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DTSTART;TZID=Australia/Melbourne:20191120T080000
DTEND;TZID=Australia/Melbourne:20191120T170000
DTSTAMP:20260404T090309
CREATED:20190907T125113Z
LAST-MODIFIED:20191020T054257Z
UID:14154-1574236800-1574269200@marketing.com.au
SUMMARY:Effective Legal & Business Writing Masterclass
DESCRIPTION:Effective legal and business writing is a critical foundational skill for anyone in professional services\, in particular those who regularly deal with legal matters. That could be reviewing contracts\, drafting policies or instructing lawyers on matters. Clients\, superiors and stakeholders increasingly expect to be provided with information which is clear\, concise and actionable. It is a valid expectation; especially where it is a time-pressed client paying for your assistance! Effective writing also prevents business inefficiencies which arise from unclear messages\, reduces complaints and may assist the writer if they ever have to justify their past decisions to a third party e.g. a regulator. Strong writing skills also assist in developing the writer’s critical thinking on a topic. The benefits of effective written communication are innumerable. And yet\, it is often neglected to the writer’s detriment notwithstanding they may be someone who commonly deals with complicated and time-pressured legal and business matters. Perhaps more than for any other skill\, time taken by non-lawyers to improve their legal and business writing skills is an investment that will pay dividends throughout their entire career. It is one that will set them apart and promote them on the road to achieving greater success in their professional career. This masterclass may be the first step in achieving that success.
URL:https://marketing.com.au/event/effective-legal-business-writing-masterclass/
LOCATION:Brisbane\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191120T173000
DTEND;TZID=Australia/Melbourne:20191120T200000
DTSTAMP:20260404T090309
CREATED:20191031T084312Z
LAST-MODIFIED:20201002T054453Z
UID:14377-1574271000-1574280000@marketing.com.au
SUMMARY:Social Media Spotlight
DESCRIPTION:Social Media Spotlight – Wednesday 20 November Sydney | 5.30pm – 8.30pm \nSocial media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. \nIn November we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers. \nAt this event\, our speakers will discuss what innovative social media techniques they use to launch brands\, increase reach and engagement and drive sales. \nOur speakers will cover: \nAll the latest B2B and B2C social content trends – including strategy\, distribution and measurements\nBest practice methods to get your social creative to cut through the noise\nInfluencer marketing regulations and opportunities for growth\nGet your ticket now \nInclusions: \n\nThis is our annual evening event for Sydney! Join us afterwards for rooftop networking drinks\nThe audience will sit (theatre style) to listen to the panel and Q&A\nThree speakers each presenting for 15-20 minutes each\nAudience Q&A will be held at the end\nAll attendees will automatically enter our business card draw on the day to have a chance to win great prizes!\n\nSPEAKERS\nSimon Jackson\, Senior Social Creative\, Coca-Cola South Pacific \nSimon loves words\, ideas and nachos. After working as a copywriter for some of Sydney’s leading ad agencies\, he has now carved out a niche as a social creative specialist with One Green Bean // Coca-Cola South Pacific. \nSince starting as the lead social creative at Coca-Cola\, their reactive content has been picked up by the likes AdNews and Mumbrella and Fanta was nominated for Best Social Media Campaign at the 2019 CommsCon awards. \nKatherine Chalhoub\, Head of Social\, Web Profits \nIn an industry that never sleeps\, Kath finds dreaming in between the lines her favourite pastime. \nCuriosity\, innovation and a keen passion for the limitless potential of Creative Marketing\, is key to ideating and executing strategies that leverage relevant digital platforms in unique and progressive ways. Kath is a lateral thinker bringing concepts and ideas to life via blended digital campaigns. \nEmbracing the latest trends in design\, video and digital marketing\, she leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories. The aim? To develop campaign work that resonates with mass reach and evokes human connection on a scale that transcends the scope of the status quo. \nKath will be unpacking and exploring social media predictions and trends for 2020 and beyond. \nSammy Major\, AU Sales Director\, TRIBE \nSammy Major is the AU Sales Director at TRIBE\, who are transforming the way brands can connect with leading influential content creators to create powerful 1:1 marketing campaigns. Sammy is a proven and experienced digital sales leader who joined TRIBE in 2018 following a progressive career at some of Australia’s most innovative tech and media companies. \nMost recently\, Sammy held the position of Commercial Director at HuffPost Australia and Group Sales Manager at REA Group\, where she was a two-time winner of the annual Sales Incentive Program rewarding the top 1% of sales excellence globally\, as well as the winner of B&T’s 30 under 30 Award in the Media division in 2016. Sammy is deeply passionate about understanding client needs\, surpassing expectations\, leadership and building high performing teams. \nSammy will be delivering her insights into world of influencer marketing after the likes counter has been removed\, and discussing whether this change was merely a signal for regulation or more of a sign of the explosive growth that is about to come for this industry?
