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Digital Marketing Workshop in Brisbane
2020-02-19 08:00 - 11:00 (Australia/Melbourne) | The Hub, 200 Adelaide Street, Brisbane City, QLD, Australia
Our Digital Marketing Workshop in Brisbane is a 2.5 hour event will give you a fantastic overview of digital marketing for business.
You will discover how digital marketing can work for your business, how to promote your business using strategies such as search engine optimisation (SEO), Google Ads, blogging, content marketing, social media marketing and more.
We will go over…

SEO (Search Engine Optimisation) – What it is and why it is essential.
Best practices for SEO monitoring.
How to work out what KeyWords are right for you.
Link Building and how to do it.
Google Ads, ad rank, quality score and more

Content Marketing

What is content marketing and why it’s valuable.
How to get more leads or sales with a well planned out content marketing funnel.
How to do your own marketing funnel.
Email marketing done efficiently

Social Media Marketing

Why social media is important for your business.
What to consider with audience targeting.
Types of Facebook ads we find work best.
How to systemise your social media efforts.
How to Know which platform is best for your business.

And more….

How to improve your website and conversions.
Retargeting.
Inbound marketing.
Useful tools to make marketing easier.
And will also go through your goals at the start to make sure you get what you need from the session.

2nd Annual Social Media WA Summit
2020-02-19 08:00 - 2020-02-21 17:00 | Novotel Perth Langley, 221 Adelaide Terrace, Perth, WA, 6000, Australia
Developing an agile and audience-centric social media strategy to drive engagement and keep up with accelerated change.

Given the pace of change across social media – what got you where you are today, won’t get you where you want to go with your social media strategy throughout 2020 and beyond.
As habits and platforms continue to evolve, and as new platforms come into existence, what influences the way people use and react to social media, in addition to how you capture and engage your audience, is an ever-evolving cycle you must keep abreast of.
This rapidly evolving landscape, coupled with the too-familiar reality of minimal budgets and resources and lack of buy-in create significant challenges for Social Media teams in 2020 and beyond.
Join us at the 2nd Annual Social Media WA Summit to explore how you can develop an agile approach to keep up with the pace of change and remain audience-centric to ensure you continue meeting the needs and expectations of your audiences.
Attending the 2nd Annual Social Media WA Summit will help you with:

Developing an audience-centric approach to content development and strategy
Implementing strategies for adapting and responding quickly to platform and algorithms changes
Creating quality content and generating strong engagement with minimal resources
Measuring social media strategies to increase ROI
Selling social up the value chain to gain buy-in for adequate resources
Humanising social media content to better engage with your audiences
Measuring social media strategies to understand and increase ROI

Tweet about this event using #SMWA20 and @AkoladeAust for event and industry updates!

Create a LinkedIn Content Strategy (and the content to go with it) in 1 day
2020-02-21 | Queensland Multicultural Centre, 102 Main Street, Kangaroo Point, QLD, Australia
In 1 day I will work with you step-by-step to create your LinkedIn content marketing strategy and the content that goes with it.
If you want to use LinkedIn to position you as an authority or expert a content driven marketing strategy is key. This workshop will show you exactly what you need to do to create a content marketing strategy that works for you!
Learn the proven LinkedIn content marketing strategies that are being used in 2020 to grow businesses, position experts as authorities and achieve sustainable lead generation.
This hands-on training is for established, service-based business. Business who want to have a strategic content campaign to implement in 2020.
You do need to have an established LinkedIn profile. If you are unsure please email me at kylie@kyliechown.com.au to arrange a time to discuss.
“80% of social media leads come from LinkedIn. Despite this many business are missing out because they don’t know how. They are overwhelmed. They don’t know where to begin.”
At the Masterclass I will be teaching you:

How to create a content marketing schedule that positions you as an authority on LinkedIn.
The 5 content types and the formula for writing each of these content pieces.
The untapped power content strategies that save time and improve quality.
The best part is at the end of the hands-on workshop, your content marketing schedule will be ready to go live. You will also have key content pieces ready to use.

In addition to the one day training you will also receive:

Follow-up Q and A webinar to answer any post training questions you have;
Access to our LinkedIn Profile Launch Program which is additional online training.

