Marketing.com.au

Social Media Marketing Bootcamp: Get Your Campaign Into Shape
2019-10-31 | Sydney, NSW, 2000
This is a very practical one-day bootcamp to support entrepreneurs, business owners and marketing managers run effective marketing campaigns on Facebook, Instagram, YouTube and LinkedIn. The first hour (9 – 10am) is optional and is spent with Tim either optimizing your Facebook ads manager account or setting up your Facebook Business Manager account for the first time. From 10am, you’ll learn the latest trends and techniques for Facebook, Instagram, YouTube and LinkedIn and create best-practice advertising content. You’ll learn to build audiences and set up an advanced customer funnel using retargeting techniques with the Facebook Pixel, Custom Audiences and Lookalike Audiences. This workshop is limited to 12 spots so Tim can work with each participant to develop a social media plan for their business and ensure you develop the skills and knowledge to implement immediately.

IAB Digital Ad Ops Conference - Sydney
2019-11-06 08:00 - 17:00 (Australia/Melbourne) | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join the IAB on Wednesday, 6 November 2019 for Digital Ad Ops in Sydney, one of the most hotly anticipated conferences in the digital advertising industry for 2019.

Ad Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

Digital Bootcamp for Master Builders Association
2019-11-06 12:00 - 17:30 | Sydney, Sydney, Australia
Digital Bootcamp for Master Builders Association – Learn how to win more leads, more customers and create more success!
A comprehensive program to deliver awareness and deep insights of what’s required to succeed in the digital world.

Small Business Digital Readiness
Design Thinking & Lean Startup
Customer Personas & Buying Cycle
Growth Hacking for Small Business

Brilliant Digital Marketing with Mark Baartse, CMO at Showpo
2019-11-07 | Sydney, Sydney, Australia
Learn digital marketing techniques to grow your business fast at low cost. This condensed workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers. Leave knowing how to leverage all the available channels and with a plan you can implement immediately.
You will develop:

A content marketing plan; use videos, blogs and social content to acquire and retain customers. An understanding of different social channels, which are right for your business and learn techniques to measure the impact of social campaigns.
An understanding of how to create a measurement framework to optimise the success of all your digital marketing activities.
The ability to setup a data marketing strategy which can capture and utilise customer data to create more meaningful customer experiences, and to utilise that data to create ongoing leads and sales at a low cost.
The ability to use marketing techniques such as SEO, SEM, display and remarketing to attract new customers.
A deep understanding of who your customers are and how to optimise your online experience to increase your conversion and response rates.

About the instructor:
Mark Baartse is Chief Marketing Officer at fashion eCommerce success Showpo. Mark has used a broad range of digital marketing strategies to help almost double Showpo’s sales in 12 months. The company has over 2.3 million social followers and makes millions in revenue via each of search, Facebook, email, and more. Prior to Showpo, Mark worked for and consulted to a wide range of companies ranging from start-ups to large international corporates including Microsoft, Officeworks, Woolworths, Vodafone, Allianz, and many more.

SEMrush Australian Search Awards
2019-11-12 18:00 - 21:00 | Sydney Opera House
The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry, and the deadline for submissions is 6 September 2019.
This year’s awards feature more than 20 categories, and entries are open to anyone in the marketing sector in Australia and New Zealand, including those working for brands and agencies.
The judging panel includes Lyndon Barnett (Vodafone), Shefali Joshi (Monash University), Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) – all esteemed senior executives in the marketing, advertising, digital and search space from Australia and all over the world. The award finalists and winners will be selected after a rigorous two-stage judging process, including pre-scoring to determine the finalists and a judging meeting, where entries will be discussed and evaluated in detail to decide the winning entries. A shortlist of finalists will be announced on 9 October.

