Digital Customer Experience Series - EUROPE
2022-04-20 - 2022-04-21 | Online
Companies are witnessing a gradual shift in customer preferences. The initial days of the pandemic had forced both the companies and customers to adopt digital means of communication. Now is the time to put those strategies to test to understand the business impact of Digital Transformation.
Also, now that the consumers have understood the importance of these changes, companies need to strive hard to meet and exceed those expectations. The customer groups who were comfortable with the brick and mortar units in the high streets are to be provided with renewed hybrid experiences in the days to come.
Customer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected, sensitive, and competitive European market.
Customer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively, which correlates with revenue growth potential.
Transforming the enterprise through customer experience means:

Increased customer engagement, enhancing and augmenting sales while boosting reve-nue from existing customers as well as creating new sales channels by word of mouth.
Strengthening brand fondness using technology to establish distinguished experiences.
Lower costs due to effective interaction with customers in real-time with consistent cus-tomer service.
Increasing customer retention and loyalty through cherished and memorable customer interactions.
Aligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.
Organisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.

E-mail Marketing Workshop
2022-04-21 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

DigiMarCon At Home 2022
2022-04-21 - 2022-04-22 | Online
DigiMarCon At Home 2022 Digital Marketing, Media and Advertising Conference will take place April 21st to 22nd, 2022, Online; Live and On Demand.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon At Home 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Intro to Product Management
2022-04-25 08:00 - 17:00 (Australia/Melbourne) | Online
Learn the keys to driving product success.
Step into the world of product management with General Assembly. During our online introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

Discover the role and responsibilities of a product manager.
Survey today’s product management landscape and its career opportunities.
Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
Apply what you’ve learned to design a basic minimum viable product (MVP). return

Data Analyst vs Data Scientist
2022-04-26 | Online
This session is part of GA’s International Women’s Day 2022 programming as well as our everyday support – a whole month of panel discussion events, masterclasses, and practical workshops to support and celebrate careers, education, and business ventures. We welcome all people identifying as women, trans, non-binary, genderqueer folks, and everyone who supports them.
Thinking about a new career?
If you are curious about a new career but don’t know what to choose between Data Analyst and Data Scientist, this is for you! Join us for a discussion about what day-to-day life looks like in this in-demand Data field.
Bring your questions to our Data experts! They will give you insight into data roles, help you understand what is needed to get there, and, just maybe, inspire you to make a change.
Join us for insightful discussion online!

Takeaways

Various career paths
What’s the difference between Data Analyst vs Data Scientist
Top skills needed to succeed and how to get them
Companies hiring in Data
Good places to meet other data folks

Content Strategy & Copywriting Workshop
2022-04-27 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

AdWorld 2022
2022-05-02 - 2022-05-03 | Online
Join 50,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.
For two days on 2-3 May 2022, Ad World will stream 10+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.

The Customer Show
2022-05-04 - 2022-05-05 | Melbourne Convention and Exhibition Centre
The Customer Show is the largest and fastest growing Customer Experience Exhibition across Australia & NZ. Housed in the Melbourne Convention and Exhibition Centre, it is the number one meeting place for business leaders wanting to gear their organisation towards the next frontier of CX.

Join us from 4-5 May 2022 and be introduced to leading case studies on CX transformations, digital innovation, data and marketing insights from some of Australia’s leading professionals – with 3 programs running concurrently across 2 days.

Book your seat today for one of the 3 conferences at a special discounted rate!

EcomWorld 2022
2022-05-04 - 2022-05-06 | Online
The entire ecommerce world is coming together online to share exclusive knowledge, tactics and actionable strategies on how to build, operate, and scale profitable ecommerce businesses in 2022.
This isn’t your typical virtual conference. Ecom World is gathering the world’s most innovative founders, trailblazing DTC brands, and most successful Amazon Sellers for three days of masterclasses and networking – all from the comfort of your home.
Our speakers are masters of their craft and are handpicked to share their proven blueprints to success. Join them and 30,000+ attendees for 12+ tracks of in-depth speeches, panels, workshops & live Q&A sessions on 4-6 May.
Interested in growing your brand, increasing your sales and making 2022 your most profitable year yet? This event is for you.

Data Innovation Summit 2022
2022-05-05 - 2022-05-06 | Online
The Data Innovation Summit is the largest and most influential annual Data and AI event in the Nordics and beyond, bringing together the most innovative minds, enterprise practitioners, technology providers, start-up innovators and academics, working with Data Science, Big Data, ML, AI, Data Management, Data Engineering, IoT and Analytics, in one place to discuss ways to accelerate AI driven Transformation throughout companies, industries and public organisations. With over 200 Nordic and international speakers in this 7th edition, spread across nine stages, six workshop rooms, 140 TIP session, and plenty of learning and networking activities in the exhibition area, the Data Innovation Summit is the place to be for all professionals and organisations working with utilisation of data and AI innovation for enhancing customer experience, improve operational processes, enable future sustainability, reinventing business models, or developing data-driven products and services..
With over 1000 practical case studies presented on the past 6 editions and with new geo events in the MEA and the APAC region, the event is a worldwide movement, ushering the community of data, analytics and AI practitioners across functions, companies, industries, sectors, countries and regions to collaborate, benchmark, share and innovate.

