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DTSTART;TZID=Australia/Melbourne:20190312T080000
DTEND;TZID=Australia/Melbourne:20190313T170000
DTSTAMP:20260404T072011
CREATED:20181225T094355Z
LAST-MODIFIED:20191020T054415Z
UID:12910-1552377600-1552496400@marketing.com.au
SUMMARY:ad:tech Sydney 2019
DESCRIPTION:ad:tech is the original industry authority for marketing and media technology\, where marketing\, technology and media communities assemble to share new ways of thinking\, build strong partnerships\, and define new strategies to compete in an ever-changing marketplace. \n2019 keynote speakers include: \n\nTom Eslinger\, global chief creative officer\, Burson Cohn & Wolfe\nMari Kauppinen\, head of marketing\, digital & demand generation\, IBM\nJeff Rosenblum\, co-president\, Questus\nTom Goodwin\, evp\, head of innovation\, Zenith USA\nAlexander Nick\, global AR/VR ads go-to-market lead\, Google\nKshira Saagar\, head of analytics and data science\, The Iconic\nAna Milicevic\, co-founder\, Sparrow Advisers
URL:https://marketing.com.au/event/adtech-sydney-2019/
LOCATION:Hilton Sydney\, 488 Georges Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190313T080000
DTEND;TZID=Australia/Melbourne:20190314T170000
DTSTAMP:20260404T072011
CREATED:20181225T101807Z
LAST-MODIFIED:20191020T054415Z
UID:12940-1552464000-1552582800@marketing.com.au
SUMMARY:B2B Expo Melbourne
DESCRIPTION:It’s now or never\, Australian businesses must step up in order to stay in business\, to capture new market opportunities and to prepare for intense competition from overseas. SMEs need to urgently innovate\, to evolve beyond the status quo. \nPresented by Officeworks\, B2B Expo provides business owners\, entrepreneurs\, senior management and startups the platform to learn\, connect and grow. A feature of B2B Expo is the free Business Matters Seminars. Startups are also a focus of the exhibition with a PitchComp and startup seminars. With more than 30 seminar presentations\, more than 60 exhibitors\, advice\, opportunities and much more\, can you afford to miss out!
URL:https://marketing.com.au/event/b2b-expo-melbourne/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190314
DTEND;VALUE=DATE:20190315
DTSTAMP:20260404T072011
CREATED:20190301T012937Z
LAST-MODIFIED:20190301T012937Z
UID:13274-1552521600-1552607999@marketing.com.au
SUMMARY:Brilliant Digital Marketing
DESCRIPTION:Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers\, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately. \nThis event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital channels effectively. \nThere are 5 modules as part of this workshop \n\nUnderstand how to measure success\nDemand generation\nDemand capture\nBecoming truly customer focused\nThe role of data in marketing
URL:https://marketing.com.au/event/brilliant-digital-marketing/
LOCATION:Hall Chadwick\, Level 40\, 2 Park Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260404T072011
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190318
DTEND;VALUE=DATE:20190320
DTSTAMP:20260404T072011
CREATED:20190301T021319Z
LAST-MODIFIED:20190301T021319Z
UID:13289-1552867200-1553039999@marketing.com.au
SUMMARY:Digital Marketers Australia
DESCRIPTION:The Digital Marketers Australia conference has been designed to focus on digital marketing to help grow your business. The speakers will breakdown campaigns step by step so you can roll out strategies that are working right now. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you\, you’ll find people to network and learn from at the conference.
URL:https://marketing.com.au/event/digital-marketers-australia/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T090000
DTEND;TZID=Australia/Melbourne:20190321T130000
DTSTAMP:20260404T072011
CREATED:20190301T015829Z
LAST-MODIFIED:20190310T093047Z
UID:13283-1553158800-1553173200@marketing.com.au
SUMMARY:Digital Retail & FMCG Masterclass
DESCRIPTION:Attendance at this event will help senior management who work for retail and FMCG brands\, how they can deploy the latest digital and social marketing tools and techniques to generate new business and retain loyal customers. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-retail-fmcg-masterclass/
LOCATION:TBC Sydney\, TBC\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T090000
DTEND;TZID=Australia/Melbourne:20190321T133000
DTSTAMP:20260404T072011
CREATED:20190301T010544Z
LAST-MODIFIED:20190310T093047Z
UID:13269-1553158800-1553175000@marketing.com.au
SUMMARY:Creating & Distributing Smart Content for the Speed of Today
DESCRIPTION:Digital and social channels are becoming more complex\, as the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.
