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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210910
DTEND;VALUE=DATE:20210911
DTSTAMP:20260404T103212
CREATED:20210705T110903Z
LAST-MODIFIED:20211204T072953Z
UID:19778-1631232000-1631318399@marketing.com.au
SUMMARY:Social Media Course - Sydney live class
DESCRIPTION:A one-day social media training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. It’s a live\, in-person workshop with an experienced educator. \nWe limit numbers and covid-safe rules apply\, including social distancing. \nHow we work  \nWe provide and use: \n\nexamples of best practice (small business and large)\nlive online demonstrations\nlearning resources you can use later (including videos)\na plain English approach to teaching (we avoid tech talk)\npractical exercises which focus on your business\n\nLearn more about how we work. \n  \n  \nWhat’s in the social media course?  \nThis is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are: \n1. Big picture / strategic thinking\n\nthe key principles for success in the long run\nwhat you can learn from businesses using it well\nwhat you can expect to get out of social media\nwhere social media fits in with your overall marketing\nwhich social media platforms to use\n\n2. Key aspects of developing the major platforms\nFacebook \n\nhow to use Facebook for marketing your business\ntips for maximising the effectiveness of Facebook\nwhat to post on Facebook / what works best\nexamples of best practice (small business and large)\nan intro to Facebook advertising\nFacebook learning resources\n\nInstagram \n\nhow to use Instagram for marketing your business\ntips for maximising the effectiveness of Instagram\nwhat to post on Instagram / what works best\nexamples of best practice (small business and large)\nInstagram learning resources\n\nTwitter \n\nhow to use Twitter for marketing your business\ntips for maximising the effectiveness of Twitter\nwhat to tweet about / what works best\nan explanation of the key Twitter tools\nexamples of best practice (small business and large)\nTwitter learning resources\n\nLinkedin \n\nhow to use Linkedin for networking\, branding and B2B\ntips for maximising the effectiveness of Linkedin\nexamples of business people using Linkedin well\nLinkedin learning resources\n\nYouTube \n\nhow to use YouTube & videos for marketing your business\ntips for maximising the effectiveness of YouTube\ntypes of videos you can put on YouTube / what works best\nexamples of best practice (small business and large)\nYouTube learning resources\n\nBlogging \n\nhow to use blogging for marketing your business\ntips for maximising the effectiveness of your blog\nwhat to blog about / genres of blog posts\nexamples of best practice (small business and large)\nblogging learning resources\n\n3. Social media planning\n\nthe key elements of a social media plan\nprac session where we brainstorm content ideas\nthe steps to take you from ideas to plan to implementation\nhow to schedule content to platforms ahead of time\n\n4. Key issues\n\nhow to build and then interact with your community\nwhat to do about negative comments\nhow to measure ROI (return on investment)\n\n5. Starting and managing your time\n\nintro to social media sharing platforms\nhow to schedule platforms ahead of time\nhow to feed and interlink your social media and website\nother tips to help you save time\n\nWhy learn about social media marketing? \nThe cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success\, how successful players are using it\, and how you should be spending your own precious time. \nThose successful businesses have used social media to: \n\nlisten to what’s happening in the market\nbuild relationships with customers\nfocus attention on their brand’s strengths\nposition as a leader in their field and build brand value\nget themselves higher in google searches\ngenerate leads and opportunities\n\n 
URL:https://marketing.com.au/event/social-media-course-sydney-live-class/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210910T080000
DTEND;TZID=Australia/Melbourne:20210910T170000
DTSTAMP:20260404T103212
CREATED:20210705T110639Z
LAST-MODIFIED:20211204T072952Z
UID:19776-1631260800-1631293200@marketing.com.au
SUMMARY:Internet Marketing Fundamentals Training in Sydney
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics
URL:https://marketing.com.au/event/internet-marketing-fundamentals-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210910T113000
DTEND;TZID=Australia/Melbourne:20210910T143000
DTSTAMP:20260404T103212
CREATED:20210705T114627Z
LAST-MODIFIED:20211204T072953Z
UID:19798-1631273400-1631284200@marketing.com.au
SUMMARY:Senior Marketers Lunch: Marketing Journey from Start Up to Global Business
DESCRIPTION:AMI is excited to be presenting our latest Senior Marketers Lunch at Gallery\, Adelaide CBD. \nAs well as enjoying a delicious lunch with a 2-course meal and drinks\, Rachael Fahey\, General Manager – Marketing and Communications at SAGE\, will be sharing SAGE Group’s journey and key growth points of Marketing Strategy\, Brand Management\, Technology\, Industry and Audience Diversity\, Product Diversification and Skill Development. \nSAGE Group is a global company with a team of more than 500 people over two continents. As an integrated industrial digitalisation services provider\, SAGE has five specialist business units that combine their expertise to support clients to lead into the future on their digital transformation journey\, with the perfect balance of technology\, process and capability. \nPull out your diaries and make sure you secure your ticket now\, and get ready for a fantastic speaker\, plenty of networking opportunities and a delicious lunch.
