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Healthcare automation from Machine Learning to AI MasterClass
2020-12-09 - 2020-12-11 | Online
This 3-day online live course is intended to go through the complete roadmap that leads to the immense universe of Artificial Intelligence. It starts from ground zero, a quick overview of basic statistics and data analysis, pillars upon which both “supervised” and “unsupervised” Machine Learning evolved and became at their turn the inevitable backbone for all Artificial Intelligence algorithms behind successful AI applications. In parallel to dozens of step-by-step case studies, the workshop will explore simultaneously, and under different angles, all Machine Learning algorithms applied to the famous generic must-know case study “Iris Flowers”, as well as on “Pulse”, a real healthcare data set related to hospitalized patients. This exclusive approach will allow participants to compare all solutions and adapt the exact one that fits their needs in real life.

Restart Your Career: Data Science
2020-12-10 09:00 - 10:00 (Australia/Melbourne) | Online
Data Scientists are one of the hottest properties in technology. Skills are in high demand and a lack of skilled professionals is driving salaries and consultancy fees higher than ever before. Curious about the role of Tech’s Most Wanted role, Data Scientists at different companies? Wondering where and how most data scientists start their careers & why they hold the highest demand tech job? Interested in hearing the diversity of paths & experiences data scientists take?
In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Data Science industry, what you can expect to be paid throughout your career and key areas of growth within the industry.

Takeaways
In this session, we will cover:

The current landscape of data science and available opportunities
Possible career paths and roles in data science
Skills required to land a job in data science
Misconceptions about software engineers
Useful resources and materials for aspiring data scientists

Marketing Planning Friday Forum
2020-12-11 | Online
Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable.
The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you’ll thank yourself on the other side.

Marketing Planning Friday Forum
2020-12-11 11:30 - 17:00 | Online
The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you’ll thank yourself on the other side. Sponsored by ZoomInfo.
Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable.
Register to attend and you’ll get three educational sessions, live Q&A, and resources.
Can’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.

Making the Leap: Breaking into UX Design
2020-12-15 15:00 - 16:00 | Online
UX designers are in great demand these days. Why? What is UX design? Why is good UX design important? What skills are required of a good UX designer? There is much confusion about what good UX designers do and the roles they should play in organizations.
Join General Assembly for a panel of incredible community leaders about the various paths available to User Experience Designers – from agency to freelance, to in-house, the skills companies look for in a hire, and the resources to get you started.
Bring your questions for our panel of UX Design pros. They will give you insight into their roles, help you understand what is needed to get there, and, just maybe, inspire you to make a change.
What You’ll Take Away:

What the day-to-day of a User Experience Designer looks like
Various career paths
Top skills needed to succeed
The best communities to meet other design and research folks
The ups and downs of this career

Digital Marketing for Small Business
2020-12-16 19:00 - 20:30 | Online
Sign up for this class if you are a small or medium business owner, or want to expand your knowledge and understanding of:
– Social Media Marketing
– Email Marketing
– Google Ads
– SEO
– Reputation Management
– Content Production
– Website Optimization
– ADA / Accessibility for Websites
– Inbound Marketing
– Lead Generation
– Much more
If you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert, this free course is the best way to get started!

About Your Host:
Carlos Zuluaga is an entrepreneur, digital marketing enthusiast, and educator. For the past 10 years, he has become the go-to speaker and teacher for organizations like the American Marketing Association, PPAI Expo, Florida Restaurant Lodging Association, Greater Hollywood Chamber of Commerce, Greater Fort Lauderdale Chamber of Commerce, Hallandale Beach Chamber of Commerce, Dania Beach Chamber of Commerce, and other business organizations, especifically in South Florida.
Owner of multiple businesses, Carlos knows that it takes to take an idea from start to finish, and what is even better, how to grow it into a successful venture through marketing, innovation and technology.

Google Analytics 102 - Setting Goals, Tracking Data and Analyzing Reports
2021-01-05 13:00 - 13:30 | Online
Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data, and applied the suggested action items, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business.
Google Analytics is a fantastic tool. Best part is, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience.
In this continuation webinar, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports.
You’ll also learn the importance of:

Analytics
How to create SMART goals
Asking the right questions of your data based on the goals you create

Digital Toolkit 2020: Digital Expert Panel Q&A
2021-01-06 13:30 - 14:30, 2021-01-27 13:30 - 14:30 | Online
This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online.