URL:https://marketing.com.au/event/social-media-spotlight-3/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191122T180000
DTEND;TZID=Australia/Melbourne:20191122T200000
DTSTAMP:20260404T090309
CREATED:20190922T060526Z
LAST-MODIFIED:20191020T054257Z
UID:14258-1574445600-1574452800@marketing.com.au
SUMMARY:B&T Awards 2019
DESCRIPTION:As our industry continues to evolve apace\, the B&T Awards remains Australia and New Zealand’s benchmark for effective creative marketing communications. \nJudged by more than 100 of Australia’s most experienced marketers\, 36 categories cover the full gamut of the communications discipline. And of course\, the highly coveted Grand Prix Award highlights one agency making the biggest impact on how this game is played. \nHeld in Sydney on November 22\, it is the perfect night to celebrate a year of hard work and to recharge your batteries for another year ahead.
URL:https://marketing.com.au/event/bt-awards-2019/
LOCATION:The Venue\, Alexandria\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Sydney
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191123
DTEND;VALUE=DATE:20191124
DTSTAMP:20260404T090309
CREATED:20190728T013118Z
LAST-MODIFIED:20190818T004224Z
UID:13947-1574467200-1574553599@marketing.com.au
SUMMARY:STARTCON 2019
DESCRIPTION:Australia’s largest tech startup and growth conference is the cornerstone event for the community. \nNow in its 10th year\, StartCon has gone from strength to strength\, selling out 9 years in a row and delivering exceptional value. \nGet actionable insights from the world’s best to help accelerate your company through highly-measurable growth and marketing tactics. \nThe 2-day conference will feature world-famous keynote speakers from some of the largest companies in the world\, 750+ startups\, 160+ expo floor\, networking events\, Pitch for $1 Million competition\, Hackathon & the Annual Australasian Startup Awards.
URL:https://marketing.com.au/event/startcon-2019/
LOCATION:Royal Randwick Racecourse\, The Ballroom\, Level 2\, Alison Road\, Randwick\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191125T090000
DTEND;TZID=Australia/Melbourne:20191125T170000
DTSTAMP:20260404T090309
CREATED:20190907T125459Z
LAST-MODIFIED:20191020T054257Z
UID:14157-1574672400-1574701200@marketing.com.au
SUMMARY:Performance Management for Managers Masterclass
DESCRIPTION:This 1-day dynamic and interactive masterclass will assist you in shifting from the overwhelm of a management mindset to a clearer and focused leadership mindset. To go from a ‘manager’ mindset to a ‘leader’ mindset takes skill\, will and energy and more than just drive and ambition. It all starts with self-leadership and making a choice to lead through true commitment\, effective communication and deep connection. Key themes will include: leadership mindset\, communication to cut through\, delegation and feedback techniques\, coaching and mentoring to empower and self management to manage time. The masterclass will provide a tools\, insights and skills practice in real time to bring learnings to life. With over 60% of the masterclass based on skills practice and dynamic learning this day will be highly facilitated around the group’s objectives and level of leadership experience. You will walk away feeling energised and equipped for even more success with a plan of action.
URL:https://marketing.com.au/event/performance-management-for-managers-masterclass/
LOCATION:1/440 Collins St Melbourne\, VIC 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191126
DTEND;VALUE=DATE:20191128
DTSTAMP:20260404T090309
CREATED:20190922T055412Z
LAST-MODIFIED:20191020T054257Z
UID:14254-1574726400-1574899199@marketing.com.au
SUMMARY:Media Communications Week
DESCRIPTION:The Media Communications Week\, being held at Novotel Sydney Central from 26 – 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum. \nDeveloped together with senior communications and social media professionals from leading international and national brands\, this two practical programmes are not to be missed. With powerful keynote presentations\, insightful case studies\, and interactive group discussions; these events will address the real-world challenges and opportunities being faced by communications and social media leaders in today’s digitally connected world.
URL:https://marketing.com.au/event/media-communications-week/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191203
DTEND;VALUE=DATE:20191204
DTSTAMP:20260404T090309
CREATED:20190414T010119Z
LAST-MODIFIED:20190414T031450Z
UID:13492-1575331200-1575417599@marketing.com.au
SUMMARY:Year In Review & Christmas Drinks - Melbourne
DESCRIPTION:Melbournians\, join us on Tuesday\, 3 December 2019 as we look at 2019 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2020 and beyond. \nThe day will see us look at the highlights of 2019 – including snippets from IAB events throughout the year – for those who may have missed out.
URL:https://marketing.com.au/event/year-in-review-christmas-drinks-melbourne/
LOCATION:PwC Melbourne\, Lvl 19\, 2 Riverside Quay\, Southbank\, 3006\, Australia
CATEGORIES:Dinner,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191203T080000
DTEND;TZID=Australia/Melbourne:20191205T170000
DTSTAMP:20260404T090309
CREATED:20191117T010122Z
LAST-MODIFIED:20200222T051810Z
UID:14454-1575360000-1575565200@marketing.com.au
SUMMARY:Public Sector Comms Leaders
DESCRIPTION:With an unprecedented rise in communications channels\, news sources and social platforms\, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question\, and widely misunderstood within government organisations\, now is the time to focus on how communications leaders should shape public sector reputation and Government strategy and initiatives as a whole. \n\nPublic Sector Comms Leaders\, being held at Crowne Plaza Canberra from 3 – 5 December 2019\, will feature keynotes\, panel discussions and case studies from Australia’s leading public sector organisations and high-profile corporations to address challenges and changing perceptions of communications in the sector. \n\n\n\n\n\n\n\nWho should attend: \nThe event program has been designed for public sector professionals working in the following areas: \n\n\nInternal and External Communications\nPublic Affairs\nPR & Communications\n\n\n\n\nStakeholder Relations\nMedia\nMarketing Communications\n\nTweet about this event using #CommsLeaders and @PublicSpectrum for event and industry updates!