URL:https://marketing.com.au/event/senior-marketers-lunch-marketing-journey-from-start-up-to-global-business/
LOCATION:Adelaide\, SA\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210913
DTEND;VALUE=DATE:20210915
DTSTAMP:20260404T103212
CREATED:20210705T114310Z
LAST-MODIFIED:20211204T072952Z
UID:19796-1631491200-1631663999@marketing.com.au
SUMMARY:Marketing Artificial Intelligence Conference
DESCRIPTION:MAICON is the one event you need to learn more about marketing artificial intelligence. We are bringing together the best in the industry to help you learn and grow\, and accelerate your marketing AI journey. \nWhy? Artificial intelligence is forecasted to have trillions of dollars in annual impact. Trillions! Yet most marketers still struggle to understand AI is and what it means for their organizations\, careers and clients. \nWe want to give you the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it. You are not behind; AI adoption is just getting started. \nAI does not replace humans in most instances. AI enhances your knowledge and capabilities. MAICON was created to help marketers take the initiative to learn and experiment with AI so you can: \n\nDrive revenue growth\nIncrease productivity and efficiency\nGenerate greater ROI on marketing spend\n\nIt’s time to start using and scaling artificial intelligence in your marketing. \nMAICON helps marketing leaders truly understand AI\, educate their teams\, garner executive support\, pilot priority AI use cases\, and develop a near-term strategy for successfully scaling AI. Join manager-level and above marketers and non-technical industry leaders at MAICON 2021. You do not need a background in analytics\, data science\, or programming to understand and apply what you learn. \nHundreds of your marketing peers will be gathering as we explore the next frontier in digital marketing transformation\, Sept. 13 -14\, 2021.
URL:https://marketing.com.au/event/marketing-artificial-intelligence-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210915
DTEND;VALUE=DATE:20210916
DTSTAMP:20260404T103212
CREATED:20210705T114050Z
LAST-MODIFIED:20211204T072951Z
UID:19794-1631664000-1631750399@marketing.com.au
SUMMARY:Healthcare and IT Marketing and PR Conference 2021
DESCRIPTION:As the Healthcare and IT Marketing Community (HITMC) waits for in-person events to open up\, we know the community is anxious to be together. So\, we have decided to host a 6-part Virtual HITMC Series of events throughout 2021. The best news is they’ll be FREE to attend. \nBased on the success from last year\, each of the 6 events will be a short 2.5 hours. There will be a keynote\, several TED-Talk style presentations\, and plenty of opportunity for attendees to interact. Plus\, we’ll be using a new platform with networking and connecting with attendees before\, during\, and after the sessions at its core. \nUnlike many virtual events where it’s faster to watch the recording\, Virtual HITMC 2021 will provide unique opportunities for attendees to engage with speakers\, sponsors\, and each other that won’t be available in the event recordings.
