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Forward Marketing Summit Singapore 2020
2020-06-18 - 2020-06-19 | Online
The Forward Marketing Summit Singapore 2020 is going VIRTUAL.
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.

Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing
Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership
B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:
Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

Forward Marketing Summit Singapore 2020
2020-06-18 08:00 - 2020-06-19 17:00 (Australia/Melbourne)
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.
Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing

Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership

B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:

Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
2020-06-18 12:00 - 13:00
93% of online experiences begin with a search engine
53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores.
Google is the #1 search engine in Australia
In such a scenario, marketers must ensure they are using Google, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns.
Key Learnings

Elements of successful SEO Campaigns
Elements of successful Google Ad Campaigns
ROI: Setting Realistic Expectations
Measurement & Reporting
Success stories from Digital Marketing Campaigns
Free Google Tools That Every Marketer Must Have In Their Tool Box

About the Presenter:
Siddharth Lal – CEO for Bruce Clay Australia
Sid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.
Bruce Clay Inc, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).

Intro to Digital Marketing
2020-06-18 13:00 - 15:00
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).

Spark + AI Summit 2020
2020-06-22 - 2020-06-27
There’s never been a more important moment for data teams. Together, we can solve the world’s toughest problems — and it starts with Spark + AI Summit. We’ve transformed this year’s Summit into a global event — totally virtual and open to everyone, free of charge. And Summit is now even bigger: extended to five days with 200+ sessions, 4x the training, and keynotes by visionaries and thought leaders. Join tens of thousands of engineers, scientists, developers, analysts and leaders as we shape the future of big data, analytics and AI.
Spark + AI Summit 2020 training begins on June 22-23, with an expanded curriculum of half-day and all-day classes. These training classes will include both lecture and hands-on exercises. Apache Spark™ 2.x certification is also offered as an exam, with an optional half-day prep course.

Writing for the web (webinar)
2020-06-23 - 2020-06-24
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 6 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Break Into User Experience Design
2020-06-30 17:30 - 18:30
Overview:
What exactly does a user experience (UX) designer do? Find out firsthand from our panel of expert designers. Dive into what a UX designer does day-to-day, how the role differs depending on what industry you work in, what skills you’ll need to be successful in the field, and much more.
Plus, gain practical tips and tricks to keep in mind when creating websites and apps, and explore how UX skills can push your potential further. All experience levels welcome!
What You’ll Take Away:
Design experts across many industries will candidly discuss:

Firsthand advice, tips, and insight on how to successfully break into design
Various career paths, salary expectations, and future growth opportunities within the field
What a typical day looks like in a range of industries — from finance, to e-commerce, to health and wellness

Why It Matters:
A good experience is crucial to boosting business for any digital brand. By learning core UX principles, you’ll be able to build effective strategies that engage and transform users into customers.

Virtual Digital Marketing Masterclass
2020-07-01 09:00 - 11:00
Join senior marketers from leading brands for a virtual conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, and master digital!
Event Information

This event is not a traditional conference!
The Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers. Due to current conditions this will be an online only event.
You will hear three case study filled presentations, that are capped at 10 minutes each to cut out the waffle.
Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Deeper Learning
Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus
More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle
Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
2020-07-02 13:00 - 14:00
93% of online experiences begin with a search engine
53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores.
Google is the #1 search engine in Australia
In such a scenario, marketers must ensure they are using Google, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns.
Key Learnings

Elements of successful SEO Campaigns
Elements of successful Google Ad Campaigns
ROI: Setting Realistic Expectations
Measurement & Reporting
Success stories from Digital Marketing Campaigns
Free Google Tools That Every Marketer Must Have In Their Tool Box

About the Presenter:
Siddharth Lal
CEO for Bruce Clay Australia
Sid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.
Bruce Clay Inc, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).