URL:https://marketing.com.au/event/public-sector-comms-leaders/
LOCATION:Crowne Plaza\, 1-5 Spencer Street\, Melbourne\, Vic\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191203T093000
DTEND;TZID=Australia/Melbourne:20191203T163000
DTSTAMP:20260404T090309
CREATED:20191020T053739Z
LAST-MODIFIED:20201002T001547Z
UID:14357-1575365400-1575390600@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney-2/
LOCATION:Sydney\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191204
DTEND;VALUE=DATE:20191205
DTSTAMP:20260404T090309
CREATED:20191117T010802Z
LAST-MODIFIED:20200222T051739Z
UID:14463-1575417600-1575503999@marketing.com.au
SUMMARY:Direct to Consumer Marketing Essentials
DESCRIPTION:Increase wine\, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy.\nImplementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that encourage visitation\, garner loyalty and generate more direct sales. Managing success requires measuring key metrics against pre-set goals and implementing a practical data collection and monitoring program. \nThis one-day workshop will cover how to: \n\nApply insights about contemporary consumer decision making and visitor motivations.\nCreate products\, experiences and partnerships that increase visitation and yield.\nDevelop a practical framework for developing new products and experiences.\nDesign a direct-to-consumer marketing strategy that fits your unique product and brand story.\nApply practical tips to maximise engagement along the visitor journey.\nImplement relevant visitor and customer metrics to measure success.\n\nYou will also recive support material during the workshop with case studies\, research and links to afterware and\nonline tools to support Direct To Consumer programs at various stages of growth. \nFor more information on this workshop\, please contact Peter Veal on 0418 501 770. \nThis is a free event hosted by the Department of Industry\, Innovation and Science Entrepreneurs’ Programme. \nThis event is designed to benefit small and medium Australian businesses. \nIf you have any questions about this event or any future events\, please contact EPLearningEvents@industry.gov.au
URL:https://marketing.com.au/event/direct-to-consumer-marketing-essentials/
LOCATION:Ararat\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191204T080000
DTEND;TZID=Australia/Melbourne:20191206T170000
DTSTAMP:20260404T090309
CREATED:20191117T004014Z
LAST-MODIFIED:20200222T051739Z
UID:14443-1575446400-1575651600@marketing.com.au
SUMMARY:Social Media for Gov
DESCRIPTION:The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals\, this event will address the most significant challenges being faced today and uncover the knowledge\, strategies and technology to improve the impact and value of social media efforts.
URL:https://marketing.com.au/event/social-media-for-gov/
LOCATION:Stamford Plaza Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T083000
DTEND;TZID=Australia/Melbourne:20191205T173000
DTSTAMP:20260404T090309
CREATED:20191116T225437Z
LAST-MODIFIED:20200222T051739Z
UID:14437-1575534600-1575567000@marketing.com.au
SUMMARY:Video Strategy Workshop for Marketing and Business Leaders - Melbourne
DESCRIPTION:IDEO STRATEGY WORKSHOP – MELBOURNE \nEARLY BIRD TICKETS AVAILABLE – LIMITED SEATS \nThe Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness\, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo\, ex-PWC\, engineer and videographer. \nContent Structure | 4 Parts: \n\nIntroduction to Video.\nVideo Framework for Marketing.\nLead Generation Using Video on Social Media.\nTechniques and Tips to Film Video.\n\nPart 1: Introduction to Video \n\nLearn how video works and why it’s the most effective tool to promote your business\nDemystify video as a tool and learn why quality is vital to an effective video\nRedefine the buying process and learn why it’s an emotional process 100% of the time\nLearn the three components of video and their importance: Message\, Look & Feel and Quality\nIdentify your ideal client’s needs\, values and standards and discover their importance when producing video\nUnderstand the psychology of video and how it communicates on Auditory\, Visual and Kinaesthetic levels\nDiscover the difference between animation videos and videos with real people\nLearn why animations videos are not an effective selling tool\nLearn other applications of video and how it can support your entire organisation – not just marketing and sales\nLearn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video\n\nPart 2: Video Framework for Marketing  \n\nLearn a unique framework to use video strategically in your marketing and sales\nUnderstand how video can help you:\n\n\nIncrease Brand Awareness\nIncrease Conversion Rate\nIncrease Lead Generation\n\n\nUnderstand the client’s journey and the steps required to buy from you\nLearn about the different types of video productions and their specific use:\n\n\nProfile Videos\nCase Studies (Client Testimonials)\nEducational Videos (How to Videos)\n\n\nReceive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs\nLearn how to prepare your scripts and what to consider when creating your videos\n\nPart 3: Lead Generation Using Video on Social Media \n\nLearn the basics of an effective Social Media Strategy\nLearn how educational videos can position you as the expert in your industry\nDesign and plan a 12-month video content strategy for social media\nIdentify 52 videos to produce for the next 12 months to increase lead generation\nLearn how to write your scripts for educational content\nReceive a guide on effective scriptwriting for educational content\nWrite your first script from start to finish\n\nPart 4: Techniques and Tips to Film Educational Videos \n\nLearn what’s required to film your videos\nLearn about the available equipment\, the different options and the costs:\n\n\nCameras\nTripods\nLights\nMicrophones\nTeleprompter\nEditing Software\n\n\nLearn how to put together a filming kit for under $500\nLearn how to achieve the best quality when filming videos\nLearn how to get the best sound with affordable equipment\nUnderstand how light works and how to get the most out of it\nLearn the basics of presenting in front of the camera\, body language\, preparation\, dress and make up\nLearn about the different editing software available\n\nYou will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos\, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.