URL:https://marketing.com.au/event/healthcare-and-it-marketing-and-pr-conference-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210916T123000
DTEND;TZID=Australia/Melbourne:20210916T160000
DTSTAMP:20260404T103212
CREATED:20210705T115306Z
LAST-MODIFIED:20211204T072950Z
UID:19801-1631795400-1631808000@marketing.com.au
SUMMARY:E-mail Marketing Workshop
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/e-mail-marketing-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210923T100000
DTEND;TZID=Australia/Melbourne:20210923T120000
DTSTAMP:20260404T103212
CREATED:20210705T113550Z
LAST-MODIFIED:20211204T072953Z
UID:19790-1632391200-1632398400@marketing.com.au
SUMMARY:Picture This: Mastering Instagram for Business
DESCRIPTION:As one of Australia’s fastest growing social networks of our decade\, Instagram has risen to the top of the content food chain\, and is constantly adding new features and tricks for you or your business to explore. \nInstagram is a content and storytelling haven with a community of engaged users\, ample features and unique DNA that allows you to creatively share in real-time. \nIn this workshop\, you will learn about best practices\, strategies and actionable steps to begin leveraging Instagram for your business\, project or even your personal life. \nPlease note: \nThis workshop is highly interactive with group activities and discussions throughout. To participate you will need to: \n\nHave your camera turned on for the entire session\nHave an accessible microphone\nBe in a quiet\, well-lit space with minimal distractions\nStrong internet connection\n\n\n\n\nTakeaways\n\n\nLearn the fundamentals of a successful Instagram account.\nIdentify what makes a good Instagram post and learn how to stand out.\nHow to find the right hashtags and when to use them.\nLearn about Instagram Stories and how to leverage yourself in this area.\nUse Insights to measure the success of your Instagram account.
URL:https://marketing.com.au/event/picture-this-mastering-instagram-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210929
DTEND;VALUE=DATE:20211001
DTSTAMP:20260404T103212
CREATED:20210410T022716Z
LAST-MODIFIED:20210410T092207Z
UID:18971-1632873600-1633046399@marketing.com.au
SUMMARY:RESHAPE Virtual Summit 2021
DESCRIPTION:RESHAPE 2021\, organized by Insider\, is a global virtual summit exploring how to become a change agent with fearless luminaries from the world’s top brands. \nThroughout history\, times of crisis have inspired the world’s greatest creative and technological advancements while building community. \nJoin leading innovators from around the globe to discuss how the digital ecosystem can play a role in (re)shaping a better world.RESHAPE 2021\, organized by Insider\, is a global virtual summit exploring how to become a change agent with fearless luminaries from the world’s top brands. \nThey have already recruited C-Suite leaders\, international dignitaries\, industry luminaries\, creative visionaries\, and marketing trendsetters from brands like GSK Pharmaceuticals\, IKEA\, Unilever\, L’Oreal\, Booking.com and Ministers from New Zealand\, Taiwan\, Singapore and other huge names that they have yet to formally announce.
URL:https://marketing.com.au/event/reshape-virtual-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210930T080000
DTEND;TZID=Australia/Melbourne:20210930T170000
DTSTAMP:20260404T103212
CREATED:20210705T111901Z
LAST-MODIFIED:20211204T072953Z
UID:19786-1632988800-1633021200@marketing.com.au
SUMMARY:Retail Marketing Summit 2021
DESCRIPTION:The pandemic has reshaped how Australians engage with retail. Consumers are increasingly vocal about the qualities and standards they expect of brands\, and the tug of war between physical and online shopping continues to wage. The Mumbrella Retail Marketing Summit is where senior marketing leaders across FMCG and retail – plus the agencies they work with – come to discuss the trends and topics shaping the industry. The way retail brands communicate with consumers has fundamentally shifted – don’t miss your chance to navigate the path towards a new future of retail.
URL:https://marketing.com.au/event/retail-marketing-summit-2021/
LOCATION:Four Seasons Hotel Sydney\, 199 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210930T100000
DTEND;TZID=Australia/Melbourne:20210930T160000
DTSTAMP:20260404T103212
CREATED:20210705T113727Z
LAST-MODIFIED:20211204T072949Z
UID:19792-1632996000-1633017600@marketing.com.au
SUMMARY:Advanced Digital Marketing Bootcamp
DESCRIPTION:In this interactive one day bootcamp\, you’ll learn advanced digital marketing tactics\, and how to implement them effectively in order to drive more traffic\, leads\, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos\, real world examples\, and hands-on activities\, you’ll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills. \nMastering digital marketing will help you grow your business\, your skill set\, and your career. The techniques you’ll learn in this bootcamp can be applied immediately\, giving you a more solid grounding and practical experience than more introductory level workshops of this type.