URL:https://marketing.com.au/event/creating-distributing-smart-content-for-the-speed-of-today/
LOCATION:Bentleys Perth\, Level 3\, 216 St Georges Terrace\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Perth,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T133000
DTEND;TZID=Australia/Melbourne:20190321T170000
DTSTAMP:20260404T072011
CREATED:20190301T022042Z
LAST-MODIFIED:20201002T041828Z
UID:13292-1553175000-1553187600@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:This event combines succinct presentations with in-depth discussions with leading digital experts\, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-marketing-masterclass-2/
LOCATION:TBC Sydney\, TBC\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190326
DTEND;VALUE=DATE:20190327
DTSTAMP:20260404T072011
CREATED:20190301T020742Z
LAST-MODIFIED:20190310T093047Z
UID:13286-1553558400-1553644799@marketing.com.au
SUMMARY:Video Strategy Workshop
DESCRIPTION:This Video Strategy Workshop explores an insightful and revolutionary approach to strategically implementing video in your organisation. \nAt this event you will learn: \n\nIncrease brand awareness and conversion rate using the right videos\nProperly brief a videographer or your internal team to produce your content\nDesign and implement a 12-month corporate video strategy to increase lead generation\nIdentify content to produce 1 educational video a week for the next 52 weeks\nIdentify the equipment you need to produce your own educational videos internally
URL:https://marketing.com.au/event/video-strategy-workshop/
LOCATION:Aeona\, Level 3\, 1 Buckingham Street\, Surry Hills\, NSW\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190328T070000
DTEND;TZID=Australia/Melbourne:20190328T090000
DTSTAMP:20260404T072011
CREATED:20190301T014514Z
LAST-MODIFIED:20190310T093047Z
UID:13281-1553756400-1553763600@marketing.com.au
SUMMARY:AI to Drive Better Audience Engagement
DESCRIPTION:Join us at the Guru Breakfast with Alicia Olson-Keating\, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC). \nAlicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.
URL:https://marketing.com.au/event/ai-to-drive-better-audience-engagement/
LOCATION:Fraser’s Restaurant\, Fraser Avenue\, West Perth\, WA\, 6005\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190402T090000
DTEND;TZID=Australia/Melbourne:20190404T173000
DTSTAMP:20260404T072011
CREATED:20190224T061529Z
LAST-MODIFIED:20190310T093047Z
UID:13231-1554195600-1554399000@marketing.com.au
SUMMARY:UX Course & Certification (3 Day UX Design Training) – Sydney
DESCRIPTION:In this 3 day UX course\, learn how to implement UX tools and methodologies and design principles for designing great experiences. Work through a case study with practical\, hands-on activities and exercises to accompany the latest theoretical insights. Whether you want to sharpen your UX design skills or are a BA\, developer\, product manager\, visual designer or marketer wanting to move into UX\, accelerate your UX journey with one of Australia’s top UX practitioners and trainers\, Tania Lang.
URL:https://marketing.com.au/event/ux-course-certification-3-day-ux-design-training-sydney/
LOCATION:Portside Conference Centre\, 207 Kent St\, Syd\, Australia
CATEGORIES:All Event Locations,All Event Types,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190403T080000
DTEND;TZID=Australia/Melbourne:20190405T170000
DTSTAMP:20260404T072011
CREATED:20181225T102027Z
LAST-MODIFIED:20190310T093047Z
UID:12943-1554278400-1554483600@marketing.com.au
SUMMARY:Big Digital
DESCRIPTION:Big Digital Adelaide is back in 2019\, amping up the Adelaide conference scene again with world-class speakers\, a world-class venue and world-class food. It’s a world-class event! Indulge your inner geek as we immerse ourselves in Adelaide’s uniquely enticing food culture for a digital marketing conference born in the heart of South Australia. \nStart your Big Digital experience with a full-day workshop that allows you to dig deep into your search marketing topic of choice. Then spend two days learning every aspect of search engine optimisation (SEO)\, paid search tactics and tools\, social media marketing\, blogging and content development\, and a dozen other topics that will help you step up your online results in 2019. \nConnect with speakers and attendees who are genuine experts. Whether you need to learn how to glam up your site on a shoestring\, or lock down your WordPress security\, understand keyword research\, learn to write copy that converts\, discover the mysteries of remarketing\, or connect with your brand in a way that moves customers as much as your employees\, you’ll find it at Big Digital Adelaide.