Google Ads Strategy for the Holidays | Google Marketing Platform Sydney
2019-11-17 08:00 - 17:00 | Google Marketing Platform Sydney
The holiday shopping season is in full swing and we are counting down to Christmas Day.
With the Australian consumer the most pessimistic in 4 years, it’s more important than ever to spend your marketing dollars wisely. Erran Su, Growth Marketing Analyst at In Marketing We Trust will be talking about how to utilise Google Ads to catch the final wave of holiday shopping by targeting the right audiences to make it the best December ever for your business.
General format:
• 6:00 pm – Welcome and networking
• 6:15 pm – GMP news & updates
• 6:30 pm – Talks
• 7:30 pm – Networking (with nibbles)

FINCX2019
2019-11-20 - 2019-11-21 | Grace Hotel, Sydney, 77 York street, Sydney, NSW, 2000, Australia
FINCX2019 Future Digital Marketing Strategies, Member Engagement & Customer Experience (CX) for Financial Services 2019 Forum
Reasons to attend:

Hear how the best in your sector across Australia are achieving substantial results through
developing the most effective digital marketing roadmap to fit their target market
Understand how to innovate and create a shift in digital content to sustain impressive ROI
Learn how to boost engagement and CX using personalisation and a blend of technology,
process and people
Improve the efficiency and cost-effectiveness of your marketing initiatives through operational
innovation
Leverage the experience of those who have created and seamlessly executed a holistic and
effective digital marketing strategy

Effective Legal & Business Writing Masterclass
2019-11-20 08:00 - 17:00 | Brisbane, QLD, Australia
Effective legal and business writing is a critical foundational skill for anyone in professional services, in particular those who regularly deal with legal matters. That could be reviewing contracts, drafting policies or instructing lawyers on matters. Clients, superiors and stakeholders increasingly expect to be provided with information which is clear, concise and actionable. It is a valid expectation; especially where it is a time-pressed client paying for your assistance! Effective writing also prevents business inefficiencies which arise from unclear messages, reduces complaints and may assist the writer if they ever have to justify their past decisions to a third party e.g. a regulator. Strong writing skills also assist in developing the writer’s critical thinking on a topic. The benefits of effective written communication are innumerable. And yet, it is often neglected to the writer’s detriment notwithstanding they may be someone who commonly deals with complicated and time-pressured legal and business matters. Perhaps more than for any other skill, time taken by non-lawyers to improve their legal and business writing skills is an investment that will pay dividends throughout their entire career. It is one that will set them apart and promote them on the road to achieving greater success in their professional career. This masterclass may be the first step in achieving that success.

Social Media Spotlight
2019-11-20 17:30 - 20:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
Social Media Spotlight – Wednesday 20 November Sydney | 5.30pm – 8.30pm
Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve.
In November we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers.
At this event, our speakers will discuss what innovative social media techniques they use to launch brands, increase reach and engagement and drive sales.
Our speakers will cover:
All the latest B2B and B2C social content trends – including strategy, distribution and measurements
Best practice methods to get your social creative to cut through the noise
Influencer marketing regulations and opportunities for growth
Get your ticket now
Inclusions:

This is our annual evening event for Sydney! Join us afterwards for rooftop networking drinks
The audience will sit (theatre style) to listen to the panel and Q&A
Three speakers each presenting for 15-20 minutes each
Audience Q&A will be held at the end
All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