URL:https://marketing.com.au/event/advanced-digital-marketing-bootcamp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211005
DTEND;VALUE=DATE:20211006
DTSTAMP:20260404T103212
CREATED:20210410T023148Z
LAST-MODIFIED:20210410T092207Z
UID:18976-1633392000-1633478399@marketing.com.au
SUMMARY:Global Marketing Awards 2021
DESCRIPTION:Global Marketing Awards 2021\, organized by Don’t Panic Events\, will take place virtually on Tuesday\, October 5. \nThe Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels\, regardless of where an entrant is located across the seven continents. \nThe awards will feature 36 categories\, and winners will be announced virtually on October 5\, 2021 in an online celebration of excellence. \nThe judging panel comprises of over 40 stellar experts\, many brand side marketers\, who know what it takes to shine and succeed in a competitive world. \nAll categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust\, credible and transparent two-step process\, involving pre-scoring and a judging session where the panel discusses each entry in detail. \nImportant Dates:\n\nEntry Deadline: 9 July\nJudging Session: 28 July\nShortlist Announced: 30 July\nAwards Ceremony:5 October
URL:https://marketing.com.au/event/global-marketing-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211005
DTEND;VALUE=DATE:20211007
DTSTAMP:20260404T103212
CREATED:20210919T041730Z
LAST-MODIFIED:20211204T072950Z
UID:20304-1633392000-1633564799@marketing.com.au
SUMMARY:Customer Service & Experience 2021
DESCRIPTION:You can no longer rely on product and price alone to win your customer’s loyalty. Times have changed\, and so have customer expectations. Customer service & experience is now the key brand differentiator that success hinges on. \n\n\n\n1 in 3 customers will leave a brand after just one bad experience. Not investing into world class service will be fatal. At every touchpoint\, you must implement\, refine and deliver experiences that delight your customers and win their loyalty. \nExceeding customer expectations is what will provide a competitive edge in 2022 – increasing satisfaction\, retention and revenue will be the bedrock of sustainable\, long-term success.  \nThat’s why Reuters Events: Customer Service & Experience is bringing together executives from the world’s most influential brands to set strategy that will set the benchmark for success in 2022 and beyond. Ensure your business is prepared to beat out the competition with the right tools\, real-world benchmarks and organizational strategies that will facilitate customer-driven growth.
URL:https://marketing.com.au/event/customer-service-experience-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Design,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211012
DTEND;VALUE=DATE:20211015
DTSTAMP:20260404T103212
CREATED:20210919T041928Z
LAST-MODIFIED:20211204T072954Z
UID:20306-1633996800-1634255999@marketing.com.au
SUMMARY:Strategic Marketing 2021
DESCRIPTION:There has been a macro shift in consumer-brand relationships. \nAnd consumers have never wanted to connect with brands more than they do today. \nBrands are now ingrained in culture\, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about\, they are demanding it and this has only accelerated throughout 2021. \nYour ability to align your marketing with the values of your customer will be a key differentiator in 2022. \nReuters Events: Strategic Marketing 2021 brings together the world’s most influential CMOs and marketing leaders to discuss the impact of brands on society\, leverage new digital touchpoints\, and unleash the opportunities that come with this shift in consumer-brand relationships. \nThis year\, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions\, interactive Q&A and polling\, the virtual expo\, discussion boards\, and roundtables\, for marketing professionals.
URL:https://marketing.com.au/event/strategic-marketing-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211012T080000
DTEND;TZID=Australia/Melbourne:20211014T170000
DTSTAMP:20260404T103212
CREATED:20210919T041233Z
LAST-MODIFIED:20211204T072952Z
UID:20302-1634025600-1634230800@marketing.com.au
SUMMARY:Inbound 2021
DESCRIPTION:INBOUND 2021\, is a fully immersive\, online experience\, that gives you access to transformative business trends\, proactive conversations\, and key actionable takeaways that future you will appreciate. Connect with leaders across industries and spark the catalyst that awaits you. Sessions were built with remote work in mind\, so you can learn from anywhere with audio sessions\, meetups and on demand content. Hear from Oprah Winfrey\, Spike Lee\, Tim Stokely and more.
URL:https://marketing.com.au/event/inbound-2021-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211020T080000
DTEND;TZID=Australia/Melbourne:20211022T170000
DTSTAMP:20260404T103212
CREATED:20210919T042229Z
LAST-MODIFIED:20211204T072949Z
UID:20308-1634716800-1634922000@marketing.com.au
SUMMARY:Button - The Content Design Conference
DESCRIPTION:At Button\, you’ll finally connect with folks who love content design and UX writing as much as you do. Hear from expert leaders\, beloved authors\, and inspiring new voices\, and take advantage of all Button has to offer: \n\nJoin the three-day live broadcast online.\nHang out in Button Slack with friends old and new.\nParticipate in live Q&A with speakers.\nAttend small-group Zoom calls.\nWatch the on-demand video library (for a whole year!).
