Marketing.com.au

Marketing Strategy for Creative Business
2018-12-01 13:30 - 16:30 (Australia/Melbourne) | Creative Plus Business, Suite 3, Level 1 66 Oxford Street, Darlinghurst, NSW, 2010, Australia
This event is for anyone working for themselves in the arts or creative industries and who want to learn and understand Marketing, it will help you to device a strategy, making measurements and meeting goals, at this event you will also learn:

The key elements of a successful marketing campaign
The strategy behind your website
How to stay on top of social media
The myth of word of mouth… and much more!

TAS Marketing 2019 & Beyond: Trends and Predictions
2018-12-05 18:00 - 20:30 | Athenaeum Club, 29 Davey Street, Hobart, TAS, 7000, Australia
With the industry always changing it is not an easy task to forecast the future changes and trends, particularly as it will be defined by the technologies and trends that aren’t even on anyone’s radar right now. At this event the speakers will be sharing their thoughts on the marketing trends that they think will define 2019 and how it will re-shape how we approach the future.
The speakers will be discuss 6 key areas: Content Marketing, Creative Marketing, Digital Marketing, Customer Experience, Data Driven Marketing and Career Management.

Content Marketing - Creation, Curation and Strategies
2018-12-06 09:00 - 12:00 | InterContinental Perth, 815 Hay Street, Perth, WA, 6000, Australia
Do you understand the basics of digital marketing and are you ready to take it to the next level? Then this event is for you. You will learn the inside track for creating and curating content and how to maximise your efforts. You will be given insider knowledge and practical advice to grow your business through digital marketing.

WA Sundowner 2018
2018-12-06 17:30 - 19:30 | Goody Two’s, 40 Irwin Street, Perth, WA, 6000, Australia
ADMA WA is ending 2018 with a bang with the annual WA Sundowner at Goody Two’s to unwind and celebrate another big year. Let your hair down with some drinks and nibbles while we recap on the big topics covered this year in the marketing industry.

Social Media Course - Sydney (Dec)
2018-12-07 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This course has been designed to help give you direction, tools and confidence to help you become more focused and effective. You will learn to think strategically about your social media so that you can be successful and it will give you practical tips for quick gains.

Internet Marketing Fundamentals Training
2018-12-17 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
With the marketing industry changing so much over the past decade and with the Internet changing the way people communicate, the Internet marketer’s dream has come true. With the use of all of the Social Media platforms and the low costs involved it is a marketing tool that can reach a large audience. At this event participants will also learn how to utilise your content.

International Conference on Computing, Information Technology, Artificial Intelligence, Engineering
2019-01-05 08:00 - 2019-01-06 17:00 | Holiday Inn Potts Point-Sydney
International Network for Applied Sciences and Engineering (ASEN) is a prestigious platform that helps to share knowledge, experience and foster collaborations across industry and academia, and evaluate emerging technologies across the globe. This forum is dedicated to encourage researchers to present and publish their research. Which can ultimately benefit the community development and research quality enhancement. Through this forum we encourage international scholars exchange the culture, history and explore innovative opportunities for network and academic excellence.

Marketing Plans and Their Secret Sauce - Brisbane
2019-02-06 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
As we begin 2019, we are exploring how marketers do their planning for the year ahead, and importantly, what that plan actually looks like. We know that there is not one set process or template to and that each business will approach and design their plan in slightly different ways.
That’s why this month, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team.
Regardless of whether you and your team have your plan completed, or if it’s a work in progress, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers.
Our speakers will share:

The process involved in putting together their marketing plan
How the plan relates to the broader company goals and vision
Who is involved in compiling, reviewing, approving and implementing the plan
The actual format used for the plan/s
How long the plan is for and how it typically evolves over time

Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach!

Marketing Plans and Their Secret Sauce - Melbourne
2019-02-07 08:00 - 10:30 | Torrens University Australia, 196 Flinders Street, Melbourne, Victoria, 3000
As we begin 2019, we are exploring how marketers do their planning for the year ahead, and importantly, what that plan actually looks like. We know that there is not one set process or template and that each business will approach and design their plan in slightly different ways. That’s why this month, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team.
Regardless of whether you and your team have your plan completed, or if it’s a work in progress, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers.
Our speakers will share:

The process involved in putting together their marketing plan
How the plan relates to the broader company goals and vision
Who is involved in compiling, reviewing, approving and implementing the plan
The actual format used for the plan/s
How long the plan is for and how it typically evolves over time

Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach.

