Marketing.com.au

Digital Marketing for Financial Services Summit
2020-11-17 08:00 - 2020-11-18 17:00 (Australia/Melbourne) | Online
NETWORK WITH INDUSTRY LEADERS AND TRANSFORM YOUR MARKETING STRATEGY!

The 7th Annual Digital Marketing for Financial Services Summit New York is the only virtual event for marketers in financial services to connect with hundreds of like-minded peers to discuss marketing innovation, automation, and ROI optimization.
Hear from leading speakers from award-winning companies including Wells Fargo, Charles Schwab, BMO, Bank of America, Liberty Mutual, PGMI Investments and many more!
Take advantage of this virtual interactive environment to join thought leaders, experts and professionals from across the world to share best practices and upgrade your digital marketing strategy.

NORTH AMERICA’S DIGITAL MARKETING FINANCIAL SERVICES LEADERS

Discover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve, with crucial insights to maximize digital ROI and drive brand engagement. Learn how to implement proven strategies thanks to challenging case studies and exclusive panel discussions. Meet with 40+ senior digital marketing leaders and benchmark your marketing plans against them.

Digital Summit At Home
2020-11-17 08:00 - 2020-11-19 17:00 | Online
Join us for this 3-day, fully interactive online event with awesome learning and networking opportunities brought right to your living room, office or wherever you choose to join.

More than 30 practical sessions over 3 days! Topics include:

This is Marketing: A live Q&A with Seth Godin
Who’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience
Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success
Content Promotion Tactics for Links, Leads and Likes
Marketing to the CFO: The Way Back to Value for Marketers
#BrandTwitter: Become Worth Following on Twitter
Social Media & The Age Of Uncertainty
How to Go From a Regular Brand YouTuber to a COOL Brand YouTuber
Advanced Email Marketing: Tactics to Build Robust Email Programs
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

Grow your influence
2020-11-17 08:00 - 2020-11-20 17:00
Embrace new thinking

Influencer marketing has become one of the fastest-growing areas of e-commerce. We’re here to dispel any misconceptions and ensure your next campaign delivers impressive results.
We’ll help you to strategically embrace creators with integrated and profitable influencer marketing campaigns. Split over four afternoons, our carefully curated agenda will guarantee you walk away feeling educated and inspired.

6-minute shorts and interactive sessions

Choose from over 30 hours of content that has been expertly programmed with you in mind. With new six-minute shorts (yes, just six), panel discussions, interactive masterclasses, and a handful of solo presentations, you’ll soon have your calendar crammed.
Show content will broadcast in the late afternoon from 2pm GMT. Whether you’re based in the UK, South Africa or USA, you’ll be able to participate.
All sessions will have an experienced, industry figurehead as MC and there will be a live Q&A.

Interactive masterclasses: solve your challenges

Choose from a number of interactive masterclasses that aim to tackle challenges that brands and retailers have either on a local or global level whilst navigating the influencer marketing channel.
Although seats will be limited, our trusty journalists will be providing a digest of the discussion, challenges and outcomes for publication on Talking Influence.

Educational webinar: Converting visitors to leads
2020-11-17 10:00 - 11:00 | Online
On 17th November, Zoho’s hosting a free, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week.
Why attend:

Learn easy to-replicate, step-by-step processes to optimize webforms and CTAs.
Learn basics and best practices for using website analytics to increase conversion rates.
Ask questions and receive answers in real-time.

IoT Tech Expo Europe 2020
2020-11-24 08:00 - 2020-11-25 17:00 | Online
Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing, Transport, Health, Logistics, Government, Energy and Automotive, this conference is not to be missed.
5 co-located events. 21 conference tracks. 8,000 attendees. 500+ speakers. 300+ exhibitors.
Arriving in Amsterdam on the 24-25 November 2020, the Europe event will host 5 co-located events covering IoT, 5G, AI , Big Data, Cyber Security, Cloud and Blockchain, with 8,000 attendees expected to attend including IT decision makers, developers & makers, OEM’s, government and council officials, automotive exec’s, operators, technology providers, investors, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences.
This year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities, Developing for the IoT, Connected Industry, Enterprise IoT Solutions, Smart Buildings & Energy, Data Analytics for AI & IoT and IoT Innovations & Solutions.
Key topics examined include: Digital Transformation, Data Analytics, IIoT & Smart Manufacturing, Connected Environments, Developing for the IoT, Process Optimisation, Sensor Deployment, Connectivity Considerations, 5G & Future Connectivity, Security & Standards, Cloud Computing, Autonomous Transportation, Device & Asset Management, Connected Fleets & Smart Logistics, R&D, Smart Energy & Enterprise Sustainability, Industry Collaborations & more.