Digital Expert Panel Q&A Session
Are you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts.
Put us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time, it is essential that we are all here to support one another. We will have a range of experts on hand every session, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online, every Wednesday.

Innovation & Connection Online
2021-01-07 08:00 - 2021-01-11 17:00 | Online
The power of CONNECT is now at your fingertips
We’ve hosted 100s of in-person summits, brought together countless executives, facilitated 10,000s of news partnerships, and transformed the marketing landscape. Now, we’re doing it all online.
The Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges.
Over 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate.
Exclusive Swag – Since it isn’t quite safe to treat you to a high class hotel, enjoy some high class swag.
Key Themes

Driving Team Performance Through the Institution of Standards & Procedures
Shattering Traditional Marketing Limitations With Emerging Technology
Cultivating Loyalty by Prioritizing the Customer Experience
Hitting Your Profit Goals Through Marketing & Sales Alignment
COVID-19 Impacting Marketers Across the Globe

Internet Marketing Fundamentals
2021-01-08 | Regus – Melbourne, 180 Lonsdale Street, Melbourne, VIC, 3000, Australia
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Module One: SWOT Analysis in Marketing
● Strength
● Weaknesses
● Opportunities
● Threats
● Case Study
● Module One: Review Questions
Module Two: Marketing Research
● Consume All Media
● Finding the Right Price
● Product Development and Improvement
● Identify Your Target Audience
● Case Study
● Module Two: Review Questions
Module Three: Real Time Marketing
● Dynamic Content
● Engagement Builds Followers
● Constant Readiness and Monitoring
● The Time the Place and the Media
● Case Study
● Module Three: Review Questions
Module Four: Brand Management
● Every Interaction Counts
● Consistent Through all Media
● Unique Qualities
● Needs to be Actively Managed
● Case Study
● Module Four: Review Questions
Module Five: Social Media (I)
● You are Building a Community
● A Personal Touch
● Brand Champions
● Make it Easy to Share
● Case Study
● Module Five: Review Questions
Module Six: SEO Basics
● Relevant and Original Content
● Keywords
● Value Proposition
● Linking
● Case Study
● Module Six: Review Questions
Module Seven: Social Media (II)
● Content is King
● Blog and Interact
● Webinars
● Constant Monitoring
● Case Study
● Module Seven: Review Questions
Module Eight: Website Characteristics
● SEO Optimization
● Landing Page
● Analytics
● Mobile and Tablet Friendly
● Case Study
● Module Eight: Review Questions
Module Nine: Capturing Leads
● Lead Management and Generation
● Give Something Away
● Quality vs. Quantity
● Capture Repeat Customers
● Case Study
● Module Nine: Review Questions
Module Ten: Campaign Characteristics
● Tailored for Your Audience
● Use Powerful Words
● The 4 W’s of a Campaign
● Monitor and Tweak
● Case Study
● Module Ten: Review Questions
Module Eleven: Wrapping Up
● Words from the Wise
● Review of Parking Lot
● Lessons Learned
● Completion of Action Plans and Evaluations
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
● SWOT Analysis in Marketing
● Marketing Research
● Real Time Marketing
● Brand Management
● Social Media (I)
● SEO Basics
● Social Media (II)
● Website Characteristics
● Capturing Leads
● Campaign Characteristics
Certification
Once after the training you receive course completion certificate from Mangates
Who Can Attend?
Anybody who is interested in learning Internet Marketing Fundamentals Skills

Email marketing & copywriting basics
2021-01-10 09:00 - 10:30 | Online
It is not enough to be a good writer. Many good writers do not have great cash flow because they are not able to sell. Writing that sells is an art in itself. Some of the topics include:

Significance of email marketing
Episodic approach
Writing strategies for email marketing
Content

Power BI - Deep Dive Sales Analytics and Visualisation
2021-01-11 09:00 - 13:00 | Online
Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis

About the training

Instructor led online training
8 hours session
Interactive Q & A

Learning Outcomes

Create an in-depth analysis and dynamic visualizations on sales data
Discover advanced DAX functions to create measures and calculations to perform advanced analysis
Discover buying patterns, profit margins and other useful insights into sales, customer and inventory transactions