Emerging FemTech: How Tech is Transforming Women's Health
2020-07-02 18:00 - 19:30
About This Event
Join GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney, Tokyo and Canberra.
FemTech is a term used to categorise any software, startup or product that combines technology with a focus on women’s health. A rising industry, FemTech is innovative for its prioritisation of a historically underrepresented area in technology.
We’ll be discussing the origins of their startup, how technology is transforming women’s health for the better, emerging innovations and what the future of femtech holds. Whether you’re in the industry yourself or looking to break in, hop online and join the conversation!
Format:
– Lightning talks from each founder on their business
– Discussion panel
– Audience Q&A

About the Instructors

Megan Capriccio Co-Founder of Vikera Tequila,
Global Ambassador for FemTech Collective Sydney & Consultant
Megan Capriccio is the Director of FemTech Consulting and Sydney Ambassador to the FemTech Collective. As an entrepreneur, product manager, and business consultant, Megan has dedicated her career to ensuring that women have more control over their realities by working for and with women in a variety of fields. From researching the role of women on the international stage at the University of Sydney to establishing a tequila company that empowers and celebrates women in the wine and spirits industry, to launching the FemTech Collective branch in Sydney, Megan’s various roles have gained her recognition as a champion for change for women, their education, and careers. She is currently working with and consulting for FemTech companies, investors, and partners across Australia and the US to grow the ecosystem, offer additional support for women to manage their health with the help of technology, and to re-educate the public on how healthy women create a healthy society.

Dr Kelly Teagle Founder/Principal,
WellFemme
Dr Kelly Teagle graduated in Medicine from the University of Queensland in 2001 and worked as a Medical Officer in the Royal Australian Air Force. After becoming a GP she completed further studies in women’s reproductive and sexual health. At 42 Kelly experienced an early menopause which further motivated her to study and treat menopausal issues. In 2019 she launched WellFemme, Australia’s first Telehealth Menopause Service, to help women access specialised perimenopause care Australia wide. Kelly also works as a GP in Canberra, writes blog articles, speaks at Womens’ Health events and has two kids.

Amina Sugimoto COO,
fermata
Born in Asia, raised in Africa and educated in Europe, Amina comes from a very diverse and multi-cultural background. As a child growing up in Africa, she volunteered at a local cancer hospital for children, where she experienced first-hand the absolute poverty and lack of access to basic healthcare in local communities. As an ambitious and caring individual, Amina has made it her mission to bring about a paradigm shift in healthcare in order to promote better access to medicine across the globe.
She moved to London where she obtained a Doctorate Degree in Public Health and Health Economics at the London School of Hygiene and Tropical Medicine and later moved back to Japan to work at the Health and Global Policy institute for Dementia. During her time working in healthcare, she saw an opportunity for additional focus on women’s health & education and decided to shift gears to advocate for FemTech solutions within the industry.
She joined Mistletoe Fund, a social impact-focused VC (backed by Taizo Son) based in Tokyo, as their Healthcare Innovation Producer and in 2019 launched fermata, Inc., a leading FemTech ecosystem in Japan in combination with fermata, Inc. Fund, an investment vehicle for global FemTech start-ups.

Nicole Liu Founder,
Kin
Nicole is the Founder of Kin Fertility. After a misdiagnosis of an all-too-common reproductive condition, Nicole started Kin to help women take control of their own reproductive health.
While starting her career out in Investment Banking, she followed her excitement into a Venture Capital role with Reinventure, working with high-growth tech startups. Then, did a detour into working with large corporates at McKinsey & Company.

A Day in the Life of a Developer
2020-07-06 12:30 - 13:30
About This Event
Considering a career as a developer? Curious about what the day to day looks like for software engineers and web developers? Come along to find out more!
Join General Assembly for a discussion to learn about the various paths available to entry level developers – from freelance to in house, the skills companies look for in a hire, and discover resources to get you started, including our immersive and part time programs.

ANA Digital & Social Media Conference
2020-07-07 - 2020-07-08
The 11th annual ANA Digital & Social Media Conference will cover important topics including personalization, channel optimization, influencer marketing, social listening, measurement, and developing responsive and engaging content from digital marketing leaders at Ford, Mondelēz, Molson Coors, Nationwide, Mastercard, Chipotle and more!

Inside the Minds of Brilliant Designers
2020-07-07 18:00 - 19:30
About This Event
Overview: This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to accessibility, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry.
What You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design, and get inspired to take your creativity to the next level.

About the Speakers

Georgie Bird Head of Design,
Hatch
Georgie is the head of design at Hatch, where she started as the first employee tasked with building & launching the MVP, and now leads product strategy & design. Hatch is a startup on a mission to help all people find & do meaningful work, originally focused on students & graduates, placing students in employers like Westpac, Domain, Atlassian, J.P. Morgan, Qantas & Spotify. More recently Hatch has rapidly launched the Hatch Exchange in response to COVID-19 – a labour exchange to help stood down workers find redeployment opportunities during the crisis.
Georgie has a mix of UX/UI, product & startup experience. She is passionate about mission led design & seeks to build technology that positively contributes to our collective human experience, and gives more democratic access to the benefits of the digital economy – one of the most critical being fair access to stable & meaningful work.