Getting Started with Zoho One
2020-11-24 10:00 - 11:00 | Online
On 24th November, Zoho’s hosting a free, educational webinar on the basics of Zoho One. Zoho experts will discuss an overview of the product and share tips and tricks to help you optimize your business. They’ll show you the benefits of using one integrated platform of apps to run your business. Bring all your questions!
Why attend:

Get an overview of Zoho One.
Learn tips and tricks for running your business completely online.
Ask questions and receive answers in real-time.

Marketing Your Business
2020-12-01 18:00 - 19:30 | Online
Whether you are an established business or just starting out, this workshop is an essential part of your business tool kit and crucial to your success.
Learn to:

Set marketing goals that work
Choose the right activities for your business
Use market research and maximise customer service
Make the most of marketing processes and systems
Develop an effective marketing action plan
Attract and keep customers coming back
Get your business noticed
Maximise social media

Keys to Driving Webinar & Digital Event Registration
2020-12-03 11:00 - 14:00 | Online
In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them.
Join us for “Keys to Driving Webinar & Digital Event Registration” and learn best practices that have helped companies build their audiences from tens to thousands, including:

How to optimize your email invitations
Picking subject lines and titles
Best days to promote your events
Strategies for A/B testing your promotions

It’s time to find your audience, register now and learn how.

Advertising Week Briefings: 5 Things in Sports
2020-12-03 18:00 - 19:00 | Online
n partnership with Advertising Week APAC, and Pause Festival, this month we will be diving into the fascinating and challenging world of Sports Marketing:
Advertising Week Briefings 5 Things: Sports.

Liz Kozmevski – Senior Manager of Marketing at Australian Grand Prix Corporation. Building brands and meaningful connections through data and insights is at the core of everything Liz does. As a marketing leader, Liz has worked on global brands in sport, major events and tourism in Australia and the USA, developing award winning campaigns for the likes of Hilton. At the Australian Grand Prix Corporation, Liz oversees the marketing and audience strategy for two world class sporting brands and events, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix.
David Currie – Head of Partnerships Sales for Melbourne City FC. David is responsible for driving commercial value for partners, inspiring fans to [re]discover brands through a new lens by developing integrated campaigns and creating more impactful experiences. David joined Melbourne City FC in 2019, from Seven West Media where he was responsible for leading media partnerships for some of the networks key brands, and prior, spent several years at the BBC developing global ad funded content solutions for the likes of Top Gear, BBC Sport, and BBC.com. A native of Scotland, David has worked with some of the most highly regarded brands in the US, UK and Aus. He is a Marketing Academy Scholar, and sits on the club commercial group for the A-League.

Advertising Week Briefings 5 Things is presented by Lucio Ribeiro, marketing consultant and RMIT and Deakin Lecturer of Market Insights, Digital Marketing and A.I., the Advertising Week Briefings: 5 Things, are monthly sessions where experts in different categories and verticals respond to five questions about their industry.
Packed with category insights and educative content, these sessions are ideal for:

future leaders looking to understand category dynamics
brand managers
technology professionals
marketers and agencies

Come along for an evening full of exclusive and remarkable opportunities to learn.

Marketing Boot Camp
2020-12-08 - 2020-12-12 | Online
Marketing is the fuel for your business!
The hard part of being a small business owner is you have more tasks than time and money.
You want to be a better marketer for your business but you don’t know where to start, and hiring a marketing professional is way too expensive.
The Empower Team knows how you feel.
That’s why we created the Marketing Boot Camp.
What is Marketing Boot Camp?
FREE One of a Kind Marketing Event.
Over 20 Marketing Professionals.
$1025 Value in Free Bonuses.

The Gartner Top Marketing Predictions for 2021 and Beyond
2020-12-08 03:00 - 17:00 | Online
Predicting the future during unprecedented global change has never been more difficult. Yet, the need for vision, innovation and transformation has never been more pronounced. COVID-19 reshaped the lives of customers and employees, demands on businesses and brands, and the landscape in which we operate. This complimentary webinar projects a future of marketing based on a present filled with uncertainty.