SPEAKERS
Simon Jackson, Senior Social Creative, Coca-Cola South Pacific
Simon loves words, ideas and nachos. After working as a copywriter for some of Sydney’s leading ad agencies, he has now carved out a niche as a social creative specialist with One Green Bean // Coca-Cola South Pacific.
Since starting as the lead social creative at Coca-Cola, their reactive content has been picked up by the likes AdNews and Mumbrella and Fanta was nominated for Best Social Media Campaign at the 2019 CommsCon awards.
Katherine Chalhoub, Head of Social, Web Profits
In an industry that never sleeps, Kath finds dreaming in between the lines her favourite pastime.
Curiosity, innovation and a keen passion for the limitless potential of Creative Marketing, is key to ideating and executing strategies that leverage relevant digital platforms in unique and progressive ways. Kath is a lateral thinker bringing concepts and ideas to life via blended digital campaigns.
Embracing the latest trends in design, video and digital marketing, she leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories. The aim? To develop campaign work that resonates with mass reach and evokes human connection on a scale that transcends the scope of the status quo.
Kath will be unpacking and exploring social media predictions and trends for 2020 and beyond.
Sammy Major, AU Sales Director, TRIBE
Sammy Major is the AU Sales Director at TRIBE, who are transforming the way brands can connect with leading influential content creators to create powerful 1:1 marketing campaigns. Sammy is a proven and experienced digital sales leader who joined TRIBE in 2018 following a progressive career at some of Australia’s most innovative tech and media companies.
Most recently, Sammy held the position of Commercial Director at HuffPost Australia and Group Sales Manager at REA Group, where she was a two-time winner of the annual Sales Incentive Program rewarding the top 1% of sales excellence globally, as well as the winner of B&T’s 30 under 30 Award in the Media division in 2016. Sammy is deeply passionate about understanding client needs, surpassing expectations, leadership and building high performing teams.
Sammy will be delivering her insights into world of influencer marketing after the likes counter has been removed, and discussing whether this change was merely a signal for regulation or more of a sign of the explosive growth that is about to come for this industry?

B&T Awards 2019
2019-11-22 18:00 - 20:00 | The Venue, Alexandria, SYD, Australia
As our industry continues to evolve apace, the B&T Awards remains Australia and New Zealand’s benchmark for effective creative marketing communications.
Judged by more than 100 of Australia’s most experienced marketers, 36 categories cover the full gamut of the communications discipline. And of course, the highly coveted Grand Prix Award highlights one agency making the biggest impact on how this game is played.
Held in Sydney on November 22, it is the perfect night to celebrate a year of hard work and to recharge your batteries for another year ahead.

STARTCON 2019
2019-11-23 | Royal Randwick Racecourse, The Ballroom, Level 2, Alison Road, Randwick, NSW, 2031, Australia
Australia’s largest tech startup and growth conference is the cornerstone event for the community.
Now in its 10th year, StartCon has gone from strength to strength, selling out 9 years in a row and delivering exceptional value.
Get actionable insights from the world’s best to help accelerate your company through highly-measurable growth and marketing tactics.
The 2-day conference will feature world-famous keynote speakers from some of the largest companies in the world, 750+ startups, 160+ expo floor, networking events, Pitch for $1 Million competition, Hackathon & the Annual Australasian Startup Awards.

Performance Management for Managers Masterclass
2019-11-25 09:00 - 17:00 | 1/440 Collins St Melbourne, VIC 3000
This 1-day dynamic and interactive masterclass will assist you in shifting from the overwhelm of a management mindset to a clearer and focused leadership mindset. To go from a ‘manager’ mindset to a ‘leader’ mindset takes skill, will and energy and more than just drive and ambition. It all starts with self-leadership and making a choice to lead through true commitment, effective communication and deep connection. Key themes will include: leadership mindset, communication to cut through, delegation and feedback techniques, coaching and mentoring to empower and self management to manage time. The masterclass will provide a tools, insights and skills practice in real time to bring learnings to life. With over 60% of the masterclass based on skills practice and dynamic learning this day will be highly facilitated around the group’s objectives and level of leadership experience. You will walk away feeling energised and equipped for even more success with a plan of action.

Media Communications Week
2019-11-26 - 2019-11-27 | Novotel Sydney Central, 169-179 Thomas Street, Sydney, NSW, 2000, Australia
The Media Communications Week, being held at Novotel Sydney Central from 26 – 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum.
Developed together with senior communications and social media professionals from leading international and national brands, this two practical programmes are not to be missed. With powerful keynote presentations, insightful case studies, and interactive group discussions; these events will address the real-world challenges and opportunities being faced by communications and social media leaders in today’s digitally connected world.