URL:https://marketing.com.au/event/video-strategy-workshop-for-marketing-and-business-leaders-melbourne/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T100000
DTEND;TZID=Australia/Melbourne:20191205T130000
DTSTAMP:20260404T090309
CREATED:20191117T011318Z
LAST-MODIFIED:20200222T051739Z
UID:14467-1575540000-1575550800@marketing.com.au
SUMMARY:Low Cost Marketing Tools for your Small Business - Casey Cardinia
DESCRIPTION:This workshop “LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS” is being delivered as part of the ASBAS Digital Solutions program. \nCountless tools exist to assist with your online marketing. Whatever your need\, there is likely a tool to help you: creating high-quality visual content\, optimising landing pages\, reviewing analytics\, managing social media posts\, and much more. \nMany such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing\, including Hootsuite for scheduling and posting on social media\, Canva for creating attractive designs\, and Unsplash for a range of free stock photos. \nAttend this workshop to improve your online marketing with low cost tools.
URL:https://marketing.com.au/event/low-cost-marketing-tools-for-your-small-business-casey-cardinia/
LOCATION:Casey Cardinia Business Hub Training\, 64 Victor Crescent\, Narre Warren\, VIC\, 3805\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T180000
DTEND;TZID=Australia/Melbourne:20191205T190000
DTSTAMP:20260404T090309
CREATED:20191117T010343Z
LAST-MODIFIED:20200222T051739Z
UID:14456-1575568800-1575572400@marketing.com.au
SUMMARY:Understanding Marketing and PR for your Business
DESCRIPTION:Entrepreneurship Facilitation Service Event Series\nThe free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge\, and prepare you with the basics to build your entrepreneurial dream into a reality. \nUnderstanding Marketing and PR for your Business\nYou are ready to take your business to market\, but where do you start? \nThe key to success when it comes to business is connecting with the right audience\, however navigating social media\, digital marketing and public relations can be murky waters. \nWe will clear the confusion for you so you understand the basics. \nThe session will cover: \n\nThe differences between marketing and public relations and what that means to your business\nDe-mystifying social media marketing\nTop two tips when it comes to social media\nWhat does SEO really mean and what does it have to do with your business.\n\nPlaces are limited\, register today. \n\nWhat is an Entrepreneurship Facilitator?\nEntrepreneurship Facilitators provide free and practical assistance to support and encourage individuals to start a business as a way to create their own job. \nWho is your local Entrepreneurship Facilitator?\nAshley Hayden is the Entrepreneurship Facilitator appointed to service the Melbourne – South East (Pakenham) region – an initiative of the Australian Government. \nAshley is a business consultant with over 25 years of experience in corporate marketing\, executive management and small business ownership. \nHe started his first business at age 14 and has since helped hundreds of business owners\, executives and managers with marketing strategy\, business advice and workshop facilitation. In 2017\, he joined Silver & Wise\, an organisation dedicated to training and enabling mature age business ownership. He has been fully trained as a small business coach\, mentor and strategic advisor and facilitator.
URL:https://marketing.com.au/event/understanding-marketing-and-pr-for-your-business/
LOCATION:Bunjil Place Library
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T180000
DTEND;TZID=Australia/Melbourne:20191205T203000
DTSTAMP:20260404T090309
CREATED:20191117T013349Z
LAST-MODIFIED:20200222T051739Z
UID:14493-1575568800-1575577800@marketing.com.au
SUMMARY:The Xmas Special | Shopify Meetup Perth
DESCRIPTION:We’re welcoming key note speakers from Dear Systems and Block Branding to give awesome variety and maximum learning value. \nPlus\, we have merchant presenters from the legendary Jim Kidd Sports\, and Loaded Lifting sharing their ecommerce experience. \nAnd we are very happy to have local craft brew legends Otherside Brewing as our beer partner\, and Naked Wines providing the loveliest reds and whites. \nWe’re going to finish the year with an amazing Shopify Meetup\, so please join us\, and share with your friends.