Search Marketing Expo SMX 2020
2020-12-08 08:00 - 2020-12-09 17:00 | Online
Expert-Led Search Marketing Training & Workshops
Join us online, December 8-9, for actionable tactics & virtual networking
Invest in your company and yourself: Attend Search Marketing Expo for the actionable tactics and strategies that drive more traffic, conversions, and ROI. Join us online December 8-9 to access our largest virtual conference ever: 45+ tactic-rich sessions, empowering keynotes, and invaluable community networking — all for just $149!
Here’s a look at what’s in store:
All-new agenda
Everything you need to succeed in the “new normal”, where paid search budgets are crunched, organic reach is more important (and more cost-effective) than ever, and major changes to how Google handles content present major challenges… and opportunities… all programmed by the Search Engine Land experts.
4 content tracks
Organic. Paid. Technical. Solutions. Dive deep into your specialty or cross-train on them all. All sessions will be available for viewing on-demand after the event so you can watch and rewatch at your convenience!
Interactive learning
Sessions will feature live Q&A with the speakers so you can learn even more. Still have questions? Stick around for Overtime — interactive video meetings with speakers that follow each session. This is your chance to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Forward-thinking keynotes
Kickstart each day with inspiring keynotes from search marketing experts that will prepare you for a profitable 2021.
Community networking
Connect with like-minded attendees at our virtual Birds of the Feather roundtables and 1:1 networking. Meet marketers from around the world who share your professional interests and are excited to talk shop and trade ideas.
Hands-on workshops
Bundle your All Access pass with a two-day, post-conference workshop for the ultimate SEO and SEM training experience and additional savings. (Workshops take place online the following week, December 15-16.

Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing
2020-12-08 13:00 - 17:00 | Online
The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features, stats, and benefits, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey. Join Tyler Lessard, host of the Creating Connections show and VP Marketing at Vidyard, to learn how to unlock the power of video-based stories to pique curiosity, build rapport, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.

The Virtual MarTech Exchange Summit
2020-12-08 15:30 - 20:30 | Online
Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.
We will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?
Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.

How the biggest search engine can help YOUR small business grow
2020-12-08 19:00 - 20:30 | Online
You’ll know Google as the biggest search engine on the planet, but did you know that it has plenty of features that can really enhance your business’s online presence? Not only are these tools free, but they are actually really simple to use- once you know about them! In this webinar, we’ll be covering everything you need to know to help Google help you, including Google My Business features and how they can help you show up on the first page of Google’s search results.

Healthcare automation from Machine Learning to AI MasterClass
2020-12-09 - 2020-12-11 | Online
This 3-day online live course is intended to go through the complete roadmap that leads to the immense universe of Artificial Intelligence. It starts from ground zero, a quick overview of basic statistics and data analysis, pillars upon which both “supervised” and “unsupervised” Machine Learning evolved and became at their turn the inevitable backbone for all Artificial Intelligence algorithms behind successful AI applications. In parallel to dozens of step-by-step case studies, the workshop will explore simultaneously, and under different angles, all Machine Learning algorithms applied to the famous generic must-know case study “Iris Flowers”, as well as on “Pulse”, a real healthcare data set related to hospitalized patients. This exclusive approach will allow participants to compare all solutions and adapt the exact one that fits their needs in real life.

Restart Your Career: Data Science
2020-12-10 09:00 - 10:00 | Online
Data Scientists are one of the hottest properties in technology. Skills are in high demand and a lack of skilled professionals is driving salaries and consultancy fees higher than ever before. Curious about the role of Tech’s Most Wanted role, Data Scientists at different companies? Wondering where and how most data scientists start their careers & why they hold the highest demand tech job? Interested in hearing the diversity of paths & experiences data scientists take?
In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Data Science industry, what you can expect to be paid throughout your career and key areas of growth within the industry.

Takeaways
In this session, we will cover:

The current landscape of data science and available opportunities
Possible career paths and roles in data science
Skills required to land a job in data science
Misconceptions about software engineers
Useful resources and materials for aspiring data scientists

Marketing Planning Friday Forum
2020-12-11 | Online
Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable.
The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you’ll thank yourself on the other side.

Marketing Planning Friday Forum
2020-12-11 11:30 - 17:00 | Online
The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you’ll thank yourself on the other side. Sponsored by ZoomInfo.
Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable.
Register to attend and you’ll get three educational sessions, live Q&A, and resources.
Can’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.

