Marketing.com.au

Digital Marketing World Forum #DMWF North America 2021
2021-03-24 - 2021-03-25 | Online
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle the challenges you’re facing, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.

SEO Workshop: Rank and Outrank Organically on Search
2021-04-01 12:30 - 16:00 (Australia/Melbourne) | Online
Create content that ranks and outranks on search
Join expert SEO practitioner Shawn Powrie to learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business. This practical workshop for marketers gives you the skills to leverage your content organically and at scale, providing you with a higher return on investment for your marketing efforts.
Key Takeaways:

Take a theoretical deep dive into how Google really works and its organic ranking algorithm in simple, non-technical terms.
Learn a practical framework of SEO activity using case studies and learn step-by-step how to optimise a website’s performance.
Explore and discuss the topics in detail with an SEO expert.
Search features; knowledge graphs, local maps, etc.
Ranking signals: how content outranks other content.
Understand technicality of SEO in an easily digestible manner; scoring and the clusters of thematic ranking signals, content targeting and off-page SEO

MarketingProfs B2B Forum Online
2021-04-07 - 2021-04-08 | Online
2 days | 5 keynotes |40+ sessions
Every year our programming team works with leading B2B marketers to develop a program that covers everything B2B marketers need to know (from the latest tactics to strategies that stand the test of time) to succeed today… and into the future.
We also understand that watching from your living room is entirely different than being face-to-face in a session room. Our Watch Party with Q&A format is designed to give you the education you expect, with live access to the speakers, in a format that won’t leave you in a state of screen fatigue.

LocalU Advanced Virtual
2021-04-07 08:30 - 17:30 | Online
Join us from anywhere in the world on April 7, 2021, from 9 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything.
If you’ve attended one of our other virtual events in the past 12-months – rest assured – this is going to be completely new content. New research & case studies, new topics, features & opportunities will be discussed.
Our planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences, or any others dedicated to local search. We pay our speakers, and as a result, we have some of the best minds and information available – for an incredibly reasonable cost to you.
Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry.
These sessions will be action-packed, presented at an advanced level, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.

Fundamentals of Digital Marketing
2021-04-09 - 2021-04-14 | Online
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In this 6 week programme, Connect Me Marketing will assist Carlow/Kilkenny members in reviewing how their business is leveraging digital channels such as their website, search engines, social media, email, and other websites to connect with current and prospective customers.

There will be 6 modules as well as a two hour one to one per company mentoring session.
Module 1: Introduction to Digital Marketing
In this module, we will discuss the Who, What, Why, & How of Digital Marketing. We will identify the purpose, benefits and functions of a website including a review of your website goals, sales strategy, value proposition, brand identity, buyer journey and buyer persona.
Module 2: Website Audit and Marketing Review
In this module, we will discuss how to objectively audit your website, see how your current offering compares to that of your competitors and most importantly – offer advice on how to make the most of your online assets. The audit will give you an opportunity to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.
We will look at the following steps in the review process;:
Competitor Evaluation
Visual Assets – Above the Fold
Social Buttons
Navigation and User Experience
Usability
Load Speed
Content
Blog
Data Hotspots
Search Engine and Conversion Rate Optimisation
Module 3: Inbound marketing & SEO
With everything else in place, the final step is to ensure that users know about your website. Search Engine Optimisation is a hugely important tool to direct appropriate users to your website when you hold the solution to their problem. You’ll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives.
Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you’ll get an introduction to the incredible tool that is Google Analytics. This module walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic including the following:
The World of Google Adwords.
Affiliate Marketing – Developing Strategic Partnerships Online
Sales Funnel – Nurturing Your Leads
Social Media for Business
Social media platforms like Facebook and Instagram can help businesses nurture strong relationships with their target audiences whilst promoting their products and services. While this all sounds great you may be left wondering how it all works with social media and where to even start? Or maybe you already have a small presence online but your business’s social media marketing leaves you feeling overwhelmed? If the answer to either of these questions is yes, then you are not alone. With over 3.3 million adults currently active on social media in Ireland and more demand than ever to support local businesses now is the time to put your best foot forward on social media. It is one of the cheapest and easiest ways to connect with your customers and is a particular lifeline during these turbulent times. Through these three modules, Connect Me Marketing will take it back to basics and provide you with a set of practical and effective tips to help you get started and to stay on track to building a strong online presence.

Module 4: Set Up and Kickstart Your Social Media
This module is for businesses who are new to the world of Social Media and wish to set up Facebook and or Instagram accounts or improve accounts that they aren’t active on and link these platforms back to their websites. Learn what Facebook and Instagram offer as individual platforms and see how to successfully use Facebook and Instagram together. Effective social media practice can strengthen your brand and build a loyal following. This information will help your business implement strategies to connect with your loyal audiences. It’s also important to stay on top of the rapid changes in the industry so you can get the most from your social media platforms.
Course outline:
● Introduction to Facebook and Instagram
● Signing up for a Facebook and Instagram account
● Personalising your profile
● Liking and following public pages
● Timeline/Newsfeed
● Increasing your following
● Posting
● Target Audience Identification
● Social Media Mission and Vision
● Profile Set Up and Branding
● Creating a Social Media calendar
● Content Creation
● Social Media Tools and Resources

Module 5: Step Up Your Social Media
By paying attention to your format, content, audience, KPIs and performance analysis, you can improve your social media strategy in no time The aim of this course is to help you to hone your social media marketing skills, refine and improve your current activity.
Course Outline:
● Social Media Audit
● Review Target Audience
● Social Media Planning
● Post Creation and scheduling
● Post Promotion
● Graphic Design for Social Media
● Creating Facebook and Instagram stories
● Facebook and Instagram Live
● Optimising your profile page
● Insights Monitoring
Module 6. Paid Social Media Marketing (Facebook and Instagram)
Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. This module will help you understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, including the ad types across these platforms.
Find out how to target your audience for lead generation, create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes.
Course outline:
● The decline of organic reach
● Getting Started
● Facebook Ads Manager
● Campaign Goals
● Targeting your audience
● Setting a budget and duration
● Ad placement
● Adding a payment method
● Estimated daily results
● Going live with your ad
● Analysing campaign performance
● Successful Facebook ads
Mentoring
Each company will be offered 2 hours one to one mentoring which will be broken up into a one hour session during the first or second week of the training and one following completion of the course.
The mentoring is a key part of the overall training and helps identify areas that need to be addressed and to put in place an action plan.

SMX Create: Content & Copy Training For Search Marketers
2021-04-13 | Online
“Great content” yields top results, whether in organic rankings or paid search ROI… at least according to the search engines. SMX Create explores how great content and ad copy are developed and implemented, all in the service of driving awareness, traffic, conversions, and sales.
Attend this exclusive edition of SMX for a deep dive on content strategy, ad copywriting, landing page optimization, A/B testing, and writing for intent, among other crucial topics. You’ll also look at how recent changes such as passage-based indexing are affecting how search marketers approach content.
Content makes or breaks search marketing performance. SMX Create delivers the most effective tactics from the expert marketers who are pioneering them.
Agenda
After attending SMX Create, you’ll be able to…

Develop and execute a successful content strategy
Craft compelling ad copy
Optimize your landing pages
Identify winning ad copy through A/B testing
Navigate recent industry changes that directly impact the value of content

All sessions will be available for viewing live or on-demand, so you can train at your convenience.

Conductor’s 10th annual SEO + content marketing conference
2021-04-20 - 2021-04-21 | Online
C3 has evolved. Connect with the biggest names and brightest minds in marketing — from anywhere — at Conductor’s 10th annual SEO + content marketing conference.
This year, success means evolving your marketing to meet changing needs. At C3, you’ll be part of the search evolution. Join us for this 2-day Organic Marketing event.
Connect
Connect with marketers facing the same challenges and reaching for the same goals as you.
Learn
Learn tactical strategies to engage your customers through search and empower your team to take action.
Evolve
Evolve your marketing to meet shifting search trends so you can be where your customers are.
Network with and learn from a curated lineup of digital marketing leaders.

Featuring Shark Tank’s Daymond John
From his wildly successful role on ABC’s smash hit, Shark Tank, to his distinguished status as a Presidential Ambassador for Global Entrepreneurship, Daymond John has become globally recognized for his relentless commitment to promoting and supporting entrepreneurs.
Join “The People’s Shark” as he shares relatable advice and practical takeaways about business, marketing and branding.

WFA Global Marketer Week 2021
2021-04-20 - 2021-04-22 | Online
WFA Global Marketer Week is back under a new remote format from 20 to 22 April 2021.

Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic.
Meeting for breakfast in the Americas, lunch in EMEA and dinner in Singapore, the event will feature outstanding content and virtual member-only networking opportunities.

Power BI Fundamentals Masterclass Live Webinar
2021-04-20 09:00 - 17:00 | Queensland, QLD, 4000, Australia
This one-day masterclass will guide you through what you need to stand up a Power BI analytics capability in your organisation. It will be ideal for anyone in a management role who has been tasked with modernising organisational reporting or dashboards, creating an investigative analytics capability, or team leaders asked to plan or support such a rollout. The course will cover what business needs Power BI can meet, the things that you need to have in place to be ready to start a roll out of the capability, what skills you need to have on your team, and how to choose and develop some initial proofs of concept that will realise business value and demonstrate the utility of the capability. The final part of the masterclass will cover how to move from the initial demonstration into integrating an analytics capability into the day to day operations of your organisation, both through production level reporting and by enabling business users to perform their own analytics using standardised and reliable data models.

B2B Essentials Seminar Series 2021
2021-04-22 08:00 - 2021-04-23 17:00 | Marvel Stadium, Docklands, Melbourne
Business Essentials Seminar Series focus on trending topics and issues affecting SMEs including, growth opportunities.

Business Essentials Seminar Series focus on trending topics and issues affecting SMEs including, growth opportunities and how SMEs can harness success in the digital economy and the challenging global market.
The series address key SMEs challenges and aspirations: digital disruption, access to finance, government grants, marketing, growth and profitability strategies, exporting and more
With the speed of innovation and the impact of AI and new technologies, industry experts will discuss new and critical options for business to stay ahead of the game. Other topics include the latest trends in cyber security, how to approach business funding in the changing financial landscape and insights from our partners.
Hear from the experts, panel discussions, keynote speakers and case studies.
Meet face to face with finance executives, understand all the funding options.

Digital Marketing 101
2021-04-23 08:00 - 10:00 | Online
The world has gone virtual.
There is a lot to navigate and your business needs are unique. Digital Marketing 101 is an introductory course in all the elements of social media and digital marketing. We will discuss primary marketplaces to build and promote your business, the basic tools required for successful social media platforms and where your business needs to be visible.
Participants will leave with the tools to complete a Digital Marketing Canvas provided in the workshop. This foundational course will help guide you into our digital development courses including LinkedIn, Google My Business, Intro to E-Commerce and more.

Adobe Summit—The Digital Experience Conference
2021-04-27 - 2021-04-29 | Online
The future of customer experience is waiting for you. Join us to expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty.

Develop new skills
Learn from more than 200 sessions and training workshops across 11 session tracks.

Adobe Experience Platform
Analytics, Insights, and Activation
B2B Marketing and ABM
Campaign Management
Collaborative Work Management
Content Creation
Developer Ecosystem
Digital Commerce
Digital Document Productivity
Personalization
Trends and Inspiration

Learn best practices
Whatever your area of interest — from data to analytics, content to commerce, personalization to marketing automation — you’ll learn from other top brands like these.

Make experience your business

Learn how to make every interaction valuable — with experiences that are connected, personal, relevant, and meet rising expectations.
Summit 2021 will be an engaging virtual event with Experience Makers from around the globe.
Join us at Summit for expert content, inspiring speakers, and networking opportunities.

AdWorld 2021
2021-05-03 - 2021-05-05 | Online
Join 50,000 of the world’s brightest minds in advertising to learn, share secrets and connect online.
For three days on 3-5th May, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
50,000+attendees
100+speakers
140+countries
12+tracks
Learning
Attend a 3-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.
Get access to 50+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing’s hottest topics.
Networking
The networking event of the year: Meet the industry elite, network with 50,000 marketers, advertisers, ecommerce brands, entrepreneurs and founders through 1-on-1 and group networking.
Connect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience.
Lead Generation
Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

Confab - The Content Strategy Conference
2021-05-05 - 2021-05-07 | Online
From UX to accessibility, structure to storytelling, Confab brings content strategy to life like no other event. Join smart, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually!
What is the virtual Confab experience like?
You’ve never attended an online event like this before! The camaraderie you’ll feel with speakers and attendees alike is hard to describe—real-time connections play out over three days of learning and fun.
For an up-close look at how the three days of the virtual Confab experience are structured, check out the Confab 2021 schedule.
The main components of the conference are:

A three-day live broadcast featuring keynotes, panel discussions, fireside chats, and various virtual antics
Small-group discussions and watch parties throughout the event, moderated by speakers and attendees
The exclusive Confab Slack workspace where you’ll engage in ongoing conversations about the program; meet new friends with common interests; and reconnect with old pals
The on-demand video library featuring dozens of pre-recorded talks by new voices and experts across many industries and specializations; you’ll also have access to full recordings of the live broadcast after the event—unlimited viewing for 365 days

What is content strategy?
At Confab, content strategy is a big tent! We welcome anyone who practices (or wants to learn more about) the design, creation, management, and governance of useful, usable content—across websites, apps, AI, marketing, technical documents, and everywhere else users experience content.
What is the focus of Confab?
The program spans several areas related to content strategy, including:

Research, analysis, and strategy
Content design and UX writing
Analytics and performance
Accessibility and inclusivity
Workflows and stakeholders
Teams and leadership

Who attends Confab?
Confab 2021 will welcome attendees logging in from all over the world! You’ll meet folks who work at Fortune 500 brands, retailers, nonprofits, government institutions, and agencies of every size. Attendee job titles have included (but are certainly not limited to):

Content strategists
Content designers
UX writers
Content engineers
Content marketers
Writers and editors
Technical communicators
Content managers

CMOs Build Differentiated Digital Experiences That Pay Off
2021-05-07 01:00 - 02:00 | Online
Companies accelerated their business-wide digital experience investments, but most customers don’t see the impact. This complimentary webinar explores how marketing can build truly differentiated digital experiences that pay off. We will look at what digital experiences drive brand preference and loyalty, how customer needs and expectations are evolving in an increasingly digital customer journey, and how marketing can create a balanced portfolio of digital experiences that shape the trajectory of those journeys.
Discussion Topics:

Find out how customers respond to today’s digital brand experiences
Expand beyond frictionless experiences to truly impact customer decision-making
Determine where to concentrate marketing’s digital influence across the customer journey

A Marketer's Field Guide to Financial Goal Setting and Measurement
2021-05-11 | Online
Measuring tactics and displaying the results in fancy dashboards will only get you so far!
If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed decisions based on actual data, and communicate marketing’s greater impact to your CFO and management team.
That’s what you’ll learn to do in this Master Class, with revenue catalyst Samantha Stone.
Whether your business goals are increased revenue, market share or penetration of a new market, or recurring revenue, you’ll learn how to create concrete goals, establish KPIs, track marketing’s contribution, report effectively, and manage your P&L (profit and loss) ledger.
Once you’ve completed the 13 bite-sized (yet comprehensive) lessons, you’ll have the skills and knowledge needed to make smarter decisions, secure bigger budgets, and prove that marketing deserves a seat at the table.
You have multiple ways to complete the lessons and earn your certificate of completion:

Attend all of the Watch Parties
Attend some Watch Parties and complete the rest of the lessons on-demand
Watch all of the lessons on-demand (starting May 11) when it works for you

Advanced Email Conference
2021-05-11 | Online
Unlock The Power Of Next-Level, Integrated & Engaging Email & Demonstrate Results & Impact: Customer-Focused, Innovative Email Marketing Content, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting, Tech, Automation & AI Advances, Seamless Multi-Channel Strategies & Compelling Content For Measurable, Future-Facing Email Campaigns & Journeys That Land Consistently, Deliver ROI, Maximise Engagement & Add To The Bottom Line.

Customer-Centricity – Always! Ensure the customer is constantly at the forefront of your strategy for relatable emails that engage and sell in our new reality
Next-Level Personalisation: Innovative, data-led ideas to revitalise your personalisation strategies and speak to every customer
High-Impact Data Targeting: Effectively collect and leverage data to drive CRM systems for targeted, meaningful emails
Automation & AI Advances: Reap the benefits of automated emails without compromising on uniqueness and reach
What Content Will Excite Post-Pandemic? Fresh ideas to captivate audiences with dynamic, engaging and real-time content
Multi-Channel Excellence In A Digital World: Where does email fit into the wider marketing mix with digital being number 1?
Engaging & Effective Email Journeys: Create seamless, customer-focused journey designs that guide audiences and retain customers for the long-term
Winning New Digital Innovations & Tech: The latest technology to be investing in to keep your email communications on top!
Measure Impact, Demonstrate ROI: Demonstrate success with clear metrics that attribute marketing wins to email for continued buy-in
Boosted Deliverability Rates: Ensure your emails don’t get stuck in the spam filter with top ESP strategies and easy wins to maximise deliverability
Future Trends, Changing Landscapes: Post-pandemic, what does 2022 and beyond hold for email marketing?

#PILIVEGLOBAL21
2021-05-11 - 2021-05-13 | Online
An International Celebration of Affiliate & Performance Marketing.
Fresh ideas and strategies delivered straight to your home.
PI LIVE Global is back! Boasting an agenda expertly programmed by PerformanceIN, with the help of our advisory board, we are bringing you only the most relevant and engaging sessions and ensuring that you leave with ideas and strategies to boost your program.
We know that this period has been disappointing and surprising in equal measure for many, and we are here to try to make sense of the past 12 months, and as much as we can, provide expert commentary on what may be in store for the industry.
The world is changing, and so must we! With shorter sessions catered to peoples schedules when WFH, we hope to bring people together. By asking the difficult questions, our aim is to deliver pragmatic solutions and practical insight.
We’re really excited to be bringing back the same mix of pre-prepared sessions for polish, and live Q&As for that interactive element, this way we hope there will be something for everyone!
Networking
#PILIVEGLOBAL21 is the networking event of the year for the Performance Marketing community! Meet the industry elite and network with 3,000+ retailers, publishers and advertisers.
Our powerful filtering allows you to search delegates by their objectives. Simply choose a time slot that suits you both or use the chat function to start a conversation.
Connect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts.

Leveraging Marketing Partnerships for Growth, Customer Benefit & ROI
2021-05-12 08:00 - 17:00 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
Strategic partnerships are an important part of any marketing strategy and can take many forms from shared content, product placement and distribution through to creating joint products and services and connecting experiences across brands to benefit the customer.
Whether you have partnerships with influencers or other brands, marketers and organisations can benefit in attracting new audiences, gaining trusted referrals, leveraging brand equity and accessing customer insights.
At this event, we’re going to find out how marketers are successfully leveraging partnerships to add value to customers and drive business for the organisation. We’ll find out what partnership success looks like and how brands are utilising performance based metrics to evaluate ROI. Our speakers will share how they setup and leverage partnerships, what the digital execution looks like and the outcomes they achieve.
Whether you are already leveraging partnerships or are keen to do more, this event will give you unique insights to help you progress your partnership plans.
Our Speakers Will Cover:

Various partnership models and examples from traditional affiliates, social media, influencers, channel partners, direct brand partners, paid advertising
What success looks like for different partnerships and sponsorships
How to effective track and measure ROI with various tech

This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol the event is capped at 100 attendees. Early bird tickets are on sale now. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out.

eTail Asia Virtual Summit 2021
2021-05-18 | Online
eTail Asia Virtual Summit 2021, organized by Worldwide Business Research, will take place on 18-20 May.
eTail Asia is returning for 2021 on 18th- 20th May, online. Packed with the latest developments in all things retail, with the best speaker faculty, top Asian brands and one-stop-shop for tech innovation – this is THE event to attend if you want to step up your game.
eCommerce and Digital Marketing have been picking up speed with innovative products, new customer preferences and flexible operating models since the global pandemic hit. As the industry continues to reshape and spark unexpected developments, the future of retailing appears to be challenging but BRIGHT!
Sign up for free for 30+ sessions over 3 days with giants of the retail world delivering case-studies, hosting think-tanks, workshops, roundtables and discussions to help you meet every challenge and opportunity you face.
Plus our new and improved online platform, Pathable, gives you an unrivalled opportunity to find relevant people in your industry, start one-on-one conversations or group discussions. Online networking has never been this good. We’re confident you’ll be impressed!
Key Discussion Topics Include:

Thriving A New World Of Retail
Leveraging The Power of Collaboration
Building Agile & Resilient Supply Chains
Reassessing Your Physical & Online Footprint
Mapping Out Your Digital Marketing Spend
Capitalising Social Commerce
Reducing Frictions in Cross Border eCommerce
Exploring The Future of Money
Unleashing The Power Of Influencer Marketing
Live Streaming 101
Mastering CX & Retention
Next Frontiers in Digital Marketing

Writing for the web (webinar)
2021-05-18 09:30 - 12:30 | Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:

how to write short, sharp and snappy sentences
creating great headlines and intros
formatting to improve readability
using links and subheads properly
search engine optimisation (SEO) tips
improving email newsletters/EDMs
writing for social media
usability and accessibility tips.

Only 6 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Running Remote 2021
2021-05-21 | Online
Running Remote 2021, World’s largest remote work conference, will take place on the 21st of May.
Running Remote Conference 2021 is carefully curated to teach you next-level, actionable strategies and tactics you can utilize the very next day to manage & grow your remote team.
They cover every facet of building a remote team to help develop the future of work. Leading remote work tech companies, online collaboration thought leaders and outsourcing business owners under one roof. You’ll get practical advice from leading CEO’s, Founders, and Project Managers who build and manage remote teams.
Why You Should Attend?

Top speakers representing remote-first and remote-friendly companies will share their insights on how to build high performance remote teams.
Running Remote events are carefully curated to teach you next-level, actionable strategies and tactics you can utilize the very next day to manage & grow your remote team.
Whether you run a remote-first company or a remote team within a hybrid or traditional company, our events are for you. You will get equipped with the tools to succeed in building remote teams.

Get inspired, sharpen your skills and energize your creativity with insights from experts leading the remote work revolution.

Edge Of The Web 2021
2021-05-21 | Queensland, QLD, 4000, Australia
Join us for a forum of the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential collaborators at one of the Gold Coast’s most spectacular venues.
Theme: “What’s Next?” which is a nod to the bizarre year that was 2020 but with a focus on where we are now and the state of digital in Australia for the years to come.

Damian Hinks, Performance Consultant, Philotimo Global
Alex Skougarevskaya, Design Lead, Atlassian
Michael Kent, CEO, Slate Accounts
Harry Sanders, Director, Studiohawk
Haley Berryman, Cool Wow Collective

Programmatic Pioneers Summit 2021
2021-05-25 - 2021-05-27 | Online
Programmatic Pioneers Summit 2021, organized by WBR, will take place on 25-27 May.
The Programmatic Pioneers Summit is the leading European programmatic conference, attracting over 250 programmatic experts representing the ‘who is who’ from the full value chain- Brands, Agencies, Publishers and Tech companies.
This great event is for senior-level Programmatic, Marketing, Media, Acquisition, Digital and Advertising executives focused on unlocking the full potential of their programmatic programs.
Why You Should Attend?

Accelerate your in-house programmatic journey to gain more control and cost effectively deliver a winning marketing strategy.
Digitalise first party data to better segment and target your consumers with more personalised messages across all online channels.
Innovate your TV and mobile advertising strategy to better target specific groups in a trusted environment at a scale

Digital Summit At Home: B2B
2021-05-25 - 2021-05-27 | Online
A Digital Marketing Event Exclusively for B2B Businesses

Join us for this 3-day, fully interactive online event designed for B2B marketers with an agenda to help you thrive in this new era of business. Covering CRO, automation, ABM, SEO, Content & Social, Video, Email, Influencer Marketing, Ecommerce, and more!

More than 40 sessions and workshops over 3 days! Topics include things like:

Cashing in on Creativity: Achieving Growth Through Powerful Creative
10 Brain Science Secrets to Make Your B2B Content 10X More Effective
How Agile Marketers Respond to Change Without Neglecting Their Plans
The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO
The Most Common B2B Marketing Mistakes & How to Fix Them
10 Steps to Show Content Marketing ROI to Your Boss
Unlocking the Power of B2B Influencer Marketing
Brain Science Secrets Behind Powerful, Persuasive Emails
How to Measure Marketing Performance in the New Age of Privacy
Building Advocates with World-Class Customer Experience
The Secrets to B2B Lead Generation Success
Building Blocks for Content that Rocks

eCOM360 Adapt or Lose
2021-05-25 - 2021-05-27 | Online
Adapt or Lose. No alternative.
That’s why in 2021 we are gathering the leading ecommerce practitioners to learn how to better adapt in a world rapidly changing.
In 3 days with 15+ hyper-focused sessions, you will walk through all steps of digital commerce transformation. GET INSPIRED, IDEATE, JUST F* DO IT & SCALE UP your business in a new virtual setting:
WHAT YOU WILL LEARN

Creative process of generating and developing new commercial ideas from Fortune 500 companies
Incredible stories of change-management and adaption, proving IMPOSSIBLE IS POSSIBLE!
Generate at least 10 new ideas for your business to reach new heights in a new normal
and much more…

Level Up eCommerce
2021-05-25 08:00 - 12:00 | Online
Level Up eCommerce Event Will Teach You How To Add 50-100 Sales/Day To Your Online Store Using Tools That You Can Implement In Minutes And FINALLY Stop Wasting Money On Stuff That Doesn’t Work.
Spend 4hrs with us an learn:
– How To Drive Highly Lucrative Traffic To Your Store
​- How To Avoid Gambling Online And Instead Use A Proven System That’s Guaranteed To Work
– ​The Best Systems & Strategies that work for businesses on small budgets
​- Why most Facebook ads don’t work and how to make them sell like hot cakes
– ​How to DOUBLE your conversions using JUST 5-MINUTES of effort
​- How To Get To $100k/Month Even If You’re Starting From Zero
​- The 3 Most Effective Tools That Will Skyrocket Your Conversions And You Can Install In Minutes
– ​​How to not just adjust but THRIVE in this new economy
​and much more…
Who is this for:
– eCommerce store owners whether you’re using Shopify, WooCommerce, BigCartel, Wix or any of the other major online platforms
– Entrepreneurs who want to reach $100k/month with their online store as fast as possible
– Anyone who’s interested in how to turn traffic to sales
– Anyone who loved digital marketing & sales funnels and wants to learn more
This is an online global event with participants from multiple countries that will take place on the 25th of May 2021 from 8am AEST to 12noon AEST (Sydney, Australia time zone).

Leading the Product Conference
2021-05-26 | Sydney, NSW, 2000
At LTP DIGITAL you will be challenged by amazing speakers, you will compete with others in an engaging product challenge, which will test your product chops and embed your learning, and you will network and socialize in ways only this unique digital experience allows.
LTP CONFERENCEUnlike any other product conference.
LTP CONFERENCE has a powerful theme in 2021 – The 7 T’s of Product-Led Transformation – to tie the day together. Every talk is new content, crafted into a series of connected talks to teach you and your team how to be Product-Led.
An all-new product adventure, where you, the audience, will make decisions together that will change the outcome of the day at the end.
In 2021, there is a new Secret Advantage (for Season Pass holders) to be played during the adventure.
A reinvented conference experience delivered with through “Edutainment”. Be entertained while you learn in a completely new way, designed to engage an online audience.
The special sense of community and amazing networking opportunities that you told us were better at our digital conference in 2020 than Leading that Product had ever had before at our physical events.
Access exclusive talks from world-class speakers.
Each speaker at LTP DIGITAL 2021 has written fresh content – a completely new talk – crafted to cover one of the 7 T’s of Product-Led Transformation. Together, these industry thought-leaders will deliver a complete learning experience unlike any other.
SPEAKER LINEUP:
– Bill Bartee – General Partner, Main Sequence Ventures
– Larry Diamond – Co-Founder and Chief Executive Officer, Zip Co. Limited
– Narelle Charity – Director of Product, Seek
– Lisa Tobin – MD Technology, Seek
– Corinna Stukan – VP Product, Roam Digital
– Ken Sandy – Author, The Influential Product Manager
– Janey Wong – VP Ecommerce, Away
– Hugh McLachlan – Head of Product, ELMO Cloud HR & Payroll
– Michael Ayoola – Senior Product Manager, The New York Times
An EVENT like you’ve never experienced and the launch of a new SEASON like you’ve never seen
INTRODUCING LTP SEASON PASSLearning is easy; implementing is hard.
LTP SEASON PASS is designed to help you and your team implement your learnings from the conference and allow you to get help from the LTP SEASON PASS community as you embark upon your own transformation journey.
It is a series of 5 Monthly Episodes of the same high-quality, curated content as the Leading the Product conference, that continues and deepens the learning journey from LTP CONFERENCE.
Each Episode contains a new talk from a speaker on the 7T’s of Product-Led Transformation, with an opportunity for Speaker Q&A, templates & handouts, and a new product adventure challenge to continue the LTP experience.
LTP SEASON PASS ticket holders also get access to new thought-leading content on Product-Led Transformation and access to all content from LTP DIGITAL 2020, including the full video.
Each Episode will have a live viewing party, including a moderated chat and forum, but all Episode videos will be available to watch at your own pace through to 30 November 2021.

E-commerce Berlin Expo 2021
2021-05-26 - 2021-05-27 | Online
E-commerce Berlin Expo 2021, organized by E-commerce Capitals, will take place on 26 – 27 May.
E-commerce Berlin Expo 2021 will present the e-commerce sector, dedicated to solutions for e-merchants, from digital marketing to logistics aso offers visitors a rich and relevant program with the complete range of products and services essential to drive online retail performance.
E-commerce Berlin Expo will become the hot spot for a day full of knowledge. Visitors can expect a full program with practical lectures by top international speakers, passionate discussions and many new impulses.
This event provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, fraud prevention solution providers, payment processors, and other online solution businesses.

#DMWF Digital Marketing World Forum 2021
2021-06-02 - 2021-06-03 | Online
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
This fully online event will explore the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. A paid online conference and expo that hosts practical how-to sessions, live demos and product launches, and premium online networking.