The Business of Events
2019-02-07 08:00 - 2019-02-08 17:00 | Sheraton Grand Sydney Hyde Park
Australia’s ultimate events industry conference, The Business of Events, will present a line-up of industry heavyweights that will offer senior executives a wealth of strategic business advice that addresses global trends and market opportunities.
Two-days of invaluable insight will show you how to identify new business to increase the bottom line, the future plans of major events and what this means for business growth, and how to capitalise on government strategies to attract international events.
If you are from an event organiser or agency, hotel, venue, airline, bureau or tech supplier, and guide the development of your business, this conference is for you.

Writing for The Web Short Course
2019-02-12 | 180 Lonsdale Street Melbourne, VIC 3000
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:

how to write short, sharp and snappy sentences
creating great headlines and intros
formatting to improve readability
using links and subheads properly
search engine optimisation (SEO) tips
improving email newsletters/EDMs
writing for social media
usability and accessibility tips.

Only nine places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Future Stores
2019-02-12 | PARKROYAL, 150 Day St, Sydney NSW 2000 Australia
At The Future Stores you will explore leading strategies and case studies about optimising your retail network and distribution strategy and boosting in-store customer experience. Learn how to organise your people, processes and technology to foster a culture of innovation that keeps you ahead of the game and retail competition.

CXO Leaders Summit Melbourne
2019-02-13 | Melbourne Convention Centre, 1 Convention Centre Pl, South Wharf, Vic, 3006, Australia
The CXO Leaders Summit Melbourne will highlight latest strategies and technologies that are leading the way and will examine current challenges that CXO’s are faced with. The Summit will provide senior marketing professionals with a unique opportunity to learn and interact with their peers through a series of professionally led sessions hosted by both international and local experts.
The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates, while the informal networking sessions promise to create a unique interactive forum.

Social Media WA Summit 2019
2019-02-20 08:00 - 2019-02-23 17:00 | Novotel Perth Langley, 221 Adelaide Terrace, Perth, WA, 6000, Australia
With eight out of 10 Australians on social media, there is now an increased focus for the public to become more digitally accessible and transparent to the community. In order to engage citizens and inform the public, organisations are now focused on driving consumer engagement and effectively informing decision making across the West Coast of Australia.
Akolade’s Social Media WA Summit 2019 provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights and strategies to build audience trust and enhance consumer engagement.
Attend this summit and learn how to:

Establish a strategic plan to align social media initiatives with your organisational goals
Effectively measure ROI on your social media activity to enhance audience engagement
Realise the next wave of social media to sustain a strong public presence within the community
Enhance audience engagement and create timely content with limited budget and resources
Develop an effective social media narrative to ensure a targeted following

Search & Social: Fundamentals of Social Media and SEO
2019-02-26 10:00 - 13:00 | Studio 64 Group, 64 Mill Point Rd, South Perth, Perth, 6151, Australia
In our Search & Social: Fundamentals workshop, Reeva will teach you the key SEO essentials to give you the confidence to tackle your own SEO.
Carma will show you how to optimise and manage your Social Media accounts and measure your results so you know exactly what’s working.
SEO with Reeva

What Is SEO
Keyword Research Strategies & Tools
On Page Optimisation Essentials
How to nail Google My Business
Google Analytics & Conversion Tracking
Social Media With Carma
What Social Media can do
Your audience and how to use it
Platforms – where are your fans?
Optimisation (Social SEO if you will…)
Content themes & posting formats ￼Metrics – how and what to measure
Tools & tips

Together We’ll Cover

How these two aspects of digital marketing work together to create cohesion for your brand
Why Social Media can help your search results
How to create efficiencies in your digital marketing
How you can save time and effort

What You’ll Get:

The confidence to optimise your own website and social media
A working knowledge of SEO so you won’t be bamboozled by anyone again
A workbook that will guide you through optimising your website in your own time
Our list of essential tools and websites that will help you with your online marketing
A heap of new business besties and contacts
Plenty of tea, coffee, water, and snacks to keep you going
Loads of new ideas to start actively growing your business through SEO and social media

Future of Brands Sydney
2019-02-27 | Doltone House, 26-32 Pirrama Rd, Pyrmont, NSW, 2009, Australia
DRIVING BRAND GROWTH THROUGH MARKETING
The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum
We will be picking up on the key issues facing brands in in this complex, digital world.
We are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines.
We will hear case studies on the development of brand experiences, pulling together both offline and online examples; and explore the growth of social e-commerce.
With so many vying for the consumer’s attention in so many ways, loyalty marketing is taking on new emphasis. We will explore that, and the other possibility that you might be battling to deal with a loss of trust in your brand?
It’s no wonder in such a fast-moving world that marketers are starting to seek new and different agency relationships; and agencies in turn are keen to preserve their place at the table and extend their impact and influence where possible. We ask what agency models are coming to the fore and where the management consultancies sit in all this.