Making the Leap: Breaking into UX Design
2020-12-15 15:00 - 16:00 | Online
UX designers are in great demand these days. Why? What is UX design? Why is good UX design important? What skills are required of a good UX designer? There is much confusion about what good UX designers do and the roles they should play in organizations.
Join General Assembly for a panel of incredible community leaders about the various paths available to User Experience Designers – from agency to freelance, to in-house, the skills companies look for in a hire, and the resources to get you started.
Bring your questions for our panel of UX Design pros. They will give you insight into their roles, help you understand what is needed to get there, and, just maybe, inspire you to make a change.
What You’ll Take Away:

What the day-to-day of a User Experience Designer looks like
Various career paths
Top skills needed to succeed
The best communities to meet other design and research folks
The ups and downs of this career

Digital Marketing for Small Business
2020-12-16 19:00 - 20:30 | Online
Sign up for this class if you are a small or medium business owner, or want to expand your knowledge and understanding of:
– Social Media Marketing
– Email Marketing
– Google Ads
– SEO
– Reputation Management
– Content Production
– Website Optimization
– ADA / Accessibility for Websites
– Inbound Marketing
– Lead Generation
– Much more
If you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert, this free course is the best way to get started!

About Your Host:
Carlos Zuluaga is an entrepreneur, digital marketing enthusiast, and educator. For the past 10 years, he has become the go-to speaker and teacher for organizations like the American Marketing Association, PPAI Expo, Florida Restaurant Lodging Association, Greater Hollywood Chamber of Commerce, Greater Fort Lauderdale Chamber of Commerce, Hallandale Beach Chamber of Commerce, Dania Beach Chamber of Commerce, and other business organizations, especifically in South Florida.
Owner of multiple businesses, Carlos knows that it takes to take an idea from start to finish, and what is even better, how to grow it into a successful venture through marketing, innovation and technology.

Google Analytics 102 - Setting Goals, Tracking Data and Analyzing Reports
2021-01-05 13:00 - 13:30 | Online
Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data, and applied the suggested action items, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business.
Google Analytics is a fantastic tool. Best part is, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience.
In this continuation webinar, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports.
You’ll also learn the importance of:

Analytics
How to create SMART goals
Asking the right questions of your data based on the goals you create

Digital Toolkit 2020: Digital Expert Panel Q&A
2021-01-06 13:30 - 14:30 | Online
This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online.

Digital Expert Panel Q&A Session
Are you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts.
Put us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time, it is essential that we are all here to support one another. We will have a range of experts on hand every session, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online, every Wednesday.

Innovation & Connection Online
2021-01-07 08:00 - 2021-01-11 17:00 | Online
The power of CONNECT is now at your fingertips
We’ve hosted 100s of in-person summits, brought together countless executives, facilitated 10,000s of news partnerships, and transformed the marketing landscape. Now, we’re doing it all online.
The Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges.
Over 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate.
Exclusive Swag – Since it isn’t quite safe to treat you to a high class hotel, enjoy some high class swag.
Key Themes

Driving Team Performance Through the Institution of Standards & Procedures
Shattering Traditional Marketing Limitations With Emerging Technology
Cultivating Loyalty by Prioritizing the Customer Experience
Hitting Your Profit Goals Through Marketing & Sales Alignment
COVID-19 Impacting Marketers Across the Globe

Internet Marketing Fundamentals
2021-01-08 | Regus – Melbourne, 180 Lonsdale Street, Melbourne, VIC, 3000, Australia
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Module One: SWOT Analysis in Marketing
● Strength
● Weaknesses
● Opportunities
● Threats
● Case Study
● Module One: Review Questions
Module Two: Marketing Research
● Consume All Media
● Finding the Right Price
● Product Development and Improvement
● Identify Your Target Audience
● Case Study
● Module Two: Review Questions
Module Three: Real Time Marketing
● Dynamic Content
● Engagement Builds Followers
● Constant Readiness and Monitoring
● The Time the Place and the Media
● Case Study
● Module Three: Review Questions
Module Four: Brand Management
● Every Interaction Counts
● Consistent Through all Media
● Unique Qualities
● Needs to be Actively Managed
● Case Study
● Module Four: Review Questions
Module Five: Social Media (I)
● You are Building a Community
● A Personal Touch
● Brand Champions
● Make it Easy to Share
● Case Study
● Module Five: Review Questions
Module Six: SEO Basics
● Relevant and Original Content
● Keywords
● Value Proposition
● Linking
● Case Study
● Module Six: Review Questions
Module Seven: Social Media (II)
● Content is King
● Blog and Interact
● Webinars
● Constant Monitoring
● Case Study
● Module Seven: Review Questions
Module Eight: Website Characteristics
● SEO Optimization
● Landing Page
● Analytics
● Mobile and Tablet Friendly
● Case Study
● Module Eight: Review Questions
Module Nine: Capturing Leads
● Lead Management and Generation
● Give Something Away
● Quality vs. Quantity
● Capture Repeat Customers
● Case Study
● Module Nine: Review Questions
Module Ten: Campaign Characteristics
● Tailored for Your Audience
● Use Powerful Words
● The 4 W’s of a Campaign
● Monitor and Tweak
● Case Study
● Module Ten: Review Questions
Module Eleven: Wrapping Up
● Words from the Wise
● Review of Parking Lot
● Lessons Learned
● Completion of Action Plans and Evaluations
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
● SWOT Analysis in Marketing
● Marketing Research
● Real Time Marketing
● Brand Management
● Social Media (I)
● SEO Basics
● Social Media (II)
● Website Characteristics
● Capturing Leads
● Campaign Characteristics
Certification
Once after the training you receive course completion certificate from Mangates
Who Can Attend?
Anybody who is interested in learning Internet Marketing Fundamentals Skills