URL:https://marketing.com.au/event/the-xmas-special-shopify-meetup-perth/
LOCATION:Claisebrook Design Community\, Claisebrook Design Community\, 25 Gladstone St\, WA\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191208
DTEND;VALUE=DATE:20191209
DTSTAMP:20260404T090309
CREATED:20191117T012517Z
LAST-MODIFIED:20200222T051739Z
UID:14482-1575763200-1575849599@marketing.com.au
SUMMARY:Digital Marketing Training in Perth for Beginners
DESCRIPTION:This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers. \nThis Digital Marketing training course will cover SEO (Search Engine Optimization)\, SEM (Search Engine Marketing)\, SMO (Social Media Optimization)\, SMM (Social Media Marketing) and more. \nIf you are interested in purchasing tickets for this training\, please contact us: trainings@entiretytech.com \nFEATURES AND BENEFITS\n\n4 weeks\, 8 sessions\, 16 hours of total Instructor led LIVE training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nComprehensive knowledge of Digital marketing.\nLearn about Digital marketing tools and technologies.\nLearn about branding and sales.\nReporting and tracking Metrics.\nHow to design digital marketing tools and online customer experience.\nHow to manage social media – Facebook\, Twitter\, LinkedIn\, etc.\n\nCourse Outline\n1. Introduction to Digital Marketing \n\nWhat is Digital Marketing?\nWhy Digital Marketing?\nDigital Marketing platforms?\nDigital Marketing Strategy\nTypes of Digital Marketing – Organic & Paid\nDigital Marketing VS Traditional Marketing\nHow is it different from traditional marketing?\nROI between Digital and traditional marketing?\n\n2. Understanding the Website \n\nWhat is a website\nTypes of websites?\nStatic Website\nDynamic Website\nE-Commerce Website\nDomain Booking\nWeb Hosting Purchase\nWebsite Architecture\n\n3. Website Creations \n\nBlogger\nWordPress\n\n4. Keyword Selection Strategies \n\nKeyword Analysis\nKeyword Competition\n\n5. Search Engine Optimization (SEO) \n\nWhat is SEO?\nHow do search engines work?\nSEO Tools\nWeb position Analysis\nCompetition Analysis\nGoogle Algorithms and Update\n\n6. On Page Optimization\n \n\nTitle Tag\nMeta Description\nMeta Tags\nCanonical form\nAlt Tag\nAnchor Text\nHeader Tag\nRobots.txt\nXml Sitemap\nRedirections ( 301\, 302)\n403 Forbidden\n404 File Not Found\nWebmaster\nGoogle Analytics\n\n7. Offpage Optimization \n\nSearch Engine Submissions\nBacklink Submission\nSocial Bookmarking\nClassified Submissions\nArticle Submissions\nContent Marketing\nImage Marketing\nVideo Marketing\nVideo Strategy\nEvent Creations\nQuestion And Answers\n\n8. Social Media Optimization (SMO) \n9. Facebook \n\nProfile Creations\nCreating groups and pages\nTips and Guides\nPosts And promotions\nEvents Creations\nVideo Marketing\nPromotional Techniques\nIntegration Techniques\n\n10. Twitter \n\nSet-up and usage\nTips\nPromoted Tweets\nVideo Marketing\nPromotional Techniques\nIntegration Techniques\nAnalytics\n\n11. LinkedIn \n\nProfile Creations\nCompany Page Creations\nTips and Guides\nLinkedin posts\nLinkedin promotions\nLinkedin Groups\nVideo Marketing\nPromotional Techniques\nIntegration Techniques\n\n12. Instagram \n\nIntegration Techniques\nPromotional Techniques\n\n13. Search Engine Marketing (SEM) \n14. Introduction to SEM \n15. Google Adwords \n\nSearch Advertising\nDisplay Advertising\nMobile Advertising\nVideo Advertising\nShopping Advertising\nReport generation\n\n16. Google Adwords Express \n\nSetup\nGoogle Mapping Ads\n\n17. Bing Ads \n\nSetup\nMarketing\n\n18. Social Media Marketing (SMM) \n19. Introduction to SMM \n20. Facebook \n\nSing up\nPayments Methods\nPaid Promotion\nVideo Ads\nEvent Marketing\n\n21. Twitter \n\nSet-up and usage\nTips\nPromoted Tweets\n\n22. LinkedIn \n\nSetup Paid Ads\nLinkedin Post promotions\nLinkedIn Paid Campaigns\n\n23. Affiliate Marketing \n\nWhat is Affiliate Marketing\nComponents of Affiliate Marketing\nAffiliate marketing types\nAffiliate marketing tools\nEarning Techniques\n\n24. Email Marketing \n\nHow Email Marketing Works?\nTypes of emails\nWhat to write\nHow to write\nlist creation\nCreating e-mailers\nTracking emailers\nCreate Template\nReporting\n\n25. Mobile App Promotions \n\nAndroid Apps\niPhone Apps\nMarketing Strategies\nMarketing Tips\n\n26. Certifications \n\nGoogle Partners\nSearch Advertising\nDisplay Advertising\nMobile Advertising\nVideo Advertising\nShopping Advertising\nGoogle Analytics\nSocial Media Marketing Certification\n\n27. Reporting \n\nGoogle Webmasters\nGoogle Analytics\n\n28. Tools \n\nAlexa\nVIDIQ\nAddThis\nPinterest\nMOZ\n\n29. Youtube Marketing \n\nYoutube Channel Setup\nHow to Rank and Optimize Youtube Videos\nHow to get more views and Subscribers\nHow to Promote Your Youtube Channel\nHow to boost your Business with youtube Channel\nLearn to Edit VideoLearn ways to Make Money from Youtube\nHow to Setup youtube Premiere\nYoutube Earning\nYoutube Advertising\n\n30. Online Earning Types \n31. Google Adsense \n\nContent Marketing\nVideo Marketing\n\n32. Affiliate Marketing \n33. Freelancing \n34. Entrepreneur
