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LinkedIn Training Course - Sydney
2018-05-10 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
There are so many people using LinkedIn as a social platform, however not everyone knows how to use it to their advantage. At this event you will learn how to make the most of some of the features including:

Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use LinkedIn search to find sales/work leads
Publishing – what to write and how to do it

Speaker: Phil Stubbs, LinkedIn Trainer & Founder

Digital Sales and Marketing Masterclass
2018-05-10 - 2018-05-11 | Urban Hotel St Leonards, 194 Pacific Highway, Greenwich, NSW, 2065, Australia
This Digital Sales and Marketing Masterclass runs over 2 days and you will learn the following:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.
At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.

Facebook Marketing – Advertising, Analytics & Content Basics
2018-05-10 09:00 - 12:00 (Australia/Melbourne) | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
With social media always changing and expanding, there is a lot to learn and understand. This event will include an in-depth look at the best practices of Facebook marketing including advertising, analytics and strategies. The speaker will go through the foundations, you will lean the important technical aspects of the platform. This event is will also cover:

Business basics
Understanding analytics
Content strategies
Offers & competitions
Integrating 3rd party apps
Intro to advertising

Speaker
Meg Coffey is a social media strategist, brand marketing specialist, public speaker, and coach

2nd Social Media for Higher Education
2018-05-22 - 2018-05-24 | Grace Hotel, Sydney, 77 York street, Sydney, NSW, 2000, Australia
With so many people going into university and being on social media. The most powerful tool for both current and prospective student engagement is in social media. Social media will expand market scope, increase student recruitment and also drive engagement. This event is about using the current and upcoming online platform’s to fuel engagement with students throughout their higher education experience. This conference will explore best practices for creating media content, amplifying your message to your target audience and help with returns on your social media investment

Unearth Your Audience: Data Accuracy and Goal Setting in Google Analytics
2018-05-22 12:00 - 13:00 | Academy Xi – Melbourne, Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
Management consultant and author Peter Drucker once said, “You can’t manage what you can’t measure.” This means that in order to achieve success, businesses and startups need to have well-defined and trackable metrics.
Google Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics. Like most tools, Google Analytics comes with default settings that are customisable. To ensure that business decisions are based on the correct information, it’s vital that Google Analytics is customised to suit the businesses’ specific goals and needs.
At our event, Unearth your Audience: Data Accuracy and Goal Setting in Google Analytics, improve your Google Analytics dashboard by:

Improving the Accuracy of Google Analytics Data
Goal Setting
Data Retention Controls

Youth Marketing Australia Conference
2018-05-23 - 2018-05-24 | ACMI, Federation Square, Flinders St, Melbourne, VIC, 3000, Australia
Previously known as Millennials Marketing Conference, YMA Melbourne is here to help marketing professionals keep their finger on the pulse of youth marketing (millennials and GenZ). Some of the speakers come from companies such as Google, Junkee Media, UNiDAYS, Pedestrian.TV, Ooh! Media and many more. It has been designed for Marketing Directors, Marketing Managers, CEO’s, Social Media Managers, Brand Managers & everyone in between.
Day one of YMA follows a single stream conference structure. Hear from 12+ industry heavy weights and help your brand get the edge. Day two of YMA revolves around your personal and professional development to help you stay on top of your game as a modern marketer.
If you would like to arrange 1-1 meetings, problem solve and form long lasting relationships, YMA is the place to be. Build relationships with 400+ advanced marketers from around Australia.

The Marketing Conference “Chameleon: Becoming an Expert Adapter”
2018-05-24 | Pullman Hotel, King George Square, Corner Ann & Roma Street, Brisbane, QLD, 4000, Australia
As marketers we know consumers and disruptive technologies constantly change in this industries. There are always battles with pressure, while still relying on experience of best practice. You understand the nature of this profession and the increased accountability to be revenue-drivers and not cost centres.
Some of the key takeaways include:

Gain actionable insights
Make industry connections
Be active in your marketing community
Be inspired by a supercharged line-up of thought leaders

Digital Sales and Marketing Masterclass
2018-05-24 - 2018-05-25 | The Sitting Rooms, Level 1/484 Albany Highway, Victoria Park, WA, 6100, Australia
Over 2-days, you will be immersed in:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.

At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.

Search Marketing Summit
2018-05-28 - 2018-06-01 | SMC Conference & Function Centre, 66 Goulburn St, Sydney, NSW, 2000, Australia
Search Marketing Summit is the refreshed and updated leading 5-day event that offers Online Marketing practitioners in Australia, New Zealand & Asia Pacific the best place to update their skills.
Below are the topics that will be talked about on each day:

May 28, Day One – Advanced PPC Workshop
May 29, Day Two – Search Marketing Summit + FREE SEMrush Networking Cruise
May 30, Day Three – Search Marketing Summit
May 31, Day Four – Advanced SEO Workshop
June 1st, Day Five – Mobile Marketing Workshop with Cindy Krum

There are twenty-six of our local and international speakers, including:

Ashley Ward, Corporate Speaker & Evangelist, SEMrush
Britney Muller, Senior SEO Scientist, Moz
John Mueller, Senior Webmaster Trends Analyst, Google
Roey Rafael, Paid Growth Director, Envato, plus many more!

Implementing Customer Transformation - Sydney
2018-05-29 07:30 - 10:30 | Hyatt Regency Sydney, 161 Sussex Street, Sydney, NSW, 2000, Australia
This practical event focuses on what it takes to implement marketing, sales and service transformation in enterprise businesses.
Attendees will:

Take away insights for implementing transformation faster and more effectively
Hear practical stories of how implementation has been managed in leading enterprises
Experience an exclusive behind-the-scenes demo of Blackdot’s marketing & sales engine

Traditional + Digital: Getting the Right Mix
2018-05-30 08:00 - 10:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
Traditional media is struggling to get the buy-in as marketers are finding it hard to justify spending on media where it can be difficult to measure outcomes. With advances in technology, though, and continual shifts in the customer journey, some marketers are turning back to incorporating traditional media into their marketing plans in order to generate a point of difference in the ever cluttered online environment.
At this event, we look to uncover how traditional and digital media can work together to cater to the full customer journey and form the ultimate marketing plan.
Speakers:

Andrew Lane, Head of Sales & Client Engagement, Salmat
James Bayes, Digital Sales Director, Seven Network
Tanya Manyan, Head of Marketing & Communications, PICA Group

ON24 Webinar World
2018-05-31 | Dolton House Sydney, 3/181 Elizabeth St, Sydney, NSW, 2000, Australia
ON24 Webinar World 2018 is about putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first. The full day event will feature info-packed sessions from organisations like IBM, Microsoft, Brightedge, Hubspot, SimpleHQ and more, on how they use webinars to their full effect and how you can easily integrate webinars into your digital marketing strategy.

Future Social Media Strategy 2018 Forum
2018-05-31 - 2018-06-01 | Grace Hotel, Sydney, 77 York street, Sydney, NSW, 2000, Australia
With social media being a fast-changing industry relevance can be hard to achieve. This 2-day conference with your leading social media strategist colleagues has been put together to ensure the imminent trends in social strategy are uncovered, it also explorers global social innovations.
It will cover:

The rise of augmented reality and the impact on social strategy
Developing Instagram stories effectively for your business
The continued importance of harnessing influencer marketing
Gaining relevance with the Gen Zers – new platforms and the innovative strategies, plus more!

Content Marketing – Creation, Curation & Strategies
2018-05-31 09:00 - 12:00 | InterContinential Perth, 815 Hay Street, Perth, WA, 6000, Australia
Creating a consistent, relevant and successful digital strategy can be a confusing and often overwhelming process at this event you will learn the inside track for creating and curating content and how to maximise your efforts.
The Masterclass will examine:

create v curate: what does it all mean
user generated content – where to find it and what to do with it
understanding your brand personality and how to stay consistent
the apps and tools we use and love
how to create a content calendar
time-saving tips & tricks for content creation
how to measure your effectiveness and report on (ROI)

About the speaker
Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients.

Facebook and Instagram for Business Masterclass - Melbourne
2018-06-05 - 2018-06-06
Are you utilising social media the best possible way to drive business growth? This two-day intensive course has been designed to deliver the skills you need to help your brand maximise its social media strategy.Expert insights, tools and tips to create an adaptive Facebook and Instagram marketing strategy that delivers results and revenue.
At this event you will learn:

Facebook and Instagram for business
Overcome common social media fears
Content marketing and content strategy
Understand Business Manager, Ads Manager and Power Editor, plus more!

Digital Marketing Masterclass - Melbourne, June
2018-06-05 08:30 - 12:30 | Melbourne TBC, Melbourne, VIC, 3000, Australia
The Digital Marketing Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

Search Marketing Professionals 2018
2018-06-05 15:00 - 20:00 | Honey Bar and Restaurant, 345 Clarendon Street, South Melbourne, VIC, 3205, Australia
Want to be at the top of the Search Marketing industry in Australia? For one day only, we’re bringing some of the best from around Australia and overseas to share the latest trends, tools and industry insights at Search Marketing Professionals.
Join us on Tuesday 5th of June at The Honey Bar in South Melbourne to hear from Olga Andrienko, the Head of Global Marketing at SEMrush, and Dan Petrovic, from Dejan Marketing. We’ve also secured local Australian talent with Brie Moreau (Digital Marketing SkillShare), Jason Mun (Bespoke), and James Norquay (Prosperity Media). Don’t miss out on this opportunity to up your game and network with some of the best – all for only $10.

Best Practice Multichannel Marketing
2018-06-06 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
This event has been designed to help marketers use cross-channels marketing to drive consumers towards purchasing. You will look at how linking channels can increase conversion and look at different way that companies are moving customers from channel to channel. The speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again.

Digital Marketing Masterclass - Brisbane
2018-06-06 08:30 - 12:30 | TBC Brisbane
This Digital Marketing Masterclass in Brisbane has been designed to show senior management from B2C brands how they can use all of the latest tools and techniques to help new business and retain loyal customers across all customer touch points. At this event you will also head from a leading brand will give a keynote about its digital journey.

Sunset Marketing with AMI
2018-06-06 18:00 - 20:00 | J. Walter Thompson Sydney Headquarters, Level 7, 235 Pyrmont St, Pyrmont, NSW, 2009, Australia
With the rate of change in social media it can be hard to keep up. The bigger it gets the bigger the conversations get. In 2017 there were plenty of big conversations which included trust, health, political influence, privacy, regulation, and advertising. As a marketer it was hard to keep up with where they stood in relation to the big platforms, the best approach and what were the right results.
The speaker, Zeina Khodr will talk about what marketers need to know for 2018, creating thumb stopping content and how to be prepared as social media matures.

Digital Marketing Masterclass - Morning - Sydney
2018-06-07 08:30 - 12:30 | TBA – Sydney, Sydney, NSW, 2000, Australia
This half day MasterClass combines succinct presentations with in-depth discussions with leading digital experts, allowing you to focus on topics that matter to you. The theme at this event ranges from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

Social Media Course (Sydney)
2018-06-08 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This Social Media Course will give you clearer understanding of how to use social media for marketing by giving you the direction, tools and confidence to help you become more focused and effective. We help you think strategically about your social media so you can be successful in the long run and give you practical tips for quick gains.

FaceBook and Instagram for Business MasterClass
2018-06-12 - 2018-06-13 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Social media is a main part of your company’s digital marketing success. The channels represent a powerful and dynamic marketing tool, delivering your message to potentially millions of customers. This two-day course has been specifically designed to deliver the skills you need to help your brand maximise its social media strategy, understand the needs of its audience, and speak the language of social success. You will get an understand on how to build an effective and market-specific content calendar, ensuring your content is fresh, innovative, and strategically aligned with your brand.
Enhance the skills you need to help your brand maximise its social media strategy:

Facebook and Instagram for business
Overcome common social media fears
Content marketing and content strategy
Understand Business Manager, Ads Manager and Power Editor, plus much more!

Speakers:
Jordana Borensztajn, Keynote Speaker, Social Media, Trainer, Humourist
Gloria Alexander, Senior Social Media Account Manager, Thinktank Social

SEM Essentials
2018-06-12 08:00 - 17:00 | Karstens Brisbane, Level 24, 215 Adelaide Street,, Brisbane, QLD, 7000, Australia
Whether you’re a B2B or B2C marketer, client-side or agency, stay ahead of the curve and learn SEM online at this 1 day workshop. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing is a cost-effective, highly convenient channel that can transform your business without a huge spend.
What you will learn:

Review the pay-per-click marketing landscape, including an overview of the role of search in today’s media mix, theoretical exercises, presentations and discussion
Get an introduction to the key players and an explanation of the main components, terminology and acronyms and the basics for search engine marketing strategy
Setting up, monitoring and optimising a paid campaign
Understand how to develop a search engine marketing strategy and how this integrates with other online and offline channels

Marketing for NFPs and SMEs
2018-06-12 09:00 - 12:30 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
With the marketing industry always changing and evolving it can be hard to keep up with the marketing trends. Small Business and Not for Profit organisations have their own set up challenges, so this event has been put together to show you how you can maximise your marketing dollar. You will learn how to think outside the box to help promote brand awareness. You will explore the foundations of marketing and look at different platforms including web, social media and traditional marketing without breaking the bank.

FaceBook and Instagram for Business Masterclass - Brisbane
2018-06-19 - 2018-06-20 | TBC Brisbane
Are you fully utilising social media to drive business growth? Do you know what the numbers really mean? Do you have what it takes to stand out in an already crowded social market? This two-day intensive course has been specifically designed to deliver the skills you need to help your brand maximise its social media strategy, understand the needs of its audience, and speak the language of social success.
What you will learn:

Apps and visual effects to enhance your social media content
Measure and track your social media marketing investment
Manage campaign structure, budget placement and breakdown
Develop strategy based on clear goals and measurable results
Build meaningful customer connections, plus much more!

Best Practice Multichannel Marketing - Melbourne
2018-06-20 08:00 - 10:30 | The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, VIC, 3000, Australia
This event has been designed to help marketers use different marketing channels to drive customers towards their company to purchase their goods or services. Part of the event will be spent looking at how linking channels can increase conversion and look at different way that companies are moving customers from channel to channel. The speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again.

State Of Social
2018-06-26
This conference provides a networking platform for educators, thought leaders, students, and professionals to exchange insights related to innovations and trends in social media and digital marketing, as well as opportunities and challenges that the industry is currently facing.

Corporate Communications Leadership Forum
2018-06-27 - 2018-06-29 | Novotel on Collins, 270 Collins Street, Melbourne, VIC, 3000, Australia
It is known that corporate communications has a role to play in managing internal and external communications, it is a big part in driving company reputation objectives and ensuring a cohesive strategy to engage stakeholders. As a result, Corporate Communications teams continue to evolve.
This is a unique event that will explore some of the most exciting case studies and innovative strategies to strengthen leadership skills in engagement and communication. This event will address the challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of corporate communications efforts.
Attend this practical forum and learn how to:

Adapt current corporate communications strategies to the changing social media landscape
Make a case for corporate communications in the C-suite
Measure external communication outcomes
Develop new systematic corporate communication approaches to help manage crisis situations. Plus more…

LinkedIn Marketing: Build Your Brand & Create Business Opportunities
2018-06-27 10:00 - 12:00 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
With LinkedIn being such a fast growing platform for social media, it is a perfect marketing channel for building both brand awareness and also creating your company’s brand. Attendance at this event will show you how to develop and implement clever LinkedIn marketing strategies to help get your brand in front of the right audience.