Social Media Strategies Summit - Public Agencies & Government 2022
2022-05-09 - 2022-05-12 | Online
If you’re a professional that manages your government or public agency’s social media channels, this event is for you! We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best.

Learn strategies and tips for tackling issues most important to government agencies including social media and crisis communications, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

Social Media Stratigies for First Responders
2022-05-09 - 2022-05-12 | Online
If you’re a First Responder, Command Staff, or professional that manages your public safety agency’s social media channels, this event is for you!
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or department’s social media strategy.

Share experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually!

Network with agency peers from across the country. With professionals representing agencies large and small from all around the globe, SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that you can easily share with leadership and use to train and empower your team.

Learn strategies and tips for tackling issues most important to first responders including social media and crisis communications, humanizing staff, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department.

IBM's Experience Think in 2022
2022-05-10 - 2022-05-11 | Online
Your idea should be the next big thing. Let’s create it together. Join IBM’s community of thinkers, makers, doers, leaders and creators as we connect to solve the most complex challenges facing businesses today.
This year, we’re offering two experiences to explore business and tech topics — Think Broadcast and Think on Tour. Think Broadcast is a free digital event that’s open to everyone, and Think on Tour is a series of small, invite-only events happening around the world.
Everyone around the world can tune in for Think Broadcast! This free event is a completely new experience of real-time conversations from a roundtable news desk. You can expect Q&A and discussions with IBM experts, clients, Innovation Talk speakers, partners and analysts.

AWS Summit Online 2022 | Australia and New Zealand
2022-05-18 - 2022-05-19 | Online
AWS Summit Online brings together the cloud community from around Australia and New Zealand to hear keynotes from industry leaders, dive deep into educational sessions, engage in live demos, and chat one-to-one with AWS experts.

This virtual event is designed to educate you about AWS products and services, and help you accelerate your skills to build, deploy, and operate your infrastructure and applications in the cloud. Sessions are delivered by AWS subject matter experts and customers who have successfully built solutions on AWS.
AWS Summit Online is a free event, designed to be customised to your individual needs and experience.

Event Highlights

90+ Sessions

Covering AI/ML, data and analytics, security, developer tools, customer experience, migration and modernisation, operational excellence, startup best-practices, and business growth.

Live Keynotes and Studio Shows

Tune in to Keynotes and Studio Shows broadcast live from the AWS Summit Studios; featuring live demos, inspiring customer stories, and interviews.

AWS Community

Connect with AWS Heroes and Community Builders, find a local User Group, and learn the stories behind this diverse community.

Connect with AWS Experts

Go deeper by joining live Q&A video sessions with speakers and connect with experts via live chat.

AWS Training and Certification

Access a wide range of resources for free including expert-led express training, self-paced labs, and AWS Certification preparation.

Code Beam EU
2022-05-19 - 2022-05-20 | Online
Meet some of the people and companies using Erlang and Elixir in production in areas like Fintech, eCommerce, IoT, Gaming, Blockchain, Security, Machine Learning and more. Learn how BEAM languages are giving companies a cutting edge advantage – all within the context of high-performance and massively scalable distributed systems.

GROWTH
An organization needs growth. If you are wondering how to best onboard new members to your team, adopt new technologies or take your products to the next level, listening from those who have faced the same challenges can greatly improve your chances!

DEVOPS
A deep understanding of how software is behaving in the actual production environment is crucial for success. The DevOps paradigm enables developers to quickly and effectively understand the customer and organization needs, develop solutions, and see the impact of their work in production. Join to learn how some of the most effective teams overcome usual and unusual challenges in their production environment.

WEB / CLOUD
The needs of the modern web and cloud environments are a natural evolution of those of the telecom domain, and it is, therefore, no surprise that the BEAM and all its dialects and tools continue to serve well those that choose them. Come find out about all the latest paradigms and frameworks for web and cloud development.

FIGHTING TECHNICAL DEBT
Few engineers have the luxury to be experts in every domain they need to work in, and few teams have the resources to carefully plan ahead while at the same time adopting all the continuously discovered best practices for maintaining their software. Find out how different teams keep improving their legacy systems and also catch up with all the developments in the tools that help them do so.

INNOVATION
What’s cooking in the BEAM? What are the latest cool projects in the ecosystem? Join to find out!