URL:https://marketing.com.au/event/digital-marketing-training-in-perth-for-beginners/
LOCATION:Perth\, WA\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191209T080000
DTEND;TZID=Australia/Melbourne:20191210T170000
DTSTAMP:20260404T090309
CREATED:20191117T010557Z
LAST-MODIFIED:20200222T051739Z
UID:14460-1575878400-1575997200@marketing.com.au
SUMMARY:The Startup Grind APAC Conference presented by MYOB 2019
DESCRIPTION:Startup Grind (in partnership with Google for Startups) proudly presents the second APAC regional startup conference!\nThis Summer – The world’s largest independent startup community with 2m entrepreneurs\, in 600 cities in 125 countries will host it’s second APAC regional conference in Melbourne. \nDec 9-10th at the new Goldfield’s Theatre at the Melbourne Convention and Exhibition Centre. \nNow represented in over 130 cities across APAC – join us to be inspired with 80+ speaker presentations and interviews from world-leading innovators\, founders\, and CEO’s. \nPresented by MYOB. \nWhy should you attend? \n– Immerse yourself in tactical workshops at the Microsoft for Startups Stage \n– Connect with other attendees with our new dedicated networking space. \n– Leave your kids at our Kids Activity Centre powered by Xplor \n– Enjoy delicious Ice Cream thanks to .CO domains 🙂 \n– Meet up-and-coming Startups from our Startup Program \n– Meet our partners and learn about major corporate programs in our Expo space. \n– Learn from the biggest and most accomplished founders and high-grow the companies in the world! With a massive thanks to MYOB for making it all happen! \nSpeakers announced so far include unicorn founders from Canva\, Kabam Games\, Rotten Tomatoes\, and Branch along with Venture Capitalists from Blackbird Ventures ($250m Fund)\, Baidu\, AirTree Ventures ($250m Fund)\, and SOSV\, with many more to be announced!
URL:https://marketing.com.au/event/the-startup-grind-apac-conference-presented-by-myob-2019/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191210T180000
DTEND;TZID=Australia/Melbourne:20191210T200000
DTSTAMP:20260404T090309
CREATED:20191116T230407Z
LAST-MODIFIED:20200222T051739Z
UID:14439-1576000800-1576008000@marketing.com.au
SUMMARY:Women in Digital Marketing & Business | Event No. 5
DESCRIPTION:WIDM&B Christmas Drinks & Networking Evening \nThe last Women in Digital Marketing event for 2019 will go off with a bang! This month will be all about celebrating the year and networking with this amazing female community! Drinks provided and weather-permitting we will make our way to the Inspire9 rooftop with 180 degree views of the CBD! \nWe are excited to bring together a community of like-minded women who are eager to learn more about digital marketing to either grow their own businesses\, advance in their digital career or to just learn something new to help their side hustle! (Plus get in on the awesome networking and FREE wine!) \nTime: 6.00pm – 8:00pm\nDate: Tuesday 10th December 2019\nLocation: Inspire9 | 41-43 Stewart Street\, Richmond \nItinerary:\n6pm – Arrival & Networking + FREE WINE!\n8:00pm – Evening Ends \nPoints of interest: \n\nWine and nibbles provided! This month’s event will be all about networking\, relaxing and sharing a drink or two with the amazing women of this community.\nThis community is for any women who are business owners\, entrepreneurs\, marketers\, consultants\, startups\, professionals in digital marketing and anyone else who is looking to build their digital marketing strategy.\nWe’ve also got our FREE Facebook community for all women where tools\, notes and resources from sessions will be published.\nBring along any friends you think might be interested or enjoy networking with like-minded boss babes!
URL:https://marketing.com.au/event/women-in-digital-marketing-business-event-no-5/
LOCATION:inspire9\, 41-43 Stewart St\, Richmond\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191212
DTEND;VALUE=DATE:20191213
DTSTAMP:20260404T090309
CREATED:20190414T005909Z
LAST-MODIFIED:20190414T031450Z
UID:13490-1576108800-1576195199@marketing.com.au
SUMMARY:IAB Christmas Celebration - Sydney
DESCRIPTION:Join us on Thursday\, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration\, as we look back over the year in review\, celebrate our wins for 2019 and discuss where the industry is going in 2020.