Grow your audience with Hubspot: Email Marketing Certification Workshop
2020-02-24 08:00 - 17:00 | General Assembly Melbourne
Join us to take HubSpot’s Academy email certification live and in person. Learn everything you need to know to develop an email marketing strategy that delivers quantifiable business results. By the end of the course you’ll be able to: – Understand the fundamentals of email marketing – Design emails that deliver the best results – Identify, analyse and report on your most important email metrics – Segment and manage your contacts give them the best email communications experience – Develop a comprehensive lead nurturing strategy – Add a globally recognised certification to your resume and LinkedIn profile

Customer Contact Week 2020 Australia and New Zealand
2020-02-25 - 2020-02-28 | The STAR Gold Coast, 1 Casino Dr, Broadbeach, Queensland, 4218, Australia
For years, contact centres have worked in siloes, focused on responding to customer calls in a fast and efficient manner. Those days are long gone! Contact Centres are ready to emerge as the hero of customer experience, embracing a new way of working that goes way beyond transactional activity towards an empowered customer relationship management.
As the industry gears up to take on this new high-status value-driven role within the CX framework, Customer Contact Week 2020 will provide you with the necessary roadmap and tools to adapt your People, Process, Technology and Customer Service Delivery strategy toward this new frontier.
We’ll bring together pioneering organisations to discuss how they are successfully navigating this change and transforming their Contact Centres into a unified CX Hub that will forever change the way customers connect.

Forward Marketing Summit Sydney 2020
2020-02-26 08:00 - 2020-02-27 17:00 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
Forward Marketing Summit is Australia’s leading conference where the greatest innovators of marketing, data and technology converge! Our previous Sydney events have proved extremely popular, and the 2020 summit will be bigger than ever – as we bring together over 300 digital marketers, data scientists, analysts, developers and product leaders.
Together, they will share best practices of how to leverage data to supercharge the marketing function, build scalable data infrastructures, optimise marketing tech stacks and much more!
Our previous attendees come from globally-renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So, you are guaranteed to hear an incredible range of perspectives and insights from a dynamic range of industries – register now and join us there!

The Future of TV Advertising Sydney
2020-02-27 | Doltone House, Hyde Park, Sydney, SYD, Australia
Future TV Advertising Forum Sydney returns in February, asking whether we are heading for a media effectiveness and brand health crisis, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured, traded, targeted and data-led.

Programmatic Summit 2020 Melbourne
2020-03-03 | Novotel on Collins, 270 Collins Street, Melbourne, VIC, 3000, Australia
Join the sharpest minds in the industry at the Programmatic Summit 2020, Australia & New Zealand’s #1 programmatic advertising conference.
The Programmatic Summit takes place in March 2020, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.

Citrus Market Outlook Forum 2020
2020-03-04 - 2020-03-05 | Metropolis
Event The highly anticipated bi-annual Citrus Market Outlook Forum – the only national event for the citrus industry for the year – will be held in Melbourne from 3 to 4 March 2020, with more than 150 representatives from the growing, packing and marketing sectors of the citrus industry expected to attend.
Over the one and a half day program, expert speakers and panels will explore current and future trends in the export, domestic and juice sectors. With all the key players in the Australian citrus industry gathered in one venue, the networking opportunities will be superb, not only during the Forum itself, but also during the official dinner event. Citrus Australia is committed to engaging with delegates through an energising and informative program of speakers, and facilitating networking and business opportunities for sponsors via an interactive and dynamic Forum program. This is also an excellent opportunity for sponsors to displaying their latest technology and services to a targeted audience. More information will be available from Citrus Australia in the coming months.

Quantum Marketing Technology - Marketing Disruption Workshop
2020-03-04 12:00 - 13:30 | Australian Institute of Company Directors, Level 26 367 Collins Street, Melbourne, VIC, 3000, Australia
For CEO’s and CMO’s looking for a competitive advantage. Discover how AI/Machine learning will supersede every existing traditional marketing tactic. Understand how to track, engage and convert clients across every communication platform.
Turning marketing from an art into a science.

Programmatic Summit 2020 Sydney
2020-03-05 | Doltone House, Hyde Park, Sydney, SYD, Australia

Social Media Course Sydney 2020: put social media to work for your business
2020-03-06 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
A one-day training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. Classes are small (up to 12 people.) It’s a live, in-person workshop with an experienced educator.

