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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211130
DTEND;VALUE=DATE:20211201
DTSTAMP:20260404T221916
CREATED:20211009T083812Z
LAST-MODIFIED:20211204T072952Z
UID:20455-1638230400-1638316799@marketing.com.au
SUMMARY:LocalU Advanced Marketing Seminar
DESCRIPTION:Join us from anywhere in the world on November 30\, 2021\, from 8:45 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything. \nIf you’ve attended one of our other virtual events in the past 21-months – rest assured – this is going to be completely new content.  New research & case studies\, new topics\, features & opportunities will be discussed. \nOur planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences\, or any others dedicated to local search.  We pay our speakers\, and as a result\, we have some of the best minds and information available – for an incredibly reasonable cost to you. \nWhether you run an agency that serves brick-and-mortar businesses\, work in-house for a large brand\, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO\, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry. \nThese sessions will be action-packed\, presented at an advanced level\, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.
URL:https://marketing.com.au/event/localu-advanced-marketing-seminar/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211201T153000
DTEND;TZID=Australia/Melbourne:20211201T163000
DTSTAMP:20260404T221916
CREATED:20211114T115607Z
LAST-MODIFIED:20211204T072951Z
UID:20647-1638372600-1638376200@marketing.com.au
SUMMARY:Hack Your Way Into a Product Management Role
DESCRIPTION:Product managers are essential to getting great ideas off the ground and into market. Our panel of product-minded pros share their experiences on the job\, what skills you need to be successful in the role\, and insight on how best to break into the field. Plus\, they’ll offer insider guidance on what local product communities and meetups to keep your eye on. Find out if this cross-functional role is right for you. \nWhy It Matters: \nIn a world where most ideas fizzle before they hit the market\, focused product managers are essential. They keep teams from developers to marketers on track—and ensure a product vision stays alive through many rounds of revision. Get the info you need to start a career in this lucrative and in-demand field. \n\n\n\nTakeaways\n\nWhat You’ll Take Away: \nProduct experts across many industries will candidly discuss: \n\n\nFirsthand advice\, tips\, and insight on how to successfully break into product management \n\n\nVarious career paths\, salary expectations\, and future growth opportunities within the field \n\n\nWhat a typical day looks like in a range of industries — from finance\, to e-commerce\, to health and wellness
URL:https://marketing.com.au/event/hack-your-way-into-a-product-management-role/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260404T221916
CREATED:20211114T110944Z
LAST-MODIFIED:20211204T072951Z
UID:20632-1638403200-1638489599@marketing.com.au
SUMMARY:Global Digital PR Awards 2021
DESCRIPTION:The 2021 Global Digital PR Awards\, organized by Don’t Panic Events\, will be a virtual awards show with a presentation on December 2 – broadcast globally. \nThe Global Digital PR Awards celebrate digital PR that drives search visibility\, traffic to websites\, raises brand awareness\, and delivers exceptional ROI. \nDigital PR as a strategy to increase brand awareness and drive sales has seen stratospheric growth in 2021. PR Agencies have taken over the web and social channels with clever stunts\, timely newsjacking\, innovative interactive campaigns\, memes\, brand takeovers\, research driven articles\, clever content marketing and influencer outreach. \nThere are a number of categories open to entry\, which will be judged by a panel of industry experts in a rigorous two stage judging process. You can find more about the entry process here. \nEntries are welcomed from businesses based in any country or region and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nAll categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust\, credible and transparent two-step process\, involving pre-scoring and a judging session where the panel discusses each entry in detail. \nImportant Dates:\n\nEntry Deadline: October 8\nJudging Session: October 27\nShortlist Announced: October 29\nAwards Ceremony: December 2
URL:https://marketing.com.au/event/global-digital-pr-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260404T221916
CREATED:20211114T113056Z
LAST-MODIFIED:20211204T072949Z
UID:20641-1638403200-1638489599@marketing.com.au