URL:https://marketing.com.au/event/button-the-content-design-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211021T103000
DTEND;TZID=Australia/Melbourne:20211021T163000
DTSTAMP:20260404T103212
CREATED:20210705T115727Z
LAST-MODIFIED:20211204T072950Z
UID:19803-1634812200-1634833800@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nYou will  \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \n Key Takeaways:  \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211021T183000
DTEND;TZID=Australia/Melbourne:20211021T193000
DTSTAMP:20260404T103212
CREATED:20210919T040607Z
LAST-MODIFIED:20211204T072950Z
UID:20299-1634841000-1634844600@marketing.com.au
SUMMARY:Content marketing for brand authority and website traffic
DESCRIPTION:Harness the power of blogging as a way to engage your customers\, get found on Google and boost your brand reputation. You’ll learn from blog copywriter\, Kate Merryweather\, who has 20 years of experience in the field. \nIn this session\, Kate will show you how to get started blogging and what to blog about. She’ll also share her insights into writing quality blogs that your audience will read and share.
URL:https://marketing.com.au/event/content-marketing-for-brand-authority-and-website-traffic/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211022
DTEND;VALUE=DATE:20211023
DTSTAMP:20260404T103212
CREATED:20210919T043727Z
LAST-MODIFIED:20211204T072950Z
UID:20320-1634860800-1634947199@marketing.com.au
SUMMARY:Demand 2021
DESCRIPTION:Join us at DEMAND\, our single-day\, virtual event for B2B marketers who need to get closer to revenue. \nThe type of virtual event we’d want to attend ourselves. With big names and better topics. Plus new playbooks you can steal and implement tomorrow. \nMost of your buyers aren’t ready to buy right now. \nAnd if you’re only focused on the people who are\, you won’t hit your revenue goals. \nLearn from legit speakers so you can start creating demand and get closer to revenue.
URL:https://marketing.com.au/event/demand-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211025
DTEND;VALUE=DATE:20211030
DTSTAMP:20260404T103212
CREATED:20210919T043136Z
LAST-MODIFIED:20211204T072951Z
UID:20315-1635120000-1635551999@marketing.com.au
SUMMARY:GrowthHackers Conference 2021 - #GHCONF21
DESCRIPTION:For it’s 5th edition\, GrowthHackers Conference is bringing together the people behind the experimentation process in SaaS\, Mobile Apps\, Fintech\, E-Commerce and Services. Experts from these verticals will be sharing experiments they have tested across each lever in the AARRR funnel\, bringing actionable insights on how to structure and execute experiments across the entire customer journey. \nEach day will be focussed on an industry\, with mornings reserved for 5 AARRR free talks\, and the afternoons reserved for exclusive paid workshops to help companies from experimentation first steps up to advanced training. \nConfirmed Speakers \n\n Sean Ellis – Founder at GrowthHackers.com\n Kristina Quinones – Director\, Growth Marketing for WordPress.com at Automattic\n Jeremy Epperson – Founder and CEO at Conversion Guides\n Ramli John – Managing Director at ProductLed\n Ethan Garr – Growth Trainer and Coach at BreakoutGrowth.net\n Eric Keating – VP\, Marketing at Appcues\n Tiago Kasa – Sr. Growth Manager at Shapermint\n Imteaz Ahamed – Director\, DTC eCommerce at Reckitt Group\n Shanelle Mullin – Experimentation & L Analysis Lead at Shopify\n Guilherme Gomes – Commercia Growth Lead\, Nordincs – Volvo Cars\n Maja Arvidson – Commercial Growth Manager at Care by Volvo Nordics\n Vincent Tollesson – Commercial Growth\, Global Online Business at Volvo Cars\n… more soon!