What We Cover

Step by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.
How to Install and Get Started with Power BI.
Data Preparation in Excel for your sales data model.
Importing your sales data from Excel into Power Query Editor.
Data Preparation (Cleaning and Transformation) in Power Query Editor.
Create your Data Model for your Sales, Customer and Inventory analytics
Use DAX functions to create measures for various calculations
Create Visualisations for insights on Sales, Customers and Inventory
Apply Time Intelligence to make reports dynamic

Prerequisites

Delegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)
Resource files for the training will be sent to delegates prior to training
Delegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own

Instructor – Arno Wakfer CA, FMVA, CBCA
Career Experience

5 yrs Commercial Finance
International Exp in South Africa & Australia
CFO at Top rated Business School in Africa (GIBS)
Led Finance teams at global giants like Dimension Data & Autodesk
General Management exp having managed two businesses in Australia

2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress)
Qualification and Education

Chartered Accountant with CA ANZ
Certified Financial Modeller and Valuation Analyst with CFI
Certified Banking and Credit Analyst with CFI

How to Move From Pitching Products to Marketing Your Point of View
2021-01-12 14:00 - 15:00 | Online
Join April Dunford Backstage for a lively 20-minute “how-to” presentation, followed by 40 minutes of Q&A, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market, and make it clear that your brand is the superior choice.
In this follow-up to April Dunford’s B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.)
In 20 jam-packed minutes, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market, while positioning your offerings as the superior option.
Following the presentation, April will open up the floor for 40 minutes of Q&A.
You’ll learn:

How positioning forms the underpinning of a good Point of View narrative
How to structure a narrative around your Point of View that helps customers make informed purchase choices
How to execute on that Point of View across both sales and marketing

What Entrepreneurs Should Know About Intellectual Property Rights
2021-01-14 07:00 - 08:00 | Online
One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property, which refers to creations of the human mind, includes patents, trademarks, copyrights, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive, there are low-cost strategies that new entrepreneurs should consider using.
In this live webinar, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson, an industry expert, consultant, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.
They’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:
– Creating a trademark strategy for names, logos, and brands.
– Using copyrights to protect works and combat copycats online and elsewhere.
– Deciding how to protect your inventions with patents.
– Determining when to use trade secrets to protect confidential information.
– Finding intellectual property lawyers at any budget level.
Kanika Tolver is the CEO and founder of Career Rehab, LLC in Washington, DC, where she helps clients transform their careers with coaching programs, events, webinars, and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker, and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post, and a variety of radio interviews and podcasts.

SEO Simplified in 30 Minutes
2021-01-14 14:00 - 15:00 | Online
Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso, of Roovio Digital Marketing, maintains that 80% of good SEO habits come down to just four words, “They ask, You Answer”, and in this eye-opening presentation will explain what this means to your business and how to apply it.
Join Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results.
You’ll learn:

The important steps that you can take to evolve your website optimization and achieve greater online visibility
How successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top
Mike’s favorite tools for keyword and content research, social media, and more

The 2021 Chief Marketing Officer Top Strategic Priorities
2021-01-15 03:00 - 04:00 | Online
What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues, from Diversity, Equality and Inclusion (DE&I) initiatives to environmental sustainability. This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey, and the actions you can take to advance your marketing efforts in the new year.
Discussion Topics:

The impact of COVID-19 on marketing strategies and budgets
The business and marketing strategies your peers are deploying to drive growth
How CMOs are responding to customer and employee demand for societal impact

The Essentials of Email Marketing for Your Business
2021-01-16 07:00 - 08:00 | Online
Email marketing is nearly 40x more effective than Facebook and Twitter combined. And yet, this powerful tool is often overlooked in entrepreneurs’ digital marketing plans. When done right, email marketing adds value for your customers and has a high return on investment for your company.
In this webinar we’ll discuss the importance of email marketing in growing your business, and how you can get started building effective email campaigns.
You’ll learn:
• Why email marketing is essential for small businesses
• How to build and manage your email list
• What types of content to include in your emails
• How to measure the results of your campaigns
Speaker Bio: Devonne Kendrick, Marketing Lead
Devonne is passionate about all things marketing, life-long learning, and supporting women in business. This led her to Alberta Women Entrepreneurs where she joined the team as a marketing co-op student from 2014-2015.
After completing her Bachelor of Commerce degree at the University of Alberta and working in the post-secondary sector for over two years, she rejoined the AWE team in 2018. She brings her creativity, love of writing, and her analytical skills to her current role as Marketing Lead. Devonne’s past marketing experience includes developing content and strategies for local organizations in the retail, not-for-profit, and post-secondary education sectors.