What’s in the social media course?
This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:
1. Big picture / strategic thinking

the key principles for success in the long run
what you can learn from businesses using it well
what you can expect to get out of social media
where social media fits in with your overall marketing
which social media platforms to use

2. Key aspects of developing the major platforms
Facebook

how to use Facebook for marketing your business
tips for maximising the effectiveness of Facebook
what to post on Facebook / what works best
examples of best practice (small business and large)
an intro to Facebook advertising
Facebook learning resources

Instagram

how to use Instagram for marketing your business
tips for maximising the effectiveness of Instagram
what to post on Instagram / what works best
examples of best practice (small business and large)
Instagram learning resources

Twitter

how to use Twitter for marketing your business
tips for maximising the effectiveness of Twitter
what to tweet about / what works best
an explanation of the key Twitter tools
examples of best practice (small business and large)
Twitter learning resources

Linkedin

how to use Linkedin for networking, branding and B2B
tips for maximising the effectiveness of Linkedin
examples of business people using Linkedin well
Linkedin learning resources

YouTube

how to use YouTube & videos for marketing your business
tips for maximising the effectiveness of YouTube
types of videos you can put on YouTube / what works best
examples of best practice (small business and large)
YouTube learning resources

Blogging

how to use blogging for marketing your business
tips for maximising the effectiveness of your blog
what to blog about / genres of blog posts
examples of best practice (small business and large)
blogging learning resources

3. Social media planning

the key elements of a social media plan
prac session where we brainstorm content ideas
the steps to take you from ideas to plan to implementation
how to schedule content to platforms ahead of time

4. Key issues

how to build and then interact with your community
what to do about negative comments
how to measure ROI (return on investment)

5. Starting and managing your time

intro to social media sharing platforms
how to schedule platforms ahead of time
how to feed and interlink your social media and website
other tips to help you save time

Make 2020 Your Best Year - 10 Marketing Secrets To Hack Your Success
2020-03-06 | Richardson Park Clubrooms, Amherst Street, South Perth, WA, 6151, Australia
Are you wanting to make 2020 your best year ever?
Are you struggling to find new ways to market your business?
Then this event is for you. Not only is it a chance to Network with other liked minded business owners but you will get 10 Marketing Strategies to help make 2020 your best year ever.
Schedule:
9.00am-10.00am – Networking Opportunity/Free Coffee!
10.00am – 10.45am – 10 Marketing Strategies To Hack Success in 2020
10.45am – 11.00am – Q&A
11.00am – 11.30am – Networking Opportunity

Marketing Workshop for Accountants
2020-03-06 08:00 - 12:30 | Rendezvous Hotel – Perth, 24 Mount Street, Perth, WA, Australia
FROM ACCOUNTANT TO DIGITAL MARKETING GURU IN 4 HOURS
The marketing workshop for accountants will provide you with real tools and knowledge that you can use immediately to grow your business. You don’t need to be an IT expert to compete online, just a few simple tools and know-how.
WORKSHOP OUTLINE

Get your practice found online today
Get new clients now
Keep your existing clients
Upsell your services with ease

TOOLS

Google My Business
Google Reviews
Instant Messaging
Auto client newsletter
Client factsheets
Easy booking

Learn Mailchimp in Adelaide (Advanced)
2020-03-07 09:00 - 15:00 | Regus – Adelaide, 121 King William Street, Adelaide, South Australia, Australia
Want to learn how to use advanced Mailchimp functionality? If you already use Mailchimp and want to get exception results then this practical class is for you (looking for beginner and intermediate training?
What you’ll learn
Learn the following and more:

Automation: How to create automated marketing e.g. a series of welcome emails when a contact subscribes.
A/B campaign testing: Learn to test email campaign variations with Mailchimp.
Advanced segmentation: Know how to trigger a follow up email campaign based on a click.
Integrations: Connect your online CRM, POS, eCommerce and so on with Mailchimp.
Data manipulation and correction: Automate the capitalization of the first name field in Mailchimp.
Popup signup forms: Create a popup form for your website.
Inserting countdown timers into email campaigns: Create and insert a countdown timer into an email campaign for enhanced conversions.
Animated images: Create and insert animated images into an email campaign.
Surveys in email marketing: What works (and doesn’t) and how to insert a Typeform question into an email campaign.
and more …

Women in Digital Marketing & Business
2020-03-10 17:30 - 19:30 | inspire9, 41-43 Stewart St, Richmond, VIC, Australia
Our speaker for March is Mariah MacInnes, an amazing content marketer and writer who helps businesses level up and show up!
Content marketing is growing SO much but we need to filter out the quantity and get that quality content, especially moving into 2020. Mariah will be talking about the importance of adding value (even if it’s for free) to a target audience as well as the “four pillars of content”, which provide a framework for creating more engaging content.
With the rise in Content Marketing, this is one event you DO NOT want to miss out on!

NO/BS Conference
2020-03-11 09:00 - 2020-03-12 23:30 | Forum Melbourne, 154 Flinders Street, Melbourne, VIC, 3000, Australia
NO/BS is a “Digital Reality Check”, created out of frustration (by agency owner Jason Soultan) from attending too many conferences with weak content. NO/BS is the event that (Jason) always wanted to attend, but never really found. A place where like-minded people can get together, listen to some amazing stories and cut through all the…. BS. NO/BS is hosted at The Forum Melbourne March 11th-13th, 2020.

Writing for the web one-day short course – Melbourne
2020-03-12 09:30 - 16:30 | Regus – Melbourne, 180 Lonsdale Street, Melbourne, VIC, 3000, Australia
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 10 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Shopify Meetups Perth hosted by The Cut
2020-03-12 18:00 - 21:00 | Claisebrook Design Community, Claisebrook Design Community, 25 Gladstone St, WA, Australia
Join us for the first Perth Meetup of the decade with keynote speakers from Reviews.io and Message Media who will be looking at their vision for 2020 and what’s important in ecommerce this year and beyond.
Plus, we have merchant presenters including Sophie Doyle, Founder of Perth success story Alf The Label and Jack Lu, Founder of premium Perth watch brand Hervor.
Local craft brew legends Otherside Brewing will be supplying the suds with the loveliest reds and whites from Naked Wines.
This will be a great Meetup, so please join us and share with your friends.

Scaling Sales with Hubspot: Inbound Sales Certification Workshop
2020-03-17 08:00 - 17:00 | General Assembly Melbourne
About This Workshop
Learn everything you need to know about the modern sales landscape using the four-phase Inbound strategy.
Lunch will be provided including vegetarian and vegan options.

Takeaways
By the end of the course you’ll be able to:

Understand the fundamentals of Inbound Sales
Identify active buyers that need and want your product or service
Use strategies and techniques to earn the attention of those buyers
Plan and run an effective one on one call to uncover goals and challenges
Advise prospects as they make their decision on which product or service to move forward with

Learn Mailchimp in Adelaide (Advanced)
2020-03-17 08:00 - 17:00 | Regus – Adelaide, 121 King William Street, Adelaide, South Australia, Australia
Take your Mailchimp marketing to the next level
Learn from a Mailchimp listed training partner! See our partner page at Mailchimp.
Want to learn how to use advanced Mailchimp functionality? If you already use Mailchimp and want to get exception results then this practical class is for you (looking for beginner and intermediate training?
This class, combining examples and practice, covers topics intended for experienced Mailchimp users.
Note: Our classes are small so please book early to avoid missing out. Mailchimp training certificates are provided to all attendees.
What you’ll learn
Learn the following and more:

Automation: How to create automated marketing e.g. a series of welcome emails when a contact subscribes.
A/B campaign testing: Learn to test email campaign variations with Mailchimp.
Advanced segmentation: Know how to trigger a follow up email campaign based on a click.
Integrations: Connect your online CRM, POS, eCommerce and so on with Mailchimp.
Data manipulation and correction: Automate the capitalization of the first name field in Mailchimp.
Popup signup forms: Create a popup form for your website.
Inserting countdown timers into email campaigns: Create and insert a countdown timer into an email campaign for enhanced conversions.
Animated images: Create and insert animated images into an email campaign.
Surveys in email marketing: What works (and doesn’t) and how to insert a Typeform question into an email campaign.
and more

Level: Advanced.
What you’ll need to bring: A laptop is required to complete exercises.

B2B Expo 2020
2020-03-18 - 2020-03-19 | Marvel Stadium, Docklands, Melbourne
B2B EXPO 2020 is Australia’s major business-to-business expo. Our mission to help small and medium businesses to engage, connect and grow. Recognising the many challenges that SMEs face from increased competition, the ability to adapt to rapidly changing market demand, technological change, and capacity constraints relating to knowledge, innovation, and creativity.
B2B EXPO 2020 serves as a platform for SMEs to showcase products and services, network, forge new business opportunities. B2B EXPO 2020 provides new and innovative ideas to manage and grow their business across all industry sectors.

AUS Government Data Summit
2020-03-18 08:00 - 2020-03-20 17:00 | Hyatt Hotel Canberra, 120 Commonwealth Avenue, Yarralumla, ACT, 2600, Australia
The 6th Australian Government Data Summit will focus on how you can improve the reliability, quality and accessibility of data, use data and emerging technology for innovation and competitive advantage and imbed data literacy and build a highly skilled data workforce to create a data-driven culture. It will explore the trends and strategies that will push your data management practices up the maturity curve.

Tweet about this event using #GovData20
and @PublicSpectrum for event and industry updates!