Intro to SQL
2022-06-01 | Online
We’ve all been there: the data you need to perform analysis or to put together a presentation lives in a database, and this will be the 20th time that you’ve had to bother the IT department or data engineers for an Excel export of the data. If only there were a simple, flexible, and quick way to get the data yourself….
SQL to the rescue!
SQL, or Structured Query Language, is a simple programming language that enables you to efficiently create, alter, request, and aggregate data. Databases are ubiquitous in today’s digital world, and SQL is your key to interacting with the valuable data inside them. Come and learn the basics of databases and how SQL can fit into your workflow, and practice basic SQL with live activities.
Chart your own career path. Pick up where this workshop leaves off. Enhance your professional data analysis skill set with one of our data analytics offerings.

Takeaways

Understand the foundations of databases and when to use SQL.
Learn and practice the basic syntax of SQL.
Explore more advanced features of SQL, such as joining, grouping, filtering, and functions.

Intro to Customer Journey Mapping
2022-06-01 08:00 - 17:00 | Online
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

Participants of this workshop will learn:

Where and how to find the necessary data and research inputs to customer journey maps
Proven consumer journey map design methodologies used for major brands and products
How to implement consumer journey maps as shown by real business case studies

Apple's WWDC22
2022-06-06 - 2022-06-10 | Online
Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions, explore the newest tools and tips, and connect with Apple experts in labs and digital lounges. All online and at no cost.
In addition to the online conference, Apple will host a special day for developers and students at Apple Park on June 6 to watch the keynote and State of the Union videos together, along with the online community. Space is limited and details on how to apply to attend will be provided soon.
Wherever you watch from, get ready for a fantastic WWDC.

DigiMarCon Latin America 2022
2022-06-07 - 2022-06-08 | Online
DigiMarCon Latin America 2022 Digital Marketing, Media and Advertising Conference will take place July 7th to 8th, 2022, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon Latin America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.
This year’s edition will feature topics such as:

Digital Strategy
Web Experience Management
Usability / Design
Mobile Marketing & Retargeting
Customer Engagement
User Acquisition

Social Media Marketing
Targeting & Optimization
Video Marketing
Data Science & Big Data
Web Analytics & A/B Testing
Email Marketing

Content Marketing
Conversion Rate Optimization
Search Engine Optimization
Paid Search Marketing
Geo-Targeting
Predictive Analysis & Attribution

Growth Hacking
Conversion Rate Optimization
Growth Marketing Tools
Marketing & Sales Automation
Sustainable Growth Strategies
Programmatic Advertising

CMO Digital Summit 2022
2022-06-07 - 2022-06-09 | Online
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways

Chief Customer Experience Officer Summit 2022
2022-06-09 | Online
In the traditional setup, departments are siloed, working in isolation hence, they forget the most important component of their business: the customer. The foundation of the role Chief Customer Experience Officer is to align departments with a customer-centric culture and build unprecedented customer relationships. Join us at the summit and discover how companies are organising and operating their customer experience functions, the modern challenges Chief Customer Experience Officers are focusing on, how they are measuring customer experience, and why employee experience is also a key factor.

The Design Conference 2022
2022-06-09 - 2022-06-11 | Brisbane Powerhouse, QLD, Australia
The Design Conference is an event for creatives. Each year we navigate the future of design, including how you can be an active participant. Attendees are offered an opportunity to evolve their practice through an elevated way of thinking. From professional insights and advice to anecdotes of self-care and growth, this experience is designed to help you find your path, expand your mind and learn from those who came before you.
We will laugh, we will most certainly cry, however, first we must be brave enough to ask those questions you bury deep inside your gut. We’ve got you, arms open wide!

Digital Marketing Fundamentals
2022-06-14 | Online
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.
We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.
Learning outcomes:

Get a basic understanding of key digital marketing channels

Learn key digital terminology

Get a introductory insight into the key channels

Get up to date with latest concepts

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.
This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.
Key Takeaways:

Digital trends

The importance of knowing your brand value

Understanding your audience

How to set your objectives for success

Search engine marketing basics

SEO basics

Social media basics

Email marketing

marketplaceLIVE 2022
2022-06-14 - 2022-06-15 | Online
You are invited to attend the first-ever hybrid MarketplaceLIVE, wherever you may be in the world. Whether you are attending virtually or in-person in NYC, MarketplaceLIVE is the place where the complete community of cloud and digital stakeholders can come together to learn, cross-pollinate ideas, and get inspired in an immersive environment.
After a long period of just trying to keep our heads above water, it’s time to take stock of where we are today and look ahead to where we could go. In this future-focused event, we’ll meet people and organizations who are pushing the limits in their fields of expertise to usher in the next era of innovation.
Our team is bringing together a host of experts to deliver inspiring keynotes fireside chats designed to equip you with the latest trends, best practices, and loads of inspiration. MarketplaceLIVE gives you a day to work hard, and play harder. Your ticket includes access to:

Inspiring keynotes & speakers
Customer stories
Like-minded peers to network with
Product demos
Interactive exhibit spaces
Swag bags
Happy hours, fitness breaks & entertainment

SMX Advanced: Expert-level search marketing training
2022-06-14 - 2022-06-15 | Online
The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high, user experience is more important than ever before… and critical factors like passage rank, MUM, BERT, AI, and machine learning are shaping the future of search.
Explore these and more critical issues and the actionable tactics you need to tackle them head-on at SMX Advanced, online June 14-15.
For the first time ever, you’ll access the world-class programming SMX Advanced is known for free — all without leaving your desk. No expense reports. No airline ticket. No kidding.
This is the only conference designed by advanced search marketers for search marketers. Don’t miss your once-a-year opportunity to join us at SMX Advanced and learn sophisticated, brand-safe, actionable tactics that can help you deliver more qualified traffic, drive revenue, and stay a cut above the competition.

MarketplaceLIVE 2022
2022-06-14 - 2022-06-15 | Online
You are invited to attend the first-ever hybrid MarketplaceLIVE, wherever you may be in the world. Whether you are attending virtually or in-person in NYC, MarketplaceLIVE is the place where the complete community of cloud and digital stakeholders can come together to learn, cross-pollinate ideas, and get inspired in an immersive environment.
After a long period of just trying to keep our heads above water, it’s time to take stock of where we are today and look ahead to where we could go.
Our team is bringing together a host of experts to deliver inspiring keynotes fireside chats designed to equip you with the latest trends, best practices, and loads of inspiration. MarketplaceLIVE gives you a day to work hard, and play harder. Your ticket includes access to:
• Inspiring keynotes & speakers
• Customer stories
• Like-minded peers to network with
• Product demos
• Interactive exhibit spaces
• Swag bags
• Happy hours, fitness breaks & entertainment

Reinventing Your Career: Land A Job in Digital Marketing
2022-06-15 | Online
Digital Marketing is one of the hottest properties in today’s technology. These skills are in high demand! Wondering where and how to begin preparing for a career transformation? Interested in hearing from the industry experts and GA’s admissions team? We can help you achieve your goals.
In this special panel event “Break Into Digital Marketing”, we will discuss the various steps that you need to take to get into the Digital Marketing industry, or simply use these skills in your day-to-day role. You will hear from industry experts and GA’s digital marketing alumni about how the digital marketing industry works and has been growing. You will also walk away with a sense of how General Assembly’s courses provide you with relevant tech skills that will help you grow in your career.

Digital Marketing World Forum #DMWF 2022
2022-06-23 - 2022-06-24 | Online
With a 13+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
This forward-thinking event will explore the latest trends & strategies within Digital Marketing and cover Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.

Workshop: How to Create & Execute a Thought Leadership Strategy
2022-06-30 | Online
This powerful 4-hour online workshop will show you how to create a
thought leadership strategy that goes the distance!
Learn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know, like and trust you.
Who is it ideal for:

Marketing Consultants
CMOs looking to build their personal brand
Senior Professional Marketers
Agency Owners
Content Marketing Specialists
Founders & Entrepreneurs
High-Performing Business Leaders

Outcomes:

Position yourself for more premium career opportunities
Attract more new business (if agency or business owner)
Command a higher salary (if employed)
Charge higher rates (if self-employed)
Be better equipped to help your clients/employer navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace
Fast track the growth of your own business by becoming a thought leader
Attract prestigious collaboration opportunities

What you will learn:
Introduction to Thought Leadership

What is good Thought Leadership?
How it is a fusion of Leadership & Strategy & Marketing
Why thought leadership content is different to other content
Why this type of content will deliver a better ROI for your career/business
Why it’s the fastest growing modern marketing discipline

Thought Leadership Strategy

Business/Career Goals Alignment
How to set your thought leadership goals and what is realistic
The Do’s and Don’ts of a successful thought leadership strategy
Monetising Your Message

Thought Leadership Branding

Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
The 4 non-negotiables of a brand that connects with its audience
Messaging and Positioning Fundamentals for thought leadership
Pivoting and Re-positioning

Thought Leadership Content

Choosing your Topics and Themes
A plan for extracting your own thought leadership
How to turn your ideas into compelling content
7P Framework for creating high-converting thought leadership content consistently
The 3 Systems you need to get your thought leadership to market
How to measure your content success

Intro to Data Science
2022-07-01 | Online
Working from real life case studies, we will review:

What is Data Science?
How is it used?
Key tools and processes data scientists use.
How to get started in Data Science.

What will this remote learning experience be like?

Ask questions and interact with peers and expert instructors —all in real time. Collaborate via live chatbox and Q&A.
Complete hands-on coursework in an online classroom designed to keep you engaged and focused.
Gain accountability and guidance from your instructor and fellow classmates to help you turn skills into career success.
