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DTSTART;VALUE=DATE:20200110
DTEND;VALUE=DATE:20200111
DTSTAMP:20260404T093853
CREATED:20191228T053548Z
LAST-MODIFIED:20200222T051738Z
UID:14639-1578614400-1578700799@marketing.com.au
SUMMARY:Internet Marketing Fundamentals 1 Day Training in Sydney
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
URL:https://marketing.com.au/event/internet-marketing-fundamentals-1-day-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200113T080000
DTEND;TZID=Australia/Melbourne:20200113T170000
DTSTAMP:20260404T093853
CREATED:20191228T053946Z
LAST-MODIFIED:20200222T051738Z
UID:14642-1578902400-1578934800@marketing.com.au
SUMMARY:Blast Off Workshop (Sydney)
DESCRIPTION:Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available\, it can be overwhelming to try and stay up to date with what’s working right now. \nThe Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity\, focus and direction. \nThe job of your marketing is not to be annoying\, sleazy or convincing. The purpose of marketing is to be educational\, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!
URL:https://marketing.com.au/event/blast-off-workshop-sydney/
LOCATION:Basic Bananas Headquarters\, Northen Beaches\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200115T090000
DTEND;TZID=Australia/Melbourne:20200115T123000
DTSTAMP:20260404T093853
CREATED:20191228T054408Z
LAST-MODIFIED:20200222T051738Z
UID:14649-1579078800-1579091400@marketing.com.au
SUMMARY:Digital Marketing Workshop
DESCRIPTION:Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming. \nIts time to change that! 2020 is a brand new decade and its time to take your business to the heights you know you can take it to! Come along to a small mastermind group where you will learn how to make digital marketing easier and more manageable. I will give you the mindset\, the tips\, tricks and tools to make sure you get a great start to the rockin 20s! \nOnce you have some brand new knowledge and tools up your sleeve we will mastermind each business to make sure you leave with some actionable items! There is no point in new knowledge unless you take A C T I O N! \nThere will be tea\, coffee\, and light refreshments available as the morning can be quite intensive! The mastermind will be held at my office in Willow Vale in the gorgeous hinterland of the Gold Coast so you can leave all your worries behind and spend some time working on your business! \nBook today as spaces are limited!
URL:https://marketing.com.au/event/digital-marketing-workshop/
LOCATION:Willow Vale\, Queensland\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200118
DTEND;VALUE=DATE:20200119
DTSTAMP:20260404T093853
CREATED:20191228T053310Z
LAST-MODIFIED:20201002T042224Z
UID:14631-1579305600-1579391999@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.\n\n\n\nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar.\nSuitable for business owners or employees looking to accelerate their digital marketing knowledge.\nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America.\nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs.\n\nTHE DAY’S CONTENT INCLUDES\n\nUnderstanding your audience: Demographics & Building a Reporting Framework.\nLaunching a website: choosing web platforms\, domain names\, hosting.\nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques.\nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads.\nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure.\nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll.\nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More.\nEmail marketing: Mailchimp campaigns and automation.\nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200118T080000
DTEND;TZID=Australia/Melbourne:20200118T170000
DTSTAMP:20260404T093853
CREATED:20191228T053116Z
LAST-MODIFIED:20200722T233902Z
UID:14629-1579334400-1579366800@marketing.com.au
SUMMARY:Create a Content Marketing Strategy in One Day
DESCRIPTION:Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing\, with 1 in 5 professionals using it as their number one approach ( Smart Insights\, January 2018). \nSo why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? \nIn this full day bootcamp you’ll get your hands dirty using popular content marketing tools\, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives\, social media campaigns\, through to measuring effectiveness. During the day\, you will deep dive into current tools and updates on emerging content marketing trends. \nThis workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
URL:https://marketing.com.au/event/create-a-content-marketing-strategy-in-one-day/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200119T093000
DTEND;TZID=Australia/Melbourne:20200119T163000
DTSTAMP:20260404T093853
CREATED:20191228T052349Z
LAST-MODIFIED:20200222T051725Z
UID:14623-1579426200-1579451400@marketing.com.au
SUMMARY:Instagram\, Influencers & Content
DESCRIPTION:There’s a breakfast blog in Sydney with more Instagram followers than Kia\, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible? \nShow\, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders\, commercial and not-for-profit organisations. \nThe brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation. \nWe’ll also cover every imaginable technical aspect of Instagram\, including intricacies of posting times\, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles\, Instagram paid boosting and of course\, Instagram stories. (Yes\, it’s a copy of Snapchat) \nThe presenter\, Marcus Willis\, is the force behind many wildly popular Instagram accounts\, including @MelbourneToDo\, which has amassed over 90\,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion\, hospitality\, education\, tourism and FMCG on accounts with over 500\,000 followers.