Building Your Business through Small Events
2020-03-23 18:00 - 20:30 | The Oxford Hotel, North Adelaide, South Australia, Australia
Mark your calendar on 23 March, 6PM for a night of delicious food, insightful discussion, and great networking.
Join us in our discussion on how to grow your business by running small events!*
Please arrive at 6 pm for a 630pm start.
Tonight’s topic is a great way to build customer loyalty, re-engage customers, and thank loyal customers. It builds TRUST and shows cases of what you are an EXPERT in. Small Events help to increase your visibility, credibility and positioning in your market place.
We will discuss:
✔️ Why Events works so well to grow your business visibility & increase your credibility.
✔️ What to know from the customer’s perspective so the event is a success and word of mouths soars.
✔️ How to plan an Event & what you need to have in place before you start.
Small Events TURBO-CHARGE your word-of-mouth advertising and your social media because they create great social proof and momentum for YOU, your content, and expertise. Thus, helping you stand out from the crowd!

Customer Insights Symposium 2020
2020-03-24 - 2020-03-25 | Crowne Plaza Hunter Valley, 430 Wine Country Dr,, Lovedale, NSW, 2325, Australia
The 7th annual Customer 360 Symposium, encompassing both the CX Symposium and the Customer Insights Symposium, will bring together over 220 of the leading minds in creating customer-obsessed strategy across CX, marketing and insights in ANZ’s enterprise organisations. This year’s event will delve deeper into customer strategy than ever before, through inspiring international keynote presentations and local case studies.

CX Symposium 2020
2020-03-24 - 2020-03-25 | Crowne Plaza Hunter Valley, 430 Wine Country Dr,, Lovedale, NSW, 2325, Australia

Content Marketing – Creation, Curation & Strategies [MASTERCLASS]
2020-03-26 09:00 - 12:00 | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Create and curate content that converts.
So many ways to generate content. So many content creation and curation tools.
So, how do you formulate a content strategy that will maximise the return on your content marketing investment and minimise your workload?
Join social media strategist and certified trainer Meg Coffey on Thursday March 26th at the Alex Hotel for our Content Marketing: Creation, Curation & Strategies workshop – a masterclass in perfecting your content marketing and social media strategy.
Find out the essentials to make sure you can utilise social media for your business efficiently and strategically.
The Content Marketing Masterclass will examine:

Choose and use the right apps and tools
Define your brand personality and use it consistently
Create a realistic content calendar and save time
Understand when to create and when to curate
Harness the power of user-generated content
Measure your effectiveness and report on ROI

WHO SHOULD ATTEND
If you understand the basics of digital marketing and are ready to take it to the next level, this is the Masterclass for you. Marketing professionals, media personnel or small business owners who are looking for great ideas, tips and tricks about how to a create and maintain a great content strategy should look no further!

Content Marketing – Creation, Curation & Strategies [MASTERCLASS]
2020-03-26 09:00 - 12:00 | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
So many ways to generate content. So many content creation and curation tools.
So, how do you formulate a content strategy that will maximise the return on your content marketing investment and minimise your workload?
Join social media strategist and certified trainer Meg Coffey on Thursday March 26th at the Alex Hotel for our Content Marketing: Creation, Curation & Strategies workshop – a masterclass in perfecting your content marketing and social media strategy.
Find out the essentials to make sure you can utilise social media for your business efficiently and strategically.
The Content Marketing Masterclass will examine:

Choose and use the right apps and tools
Define your brand personality and use it consistently
Create a realistic content calendar and save time
Understand when to create and when to curate
Harness the power of user-generated content
Measure your effectiveness and report on ROI

WHO SHOULD ATTEND
If you understand the basics of digital marketing and are ready to take it to the next level, this is the Masterclass for you. Marketing professionals, media personnel or small business owners who are looking for great ideas, tips and tricks about how to a create and maintain a great content strategy should look no further!

Alibaba Ecosystem Expo and Conference
2020-03-27 - 2020-03-28 | Melbourne Convention and Exhibition Centre
The Alibaba Ecosystem Expo is Alibaba Group’s flagship event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in China. The event is set to attract thousands of buyers from the Alibaba ecosystem and from across the Chinese community.
Highlights

Meet and communicate with ten of thousands of buyers and cross-border e-commerce professionals
Over 100 exhibiting brands, distributors, and service providers
Exciting Livestream program showcasing and selling brands’ products to millions of Chinese consumers

WordCamp San Antonio 2020
2020-03-28 08:00 - 2020-03-29 17:00 | Online
Welcome to the World’s First Virtual WordCamp, brought to you by the organizers of WordCamp San Antonio!
The camp will be a full two days of presentations and networking with information for everyone from those brand-new to WordPress to developers and from those managing their own website for themselves or their business, to those who work full-time as website professionals.
The biggest change is that we have the pleasure [and challenge] to be the FIRST 100% virtual WordCamp! Not only that – we’re doing it LIVE and for FREE.