Year In Review & Christmas Drinks - Melbourne
2019-12-03 | PwC Melbourne, Lvl 19, 2 Riverside Quay, Southbank, 3006, Australia
Melbournians, join us on Tuesday, 3 December 2019 as we look at 2019 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2020 and beyond.
The day will see us look at the highlights of 2019 – including snippets from IAB events throughout the year – for those who may have missed out.

Public Sector Comms Leaders
2019-12-03 08:00 - 2019-12-05 17:00 | Crowne Plaza, 1-5 Spencer Street, Melbourne, Vic, 3008, Australia
With an unprecedented rise in communications channels, news sources and social platforms, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question, and widely misunderstood within government organisations, now is the time to focus on how communications leaders should shape public sector reputation and Government strategy and initiatives as a whole.

Public Sector Comms Leaders, being held at Crowne Plaza Canberra from 3 – 5 December 2019, will feature keynotes, panel discussions and case studies from Australia’s leading public sector organisations and high-profile corporations to address challenges and changing perceptions of communications in the sector.

Who should attend:
The event program has been designed for public sector professionals working in the following areas:

Internal and External Communications
Public Affairs
PR & Communications

Stakeholder Relations
Media
Marketing Communications

Tweet about this event using #CommsLeaders and @PublicSpectrum for event and industry updates!

Writing for the web one-day short course – Sydney
2019-12-03 09:30 - 16:30 | Sydney, Sydney, Australia
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 10 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Direct to Consumer Marketing Essentials
2019-12-04 | Ararat, VIC, Australia
Increase wine, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy.
Implementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that encourage visitation, garner loyalty and generate more direct sales. Managing success requires measuring key metrics against pre-set goals and implementing a practical data collection and monitoring program.
This one-day workshop will cover how to:

Apply insights about contemporary consumer decision making and visitor motivations.
Create products, experiences and partnerships that increase visitation and yield.
Develop a practical framework for developing new products and experiences.
Design a direct-to-consumer marketing strategy that fits your unique product and brand story.
Apply practical tips to maximise engagement along the visitor journey.
Implement relevant visitor and customer metrics to measure success.

You will also recive support material during the workshop with case studies, research and links to afterware and
online tools to support Direct To Consumer programs at various stages of growth.
For more information on this workshop, please contact Peter Veal on 0418 501 770.
This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneurs’ Programme.
This event is designed to benefit small and medium Australian businesses.
If you have any questions about this event or any future events, please contact EPLearningEvents@industry.gov.au

Social Media for Gov
2019-12-04 08:00 - 2019-12-06 17:00 | Stamford Plaza Melbourne
The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of social media efforts.

Video Strategy Workshop for Marketing and Business Leaders - Melbourne
2019-12-05 08:30 - 17:30 | The Cluster, 31 Queen Street, Melbourne, VIC, 3000, Australia
IDEO STRATEGY WORKSHOP – MELBOURNE
EARLY BIRD TICKETS AVAILABLE – LIMITED SEATS
The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo, ex-PWC, engineer and videographer.
Content Structure | 4 Parts:

Introduction to Video.
Video Framework for Marketing.
Lead Generation Using Video on Social Media.
Techniques and Tips to Film Video.

Part 1: Introduction to Video

Learn how video works and why it’s the most effective tool to promote your business
Demystify video as a tool and learn why quality is vital to an effective video
Redefine the buying process and learn why it’s an emotional process 100% of the time
Learn the three components of video and their importance: Message, Look & Feel and Quality
Identify your ideal client’s needs, values and standards and discover their importance when producing video
Understand the psychology of video and how it communicates on Auditory, Visual and Kinaesthetic levels
Discover the difference between animation videos and videos with real people
Learn why animations videos are not an effective selling tool
Learn other applications of video and how it can support your entire organisation – not just marketing and sales
Learn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video

Part 2: Video Framework for Marketing

Learn a unique framework to use video strategically in your marketing and sales
Understand how video can help you:

Increase Brand Awareness
Increase Conversion Rate
Increase Lead Generation

Understand the client’s journey and the steps required to buy from you
Learn about the different types of video productions and their specific use:

Profile Videos
Case Studies (Client Testimonials)
Educational Videos (How to Videos)

Receive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs
Learn how to prepare your scripts and what to consider when creating your videos

Part 3: Lead Generation Using Video on Social Media

Learn the basics of an effective Social Media Strategy
Learn how educational videos can position you as the expert in your industry
Design and plan a 12-month video content strategy for social media
Identify 52 videos to produce for the next 12 months to increase lead generation
Learn how to write your scripts for educational content
Receive a guide on effective scriptwriting for educational content
Write your first script from start to finish

Part 4: Techniques and Tips to Film Educational Videos

Learn what’s required to film your videos
Learn about the available equipment, the different options and the costs:

Cameras
Tripods
Lights
Microphones
Teleprompter
Editing Software

Learn how to put together a filming kit for under $500
Learn how to achieve the best quality when filming videos
Learn how to get the best sound with affordable equipment
Understand how light works and how to get the most out of it
Learn the basics of presenting in front of the camera, body language, preparation, dress and make up
Learn about the different editing software available

You will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.

Low Cost Marketing Tools for your Small Business - Casey Cardinia
2019-12-05 10:00 - 13:00 | Casey Cardinia Business Hub Training, 64 Victor Crescent, Narre Warren, VIC, 3805, Australia
This workshop “LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS” is being delivered as part of the ASBAS Digital Solutions program.
Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and much more.
Many such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing, including Hootsuite for scheduling and posting on social media, Canva for creating attractive designs, and Unsplash for a range of free stock photos.
Attend this workshop to improve your online marketing with low cost tools.

Understanding Marketing and PR for your Business
2019-12-05 18:00 - 19:00 | Bunjil Place Library
Entrepreneurship Facilitation Service Event Series
The free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge, and prepare you with the basics to build your entrepreneurial dream into a reality.
Understanding Marketing and PR for your Business
You are ready to take your business to market, but where do you start?
The key to success when it comes to business is connecting with the right audience, however navigating social media, digital marketing and public relations can be murky waters.
We will clear the confusion for you so you understand the basics.
The session will cover:

The differences between marketing and public relations and what that means to your business
De-mystifying social media marketing
Top two tips when it comes to social media
What does SEO really mean and what does it have to do with your business.

Places are limited, register today.

What is an Entrepreneurship Facilitator?
Entrepreneurship Facilitators provide free and practical assistance to support and encourage individuals to start a business as a way to create their own job.
Who is your local Entrepreneurship Facilitator?
Ashley Hayden is the Entrepreneurship Facilitator appointed to service the Melbourne – South East (Pakenham) region – an initiative of the Australian Government.
Ashley is a business consultant with over 25 years of experience in corporate marketing, executive management and small business ownership.
He started his first business at age 14 and has since helped hundreds of business owners, executives and managers with marketing strategy, business advice and workshop facilitation. In 2017, he joined Silver & Wise, an organisation dedicated to training and enabling mature age business ownership. He has been fully trained as a small business coach, mentor and strategic advisor and facilitator.

The Xmas Special | Shopify Meetup Perth
2019-12-05 18:00 - 20:30 | Claisebrook Design Community, Claisebrook Design Community, 25 Gladstone St, WA, Australia
We’re welcoming key note speakers from Dear Systems and Block Branding to give awesome variety and maximum learning value.
Plus, we have merchant presenters from the legendary Jim Kidd Sports, and Loaded Lifting sharing their ecommerce experience.
And we are very happy to have local craft brew legends Otherside Brewing as our beer partner, and Naked Wines providing the loveliest reds and whites.
We’re going to finish the year with an amazing Shopify Meetup, so please join us, and share with your friends.