Writing for the web – webinar
2021-01-19 09:30 - 2021-01-20 12:30 | Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 8 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

4 Weeks SEO (Search Engine Optimization) Training
2021-01-19 12:30 - 14:30 | Tech Training Solutions, VIC, 3000, Australia
Who can take SEO(Search Engine Optimization)Training?

Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.

Features and Benefits

16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
Training material, instructor handouts and access to useful resources on the cloud provided
Practical Hands-on Lab exercises provided
Actual code and scripts provided
Real-life Scenarios

Course Objectives

Role of SEO in Web Design and Web Development
Learn the foundations of SEO
On-page optimizations
Off-page optimizations
SEO Performance Reporting
SEO and Content Creation
SEO and Content marketing
Social Media and SEO

Course Outline
1. Introduction to Search Engine Optimization

The Evolution of Search Results
How does SEO work?
Benefit of SEO
Difference between SEO, SEM, and SMM
Google Search Architecture
Ranking methodology
Understanding the SERP and Search Operators
Search algorithm updates
The current state of SEO

2. Developing a Keyword Strategy

Understanding User Intent
Developing a Keyword Strategy
Competition vs Conversion
Keyword Tools
Keyword Tactics
Exercise: Keyword Discovery Process
What is Keyword Research
Business analysis process
Types of Keywords
Keyword Research Methodology
Google Keyword Planner Tool
Advanced Keyword Planning guide
Paid Keyword Tools
Keyword generation ideas
Competition Analysis
Competitor Metrics
Finalizing the Keywords List
Exercise: Keyword Discovery Process

3. On-Page SEO

What are the Variable?
Rich Snippets
Pairing Keywords to Pages
Tactics to Avoid
Google website guidelines
Fundamental On-page Factors
Domain Name Optimization
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Headings & Footer Optimization
SEO Content Writing
Anchor Links Optimization
Image Tag Optimization
Sitemaps Optimization
Robot.txt and its importance
URL Redirecting Techniques
Canonical Links
Rich Snippets (Schema)
One Box Answer Optimization
Exercise: On-Page Optimization

4. Content Strategies

Creating Power Pages
Content Strategies
Auditing Content
Formatting for Readability
Exercise: Content Process

5. Off-Page SEO

Introduction to Offsite Optimization
Google Link building guidelines
Important factors of Link Building
Types of Linking Methods
Links Analysis Tools
Directories Submissions
Local Business Listing
Classified Posting
Generating Links from QA sites
Guest Blogging and commenting
Press Releases
Social Media Links
Document Sharing Links

6. Social Media for SEO

What are the Social Signals?
Social Media Optimization
Reviews

7. Monitoring your SEO Efforts

Insight Tools
Common Reports and Metrics

8. SEO Performance reporting

Website Position Analysis
Website Monthly Reports
Google Analytics Reports
Search Console Keyword Reports
Link Building Reports
Competitor Reports
Paid Tools for monitoring SEO campaigns

Social Media Selling in 2021
2021-01-21 05:00 - 07:00 | Online
In this interactive webinar, we’ll show you a step-by-step guide to making sure you are set up for social selling success in 2021.

After a year of uncertainty, businesses, brands and new side hustlers are turning to social media to reach their audience and make sales. Plus, 2021 will see an even greater increase of people buying online, which gives everyone the opportunity to grow their business, and make more sales using social media authentically.Inside the webinar, you will learn the following from your instructors

Your Dream Customer: Do you know your customers and the preferred online journey they are taking to buy from you? Things are shifting in 2021, so this is essential to ensure you have a strong foundation in the online space. Here, we show you how the digital landscape is changing in 2021 and how to become BFFs with your dream customer on social media.
Building Trust with an Authentic Brand & Content: Today, there is an overwhelming amount of activity/content online, so how do you stand out and build trust with your dream client on social media? It begins with an authentic and consistent brand that provides valuable and unique content. Here, we put this into context and show you how to show up authentically and consistently across all platforms.
Tools and Systems to Set you Up for Success: Your customer is making decisions about you the moment they land on your social media platforms. Their experience online from the moment they land on your page to the moment they purchase and afterward are all key to creating loyal customers and raging fans that buy again and again. Here we get into the tools, systems, mechanics and everything you need to provide a phenomenal online brand & buying experience.
Special guest expert and Q & A: We will wrap the webinar with an opportunity for you to learn from a guest expert & business owner from our community and to ask any questions you may have about making 2021 your best yet on social media.

MarketingProfs Career Day
2021-01-22 11:00 - 12:00 | Online
How many times have you seen an amazing job opening but you’re missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It’s time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job.
This one-day virtual event features six sessions focusing on all things career-related. From an in-depth LinkedIn makeover to how to ace an interview during a pandemic, from powering up your job hunting to an inspirational kick in the backside (you know, just to get you moving!)—we’re here to make sure you’re on track to be the best you in 2021.
If there’s ever been a time for a career day, it’s now. Let’s take the energy a brand new year brings and make sure you’re as marketable as possible!

All New Digital Virtual Summit
2021-01-28 18:00 - 2021-01-29 04:00 | Online
So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away.
We asked them one simple thing.
“Speak about your latest learnings in Online Marketing. No old stuff!”
They will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond.
“How to Maximize Link Equity Faster Than Google Says is Possible”
“An Introduction to Python and Machine Learning for Technical SEO”
“The Art of Crawling: Getting the most out of Crawl and Index Budget”
“Expand your business by entering new markets: how international SEO works today”
… and more exciting Online Marketing strategies with the focus on SEO & Content await you.
Our panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur), Bastian Grimm (Managing Director Peak Ace Agency from Berlin), Olivia Smith (Head of Digital PR, Digitaloft) , Cody West (Founder Assisted Reach), Kevin Indig (Head of SEO, G2), Mare Hojc (Founder AN Digital, serial entrepreneur), Ruth Everett (Tech SEO, DeepCrawl).

Intro to behavioural economics
2021-02-01 10:00 - 11:30 | The Stretton Centre, 307 Peachey Road, Munno Para, SA, 5115, Australia
The Stretton Centre has partnered with Greg Kavanagh, from Branded Culture to take businesses through how they can tap into knowledge that has largely been the domain of big brands, and use it to benefit their image and the experience of their customers.
Date: Monday, 1 February 2021
Location: Stretton Centre
Cost: $35 per session
Why brand is everyone’s business, and not just a marketing thing – Registration opens at 9.30am. Workshop starts at 10.00-11.30am
All attendees will gain a thorough understanding of ‘brand’ and why it needs to be brought to life throughout the entire organisation.

An introduction to Behavioural Economics and why consumers behave the way they do – Registration opens at 12.30pm. Workshop starts at 1.00-2.30pm
All attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world.
Who is Greg Kavanagh?
Greg has more than 20 years’ experience in marketing, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the ‘dark side’ of advertising with Leo Burnett, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services, retail, sport, not for profit and government.
Greg’s company, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology, buyer behavior, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.

How to use Mailchimp for Email Marketing
2021-02-01 10:00 - 16:00 | Boss Centre WA, 12 Cale St, Midland, WA, 6056, Australia
Email Marketing, when done right, can be more than 50x more effective than Facebook ads – and it’s free!
If you want to find out how to use this incredibly potent marketing tool, and avoid being spam, join us for this free course.
We’ll cover topics such as:

How to automate your emails
How often to send out your emails
How to get people to subscribe
What to include in your emails, and how long they should be
How to convert your emails into $$
How to use Mailchimp to create your database
How to design templates in Mailchimp

SEO For Beginners
2021-02-09 11:00 - 12:00 | Online
Master the basic Search Engine Optimisation skills to reach your customers in this free 1-hour webinar.

We all know how important mastering Search Engine Optimisation (SEO) for your online content is.
But can be confusing to navigate the massive amount of information on the internet about SEO.
In this free 1-hour webinar, you’ll discover:

what SEO actually means and why it’s important
the benefits of employing a SEO strategy and what you should be focussing on
how you can increase your site visibility, the number of visitors coming to your site and how to optimise conversions.

Get Started with SEO
2021-02-10 10:00 - 23:00 | Online
In this masterclass you’ll learn:

How to quickly and simply get SEO working on your website
Which keyword research tool I use for my VIP client
How to create the right content for website visitors and Google too!
Backlink basics – what are they and why you need them
How to take advantage of Google tools to benefit your website

Marketing your Business in 2021
2021-02-10 18:30 - 21:00 | Queensland, QLD, 4000, Australia
Are you ready to dive into 2021 with a clear, actionable marketing strategy for your business?
Are you already feeling lost and overwhelmed on where you should be spending your time?
Would you like to learn more about the marketing trends for 2021 but don’t know where to start?
We have said goodbye to 2020. However the global pandemic left a huge impact on businesses so our next Love What You Do Event will be covering all things marketing in 2021 and how to take this new year by storm!
What we’ll be covering:

What’s changed in the business market
What trends you’ll see in social media in 2021
Developing a strong community to grow your business
What you need to consider when up-leveling your marketing game in 2021
How to implement the right strategies and
How to take aligned action to achieve marketing goals for your niche.

Let us introduce you to our wonderful Guest Speakers:
HAYLEY PETERS & KATY – CO-FOUNDERS OF OH MY DIGITAL
The two beautiful ladies Hayley and Katy will be joining us to share all the about the 2021 marketing landscape.
Oh My Digital Agency is like your work wife; easy to work with, ready to listen to your problems and give knowledgeable advice when you need it.
We stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun, chocolate, dogs & empowering businesses to nail their digital marketing with no-BS advice and strategy.
Katy is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. She’s worked across a wide range of industries including non-profit, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs, coffee and trap music (in no particular order).
Hayley is the pro at strategy, big ideas and data. She has been working in the marketing industry for over 10 years, mainly in the retail and agency space, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel, horror movies, red wine and her ridiculous pink Toyota Yaris.
Between us we have 15+ years experience in marketing, communications, journalism and digital spanning across a range of industries including non-profit, retail, automotive, professional services and startups.
SUKI VAN KOEVERDEN – FOUNDER OF ORIGAMI GLOBE
OrigamiGlobe was born in 2015 when Chief Competition Nerd, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.
Having worked with big brands like AAMI, Allianz, Disney, Coles, Pepsi and Woolworths on nation-wide and international consumer competitions and marketing campaigns, Suki learnt a LOT about what it takes to run an effective competition that converts and loves showing businesses how to put competitions to work growing engaged and relevant audiences that become loyal, paying customers.
In 2020, Suki expanded her services to offer marketing coaching designed to help purpose-driven and passion-led business owners find their marketing voice and put their meaningful marketing efforts on cruise control.
CLAIRE HEPBURN – BRAND STRATEGIST AND FOUNDER OF FLAMINGO CREATIVE
Claire is the Founder and Brand Strategist at Flamingo Creative and will be joining us to share how important it is to build an exciting, consistent and meaningful brand in 2021, and how branding can help you stand out in the market.
Flamingo Creative is a branding and design house helping small to medium-sized businesses tell their story and connect with their people. Claire started Flamingo Creative in 2017 to pursue her dreams of helping small business owners stand out, achieve their goals and do things on their own terms. Having spent the majority of her career working within marketing teams in a range of industries, she realised that she has a passion for listening to her customers and their story, and translating that into innovative brand strategies and creative visual identities. Claire is also passionate about educating small business owners about the power of branding and how they can use branding strategies to take their business to the next level.
Building a brand is much more than just your logo. Branding gives your business an identity and personality that makes your business memorable and encourages your audience to buy from you. It’s knowing exactly who you are and what you stand for, and who your customers are and how to talk to them. This, paired with a creative visual identity, elevates brands and helps them to stand out from the crowd.
INCLUDED IN YOUR TICKET:

Welcome drink upon arrival
Delicious finger food to nibble on
Connection time with like-minded people
Visualisation to have you feeling confident and excited for 2021

Grab your ticket now and let’s connect!
We can’t wait to see you!
MEET YOUR HOST
CHRISTINE CORCORAN – BUSINESS MINDSET COACH, SPEAKER & PODCAST HOST OF THE NEXT LEVEL LIFE
Christine Corcoran specializes in helping heart-centered entrepreneurs overcome self-sabotage, and up-level their mindset so they can create the business and life of their dreams. She is passionate about seeing people succeed, reaching their fullest potential and creating an amazing business doing what they love! Christine is a Qualified Master NLP Practitioner, Behavioural Profiler, Hypnotherapist & Leadership & Executive Business Coach.
Christine hosts a weekly podcast for heart-centered entrepreneurs who want to up-level their motivation, mindset, and business, called The Next Level Life Podcast.
The Love What You Do Collective Events brings genuine heart-centered people together to talk about life, business, and empowerment. Real and relatable conversations designed to uplift and inspire, connect, and share so we can expand our circle of influence and make life-long friends.

Adobe Creative Cloud Introduction
2021-02-16 09:00 - 2021-02-17 16:00 | Online
Learn the fundamentals of Adobe Creative Cloud, combining elements of Photoshop, Illustrator and InDesign to get the best out of them all.

Creative Cloud is a group of applications from Adobe for creating marketing materials, designs and communications content. During this comprehensive Introduction course, you will be guided through the fundamentals, exploring the functions of each tool, and learning to use them to create a variety of materials.
You will explore Photoshop, Illustrator and InDesign, utilising the strengths of each, and learning how they can be used together.
This is an introductory level course.
What you get

Class size kept to a maximum of 10 participants.
Average class is 4-6 people.
Qualified, experienced and approachable facilitators.
Training materials and take away practice files.
Lifetime post course support.

Adobe Creative Cloud Introduction Course Content
The Creative Cloud

Understanding Workspaces
Understanding Panels
Displaying and Hiding Panels
Working with the Control Panel
Navigating with the Hand Tool
Navigating the Document
Using the Zoom Tool

Essential Techniques

The Selection Tool
Understanding Smart Guides
Moving, Copying & Deleting Objects
Grouping and Ungrouping
Locking and Unlocking Objects
Alignment and Distribution

Applying Colour

Colour Modes
Applying Colour to Objects
Spot vs Process Colour
Managing Swatches

Document Setup

New Document Options
Creating Print & Web Document
Saving Documents
Grids, Guides and Rulers

Drawing with Vectors

Drawing Paths
Tips for Drawing Curves
Editing, Manipulating and Modifying Paths
Adding and Deleting Anchor Points
Splitting Cutting and Erasing Paths

Working with Layers

Building a Multi-Layered Document
Adding Transparency
Moving, Scaling and Rotating Layers
Locking and Protecting Layers

Printing and Saving

Printing from the Program
The Save for Print and Web
Image Compression and Optimisation

Working with Graphics

Different File Formats
Placing Multiple Graphics

Illustrator Essentials

The Illustrator Interface
Exploring Panels & Workspaces
Useful Shortcuts

Organising your Artwork

Introducing Multiple Artboards
Editing the Artboard Size

Artwork Components

Rulers, Guides & Grids
Intuitive Smart Guides
Paths, Point and Handles

Creating Basic Shapes

Using the Shaper Tool
Creating Primitive Shapes
Creating Polygons, Stars, and Spirals
Drawing Lines

Working with Type

Using Type Tools
Using the Character and Paragraph Panel
Creating Outlines from Text
Type on a Path

Photoshop Essentials

The Photoshop Interface
Exploring Panels & Workspaces
Useful Shortcuts
The History Panel
Snapshots

Starting with Images

Creating New Documents
Cropping & Rotating
Changing Image Sizes
Upsampling & Downsampling Images

Working with Selections

Lasso and marquee Tools
Quick Selection and Magic Wand Tools

Correcting Images

Understanding Image Histograms
Using the Levels Command

Retouching Techniques

The Clone Tools
Healing Brush Tools

InDesign Essentials

The InDesign Interface
Exploring Panels & Workspaces
Useful Shortcuts

Laying Out Pages

Creating a New Document
Adjusting Margins & Columns
Using Rulers, Grids, and Guides

Working with Text

Placing text
Selecting and editing text
Handling missing fonts
Character Level Formatting
Paragraph Level Formatting

Placing Text in InDesign

Threading and Unthreading frames
The Auto-Fit text function
Flowing text through frames

Working with Graphics

Placing Multiple Graphics
Wrapping Text Around Images
Understanding Fitting Options

Influencer Marketing Conference
2021-02-17 | Online
Influencer Marketing World is an online conference for the savvy and creative marketer, looking to tale their influencer marketing campaigns to the next level!
Sharing growth opportunities, trends and engagement techniques within the lucrative world of influencer strategies.

Influencer marketing has never been so important!

The growth in influencer marketing has been tenfold in recent years and has proved to sceptics that it is here to stay is a pivotal strategy that all marketers must review for future growth.
Covering various themes to support marketers with ideas and strategies to swiftly implement including; emerging platforms, authentic engagement, agency vs inhouse, crisis control, metrics and measurement, regulations, communities, nano and micro-influencers, audience targeting, budget management, B2B influencer marketing, influencer platforms and so much more.