URL:https://marketing.com.au/event/growthhackers-conference-2021-ghconf21/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211025T080000
DTEND;TZID=Australia/Melbourne:20211027T170000
DTSTAMP:20260404T103212
CREATED:20210625T071611Z
LAST-MODIFIED:20211204T072951Z
UID:19683-1635148800-1635354000@marketing.com.au
SUMMARY:Gartner IT Symposium/Xpo™ 2021
DESCRIPTION:Guiding CIOs and IT executives to accelerate digital business \n\n\nLast year was a catalyst that brought digital business innovation to the forefront of organizations. CIOs and IT executives were at the core of driving that innovation. 2021 is the time to build on your momentum to enhance customer engagement\, generate new revenue and serve customers and citizens. \nDigital business acceleration is execution at speed and we’re your co-pilot. \nPrioritize what to accelerate\, unlock resources for digital investments\, make meaningful cultural changes and so much more. No matter where you are on your digital business acceleration journey\, we’re here to help you get to your destination faster — with confidence. \n\n\n\n\n\n\n\n\n\n\n\nLeading today and tomorrow \nCIOs demonstrated outstanding leadership in 2020. This year\, build from that experience to embrace new approaches to leadership and strategic decision making to lead in a dynamic world. \n\n\n\n\n\n\n\n\n\n\n\n\nInnovative technologies \nWhat’s next in a changing world? Leverage emerging technologies to help shape alternative work styles\, flexible supply chains and innovatively automated actions through artificial intelligence. \n\n\n\n\n\n\n\n\n\n\n\n\nBusiness continuity \nShape technology to respond to adversity. Discover digital business strategic planning tools and techniques to achieve business continuity.
URL:https://marketing.com.au/event/gartner-it-symposium-xpo-2021/
LOCATION:International Convention Centre Sydney\, Darling Drive\, Darling Harbour\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211027
DTEND;VALUE=DATE:20211030
DTSTAMP:20260404T103212
CREATED:20210705T090102Z
LAST-MODIFIED:20211204T072949Z
UID:19767-1635292800-1635551999@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 70\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 27-29 Oct\, Ad World will stream 10+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n\nTHE ONLINE ADVERTISING EVENT OF THE YEAR\n\n\n\nLEARNING\nAttend a 3 day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\n\nNETWORKING\nThe networking event of the year: Meet the industry elite\, network with 70\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\n\nLEAD GENERATION\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world. \n\n\n\n\nCAREER DEVELOPMENT\nAd World is an IAB approved event that will work towards IAB Certified professional’s Continuing Education Credits.
URL:https://marketing.com.au/event/adworld-2021-3/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211027T120000
DTEND;TZID=Australia/Melbourne:20211027T130000
DTSTAMP:20260404T103212
CREATED:20210919T042718Z
LAST-MODIFIED:20211204T072954Z
UID:20313-1635336000-1635339600@marketing.com.au
SUMMARY:The 3P’s of Demystifying AI for Marketers: Webinar
DESCRIPTION:The topic for this session is not new\, but it’s one that continues to surface across the industry and is still causing us some confusion. And\, that topic is AI. \nThe term AI alone can be daunting\, over the years it’s become a marketing buzzword that a lot of businesses have claimed to have and do well. But what does it mean for you as a marketer and how can it help you drive efficiencies and effectiveness? \nWebinar key learnings: \nArtificial Intelligence (AI) is key to driving marketing efficiency and effectiveness today\, but there is also plenty of resistance. Instead of putting it all into the “too-hard” basket\, marketers need to understand that data\, combined with AI and machine learning technologies\, provides three key indicators that can help revolutionise marketing strategies: \n\n\nPatterns\n\n\nPreferences\n\n\nPredictions\n\n\nJoin Quantcast Chief Marketing Officer\, Ingrid Burton\, as she breaks down the essentials of AI for Marketers and explains each of the ‘3Ps’. \nIngrid brings a wealth of knowledge and experience to the table having led the marketing function for various global organisations operating within the AI\, machine learning\, SaaS and big data space.