URL:https://marketing.com.au/event/iab-christmas-celebration-sydney/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Dinner,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191213T080000
DTEND;TZID=Australia/Melbourne:20191213T170000
DTSTAMP:20260404T090309
CREATED:20191117T013112Z
LAST-MODIFIED:20200222T051739Z
UID:14490-1576224000-1576256400@marketing.com.au
SUMMARY:Professional Services Marketing Workshop | Brisbane
DESCRIPTION:Take your marketing to the next level with this all day Marketing Planning Workshop designed especially for professional services. \nThis action packed 1 day workshop will have you walk away with a ‘Marketing Plan’ for your practice. \nPlenty of time to network and workshop with other participants to ensure that you walk away with a solid plan of action and best practice for marketing in 2019 and beyond. \n9.30am – Arrive\n9.30am – Content Marketing & building a marketing plan\n10.00am – SEO or Search Engine Optimisation (Making Google Love You)\n10.30am – Morning tea\n10.45am – Raising your profile with Media\n11.30am – Email Marketing\n12.30pm – Lunch & Networking\n1.30pm – Workshop – building our marketing plan\n2.00pm – LinkedIn for Professional Services\n3pm – Afternoon tea\n3.15pm – Creating videos & Video marketing\n4pm – Workshop – actions and takeaways\n4.30pm – close
URL:https://marketing.com.au/event/professional-services-marketing-workshop-brisbane/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191217T080000
DTEND;TZID=Australia/Melbourne:20191217T170000
DTSTAMP:20260404T090309
CREATED:20191117T011520Z
LAST-MODIFIED:20200222T051739Z
UID:14471-1576569600-1576602000@marketing.com.au
SUMMARY:Introduction to SEO | Melbourne
DESCRIPTION:About this workshop\nSearch engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO\, including what it is and find out how you can make the most of it\, this class will give you a great start. You’ll learn what search engines are trying to achieve and why\, how they’ve developed over time\, what’s in store in their future\, what elements have traditionally been important for doing well in search results\, and what recent changes have been made that will affect the way SEO works. \n\n\nTakeaways\n\nUnderstand how your customers are searching.\nBe able to optimise your website’s on-page factors.\nLearn how to start creating a content strategy that will assist with SEO.\nFind out how crucial and connected social channels are to SEO.\nBe able to build a well-optimised\, socially shareable piece of content.\n\n\n\nPrereqs & Preparation\nPreparation: + Please bring a laptop + and write down a couple of sentences that describe you\, your current knowledge of SEO\, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).
URL:https://marketing.com.au/event/introduction-to-seo-melbourne/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191218T080000
DTEND;TZID=Australia/Melbourne:20191218T170000
DTSTAMP:20260404T090309
CREATED:20191117T011926Z
LAST-MODIFIED:20200222T051739Z
UID:14478-1576656000-1576688400@marketing.com.au
SUMMARY:Content Marketing For Beginners | December 18
DESCRIPTION:About This Class\nContent Marketing has become the biggest buzzword in digital marketing\, but very few people really know how to integrate content into their brand in a cohesive\, strategic\, and optimised way. \nIn this class\, we’ll cover the need-to-know aspects of creating and executing a content marketing plan\, from creating a style guide to setting an editorial calendar\, to measuring performance. \nThe goal: you walk away with a clear picture of what content can do for your brand\, and what you can do to get started using it. \n\n\nTakeaways\n\nLearn how and why producing original content can benefit your brand\nLearn how to create continuous\, unique content that both engages readers and achieves your business goals\nLearn the three steps to approaching content strategy:\n\nWhat type of content should your brand create?\nHow should you speak to your customers/readers?\nHow do you create a map/plan for your content?\n\n\n\n\n\nPreparation\n\nSome knowledge of marketing is helpful\, but not required\nLaptops not necessary\, slides will be made available to attendants.
URL:https://marketing.com.au/event/content-marketing-for-beginners-december-18/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191219
DTEND;VALUE=DATE:20191220
DTSTAMP:20260404T090309
CREATED:20191117T011810Z
LAST-MODIFIED:20200222T051739Z
UID:14475-1576713600-1576799999@marketing.com.au
SUMMARY:Google Analytics Bootcamp | December 19
DESCRIPTION:About This Workshop\nGoogle Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings\, most users aren’t utilising the platform to its fullest extent. \nHaving a detailed understanding of Google Analytics gives you the ability to create accurate reports\, extract insights from data\, and effectively track\, manage\, and attribute ROI for your marketing campaigns. \nIn this 6-hour bootcamp\, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account\, increase the quality of the data you collect\, and conduct tests to improve conversion rates. \nLunch will be provided\, including vegetarian options. If you have any dietary requirements\, please email them to sydney@generalassemb.ly at least 48 hours before class commences. \nGood things come to those who learn  – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop. \n\n\nTakeaways\n\nIn-depth understanding of how Google Analytics can improve the student’s web business.\nGain an in-depth understanding of how web analytics relates to business KPIs.\nLearn how lean analytics applies to web analytics through smarter reporting.\nLearn how to use the analytics tools for faster actionable insights.\nLearn how to tag marketing campaigns so they can be tracked in Google Analytics.\n\n\n\n\nPreparation\nA laptop is required for this workshop\n\nGeneral familiarity with the Google Analytics platform\nAccess to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)\nOptional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords
URL:https://marketing.com.au/event/google-analytics-bootcamp-december-19/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200105T140000
DTEND;TZID=Australia/Melbourne:20200105T153000
DTSTAMP:20260404T090309
CREATED:20191228T060205Z
LAST-MODIFIED:20200222T051739Z
UID:14666-1578232800-1578238200@marketing.com.au
SUMMARY:Digital Marketing Social Networking Meetup
DESCRIPTION:his will be a relaxed and friendly meetup for people interested in digital marketing. This is the perfect opportunity to: \n✔Meet people and expand your network \n✔Learn about digital marketing \n✔Grow your business \n✔Earn backlinks\, reviews and testimonials \n✔Collaborate on projects \n✔Overcome sticking points \nPlease note that this event will recur on a weekly basis – so it’s a perfect opportunity to build relationships and skills.