Digital Marketing Training in Perth for Beginners
2019-12-08 | Perth, WA, Australia
This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers.
This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more.
If you are interested in purchasing tickets for this training, please contact us: trainings@entiretytech.com
FEATURES AND BENEFITS

4 weeks, 8 sessions, 16 hours of total Instructor led LIVE training
Training material, instructor handouts and access to useful resources on the cloud provided
Practical Hands on Lab exercises provided
Actual code and scripts provided
Real-life Scenarios

Course Objectives

Comprehensive knowledge of Digital marketing.
Learn about Digital marketing tools and technologies.
Learn about branding and sales.
Reporting and tracking Metrics.
How to design digital marketing tools and online customer experience.
How to manage social media – Facebook, Twitter, LinkedIn, etc.

Course Outline
1. Introduction to Digital Marketing

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?

2. Understanding the Website

What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture

3. Website Creations

Blogger
WordPress

4. Keyword Selection Strategies

Keyword Analysis
Keyword Competition

5. Search Engine Optimization (SEO)

What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Update

6. On Page Optimization

Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

7. Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers

8. Social Media Optimization (SMO)
9. Facebook

Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques

10. Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics

11. LinkedIn

Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques

12. Instagram

Integration Techniques
Promotional Techniques

13. Search Engine Marketing (SEM)
14. Introduction to SEM
15. Google Adwords

Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation

16. Google Adwords Express

Setup
Google Mapping Ads

17. Bing Ads

Setup
Marketing

18. Social Media Marketing (SMM)
19. Introduction to SMM
20. Facebook

Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing

21. Twitter

Set-up and usage
Tips
Promoted Tweets

22. LinkedIn

Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns

23. Affiliate Marketing

What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques

24. Email Marketing

How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting

25. Mobile App Promotions

Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips

26. Certifications

Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification

27. Reporting

Google Webmasters
Google Analytics

28. Tools

Alexa
VIDIQ
AddThis
Pinterest
MOZ

29. Youtube Marketing

Youtube Channel Setup
How to Rank and Optimize Youtube Videos
How to get more views and Subscribers
How to Promote Your Youtube Channel
How to boost your Business with youtube Channel
Learn to Edit VideoLearn ways to Make Money from Youtube
How to Setup youtube Premiere
Youtube Earning
Youtube Advertising

30. Online Earning Types
31. Google Adsense

Content Marketing
Video Marketing

32. Affiliate Marketing
33. Freelancing
34. Entrepreneur

The Startup Grind APAC Conference presented by MYOB 2019
2019-12-09 08:00 - 2019-12-10 17:00 | Melbourne Convention and Exhibition Centre
Startup Grind (in partnership with Google for Startups) proudly presents the second APAC regional startup conference!
This Summer – The world’s largest independent startup community with 2m entrepreneurs, in 600 cities in 125 countries will host it’s second APAC regional conference in Melbourne.
Dec 9-10th at the new Goldfield’s Theatre at the Melbourne Convention and Exhibition Centre.
Now represented in over 130 cities across APAC – join us to be inspired with 80+ speaker presentations and interviews from world-leading innovators, founders, and CEO’s.
Presented by MYOB.
Why should you attend?
– Immerse yourself in tactical workshops at the Microsoft for Startups Stage
– Connect with other attendees with our new dedicated networking space.
– Leave your kids at our Kids Activity Centre powered by Xplor
– Enjoy delicious Ice Cream thanks to .CO domains 🙂
– Meet up-and-coming Startups from our Startup Program
– Meet our partners and learn about major corporate programs in our Expo space.
– Learn from the biggest and most accomplished founders and high-grow the companies in the world! With a massive thanks to MYOB for making it all happen!
Speakers announced so far include unicorn founders from Canva, Kabam Games, Rotten Tomatoes, and Branch along with Venture Capitalists from Blackbird Ventures ($250m Fund), Baidu, AirTree Ventures ($250m Fund), and SOSV, with many more to be announced!