URL:https://marketing.com.au/event/instagram-influencers-content/
LOCATION:WeWork – Melbourne\, 120 Spencer Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200121
DTEND;VALUE=DATE:20200122
DTSTAMP:20260404T093853
CREATED:20191228T051825Z
LAST-MODIFIED:20200222T051725Z
UID:14618-1579564800-1579651199@marketing.com.au
SUMMARY:Intro to Digital Marketing (APAC Livestream)
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing-apac-livestream-melbourne/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200121
DTEND;VALUE=DATE:20200122
DTSTAMP:20260404T093853
CREATED:20191228T054205Z
LAST-MODIFIED:20200222T051725Z
UID:14645-1579564800-1579651199@marketing.com.au
SUMMARY:Blast Off Workshop (Canberra)
DESCRIPTION:Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available\, it can be overwhelming to try and stay up to date with what’s working right now. \nThe Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity\, focus and direction. \nThe job of your marketing is not to be annoying\, sleazy or convincing. The purpose of marketing is to be educational\, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!
URL:https://marketing.com.au/event/blast-off-workshop-canberra/
LOCATION:Rydges Canberra\, Capital Hill\, Canberra\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200121T093000
DTEND;TZID=Australia/Melbourne:20200121T113000
DTSTAMP:20260404T093853
CREATED:20191228T055156Z
LAST-MODIFIED:20200222T051725Z
UID:14656-1579599000-1579606200@marketing.com.au
SUMMARY:Sales Funnels to Grow Your Business
DESCRIPTION:Sales Funnels – “we’re not closing sales\, we’re opening relationships”.\nCat Holmes will be demonstrating how to create sales funnels that are authentic and genuine\, and with the aim of building long term relationships with clients over time. A sales funnel is also a relationship funnel.\nThis sales funnel will take a cold audience (someone who doesn’t know you) and develops a relationship over time\, leading to an offer. Of course with the intention that the “offer” is made in a genuine\, valuable way\, not pushy\, not “salesy.” \nABOUT CAT HOLMES\nCat Holmes (from Authentic Marketing) is a Mindset + Marketing Mentor who helps other entrepreneurs get started on their business. She guides them to overcome the hurdles she knows are coming and teaches them the mindset tools for genuine and long term success.\nCat believes life’s an adventure and you only get one shot.\nWhen you are your best authentic self you give confidence and inspiration for other around you to shine as well and the world becomes a brighter place.\nCat’s mission is to help you discover for yourself\, and teach you the tasks to take action and ignite your big dreams.
URL:https://marketing.com.au/event/sales-funnels-to-grow-your-business/
LOCATION:Belmont Sport & Recreation Centre\, 400 Abernethy Road\, Cloverdale\, Perth\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200122T070000
DTEND;TZID=Australia/Melbourne:20200122T083000
DTSTAMP:20260404T093853
CREATED:20191228T054952Z
LAST-MODIFIED:20200222T051725Z
UID:14652-1579676400-1579681800@marketing.com.au
SUMMARY:Developing your 2020 Content Calendar - NetSquared Brisbane
DESCRIPTION:We will be holding a very hands-on morning on developing your content calendar for the new year. Bring along anything you’re working on for 2020 for show and tell! \nCome along to NetSquared Brisbane in partnership with Digital For Good. The International Meetup for charities and nonprofits wanting to use #tech4good #digitalforgood
URL:https://marketing.com.au/event/developing-your-2020-content-calendar-netsquared-brisbane/
LOCATION:Merivale\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200123T100000
DTEND;TZID=Australia/Melbourne:20200123T160000
DTSTAMP:20260404T093853
CREATED:20191228T051945Z
LAST-MODIFIED:20200222T051725Z
UID:14621-1579773600-1579795200@marketing.com.au
SUMMARY:Digital Marketing Bootcamp
DESCRIPTION:The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up\, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. \nThis activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy\, what digital channels are available to you and how to use them\, and how to track and analyze all of your marketing efforts with data-driven decisions. as
URL:https://marketing.com.au/event/digital-marketing-bootcamp/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200128T173000
DTEND;TZID=Australia/Melbourne:20200128T200000
DTSTAMP:20260404T093853
CREATED:20191228T055450Z
LAST-MODIFIED:20200222T051725Z
UID:14663-1580232600-1580241600@marketing.com.au
SUMMARY:How to build your CREDIBILITY online
DESCRIPTION:Get a practical plan to build your credibility online to attract the business\, customers\, and followers you want\n\n\n\n\n\n\nAbout this Event\n\n\nAre you tired of…  \n– Failing to create traction online or deliver your message \n– Spending hours creating content that don’t deliver returns \n– Feeling overwhelmed with digital marketing options \nBeing good at what you do is no longer enough. If you operate in an industry where you provide expertise or knowledge\, it can be hard for others to see the value of your time or experience and for you to explain why you are different or even better. \n Why should clients trust you? Why is your service more expensive?  \nWould you like to get a practical plan to build your credibility and manage the way people perceive you online?  \nWe are going to explore why a piece of quality video content is a priceless way to deliver your marketing message\, your value proposition but most importantly your authentic YOU. \nDURING THIS MINI GROUP WORKSHOP YOU WILL LEARN HOW TO: \n– Build confidence to step out \n– How to create the content you need to get ahead \n– Build higher engagement with your community \n– Display your brand’s human side \n– Overcome the fear of being in front of the camera \n– Film your first video post \nThe goal of the session is to review what you are currently doing to grow your business online and find ways to effectively incorporate video into your marketing strategy to get better quality clients faster.
URL:https://marketing.com.au/event/how-to-build-your-credibility-online/
LOCATION:350 Williams St\, Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200129
DTEND;VALUE=DATE:20200201
DTSTAMP:20260404T093853
CREATED:20191228T052932Z
LAST-MODIFIED:20200222T051724Z
UID:14626-1580256000-1580515199@marketing.com.au
SUMMARY:ANZ Influencer\, Millennial and Growth Hacking Marketing Forum
DESCRIPTION:In this new age of customer experience\, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer\, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram\, Facebook and YouTube\, consumers have unlimited freedom and choice over the content they wish to view\, creating a huge problem for brands. Influencer marketing\, while not a new concept\, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train. \nUnderstanding your need to build your capabilities to serve the next generation customers\, Clariden Global cordially invites you to the inaugural ANZ Influencer\, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing\, communications and CX experts and thought leaders in the region to better understand\, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer\, millennial and growth hacking marketing that will help you ignite a successful transformation. \nMark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer\, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing\, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!
URL:https://marketing.com.au/event/anz-influencer-millennial-and-growth-hacking-marketing-forum/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200131
DTEND;VALUE=DATE:20200303
DTSTAMP:20260404T093853
CREATED:20200127T031944Z
LAST-MODIFIED:20200222T051724Z
UID:14851-1580428800-1583193599@marketing.com.au
SUMMARY:Rainmaker Digital Summit
DESCRIPTION:A Virtual Business & Marketing Summit to benefit the people and animals of Australia\n45 Speakers. One Global Community. One Goal: Australian Bushfire Relief. \nAttendance fee: minimum $50 suggested donation to one of our recommended Australian charities. 100% of all donations go directly to recognized charities working in Australia. \nJoin 45 international speakers and recognized top industry experts as they bring you the best tutorial sessions packed full of actionable strategies and advice for business and marketing. \nYour donation gets you full access to the online summit from January 31 to March 2\, 2020 with topics covering digital marketing\, social media\, content creation\, and business development.
URL:https://marketing.com.au/event/rainmaker-digital-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200201T080000
DTEND;TZID=Australia/Melbourne:20200201T170000
DTSTAMP:20260404T093853
CREATED:20200105T104207Z
LAST-MODIFIED:20200222T051724Z
UID:14769-1580544000-1580576400@marketing.com.au
SUMMARY:Product Management Essentials Introductory Bootcamp
DESCRIPTION:How can you become a mini-CEO? Learn the strategic mindset of a Product Manager – the skills that sit at the centre of all activity\, productivity\, and positive change of a physical or digital product. Product Managers understand all the inputs – using analytical skills\, optimisation techniques and data analysis to better know and understand their customers. You’ll learn how to use this knowledge to develop and execute specific improvements that positively impact the customers and business as a whole. \nSome would say the most successful tech companies leaders like Apple and Google have the best Product Managers in the world: individuals who really know how to bring the best products to market and constantly iterate on them. \nLearn how to lead and negotiate strategic discussions\, drive the product vision\, live in the mind of your customer\, and increase revenue. Whether you’ve started your journey to become a startup founder\, or you already manage products in a larger organisation\, this course will give you practical skills to use immediately.
URL:https://marketing.com.au/event/product-management-essentials-introductory-bootcamp/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200203
DTEND;VALUE=DATE:20200205
DTSTAMP:20260404T093853
CREATED:20200105T094143Z
LAST-MODIFIED:20200222T051724Z
UID:14707-1580688000-1580860799@marketing.com.au
SUMMARY:Marketing Analytics Symposium - Sydney (MASS)
DESCRIPTION:Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium – Sydney (MASS) will bring together business leaders\, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics. \nFeaturing top industry practitioners and world renowned academics on the speaker panel\, including: \n• Steven Scheeler\, Omniscient Neurotechnology\, McKinsey and Company\, former CEO of Facebook (Australia and New Zealand)\n• Andy Lark\, Group Lark\n• Kshira Saagar\, Global Fashion Group\n• Jason Tonelli\, Performics Australia\n• Vijay Solanki\, The B’old INtern\n• Willem Paling\, IAG\n• Joel Trethowan\, Alchemy One\n• Ayelet Israeli\, Harvard Business School\n• Abhishek Borah\, INSEAD\n• Harald J. van Heerde\, UNSW \nAnd many more! \nLearn how data and analytics will affect: \n\+ Online Retailing + Above-the-line promotions + Online promotion + Customer Experience + Customer Communication Analytics + Sales Forecasting + AI and Marketing Analytics + Omnichannel Acquisition + more! + \n20% DISCOUNT off Day One ticket available (full price at $595)\nQuote promo code MAR20
URL:https://marketing.com.au/event/marketing-analytics-symposium-sydney-mass/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200203T090000
DTEND;TZID=Australia/Melbourne:20200203T130000
DTSTAMP:20260404T093853
CREATED:20200122T230813Z
LAST-MODIFIED:20200222T051724Z
UID:14802-1580720400-1580734800@marketing.com.au
SUMMARY:Google Ads Fundamentals Training
DESCRIPTION:Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search\, and Google Ads will get you right to the top of results. \nInterested? Here’s the catch – for your ads to be effective\, you have to show up in front of a relevant audience\, at a relevant time. This is where this workshop comes in. \nGordon Digital is a Google partner agency and over the years we’ve helped numerous small businesses grow with Google. In this training\, we get straight to the point and give you the fundamental skills to build a successful campaign. \nThis workshop gives you the skills required to operate the Google Ads platform. With attendance limited to 6 people only\, it’s an intimate learning environment to give you the best results. \nMorning tea and coffee included but remember to bring a laptop! \nWhat we’ll cover and do on the day: \n\nGoogle Ads terminology\nKeyword research\nCampaign optimisation techniques\nPersuasive copywriting techniques\nBuilding a Google Ads campaign\nQ&A Session\nCampaign build checklist to take home\n\nYour workshop host:\nNgawai Mason is the Google Ads strategist here at Gordon Digital. She has a knack for strategy and reading data\, not to mention the ability to break down complex information in a way that’s easy to understand. Wondering how to create ad campaigns convert? Ngawai’s your gal.
URL:https://marketing.com.au/event/google-ads-fundamentals-training/
LOCATION:Gordon Digital Studio\, 2b/643 Wynnum Road\, Morningside\, QLD\, 4170\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200203T100000
DTEND;TZID=Australia/Melbourne:20200203T113000
DTSTAMP:20260404T093853
CREATED:20201222T021330Z
LAST-MODIFIED:20210118T073335Z
UID:17948-1580724000-1580729400@marketing.com.au
SUMMARY:Future Trends - The Subscription Economy Surge
DESCRIPTION:Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world. \n\nLife during the pandemic has altered so many aspects of consumer behaviour\, one of which is the dramatic rise of the subscription economy. \nThe need for remote means of engagement between brands and customers has extended beyond just digital communications this year. \nMany brands have pivoted quickly to launch entirely new business models to better serve customers in their own home\, which has included the further rise of subscriptions – for both services and products. Half of consumers (53%) now have a paid media streaming subscription\, while over a third (37%) subscribe to a paid next-day delivery service. \nChaired by Scott Logie\, Customer Engagement Director\, REaD Group\, tune in on Wednesday 3 February to: \n\nHear tangible examples of how new customer might emerge in a post-pandemic world\nLearn from Tim Bond\, Head of Insight\, DMA\, how the subscription model facilitates consumers both discovering and showing their loyalty to brands\nDiscover what brands should consider when creating a subscription formular
URL:https://marketing.com.au/event/future-trends-the-subscription-economy-surge/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200205
DTEND;VALUE=DATE:20200206
DTSTAMP:20260404T093853
CREATED:20200105T102049Z
LAST-MODIFIED:20200222T051724Z
UID:14746-1580860800-1580947199@marketing.com.au
SUMMARY:21st Intrigue Digital Marketing Summit
DESCRIPTION:Welcome to the 3rd Annual Intrigue Melbourne taking place on the 5th of February at the beautful Jasper Hotel right at the heart of the city. This time we are taking it to the next level because of the love we have got from this beautiful city. Senior marketers and sales professionals from across Australia are expected to join the most intimate event in the world where everyone has the right to speak their hearts out. Enough of those high-level presentations that have no or negligible learning. Enough of those sessions in which you need to be a mute spectator. \nThis is Intrigue. A conference where the audience just doesn’t keep quiet. They ask questions\, debate\, disagree and give their perspective on the topic that is being discussed during the various Keynote\, Masterclasses and Panel Discussions. It is an event designed to challenge the status quo and takes a shape that the audience wants it to take.
URL:https://marketing.com.au/event/21st-intrigue-digital-marketing-summit/
LOCATION:Jasper Hotel\, 489 Elizabeth Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200205T090000
DTEND;TZID=Australia/Melbourne:20200207T173000
DTSTAMP:20260404T093853
CREATED:20200122T225329Z
LAST-MODIFIED:20200222T051724Z
UID:14794-1580893200-1581096600@marketing.com.au
SUMMARY:Pause Fest 2020
DESCRIPTION:Pause Fest is the world’s leading independent festival for creativity and business\, and this year it is celebrating its 10th birthday. Founded by George Hedon\, Pause Fest brings together innovators from across the globe for three days of reflection\, creativity\, and ingenuity. Across the three days\, there will be plenty of opportunities for discovery\, inspiration\, learning\, and creating new connections.
URL:https://marketing.com.au/event/pause-fest-2020/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200210T090000
DTEND;TZID=Australia/Melbourne:20200210T170000
DTSTAMP:20260404T093853
CREATED:20190818T015202Z
LAST-MODIFIED:20191020T054257Z
UID:14098-1581325200-1581354000@marketing.com.au
SUMMARY:Online Marketing Sydney Conference
DESCRIPTION:Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney. \nWho is the conference going to be for? \n– SEO’s of any level – Entry\, Mid\, Advanced.\n– Digital Marketing Managers\n– PPC Managers\n– Business Owners looking to grow website traffic.\n– Affiliate Marketers\n– eCommerce Managers\n– Growth Hackers \nWhat will you learn from this event? \n\nActionable tips for SEO campaigns you can implement.\nGrowth hacks which have lead to exponential growth.\nActionable PPC advice.\nContent Marketing tactics.\nTime management advice and information.\nTips & strategies from successful Australian Agency owners.\nAll advice is from people who are working on these strategies day in day out we have selected speakers who can provide highly actionable advice for the audience. We want to have you attending this event and leaving with countless new ideas\, strategy and tactics.\n\nConfirmed Speakers – \n\nJared Codling – Founder New Hack Every Week and top growth hacker\nBernard Huang Co-founder of Clearscope & Twitchmetrics (USA)\nMatt Diggity – Diggity Marketing & Authority Builders (Thailand/USA)\nKate Toon – Founder Recipe for SEO Success\nCraig Campbell – SEO & Affiliate Marketing Expert (Scotland)\nDennis Graham – PPC Specialist\nLouisa Dahl – CEO Interactive Minds\nJames Norquay – SEO Director\nJeff Deutsch – SEO & Growth Marketing (USA)\nWill Wang – Growth Labz\nRay Corcoran – Time Management Expert\nRichard Brus – Founder SERPworx plugin & SEO Professional.\nDejan Mladenovski – Technical SEO\nPeter Mead – Founder of SEO Melbourne Meetup & SEO Professional\nWoj Kwaski – Founder Kwasi\nJames Richardson – Founder Optimising
URL:https://marketing.com.au/event/online-marketing-sydney-conference/
LOCATION:Amora Hotel\, 11 Jamison St Level 2\, 20 Hutchinson Street\, Level 2\, 20 Hutchinson Street\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200212
DTEND;VALUE=DATE:20200215
DTSTAMP:20260404T093853
CREATED:20200122T225106Z
LAST-MODIFIED:20200222T051724Z
UID:14791-1581465600-1581724799@marketing.com.au
SUMMARY:The Digital Marketers Australia Conference 2020
DESCRIPTION:Happening annually in Melbourne\, Australia\, the Digital Marketers Australia Conference is the country’s largest digital marketing and business growth conference. \nMore than 1\,000 of the top marketing professionals and business owners from around the country attend for enhanced networking opportunities and above all\, key takeaways to increase company profits. \nUnlike other start up events and social media events\, the Digital Marketers Australia Conference will be focusing specifically on digital marketing to help grow a business. \nThe conference involves 3 content-packed days featuring some of the best in the industry including Naomi Simson\, Mike Rhodes\, and so many more. \nThis year’s conference is taking place on February 12 – 14 at the Pullman Hotel\, Albert Park in Melbourne.
URL:https://marketing.com.au/event/the-digital-marketers-australia-conference-2020/
LOCATION:The Pullman Albert Park\, 65 Queens Road\, Albert Park\, Melbourne\, 3004\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T080000
DTEND;TZID=Australia/Melbourne:20200212T170000
DTSTAMP:20260404T093853
CREATED:20200105T102217Z
LAST-MODIFIED:20201002T055001Z
UID:14749-1581494400-1581526800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research\, design\, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross\, Sprint\, Target\, and Taco Bell\, this team of subject matter experts will use real project expertise to equip you with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in product design\, service design\, marketing\, and business design.
URL:https://marketing.com.au/event/customer-journey-mapping/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T173000
DTEND;TZID=Australia/Melbourne:20200212T203000
DTSTAMP:20260404T093853
CREATED:20200105T100822Z
LAST-MODIFIED:20200222T051724Z
UID:14726-1581528600-1581539400@marketing.com.au
SUMMARY:Grill The Marketer III - Tokyo Drift | Live Marketing Q&A
DESCRIPTION:All your marketing questions answered. Live.\nAre you sick of the same old marketing events? \nWe were too\, so we decided to mix it up and bring you something a bit different. Grill The Marketer has no scripts\, sales pitches or PowerPoint slides….just your questions getting answered in a live Q&A. \nClay & Carma (AKA The Marketer) will let you grill them\, and of course – there’ll be booze\, nibbles and prizes. Media badass Melissa Bowen of MeBo Media will be our MC\, keepin’ us real and the bants flowing. We might even bring a special guest! \nThis will be the 3nd instalment of Grill The Marketer and it can only get bigger and better\, well – better at least. We have capped the numbers to keep this event small enough to work as it’s supposed to: to give you answers to YOUR marketing questions. \nNot so you can sit in a big room full of people. \nNot so we can feed our egos about how *big* our event is. \nSo we can help YOU on the aspects of marketing you’re stuck on\, and have a great time doing it.
URL:https://marketing.com.au/event/grill-the-marketer-iii-tokyo-drift-live-marketing-qa/
LOCATION:399 Bar\, 399 William St\, Perth\, WA\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T180000
DTEND;TZID=Australia/Melbourne:20200212T200000
DTSTAMP:20260404T093853
CREATED:20200105T104328Z
LAST-MODIFIED:20200222T051724Z
UID:14771-1581530400-1581537600@marketing.com.au
SUMMARY:Creating Killer Events With Hype and Marketing Buzz
DESCRIPTION:Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand\, organise your user base\, and impact real people in the real world. \nSo how do you create event hype and create an energy-filled event\, full of the right people? How do you craft creative marketing strategies to maximize your impact? \nHear from our panel of event experts and industry gurus about: \n\n\n\nWhat it takes to create an amazing event experience\nHow to generate a media buzz and social hype to make your event go viral\, before during and after an event\nHow to engage your audience and fill your event to capacity\n\n\n\nThis event is perfect for anyone looking to get more out of the events they are planning\, whether it be a small networking event\, a conference or a large festival.
URL:https://marketing.com.au/event/creating-killer-events-with-hype-and-marketing-buzz/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200213T080000
DTEND;TZID=Australia/Melbourne:20200213T170000
DTSTAMP:20260404T093853
CREATED:20200105T093658Z
LAST-MODIFIED:20200222T051724Z
UID:14702-1581580800-1581613200@marketing.com.au
SUMMARY:Digital Marketing Summit (Melbourne)
DESCRIPTION:The digital marketing landscape that encompasses SEO\, social media\, PPC\, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film\, but that time is long gone. \nThere are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
URL:https://marketing.com.au/event/digital-marketing-summit-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200215
DTEND;VALUE=DATE:20200216
DTSTAMP:20260404T093853
CREATED:20191228T053433Z
LAST-MODIFIED:20201002T042139Z
UID:14635-1581724800-1581811199@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS. \nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar. \nSuitable for business owners or employees looking to accelerate their digital marketing knowledge. \nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America. \nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs. \nTHE DAY’S CONTENT INCLUDES \nUnderstanding your audience: Demographics & Building a Reporting Framework. \nLaunching a website: choosing web platforms\, domain names\, hosting. \nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques. \nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads. \nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure. \nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll. \nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More. \nEmail marketing: Mailchimp campaigns and automation. \nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class-2/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200219
DTEND;VALUE=DATE:20200220
DTSTAMP:20260404T093853
CREATED:20191220T233225Z
LAST-MODIFIED:20200222T051654Z
UID:14612-1582070400-1582156799@marketing.com.au
SUMMARY:Powerful & Confident Presentation Skills Masterclass
DESCRIPTION:Many Talented have great thoughts and ideas\, but due to limited experience or confidence in presenting their thoughts and ideas many have fallen short of getting buy-in their target audience. In other words\, many a success on one’s ability to articulate thoughts and ideas effectively in person. Powerful and Confident Presentation Skills Masterclass will teach you all the steps you need to conquer fear of the stage and speaking in public. The masterclass will also deliver and help you understand the hidden causes of public speaking stress\, and more importantly how to overcome them. You will emerge from the masterclass with greater conviction and confidence in delivering a speech/presentation without sweaty palms\, knocking knees or wish for the floor to open up and swallow you whole!
URL:https://marketing.com.au/event/powerful-confident-presentation-skills-masterclass/
LOCATION:3/288 Edward St\, Brisbane City QLD 4000\, Australia\, 3/288 Edward St\, Brisbane City\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200219T080000
DTEND;TZID=Australia/Melbourne:20200219T103000
DTSTAMP:20260404T093853
CREATED:20200122T230316Z
LAST-MODIFIED:20200222T051654Z
UID:14799-1582099200-1582108200@marketing.com.au
SUMMARY:Content Opportunities in 2020
DESCRIPTION:Content marketing is a staple in every marketing plan\, but with an increasing range of content and publishing options available\, marketers need to strategically define the approach that will get the most cut through and encourage action. \nAt Interactive Minds’ first event for 2020\, we’ll review the hottest content opportunities that marketers should consider\, look at exactly how successful campaigns are being thought up and implemented and see how to think outside the box to generate content ideas that will meet business objectives. \nSpeakers:\n– Luke Wheatley\, Creative and Content Manager\, Flight Centre\n– Alissia Oddi\, Social Media and Content Specialist\, City Beach\n– Sarah Mak\, CEO\, TheStoryBoxes
URL:https://marketing.com.au/event/content-opportunities-in-2020/
LOCATION:The Grobe\, Level 32\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200219T080000
DTEND;TZID=Australia/Melbourne:20200219T110000
DTSTAMP:20260404T093853
CREATED:20200105T101517Z
LAST-MODIFIED:20200222T051655Z
UID:14737-1582099200-1582110000@marketing.com.au
SUMMARY:Digital Marketing Workshop in Brisbane
DESCRIPTION:Our Digital Marketing Workshop in Brisbane is a 2.5 hour event will give you a fantastic overview of digital marketing for business.  \nYou will discover how digital marketing can work for your business\, how to promote your business using strategies such as search engine optimisation (SEO)\, Google Ads\, blogging\, content marketing\, social media marketing and more. \nWe will go over…\n\nSEO (Search Engine Optimisation) – What it is and why it is essential.\nBest practices for SEO monitoring.\nHow to work out what KeyWords are right for you.\nLink Building and how to do it.\nGoogle Ads\, ad rank\, quality score and more\n\nContent Marketing\n\nWhat is content marketing and why it’s valuable.\nHow to get more leads or sales with a well planned out content marketing funnel.\nHow to do your own marketing funnel.\nEmail marketing done efficiently\n\nSocial Media Marketing\n\nWhy social media is important for your business.\nWhat to consider with audience targeting.\nTypes of Facebook ads we find work best.\nHow to systemise your social media efforts.\nHow to Know which platform is best for your business.\n\nAnd more….\n\n\nHow to improve your website and conversions.\nRetargeting.\nInbound marketing.\nUseful tools to make marketing easier.\nAnd will also go through your goals at the start to make sure you get what you need from the session.
URL:https://marketing.com.au/event/digital-marketing-workshop-in-brisbane/
LOCATION:The Hub\, 200 Adelaide Street\, Brisbane City\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
END:VCALENDAR