URL:https://marketing.com.au/event/big-digital/
LOCATION:Adelaide\, SA\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190404
DTEND;VALUE=DATE:20190405
DTSTAMP:20260404T072011
CREATED:20181225T095059Z
LAST-MODIFIED:20190310T093047Z
UID:12915-1554336000-1554422399@marketing.com.au
SUMMARY:ADMA Data Day 2019 – Sydney
DESCRIPTION:Data Day is back in its 15th consecutive year to bring you the leading minds in marketing\, digital\, data and analytics to showcase the data strategies delivering real success at the world’s biggest brands. \nIt will deliver a unique opportunity for aspiring marketers to learn from the top industry leaders and take away practical insights to help drive data and marketing excellence. \nThe one-day program is already stacked full of local and international C-Suite talent from leading brands including: \n\nChief Customer Officer (HK)\, Generali\nChief Customer Officer\, CarSales.com\nChief Marketing Officer\, Velocity\nChief Marketing Officer\, Tourism Australia\nChief Customer Officer\, Sumo Salad\nChief Marketing Officer\, Heart Foundation\nChief Commercial Officer & Chief Marketing Officer\, Temple & Webster
URL:https://marketing.com.au/event/adma-data-day-2019-sydney/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190404T080000
DTEND;TZID=Australia/Melbourne:20190404T170000
DTSTAMP:20260404T072011
CREATED:20181225T095256Z
LAST-MODIFIED:20190310T093047Z
UID:12917-1554364800-1554397200@marketing.com.au
SUMMARY:ADMA Data Day 2019 – Melbourne
DESCRIPTION:Data Day is back in its 15th consecutive year to bring you the leading minds in marketing\, digital\, data and analytics to showcase the data strategies delivering real success at the world’s biggest brands. \nIt will deliver a unique opportunity for aspiring marketers to learn from the top industry leaders and take away practical insights to help drive data and marketing excellence. \nThe one-day program is already stacked full of local and international C-Suite talent from leading brands including: \nChief Customer Officer (HK)\, Generali\nChief Customer Officer\, CarSales.com\nChief Marketing Officer\, Velocity\nChief Marketing Officer\, Tourism Australia\nChief Customer Officer\, Sumo Salad\nChief Marketing Officer\, World Vision\nChief Commercial Officer & Chief Marketing Officer\, Temple & Webster
URL:https://marketing.com.au/event/adma-data-day-2019-melbourne/
LOCATION:Sofitel Melbourne on Collins\, Collins St\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190405T080000
DTEND;TZID=Australia/Melbourne:20190406T163000
DTSTAMP:20260404T072011
CREATED:20181225T091739Z
LAST-MODIFIED:20190310T093047Z
UID:12902-1554451200-1554568200@marketing.com.au
SUMMARY:EdTechTeam Gold Coast Summit
DESCRIPTION:This is a redesigned EdTechTeam Summit focusing on the whole teacher—the individual that you bring to the classroom every day. \nWe are launching a series of exciting new Summits for 2019! ​\nWe’d love to have you join us for these two epic days of learning about engaging your students and improving learning outcomes using the best digital technologies available! \nWhat makes a Create Summit different? \n\nNetworking Afternoon – Make new friends\, share ideas and build connections.\nMorning Maker’s Kitchen – Get creative and join us for a fun hands on maker experience on day 2.\nNew updates to all your favourite tools from Google\, Apple\, Adobe\, Microsoft and more! Things are always changing\, so this is a great way to keep up!\nNew keynote and workshop sessions – Discover a wide range of applications for beginner and experienced user\nExtended session times to allow you to go deeper and learn more in every workshop\nWide range of workshop topics: STEM\, Coding\, Literacy and Numeracy\, Digital Citizenship\, Assistive Technology\, Multimedia production\, and so much more!