URL:https://marketing.com.au/event/the-3ps-of-demystifying-ai-for-marketers-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211030T110000
DTEND;TZID=Australia/Melbourne:20211030T130000
DTSTAMP:20260404T103212
CREATED:20210919T042505Z
LAST-MODIFIED:20211204T072951Z
UID:20311-1635591600-1635598800@marketing.com.au
SUMMARY:Free Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\n\nBreak down the components of a digital marketing campaign. \n\n\nSurvey today’s digital marketing landscape and its career opportunities. \n\n\nLearn to approach a marketing campaign by identifying your objectives first. \n\n\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/free-intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211101
DTEND;VALUE=DATE:20211103
DTSTAMP:20260404T103212
CREATED:20210321T075239Z
LAST-MODIFIED:20210410T092207Z
UID:18769-1635724800-1635897599@marketing.com.au
SUMMARY:State of Search Conference
DESCRIPTION:Join us November 1-2\, 2021 for State of Search\, a digital marketing virtual conference like no other. The State of Search offers the best\, brightest\, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing\, from all over the world\, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence — whether you’re in-house\, in an agency\, or in business for yourself. \nThis is THE conference to learn from the actual practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you\, your company\, or your clients. \nSpeakers\nSpeaker submissions are now open! \nNot ready to register yet? Consider this. \nNo matter where you are in your online marketing journey\, from digital newbie to digital veteran\, State of Search offers a Texas-sized dose of insight and inspiration from leading marketing pros\, including: \n\nExtensive programming on SEO\, local SEO\, PPC\, and social media marketing\nVirtual conference sessions\, held online\, with access to all of the recordings and our learning platform.\nNetworking opportunities through separate online “rooms”.\nIndustry experts from all across the world at a fraction of the cost of other national conventions\n\nThere’s nothing like State of Search. Join us from the comfort or your office or home office at  the premier virtual digital marketing conference online.
URL:https://marketing.com.au/event/state-of-search-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211108T180000
DTEND;TZID=Australia/Melbourne:20211108T193000
DTSTAMP:20260404T103212
CREATED:20210919T040215Z
LAST-MODIFIED:20211204T072953Z
UID:20295-1636394400-1636399800@marketing.com.au
SUMMARY:Rethink Marketing
DESCRIPTION:Our world has been through rapid changes. Everything is different\, so is Marketing. \nThe days of “one-size-fits-all” marketing are gone! \nJoin us for a memorable and engaging experience to RETHINK MARKETING and learn strategies that drive BUSINESS RESULTS in the 21st century and beyond. \nThis is an excellent opportunity to upgrade your marketing skills and ensure your business is outperforming well in the medium and long run.\n \nWorkshop Content  \n\n\n\nThe Power of Purpose\nBrand x Branding\nThe Old Marketing\nMarketing Reset\nHANDS-ON: The Guide to Create Purposeful Content\n\n\n\nWe look forward to seeing you there!
URL:https://marketing.com.au/event/rethink-marketing/
LOCATION:Enterprize Tasmania\, Level 5\, 24 Davey Street\, Tasmania\, TAZ\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Tasmania
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211109
DTEND;VALUE=DATE:20211111
DTSTAMP:20260404T103212
CREATED:20210321T075621Z
LAST-MODIFIED:20210410T092207Z
UID:18771-1636416000-1636588799@marketing.com.au
SUMMARY:SMX Next: Forward-Thinking Search Marketing Training
DESCRIPTION:The future of search is here\, with more game-changing developments just around the corner. \nAI and machine learning have already become part of both paid and organic search performance. Commerce platforms are just as powerful as the traditional search engines for driving sales. And new ways to deliver content across search and social platforms are giving creative marketers more options for driving engagement. \nSMX Next explores these next-generation strategies\, equipping you with emerging tactical approaches and expert insights into how to plan… so the next big disruption doesn’t catch you off guard. \nAgenda\nProgram details will be posted in early 2021. All sessions will be available for viewing live or on-demand\, so you can train at your convenience. \nCertificate Of Completion\nWhen you attend SMX\, you’re making a commitment to further your career. That kind of initiative deserves recognition! Attend this event in its entirety to receive your very own Certificate of Completion and a digital badge\, perfect for posting to your social profiles and website. \nUse your Certificate of Completion to: \n\nVerify to your manager that you attended the event\nDemonstrate your knowledge of the latest industry topics and trends\nBeef up your CV and resumé\nShowcase your involvement in the search marketing community
URL:https://marketing.com.au/event/smx-next-forward-thinking-search-marketing-training/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211110
DTEND;VALUE=DATE:20211111
DTSTAMP:20260404T103212
CREATED:20211009T083244Z
LAST-MODIFIED:20211204T072953Z
UID:20453-1636502400-1636588799@marketing.com.au
SUMMARY:Programmatic Pioneers Summits
DESCRIPTION:Programmatic Pioneers is the only summit bringing together 300+ programmatic marketing & media executives from Asia’s leading advertisers. \nYou’ll get action-packed stories\, disruptive strategies\, strategic conversations\, and connections with top minds at Asia’s most successful brands\, agencies and publishers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business. \nIt is quite simply\, THE meeting place to benchmark your business with the best\, and shape the future of your industry. \n\n\n\nJoin us at Programmatic Pioneers APAC to learn how innovative brands like Carousell\, Spotify\, IBM\, GSK\, Legoland and many others are optimizing their data to deliver the most accurate audience segmentation across channels through programmatic spend. \nThe programmatic value chain is complex. Issues relating to price and data transparency\, data privacy and ad fraud present brands with daily challenges. And with a shortage of talent companies aren’t sure whether to keep this function in-house or outsource it altogether. Attending Programmatic Pioneers APAC will help you untangle some of these complexities and ensure you walk away with proven strategies to unlock your programmatic potential.