Intrigue Summit Melbourne
2019-02-27 08:00 - 17:00 | Melbourne Cricket Ground, Brunton Avenue, Richmond, VIC, 3002, Australia
An interactive and global annual marketing/advertising event that is a great platform for client side marketers, global brand advertisers, advertising technology providers, digital agencies, online publishers, portals and media professionals.
Intrigue Summits are organised in many of the world’s most prominent cities including New York, San Francisco, Los Angeles, Singapore, Hong Kong, New Delhi, London, Melbourne, Sydney and many more. It is a unique conference + exhibition which will have many of the finest speakers from Melbourne and the surrounding cities with an intriguing agenda covering the latest trends in marketing and advertising technologies.

Digital Marketing Leaders Summit
2019-02-27 08:00 - 2019-02-28 17:00
Join us at Australia’s most anticipated and influential digital marketing summit, taking your place alongside more than 100 senior marketers and digital strategists over two days of networking and learning.
We believe true innovation comes from changing perspectives. Our speakers are hand picked for their expertise, experience and influence in the digital marketing field, from a wide range of industries.

Future TV Advertising Forum Sydney
2019-02-28 | Doltone House, 26-32 Pirrama Rd, Pyrmont, NSW, 2009, Australia
THE FUTURE OF BRANDS, AGENCIES AND TELEVISION ADVERTISING IN ANZ
Future TV Advertising Forum is co-located in Sydney with The Future of Brands, (Wednesday 27 February 2019) and we have a great dual-pass offer for delegates.
Future TV Advertising Forum Sydney returns in February, asking whether we are heading for a media effectiveness and brand health crisis, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured, traded, targeted and data-led.

Accessible Brands Disrupting the World
2019-03-05 18:00 - 19:30 | The One Centre, 71 York Street, Sydney, NSW, 2000, Australia
This ONEtalks presentation will showcase some of the world’s most accessible and inclusive brands. From MedMen to The Phluid Project, The One Centre’s John Ford and Katie Molloy will examine how brands are taking marginalised communities into the mainstream by having a purposeful brand vision supported with design thinking.
“The design and marketing industry is playing a powerful role in creating more equitable, inclusive businesses. There are naysayers who believe purpose-driven branding is just another fad, but we’re hoping to show that having a purposeful positioning – supported by design thinking – can tackle taboos, challenge prejudice and give marginalised communities a voice,” explains Ford, CEO & Founder of The One Centre.
Every year, Sydney Design Festival brings together the best creative thinkers and branding experts from around the world to unpack design in all its forms. This year’s theme is ‘Accessing Design’. The program will explore the role of creative professionals in creating a more accessible world and runs from 1st to 10th March.
Sydney Design Festival is one of the longest running design festivals in the world, and attracts 65,000+ attendees to over 100 events.
ONEtalks is The One Centre’s quarterly brand innovation series. Drawing on case studies from around the world, it examines how high-growth brands use creative thinking to shape every facet of their brand’s expression – from their commercial models to their communications, culture and causes.
‘Accessible Brands Disrupting the World’ takes place on Tuesday 5th March, 6:00pm to 7:30pm at The One Centre, 71 York St, Sydney. Tickets are free and can be booked via Sydney Design Festival or Eventbrite.

Customer Experience and Brand Loyalty - Brisbane
2019-03-06 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase?
In March we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy?
Our speakers will share:

The focused work they do on improving customer experience
The relationship between customer experience and loyalty
Who takes responsibility for customer experience and how is it measured
The tech and strategies that work

Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire how you plan your customer experiences!

Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
2019-03-06 09:00 - 13:30 | Bentleys Sydney, Level 14, 60 Margaret Street, Sydney, NSW, 2000, Australia
Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.
This Seminar is designed for senior marketers, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.

Programmatic Summit 2019
2019-03-07 08:00 - 17:30 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
Programmatic Summit, the region’s leading programmatic advertising conference,
takes place on 7th March 2019 at the ICC Sydney.
It’s the largest gathering of ANZ’s programmatic industry. Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.

Search Marketing: Understanding Google Ads
2019-03-07 10:00 - 13:00 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
The world’s most-used search engine is also the biggest digital advertising platform, which drives results for marketers with search advertising. To maximise the ROI on ad spend, marketers must understand how to target keywords, interests and demographics to make use of Google’s powerful advertising products.
Attendance at this event, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing.
This event will cover the following topics:

Where search marketing fits within a digital marketing strategy
How to find keyword opportunities to maximise clicks and conversions on Google Ads
How to create effective copy for your targeted advertising
To optimise your Google Ads accounts for continuous improvement

International Women’s day lunch at Grossi Florentino
2019-03-08 12:30 - 14:00 | Florentino, 80 Bourke Street, Melbourne, Vic, 3000, Australia
Join us to celebrate INTERNATIONAL WOMEN’S DAY upstairs at the Iconic Grossi Florentino’s and enjoy round table discussions about how we can create a #balanceforbetter. We invite Men and Women to come to attend this exclusive and delicious three-course luncheon with proceeds going to charity.
FRIDAY 8TH MARCH 2019
12:30-2:30PM
GROSSI FLORENTINO UPSTAIRS
80 BOURKE STREET, MELBOURNE 3000
Network the day away, meet Guy Grossi and a few of our key speakers with a glass of bubbles on arrival! We also have incredible door prizes and goodie bags from our friends at Melbourne Skin for all that attend on the day.

Customer Experience and Brand Loyalty - Melbourne
2019-03-10 08:00 - 22:30 | Torrens University Australia, 196 Flinders Street, Melbourne, Victoria, 3000
Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase?
In April we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy?
Our speakers will share:

The focused work they do on improving customer experience
The relationship between customer experience and loyalty
Who takes responsibility for customer experience and how is it measured
The tech and strategies that work

Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your customer experience.
Early Bird Tickets $65 each for a limited time.
Special offer: Buy 3 ticket, get 1 free!

Search & Social School | Fundamentals of SEO and Social Media
2019-03-10 13:00 - 16:00 | Flowspace, 2/103 Flora Terrace, North Beach, Western Australia, Australia
In our second date of the Search & Social: Fundamentals workshop, Reeva will teach you the key SEO essentials to give you the confidence to tackle your own SEO.
Carma will show you how to optimise and manage your Social Media accounts and measure your results so you know exactly what’s working.
SEO with Reeva
☑ What Is SEO
☑ Keyword Research Strategies & Tools
☑ On Page Optimisation Essentials
☑ How to nail Google My Business
☑ Google Analytics & Conversion Tracking
Social Media With Carma
☑ What Social Media can do
☑ Your audience and how to use it
☑ Platforms – where are your fans?
☑ Optimisation (Social SEO if you will…)
☑ Content themes & posting formats
☑ Metrics – how and what to measure
☑ Tools & tips
Together We’ll Cover
☑ How these two aspects of digital marketing work together
☑ How Social Media can help your search results
☑ How to create efficiencies in your digital marketing
☑ How you can save time and effort
What You’ll Get:
☑ The confidence to optimise your own website and social media
☑ A working SEO knowledge ( no being bamboozled again)
☑ A workbook that will guide you through optimising your website
☑ Our list of essential tools and websites
☑ A heap of new business besties and contacts
☑ Plenty of tea, coffee, water, and snacks to keep you going
☑ Loads of new ideas to start actively growing your business
What You Need To Bring:
☑ Your laptop
☑ Your mobile phone (as if you wouldn’t)
☑ A notebook if you’re a notetaker (we’ll have workbooks as well)
☑ Your thirst for digital marketing greatness
Where: Flowspace, North Beach
Don’t miss out on the HOT price for the Early Bird Tickets (only til March 16th or allocation exhausted)

ad:tech Sydney 2019
2019-03-12 08:00 - 2019-03-13 17:00 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.
2019 keynote speakers include:

Tom Eslinger, global chief creative officer, Burson Cohn & Wolfe
Mari Kauppinen, head of marketing, digital & demand generation, IBM
Jeff Rosenblum, co-president, Questus
Tom Goodwin, evp, head of innovation, Zenith USA
Alexander Nick, global AR/VR ads go-to-market lead, Google
Kshira Saagar, head of analytics and data science, The Iconic
Ana Milicevic, co-founder, Sparrow Advisers

B2B Expo Melbourne
2019-03-13 08:00 - 2019-03-14 17:00 | Marvel Stadium, Docklands, Melbourne
It’s now or never, Australian businesses must step up in order to stay in business, to capture new market opportunities and to prepare for intense competition from overseas. SMEs need to urgently innovate, to evolve beyond the status quo.
Presented by Officeworks, B2B Expo provides business owners, entrepreneurs, senior management and startups the platform to learn, connect and grow. A feature of B2B Expo is the free Business Matters Seminars. Startups are also a focus of the exhibition with a PitchComp and startup seminars. With more than 30 seminar presentations, more than 60 exhibitors, advice, opportunities and much more, can you afford to miss out!

Brilliant Digital Marketing
2019-03-14 | Hall Chadwick, Level 40, 2 Park Street, Sydney, NSW, 2000, Australia
Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately.
This event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital channels effectively.
There are 5 modules as part of this workshop

Understand how to measure success
Demand generation
Demand capture
Becoming truly customer focused
The role of data in marketing