URL:https://marketing.com.au/event/edtechteam-gold-coast-summit/
LOCATION:King’s Christian College\, 68 Gernvale Road\, Reedy Creek\, Queensland\, 4227\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190410T080000
DTEND;TZID=Australia/Melbourne:20190410T170000
DTSTAMP:20260404T072011
CREATED:20181225T102309Z
LAST-MODIFIED:20190310T093047Z
UID:12946-1554883200-1554915600@marketing.com.au
SUMMARY:Content Marketing Summit – ANZ Edition
DESCRIPTION:Content Marketing Summit\, as the name suggests\, is a premier event where some of the greatest minds\, savvy brands\, renowned publishers\, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing. \nWhile the discipline itself isn’t anything new\, the rapid expansion of digital media and the growing clout of social media have altered content marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands\, publishers\, agency partners and independent creators alike.
URL:https://marketing.com.au/event/content-marketing-summit-anz-edition/
LOCATION:The Westin Sydney\, 1 Martin Place\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190410T080000
DTEND;TZID=Australia/Melbourne:20190410T170000
DTSTAMP:20260404T072011
CREATED:20190224T060747Z
LAST-MODIFIED:20190310T093046Z
UID:13225-1554883200-1554915600@marketing.com.au
SUMMARY:Content Marketing Summit Asia 2019 – ANZ Edition
DESCRIPTION:While the discipline itself isn’t anything new\, the rapid expansion of digital media and the growing clout of social media and newer technologies have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands\, publishers\, agency partners and independent creators alike. CMS Asia is an initiative to bring the entire ecosystem up to the speed of this evolution of content marketing.
URL:https://marketing.com.au/event/content-marketing-summit-asia-2019-anz-edition/
CATEGORIES:All Event Locations,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190430T090000
DTEND;TZID=Australia/Melbourne:20190502T173000
DTSTAMP:20260404T072011
CREATED:20190224T061723Z
LAST-MODIFIED:20190310T093046Z
UID:13234-1556614800-1556818200@marketing.com.au
SUMMARY:UX Course & Certification (Government) – Canberra
DESCRIPTION:We have customised our standard three day UX design course for anyone working in the digital space for any level of government. Learn the user centred design tools and methods that align with ISO standard 9241-210 on human-centred design and Australias DTA’s Digital Service Standard. Find how to conduct effective user research\, interviews and usability testing. Learn how to engage stakeholders and build empathy for users. Understand design principles\, online behaviour and how to do Agile UX. Delivered by one of Australia’s top UX practitioners\, Tania Lang\, with 18 years UX experience.
URL:https://marketing.com.au/event/ux-course-certification-government-canberra/
LOCATION:Dialogue Business\, 4 National Circuit\, Barton\, NSW\, 2600\, Australia
CATEGORIES:All Event Locations,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190502T080000
DTEND;TZID=Australia/Melbourne:20190502T103000
DTSTAMP:20260404T072011
CREATED:20190401T093020Z
LAST-MODIFIED:20190401T093020Z
UID:13420-1556784000-1556793000@marketing.com.au
SUMMARY:Exploring Voice and Audio Marketing - Brisbane
DESCRIPTION:Your customers are listening\, but can they hear YOU? \nAs marketers\, it’s part of our job to be where our customers are. At this event\, we’ll explore the current landscape of voice and audio and uncover where the opportunities lie. \nWith predictions that up to 50% of searches by 2020 will be voice and with 3.5 million podcast listeners in Australians\, we’ll look at where consumer attention is focusing and what you need to do to be heard. \nOur speakers will cover: \n\n\n\nHow voice search is being used and what’s ahead\nWhat you need to do to optimise for voice search now\nHow brands are using audio content to reach their customers\nHow you can still capture a first mover advantage\n\n\n\nDon’t miss this chance to gain some insights and knowledge from marketing leaders to inspire your voice and audio experiences!
URL:https://marketing.com.au/event/exploring-voice-and-audio-marketing-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Topics,All Event Types,Queensland
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190502T093000
DTEND;TZID=Australia/Melbourne:20190502T163000
DTSTAMP:20260404T072011
CREATED:20190224T061921Z
LAST-MODIFIED:20190310T093046Z
UID:13237-1556789400-1556814600@marketing.com.au
SUMMARY:Linkedin Training Course (Sydney)
DESCRIPTION:There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing (to find new business) or for their careers (to boost their online reputation.) In this one day Linkedin training course we’ll teach you how. \nThis is a live\, in-person class with small numbers where we step you through using Linkedin. It’s practical and hands-on. BYO laptop and we’ll get stuck in. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat you’ll learn in our Linkedin training\n\n\n\n\nImportant strategic aspects of Linkedin: \n\nCredibility – how to build it on Linkedin\nThought leadership – its role on Linkedin\nVisibility – how to be found on Linkedin\nLeads – how to find sales/work leads and reach out\n\n  \nHow to make the most of features including: \n\nProfile – what to write and how to write it\nConnections – who to connect with\, the right way to do it\nGroups – which to join and how to interact in them\nRecommendations – how to ask for and write recommendations\nCompanies – how to get the most out of business pages\nSearch – how to use Linkedin search to find sales/work leads\nPublishing – what to write and how to do it
URL:https://marketing.com.au/event/linkedin-training-course-sydney-4/
LOCATION:Media School Sydney\, 335 Clovelly Road\, Clovelly (Eastern Suburbs)\, Australia
CATEGORIES:All Event Locations,All Event Types,Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190507T180000
DTEND;TZID=Australia/Melbourne:20190507T200000
DTSTAMP:20260404T072011
CREATED:20190414T012048Z
LAST-MODIFIED:20190425T113130Z
UID:13513-1557252000-1557259200@marketing.com.au
SUMMARY:Sunset Marketing: Rebuilding Trust in Australia's Banks
DESCRIPTION:Trust in our banking and financial institutions is low in the wake of the Banking Royal Commission. \nHow can marketing help to restore trust in these organisations? What new marketing strategies and tactics can be developed that will appeal to a wary and cynical audience. \nThe AMI NSW Sunset Marketing event will feature a panel of experts to discuss the options available to banks and other financial institutions. They bring unique perspectives based on personal and industry experience. \n  \n\n\n\n\nPanel\n\n\n\n\n\n\n\n\nLynda Cavalera\nGlobal Marketing – Associate Director Brand\, Segments & Campaigns\nAMI Board Directors Chair\nRMIT University \nA senior marketing and sales executive and accomplished leader with more than 25 years’ experience across numerous industries\, including financial services\, banking\, retail\, Government\, education and NFPs\, Lynda has demonstrated strong strategic experience and commercial acumen\, and a distinctive capability to synthesise research\, data and insights to develop compelling brands\, strategy and value propositions that create impact and sustainable value for the customer\, organisation\,\nand broader stakeholders. \n\n\n\n\n\n\n\n\nMike Daniels\nFounder\nThe Behavioural Architects \nStrategist and researcher who combines analytical rigour and imaginative flair to develop behaviour changing ideas.\nSpecialties: Brand strategy and identity\, advertising strategy and evaluation\, creative development\, qualitative research\, innovation\, facilitation and training. \n\n\n\n\n\n\n\n\nPatrick  Southam\nPartner\nReputation Edge \nPatrick is a Partner and Co-founder of PR agency Reputation Edge which specialises in reputation management\, investor relations and media management.\nPatrick began his career as a business journalist and has worked in senior corporate communications roles at NAB\, Commonwealth Bank\, ING\, Visa\, BHP\, Royal Philips and Optus. He has also served in the Royal Australian Navy as a Lieutenant specialising in public affairs and media management. He advises clients on corporate positioning and advocacy\, issues and crisis management\, investor relations\, stakeholder and reputation management\, and media strategy.\nPatrick holds a Degree in journalism and politics\, a Master’s Degree in Communication Management (UTS) and postgraduate qualifications in management from the Macquarie Graduate School of Management.
URL:https://marketing.com.au/event/sunset-marketing-rebuilding-trust-in-australias-banks/
CATEGORIES:Public Relations,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190509T070000
DTEND;TZID=Australia/Melbourne:20190509T090000
DTSTAMP:20260404T072011
CREATED:20190414T005331Z
LAST-MODIFIED:20190425T113130Z
UID:13484-1557385200-1557392400@marketing.com.au
SUMMARY:Growth Marketing Morning – Influencer Marketing & Entrepreneurial Innovation
DESCRIPTION:Growth Marketing Morning is a free event with two great speakers presenting their ideas while you enjoy breakfast at a central location in Sydney. \nIn May we have two thought leaders presenting\, Jack Delosa (CEO\, Entourage) and Sammy Major (Director\, Tribe). Jack will be speaking about how businesses can bring entrepreneurial principles and innovations into their own business\, and Sammy will be presenting the top three trends that will shape Influencer Marketing in 2019. \nThe insights presented will focus on actionable takeaways which you can implement right away to help unlock sustainable & scalable growth in your business. \nAttendance is free with registration. Breakfast will be included.
URL:https://marketing.com.au/event/growth-marketing-morning-influencer-marketing-entrepreneurial-innovation/
LOCATION:Adina Apartment Hotel\, 55 Shelley St\, Sydney\, Sydney\, 2000\, Australia
CATEGORIES:Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190514T180000
DTEND;TZID=Australia/Melbourne:20190514T200000
DTSTAMP:20260404T072011
CREATED:20190414T012652Z
LAST-MODIFIED:20190425T113130Z
UID:13522-1557856800-1557864000@marketing.com.au
SUMMARY:AWARD presents The Work Behind The Work - Sydney
DESCRIPTION:We’ve asked some of the best in the business to come along and share their infinite wisdom. We’ll talk about process\, inspiration and the all-important client relationships. This event is about asking questions\, getting answers and having a glass of wine. \n2019 Sydney line up\n\n\nProject Revoice – BWM Dentsu\, client ALS Association\nStop Your Boobs Playing Their Own Game – The Monkeys\, client Berlei\nAutoAds – CHE Proximity\, client carsales.com.au\n\n\n 
URL:https://marketing.com.au/event/award-presents-the-work-behind-the-work-sydney/
CATEGORIES:Advertising,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190515T080000
DTEND;TZID=Australia/Melbourne:20190515T100000
DTSTAMP:20260404T072011
CREATED:20190505T052728Z
LAST-MODIFIED:20190505T052728Z
UID:13621-1557907200-1557914400@marketing.com.au
SUMMARY:Earned Media Spotlight
DESCRIPTION:Earned Media: PR\, Influence and Media of Tomorrow – 15 May\, Sydney\nIn today’s constantly changing media landscape\, how will your brand ensure they are leveraging the right earned media techniques to build consumer trust and stand out from their competitors? At this event\, our speakers will share their strategies for creating relationships with journalists\, story leads\, thought leaders and influencers and define storytelling techniques and media packaging tips for the modern age. \nOur expert speakers will cover: \nThreats and opportunities for earned media in 2019\nGetting your media mix right\nLeveraging and defining influence\nStorytelling for the modern age\nThe changing landscape of the media newsroom\nInclusions: \nThe opportunity to network with attendees (8:00am – 8:30am)\nTea\, coffee and a light snack will be served during the networking time\nThe audience will sit (theatre style) to listen to the presentations\nWe will have 4 speakers each presenting for 15-20 minutes\nQuestion and answer time will be held at the end\nAll attendees will automatically enter our business card draw on the day to have a chance to win great prizes!\nAnnual passes are now available for 2019! Find out more. \nSpeakers\nElizabeth Anderson\, Head of PR\, THE ICONIC \nLiz Anderson is a Communications and PR Specialist who has dedicated the past decade to helping brands master the art of storytelling and create meaningful conversations with their customers. Having built her PR career within the retail\, tech and lifestyle space\, both locally and internationally\, Liz is passionate about understanding consumer behaviour and the ‘why’ behind purchase intent. Such passion is fuelled by her keen interest in sociology\, anthropology and how social media has fundamentally changed the way we communicate and connect. \nLiz’s approach to developing holistic marketing strategies is that of ‘creative pragmatism’\, believing that ‘visionary’ and ‘culturally relevant’ ideas must be underpinned with data and insights to truly drive long-term brand affinity and engagement\, shift the commercial needle and achieve earned and owned media success. Liz also believes that the industry should focus on understanding how to harness the power of ‘influence’ rather than just that of ‘influencers’\, and sees this as an important part of PR’s digital transformation. \nAs Head of PR at Australia and New Zealand’s fastest growing online fashion and sports retailer\, THE ICONIC\, Liz will talk us through why authenticity and transparency matters in an age of ‘commoditised convenience’\, and how (and why) PR can help influence commercial business decisions beyond the marketing department. \nAshford Pritchard\, Co-Founder and Managing Director\, Kicker Communications \nAshford has spent the past decade helping people\, organisations and brands discover and tell their story. \nHe has worked as a journalist and editor\, curated international events\, managed public relations and communications campaigns\, and counselled senior business leaders. \nAs co-founder and director of Kicker Communications\, Ash assists organisations such as KPMG\, Techstars and the Australian Centre for Business Growth at UniSA to achieve their business goals through strategic communications. Kicker has offices in Sydney and Adelaide and works with some of Australia’s most exciting tech startups across industries such as Space/IoT\, Fintech\, Agtech and Edtech. \nAsh will talk us through experiences building consumer and stakeholder trust through PR\, storytelling for the modern age and strategies for marketing and communications professionals to work better together. \nLyndsey Gordon\, Senior Public Relations Manager\, P&O Cruises – Carnival \nLyndsey has a passion for working with consumer brands to build positive reputations through earned media. \nA natural storyteller\, she has a knack for thinking creatively to generate media headlines at times when brands have little to say – but want to make some noise! On the flip side\, Lyndsey has navigated many challenging media situations to assist brands in staying out of the spotlight when potential crises and issues unfold. \nAfter a long-standing career in consumer agency-land\, Lyndsey has spent the past two years leading the public relations and social media for P&O Cruises – part of the Carnival Australia family of cruise brands. \nAt this event\, Lyndsey will share her thoughts on the changing media landscape and the role of the influencer in today’s digital age. Who is an influencer and what role do they have play in creating the news agenda?
URL:https://marketing.com.au/event/earned-media-spotlight/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190515T180000
DTEND;TZID=Australia/Melbourne:20190515T200000
DTSTAMP:20260404T072011
CREATED:20190414T012538Z
LAST-MODIFIED:20190425T113130Z
UID:13518-1557943200-1557950400@marketing.com.au
SUMMARY:AWARD presents The Work Behind The Work - Melbourne
DESCRIPTION:We’ve asked some of the best in the business to come along and share their infinite wisdom. We’ll talk about process\, inspiration and the all-important client relationships. This event is about asking questions\, getting answers and having a glass of wine. \n2019 Melbourne line up\n\nMyer Christmas Bauble – Presented by Pippa O’Regan\, General Manager and Stephen De Wolf\, Executive Creative Director\, Clemenger BBDO\nAustralian Red Cross Blood Service – Presented by Johnny Corpuz\, Head Of Connections Strategy and Adam Slater\, Associate Creative Director\, Cummins&Partners\nEnter Asahi – Presented by Navin Arunasalam\, Account Director\, Hugh Gurney\, Copywriter\, Joe Sibley\, Art Director\, The Monkeys\n\n 
URL:https://marketing.com.au/event/award-presents-the-work-behind-the-work-melbourne/
LOCATION:Clemenger BBDO
CATEGORIES:Advertising,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190516
DTEND;VALUE=DATE:20190517
DTSTAMP:20260404T072011
CREATED:20190414T005535Z
LAST-MODIFIED:20190425T113130Z
UID:13487-1557964800-1558051199@marketing.com.au
SUMMARY:Video Council Event
DESCRIPTION:Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday\, 16 May 2019 as we discuss key topics in the Australian digital video landscape.
URL:https://marketing.com.au/event/video-council-event/
LOCATION:Twitter\, Level 39\, 2 Park Street\, Sydney\, Sydney\, 2000\, Australia
CATEGORIES:Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190521T090000
DTEND;TZID=Australia/Melbourne:20190521T163000
DTSTAMP:20260404T072011
CREATED:20190413T235638Z
LAST-MODIFIED:20190425T113130Z
UID:13465-1558429200-1558456200@marketing.com.au
SUMMARY:B2B Demand Generation & ABM Workshop
DESCRIPTION:A majority of B2B organisations struggle to get results from their demand generation investments. One of the biggest reasons for this is a lack of buyer-centric campaigns.​ \nToday’s B2B buyer is more sophisticated and more complex that ever\, requiring B2B brands to develop programs that connect with the buyer based on their purchase journey . . . it is no small task. \nThis is why we have developed the Buyer-Centric Demand Generation and Account Based Marketing (ABM) Workshop. The workshop is designed to be a full-day intensive course that will enable and equip B2B marketers with the knowledge and tools to get more from their demand generation and ABM investments. ​ \nAttendees of the workshop will acquire the following skills:\n· How to develop buyer profiles that provide insight into the buyers role\, their journey\, their content and channel preferences\n· How to align Account Based Marketing with your demand generation strategy\n· How to build a content architecture that aligns to the buyers journey\n· How to collaborate and align with sales to ensure demand generation success\n· How to align demand generation programs with other customer touch points to provide an exceptional customer experience\n· How execute a holistic ABM strategy \n​This workshop is designed for marketing campaign managers\, directors of demand generation\, content marketing managers and directors and marketing leaders.
URL:https://marketing.com.au/event/b2b-demand-generation-abm-workshop/
LOCATION:Portside Centre\, 207 Kent St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190523
DTEND;VALUE=DATE:20190524
DTSTAMP:20260404T072011
CREATED:20190224T062110Z
LAST-MODIFIED:20201002T002312Z
UID:13240-1558569600-1558655999@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Types,Content Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190523T080000
DTEND;TZID=Australia/Melbourne:20190524T170000
DTSTAMP:20260404T072011
CREATED:20190414T004530Z
LAST-MODIFIED:20201002T055506Z
UID:13477-1558598400-1558717200@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:Youth Marketing Australia Conference (YMA) is a two day\, thoughtfully curated event designed to help marketing professionals keep up with the fast paced demographic\, Generation Z. \nOver the past two years\, we have hosted speakers from brands such as Google\, Facebook\, MTV\, Linkedin\, BuzzFeed\, Instagram and Contiki\, just to name a few. \nThis year hear from Spotify\, UNiDAYS\, Girlfriend\, Student Edge + many more. \nDay one of YMA follows a single stream conference structure with 12 speakers allocated 25min slots. Whereas the Day Two Skills Development Workshop has been designed for marketing professionals looking to catapult their career by building up their professional & personal development. Get the edge over your peers\, whilst networking with some of the brightest minds in Australia. \nEach speaker will share their experience of recent Gen Z focussed marketing campaigns\, including any failures\, hurdles and of course\, successes! Be inspired and leave armed with actionable marketing tactics\, future proofing strategies and candid insights from real life case studies. \nJoin 200+ like-minded individuals (Marketing Directors\, Marketing Managers\, Brand Managers\, Social Media Managers\, etc) from some of the biggest brands in Australia to hear from brilliant marketers and trusted industry leaders.
URL:https://marketing.com.au/event/youth-marketing-australia-conference-3/
LOCATION:Encore\, St Kilda Sea Baths 6/10-18 Jacka Boulevard\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190524T080000
DTEND;TZID=Australia/Melbourne:20190615T170000
DTSTAMP:20260404T072011
CREATED:20190414T004102Z
LAST-MODIFIED:20190414T004102Z
UID:13474-1558684800-1560618000@marketing.com.au
SUMMARY:Vivid Sydney - Light\, Music and Ideas
DESCRIPTION:Where art\, technology and commerce intersect. Three weeks of game changing ideas and seminars\, amazing music and light sculptures that transform the city. \n\nVivid Sydney’s multi-award-winning festival of light\, music and ideas returns to illuminate Sydney with mesmerising new light art and projections and deliver a fresh new program of music and ideas. \nExplore the brilliant Light Walk\, stretching for 2kms along the harbour foreshore from The Rocks to the Sydney Opera House and Royal Botanic Garden. Discover more breathtaking light art at Barangaroo and Darling Harbour\, along with the city’s Kings Cross\, Chatswood and Taronga Zoo. \nVivid Music showcases some of the best Australian and international acts at iconic Sydney venues and intimate bars and clubs. \nVivid Ideas is where you can explore fresh thinking across tech\, design and culture. \n\n 
URL:https://marketing.com.au/event/vivid-sydney-light-music-and-ideas/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:Conference,Sydney
END:VEVENT
END:VCALENDAR