Tom Lucey Graphic Designer,
Tom Lucey
Tom is a type and graphic designer who has been running his own design business for the past 5 years. During this time he has worked with a range of clients including WorkSafe, Parcelpoint and CQUniversity and released his first typeface, Lonsdale.
Most recently Tom and his friends at The Child In Me collaborated to design a brand identity and website for Tradies For Fire Affected Communities (TFFAC), which is a platform that connects tradies with people impacted by the devastating Australian bushfires.
Tom’s experience spans branding, website design and more recently, front end development. He is passionate about typography, creative collaborations and life-long learning.

Sarah Bracken City Host,
Design Kids Sydney
Sarah Bracken volunteers as a city host for The Design Kids Sydney in-between her day job as a graphic designer and web developer. She loves being endlessly inspired by all of the talented folk who attend the monthly #TDKtuesday events. Her keen interest in neuroscience has lead to a side passion for brand strategy and artificial intelligence. She has learnt from indulging in an embarrassing amount of self-help literature that the most enduring source of happiness in life is found in giving back and so to maintain a level of sanity, spends her spare time volunteering for the Sea Shepherd, local animal sanctuaries and social enterprises.

MozCon 2020
2020-07-14 - 2020-07-15
Not Your Typical Marketing Conference.
MozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer, but the well-being and good health of the community is our number-one concern. And while the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8, we’re still bringing you all the MozCon magic you know and love.

Join us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.

YouTube 101: How to Run Your Channel the Right Way
2020-07-14 12:00 - 13:00
Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel, including how to develop the content strategy and optimise videos for increased discoverability and audience growth.

Takeaways

How to get your YouTube channel started using the 3 channel foundations
Learn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create thumbnails, video titles, metadata and what it means to optimise for audience growth.
How to optimise for monetisation on YouTube

About the Instructors

Pieter Van Schalkwyk Account Strategy Manager,
Valleyarm Digital Limited
Pieter is the Head of Client Strategy at Valleyarm and has over 6+ years of experience in the social video industry, working with brands like the Australian Open, Cartoon Network, Ministry of Sound, the NRL and Channel 7 on developing social video strategies for YouTube. He also has experience running social media channels for NBCUniversal Australia’s consumer-facing channel brands including E!, SYFY, Universal TV and Bravo and has worked on digital brand campaigns with P&G’s SKII, Ford and Nintendo.
When he’s not working on developing strategies for clients, you’ll find him gaming, watching sports (NBA, F1 and EPL) and supporting Sydney’s live music scene.

Caitlin Jones Video Content Editor,
Valleyarm Digital Limited
Caitlin is a Social Producer at Valleyarm with professional experience creating, optimising and monetising content Facebook and Youtube for well-known entertainment companies such as hayu, Love Island, Nigella Lawson, Graham Norton, NBCUniversal, NRL and Bondi Vet. She has experience in subscriber growth with hayu being her biggest achievement. Starting November 2018 with 100k and now over 600k as of January 2020, along with record-breaking trends with over 3 million daily channel.
Caitlin, born and raised in Hong Kong, moved to Sydney from London at the start of 2020. She enjoys exploring all the best cafes Sydney has to offer and is learning to appreciate League rugby just as much as Union!

Beyond Corona: Brand, reputation and resilience in a post-COVID world
2020-07-23 12:00 - 13:00
How to navigate and understand trust, brand and reputation as we emerge from the global pandemic
Mark Forbes, Director of Icon Reputation and Walkley-award winning journalist, and Nina Christian, Founder of Braveda and AMI’s State Chair for Victoria, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight.
Key learnings

Navigating the erosion of trust
Tips on how to survive a crisis
How thought leadership can make or break a brand
Why brands with purpose are more important than ever