Women in Digital Marketing & Business | Event No. 5
2019-12-10 18:00 - 20:00 | inspire9, 41-43 Stewart St, Richmond, VIC, Australia
WIDM&B Christmas Drinks & Networking Evening
The last Women in Digital Marketing event for 2019 will go off with a bang! This month will be all about celebrating the year and networking with this amazing female community! Drinks provided and weather-permitting we will make our way to the Inspire9 rooftop with 180 degree views of the CBD!
We are excited to bring together a community of like-minded women who are eager to learn more about digital marketing to either grow their own businesses, advance in their digital career or to just learn something new to help their side hustle! (Plus get in on the awesome networking and FREE wine!)
Time: 6.00pm – 8:00pm
Date: Tuesday 10th December 2019
Location: Inspire9 | 41-43 Stewart Street, Richmond
Itinerary:
6pm – Arrival & Networking + FREE WINE!
8:00pm – Evening Ends
Points of interest:

Wine and nibbles provided! This month’s event will be all about networking, relaxing and sharing a drink or two with the amazing women of this community.
This community is for any women who are business owners, entrepreneurs, marketers, consultants, startups, professionals in digital marketing and anyone else who is looking to build their digital marketing strategy.
We’ve also got our FREE Facebook community for all women where tools, notes and resources from sessions will be published.
Bring along any friends you think might be interested or enjoy networking with like-minded boss babes!

IAB Christmas Celebration - Sydney
2019-12-12 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join us on Thursday, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration, as we look back over the year in review, celebrate our wins for 2019 and discuss where the industry is going in 2020.

Professional Services Marketing Workshop | Brisbane
2019-12-13 08:00 - 17:00
Take your marketing to the next level with this all day Marketing Planning Workshop designed especially for professional services.
This action packed 1 day workshop will have you walk away with a ‘Marketing Plan’ for your practice.
Plenty of time to network and workshop with other participants to ensure that you walk away with a solid plan of action and best practice for marketing in 2019 and beyond.
9.30am – Arrive
9.30am – Content Marketing & building a marketing plan
10.00am – SEO or Search Engine Optimisation (Making Google Love You)
10.30am – Morning tea
10.45am – Raising your profile with Media
11.30am – Email Marketing
12.30pm – Lunch & Networking
1.30pm – Workshop – building our marketing plan
2.00pm – LinkedIn for Professional Services
3pm – Afternoon tea
3.15pm – Creating videos & Video marketing
4pm – Workshop – actions and takeaways
4.30pm – close

Introduction to SEO | Melbourne
2019-12-17 08:00 - 17:00 | General Assembly Melbourne
About this workshop
Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.

Takeaways

Understand how your customers are searching.
Be able to optimise your website’s on-page factors.
Learn how to start creating a content strategy that will assist with SEO.
Find out how crucial and connected social channels are to SEO.
Be able to build a well-optimised, socially shareable piece of content.

Prereqs & Preparation
Preparation: + Please bring a laptop + and write down a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).

Content Marketing For Beginners | December 18
2019-12-18 08:00 - 17:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Class
Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way.
In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance.
The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.

Takeaways

Learn how and why producing original content can benefit your brand
Learn how to create continuous, unique content that both engages readers and achieves your business goals
Learn the three steps to approaching content strategy:

What type of content should your brand create?
How should you speak to your customers/readers?
How do you create a map/plan for your content?

Preparation

Some knowledge of marketing is helpful, but not required
Laptops not necessary, slides will be made available to attendants.

Google Analytics Bootcamp | December 19
2019-12-19 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
About This Workshop
Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.
Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.
In this 6-hour bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and conduct tests to improve conversion rates.
Lunch will be provided, including vegetarian options. If you have any dietary requirements, please email them to sydney@generalassemb.ly at least 48 hours before class commences.
Good things come to those who learn – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop.

Takeaways

In-depth understanding of how Google Analytics can improve the student’s web business.
Gain an in-depth understanding of how web analytics relates to business KPIs.
Learn how lean analytics applies to web analytics through smarter reporting.
Learn how to use the analytics tools for faster actionable insights.
Learn how to tag marketing campaigns so they can be tracked in Google Analytics.

Preparation
A laptop is required for this workshop

General familiarity with the Google Analytics platform
Access to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)
Optional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords
