AI Leadership Summit 2025
2025-10-21 - 2025-10-22 | Brisbane Royal ICC, QLD
Australia’s AI Leadership Summit is the most influential AI event of the year designed for leaders and organised by CEDA and the National AI Centre. This annual summit connects executives, decision makers and thought leaders from across business, government and academia to advance Australia’s AI ambitions for long-term prosperity.

IGSxM Instagram Summit 2025
2025-10-22 - 2025-10-23 | Online
The world’s biggest creator event. 25+ masterclasses by IG’s top voices. Join 1,000s of creators, marketers, & agencies days of content you won’t find anywhere else.
There is more than one way to win on social Three tracks on the latest strategies to grow, engage, and convert. Stick with one, or better yet, follow them all!

Advanced Social Media and Digital Marketing Strategy
2025-10-23 | Online
This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends, resource allocation, campaign strategy, lead generation strategy, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy.
Who Should Attend

Marketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.
Marketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.
Marketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes, to ensure they stay on top of the game.

Topics Covered

What are the most important performance metrics to accurately measure and determine value for businesses going into 2025?
What are the latest algorithm, platform optimisation updates in 2025?
What is the best way to identify how to build engagement and measure it precisely?
How to build key databases from social media to then develop touchpoints and create ROI?
What is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?
What is the best way to measure return on investment from social media campaigns?
What are the best other digital marketing channels complementing the results generated by social media marketing?

Learning Outcomes
By the end of this workshop, participants will:

Understand what it takes to optimise a social media marketing campaign
Know how to create and track an engaged and relevant audience
Understand how to streamline their conversion process
Have insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy

IAB Australia Brisbane Market Update 2025
2025-10-28 | State Library of Queensland, QLD
The IAB Australia team are returning to Brisbane for our third year to provide a market update together with a range of local industry colleagues. IAB members, agencies and marketers attended this session with two hours of content followed by networking.

iMedia B2B eCommerce Summit 2025
2025-10-29 - 2025-10-31 | Sheraton Grand Mirage, Gold Coast, QLD
The iMedia B2B eCommerce Summit is an exclusive event for B2B brand manufacturers, eCommerce professionals and wholesale distributors in Australia. This unique networking event is ideal for key B2B merchants and will see over 200+ attendees engage and experience three days of face-to-face business meetings, roundtable discussions, and world-class content, strategies and best practices delivered through diverse and captivating presentations.

Email Marketing Workshop: create campaigns that drive engagement
2025-11-06 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

AI Marketing Bootcamp
2025-11-06 | Online
Supercharge your marketing efforts with AI in this one-day, high-intensity bootcamp. Learn the fundamentals of ChatGPT, set yourself up for success, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear, actionable roadmap to implement AI in your marketing strategy.
The AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies, boost customer engagement, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit.
Who should attend
This bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve, harness the power of AI, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly, this program bridges beginner and intermediate levels, offering actionable insights to transform your marketing approach.
Topics covered

What’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.
Mastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies, including writing high-quality prompts.
Customising AI for Your Brand: Train AI to understand your business, industry, and customers.
Integrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.
Creating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.

Learning Outcomes

Gain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.
Understand how to develop a clear, actionable AI-powered marketing strategy.
Learn how to integrate AI tools seamlessly into your existing marketing processes.
Gain hands-on experience with AI tools that you can implement immediately.
Leave with confidence in your ability to leverage AI to boost ROI.

AMI Email Marketing. Half-day Masterclass
2025-11-06 | Online

AMI's Assessing Ideas
2025-11-10 | Online
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method.
Learn how to evaluate ad concepts and make better creative decisions.
Designed to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical, fun and easy to implement.

Who should attend?
The course is designed for anyone who is actively involved in assessing and deciding upon creative ideas.
It’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession.
This course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work.
It will make you a better marketer overnight.
Topics covered

Importance of creativity
The emotional brain
The rational brain
Idea vs execution
Constructive feedback
Selecting an idea
Keeping an idea pure

Marketing Tech Retreat 2025
2025-11-13 - 2025-11-14 | RACV Cape Schanck Resort, VIC
Designed for deeper and more meaningful connections, this event is the very opposite of a one-day inner-city conference. With not a single exhibition stand in sight, the Marketing Tech Retreat offers two days of compelling keynote presentations, fireside chats and curate social experiences – giving you’re the space and the time to have the conversations that matter most.
An Exclusive Forum With Content By Victorian MarTech Leaders for the Challenges You Face, Coming To You From The Stunning RACV Cape Schanck Resort.
You’ll form unparalleled connections in a relaxed, distraction-free setting that no exhibition hall or inner-city venue could ever match.
After an incredible inaugural event in November 2024 with an audience score of 8.9, we’re excited to be returning on 12th-14th November. Register your interest to stay up to date with speaker announcements and the 2025 program.
Our agenda and Topics & Trends report focus on two key themes:
Operationalising the Process of Personalisation:

– Setting the Strategy – Digital Technology & Architecture
– Data Enablement – Analytics & Insights
– The Content Supply Chain – Personalisation at Scale
– MarTech & CX – Connect Customer Journey’s with AI & Automation

Contextualising MarTech in 2025

– Ownership in MarTech – Who Should, and Who Does, Own What in the Digital Marketing Ecosystem?
– Right-Sizing Your Tech Stack – What Good Looks Like in 2025
– Harmonising Your Owned Marketing with Your Paid Media
– Privacy and Regulations for the Future

Compass Conference 2025 Hobart
2025-11-18 | Hope & Anchor Hotel, Hobart, TAS
Join the community to ponder the year of disruption in the marketing and media industry and delve into the trends that will shape the future. Compass runs as a seven-city roadshow covering Hobart, Brisbane, Sydney, Perth, Adelaide, Melbourne and Auckland.

Global Virtual MarTech Summit APAC & EMEA
2025-11-19 | Online
This Global Virtual MarTech Summit will showcase key insights, challenges, and success stories as we look back on a year where AI has moved from hype to real-world application. Welcome to the 34th edition of the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals will gather to tackle the topic on everyone’s minds, AI.
This summit is designed for senior-level MarTech & Marketing professionals in functions such as:
AI in Marketing | AI Strategy & Innovation | Prompt Engineering | Chatbot Developing | Customer Experience | Predictive Modelling | AI in CRM & Retention | GenAI | Machine Learning | Digital Transformation | Privacy & Ethics | Marketing Automation | Personalisation | AI-Driven Analytics & Insights
Leveraging expertise in Marketing & MarTech, we will spotlight handpicked AI innovations and practical use cases that have delivered tangible business results, with a focus on measurable impact rather than speculation.

Ticketing Australia Conference 2025
2025-11-19 - 2025-11-20 | CommBank Stadium, NSW
Our conference has grown to become a cornerstone event for professionals in business of selling tickets, offering opportunities for networking, learning, and innovation. In 2025, we are committed to delivering an even more dynamic and engaging program.
We are thrilled to announce that the Ticketing Australia Conference is returning to CommBank Stadium in 2025 for our 5th annual event! This year, we are more excited than ever to welcome delegates from across the industry to join us for an educational and inspiring event.
Join us as we celebrate our 5th year of bringing together the brightest minds in the industry.

Behavioural Science for Customer Journeys
2025-11-25 | Online
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
You will learn

Challenge yourself and your thinking (the who, the what, and the why).
Explore the motivation behind ‘CX’.
Relate organisational objectives to customer behaviour.
Identify opportunities to reduce friction and enhance relationships.
Understand the principles of applied behavioural science and how to apply this to your organisation.
Consider the bigger picture by understanding customer journeys at a deeper level.

Victorian Business Writers Conference 2025
2025-11-25 | RACV City Club, 501 Bourke Street, Melbourne, VIC, 3000
The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people.
This year, our talented experts will give us real-world, easy-to-implement advice on:

making the most of Generative AI in our roles – and starting our AI journey
editing content to a high standard when there’s no time for perfection
understanding emotional triggers to create more effective change communication
and more!

AMI Behavioural Science for Customer Journeys
2025-11-25 | Online

The perfect ChatGPT prompt
2025-12-03 | Online
Great results from ChatGPT don’t happen by chance — they start with great prompts. In The Perfect ChatGPT Prompt, we’ll teach you the art and science of prompt writing so you can unlock better, faster, and more accurate outputs for your business.
Whether you’re using ChatGPT for content creation, research, strategy, or daily tasks, this session will show you how to guide the tool with clarity and confidence. You’ll learn how to structure prompts, tweak responses, and build reusable templates that save time and improve quality across all your work.

Workshop. Copywriting with AI
2025-12-10 | Online
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand.
Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment.
In this hands-on workshop, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts, build a loyal following, engage your audience in real-time, and use X’s ad tools and analytics to amplify your reach and results.
You’ll leave with a focused, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility, connect with your audience, or drive traffic and conversions, this workshop will give you the tools to make it happen.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to harness X to build influence, engage in real-time conversations, and drive business growth. Whether you’re new to the platform or ready to level up your strategy, this is for anyone looking to make meaningful connections and turn engagement into results.
What you will learn:

Overview: Understand the unique role of X (formerly Twitter) in the social media landscape and how it can be leveraged for real-time engagement, visibility, and brand relevance.
Profiles and Benefits: Learn how to set up and optimise your X profile for credibility and reach, and explore the platform’s key advantages for businesses and marketers.
Core Features: Get to know the essential features of X—including Tweets, Retweets, Quote Tweets, hashtags, and trending topics—and how to use them effectively.
Organic Implementation: Discover proven strategies to grow your presence organically, increase engagement, and build a community without relying on paid ads.
Paid Advertising: Explore how to run high-performing ad campaigns on X, including audience targeting, ad formats, budget allocation, and campaign setup.
Campaigns and Analytics: Learn how to measure the success of your X marketing efforts using campaign analytics and insights—so you can optimise performance and scale what works.

X (Twitter) Marketing Workshop
2025-12-10 | Online
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand.
Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment.
In this hands-on workshop, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts, build a loyal following, engage your audience in real-time, and use X’s ad tools and analytics to amplify your reach and results.
You’ll leave with a focused, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility, connect with your audience, or drive traffic and conversions, this workshop will give you the tools to make it happen.

Social Media Stategies Summit - Public Agencies & Government 2025
2025-12-10 - 2025-12-11 | Online
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.
Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best.

Learn strategies for tackling issues most important to government agencies, including social media and crisis communications, improving agency reputation, and building community relationships.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

Prompt to Profit — Learn Generative AI For Business And Innovation
2025-12-17 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Turn creative ideas into revenue-generating opportunities with the power of generative AI. This transformative workshop is designed for entrepreneurs, business leaders, and innovators who want to harness generative AI to drive growth, streamline operations, and unlock new streams of profit.

AI & Tech Networking Sydney
2025-12-30 | Harbour View Hotel, NSW
Every month, we bring together startups and investors from diverse industries. This is your opportunity to connect with entrepreneurs, venture capitalists, share ideas, and grow your business.

Strategic Marketing Workshop by Mornington Peninsula
2026-01-07 | Online
Ready to hit the ground running in 2026? Join our strategic marketing workshop online.
Are you in the midst of the marketing maze? Struggling with the myriads of choices? Wondering which channels, tactics, strategies and platforms are the best for your business?
Are you spending too much energy, time and resources going into marketing and you still think (or know) you are missing opportunities?
OR is too little energy going into your marketing? Perhaps you’ve been busy in delivery mode, now you’ve raised your head and realised the pipeline of work is looking a little dry.
This workshop is designed to give you clarity, direction, and actionable insights for your marketing efforts. We’ll explore:

Strategy versus tactics: The power of putting strategy before tactics. By setting clear marketing objectives and goals, aligned with your business and where you are in the business lifecycle.
Six key pillars to strategic marketing: From social media to SEO, print brochures to email marketing – the marketing landscape is vast. We will simplify it all and help you consider what you need to prioritise.
Experience and relationships: Superpower your marketing and connect with more customers.
AI and your business marketing: Ways to incorporate AI into your business marketing (note: we are doing a full, dedicated workshop to this also).

Tickets are strictly limited
We know from running these workshops previously, that it’s powerful when we hold it with a small number of participants to encourage open dialogue and information sharing between businesses.
So, I’ve capped the numbers so that we can keep the conversation rich.
Rivexe acts as a trusted partner to help business and organisations create sustainable growth and impact. We put strategy before tactics to get results, aligned with your business goals and objectives. We don’t reinvent the wheel or spruik big (unrealistic) promises, we lean into our unique blend of tried-and-tested frameworks combined with modern marketing methods.
With experience across non-profits, social enterprise, government and business, Xanthe Rivett brings a wealth of knowledge and experience to share in this workshop.
We’re here to help you:

Reach and connect with more customers
Gain clarity around your message and strategy
Streamline, scale and improve

Your 2026 Instagram Strategy by The Digital Picnic
2026-01-11 | Online
Join The Digital Picnic’s first live session of 2026 — a high-value, one-hour webinar designed to help you reconnect with your strategy, confidence, and community.