Email marketing & copywriting basics
2021-01-10 09:00 - 10:30 | Online
It is not enough to be a good writer. Many good writers do not have great cash flow because they are not able to sell. Writing that sells is an art in itself. Some of the topics include:

Significance of email marketing
Episodic approach
Writing strategies for email marketing
Content

Power BI - Deep Dive Sales Analytics and Visualisation
2021-01-11 09:00 - 13:00 | Online
Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis

About the training

Instructor led online training
8 hours session
Interactive Q & A

Learning Outcomes

Create an in-depth analysis and dynamic visualizations on sales data
Discover advanced DAX functions to create measures and calculations to perform advanced analysis
Discover buying patterns, profit margins and other useful insights into sales, customer and inventory transactions

What We Cover

Step by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.
How to Install and Get Started with Power BI.
Data Preparation in Excel for your sales data model.
Importing your sales data from Excel into Power Query Editor.
Data Preparation (Cleaning and Transformation) in Power Query Editor.
Create your Data Model for your Sales, Customer and Inventory analytics
Use DAX functions to create measures for various calculations
Create Visualisations for insights on Sales, Customers and Inventory
Apply Time Intelligence to make reports dynamic

Prerequisites

Delegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)
Resource files for the training will be sent to delegates prior to training
Delegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own

Instructor – Arno Wakfer CA, FMVA, CBCA
Career Experience

5 yrs Commercial Finance
International Exp in South Africa & Australia
CFO at Top rated Business School in Africa (GIBS)
Led Finance teams at global giants like Dimension Data & Autodesk
General Management exp having managed two businesses in Australia

2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress)
Qualification and Education

Chartered Accountant with CA ANZ
Certified Financial Modeller and Valuation Analyst with CFI
Certified Banking and Credit Analyst with CFI

How to Move From Pitching Products to Marketing Your Point of View
2021-01-12 14:00 - 15:00 | Online
Join April Dunford Backstage for a lively 20-minute “how-to” presentation, followed by 40 minutes of Q&A, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market, and make it clear that your brand is the superior choice.
In this follow-up to April Dunford’s B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.)
In 20 jam-packed minutes, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market, while positioning your offerings as the superior option.
Following the presentation, April will open up the floor for 40 minutes of Q&A.
You’ll learn:

How positioning forms the underpinning of a good Point of View narrative
How to structure a narrative around your Point of View that helps customers make informed purchase choices
How to execute on that Point of View across both sales and marketing

What Entrepreneurs Should Know About Intellectual Property Rights
2021-01-14 07:00 - 08:00 | Online
One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property, which refers to creations of the human mind, includes patents, trademarks, copyrights, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive, there are low-cost strategies that new entrepreneurs should consider using.
In this live webinar, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson, an industry expert, consultant, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.
They’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:
– Creating a trademark strategy for names, logos, and brands.
– Using copyrights to protect works and combat copycats online and elsewhere.
– Deciding how to protect your inventions with patents.
– Determining when to use trade secrets to protect confidential information.
– Finding intellectual property lawyers at any budget level.
Kanika Tolver is the CEO and founder of Career Rehab, LLC in Washington, DC, where she helps clients transform their careers with coaching programs, events, webinars, and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker, and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post, and a variety of radio interviews and podcasts.

SEO Simplified in 30 Minutes
2021-01-14 14:00 - 15:00 | Online
Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso, of Roovio Digital Marketing, maintains that 80% of good SEO habits come down to just four words, “They ask, You Answer”, and in this eye-opening presentation will explain what this means to your business and how to apply it.
Join Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results.
You’ll learn:

The important steps that you can take to evolve your website optimization and achieve greater online visibility
How successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top
Mike’s favorite tools for keyword and content research, social media, and more