About the Presenters:
Mark Forbes
Director of Icon Reputation
Mark Forbesis Director of Icon Reputation, a Walkley-award winning journalist and former Editor-in-Chief of The Age in Melbourne. He has 30 years of success at the highest levels of Australian media and communications practice to media training, crisis management and strategic communications advice. Specialising in reputation building communications strategies, he has raised the profile of major companies, guided global manufacturers through controversial issues and assisted CEOs to inhale their reputations.
Nina Christian
Founder, Braveda
Nina Christian is Founder of Braveda, which won Best Marketing Agency at the 2018 Australian Marketing Excellence Awards, and was named Certified Practising Marketer of The Year 2018 (VIC). As a marketing and brand strategist, she helps businesses and brands leverage timeless marketing principles along with their own thought leadership to create content that builds authority and connection. She is a Fellow of the Australian Marketing Institute and Chair of the AMI State Committee in VIC.

Data Visualisation & Storytelling Masterclass
2020-07-27 09:00
Storytelling is an art that has been around as long as humans. The words, the cadence, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new, for example, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting patient health and used to drive change. If you want to create change, influence others or share knowledge you need to be able to combine facts with emotive story to drive changes in behaviour. These skills are becoming more and more sought after and necessary for most roles. This course provides you with the essential skills required to take data and transform it into a meaningful story that will have real influence. It will take you through the important aspects of visualising data, provide you techniques to understand your audience and an ability to formulate data into a well curated story.

CommerceNext Virtual Summit 2020
2020-07-28 - 2020-07-29
This event will live stream a series of presentations, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery.

Topics

We will cover the following topics during the 2-day event:

The Post-Pandemic Consumer
New Normal in Retail & Ecommerce
Brand Purpose: Lessons from Those that Rose to the Occasion
Marketing to Cash-Strapped Consumers
Reimagining Retail: Store Experience Post-COVID
Is Advertising Diversification Still Needed?
Balancing Brand and Performance Marketing on Half the Budget
The New Customer Journey: Traversing Stores and Online
Lessons Learned and Thoughts for the Future

Writing for the web
2020-07-29 09:30 - 2020-07-30 12:30

DMDU Connect 2020
2020-07-31 - 2020-08-01
Are you stuck at a crossroads?

Join Sonya Keenan, Molly Pittman, Russ Henneberry & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing, all from the comfort of your home.

Road Map to Recovery

DMDU is a community that began to help Australian business owners to grow their business through the best practice in modern marketing and business strategy. We believe that no Australian business owner should have to travel O/S to access the world’s best practitioners and teachers. We have been supported by the world’s best and, at this time, this support is greater than ever.
So that we can continue the tradition of DMDU, we are proud to announce that we are now going to be delivering access to this world class line up via Live Stream. Not just any live stream but a high quality app based stream. We have partnered with UScreen to be able to deliver a multi-stage/stream event that will allow anyone to attend DMDU Connect, no matter what the world serves up .

Bringing together the Top Experts in Paid Media for 2-Days!

DMDU Connect 2020 will help you take control of your Business and for all you Marketers out there, up-skill!
It’s packed with the newest strategies in paid advertising and digital marketing, all from the comfort of your home!
You will learn:
What’s working best across all the top platforms… Traffic, Content, Offers, List Building, Online Learning, Video, Google, Facebook, Coaching, Local Business… Not just focused on one platform but dozens of real-life presentations.
We’re going to show you how to generate the right assets for your ads, your emails, your website and your landing pages so you can profit from more revenue streams in 2020.

Getting Started with Google Tag Manager
2020-08-03 18:00 - 21:00
Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT.
This 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags, as well as one or two others. We’ll look at tags, the triggers that fire them, and the different variables that you can take advantage of for passing data from your website into Google Analytics.

Takeaways

Background to tag management and why you would want to use Google Tag Manager
Differences between Google Tag Manager and Google Analytics tracking codes
Understand the various ways Google Tag Manager can improve your Google Analytics data
Different elements of Google Tag Manager – Tags, Triggers, and Variables
Example tags and configurations
Lots of practical exercises working on a test tag manager container / test website

How to Be an Effective Manager | Online
2020-08-04 18:00 - 21:00
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal setting, delegation, performance management, effective communication, leadership, motivating, and much more. You’ll walk out feeling prepared and confident to guide your team to new levels of success.

Takeaways

Understand the roles and responsibilities of a manager
Know how to approach to performance management
Create a framework for you and your direct reports to effectively set expectations and give and receive feedback
Learn different management styles and techniques
Learn how to measure your team’s success

Podcasting Workshop
2020-08-05 18:30 - 20:30
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You’ll learn the importance of well-planned launch, as well as the keys to recording a professional sounding episode. Additionally, we’ll dig into the best places to market your episodes once they are live.

