:30 | MAIÀ & Sumac, Shed 14, Central Pier 161 Harbour Esplanade Docklands,, Docklands, Victoria, 3008, Australia
Now in its seventh year, The Digital Summit returns in 2019 as a full day event in Melbourne, bringing the best brains in marketing together for an epic day of learning, inspiration and connection!
The Digital Summit is the must-attend conference in Australia for modern marketers who want to stay up to date, discover best practice techniques, and connect with the brightest minds in the industry. With two international keynote speakers, plus a stellar range of marketing leaders from across the country, the Summit covers the latest topics and tactics that every marketer needs to know to stay ahead.
We’ll be discussing topics from content to data, transformation to organisation buy-in. With presentations, panel discussions and networking opportunities, you’ll walk away with both validation and fresh thinking to guide your approach.
Early bird tickets start at just $419 and include access to all sessions across the day including two international keynote speakers, a stellar range of marketing leaders from across the country sharing their expertise, plus full catering and networking drinks at the end of the day!
With extra discounts for group bookings, why not bring the whole team? Or access exclusive benefits and become a conference VIP! Be quick, Early Bird tickets are available only until 7th June 2019.
Get your ticket to the marketing conference everyone will be at this year!

Winning Sales Strategies - Melbourne
2019-07-22 08:00 - 17:00 | Melbourne Convention and Exhibition Centre
Driving Sales – Boosting Profits
Take your team to an explosive new level of growth and success with groundbreaking sales leadership tactics and strategies.
Internationally renowned sales management expert, Jack Daly brings over 30 years of field-proven experience to provide essential techniques to accelerate business growth, drive sales and build a world-class sales organisation.
Many sales executives understand sales skills but execute them poorly. This highly interactive seminar provides proven, added-value strategies for productivity improvement while building long-term client relationships.
You Will Learn

Unique strategies for capturing and closing more leads
Low-cost tactics for increasing the value of your prospect and customer lists
How to drive greater sales and profits with existing resources
Leveraging the web and social media to increase sales
Build a world-class sales organisation through recruitment, empowerment, training, coaching & leadership and a winning culture
SMART Selling – learn how to sell smarter through offering value and recognition systems
Communication – Social & Buying Styles, Personality Profiles & The Call Critique – The Relationship Selling & Management Process
The Laws for Self Renewal, Target & Personal Marketing
Everything you need to know to Double Your Sales!

Who Should Attend

Sales teams
Marketing managers
CEOs and business leaders
Entrepreneurs

Marketing Your Message in Melbourne
2019-07-24 | Rydges Melbourne, 186 Exhibition Street, Melbourne, VIC, 3000, Australia
We’re running a series of FREE 1-day Courses in all major cities where we’ll give you the exact steps to use for getting a flood of high-quality (and high-paying) clients.
​Taught by Cham Tang, the Head of Marketing for Authentic Education (BRW Fast 100 winner), you will learn Cham’s proven marketing methods developed over the last 9 years.
In fact, Cham has spent more than $2-million in online advertising, and has been able to refine his marketing methods down into a simple step-by-step plan anyone can use… regardless of their business or marketing experience.

Online retailer
2019-07-24 - 2019-07-25 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
Transform your business with Online Retailer Conference & Expo – two days jam-packed with cutting-edge ecommerce insights, the latest trends, tech innovation and retail solutions.
Discover the solutions to your biggest business problems with 140+ exhibitors, plus experience a plethora of exhilarating show floor features.

Winning Sales Strategies – Brisbane
2019-07-24 08:00 - 17:00 | Brisbane Convention and Exhibition Centre, 80 Merivale Street, South Brisbane, Brisbane, QLD, 4101, Australia

2019 ALA Customer Engagement & Loyalty Conference
2019-07-24 08:00 - 17:00 | The Glasshouse, Olympic Boulevard, Olympic Park Precinct, Melbourne, VIC, 3000, Australia
Join your fellow Customer Engagement, Marketing, Data Analytics & Loyalty Professional as we take you through a comprehensive loyalty journey, where you will hear from recognised local and international speakers, discussing each critical stage of the loyalty journey.

Marketing your Business: How to get it right, first time
2019-07-24 18:00 - 20:00 | iHarvest Coworking Sunshine, 301 Hampshire Road, Sunshine, VIC, 3020, Australia
How well do your potential and existing customers know what your business does?
An effective marketing strategy should boost your brand, capture customers, keep them coming back, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas.
Is this workshop for me?
Whether you’re an established business or are just starting out, Marketing your business: How to get it right, first time is an essential part of your business tool kit and crucial to your success.
You will learn how to:

Set marketing goals that work
Choose the right activities for your business
Use market research and maximise customer service
Make the most of marketing processes and systems
Develop an effective marketing action plan
Attract and keep customers coming back
Get your business noticed
Maximise social media

Winning Sales Strategies – Sydney
2019-07-26 08:00 - 17:00

LAUNCH INTO DIGITAL GROWTH MARKETING
2019-07-27 | Academy Xi – Melbourne, Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
The bedrock for the survival of a company is its ability to get customers, grow, and scale. By mastering a range of powerful digital tools, individuals and businesses are able to successfully sell a product or service.
The ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of their business objectives.
If you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success, then our one-day bootcamp is for you.
On our one-day bootcamp, our industry experts will take you through:
-An overview of Digital Growth Marketing — its strategies, processes, and what a successful growth engine looks like for your project or business
-The ability to differentiate between traditional marketing and digital marketing
-Strategies, tips, and hacks to work towards your North Star Metric and achieve traction
-A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR), and how to satisfactorily attract and retain them
-Search Engine Optimisation (SEO) and paid search
-Data-driven marketing
-Google, social (Facebook, Instagram, and Linkedin)
-Email, viral, and content marketing
-An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions
-Career pathways and opportunities within the valuable and in-demand field of digital growth marketing

SEO Workshop for Small Business
2019-07-29 | Stirling Business Centre, 45 Delawney St, Balcatta, WA, 6021, Australia
As Google continues to dominate the search landscape in Australia with over 40,000 searches per second, your business needs to be a position where it can get found online otherwise you are going to be missing out on business from people who need you!
Are you confused by SEO and can’t work out if it’s the right solution for your business? Have you tried to rank your website on Google but you are still floundering on the 5th page of Google for the keywords you are trying to target? Do you know if you are targeting the right keywords in your SEO that your potential customers would be using to find a business like yours? Stop being the best kept secret in town and learn how to get found online through Google.
Join me for this beginner’s workshop which will help you understand what SEO is, why you need it and the fundamentals to get your business more visibility on Google.
What you will learn in this workshop:
– What is SEO and is it the right solution for your business?
– What your customers are actually searching for on Google that is relevant to your business
– How to use keywords on your website to help it rank better.
– Using Google My Business to benefit your business.
– Overview of how to optimise your website to increase your rankings.
– How to measure your traffic using Google Analytics.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.

Intrigue - The world's most intimate digital marketing summit
2019-08-01 08:00 - 17:00 | Sydney Cricket Ground, NSW
For over 4 years, Intrigue is Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire. The audience members get involved not just in asking questions, but also give their perspective on a point discussed by the speakers. Marketers also attend this event to network and find solutions to their marketing problems. It is a themed as the digital marketing buyers and suppliers rendezvous for a reason.
The event is designed to bring together some of the finest minds in marketing under 1 roof. The topics discussed are all debate sessions which are very interactive and intimate in nature. If someone has a different point of view, he/she can let the entire audience know about it.
The reasons why you should attend the Intrigue Summit is:
– Meet decision makers from the marketing and sales departments
– Learn from the best minds in marketing
– Give your perspective during panel discussions
– Meet some of the best brands in town
– Meet exhibitors and sponsors to get your marketing problems solved
– Enjoy a superb venue with an intimate setup
– Make some amazing friends

Chief Marketing Officer Summit
2019-08-05 08:00 - 2019-08-07 17:00 | RACV Royal Pines Resort, Benowa, Gold Coast, QLD, 4217, Australia
The CMO Summit allows you to meet and do business with Australia and New Zealand’s leading Chief Marketing Officers from the largest corporations in the most cost-effective way.
We partner only with a limited number of solution provider companies offering valuable services and expertise. Approved solution providers get the opportunity to conduct mutually selected and pre-scheduled one-on-one meetings with interested buyers of their products and services. Prior to the event, they receive exclusive access to the profiles of all delegates, allowing to make educated meeting selections and prepare for productive interactions.
The CMO Summit 2019 focuses on the key topics below:

Going Back to Basics – Instilling confidence in long term investments to recalibrate the focus on brand recognition, awareness and perception
Cut the Clutter – Reviewing organisational structures, skill sets and marketing mixes in a saturated market to differentiate the brand
Roadmap for Results – Matching customer needs by assessing marketing opportunities across various platforms with effective segmentation and targeting
Keeping Authenticity in Check – Sparking meaningful conversations with authentic content that resonates with target audiences
Automating with Finesse – Uncovering new, improved ways to continually engage with customers amidst intensity of resources
Powered by Digital – Embarking on a digital transformation journey in an ever more interconnected world to be competitive for the future

GROW with Hubspot
2019-08-06 08:00 - 17:00
GROW is the industry event for company builders, marketers and sales leaders who want to scale and grow their business, better.
In 2019, HubSpot will bring together some of the brightest minds in marketing, sales, customer experience, and business growth to deliver keynotes and masterclasses to over 1,000 attendees throughout one day of learning. Business growth leaders from HubSpot, CEBIT, SalesTribe and many more will show you the ins and outs of the inbound methodology, to help you attract, convert, close and delight your prospective customers.

What is Intent Marketing & What Does It Matter
2019-08-08 08:00 - 09:00 | Webinar
Keep to enrich your marketing with intend data?
Want to find out which companies in the market are looking for what you offer?
What we’ll cover in this event…

What is “intent data?”

What are the different kinds of intent data?

Why all intent data is not created equal

How can intent data be used to enhance marketing and sales strategies?

The State of Data: Opportunities & Responsibilities in 2019
2019-08-14 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and transparency in data marketing practices? What are the current best practices and considerations with regards to consumer privacy? What do industry experts see happening in the identity space over the next 12-18 months? We’ll covering all of these topics in-depth and so much more.
Data Transparency panel – a panel of industry experts will discuss what the industry and IAB Australia are currently working on to enable increased trust and transparency across all aspects of digital data marketing practices.
Identity panel – everything that brands are wanting to do with marketing data puts identity management and consumer privacy front and centre. Particularly now with the growing restrictions on mobile devices, the ever-evolving data privacy legislations and changes in the most popular browser standard settings. Our expert panel will look to life the lid on the current state-of-play and build awareness around what to look out for over the next 12-18 months.

The Challenges and Future of Marketing
2019-08-15 18:00 - 20:00 | Macquarie Room, MGSM Executive Hotel, 99 Talavera Rd, Macquarie Park, NSW, 2113, Australia
The Department of Marketing, Macquarie Business School invites you to their upcoming showcase where you’ll deep-dive into the future of marketing and discuss whether traditional marketing is being consigned to the strategy bin, and question what value marketing has in contributing to the contemporary organisation and customer in an increasingly challenging business environment. Meet some of the most successful marketers in town and hear from them about how they help local and global organisations in developing and improving their way to engage valuable prospects and generate the best possible returns from the business.
Join us and hear from industry leaders on the challenges marketers need to be prepared and trained for. You are welcome to ask questions from our industry panellists, network with speakers and your Macquarie University alumni and academics. Following the panel discussion you’ll have the opportunity to ask our industry experts and academics your marketing questions. Or we can raise them for you, just submit your questions and thoughts below.
If you’re driven to become a highly sought-after business and marketing professional, a postgraduate Marketing degree from Macquarie Business School may be the key! Next year, the School will be launching three newly designed postgraduate programs in Marketing, aimed at building higher-level marketing knowledge and critical thinking skill to help navigate the increasingly complex marketing landscape.
We look forward to welcoming you to the next marketing thought leadership series on the Challenges and Future of Marketing.

Future Social Media Strategy 2019 Forum
2019-08-19 - 2019-08-20 | Bayview Eden, 6 Queens Road, Melbourne, VIC, 3000, Australia
While we often get caught up in the ‘now’ of social marketing, it’s critical to also consider the future, and where you should be paying attention to in the months to come.
And while virtual reality, augmented reality, hyper local social platforms are some of the answers most would revert to when thinking about the future of social, what’s equally important is how we’ll get there – and what, practically, the evolution to these next stages of social communication will mean for you and your organisation.
This two day agenda has been curated to ensure delegates leave feeling inspired to innovate and review their current social strategy. With social opportunity rising knowing where to place your focus next is paramount to staying relevant and engaging.
Delegates will be taken on a journey through current pioneering social success and the future landscape currently shaping the next 12 months of social innovation.

Digital Nexts: AI, AR, Automation & IoT
2019-08-21 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
This August we’re exploring the world of nexts!
What’s next for the world of the consumer undoubtedly means a shift for marketers and brands alike as they adjust and optimise their efforts towards the new channels and tech adorned by their customers.
At this event, we’ll be exploring five up and coming tech-driven consumer shifts, and how you can prepare and indeed thrive with the rise of the machines.
Here are just some of the topics our speakers will be discussing:

Five tech trends underpinning consumer shifts for the years to come
The role Augmented Reality will play in brand social storytelling
How brands are using Robotics & Cognitive Automation to interact with their customers
What new technology can we expect to be part of our everyday lives
How technology is driving brands to rethink how they engage with consumer and B2B brands
