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2026 AMI Marketing Excellence Awards Long Lunch
2026-09-11 | ILUMINA, NSW
You’re invited to an unforgettable afternoon of celebration and connection at the prestigious AMI Marketing Excellence Awards Long Lunch.
Join us on Friday, 11 September 2026, at ILUMINA, Sydney, where Australia’s marketing community will come together to celebrate the campaigns, ideas and leaders shaping the future of the profession.
From bold brand transformations to strategy-driven growth, the AMI Marketing Excellence Awards recognise the work that moves the dial and the marketers behind it.
Following the Awards ceremony, continue the celebration with an extended networking experience with fellow marketers, industry leaders and peers from across Australia.
Why You Should Attend
Celebrate ExcellenceApplaud the campaigns and marketers setting the benchmark for the industry as we recognise the most impactful marketing work across Australia.
Learn and ConnectMeet senior marketing leaders, innovators and peers from across industries in one of the most anticipated gatherings on the marketing calendar.
Inspiration and OpportunityDiscover award-winning work and fresh thinking while building valuable connections within Australia’s marketing community.
An Elevated Event ExperienceEnjoy a premium lunch and a refreshed event format designed to give you more time to celebrate, connect and exchange ideas.
Dress Code
Business Attire: Dress to impress and celebrate alongside some of the brightest minds in Australian marketing.
Event Schedule
12:00 PM : Registration Opens
12:00 ~ 1:00 PM : Welcome Drinks on Arrival
1:00 PM : Awards Ceremony Begins
3:00 PM : Networking Celebration
5:00 PM : Event Concludes
Getting There: Parking, Accessibility & Public Transport
ILUMINA is centrally located at 1 Elizabeth Street, Sydney, directly above Martin Place train and metro station, making it easily accessible by public transport.
Public Transport
Martin Place train and metro station is located directly below the venue, with Wynyard station and nearby light rail stops just a short walk away.
Parking
Paid parking is available at nearby locations including:

Secure Parking : 1 Martin Place
Wilson Parking : 19/29 Martin Place
Parking facilities at 52 Martin Place, Chifley Square and Hunter Street

Accessibility
ILUMINA is fully accessible, with step-free entry, lift access and accessible restrooms.
We recommend using public transport or a cab if you plan to enjoy the celebration.
Join Us for an Afternoon of Celebration, Inspiration and Connection
The AMI Marketing Excellence Awards Long Lunch is one of the most anticipated gatherings in the Australian marketing calendar.
Secure the date and join us for an afternoon celebrating the work, ideas and people shaping marketing in Australia.

REmade 2026
2026-09-15 | Aerial UTS Function Centre, Building 10, 235 Jones Street, Ultimo, NSW, 2007, Australia
Once seen as a bottom-funnel lever for transactional impact, retail media is now scaling into a full-funnel, brand-building platform. Marketers are using it to reach audiences across every touchpoint—from connected TV to in-store screens—while retailers double down on owned data to create closed-loop systems that promise precision and accountability. Loyalty, purchase history and omnichannel behaviour are fast becoming the most valuable media assets in the market.
This shift is also reshaping who gets to play. Retail media is no longer just for traditional advertisers; non-endemic brands from every sector – from banking and telcos to travel – are moving in, drawn by scale, targeting potential and proximity to purchase. At the same time, the line between digital and physical retail is blurring. In-store experiences are increasingly connected, dynamic and measurable. AI is already streamlining campaign planning and personalisation, but the bigger story may be in measurement: as expectations mature, performance metrics are shifting beyond ROAS toward brand lift, incrementality, and lifetime value.

eTail Connect 2026
2026-09-22 - 2026-09-23 | The Pullman Albert Park, 65 Queens Road, Albert Park, Melbourne, 3004, Australia
Our popular eTail Connect format will return as part of a fabulous new event coming to Melbourne on 22-23 September 2026 – eTail Australia Interactive. Mark your calendar for an unmissable opportunity to forge powerful connections with senior retail leaders and gain the insights needed to drive innovation and growth.

CX Retreat 2026
2026-10-08 - 2026-10-09 | RACV Cape Schanck Resort, VIC
Following the huge success of the inaugural CX Retreat, we’re excited to announce our two-day and two-night retreat-style networking event for the Victorian CX Community: The CX Retreat, will be returning to the beautiful Mornington Peninsula in 2026.
Following in the footsteps of the longstanding and highly respected Customer 360 Symposium in NSW, the CX Retreat will host 80 of Victoria’s most senior CX leaders for two days of intimate networking and idea sharing. The agenda is carefully curated to deliver the best international and local case studies, thought-provoking panel discussions and insightful Think Tank discussions, all interspersed with the time and space you need to have real and meaningful conversations with your peers.
It’s so easy to get caught up in the daily grind, but this is an unrivalled opportunity to step outside of the routine and away from the to-do list, and instead spend two days working through your challenges with peers, exploring opportunities with prospective partners to help transform your CX strategy, and paving the way for CX success in the road ahead.

2026 Effie Award Show & Dinner
2026-10-09 | Hyatt Regency Sydney, 161 Sussex Street, Sydney, NSW, 2000, Australia
Since 1968, the Effie Awards have been recognised globally as the pre-eminent industry benchmark, now spanning 55 countries.
We’ll be hosting this year’s show at the Hyatt Regency in Sydney. It’s a Friday, so block out your diary and get ready to celebrate!
Winners were announced across all categories, including:

Effective Agency of the Year
Effective Advertiser of the Year
Grand Effie
Best State Campaign
And the prestigious Colin Wilson-Brown Award, recognising the Effie Chair’s contribution to marketing effectiveness.

Marketing Tech Retreat 2026
2026-11-19 08:00 - 2026-11-20 17:00 (Australia/Melbourne) | RACV Cape Schanck Resort, VIC
The Marketing Tech Retreat – An Exclusive Forum With Content By Victorian MarTech Leaders for the Challenges You Face, Coming To You From The Stunning RACV Cape Schanck Resort.
Designed for deeper and more meaningful connections, this event is the very opposite of a one-day inner-city conference. With not a single exhibition stand in sight, the Marketing Tech Retreat offers two days of compelling keynote presentations, fireside chats and curate social experiences – giving you’re the space and the time to have the conversations that matter most.
You’ll form unparalleled connections in a relaxed, distraction-free setting that no exhibition hall or inner-city venue could ever match.