SUMMARY:B2B Marketers: Seven Steps for Writing a Killer Creative Brief
DESCRIPTION:Does it sometimes feel like your writers\, graphic designers\, and video folks\, and/or your creative agency\, are not on the same page—and so the performance of your content suffers? If so\, it’s probably because the creative brief wasn’t rigorous enough\, if there was a brief at all. It’s time to up your content game. \nIf you’re a B2B marketer\, you know how much hard work goes into developing content\, but you don’t begrudge it because content is king\, right? And by “content” we mean customer-facing assets: blog posts\, infographics\, webpages\, videos\, podcasts\, social posts\, etc. \nUnfortunately\, all too often\, the content is off the mark and assets don’t perform well. Usually\, it’s because there wasn’t a rigorous creative brief with clear marching orders for your writer\, designer\, video team\, creative agency\, etc. A solid creative brief averts surprises\, rework\, and frustration that can happen late in the content review cycle. \nJoin us to learn: \n\nWhat is a creative brief?\nWhy is the brief so critical to building great content?\nWhat goes into a killer creative brief—the who\, what\, where\, when\, why\, and how?\nWhat are real-world examples of content done right?\n\n 
URL:https://marketing.com.au/event/b2b-marketers-seven-steps-for-writing-a-killer-creative-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211208T080000
DTEND;TZID=Australia/Melbourne:20211209T170000
DTSTAMP:20260404T221916
CREATED:20211114T110403Z
LAST-MODIFIED:20211114T110403Z
UID:20628-1638950400-1639069200@marketing.com.au
SUMMARY:Leverage Social Media to Humanize Your Agency and Engage Your Communities
DESCRIPTION:2 DAYS\, 15 SESSIONS\, A FRESH PERSPECTIVE ON SOCIAL MEDIA — A CAN’T-MISS VIRTUAL CONFERENCE \n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that empowers your team to serve your constituents best. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to government agencies including social media and crisis communications\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/leverage-social-media-to-humanize-your-agency-and-engage-your-communities/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211209
DTEND;VALUE=DATE:20211210
DTSTAMP:20260404T221916
CREATED:20211114T111548Z
LAST-MODIFIED:20211204T072954Z
UID:20634-1639008000-1639094399@marketing.com.au
SUMMARY:World Marketing Innovation Summit India
DESCRIPTION:This year World Marketing Innovation Summit 2021 will also be hosted as Virtual live conference Streamed in India. \nAs 2021 progresses\, the digital marketing landscape that encompasses SEO\, social media\, PPC\, AdTech\, MarTech\, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore.\nThere are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. \nAgenda Themes ( 09 December \, 2021 )\n– Next Gen AdTech\n– Inside Sales\n– MarTech Conclave\n– Digital Marketing
URL:https://marketing.com.au/event/world-marketing-innovation-summit-india/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260404T221916
CREATED:20210118T075550Z
LAST-MODIFIED:20210410T092207Z
UID:18192-1639440000-1639526399@marketing.com.au
SUMMARY:SMX Code: Code-Based Training For Search Marketers
DESCRIPTION:Applying scripting and other computing-enable tactics increases search marketing performance and reduces time spent on tedious and repetitive tasks. \nWith search engines continuously setting the bar for digital experiences higher and higher\, and elements like page speed and site architecture having a greater impact on results\, the implementation of code-based techniques can’t be reserved for developers. \nSMX Code will unearth emerging tactics in optimizing javascript\, ad scripting\, advanced analytics commands\, HTML structure\, and more. Sessions will feature live coding demonstrations to give attendees invaluable hands-on experience.
URL:https://marketing.com.au/event/smx-code-code-based-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260404T221916
CREATED:20211114T112604Z
LAST-MODIFIED:20211204T072954Z
UID:20639-1639440000-1639526399@marketing.com.au
SUMMARY:You Need a New Toolbox to Win the B2B Content Game
DESCRIPTION:IF YOU WANT TO RANK\, YOU NEED TO INNOVATE. \nSearch expert\, Wil Reynolds\, has a belief about winning in search: If everyone has the same off-the-shelf tools\, then everyone is looking at the same information to win. \nBut if you want to find the big blue ocean opportunity\, you need to break free of the “same tools\, same insights!” Sound good? Then this B2B Backstage is for you. \nJoin Wil to discover how tools like Power Bi\, Tableau\, SQL\, N-grams\, and surveys can help you get insights from your own data so you can develop smarter content that Google loves. \nYou’ll walk away knowing how to: \n\nAvoid the content “best practices” trap your competitors are following and use your own data\nUse Google’s “People also ask” to write the content people want\nFind wasted spend in your PPC accounts to fund writing the content you actually need
URL:https://marketing.com.au/event/you-need-a-new-toolbox-to-win-the-b2b-content-game/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211215
DTEND;VALUE=DATE:20211216
DTSTAMP:20260404T221916
CREATED:20211114T111940Z
LAST-MODIFIED:20211204T072951Z
UID:20637-1639526400-1639612799@marketing.com.au
SUMMARY:Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data
DESCRIPTION:Marketing measurement is not a precise science\, and that’s okay. Data collection gets evermore challenging\, threatening marketers’ ability to collect and analyze data. So\, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have\, improve decision making and embrace the imprecision of marketing measurement. \nDiscussion Topics:\n\nUse the data you have\, even though data collection is getting harder\nReengineer your decision-making process and avoid common pitfalls\nEmbrace imprecision\, using hacks for marketing measurement
URL:https://marketing.com.au/event/embrace-imprecision-make-perfectly-good-decisions-with-imperfect-marketing-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220106T110000
DTEND;TZID=Australia/Melbourne:20220106T120000
DTSTAMP:20260404T221916
CREATED:20211202T034612Z
LAST-MODIFIED:20211204T072954Z
UID:20745-1641466800-1641470400@marketing.com.au
SUMMARY:The Gartner Top Marketing Predictions for 2022 and Beyond
DESCRIPTION:The world remains torn between a desire for a prior sense of normalcy and a recognition that many of the changes we’ve experienced are permanent. A new equilibrium for marketing remains elusive. Economic and social upheaval continue to reshape the lives of customers and employees\, disrupt supply chains and put new demands on businesses and brands and the landscape in which we operate. Join this complimentary webinar as Gartner experts reveal the future of marketing based on a present filled with tension and uncertainty. \nDiscussion Topics:\n\nUncover the top predictions for the future of marketing\nUnderstand the implications for CMOs and marketing leaders\nActions you should take to prepare for the future
URL:https://marketing.com.au/event/the-gartner-top-marketing-predictions-for-2022-and-beyond/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220106T130000
DTEND;TZID=Australia/Melbourne:20220106T140000
DTSTAMP:20260404T221916
CREATED:20211202T034434Z
LAST-MODIFIED:20211204T072949Z
UID:20743-1641474000-1641477600@marketing.com.au
SUMMARY:2022's Hottest Businesses\, Markets & Trends
DESCRIPTION:Will 2022 be a year of recovery or discovery? Or perhaps a bit of both? The start of a new year is the perfect time for small business owners and startups to learn the newest business trends and startup ideas. \nAnd while we’re still facing a lot of unknowns in 2022\, there are some things we do know. Join this timely webinar\, presented by small business expert and best-selling author Rieva Lesonsky\, where you’ll learn about the breakthrough small business ideas and industries that excite consumers. \nYou’ll find out about America’s changing demographics\, attitudes\, and consumer behaviors\, and how your small business can best adapt and address them\, such as: \n\nThe industries that are booming right now and how small business owners and retailers can take advantage\nWhich consumer behaviors have shifted\, and how you can reach those customers\nHow to pivot your small business to address those changing consumer demands\nAmerica’s changing demographics and what that means to small businesses\nThe changes small retailers must make to survive\n\nWhether you’re a startup entrepreneur or have owned your business for years\, you’ll want to learn how you can start your journey to recovery—and discovery in 2022.
URL:https://marketing.com.au/event/2022s-hottest-businesses-markets-trends/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220119T123000
DTEND;TZID=Australia/Melbourne:20220119T160000
DTSTAMP:20260404T221916
CREATED:20211204T060743Z
LAST-MODIFIED:20211204T072950Z
UID:20756-1642595400-1642608000@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220119T210000
DTEND;TZID=Australia/Melbourne:20220119T223000
DTSTAMP:20260404T221916
CREATED:20211204T061442Z
LAST-MODIFIED:20211204T072951Z
UID:20760-1642626000-1642631400@marketing.com.au
SUMMARY:Email marketing where to start?
DESCRIPTION:Overlooked email marketing as an overused or out moded form of marketing and communications? Glued have specifically written this workshop to encourage those just starting out on their email marketing journey. During the lockdown we recognised that this Cinderella discipline was coming into its own. \nRob Harrison and David Wilson of Glued will take you through some of the key facts and figures about the effectiveness of email marketing. \nThey will also cover: key tips on list purchase; reviews of the main platforms; fitting email marketing into your sales process; creating\, running and monitoring campaigns. Peppered into this learning will be interactive exercises on: how to profile a target email marketing list; writing engaging subject and head lines; and\, selecting imagery that helps you say more than the sum of the parts. \n 
URL:https://marketing.com.au/event/email-marketing-where-to-start/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220120
DTEND;VALUE=DATE:20220121
DTSTAMP:20260404T221916
CREATED:20211114T110548Z
LAST-MODIFIED:20211204T072949Z
UID:20630-1642636800-1642723199@marketing.com.au
SUMMARY:APAC Search Awards 2022
DESCRIPTION:The APAC Search Awards celebrate the very best in PPC\, SEO and Content Marketing from across Asia Pacific. Judges will be looking to acknowledge and reward the best agencies\, campaigns and individuals working in the search industry. \nEntries are welcomed from companies and individuals based in any country or region\, providing they are delivering campaigns in the APAC region. \nThe awards will feature a rigorous two step judging process by a panel of industry experts. Judges are not permitted to enter which ensures a highly ethical and transparent judging process. \nImportant Dates:\n\nEntry Deadline: October 22\nJudging Session: November 25\nShortlist Announced:December 3\nAwards Ceremony:January 20\n\nThe APAC Search Awards 2022 is brought to you by We Are Search and British events agency\, Don’t Panic which is a B2B events agency\, specializing in corporate award ceremonies. They deliver real commercial value\, create new business opportunities and reward excellence across the globe. They are regarded as one of the most reputable\, ethical and credible awards organizers in the world.
URL:https://marketing.com.au/event/apac-search-awards-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220125
DTEND;VALUE=DATE:20220127
DTSTAMP:20260404T221916
CREATED:20211202T034251Z
LAST-MODIFIED:20211204T072949Z
UID:20741-1643068800-1643241599@marketing.com.au
SUMMARY:CMO Summit 2022
DESCRIPTION:Join us at the Digiday Media CMO Summit this January where we will bring together a select group of marketing leaders in media\, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. Over two days\, industry leaders will share tips — from how they’re navigating new trends such as a surge in OOH advertising to ever-evolving challenges in brand safety — and best practices. \n 
URL:https://marketing.com.au/event/cmo-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220126T080000
DTEND;TZID=Australia/Melbourne:20220128T170000
DTSTAMP:20260404T221916
CREATED:20211202T034117Z
LAST-MODIFIED:20211204T072948Z
UID:20739-1643184000-1643389200@marketing.com.au
SUMMARY:#WICxAnnualSummit 2022
DESCRIPTION:The premier event for purpose-driven entrepreneurs and leaders building gender equity in the tech industry while celebrating the tremendous impact of their “collective influence” \n\n\n\nNow\, more than ever\, the powerful voices of our community are blazing the path for innovative solutions in AI\, gender inclusivity\, job creation\, economic access\, workforce transformation\, sustainability and entrepreneurial excellence. Like constellations that act as eternal beacons in the night sky\, we are lighting up the world with leaders who continue to inspire\, empower and transform change-makers that are igniting a billion-dollar economic opportunity for women.
URL:https://marketing.com.au/event/wicxannualsummit-2022/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220131
DTEND;VALUE=DATE:20220307
DTSTAMP:20260404T221916
CREATED:20211202T033901Z
LAST-MODIFIED:20211204T072952Z
UID:20737-1643587200-1646611199@marketing.com.au
SUMMARY:IMPACT 2022
DESCRIPTION:IMPACT 2022 featured more than 120 sessions including presentations\, Q&A sessions\, and networking activities on Performance Engineering\, DevOps\, Monitoring and Observability\, Mainframe\, Data Centers\, Cloud\, and more. \nFor more than 40 years\, CMG’s international conference has been the source for education and peer-to-peer exchange for all things enterprise IT and infrastructure. It is the only conference of its kind where attendees can obtain real-world knowledge and training that is not vendor-run. \nIMPACT features sessions on the full scope of digital transformation technologies including Artificial Intelligence and Machine Learning\, Observability\, DevOps\, Performance Engineering\, Digital Process\, Cloud Native Applications\, and the IT infrastructures that support them.
URL:https://marketing.com.au/event/impact-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220201
DTEND;VALUE=DATE:20220203
DTSTAMP:20260404T221916
CREATED:20220108T010004Z
LAST-MODIFIED:20220125T072033Z
UID:20951-1643673600-1643846399@marketing.com.au
SUMMARY:Microstrategy World 2022
DESCRIPTION:How will your organization embrace change in the year to come? Join the global event featuring the technology\, methodology\, and network you’ll need to own 2022.\n\nEnterprise Analytics  •  Digital Transformation  •  Bitcoin Strategy \nFebruary 1-2\, 2022  •  100% Virtual • 100% Free \n\n\n\n\n\n  \n 
URL:https://marketing.com.au/event/microstrategy-world-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220207
DTEND;VALUE=DATE:20220210
DTSTAMP:20260404T221916
CREATED:20220108T010641Z
LAST-MODIFIED:20220125T072033Z
UID:20953-1644192000-1644451199@marketing.com.au
SUMMARY:Developer Week 2022
DESCRIPTION:Join 8\,000+ professionals at the\nWorld’s Largest Developer & Engineering Expo + Conference Series \n\n\n\n\n\n\n\n\n\nThe all-virtual conference & expo will proceed as planned on February 7-9\, 2022\, including all 250+ participating speakers\, 300+ hours of content\, 75+ sponsors & partners\, all related events\, and 8\,000+ developers\, engineers\, software architects\, teams\, leads\, managers and executives converging in February VIRTUALLY globally online — our 10th annual event is built to discover & learn best practices in the latest in developer technologies\, languages\, platforms\, tools\, and technical management. \nOver the past 21 months\, we’ve produced 12+ virtual events with more than 42\,000+ members of our global community\, with our attendees spending an average of 5.9 hours in our virtual conferences — with the all-virtual DeveloperWeek 2021 delivering 6\,274 attendees from 112 countries (80% U.S.)\, and 8.7 hours in the event (per attendee) over three days. \n\n\n\n\n\n\nAPI & Microservices Conference\nMicroservices are at the cutting edge of API Design and Strategy. Come learn about the techniques and technologies for advancing your API. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nArtificial Intelligence Dev Conference\nThe 4th annual Artificial Intelligence Dev Conference @ DeveloperWeek will host a full day of thought leadership talks and technical workshops on the newest innovations\, technologies\, and best practices in artificial intelligence development. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJavaScript Conference\nJavascript is taking over as both a back-end and front-end development framework for web and mobile applications. From Node\, Angular\, and Backbone to React and Firebase\, what are the front-end and back-end framework and library choices? \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nContainers & Kubernetes Conference\nContainers & Kubernetes have transformed the way we manage and orchestrate cloud environments. DeveloperWeek aims to spotlight the newest innovations in containers & kubernetes technologies. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDevExec World\nAre you a technical executive or leader? DevExec World is an exclusive conference investing in the development of leadership roles of technical managers & directors (CTO\, developer\, engineer\, technicians) at all experience levels. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDevLead Conference\nThe Developer Leadership Program features peer collaboration and expert guidance on effective project management\, productive team skill development\, successful career advancement\, and best practices for selecting and maintaining your technical skill set. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDevOps Summit\nDevOps is the convergence of technologies between application / software development and cloud / server management. This track covers the basics in performance monitoring\, DevOps tools\, continuous integration\, orchestration\, and DevOps analytics. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIoT & Hardware\nHow can developers build on the emerging set of IoT technologies including sensors\, hardware / device platforms\, wearables\, and online / offline connections? IoT is not just about coding hardware or embedded systems\, but about integrating hardware with the cloud. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nProductWorld\nJoin 1\,500 tech product manager and product developers at the world’s largest product management & development conference / tradeshow! Come hear the product success stories from tech product professionals at Silicon Valley’s top tech companies! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBlockDev Conference\nBlockchain development enables a great deal more than just bitcoin and virtual currency. Come get an introduction to blockchain and ethereum development\, and see the innovators who are building new types of apps on the protocol. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNew Developer Technologies\nAs tech companies and Fortune 500’s scale up their software development\, they are relying more heavily on big data tools\, Python tools\, Hadoop technologies to NoSQL and more\, this track will cover the newest innovations in Python\, data tools and database languages. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCloudWorld\nJoin 3\,000+ cloud architects and managers\, as well as dev professionals to come discover the newest innovations in cloud computing. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDeveloperWeek Hiring Expo\nDeveloperWeek Hiring Expo is one of the largest developer hiring events with 1\,000+ hirable dev candidates and 40+ hiring companies. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDeveloperWeek Hackathon\nThe DeveloperWeek Hackathon (Feb. 8-19) invites 1000+ developers to build apps from scratch and compete for $100\,00 in cash and prizes. \n  \n\n\n\n\n\n\n\n\n\n\nOPEN TALKS\nHow do I scale up my technology? We feature dozens of OPEN Talks in server management\, IT management\, continuous integration\, architecture decisions\, performance management\, and security.
URL:https://marketing.com.au/event/developer-week-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220209T123000
DTEND;TZID=Australia/Melbourne:20220209T160000
DTSTAMP:20260404T221916
CREATED:20220108T012342Z
LAST-MODIFIED:20220125T072032Z
UID:20965-1644409800-1644422400@marketing.com.au
SUMMARY:Building a Practical Marketing Plan Workshop
DESCRIPTION:A Marketing Plan is the basis of all Marketing Practice and Strategy. \nIn the fast-moving digital world we live in today\, businesses must set out their Marketing Plan and continually update it if they want to be successful.  \nSpecifically designed for both Marketers who would like a refresher course\, as well as business owners who wish to learn more\, this Building A Practical Marketing Plan Workshop will take students through the theory\, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan. \nKey takeaways:  \n\nLearn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.\nUse a framework to get to know your business and create overarching goals\, company vision and mission statement.\nLearn the 8 Ps of the marketing mix and develop your business marketing model.\nHow to conduct a competitor analysis and identify where you sit in the market.\nExplore the foundations of setting budgets\, monitoring and measuring campaign performance and effectiveness.\n\nWho is this Workshop for:  \n\nBusiness owners\, freelancers and individuals looking for better engagement and results from their marketing efforts\, needing a clear\, easy to action approach.\nAgency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.\n\nMarketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.\n\nFacilitator \nChristopher Melotti \nChristopher Melotti is a Marketing\, Social Media and Copywriting aficionado who lives by the motto “Continually challenge\, consistently grow\, constantly humbled\, confidently show.” He owns his own Copywriting and Marketing consulting business\, Melotti Media\, where he works with a wide range of clients from Insurance\, to Real Estate\, Agency\, Web Design\, Logisitcs\, Financial and many more. He also runs TheCopywritingBlog.com.au\, is a published author\, and won the Chief Marketing Officer (CMO) of the Year award in 2017. \nChristopher possess a solid range of Marketing experience including strategy\, digital\, social media\, content writing\, creative\, promotion and communications\, having personally initiated\, developed and launched several successful Marketing campaigns across a diverse range of industries\, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence. \nHe holds a Bachelors Degree in Commerce and Marketing\, a Masters Degree in Commercial and Business Law\, and has commenced an MBA. He has a creative energy and enthusiastic flair\, with a strong belief in entrepreneurial spirit and professional respect. \nOne of his major passions is presenting and teaching people so they can profit off his experience\, which is why people enjoy attending and hold him in such high regard.
URL:https://marketing.com.au/event/building-a-practical-marketing-plan-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220211T113000
DTEND;TZID=Australia/Melbourne:20220211T123000
DTSTAMP:20260404T221916
CREATED:20220108T011305Z
LAST-MODIFIED:20220125T072032Z
UID:20959-1644579000-1644582600@marketing.com.au
SUMMARY:Future Trends Friday Forum
DESCRIPTION:Marketing seems to get more complex by the day\, and it can be hard to know which trends and technologies are worth your—and your customers’—time. Join us as we look ahead to the trends\, platforms\, and metrics that will matter in the future and learn how you can start planning for them now. Sponsored by MNTN.
URL:https://marketing.com.au/event/future-trends-friday-forum/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220215T200000
DTEND;TZID=Australia/Melbourne:20220215T210000
DTSTAMP:20260404T221916
CREATED:20220108T012653Z
LAST-MODIFIED:20220125T072032Z
UID:20969-1644955200-1644958800@marketing.com.au
SUMMARY:Ace those Ads: Guide to Google Ads Campaign Optimisation
DESCRIPTION:As of 2021\, Google owns 92% of the global search market share and their ads can increase brand awareness by a whooping 80%. Evidently\, Google dominates the search advertising market\, making it critical to make full and proper use of this tool to place your business ahead of the competition. \nJoin us in this event as we bring you through best practises to optimise your Google Ads Campaign to increase brand visibility\, maximise conversion rates and explore options to minimise customer acquisition costs. Learn how to target the right audience at the right time with your product or service. This is ever more relevant given the constant changes in consumer behaviour due to COVID-19 and shifting trends in the markets where traditional approaches no longer reap the best returns on investment anymore. \nThis event is perfect for marketers\, small business owners or anyone who is interested in learning more about creating effective Google Ads Campaigns including how to optimise your google ads account on a tight budget and test your ads\, content and messaging to suit your unique brand voice.
URL:https://marketing.com.au/event/ace-those-ads-guide-to-google-ads-campaign-optimisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220216T153000
DTEND;TZID=Australia/Melbourne:20220216T163000
DTSTAMP:20260404T221916
CREATED:20220108T012549Z
LAST-MODIFIED:20220125T072032Z
UID:20967-1645025400-1645029000@marketing.com.au
SUMMARY:Brand Creation: The Good\, the Bad\, and the Ugly
DESCRIPTION:A business’s branding is more important than you might think. With the huge amount of competition today\, businesses must go above and beyond to ensure they stand out. To do this\, businesses need to invest in developing a strong brand that will provide the audience with a credible voice that people want to listen to and eventually\, support. \nBranding done right gives you better customer recognition and loyalty\, higher advertising effectiveness\, and boosted employer branding and employee motivation and retention. To ensure that your organisation can establish an identity that sets itself apart from the competition\, you will have to create a solid branding strategy. \nLearn from our panel of branding experts as they discuss their lessons from great and not-so-great branding efforts\, what a strong brand identity consists of\, and how one can build and maintain a strong and authentic brand.
URL:https://marketing.com.au/event/brand-creation-the-good-the-bad-and-the-ugly/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220217T120000
DTEND;TZID=Australia/Melbourne:20220217T130000
DTSTAMP:20260404T221916
CREATED:20220108T012004Z
LAST-MODIFIED:20220125T072032Z
UID:20963-1645099200-1645102800@marketing.com.au
SUMMARY:Time for an Upgrade: How to Measure Effectiveness in 2022
DESCRIPTION:If cookies are going away (they are)\, and if you should move on from last click attribution (you should!)\, then how should you measure for success in 2022? \nWhat will success look like and how will you know? How will you represent success to the business? \nFollowing on from their last AMI webinar\, Hack your Data & Decide where to spend your next Ad Dollar\, Audience Group will fill you in on how to upgrade your approach to measurement. \nWebinar Key Takeaways: \n\nTech giants like Facebook & Google move the goal posts. Make your own!\nPractical advice on what you should be measuring\, how & why\nROI is different than profit & why that matters\nHigh level understanding of Evidence Based Advertising and Excess Share of Voice (ESOV)\n\nAbout the presenters: \n\n  \nJames McDonald\nDirector and Co-Founder\nAudience Group \nIn his 22+year career\, James worked for ad agencies DDB and OMD\, headed up large accounts at Mojo\, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business\, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder\, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil\, Industrial Australia)\, media strategy (Audience Group) and advertising analytics (Audience Analytics) \nTom Evans\nManaging Director and Co-Founder\nAudience Group \nAfter a not-so short stint on the product side at Microsoft\, Tom embraced a career in branding\, digital\, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM\, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising)\, Audience Group (media strategy) and Audience Analytics. \nJames and Tom believe most advertising is a waste of money\, which is a driving force behind their evidence-based ethos.
URL:https://marketing.com.au/event/time-for-an-upgrade-how-to-measure-effectiveness-in-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220222
DTEND;VALUE=DATE:20220224
DTSTAMP:20260404T221916
CREATED:20220108T011619Z
LAST-MODIFIED:20220125T072032Z
UID:20961-1645488000-1645660799@marketing.com.au
SUMMARY:7th Annual Digital Marketing For Financial Services West Summit
DESCRIPTION:The only event series dedicated to digital marketing trends and technology relevant to the financial services industry. \n\nThe 7th Annual DMFS West Summit brings together financial services VPs\, Directors and CMOs from across the North American West. Secure your spot today and: \n\nDrill down into changing customer expectations with mission-driven marketing.\nCapitalize on the wealth of available data to increase ROI and seize growth opportunities.\nImprove efficiency and effectiveness with a digital marketing OSR (Operational System of Record).\nLeave with best practices from 30+ senior FinServ marketers.\n\nCollaborate with digital marketing champions from award-winning organizations\, like U.S. Bank\,Prudential Financial\, BMO\, Tangerine Bank\, Mutual Credit Union\, First Command Financial Services and many more! \n\nSOURCE ACTIONABLE DIGITAL MARKETING STRATEGIES\n\n\nEnsure your social media marketing is relevant and resonant using proven tips and techniques from experts at Vancity\, Prudential and BMO.\nTake away proven strategies from leading neo bank Ally and other financial disruptors to capitalize on digital opportunities of the future\, including gamification and the metaverse.\nDiscover how TD Bank is achieving greater impact by building content that is genuinely beautiful and compelling.\nDevelop a blueprint to secure buy-in for marketing as an investment\, not a cost\, with the help of Tangerine Bank’s CMO.\nConsult our executive panel to learn how high impact mission-driven marketing is attracting new customers and increasing loyalty.
URL:https://marketing.com.au/event/7th-annual-digital-marketing-for-financial-services-west-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220222
DTEND;VALUE=DATE:20220225
DTSTAMP:20260404T221916
CREATED:20220108T010814Z
LAST-MODIFIED:20220125T072032Z
UID:20955-1645488000-1645747199@marketing.com.au
SUMMARY:Challenger Brands Summit 2022
DESCRIPTION:In an ever-shifting marketing landscape\, innovation\, agility and consumer insights can make or break a business. Legacy brands with well-established names and challenger brands breaking into the space must stay equally competitive to gain and retain a loyal audience. Join Adweek for the fourth-annual Challenger Brands summit\, a signature Brandweek series event\, to learn from disruptive and legendary brands that are redefining the industry. This year\, we’ll explore eight crucial topics ranging from e-commerce to live marketing\, UX and more.
URL:https://marketing.com.au/event/challenger-brands-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220223
DTEND;VALUE=DATE:20220225
DTSTAMP:20260404T221916
CREATED:20220108T011101Z
LAST-MODIFIED:20220125T072032Z
UID:20957-1645574400-1645747199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2022
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. \n\n\n6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-2022/
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220302
DTEND;VALUE=DATE:20220306
DTSTAMP:20260404T221916
CREATED:20220220T105442Z
LAST-MODIFIED:20220220T105604Z
UID:21193-1646179200-1646524799@marketing.com.au
SUMMARY:Women In Publishing
DESCRIPTION:The biggest virtual event for women in the publishing industry! \nOver 40 workshops for Nonfiction/General\, Fiction\, and Children’s book authors! \nThis event is for: authors\, editors\, publishers\, marketers. Culminating on International Women’s Day\, we celebrate\, empower\, encourage\, and support women writers and professionals in the publishing industry. \n4 days: \n\nDay 1: Writing Craft\nDay 2: Editing\, production\, routes to publishing\nDay 3: Marketing Extravaganza!\nDay 4: Tools for business growth!\n\nNetworking\, connection\, publishers\, agents\, experts! We’ve got you covered!
URL:https://marketing.com.au/event/women-in-publishing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220309
DTEND;VALUE=DATE:20220311
DTSTAMP:20260404T221916
CREATED:20220220T103731Z
LAST-MODIFIED:20220220T105604Z
UID:21183-1646784000-1646956799@marketing.com.au
SUMMARY:Digital Marketing Summit
DESCRIPTION:Digital Marketing leaders are facing a barrage of new challenges around acquisition\, retention\, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic. \nSense check your approach with likeminded industry experts\, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively. \nConnect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. \n 
URL:https://marketing.com.au/event/digital-marketing-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220315
DTEND;VALUE=DATE:20220318
DTSTAMP:20260404T221916
CREATED:20220205T070419Z
LAST-MODIFIED:20220220T105604Z
UID:21120-1647302400-1647561599@marketing.com.au
SUMMARY:Adobe Summit — The Digital Experience Conference
DESCRIPTION:Join a community of Experience Makers from around the world to learn\, be inspired\, and make connections that will empower you to create better\, more personalized customer experiences. \n\nLearn how top brands from around the world create loyal customers through exceptional experiences.\nGain and amplify skills from more than 200 sessions and training workshops.\nDiscover Adobe’s current strategy\, vision for the future\, and new product capabilities.\nMake solid connections and build your network with other Experience Makers.\nExplore how to make the most of your Adobe Experience Cloud investment.\n\n  \nMeet innovators across industries and roles.\n\n\nAdvertisers\nAnalysts\nContent managers\nData scientists\nDesigners\nDevelopers\nDigital marketers\nEcommerce professionals\nEmail managers\nIT executives\nIT managers\nIT professionals\nMarketing executives\nRetailers\nProject managers\nPublishers\nSales professionals\nSocial marketers\n\nFind your path to knowledge. \n\nAnalytics for Customer Journeys\nB2B Marketing\nCollaborative Work Management\nContent Management for Personalized Experiences\nOmnichannel Marketing and Optimization\nCustomer Data Management\nDigital Commerce\nDeveloper Ecosystem\nPersonalization at Scale\nTrends and Inspiration
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Online,UX,Video,Website
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END:VCALENDAR