In Your 2026 Instagram Strategy, TDP’s Founder and CEO, Cherie Clonan, breaks down everything that changed on Instagram in 2025 and what you need to focus on now to grow in 2026. This free webinar is built for business owners, marketers, and creatives who are ready to stop guessing and start showing up with purpose. Expect practical strategy, generous teaching, and an introduction to the supportive community that powers The Digital Picnic’s Sunday Growth Club.

AI & Your Business Marketing (webinar)
2026-01-13 | Online
Here’s been some big updates, announcements and changes in the world of AI and these impact the way consumers are shopping, browsing and connecting with businesses.
So, we’re running this workshop again by popular demand, so that business owners and leaders can get informed.
SEO, ecommerce, advertising, customer experience and sales – we’ll share the data insights so that you can identify opportunities for your business.
We’ll also share practical examples of the impacts on business and strategies you can implement to gain a competitive edge.

Attracting More Clients: The New SEO and AI Search
2026-01-13 | Boddington, NSW
AI is rewriting Google’s rules, and many sites are already losing up to 40% of their traffic. Is your website ready to adapt to the New Google and AI Search?
This workshop is looking at three aspects of the new search environment:
1. Google has changed. Are you using all Google options?
Google has changed from Search Engine to Answer Engine. As a result, the number of zero-click results is rising fast in Australia. We will discuss how to adapt your website so it will appear in the new Google in a way that people will click through to your website.
2. Using AI for your SEO
Using tools such as ChatGPT can significantly enhance SEO efforts; however, for both Google and AI-driven searches, they must be applied correctly. Improper use can negatively impact – and potentially severely diminish – your website’s traffic. We will go over the different ways to use AI for SEO, and discuss the most efficient ways to use it.
3. Search Optimisation for AI Searches
As we will see during the workshop, searches done with AI are entirely different than searches done with Google. This also means that they are looking at different content on your website. We will look at the difference AI is bringing to internet searching and how to optimise your website to use this to your advantage.
By the end of the workshop, you’ll have the know-how to start adapting your website for the new AI-driven search landscape.

Goal Setting Strategy Masterclass
2026-01-14 | Online
Start 2026 with a plan that makes sense for your business, and goals you’ll actually stick to.
If you’ve ever set business goals in January only to abandon them by March, you’re certainly not alone! Most small business owners write down ideas like “get more clients” or “post more on socials,” but never create the roadmap to make it happen.
This full-day Goal Setting Strategy Masterclass will change that. Together, we’ll map out your 2026 so you’re not winging it month-to-month. You’ll walk away with clarity, confidence, and a strategy that feels doable, not overwhelming.

Use Google Search Console to Drive Traffic and Sales
2026-01-16 | Online
If Google notices an issue with your website, the only way it will communicate with you is through Google Search Console. Google Analytics will only track when a visitor, visits your website. Beyond what visitors do on your website, it is important to know for what searches your website appeared on Google, how many of them resulted in a click, what issues (if any) Google has noticed on your website. In this hands on webinar, get armed with information, to help Google index your website better to improve your performance on search.

Increase your Reach on Facebook and Instagram
2026-01-20 | Online
Unlock the full potential of Facebook and Instagram marketing to reach a broader audience and grow your online presence. In this workshop, you will gain practical skills and insights to help you enhance your brand visibility and recognition and drive business growth.
This topic covers:

Understanding the Facebook and Instagram algorithm to determine what content is seen
How to improve your organic reach
Marketing your business confidently on Facebook and Instagram
Attracting potential customers, increasing website traffic, and boosting sales and conversions

This session is ideal for businesses looking to build their profile and market their business on Facebook and Instagram.

Small Business Marketing: Where to Begin
2026-01-21 | Online
Feeling overwhelmed by all the marketing advice out there? This practical, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts.
We’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from.
This workshop will cover:

Understanding your ideal customer
Clarifying your message and brand positioning
Choosing the right channels for your business
Basics of content planning and lead generation
What to prioritise when time and budget are tight
Action planning to get moving fast

By the end of this workshop, you’ll have a clear direction for your marketing and know what to focus on next to build momentum.