URL:https://marketing.com.au/event/programmatic-pioneers-summits/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211111
DTEND;VALUE=DATE:20211112
DTSTAMP:20260404T103212
CREATED:20210410T023341Z
LAST-MODIFIED:20210410T092207Z
UID:18978-1636588800-1636675199@marketing.com.au
SUMMARY:Global Content Awards 2021
DESCRIPTION:Global Content Awards 2021\, organized by Don’t Panic Events and the 2021 Winners will be announced via a virtual awards ceremony on Thursday\, November 11. \nThe Global Content Awards celebrate excellence in content marketing and rewards agencies and in-house teams across the world who are creating high-quality\, valuable content that attracts\, informs\, engages\, and retains an audience to ultimately deliver traffic and profit. \nThere are a number of categories open to entry\, which will be judged by a panel of industry experts in a rigorous two stage judging process. You can find more about the entry process here. \nEntries are welcomed from businesses based in any country or region and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nAll categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust\, credible and transparent two-step process\, involving pre-scoring and a judging session where the panel discusses each entry in detail. \nImportant Dates:\n\nEntry Deadline: September 10\nJudging Session: September 29\nShortlist Announced: October 1\nAwards Ceremony: November 11
URL:https://marketing.com.au/event/global-content-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211114T200000
DTEND;TZID=Australia/Melbourne:20211114T210000
DTSTAMP:20260404T103212
CREATED:20211114T115425Z
LAST-MODIFIED:20211204T072955Z
UID:20644-1636920000-1636923600@marketing.com.au
SUMMARY:Your Next Career Move: UX Design
DESCRIPTION:Are you considering a career change to UX? Does it seem like a lot to take in? Switching careers can feel daunting and kudos to you for stepping up to this challenge. Luckily\, you won’t be alone. In this event\, you’ll get the push you need to start and excel in your expedition. \nFor starters\, we’ll look into how UX would make sense for you depending on your background and where you’re starting from. Then we will move on to the 4 main fields of UX\, how deep you need to get into them depending on your background\, and why they represent the backbone of everything you’ll do and learn throughout your career. \nCount on having a sneak peek of what it is like to be a UX designer\, obstacles you can expect along the way\, and how to overpower them. Tune in for a revelation: Serial Hero – a series of secrets and time-savers for UX designers – is launched. \n\n\n\nTakeaways\n\nWhat awaits you in your UX journey \n\nKnow your why – what motivated you to go into UX\nWhat a UX designer does\nWhat will you do\n\nThe 4 building blocks of UX \n\nDesign\nPsychology\nDevelopment\nUsability
URL:https://marketing.com.au/event/your-next-career-move-ux-design/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211115
DTEND;VALUE=DATE:20211117
DTSTAMP:20260404T103212
CREATED:20210919T035535Z
LAST-MODIFIED:20211204T072951Z
UID:20291-1636934400-1637107199@marketing.com.au
SUMMARY:EcomWorld
DESCRIPTION:The entire ecommerce world is coming together online to share exclusive knowledge\, tactics and actionable strategies on how to build\, operate\, and scale profitable ecommerce businesses in 2021. \nThis isn’t your typical virtual conference. Ecom World is gathering the world’s most innovative founders\, brightest minds and trailblazing DTC brands for two days of masterclasses and networking – all from the comfort of your home. \nOur speakers are masters of their craft and are handpicked to share their proven blueprints to success. Join them and 40\,000+ attendees for 10+ tracks of in-depth speeches\, panels\, workshops & live Q&A sessions on 15-16 November. \nInterested in growing your brand\, increasing your sales and making 2021 your most profitable year yet? This event is for you.
URL:https://marketing.com.au/event/ecomworld-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Online,Website
END:VEVENT
END:VCALENDAR