URL:https://marketing.com.au/event/digital-marketing-social-networking-meetup/
LOCATION:Transit Rooftop Bar\, Victoria\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200109T183000
DTEND;TZID=Australia/Melbourne:20200109T203000
DTSTAMP:20260404T090309
CREATED:20191117T012111Z
LAST-MODIFIED:20201002T055100Z
UID:14480-1578594600-1578601800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:About This Class\nConsumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalysing behaviours. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis workshop with introduce you to the core concept and practice of capturing a consumer journey map so that you may better empathise and design for them. It will cover the key research methods\, and outputs from the process for quality product design to occur. \nYou will leave equipped with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in a range of scenarios requiring an empathetic understanding across time. \n\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhat\, Where\, Who\, How and Why about Customer Journey Maps\nGuidelines to creating a simple but effective Customer Journey Map\nIndustry examples and Journey Map template you can use yourself\nUsing and unlocking value of Customer Journey Maps\nApplied design approach examples from real life business case studies you can apply immediately
URL:https://marketing.com.au/event/customer-journey-mapping-january-9/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200110
DTEND;VALUE=DATE:20200111
DTSTAMP:20260404T090309
CREATED:20191228T053548Z
LAST-MODIFIED:20200222T051738Z
UID:14639-1578614400-1578700799@marketing.com.au
SUMMARY:Internet Marketing Fundamentals 1 Day Training in Sydney
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
URL:https://marketing.com.au/event/internet-marketing-fundamentals-1-day-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200113T080000
DTEND;TZID=Australia/Melbourne:20200113T170000
DTSTAMP:20260404T090309
CREATED:20191228T053946Z
LAST-MODIFIED:20200222T051738Z
UID:14642-1578902400-1578934800@marketing.com.au
SUMMARY:Blast Off Workshop (Sydney)
DESCRIPTION:Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available\, it can be overwhelming to try and stay up to date with what’s working right now. \nThe Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity\, focus and direction. \nThe job of your marketing is not to be annoying\, sleazy or convincing. The purpose of marketing is to be educational\, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!
URL:https://marketing.com.au/event/blast-off-workshop-sydney/
LOCATION:Basic Bananas Headquarters\, Northen Beaches\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200115T090000
DTEND;TZID=Australia/Melbourne:20200115T123000
DTSTAMP:20260404T090309
CREATED:20191228T054408Z
LAST-MODIFIED:20200222T051738Z
UID:14649-1579078800-1579091400@marketing.com.au
SUMMARY:Digital Marketing Workshop
DESCRIPTION:Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming. \nIts time to change that! 2020 is a brand new decade and its time to take your business to the heights you know you can take it to! Come along to a small mastermind group where you will learn how to make digital marketing easier and more manageable. I will give you the mindset\, the tips\, tricks and tools to make sure you get a great start to the rockin 20s! \nOnce you have some brand new knowledge and tools up your sleeve we will mastermind each business to make sure you leave with some actionable items! There is no point in new knowledge unless you take A C T I O N! \nThere will be tea\, coffee\, and light refreshments available as the morning can be quite intensive! The mastermind will be held at my office in Willow Vale in the gorgeous hinterland of the Gold Coast so you can leave all your worries behind and spend some time working on your business! \nBook today as spaces are limited!
URL:https://marketing.com.au/event/digital-marketing-workshop/
LOCATION:Willow Vale\, Queensland\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200118
DTEND;VALUE=DATE:20200119
DTSTAMP:20260404T090309
CREATED:20191228T053310Z
LAST-MODIFIED:20201002T042224Z
UID:14631-1579305600-1579391999@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.\n\n\n\nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar.\nSuitable for business owners or employees looking to accelerate their digital marketing knowledge.\nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America.\nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs.\n\nTHE DAY’S CONTENT INCLUDES\n\nUnderstanding your audience: Demographics & Building a Reporting Framework.\nLaunching a website: choosing web platforms\, domain names\, hosting.\nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques.\nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads.\nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure.\nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll.\nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More.\nEmail marketing: Mailchimp campaigns and automation.\nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200118T080000
DTEND;TZID=Australia/Melbourne:20200118T170000
DTSTAMP:20260404T090309
CREATED:20191228T053116Z
LAST-MODIFIED:20200722T233902Z
UID:14629-1579334400-1579366800@marketing.com.au
SUMMARY:Create a Content Marketing Strategy in One Day
DESCRIPTION:Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing\, with 1 in 5 professionals using it as their number one approach ( Smart Insights\, January 2018). \nSo why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? \nIn this full day bootcamp you’ll get your hands dirty using popular content marketing tools\, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives\, social media campaigns\, through to measuring effectiveness. During the day\, you will deep dive into current tools and updates on emerging content marketing trends. \nThis workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
URL:https://marketing.com.au/event/create-a-content-marketing-strategy-in-one-day/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
END:VCALENDAR