Takeaways

Overview of podcasting landscape
How to develop a show idea, including co-host decisions
What tools and platforms you need to launch a show
Best practices for reaching out to and engaging with podcast guests, including email templates
A list of the podcast directories to submit your show to, including how to submit to the iTunes store
Where and how to get listeners, and how to encourage those listeners to become superfans
How to make your podcast stand out
Ways to attract new listeners after your show has launched
How to get advertisers for your podcast and how to incorporate those into your show

ContentTECH Summit 2020
2020-08-10 08:00 - 2020-08-12 17:00
Marketing has become chaotic and unpredictable. We’re ready to embrace it, and the effective use of content and technology are paramount.
Our ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2020 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology.

Why ContentTECH Summit?
It’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create, manage, deliver, and scale enterprise content and marketing. ContentTECH Summit wants to keep pace with industry leaders and push our entire community forward.

Who should register?
VPs, senior directors and directors in marketing, digital marketing, marketing innovation, marketing technology, demand generation, marketing operations, customer advocacy, customer experience, and ecommerce, as well as CMOs, CDOs, CTOs, CCOs, and anyone else working at the convergence point of content, technology and strategy.

What will be answered?
The biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?

Social Media Monitoring and Analytics: How, What, and Why
2020-08-12 19:00 - 21:30
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
Examples of how to present social analytics internally and for clients
A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
Tips on how to use analytics to enhance and advance social media strategies and approaches
How to increase content reach through social advertising (this will be a small/brief portion)

Video Production Fundamentals
2020-08-12 19:00 - 21:30
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format.
Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process, from pre-production to post-production. Topics that would be covered include scripting, planning a shoot, production jargon, cinematography, and video editing fundamentals.
By examining various case studies, students will gain an insight into what goes on behind the scenes, the challenges faced during video production, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce, shoot, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software.
This workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.

Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
2020-08-13 12:30 - 16:00
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.
This Workshop is designed for digital marketers, all-rounders, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
Topics Covered

Latest tools and techniques brands are using to intimately understand their customers and their online behaviour
How to balance smart data insights and inspired strategy to drive competitive marketing strategies
How to increase a company’s customer orientation through better understanding of customer’s online behaviour
Effectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns
Optimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making
Extracting meaningful insights and build actionable strategies that will dominate the competition

Get to know a CMO Series - Dean Gould
2020-08-18 14:00 - 14:30
AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate.
AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic, encouraging new perspectives, ideas and conversations.
Each Livestream Chat will include:

Topic conversation
Hear about topics relevant to all professionals
Q&A
Ask questions of the experts
Connecting with peers
Your time to connect with marketers across the country (and sometimes the world!)

Topic and Focus:
Get to know a CMO Series
Presented by the AMI Queensland Committee
‘Marketing is the fun part of any business. It is the point of interpretation, translation and connection. Spending your career in that light bulb moment between supplier and customer is a privilege.’
– Dean Gould

An Introduction to Major Principles of ROI in Social Media Marketing
2020-08-20 12:30 - 14:00
A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing.
Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media skills and campaign know-how.
The workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works, as well as what doesn’t in today’s ever-changing social media landscape.
Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will cover key insights into fundamentals knowledge in brand building, developing valuable engagement, how to build databases, creating and evaluating touch-points, and ultimately, how to create sales/leads or inquiries from your social media marketing campaign.

World Summit on Artificial Intelligence AI 2020
2020-08-24 08:00 - 2020-08-25 17:00
WSAI 2020 is a content-focused event. Every presentation – be it a poster or an oral one – is carefully vetted by our prestigious scientific committee. They ensure that the topics covered by the program are both informative and relevant. The success of the previous editions proves that when an event is created around high-quality content the attendees get real value out of the two days of the conference.
What makes Artificial Intelligence Summit such an engaging learning experience is the international nature of the audience. The blend of unique perspectives and experiences makes for energetic discussions and exchange of ideas. It’s not just the speakers that share their knowledge. Every participant of WSAI is expected to contribute. Share your research findings, pose questions, and make new ideas – that’s what the Artificial Intelligence conference is all about.
